Last week, I spent a few days in Calgary with my clients at AdFarm, the largest agriculture-focused communications agency in North America. In addition to the single best room I have ever spoken in (see photo), I learned a lot from the good folks at AdFarm.
Every Company Will Be Social
Every company, regardless of type or size, will be social at some point in the future. Some are already social. Some are just starting to embrace it. For others, it may take a while. But eventually, every company is going to have to participate, because that’s what customers will demand of them.
Lack of Chatter Doesn’t Mean Lack of Opportunity
At AdFarm, most of their clients aren’t “natural” candidates for social media adoption. They are large agriculture companies that manufacture pesticides, and cattle dewormers, and tractors. Social media monitoring for these companies and categories typically yields very little online chatter.
But, that doesn’t mean social media isn’t appropriate or possible.
If people aren’t talking about your brand online, why don’t you give people something to talk about?
Be Chatter-Worthy
If your company or category aren’t being talked about, you need to move from a responsive/defensive posture in social media, to a proactive/offensive posture. Create content that gives your customers and prospective customers insight into what type of company you really are, and the great people that make your company roll.
(Remember, companies are made up of great people. Social media lets you prove it).
Create a blog. Create a Linkedin group (there’s one that’s only open to people that sell farm equipment). Create videos (the US Department of Agriculture has a pretty damn good video program). Create a Facebook page (here’s a great example from Liberty Swine Farms). Create a killer email newsletter.
If people aren’t talking about you in social media, maybe it’s because they don’t know you’re out there, and maybe it’s because you haven’t given them anything interesting to react to. You can and should fix that.
And it doesn’t matter whether you’re Burger King or a a tractor company. Customers want to know more about the companies with which they do business. Are you making that viable? If not, why not?
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Give People Something to Talk About via @jaybaer: [link to post]
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RT @jaybaer Give Them Something to Talk About [link to post]
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~ Excellent Post/Video ~ RT @sonnygill Give People Something to Talk About via @jaybaer: [link to post]
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My caveat: make sure stakeholders are online first. RT @sonnygill: Give People Something to Talk About via @jaybaer: [link to post]
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RT @jaybaer: Give Your Customers Something to Talk About [link to post] (Social media advice for B2B marketers)
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Nice B2M SM nugget from @jaybaer: “Remember, companies are made up of great people. Social media lets you prove it.” [link to post]
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Favorite quote from @JayBaer ‘s post today: “(C)ompanies are made up of great people. Social media lets you prove it.” [link to post]
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RT @StartupPro RT @jaybaer Give Them Something to Talk About [link to post]
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“Remember, companies are made up of great people. Social media lets you prove it.” [link to post] (via @kellydavis226 @jaybaer)
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“Remember, companies are made up of great people. Social media lets you prove it.” [link to post] (via @jaybaer)
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@jaybaer Social Media is a must for B2B too [link to post] (Great post from a fellow Arizonan)
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Good social media advice esp for #restaurants: RT @jaybaer: Give Your Customers Something to Talk About [link to post]
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RT @tweetmeme Give Them Something to Talk About [link to post] This is a great post by social media guru Jay Baer
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RT @jaybaer: Give Your Customers Something to Talk About [link to post] (Social media advice for B2B marketers) #socmed #b2b
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“Create content that gives your customers and prospective customers insight into what type of company you really are.” [link to post]
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RT @jaybaer Give Them Something to Talk About (at AdFarm) [link to post]
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B2B marketers take note: “Social media is a B2 everything” via @jaybaer [link to post]
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RT @jaybaer: Companies are made up of great people. Social media lets you prove it. [link to post] (B2B social media advice + video)
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RT @jaybaer: Companies are made up of great people. Social media lets you prove it. [link to post]
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RT @jaybaer: Companies are made up of great people. Social media lets you prove it. [link to post]
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RT @jaybaer: Companies r made up of great people. Social media lets you prove it. [link to post] Great companies trust great employees
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Good Advice RT @jaybaer: Companies r made up of great people. Social media lets you prove it. [link to post] -B2B soc med advice/video
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Eventually every company is going to have to participate/be social, because that’s what customers will demand @ [link to post]
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Another great video from Jay RT @jaybaer: B2B companies are made up of great people. Social media lets you prove it. [link to post]
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Great video from @jaybaer on why B2B cos need social media too.
[link to post] #socialmedia
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RT @jaybaer Companies are made up of great people. Social media lets you prove it. [link to post] (B2B social media advice + video)
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Give Them Something to Talk About | Social Media Marketing …: I’m a social media strategy consultant and .. [link to post]
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RT @jaybaer: Is your social media plan offensive or defensive? Responsive or proactive? [link to post]
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RT @jaybaer Is your social media plan offensive or defensive? Responsive or proactive? [link to post]
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RT @tweetmeme Give Them Something to Talk About [link to post]
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Social Media for B2B RT @jaybaer Give Them Something to Talk About [link to post]
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Regardless of your industry, you social media strategy should be proactive not reactive. Are you proactive? [link to post]
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RT @jaybaer Marketers – Give Them Something to Talk About [link to post] includes great video post
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Give Them Something to Talk About | Social Media Marketing … [link to post]
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The secret to generating chatter about your brand in #socialmedia channels: Create something worth talking about. [link to post]
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RT: @jaybaer: Is your social media plan offensive or defensive? Responsive or proactive? [link to post]
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RT @DeepDishCreates: Good social media advice 4 #restaurants: RT @jaybaer: Give Yr Customers Something 2 Talk About [link to post]
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I like how @jaybaer says for a company to give its customers something to talk about via social media: [link to post]
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[link to post]
Give Them Something to Talk About
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