How will you be human?
The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of a sound social media program.
Humanization makes big companies seem small and personal. And it allows small companies to emphasize that they haven’t lost touch with customers.
Sometimes, the humanization in a company centers around a community manager or social media proponent. Scott Monty at Ford fits this description.
Sometimes, the humanization comes from an employee that has a unique job or an unusual passion for the company. The example of Bob from Rockford Fosgate in the video is an example. So are the employees of New Belgium Brewing (makers of Fat Tire and other delicious beers – look for the new Hoptober Ale).
And sometimes, the humanization comes from customers rather than employees. Think about Jared from Subway. Or consider how wedding Web site The Knot features brides and grooms in their “wedding web site of the week” feature on Facebook.
Every company has many compelling human stories. What’s yours? Maybe this video will help you find it.
(Photo by D Sharon Pruitt)
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Wow. @jaybaer and I have differing thoughts today both about @scottmonty http://bit.ly/2kZ4Ty (pm) [link to post] (jb)
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Social Media is About People, Not Logos | Convince & Convert [link to post]
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Great read & agree 100%. RT @kristen_okla: Social Media is About People, Not Logos | Convince & Convert [link to post]
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Social Media is About People, Not Logos [link to post]
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RT @kristen_okla: Social Media is About People, Not Logos | Convince & Convert [link to post]
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I agree completely! I wish more companies would understand this. Great post.
.-= Leah Kaiz´s last blog ..Can You Have A Debate in 140 Characters? =-.
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Social media is about people not logos. Anyone remember the Subway marketing theme before Jared? [link to post]
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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince & Convert:.. [link to post]
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RT @bkmacdaddy: Social Media is About People, Not Logos – [link to post] – So righr!
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Social Media is About People, Not Logos – [link to post]
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NO PONGAS EL LOGO GRANDE…Social Media is about People: [link to post]
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Have to disagree a bit – social media can be about BOTH people and “logos”… depends on objective. [link to post]
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RT @bkmacdaddy: Social Media is About People, Not Logos – [link to post]
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Great Read: “Social Media is about People, Not Logos”: [link to post] [ A big topic of discussion at today's Metro Chamber event]
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You are so right. People miss the boat in that social media is about people, being helpful, and providing valuable content. I really liked the video. Branding is secondary.
.-= Randy Kemp´s last blog ..Pied Piper of Twitter – 30 K Dancing Rats =-.
[...] Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – C… [...]
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Randy Kemp: Article: “Social Media is About People, Not Logos” [link to post] http://bit.ly/Ix1jS
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@jaybaer & @PaulMiser Excellent points. http://bit.ly/2kZ4Ty (pm) [link to post] (jb)
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Article: “Social Media is About People, Not Logos” [link to post]
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Thanks Scott! RT @ScottMonty: @jaybaer & @PaulMiser Excellent points. http://bit.ly/2kZ4Ty (pm) [link to post] (jb)
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RT @pablodimeglio: NO PONGAS EL LOGO GRANDE…Social Media is about People: [link to post]
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Social Media is About People, Not Logos – Great blog post by @jaybaer [link to post]
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@jaybaer & @PaulMiser Excellent points. http://bit.ly/2kZ4Ty (pm) http://bit.ly/UUvtc (jb)
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Social Media is About People, Not Logos from @JayBaer [link to post]
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RT @tweetmeme Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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RT@tweetmeme Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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Love this take: RT @marketerblog Social Media is About People, Not Logos from @JayBaer [link to post] http://myloc.me/BquZ
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humanization of business -> RT @MarketerBlog: Social Media is About People, Not Logos from @JayBaer [link to post]
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RT Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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Social Media is About People, Not Logos [link to post]
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[...] Social Media is About People, Not Logos [...]
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RT @tweetmeme Social Media is About People, Not Logos… [link to post]
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[...] Articles and info about the social media rollercoaster ride 25 Useful Twitter Applications based on window platform WordPress Enters Real-Time: 7.5 Million Blogs Reach Twitter Speed Twitter Guide Book How to track inbound links from your social media profiles (Twitter, Facebook, etc) Stop Twitter Spam Social Media is About People, Not Logos [...]
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[link to post] good reminder from Jason at Convince & Convert of what Social’s all about: Social Media is About People, Not Logos
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Liked “Social Media is About People, Not Logos” [link to post]
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Great post Jay. I totally preach the concept of humanization to my clients but they are so afraid that their “message” will get lost. It makes total sense, I don’t know why companies don’t understand this concept.
.-= Shelly Cone´s last blog ..Congrats to the winners =-.
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RT @mikster: “The people of your company are far more compelling than the company itself. ” I like that.. (via @jaybaer) [link to post]
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I like this: “Social Media is About People, Not Logos” [link to post]
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“The people of your company are far more compelling than the company itself. ” SO TRUE! (via @jaybaer) [link to post]
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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince & Convert [link to post]
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RT @webtechman: Social Media is About People, Not Logos | Marketing & Networks [link to post] See this video by @jaybaer #socialmedia
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Social Media is About People, Not Logos: Social Media Consulting – Convince & Convert: [link to post]
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Social Media is About People, Not Logos | Marketing & Networks [link to post] See this video by @jaybaer #socialmedia
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Social Media is About People, Not Logos | Marketing & Networks [link to post] See this video by @jaybaer #socialmedia (via @webtechman
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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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RT @webtechman: Social Media is About People, Not Logos | Marketing & Networks http://bit.ly/n9AOJ See this video by @jaybaer #socialmedia
Social Media is About People, Not Logos: Social Media Consulting – Convince & Convert: http://tinyurl.com/nffvfk
Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … http://bit.ly/1elwkd
RT @tweetmeme Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … http://bit.ly/1elwkd
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Şirket logoları ile sohbet etmek bana garip geliyor… Sosyal medya insanlar hakkında, logo değil. – [link to post]
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