How will you be human?
The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of a sound social media program.
Humanization makes big companies seem small and personal. And it allows small companies to emphasize that they haven’t lost touch with customers.
Sometimes, the humanization in a company centers around a community manager or social media proponent. Scott Monty at Ford fits this description.
Sometimes, the humanization comes from an employee that has a unique job or an unusual passion for the company. The example of Bob from Rockford Fosgate in the video is an example. So are the employees of New Belgium Brewing (makers of Fat Tire and other delicious beers – look for the new Hoptober Ale).
And sometimes, the humanization comes from customers rather than employees. Think about Jared from Subway. Or consider how wedding Web site The Knot features brides and grooms in their “wedding web site of the week” feature on Facebook.
Every company has many compelling human stories. What’s yours? Maybe this video will help you find it.
(Photo by D Sharon Pruitt)
About Jay Baer
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Wow. @jaybaer and I have differing thoughts today both about @scottmonty http://bit.ly/2kZ4Ty (pm) [link to post] (jb)
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Social Media is About People, Not Logos | Convince & Convert [link to post]
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Great read & agree 100%. RT @kristen_okla: Social Media is About People, Not Logos | Convince & Convert [link to post]
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Social Media is About People, Not Logos [link to post]
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RT @kristen_okla: Social Media is About People, Not Logos | Convince & Convert [link to post]
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Social media is about people not logos. Anyone remember the Subway marketing theme before Jared? [link to post]
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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince & Convert:.. [link to post]
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RT @bkmacdaddy: Social Media is About People, Not Logos – [link to post] – So righr!
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Social Media is About People, Not Logos – [link to post]
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NO PONGAS EL LOGO GRANDE…Social Media is about People: [link to post]
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Have to disagree a bit – social media can be about BOTH people and “logos”… depends on objective. [link to post]
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RT @bkmacdaddy: Social Media is About People, Not Logos – [link to post]
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Great Read: “Social Media is about People, Not Logos”: [link to post] [ A big topic of discussion at today's Metro Chamber event]
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[...] Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – C… [...]
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Randy Kemp: Article: “Social Media is About People, Not Logos” [link to post] http://bit.ly/Ix1jS
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@jaybaer & @PaulMiser Excellent points. http://bit.ly/2kZ4Ty (pm) [link to post] (jb)
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Article: “Social Media is About People, Not Logos” [link to post]
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Thanks Scott! RT @ScottMonty: @jaybaer & @PaulMiser Excellent points. http://bit.ly/2kZ4Ty (pm) [link to post] (jb)
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RT @pablodimeglio: NO PONGAS EL LOGO GRANDE…Social Media is about People: [link to post]
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Social Media is About People, Not Logos – Great blog post by @jaybaer [link to post]
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Social Media is About People, Not Logos from @JayBaer [link to post]
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RT @tweetmeme Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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RT@tweetmeme Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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Love this take: RT @marketerblog Social Media is About People, Not Logos from @JayBaer [link to post] http://myloc.me/BquZ
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humanization of business -> RT @MarketerBlog: Social Media is About People, Not Logos from @JayBaer [link to post]
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RT Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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Social Media is About People, Not Logos [link to post]
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[...] Social Media is About People, Not Logos [...]
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RT @tweetmeme Social Media is About People, Not Logos… [link to post]
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[link to post] good reminder from Jason at Convince & Convert of what Social’s all about: Social Media is About People, Not Logos
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Liked “Social Media is About People, Not Logos” [link to post]
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RT @mikster: “The people of your company are far more compelling than the company itself. ” I like that.. (via @jaybaer) [link to post]
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I like this: “Social Media is About People, Not Logos” [link to post]
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“The people of your company are far more compelling than the company itself. ” SO TRUE! (via @jaybaer) [link to post]
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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince & Convert [link to post]
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RT @webtechman: Social Media is About People, Not Logos | Marketing & Networks [link to post] See this video by @jaybaer #socialmedia
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Social Media is About People, Not Logos: Social Media Consulting – Convince & Convert: [link to post]
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Social Media is About People, Not Logos | Marketing & Networks [link to post] See this video by @jaybaer #socialmedia
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Social Media is About People, Not Logos | Marketing & Networks [link to post] See this video by @jaybaer #socialmedia (via @webtechman
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Social Media is About People, Not Logos | Social Media Marketing | Social Media Consulting – Convince … [link to post]
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Şirket logoları ile sohbet etmek bana garip geliyor… Sosyal medya insanlar hakkında, logo değil. – [link to post]
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[...] media strategist Jay Baer concurs that social media is about people, not logos: “Sometimes, the humanization comes from an employee [or customer] that has a unique job or [...]
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RT @tweetmeme Social Media is About People, Not Logos [link to post]
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En la sociedad hay marcas y prodcutos, en el SM igual…RT @RafaelR: Social Media is About People, Not Logos [link to post]
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