YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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Social Media is About People, Not Logos

social media people not logos 205x300 Social Media is About People, Not LogosHow will you be human?

The people of your company are far more compelling than the company itself. Why they work for the company. Their dedication. Their interests outside of work. All of these provide “personality hooks” for your brand, and combined with a regular focus on your customers’ humanity, they are foundational elements of a sound social media program.

Humanization makes big companies seem small and personal. And it allows small companies to emphasize that they haven’t lost touch with customers.

Sometimes, the humanization in a company centers around a community manager or social media proponent. Scott Monty at Ford fits this description.

Sometimes, the humanization comes from an employee that has a unique job or an unusual passion for the company. The example of Bob from Rockford Fosgate in the video is an example. So are the employees of New Belgium Brewing (makers of Fat Tire and other delicious beers – look for the new Hoptober Ale).

And sometimes, the humanization comes from customers rather than employees. Think about Jared from Subway. Or consider how wedding Web site The Knot features brides and grooms in their “wedding web site of the week” feature on Facebook.

Every company has many compelling human stories. What’s yours? Maybe this video will help you find it.

(Photo by D Sharon Pruitt)

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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