Comments on: Marketing Sideways to Win at Social Media

By: jaybaer

jaybaer — Fri, 18 Feb 2011 21:16:00 +0000

LOL. Indeed, there is a lot of USP in this. A lost cause for the incurably private? Maybe not. But more difficult? Yes.

By: Audrey Breuer

Audrey Breuer — Fri, 18 Feb 2011 21:07:00 +0000

Interesting concept – partially another way to introduce a USP (Unique Selling Proposition) but subtly. On another note, what if most of what you think doesn’t easily translate to the tell-all social media forum? Is SM a lost cause for the Incurably Private?

By: LoriRTaylor

LoriRTaylor — Wed, 15 Dec 2010 15:16:00 +0000

This is super, Jay! I agree whole-heartedly. I have a health insurance client and let’s face it, no one cares about health insurance until they need it right? So we set up a health insurance resource blog and then at a separate url a health lifestyle blog focused on helping small business owners keep their business healthy sponsored by my client. Why? Because their target is small business owners or doctors, lawyers, etc – anyone who would need to buy their own health insurance. It’s gone great – time and thought are put into the articles, we have a decent amount of readers so far and we are really adding value to their audience.

By: How Email and Social Media Work Together | Stephanie Miller

How Email and Social Media Work Together | Stephanie Miller — Tue, 18 Aug 2009 00:33:38 +0000

[...] Marketing Sideways: http://www.convinceandconvert.com/social-media-marketing/social-media-marketing-sideways/ 3 Absurdly Easy Ways to Link Email and Social: [...]

By: Heather Rast

Heather Rast — Sun, 22 Feb 2009 20:29:18 +0000

Jason, you had me months ago at the publishing of your "one thing" post here on your blog. I loved it. Read and re-read it, left the tab open in Firefox for days. I really like your perspective, and suggestion that taking a step to the left or right of considered norm, when tapped into the bare essence of your brand, can make for a much more compelling-and memorable-story. It's not about creating a bulleted list of product features you *think* will be valuable or important to your customers--but tying in with their emotional reasons for purchasing in the first place. Loved this part best: "You’re using a peripheral but more human and interesting component of your brand to tell a story that compels your customers and prospects more so than any product feature or benefit." Thank you for a great read! Heather Heather Rast’s last blog post..The “Content Entanglement Factor”: Inform, Engage, Entertain

By: Heather Rast

Heather Rast — Sun, 22 Feb 2009 20:29:00 +0000

By: Use Your Company Personality. It’s Still There. | Kyle Lacy, Social Media - Indianapolis

Fri, 20 Feb 2009 21:53:01 +0000

[...] is interesting to read blog post like the one by Jay Baer at Convince&Convert called Marketing Sideways to Win at Social MEdia, that call for companies to start marketing their personality instead of something NOT [...]

By: Benoit Duverneuil

Benoit Duverneuil — Thu, 19 Feb 2009 22:16:01 +0000

Reading: Marketing Sideways to Win at Social Media http://ow.ly/lB9