Comments on: The 7 Deadly Sins of Social Media

By: Melanie McBride

Melanie McBride — Wed, 21 Jan 2009 11:51:15 +0000

Great read to new E.B. Lane Tweeps! RT: @jaybaer http://tinyurl.com/79rvrj

By: JeffWoelker

JeffWoelker — Wed, 17 Sep 2008 21:48:45 +0000

seven deadly sins of social media: http://www.convinceandconvert.com/social-media-and-social-networking/the-7-deadly-sins-of-social-media/

By: mikepk

mikepk — Wed, 17 Sep 2008 01:21:22 +0000

@Jez that’s particularly interesting because my take on conversational marketing (or social media marketing) is that, to be effective, you have to be honest and engage as yourself (and not endlessly repeat a marketing message). I think ideally, if you provide real value and insight (the hard part), then people will want to engage with you, as well as respect more what/who you represent. It’s a fine/fuzzy line which is what makes this whole approach to marketing tough to do.

By: Jez Farmer

Jez Farmer — Tue, 16 Sep 2008 14:33:37 +0000

…And if you’re in the UK then point 4 is pretty important. We have some new legislation that appeared in May which prohibits marketers from impersonating someone, or even just omitting to tell them that they are marketing (ie appearing to be just another punter in the chat room). It has criminal sanctions too! This also applies to bloggers on magazines who are simply the face of an advertorial.

By: mikepk

mikepk — Tue, 16 Sep 2008 05:02:21 +0000

Nice list; short, clear, and concise but gets to the heart of the social media marketing philosophy. I think “greed” may be the most important of these, if you’re not giving back to the medium, the medium will ignore you.

@Eric, I think passion can grow if you have a systematic approach to it, and especially if you have measurement since then you can actually see small gains that may also help keep you “in the game”.

By: Public Relations Plans with Passion | Off Madison Ave

Public Relations Plans with Passion | Off Madison Ave — Tue, 16 Sep 2008 01:10:24 +0000

[...] Baer posted what I think is an interesting list on his Convince and Convert blog, “The 7 Deadly Sins of Social Media.” They are definitely things you’d want to avoid if you started Twittering or blogging. [...]

By: Eric

Eric — Tue, 16 Sep 2008 00:28:54 +0000

I agree – I might also add: “Having too high of expectations,” or whatever single word means that. Social media isn’t something people start on Monday and cash a bunch of checks from on Wednesday. It not only takes patience, but actual passion. Otherwise it becomes a tedious chore. (A tedious chore without a bunch of checks on Wednesday, no less.) Someone who does it just for the promotion and without any love for it is likely to just abandon the whole thing before they even come close to seeing a benefit.

That’s a stat Technorati never seems to mention, is it? They’re always quick to tell you how many millions of blogs they’ve registered, but no one seems to count all of the blogs that get abandoned because it didn’t achieve instant success.