Keep writing, and I’ll keep reading.

Thanks

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I have the rare privilege of being on a somewhat similar wavelength to you. The post that I wrote last night about people who literally plagiarize themselves across various media and channels is one possible result of forgetting what Social Media is all about. Why?

Let’s say I have been getting a good response to my blog. I’ve been working on a series and people have really been getting into the whole concept. I think, “Hmm, I want to capitalize on this, but how?” I decide to weave my blog posts together into a talk, or a webinar, or a book. Very little editing – same essential content that people have already read and responded to.

Because I have been building my community on my blog, I naturally decided to promote my new (fill in the blank) on my blog. People have come to trust me and they want to support me because I’ve built relationships with them, so it seems easy for them to take the leap and buy my book or come pay to watch me speak.

But what will they find when the hear me speak or when they open my book for the first time? They will see the same content they have already read. Maybe even stuff they’ve already commented on.

You are right that technically, you can’t take short cuts in media. But people are trying and they might not even realize it. They are gaming the system that perhaps they helped to create.

I find this very troublesome, and per your post, I think it might be happening because even after the time-consuming effort of building a community, people still forget that that “audience” still consists of individual people. The chicken has forgotten the egg it came from. Or…well, any other way you want to say it

Great post. Thank you.

I have the rare privilege of being on a somewhat similar wavelength to you. The post that I wrote last night about people who literally plagiarize themselves across various media and channels is one possible result of forgetting what Social Media is all about. Why?

Let’s say I have been getting a good response to my blog. I’ve been working on a series and people have really been getting into the whole concept. I think, “Hmm, I want to capitalize on this, but how?” I decide to weave my blog posts together into a talk, or a webinar, or a book. Very little editing – same essential content that people have already read and responded to.

Because I have been building my community on my blog, I naturally decided to promote my new (fill in the blank) on my blog. People have come to trust me and they want to support me because I’ve built relationships with them, so it seems easy for them to take the leap and buy my book or come pay to watch me speak.

But what will they find when the hear me speak or when they open my book for the first time? They will see the same content they have already read. Maybe even stuff they’ve already commented on.

You are right that technically, you can’t take short cuts in media. But people are trying and they might not even realize it. They are gaming the system that perhaps they helped to create.

I find this very troublesome, and per your post, I think it might be happening because even after the time-consuming effort of building a community, people still forget that that “audience” still consists of individual people. The chicken has forgotten the egg it came from. Or…well, any other way you want to say it

Great post. Thank you.