The surprising thing for me to observe is a high percentage of users actually take the time to fill out comments. I admit I underestimated people’s desire to have their opinions heard. It will be interesting to see how this facet of social media continues to develop.

Thanks for another great post!

Educating business leaders about how these tools can work for them, and the importance and ease of analysing and controlling these conversations are critical. So much energy is spent on analysing mainstream consumer social media services. What we need now is help company leaders and decision makers understand how social software can be integrated into the very fabric of their institutions. We are not talking about allowing their employees to use twitter or facebook, but rather to integrate social software, CMS, LMS and analytics into their work practices. This is about connecting, organizing, creating and sharing information. It is about capturing and disseminating informal knowledge be it internally or externally.

Once there is an understanding on this level, much of the fear will dissipate and we will see an increase in adoption.