YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
PR 2.0 3  |  Add Yours

The World’s Best PR Blog – Vote Today

To celebrate its 10th Anniversary, PR Week has launched a “Best PR Blogs” contest with YOU the agency community as the judge and jury.

PR Week nominated 16 well-known PR blogs, and asked each blogger to nominate another blog for the contest. The result is a 32-blog, March Madness-style blog off.

Each week, blogs are pitted head-to-head and the field is narrowed until a grand champion is crowned.

Voting couldn’t be easier. Just click. That’s it. Technology from buzzdash.com enables it, and prevents you nefarious PR types from voting 2,132 times for your friends.

blog competition prweek us1 The Worlds Best PR Blog Vote Today

There are several solid blogs in contention. My personal favorite among them is Todd Defren’s PR Squared – but that may be because I’m more familiar with him via Twitter.

Any predictions for winners? Other blogs that should have been considered?

Vote here now

 

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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    Hi mate/ A really good post. I loved the all glob thanks

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