Comments on: Strategy Destroys Social Media Tools

By: air jordan 3

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By: Nikos Xydas

Nikos Xydas — Tue, 23 Jun 2009 19:55:56 +0000

History: Why Strategy Outlives Tools http://bit.ly/16BuQU

By: Nikos Xydas

Nikos Xydas — Tue, 23 Jun 2009 19:55:56 +0000

History: Why Strategy Outlives Tools http://bit.ly/16BuQU

By: xNikos (Nikos Xydas)

xNikos (Nikos Xydas) — Tue, 23 Jun 2009 12:59:04 +0000

Twitter Comment

History: Why Strategy Outlives Tools [link to post]

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By: Thoughts for Tourism and Travel Agencies on Using Social Media « Provider’s Compass

Tue, 13 Jan 2009 15:01:57 +0000

[...] aid us in the point, we refer to a recent post from our colleague Jason Baer: …but second and more importantly, is that if you get too caught up in the tools themselves [...]

By: Daria Steigman

Daria Steigman — Mon, 12 Jan 2009 22:17:51 +0000

Hi Jay,

Thank you for weighing in on the importance of strategy first. You’re absolutely right that we need to understand “what people want from tools, not what tools do for people.” Terrific post. And I love the Google-less graphic!

Best,
Daria

By: Scott Hepburn

Scott Hepburn — Mon, 12 Jan 2009 19:53:21 +0000

Nice work on this, Jay. It calls to mind the lyrics of an Old 97s song called “The New Kid” — YouTube video here: http://www.youtube.com/watch?v=jBU3Tv7yZvw

Scott Hepburn’s last blog post..ScottHepburn: Remember Googlewhacking? http://is.gd/fz7w Can you find a Twitterwhack using Twitter Search? Because we need another time waster…

By: How Social Do You Really Want To Be? « Travel 2.0 Blog

How Social Do You Really Want To Be? « Travel 2.0 Blog — Mon, 12 Jan 2009 16:32:46 +0000

[...] aid us in the point, we refer to a recent post from our colleague Jason Baer: …but second and more importantly, is that if you get too caught up in the tools themselves [...]

By: dominique

dominique — Fri, 09 Jan 2009 01:09:34 +0000

I’m the ceo of a startup building tool ( with some revenue stream) .. and I fully agree .

As a matter of fact, from the people that use our solution( a social media marketing platform that is “though” top-down and not keyword up ), the one that really benefit from the usage are the one that

1- have built a strategy upfront ( what community do we want to listen to, learn from, influence, sell …)
2- have planed the resources for executing against the strategy (

Last but not least, I also see many people that jump into social media without strategies and that’s a recipe for failure.

If you can’t identify a community that you want to work with, there is no point in building a social media effort. There is probably no community for “people building pens” whereas there are multiple communities in domains like personal finance, high tech, food, travel …

Our dream clients are people that can establish clear ‘goals ‘along with tactical plans like:

- we’re going to be recognize as a leader for “financial responsibility” in the personal finance community.
- we will identify xx leads for our IT security consulting by delivering content to professional in search of responses to the following problems, y times per week.
- we will build high quality content to get bookmarked by xx delicious user a week and retweeted yy times a week. our blog with be referenced by 50% of the top 100 in the industry.
- we will get 25% share of voice, and 90% of positive mentions in the cosmetic blogs, LinkedIn Q&A,Yahoo Q&A or Twitter that name our brand.

So thanks for your effort to put strategy first !

Best

By: @CharityHisle

@CharityHisle — Thu, 08 Jan 2009 14:28:45 +0000

You just gained a new email subscriber! Thanks!@CharityHisle’s last blog post..Sometimes You're Gonna Step In It...