Comments on: Why the Murder of Old Media is PR’s Best Chance http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/ Social Media Strategy Blog Social Media Consulting Mon, 27 Jun 2011 21:18:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matt Aiken http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-452 Matt Aiken Thu, 23 Oct 2008 08:16:11 +0000 http://www.convinceandconvert.com/?p=242#comment-452 Good article, in the UK we're predicting the death of some of the local regional newspapers within the next 5 years. Of course it's not just print that's getting killed, the digital switchover is another reason why people are not bothering to upgrade their TV sets, (use them just for home entertainment, and making their mobiles, and computers the main source of news - and old tv content is still watchable via iPlayer or streaming TV). How traditional agencies <a href="http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one" rel="nofollow">add digital to their mix</a> is one of the biggest issues facing them today. Good article, in the UK we’re predicting the death of some of the local regional newspapers within the next 5 years. Of course it’s not just print that’s getting killed, the digital switchover is another reason why people are not bothering to upgrade their TV sets, (use them just for home entertainment, and making their mobiles, and computers the main source of news – and old tv content is still watchable via iPlayer or streaming TV).

How traditional agencies add digital to their mix is one of the biggest issues facing them today.

]]> By: Matt Aiken http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-44918 Matt Aiken Thu, 23 Oct 2008 08:16:00 +0000 http://www.convinceandconvert.com/?p=242#comment-44918 Good article, in the UK we're predicting the death of some of the local regional newspapers within the next 5 years. Of course it's not just print that's getting killed, the digital switchover is another reason why people are not bothering to upgrade their TV sets, (use them just for home entertainment, and making their mobiles, and computers the main source of news - and old tv content is still watchable via iPlayer or streaming TV). How traditional agencies <a href="http://www.m-i-x.com/merging-a-digital-marketing-agency-into-a-traditional-one" rel="nofollow">add digital to their mix</a> is one of the biggest issues facing them today. Good article, in the UK we’re predicting the death of some of the local regional newspapers within the next 5 years. Of course it’s not just print that’s getting killed, the digital switchover is another reason why people are not bothering to upgrade their TV sets, (use them just for home entertainment, and making their mobiles, and computers the main source of news – and old tv content is still watchable via iPlayer or streaming TV).

How traditional agencies add digital to their mix is one of the biggest issues facing them today.

]]> By: How Huffington Post and Obama Killed the New York Times Online | Digital Media | Social Media Consulting - Convince & Convert http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-448 How Huffington Post and Obama Killed the New York Times Online | Digital Media | Social Media Consulting - Convince & Convert Wed, 22 Oct 2008 20:26:07 +0000 http://www.convinceandconvert.com/?p=242#comment-448 [...] Related: Why the Murder of Old Media is PR’s Best Chance [...] [...] Related: Why the Murder of Old Media is PR’s Best Chance [...]

]]> By: Tracy Zimmerman http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-434 Tracy Zimmerman Mon, 20 Oct 2008 20:19:13 +0000 http://www.convinceandconvert.com/?p=242#comment-434 I really enjoyed your post and found your comments about an even greater need for PR very insightful. I've been doing social marketing for about 15+ years. I would add that good PR has always sought to engage audiences in a variety of ways. It's always been about going to your audience wherever they are, rather than making them come to you. Sometimes that may be a NYT piece, but usually that is just the tip of the iceberg. Now we have so many ways to engage that part of the challenge is prioritizing and trying to figure out what work best with whom. I really enjoyed your post and found your comments about an even greater need for PR very insightful. I’ve been doing social marketing for about 15+ years. I would add that good PR has always sought to engage audiences in a variety of ways. It’s always been about going to your audience wherever they are, rather than making them come to you. Sometimes that may be a NYT piece, but usually that is just the tip of the iceberg. Now we have so many ways to engage that part of the challenge is prioritizing and trying to figure out what work best with whom.

]]> By: Tracy Zimmerman http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-44917 Tracy Zimmerman Mon, 20 Oct 2008 20:19:00 +0000 http://www.convinceandconvert.com/?p=242#comment-44917 I really enjoyed your post and found your comments about an even greater need for PR very insightful. I've been doing social marketing for about 15+ years. I would add that good PR has always sought to engage audiences in a variety of ways. It's always been about going to your audience wherever they are, rather than making them come to you. Sometimes that may be a NYT piece, but usually that is just the tip of the iceberg. Now we have so many ways to engage that part of the challenge is prioritizing and trying to figure out what work best with whom. I really enjoyed your post and found your comments about an even greater need for PR very insightful. I’ve been doing social marketing for about 15+ years. I would add that good PR has always sought to engage audiences in a variety of ways. It’s always been about going to your audience wherever they are, rather than making them come to you. Sometimes that may be a NYT piece, but usually that is just the tip of the iceberg. Now we have so many ways to engage that part of the challenge is prioritizing and trying to figure out what work best with whom.

]]> By: Jason Baer http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-428 Jason Baer Sun, 19 Oct 2008 19:50:27 +0000 http://www.convinceandconvert.com/?p=242#comment-428 Kevin - Thanks much for the comment. I wonder when/if places like NYT and WSJ will just start hiring bloggers directly? Cheers, j Kevin -

Thanks much for the comment. I wonder when/if places like NYT and WSJ will just start hiring bloggers directly?

Cheers,

j

]]> By: Jason Baer http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-44916 Jason Baer Sun, 19 Oct 2008 19:50:00 +0000 http://www.convinceandconvert.com/?p=242#comment-44916 Kevin - Thanks much for the comment. I wonder when/if places like NYT and WSJ will just start hiring bloggers directly? Cheers, j Kevin -

Thanks much for the comment. I wonder when/if places like NYT and WSJ will just start hiring bloggers directly?

Cheers,

j

]]> By: Kevin Carter http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-427 Kevin Carter Sun, 19 Oct 2008 19:40:56 +0000 http://www.convinceandconvert.com/?p=242#comment-427 Great post! I've been in the PR industry for about three years, and in that time, I have seen first hand the damage a lack of advertising dollars is inflicting on publications of all kinds. I agree that the increasing influence of online venues and Web 2.0 applications is a huge opportunity for PR professionals, but -- to your point -- I also worry about the loss of traditional, trusted sources of journalism like the New York Times or Wall Street Journal. I am, however, encouraged by the number of bloggers who have earned the trust of the public and contribute responsible, insightful posts. Great post! I’ve been in the PR industry for about three years, and in that time, I have seen first hand the damage a lack of advertising dollars is inflicting on publications of all kinds. I agree that the increasing influence of online venues and Web 2.0 applications is a huge opportunity for PR professionals, but — to your point — I also worry about the loss of traditional, trusted sources of journalism like the New York Times or Wall Street Journal. I am, however, encouraged by the number of bloggers who have earned the trust of the public and contribute responsible, insightful posts.

]]> By: Kevin Carter http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-44915 Kevin Carter Sun, 19 Oct 2008 19:40:00 +0000 http://www.convinceandconvert.com/?p=242#comment-44915 Great post! I've been in the PR industry for about three years, and in that time, I have seen first hand the damage a lack of advertising dollars is inflicting on publications of all kinds. I agree that the increasing influence of online venues and Web 2.0 applications is a huge opportunity for PR professionals, but -- to your point -- I also worry about the loss of traditional, trusted sources of journalism like the New York Times or Wall Street Journal. I am, however, encouraged by the number of bloggers who have earned the trust of the public and contribute responsible, insightful posts. Great post! I’ve been in the PR industry for about three years, and in that time, I have seen first hand the damage a lack of advertising dollars is inflicting on publications of all kinds. I agree that the increasing influence of online venues and Web 2.0 applications is a huge opportunity for PR professionals, but — to your point — I also worry about the loss of traditional, trusted sources of journalism like the New York Times or Wall Street Journal. I am, however, encouraged by the number of bloggers who have earned the trust of the public and contribute responsible, insightful posts.

]]> By: Cari http://www.convinceandconvert.com/social-media-marketing/why-the-murder-of-old-media-is-prs-best-chance/#comment-423 Cari Sat, 18 Oct 2008 03:34:57 +0000 http://www.convinceandconvert.com/?p=242#comment-423 It is sad that old news coverage is dying but, let's be serious, how much of what is on the nightly news is useful or meaningful. I think it's great that there are so many places to get news that is relevant to you. But I totally agree, now with social networks where people can say whatever they want, it is much harder to manage brand reputations. We just started a <a href="http://buzz.io" rel="nofollow">buzz marketing company</a> that allows businesses to monitor, measure and join online conversations that are relevant to them and their industry. Regardless of whether you know about them or not, conversations are happening about you all the time. Might as well know what they are saying and get involved. Cari Buzz.io It is sad that old news coverage is dying but, let’s be serious, how much of what is on the nightly news is useful or meaningful. I think it’s great that there are so many places to get news that is relevant to you. But I totally agree, now with social networks where people can say whatever they want, it is much harder to manage brand reputations.

We just started a buzz marketing company that allows businesses to monitor, measure and join online conversations that are relevant to them and their industry. Regardless of whether you know about them or not, conversations are happening about you all the time. Might as well know what they are saying and get involved.

Cari
Buzz.io

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