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	<title>Comments on: Why Twitter Is the Anchor of the Social Media Team</title>
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	<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/</link>
	<description>Social Media Strategy Blog Social Media Consulting</description>
	<lastBuildDate>Mon, 27 Jun 2011 21:18:45 +0000</lastBuildDate>
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		<title>By: Barb Chamberlain</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-42074</link>
		<dc:creator>Barb Chamberlain</dc:creator>
		<pubDate>Tue, 17 Aug 2010 05:33:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-42074</guid>
		<description>I had a hotel experience in February 2010 that highlights Twitter service done right.&lt;br&gt;&lt;br&gt;Making plans to attend a conference in Portland, I was frustrated by a hotel website that told me they had &quot;cardio equipment&quot; but not WHAT type of equipment. (I cycle and wanted to know if they had an exercise bike.)&lt;br&gt;&lt;br&gt;I tend not to put out complaining tweets because that&#039;s not really what I&#039;m like most of the time, but couldn&#039;t refrain from saying something:&lt;br&gt;&lt;br&gt;&quot;Folks from Portland: I&#039;m staying @ Hilton next wk for @CASE8. Site lists &quot;cardio equip&quot; in fitness rm. Bike? treadmill? elliptical?&quot;&lt;br&gt;&lt;br&gt;(I had already started following people from Portland in higher ed communications so I knew I had some reciprocal followers to tap into with the question.)&lt;br&gt;&lt;br&gt;I got a quick response from @Joshua_Roberts of the Portland Hilton, who must have been monitoring since I didn&#039;t use the account name @HiltonPortland. He sent me the link (bad web design--pix were accessed via a teeny-tiny Tour/camera icon I overlooked on the home page, and weren&#039;t linked on the detail Services/Amenities page where I expected to find them).&lt;br&gt;&lt;br&gt;I thanked him publicly right away. The relationship we established came in handy once I was at the conference; I had problems with wifi access and then was unhappy to find out they would CHARGE for access to said cardio equipment (depends on which tower you stay in).&lt;br&gt;&lt;br&gt;He took care of everything, and I don&#039;t think I would have gotten the same care had I just marched up to the front desk to complain about their policies. (Sorry, Hilton.) When I say something on Twitter I&#039;m saying it in a public, searchable format--I think that&#039;s the key.&lt;br&gt;&lt;br&gt;In the &quot;karma category&quot; of Twitter responsiveness, I might add that I told Joshua if he ever wants to move to Spokane I&#039;ll connect him with people in the hospitality industry here because I was so impressed with his customer service and use of social media use. Good customer service doesn&#039;t just pay the company, it pays the customer service person....&lt;br&gt;&lt;br&gt;I can&#039;t stress enough the importance of Google Alerts in finding mentions of the campus for which I work. People aren&#039;t just posting questions on Twitter, obviously--they&#039;re off on &lt;a href=&quot;http://city-data.com&quot; rel=&quot;nofollow&quot;&gt;city-data.com&lt;/a&gt; and other spaces asking whether they should pursue a degree on our campus, for example. And on Twitter they&#039;re not necessarily using our account name so you can&#039;t rely on your @ message box.&lt;br&gt;&lt;br&gt;@BarbChamberlain&lt;br&gt;Director of Communications and Public Affairs&lt;br&gt;Washington State University Spokane&lt;br&gt;&lt;a href=&quot;http://www.spokane.wsu.edu&quot; rel=&quot;nofollow&quot;&gt;www.spokane.wsu.edu&lt;/a&gt;&lt;br&gt;@WSUSpokane</description>
		<content:encoded><![CDATA[<p>I had a hotel experience in February 2010 that highlights Twitter service done right.</p>
<p>Making plans to attend a conference in Portland, I was frustrated by a hotel website that told me they had &#8220;cardio equipment&#8221; but not WHAT type of equipment. (I cycle and wanted to know if they had an exercise bike.)</p>
<p>I tend not to put out complaining tweets because that&#39;s not really what I&#39;m like most of the time, but couldn&#39;t refrain from saying something:</p>
<p>&#8220;Folks from Portland: I&#39;m staying @ Hilton next wk for @CASE8. Site lists &#8220;cardio equip&#8221; in fitness rm. Bike? treadmill? elliptical?&#8221;</p>
<p>(I had already started following people from Portland in higher ed communications so I knew I had some reciprocal followers to tap into with the question.)</p>
<p>I got a quick response from @Joshua_Roberts of the Portland Hilton, who must have been monitoring since I didn&#39;t use the account name @HiltonPortland. He sent me the link (bad web design&#8211;pix were accessed via a teeny-tiny Tour/camera icon I overlooked on the home page, and weren&#39;t linked on the detail Services/Amenities page where I expected to find them).</p>
<p>I thanked him publicly right away. The relationship we established came in handy once I was at the conference; I had problems with wifi access and then was unhappy to find out they would CHARGE for access to said cardio equipment (depends on which tower you stay in).</p>
<p>He took care of everything, and I don&#39;t think I would have gotten the same care had I just marched up to the front desk to complain about their policies. (Sorry, Hilton.) When I say something on Twitter I&#39;m saying it in a public, searchable format&#8211;I think that&#39;s the key.</p>
<p>In the &#8220;karma category&#8221; of Twitter responsiveness, I might add that I told Joshua if he ever wants to move to Spokane I&#39;ll connect him with people in the hospitality industry here because I was so impressed with his customer service and use of social media use. Good customer service doesn&#39;t just pay the company, it pays the customer service person&#8230;.</p>
<p>I can&#39;t stress enough the importance of Google Alerts in finding mentions of the campus for which I work. People aren&#39;t just posting questions on Twitter, obviously&#8211;they&#39;re off on <a href="http://city-data.com" rel="nofollow">city-data.com</a> and other spaces asking whether they should pursue a degree on our campus, for example. And on Twitter they&#39;re not necessarily using our account name so you can&#39;t rely on your @ message box.</p>
<p>@BarbChamberlain<br />Director of Communications and Public Affairs<br />Washington State University Spokane<br /><a href="http://www.spokane.wsu.edu" rel="nofollow">http://www.spokane.wsu.edu</a><br />@WSUSpokane</p>
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		<title>By: ubervu</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-38445</link>
		<dc:creator>ubervu</dc:creator>
		<pubDate>Mon, 26 Jul 2010 18:31:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-38445</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;RT @jaybaer: Why Twitter Is the Anchor of the Social Media Team http://tr.im/6e2&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">RT @jaybaer: Why Twitter Is the Anchor of the Social Media Team <a href="http://tr.im/6e2" rel="nofollow">http://tr.im/6e2</a></span></span></span></p>
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		<title>By: Michele Price</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-1038</link>
		<dc:creator>Michele Price</dc:creator>
		<pubDate>Sat, 17 Jan 2009 19:06:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-1038</guid>
		<description>You are so correct!

I believe that more Companies will see the power of excellent customer service and those are the companies I will not only tweet about but also use as examples when I am teaching and coaching my clients and in my blog, 

So companies beware, do you want to be known as proactive or &quot;going out of business&quot; in this new economic paradigm

&lt;abbr&gt;&lt;em&gt;Michele Price’s last blog post..&lt;a href=&quot;http://successwitheft.com/success-for-all-tapping-2009-recording/&quot; rel=&quot;nofollow&quot;&gt;Success For All Tapping 2009-Recording&lt;/a&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>You are so correct!</p>
<p>I believe that more Companies will see the power of excellent customer service and those are the companies I will not only tweet about but also use as examples when I am teaching and coaching my clients and in my blog, </p>
<p>So companies beware, do you want to be known as proactive or &#8220;going out of business&#8221; in this new economic paradigm</p>
<p><abbr><em>Michele Price’s last blog post..<a href="http://successwitheft.com/success-for-all-tapping-2009-recording/" rel="nofollow">Success For All Tapping 2009-Recording</a></em></abbr></p>
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		<title>By: Michele Price</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-44768</link>
		<dc:creator>Michele Price</dc:creator>
		<pubDate>Sat, 17 Jan 2009 19:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-44768</guid>
		<description>You are so correct!

I believe that more Companies will see the power of excellent customer service and those are the companies I will not only tweet about but also use as examples when I am teaching and coaching my clients and in my blog, 

So companies beware, do you want to be known as proactive or &quot;going out of business&quot; in this new economic paradigm

&lt;abbr&gt;&lt;em&gt;Michele Price’s last blog post..&lt;a href=&quot;http://successwitheft.com/success-for-all-tapping-2009-recording/&quot; rel=&quot;nofollow&quot;&gt;Success For All Tapping 2009-Recording&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>You are so correct!</p>
<p>I believe that more Companies will see the power of excellent customer service and those are the companies I will not only tweet about but also use as examples when I am teaching and coaching my clients and in my blog, </p>
<p>So companies beware, do you want to be known as proactive or &#8220;going out of business&#8221; in this new economic paradigm</p>
<p><abbr><em>Michele Price’s last blog post..<a href="http://successwitheft.com/success-for-all-tapping-2009-recording/" rel="nofollow">Success For All Tapping 2009-Recording</a></em></abbr></p>
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		<title>By: Michele Price</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-44769</link>
		<dc:creator>Michele Price</dc:creator>
		<pubDate>Sat, 17 Jan 2009 19:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-44769</guid>
		<description>You are so correct!

I believe that more Companies will see the power of excellent customer service and those are the companies I will not only tweet about but also use as examples when I am teaching and coaching my clients and in my blog, 

So companies beware, do you want to be known as proactive or &quot;going out of business&quot; in this new economic paradigm

&lt;abbr&gt;&lt;em&gt;Michele Price’s last blog post..&lt;a href=&quot;http://successwitheft.com/success-for-all-tapping-2009-recording/&quot; rel=&quot;nofollow&quot;&gt;Success For All Tapping 2009-Recording&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;</description>
		<content:encoded><![CDATA[<p>You are so correct!</p>
<p>I believe that more Companies will see the power of excellent customer service and those are the companies I will not only tweet about but also use as examples when I am teaching and coaching my clients and in my blog, </p>
<p>So companies beware, do you want to be known as proactive or &#8220;going out of business&#8221; in this new economic paradigm</p>
<p><abbr><em>Michele Price’s last blog post..<a href="http://successwitheft.com/success-for-all-tapping-2009-recording/" rel="nofollow">Success For All Tapping 2009-Recording</a></em></abbr></p>
]]></content:encoded>
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		<title>By: 2009 Prediction: As Social Connections Reduce, Keyword Tracking Increases &#171; I&#8217;m Not Actually a Geek</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-871</link>
		<dc:creator>2009 Prediction: As Social Connections Reduce, Keyword Tracking Increases &#171; I&#8217;m Not Actually a Geek</dc:creator>
		<pubDate>Mon, 22 Dec 2008 16:18:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-871</guid>
		<description>[...] TechCrunch recently covered BackType&#8217;s keyword notifications functionality. Following an RSS feed of Twitter searches on topics will become a vital part of people&#8217;s information consumption. Personally, I&#8217;ve been [...]</description>
		<content:encoded><![CDATA[<p>[...] TechCrunch recently covered BackType&#8217;s keyword notifications functionality. Following an RSS feed of Twitter searches on topics will become a vital part of people&#8217;s information consumption. Personally, I&#8217;ve been [...]</p>
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		<title>By: 7 Ingredients in the Perfect Twitter Profile &#124; Agency Promotion &#124; Social Media Consulting - Convince &#38; Convert</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-811</link>
		<dc:creator>7 Ingredients in the Perfect Twitter Profile &#124; Agency Promotion &#124; Social Media Consulting - Convince &#38; Convert</dc:creator>
		<pubDate>Tue, 16 Dec 2008 13:42:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-811</guid>
		<description>[...] People are drinking the Twitter Kool-Aid like it&#8217;s the last day before Prohibition. It&#8217;s fantastic that so many are finding value in something so simple that can be so powerful.  [...]</description>
		<content:encoded><![CDATA[<p>[...] People are drinking the Twitter Kool-Aid like it&#8217;s the last day before Prohibition. It&#8217;s fantastic that so many are finding value in something so simple that can be so powerful.  [...]</p>
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		<title>By: hollyrae</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-13164</link>
		<dc:creator>hollyrae</dc:creator>
		<pubDate>Tue, 14 Oct 2008 21:53:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-13164</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;twitter &#039;done right&#039; at conferences ... http://snipurl.com/4cmcp  [www_convinceandconvert_com]&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">twitter &#8216;done right&#8217; at conferences &#8230; <a href="http://snipurl.com/4cmcp" rel="nofollow">http://snipurl.com/4cmcp</a>  [www_convinceandconvert_com]</span></span></span></p>
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		<title>By: James</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-317</link>
		<dc:creator>James</dc:creator>
		<pubDate>Mon, 06 Oct 2008 22:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-317</guid>
		<description>I put the following out on Twitter, &quot;I&#039;m looking for a contact in marketing at Jott Networks in Seattle. Know anyone there??&quot;

Within minutes I heard from @JottNetworks, &quot;@jhipkin I do! What can I help you with?&quot;

I&#039;m pretty sure they weren&#039;t following me so they must have had their search on.  Back and forth a couple of times and I had the contact I needed.

It will be interesting to follow the acceptance of social media in general and Twitter in particular.  Will it penetrate the main stream?  We will see.</description>
		<content:encoded><![CDATA[<p>I put the following out on Twitter, &#8220;I&#8217;m looking for a contact in marketing at Jott Networks in Seattle. Know anyone there??&#8221;</p>
<p>Within minutes I heard from @JottNetworks, &#8220;@jhipkin I do! What can I help you with?&#8221;</p>
<p>I&#8217;m pretty sure they weren&#8217;t following me so they must have had their search on.  Back and forth a couple of times and I had the contact I needed.</p>
<p>It will be interesting to follow the acceptance of social media in general and Twitter in particular.  Will it penetrate the main stream?  We will see.</p>
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		<title>By: James</title>
		<link>http://www.convinceandconvert.com/social-media-marketing/why-twitter-is-the-anchor-of-the-social-media-team/#comment-44766</link>
		<dc:creator>James</dc:creator>
		<pubDate>Mon, 06 Oct 2008 22:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.convinceandconvert.com/?p=213#comment-44766</guid>
		<description>I put the following out on Twitter, &quot;I&#039;m looking for a contact in marketing at Jott Networks in Seattle. Know anyone there??&quot;

Within minutes I heard from @JottNetworks, &quot;@jhipkin I do! What can I help you with?&quot;

I&#039;m pretty sure they weren&#039;t following me so they must have had their search on.  Back and forth a couple of times and I had the contact I needed.

It will be interesting to follow the acceptance of social media in general and Twitter in particular.  Will it penetrate the main stream?  We will see.</description>
		<content:encoded><![CDATA[<p>I put the following out on Twitter, &#8220;I&#8217;m looking for a contact in marketing at Jott Networks in Seattle. Know anyone there??&#8221;</p>
<p>Within minutes I heard from @JottNetworks, &#8220;@jhipkin I do! What can I help you with?&#8221;</p>
<p>I&#8217;m pretty sure they weren&#8217;t following me so they must have had their search on.  Back and forth a couple of times and I had the contact I needed.</p>
<p>It will be interesting to follow the acceptance of social media in general and Twitter in particular.  Will it penetrate the main stream?  We will see.</p>
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