YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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Why You Never Had Control

Do you have control issues?

juggling knives 225x300 Why You Never Had ControlEven now, with social media being hotter than the brow of a teppanyaki chef, companies of all sizes and descriptions are still using “loss of control” as a reason to not get involved.

Sure, there’s a possibility that your brand will have to use your social media crisis plan eventually. But, it’s critically important to recognize that social media isn’t a match, it’s a log.

Every major social media “disaster” in recent times has stemmed from offline, operational mishaps, not a cabal of angry customers armed with iphones and a pitchfork app. United broke the guitar in the real world. The guy at Domino’s put pizza in his real nose, not a virtual one. The Whole Foods CEO wrote a letter in a publication made from trees, not bits and bytes.

If you think social media is going to cause your company more problems than it will solve, you’ve lost before the coin toss. Social media doesn’t create problems for your company, it finds the ones that are already there.

And really, the size of the magnifying glass is the real difference between brand/customer relations BSM (before social media) and ASM (after social media).

This “control” you think you’ll lose if you engage with your customers in social media? You never had it. It’s a myth. A unicorn. A Cubs World Series. Customers have been talking shit about you since the day your company started, they just didn’t have the audience that social media now provides.

When it comes to being personal and authentic, and delivering a customer experience that exceeds expectations, the game hasn’t changed. There’s just more spectators.

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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