Comments on: Your Customers Don’t Want to be Your Friend

By: 12 Blogs of Christmas: Day 7 - Needs | Joey Strawn

12 Blogs of Christmas: Day 7 - Needs | Joey Strawn — Sun, 19 Dec 2010 19:20:11 +0000

[...] Mom Test: I borrowed this idea originally from Jay Baer over at Convince and Convert (if you don’t already read his blog, you’re missing out). [...]

By: Simon Gornick

Simon Gornick — Sun, 10 Oct 2010 02:45:00 +0000

Totally agree, Jay. The “Why should a customer care question” is a great way to focus and discipline your message as a company – big or small. It can also be a painful road, beucase more than anything answering the question requires a deep understanding and belief in your own value proposition.

By: Sweetsoaps

Sweetsoaps — Sun, 10 Oct 2010 01:47:00 +0000

Love jay

By: 10 “Whoa!” Reasons Your Business Needs Facebook | FBULOUS.ME

10 “Whoa!” Reasons Your Business Needs Facebook | FBULOUS.ME — Fri, 08 Oct 2010 07:09:15 +0000

[...] going to make growth of your Facebook fan base a key part of your social media strategy, you must create a clear rationale for why consumers should participate with [...]

By: VinoFuse

VinoFuse — Thu, 07 Oct 2010 17:42:00 +0000

Jay, as usual, a great post. You’ve highlighted perhaps my greatest marketing challenge right now. I work for a digital marketing company in Napa Valley, and we represent a number of wine brands, two of them relative unknowns. Each has the requisite social media platforms set up. What, though, is the value-laden hook that would get wine lovers to care about these two labels amidst the thousands of other labels out there?

By: Rebekah L Fraser

Rebekah L Fraser — Thu, 07 Oct 2010 17:09:00 +0000

This makes so much sense, Jay! If there’s no reason to follow a company on Twitter or friend them on Facebook, why do it? Companies need to create added value for those who connect with them on social media. Companies need to create the opportunity to win a valuable prize, to gain 15 minutes of fame, or to learn about an event, for example, in order to earn a following on their social media platforms. By the way, just because everybody’s doing it, doesn’t mean you should, too. Maybe social media doesn’t make sense for your company. It’s not right for everyone.

By: Cdavis9797

Cdavis9797 — Sun, 12 Sep 2010 18:41:00 +0000

I like the idea of a “mom” test. I’m tired of people asking me to follow them. i don’t think mom would give the “keep badgering” tactic.

By: Lisa LaMagna

Lisa LaMagna — Thu, 15 Jul 2010 06:37:19 +0000

RT @jaybaer: Your Customers Don't Want to be Your Friend http://is.gd/4RPJR

By: Lisa LaMagna

Lisa LaMagna — Thu, 15 Jul 2010 06:37:19 +0000

RT @jaybaer: Your Customers Don't Want to be Your Friend http://is.gd/4RPJR

By: meirong

meirong — Sat, 26 Jun 2010 19:53:07 +0000

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