Social Business, Social Media Measurement, Social Media Strategy, Social Media ROI, Social Media Staffing and Operations

Social Media is the Servant of Strategy, Not the Master

Mike Cassidy Social Media is the Servant of Strategy, Not the MasterGuest post by Mike Cassidy, a non-profit Senior Executive Director specializing in membership development, engagement and retention. His ramblings can be found at www.membershipjedi.com

This post is a compilation of ideas born out of Jay’s post “Why You’re the Key to Social Media Success” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. What matters to the CEO is her/his vision – no more and no less. In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality.

whip Social Media is the Servant of Strategy, Not the MasterEmbracing social media should not mean organizational change, it should change the organization. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals.

Social media exists and organizations are in it whether they choose to be or not. For non-profits, we are seeing a shift – not only are we working to find donors/members, they are finding us…through social media. It is a slow moving shift, however it is a juggernaut and unstoppable. I recently heard a poignant expression, “you are your Google results”. Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. Those results will not change without a concerted effort to engage in social media. Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. Why ignore it?

Leaders may believe that if they don’t play, they cannot lose. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve.

We Are Not Alone

Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work.

  • http://twitter.com/innovateaz/status/18505963679 Innovate AZ

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  • http://twitter.com/wissensauslese/status/18505963358 Wissensauslese

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  • http://twitter.com/erwinjansen/status/18505963399 erwinjansen

    Social Media is the Servant of Strategy, Not the Master http://tinyurl.com/36xfa7p

  • http://twitter.com/epopdev/status/18505964368 Jim Weldon

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  • Face to Facebook

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  • http://twitter.com/tinhangliu/status/18505966350 Tin Hang Liu

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  • http://twitter.com/azsocialmedia/status/18505966365 Arizona Social Media

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  • http://twitter.com/doktormarketing/status/18505967398 Doktor Marketing

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  • http://twitter.com/per_call/status/18505967486 Per Call

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  • http://twitter.com/soshablemedia/status/18506095593 Rob Henry

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  • http://twitter.com/mostash/status/18506747625 mo’ stash

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  • http://twitter.com/claudiovaccaro/status/18506852222 Claudio Vaccaro

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  • http://twitter.com/kworkmanflood/status/18506865661 Kelly Workman-Flood

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  • http://twitter.com/masahisay/status/18507181156 MasahisaY

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  • http://twitter.com/webstratagem/status/18507193903 Patrick Calero

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    RT @claudiovaccaro: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUk6Cc

  • http://twitter.com/kdrewien/status/18507239658 Kathy Drewien

    Social Biz: Social Media is the Servant of Strategy, Not the Master http://ow.ly/187Xpk

  • http://twitter.com/aronstevenson/status/18507241235 Aron Stevenson

    Social Media is the Servant of Strategy, Not the Master – Guest post by Mike Cassidy, a non-profit Senior Executive … http://ow.ly/187Xom

  • http://twitter.com/berpelding/status/18507305474 Brad

    Social Media is the Servant of Strategy, Not the Master – Guest post by Mike Cassidy, a non-profit Senior Executive … http://ow.ly/187WPU

  • http://twitter.com/suonatorejones/status/18508012955 Antonio Severino

    RT @claudiovaccaro: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUk6Cc

  • http://twitter.com/suonatorejones/status/18508012955 Antonio Severino

    RT @claudiovaccaro: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUk6Cc

  • http://twitter.com/suonatorejones/status/18508575132 Antonio Severino

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/internetcoachfr/status/18508761626 sadie harris

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://twitter.com/thgbusiness/status/18508957262 Santi Chacon

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  • http://twitter.com/thgbusiness/status/18508957262 Santi Chacon

    Social Media is the Servant of Strategy, Not the Master: Guest post by Mike Cassidy, a non-profit Senior Executive… http://bit.ly/cUk6Cc

  • http://twitter.com/thgbusiness/status/18508957262 Santi Chacon

    Social Media is the Servant of Strategy, Not the Master: Guest post by Mike Cassidy, a non-profit Senior Executive… http://bit.ly/cUk6Cc

  • http://twitter.com/thgbusiness/status/18508957262 Santi Chacon

    Social Media is the Servant of Strategy, Not the Master: Guest post by Mike Cassidy, a non-profit Senior Executive… http://bit.ly/cUk6Cc

  • http://twitter.com/mmesocialmedia/status/18509228514 sadie harris

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://twitter.com/social_medio/status/18509265001 SocialMedio

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  • http://twitter.com/leahsoleil/status/18509282721 Leah Soleil

    RT @mostash: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUk6Cc

  • http://twitter.com/exacttargetuk/status/18510583973 ExactTarget Global

    http://cot.ag/cfqaFZ ^PK 'Social Media is the Servant of Strategy, Not the Master,' by Mike Cassidy. Great points on CEO vision and social

  • Kjcrantz

    Well said. Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. The best way to beat resistance to new tools is to use them and show impact. Thanks, Mike!

  • http://twitter.com/benasmith/status/18511737532 Ben Smith

    Embracing social media should not mean organizational change, it should change the organization http://bit.ly/cJ6dXr

  • http://twitter.com/joey_strawn Joey Strawn

    Spoken like a gentleman and a scholar, Mike. It has been said that perception is reality and that is true not only for people, but for organizations as well. The change has come from how people create their perceptions. Years ago, they were created over time through news stories and ad placements and customer activity. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

    I love your idea of leaders thinking if they don't play, they can't lose, but as you point out, when you don't play, you pretty much always lose.

    Great post.

  • http://twitter.com/davidfinch/status/18512164175 David Finch

    Social Media is the Servant of Strategy, Not the Master http://ow.ly/1882cg

  • http://twitter.com/socialwayne/status/18512218104 SocialWayne.com Blog

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  • http://twitter.com/seggr/status/18512283844 seggr brand agency

    RT @DavidFinch: Social Media is the Servant of Strategy, Not the Master http://ow.ly/1882cg

  • http://twitter.com/raxlakhani/status/18512535272 Rax Lakhani

    Social Media is the Servant of Strategy Not the Master http://bit.ly/cWpVeC

  • http://twitter.com/smallbiztwit/status/18512694256 Steven Moore

    Social Media is the Servant of Strategy Not the Master http://ht.ly/2bfaM

  • http://twitter.com/mdyoder/status/18513190920 Michael D. Yoder

    “@virtuosimedia: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bU7Slj” Great insights!

  • http://twitter.com/mdyoder/status/18513190920 Michael D. Yoder

    “@virtuosimedia: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bU7Slj” Great insights!

  • http://twitter.com/alittlehewlett/status/18513194910 Andrea Hewlett

    "Embracing social media should not mean organizational change, it should change the organization." /by Mike Cassidy http://bit.ly/bACX2e

  • http://twitter.com/marketingtimes/status/18513264824 Scott Carson

    RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master http://ht.ly/2bfaM

  • http://twitter.com/foodsho Mark Moreno

    Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. Having said that, I really like your point of view. I especially like to hear about the benefits to non-profits.

    Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. I am not suggesting that your blog and the other is parallel in every aspect, they are not. It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. So happy to hear that non-profits have a champion like you.

    @webby2001: NEW on BrandSavant: Is Social Media Monitoring Worth The Trouble? http://ar.gy/034

  • http://twitter.com/maddiegrant/status/18514509283 Maddie Grant

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  • http://twitter.com/bisquich/status/18515157876 Lee Riley

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  • http://twitter.com/swellcrowd/status/18515436665 Rennie

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  • http://twitter.com/markhuvenaars/status/18515755643 Mark Huvenaars

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  • http://twitter.com/markhuvenaars/status/18515755643 Mark Huvenaars

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  • http://twitter.com/markhuvenaars/status/18515755643 Mark Huvenaars

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  • http://twitter.com/markhuvenaars/status/18515755643 Mark Huvenaars

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  • http://twitter.com/extrategy/status/18516134254 extrategy

    social media is the servant of strategy, not the master http://is.gd/drBJw ( via @jaybaer ) #socialmediastrategy

  • http://twitter.com/fabiobalista/status/18516262599 Fabio Balista

    RT @extrategy: social media is the servant of strategy, not the master http://is.gd/drBJw ( via @jaybaer ) #socialmediastrategy

  • http://twitter.com/joeruv/status/18516718321 Joe Ruvolo

    RT @alittlehewlett: "Embracing social media should not mean organizational change, it should change the organization. http://bit.ly/bACX2e

  • http://twitter.com/joeruv/status/18516718321 Joe Ruvolo

    RT @alittlehewlett: "Embracing social media should not mean organizational change, it should change the organization. http://bit.ly/bACX2e

  • http://twitter.com/sze_lee/status/18517323792 Sze Lee

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  • http://twitter.com/sze_lee/status/18517323792 Sze Lee

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  • http://twitter.com/mselissen/status/18517486278 Michael Selissen

    Social Media is the Servant of Strategy, Not the Master: http://bit.ly/b2uTNY

  • http://twitter.com/mselissen/status/18517486278 Michael Selissen

    Social Media is the Servant of Strategy, Not the Master: http://bit.ly/b2uTNY

  • http://twitter.com/dukkytweets/status/18517672307 Dukky

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  • http://twitter.com/dukkytweets/status/18517672307 Dukky

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bZh6S5

  • http://twitter.com/dukkytweets/status/18517672307 Dukky

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bZh6S5

  • http://twitter.com/weintraub/status/18518606359 Weintraub Adv

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  • http://twitter.com/weintraub/status/18518606359 Weintraub Adv

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  • http://twitter.com/joey_strawn/status/18518731745 Joey Strawn

    very good read for this morning RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 by Mike Cassidy

  • http://twitter.com/dc_socialmedia/status/18518827654 tony valkov

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  • http://twitter.com/tonyvalkov/status/18518828613 Tony Valkov

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  • http://twitter.com/hursty1978/status/18518862722 Jon Hurst

    RT @ExactTargetUK: http://cot.ag/cfqaFZ ^PK 'Social Media is the Servant of Strategy, Not the Master,' by Mike Cassidy. Great points on …

  • http://twitter.com/jaygarmon/status/18519358401 Jay Garmon

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  • http://twitter.com/slandail/status/18519461772 Jerod Brennen

    RT @jaygarmon: Social Media is the Servant of Strategy, Not the Master http://dlvr.it/2csFm

  • http://twitter.com/terametric/status/18519464720 Terametric

    RT @jaybaer: Take your organization’s current strategic plan and make those the metrics of a social media strategy. http://bit.ly/bGfi58

  • http://twitter.com/ltwhite/status/18519948328 Leslie White

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  • http://twitter.com/imagewest/status/18521502668 Imagewest

    RT @DavidFinch: Social Media is the Servant of Strategy, Not the Master http://ow.ly/1882cg

  • http://twitter.com/aliriop/status/18522025203 Alirio Pirela

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/vasimpleservice/status/18522636086 Genevieve Lachance

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  • http://twitter.com/randylewiskemp/status/18523125976 Randy Kemp

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/d1ItQd

  • http://twitter.com/pops131/status/18523318874 jan radish

    Social Media is the Servant of Strategy Not the Master | Social Media Staffing and Operations http://shar.es/mBGGj

  • http://twitter.com/braundoug/status/18523339829 Doug Braun

    Social Media is the Servant of Strategy, Not the Master: http://bit.ly/9dmoyq by @membershipjedi on Jay Baer's blog

  • http://twitter.com/drewhawkins/status/18523706161 drewhawkins

    Social Media is the Servant of Strategy, Not the Master http://ht.ly/2bjPr (via @DavidFinch)

  • http://twitter.com/socmediadigest/status/18525314510 SocialMediaDigest

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  • http://twitter.com/maark/status/18526239336 Maark

    Great guest post about strategy, goals and social media. Check it out:Social media is the servant http://ht.ly/2bl2w #marketing #socialmedia

  • http://twitter.com/jpearlstein/status/18527218644 Joshua Pearlstein

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bACX2e /cc @feedly

  • http://twitter.com/jpearlstein/status/18527218644 Joshua Pearlstein

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bACX2e /cc @feedly

  • http://twitter.com/veillesmo/status/18529158502 Medias Sociaux

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/arAvpc /via @jaybaer

  • http://twitter.com/blogmanana/status/18529158352 Blog Manana

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  • http://twitter.com/brandswag/status/18529803226 Brandswag Corp

    RT @mselissen: Social Media is the Servant of Strategy, Not the Master: http://bit.ly/b2uTNY

  • http://twitter.com/whatsupinteract/status/18530108988 Whats Up Interactive

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/d1ItQd via @randylewiskemp

  • http://twitter.com/desertpanda13/status/18531075729 Jenna D. Rutschman

    Why u should use the corp vision 4 social strategy RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jeanniecw/status/18532495855 Jeannie Walters

    Very true words! RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/cgawley/status/18532512574 Cameron Gawley

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @jaybaer

  • http://twitter.com/clayhebert/status/18532516070 clayhebert

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (good stuff)

  • http://twitter.com/rlmadman/status/18532573885 Marjorie Clayman

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/joshspeters/status/18532691980 Josh Shua Peters

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/buzzersation/status/18532855518 buzzersation

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jenn_lee_ca/status/18533039216 jenn_lee_ca

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jenn_lee_ca/status/18533039216 jenn_lee_ca

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/paminottawa/status/18533047475 Pamela Stewart

    Amen. RT @jaybaer Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 #strategy #measurment #socialmedia

  • http://twitter.com/paminottawa/status/18533047475 Pamela Stewart

    Amen. RT @jaybaer Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 #strategy #measurment #socialmedia

  • http://twitter.com/danmtz/status/18533161514 Daniel Martinez

    RT @cgawley: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @jaybaer

  • http://twitter.com/danmtz/status/18533161514 Daniel Martinez

    RT @cgawley: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @jaybaer

  • http://twitter.com/l3379lad180r/status/18533226215 Mike

    RT @jaybaer Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/l3379lad180r/status/18533226215 Mike

    RT @jaybaer Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/salemslc/status/18533324365 Salem H

    RT @JoshSPeters: RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/salemslc/status/18533324365 Salem H

    RT @JoshSPeters: RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jenbptte/status/18533453573 Jennifer Personette

    Well said. Social Media is the Servant of Strategy, Not the Master. via @jaybaer http://tinyurl.com/27tdmdc #bgsd

  • http://twitter.com/spiral16/status/18533863219 spiral16

    Social Media is the Servant of Strategy, Not the Master (via @membershipjedi) http://is.gd/drRwB

  • http://twitter.com/buona_vita/status/18533879826 Alicia Collins

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/cPpovc

  • http://twitter.com/headquarterinsu/status/18533896737 Leigh Silverstein

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/cPpovc

  • http://twitter.com/reidigitalmedia/status/18533942592 rei digital media

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bXIjPT (via @membershipjedi)

  • http://twitter.com/be3d Ian Greenleigh

    “Social media exists and organizations are in it whether they choose to be or not.”

    This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.”

    There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. It should be measured against these preexisting goals, not apart from them.

    Excellent post.

  • http://twitter.com/be3d Ian Greenleigh

    “Social media exists and organizations are in it whether they choose to be or not.”

    This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.”

    There is nothing new about social media; it's just modern WoM. As such, it should compliment, enrich and accelerate the strategies ALL good marketing professionals are already engaging in and, ultimately, the executive vision for the company in question. It should be measured against these preexisting goals, not apart from them.

    Excellent post.

  • http://thebrandbuilder.wordpress.com olivierBlanchard

    Spot on.

    “In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality.”

    “I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.”

    I almost shed a tear of joy reading that.

  • http://twitter.com/cdebie/status/18534192780 cdebie

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/IdeaSandbox Paul Williams

    Social media is the marketing magic bullet right now. Totally agree, social media tactics are the result of a strategy that indicates social media venues are where your customers are!

  • http://twitter.com/IdeaSandbox Paul Williams

    Social media is the marketing magic bullet right now. Totally agree, social media tactics are the result of a strategy that indicates social media venues are where your customers are!

  • http://twitter.com/nikkiwdc/status/18534460220 Nikki Willoughby

    "Social media is the servant of strategy, not the master." Truer words have never been tweeted.
    via @membershipjedi http://ow.ly/2br7I

  • http://twitter.com/kibler/status/18534838422 Kibler

    There's nowhere to hide from social media ~ http://bit.ly/bAGlE6

  • http://twitter.com/shanameydala/status/18535178548 Shana Rieger

    "Embracing social media should not mean organizational change, it should change the organization." http://bit.ly/a71jma Agree!!!

  • http://twitter.com/vasimpleservice/status/18535192880 Genevieve Lachance

    Thx for the RT @JunoPark: RT @vasimpleservice: Social Media is the Servant of Strategy, Not the Master http://ht.ly/2bj7V

  • http://twitter.com/socialmediacre/status/18535194347 SocialMediaCRE

    Social Media is the Servant of Strategy Not the Master | Convince & Convert: http://bit.ly/cFU27V

  • http://twitter.com/prguyonline/status/18535207189 PR Guy

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/admandonmorgan/status/18535497550 Don Morgan

    Social Media is the Servant of Strategy, Not the Master -http://bit.ly/cTUFdY

  • http://twitter.com/yycsocmed/status/18535555780 Calgary Social Media

    RT @SocialMediaCRE: Social Media is the Servant of Strategy Not the Master | Convince & Convert: http://bit.ly/cFU27V

  • http://twitter.com/imadnaffa/status/18535711219 Imad Naffa

    There's nowhere to hide from Social Media. It's the Servant of Strategy, Not the Master! http://bit.ly/bXIjPT #sm

  • http://twitter.com/richbecker/status/18535784451 Richard Becker

    Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aMRcF3 by @membershipjedi

  • http://twitter.com/mseibert Martin Seibert

    I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

    For a lot our non-tech-savvy business men it's never the less good to keep things very easy. That's what we try to do with our “egotracker” TwentyFeet. From twenty feet above you tell the business man: Look on twitter. These are your follower number. These are the lists. Look on facebook. These are your fan numbers and how they develop. Then we nudge them, whenever something interesting happens.

    That means:
    a. They can lean back and wait to be nudged. (At least for tracking and measurement issues.) Most of us don't look in our GA stats daily either way. :-)
    b. It's simple and easy to understand.

    I think it's a good approach to enter social media metrics. Do you agree?

  • http://twitter.com/mseibert Martin Seibert

    I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

    For a lot our non-tech-savvy business men it's never the less good to keep things very easy. That's what we try to do with our “egotracker” TwentyFeet. From twenty feet above you tell the business man: Look on twitter. These are your follower number. These are the lists. Look on facebook. These are your fan numbers and how they develop. Then we nudge them, whenever something interesting happens.

    That means:
    a. They can lean back and wait to be nudged. (At least for tracking and measurement issues.) Most of us don't look in our GA stats daily either way. :-)
    b. It's simple and easy to understand.

    I think it's a good approach to enter social media metrics. Do you agree?

  • http://twitter.com/mseibert Martin Seibert

    I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

    For a lot our non-tech-savvy business men it's never the less good to keep things very easy. That's what we try to do with our “egotracker” TwentyFeet. From twenty feet above you tell the business man: Look on twitter. These are your follower number. These are the lists. Look on facebook. These are your fan numbers and how they develop. Then we nudge them, whenever something interesting happens.

    That means:
    a. They can lean back and wait to be nudged. (At least for tracking and measurement issues.) Most of us don't look in our GA stats daily either way. :-)
    b. It's simple and easy to understand.

    I think it's a good approach to enter social media metrics. Do you agree?

  • http://twitter.com/mseibert Martin Seibert

    I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

    For a lot our non-tech-savvy business men it's never the less good to keep things very easy. That's what we try to do with our “egotracker” TwentyFeet. From twenty feet above you tell the business man: Look on twitter. These are your follower number. These are the lists. Look on facebook. These are your fan numbers and how they develop. Then we nudge them, whenever something interesting happens.

    That means:
    a. They can lean back and wait to be nudged. (At least for tracking and measurement issues.) Most of us don't look in our GA stats daily either way. :-)
    b. It's simple and easy to understand.

    I think it's a good approach to enter social media metrics. Do you agree?

  • http://twitter.com/malcolmatherton/status/18535989029 Malcolm Atherton

    Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: http://bit.ly/a71jma #pr

  • http://twitter.com/buildipedia/status/18536086042 Buildipedia

    RT @imadnaffa There's nowhere to hide from Social Media. http://bit.ly/bXIjPT <agree! We're helping #AEC Industry: http://bit.ly/bpdacmu

  • http://www.communicationammo.com Sean Williams

    Mike, what a breath of fresh air. My ongoing social media experiment has revealed so much bad science, poor thinking, facile execution and outright stupidity that it's a balm for the soul to read: “I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy.”

    I like to suggest that we go even farther — connect the dots from outputs to outcomes. We can do this any number of ways, including by research that looks at the marketing mix, qualitative brand assessments or even just talking to some stakeholders. Social Media is fertile ground for research subjects!

    We need independent, unbiased, factual and excellent research to determine what the critical metrics should be in social media (and in PR!) — and hold ourselves accountable to manage to them.

    Good on ya!
    Sean
    @commammo

  • http://twitter.com/ldecosse/status/18536426311 Laurent Decosse

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (via @jaybaer) #sm #socialmedia

  • http://twitter.com/joannesimonis/status/18536644555 joanne simonis

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/siteseekerinc/status/18536808899 Site-Seeker, Inc.

    RT @alittlehewlett: "Embracing social media should not mean organizational change, it should change the organization. http://bit.ly/bACX2e

  • http://twitter.com/siteseekerinc/status/18536808899 Site-Seeker, Inc.

    RT @alittlehewlett: "Embracing social media should not mean organizational change, it should change the organization. http://bit.ly/bACX2e

  • http://twitter.com/ajuliano/status/18537151843 ajuliano

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/mandiengram/status/18537174480 Mandi Engram

    You can't hide from social media!! http://ow.ly/2bsuW

  • http://twitter.com/btroutman/status/18537191302 Brian Troutman

    RT @mandiengram: You can't hide from social media!! http://ow.ly/2bsuW

  • http://twitter.com/mikebarzacchini/status/18537232289 Mike Barzacchini

    RT @mandiengram: You can't hide from social media!! http://ow.ly/2bsuW

  • http://twitter.com/lenkerdesign/status/18537272509 Lenker Design

    RT @mandiengram: You can't hide from social media!! http://ow.ly/2bsuW

  • http://twitter.com/mostreett/status/18537300811 Maureen Streett

    Well said: Social Media is the Servant of Strategy, Not the Master http://ow.ly/2bssK (great @membershipjedi post on @jaybaer)

  • http://twitter.com/nostaticst/status/18537734904 Spirit Telecom

    RT @mandiengram: You can't hide from social media!! http://ow.ly/2bsuW // so true!

  • http://twitter.com/nostaticst/status/18537734904 Spirit Telecom

    RT @mandiengram: You can't hide from social media!! http://ow.ly/2bsuW // so true!

  • http://twitter.com/gursharn/status/18539577040 Gursharn Kandola

    #Social Media is the Servant of Strategy, Not the Master
    http://bit.ly/9IdPDT > very true!

  • http://twitter.com/socialbex/status/18539903310 Bex Mitchell

    You can run but you can't hide, sucka!! Social medias gonna getcha!! http://bit.ly/brEUZa

  • http://twitter.com/toddhyten/status/18540507261 Todd Hyten

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Excellent point and very well said!

    Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

    The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

    Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

  • http://twitter.com/foodsho/status/18540929510 Mark Moreno

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/amypr/status/18541219378 Amy Linert

    Must read @jaybaer Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/davidakermanis/status/18541274359 David Akermanis

    This is true: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUPmvP

  • http://twitter.com/thebrandbuilder/status/18541276308 Olivier Blanchard

    Outstanding. RT @jaybaer: from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/leighgeorge/status/18541357095 Leigh George

    Yes! RT @thebrandbuilder: Outstanding. RT @jaybaer @membershipjedi – Social Media = Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/kriscolvin/status/18541435696 Kristi Colvin

    RT @thebrandbuilder: Outstanding. RT @jaybaer: from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/kriscolvin/status/18541435696 Kristi Colvin

    RT @thebrandbuilder: Outstanding. RT @jaybaer: from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/alvinthethird/status/18541439919 Alvin Black III

    #SM RT @thebrandbuilder @jaybaer: via @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/lesliebr25/status/18541543881 Lesliebr25

    Social Media is the Servant of Strategy Not the Master | Social Media Staffing and Operations | Social Media Consulting -…http://ow.ly/2bssK

  • http://twitter.com/lesliebr25/status/18541543881 Lesliebr25

    Social Media is the Servant of Strategy Not the Master | Social Media Staffing and Operations | Social Media Consulting -…http://ow.ly/2bssK

  • http://twitter.com/be3d/status/18541576879 Ian Greenleigh

    I guess a link would help: http://bit.ly/d1ItQd

  • http://twitter.com/be3d/status/18541576879 Ian Greenleigh

    I guess a link would help: http://bit.ly/d1ItQd

  • http://twitter.com/melissa_ful/status/18541602508 Melissa Sutherland

    RT @thebrandbuilder: Outstanding. @membershipjedi: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @jaybaer

  • http://twitter.com/melissa_ful/status/18541602508 Melissa Sutherland

    RT @thebrandbuilder: Outstanding. @membershipjedi: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @jaybaer

  • http://twitter.com/delwilliams/status/18541708509 Delores Williams

    RT @jaybaer: from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/ideasandbox/status/18541717468 Paul Williams

    RT @thebrandbuilder: Outstanding. RT @jaybaer: from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/shannonpaul/status/18541728890 Shannon Paul

    RT @jaybaer: Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/ambercadabra/status/18541810077 Amber Naslund

    RT @jaybaer Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/foodsho/status/18541876679 Mark Moreno

    RT @jaybaer: Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/vlanda/status/18542092952 Victor Landa

    RT @davidakermanis: This is true: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUPmvP

  • http://twitter.com/vlanda/status/18542092952 Victor Landa

    RT @davidakermanis: This is true: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUPmvP

  • http://twitter.com/pushingsocial/status/18542095632 Stanford Smith

    RT @jaybaer: Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/gabosama/status/18542137904 Gabriel Sama

    I agree RT @vlanda RT @davidakermanis: This is true: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUPmvP

  • http://twitter.com/gabosama/status/18542137904 Gabriel Sama

    I agree RT @vlanda RT @davidakermanis: This is true: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cUPmvP

  • http://twitter.com/sadiemharris/status/18542152505 Sadie Harris

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://twitter.com/sadiemharris/status/18542152505 Sadie Harris

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://twitter.com/rockinrobync/status/18542175478 Robyn Cobb

    There's nowhere to hide from social media http://bit.ly/c3RpjV

  • http://twitter.com/rockinrobync/status/18542175478 Robyn Cobb

    There's nowhere to hide from social media http://bit.ly/c3RpjV

  • http://twitter.com/commammo/status/18542290549 Sean Williams

    RT @jaybaer: Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/commammo/status/18542290549 Sean Williams

    RT @jaybaer: Great new guest post from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/speakology/status/18542383201 Tamsen Browne Reed

    RT @CommAMMO: RT @jaybaer: Gr8 guest post frm @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/speakology/status/18542383201 Tamsen Browne Reed

    RT @CommAMMO: RT @jaybaer: Gr8 guest post frm @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/motorhound/status/18542698457 roger williams

    RT @thebrandbuilder: Outstanding. RT @jaybaer: from @membershipjedi – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jordanbenshea/status/18542966754 Jordan benShea

    Social Media is the Servant of Strategy, Not the Master http://ht.ly/2bwIF #socialmedia

  • http://twitter.com/thedigitalchick/status/18542980960 Michelle Johnson

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/derekeb/status/18543251666 Derek

    RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (amen.)

  • http://twitter.com/derekeb/status/18543251666 Derek

    RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (amen.)

  • http://twitter.com/derekeb/status/18543251666 Derek

    RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (amen.)

  • http://twitter.com/derekeb/status/18543251666 Derek

    RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (amen.)

  • http://twitter.com/derekeb/status/18543251666 Derek

    RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (amen.)

  • http://twitter.com/derekeb/status/18543251666 Derek

    RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 (amen.)

  • http://twitter.com/wbreaux/status/18543277602 wbreaux

    "Social Media is the Servant of Strategy, Not the Master" via @jaybaer by Mike Cassidy http://bit.ly/a71jma

  • http://twitter.com/wbreaux/status/18543277602 wbreaux

    "Social Media is the Servant of Strategy, Not the Master" via @jaybaer by Mike Cassidy http://bit.ly/a71jma

  • http://twitter.com/wbreaux/status/18543277602 wbreaux

    "Social Media is the Servant of Strategy, Not the Master" via @jaybaer by Mike Cassidy http://bit.ly/a71jma

  • http://twitter.com/wbreaux/status/18543277602 wbreaux

    "Social Media is the Servant of Strategy, Not the Master" via @jaybaer by Mike Cassidy http://bit.ly/a71jma

  • http://twitter.com/wbreaux/status/18543277602 wbreaux

    "Social Media is the Servant of Strategy, Not the Master" via @jaybaer by Mike Cassidy http://bit.ly/a71jma

  • http://twitter.com/martinkloos/status/18543613836 Martin Kloos

    Hear! Hear! "Embracing social media should not mean organizational change, it should change the organization" http://bit.ly/bmYwqC

  • http://twitter.com/RBlount Robert Blount

    Ian, I agree with your points. Program integration is key – social or not.

  • http://twitter.com/RBlount Robert Blount

    Ian, I agree with your points. Program integration is key – social or not.

  • http://twitter.com/doughay/status/18544303985 Doug Hay

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/dronlund/status/18545644058 Don Ronlund

    Because the dog wags the tail-not the reverse *Social Media is the Servant of Strategy, Not the Master* http://bit.ly/bGfi58 RT @jaybaer:

  • http://twitter.com/gbentley/status/18546742225 gbentley

    He took the thoughts right out of my brain. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/stickystimuli/status/18547763028 Yael

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/netsourceinc/status/18547863282 NetSource Inc.

     There's nowhere to hide from social media: http://ow.ly/2bspG

  • http://twitter.com/iamjeffcohen/status/18547900189 Jeff Jeffrey Cohen

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/cQjd48

  • http://twitter.com/annecraft06/status/18547933750 Anne Craft

    Amen! Set metrics for current goals. RT @bullseyevideo: Social Media is the Servant of Strategy, Not the Master http://dld.bz/mxCt

  • http://twitter.com/vaughanlazar/status/18548623008 Vaughan Lazar

    RT @iamJeffCohen: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cQjd48

  • http://twitter.com/javier_haro/status/18548921375 Javier Haro

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/nicoleverkade/status/18549541454 Nicole Verkade

    RT @martinkloos: Hear! Hear! "Embracing social media should not mean organizational change, it should change the organization" http://bit.ly/bmYwqC

  • http://twitter.com/geoffsmith_pi/status/18549737990 Geoffrey Smith

    RT @martinkloos: Hear! Hear! "Embracing social media should not mean organizational change, it should change the organization" http://bit.ly/bmYwqC

  • http://twitter.com/kaywhitaker/status/18549772937 Kay Whitaker

    RT @thebrandbuilder Outstanding. RT @jaybaer: from @membershipjedi – SM is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jennieloveslife/status/18550062591 Jennie Olsson

    RT @bullseyevideo: Social Media is the Servant of Strategy, Not the Master http://dld.bz/mxCt

  • http://twitter.com/larrytolpin/status/18550750196 LarryTolpin

    Social Media is the Servant of Strategy, Not the Master – via @jaybaer – http://bit.ly/bGfi58

  • http://twitter.com/katalink/status/18551224010 David Taboada

    Social Media is the Servant of Strategy, Not the Master http://j.mp/bvxiU8

  • http://twitter.com/hcmsanmarcos/status/18551274041 Higher Calling Media

    RT @Katalink Social Media is the Servant of Strategy, Not the Master http://j.mp/bvxiU8 http://bit.ly/ciR6i1

  • http://twitter.com/hcmsanmarcos/status/18551274041 Higher Calling Media

    RT @Katalink Social Media is the Servant of Strategy, Not the Master http://j.mp/bvxiU8 http://bit.ly/ciR6i1

  • http://twitter.com/hcmsanmarcos/status/18551274041 Higher Calling Media

    RT @Katalink Social Media is the Servant of Strategy, Not the Master http://j.mp/bvxiU8 http://bit.ly/ciR6i1

  • http://twitter.com/hcmsanmarcos/status/18551274041 Higher Calling Media

    RT @Katalink Social Media is the Servant of Strategy, Not the Master http://j.mp/bvxiU8 http://bit.ly/ciR6i1

  • http://twitter.com/ambercleveland/status/18551405422 Amber Cleveland

    RT @KayWhitaker from @membershipjedi – SM is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @thebrandbuilder & @jaybaer

  • http://twitter.com/ambercleveland/status/18551405422 Amber Cleveland

    RT @KayWhitaker from @membershipjedi – SM is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @thebrandbuilder & @jaybaer

  • http://twitter.com/ambercleveland/status/18551405422 Amber Cleveland

    RT @KayWhitaker from @membershipjedi – SM is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @thebrandbuilder & @jaybaer

  • http://twitter.com/stephanhov/status/18551727817 Stephan Hovnanian

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/stephanhov/status/18551727817 Stephan Hovnanian

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/heledd_straker/status/18551922302 Heledd Straker

    RT @derekeb RT @thebrandbuilder: Outstanding. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/catch_fish/status/18552504921 catch_fish

    http://tinyurl.com/27tdmdc
    Social Media is the Servant of Strategy Not the Master | Social Media Staffing and Operations | Social Media Con

  • http://twitter.com/sgeiger27/status/18552559699 Sarah Geiger

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/dranrabmada/status/18553016002 Adam S Barnard

    "You are your google search results…"
    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/cclayatnetspeed/status/18553397797 Cynthia Clay

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/kenherron/status/18555730147 Ken Herron

    "Companies can't opt out of social media. Embrace it, or bury your head in the sand" – http://j.mp/c1OFl0 /@membershipjedi.

  • http://twitter.com/kenherron/status/18555730147 Ken Herron

    "Companies can't opt out of social media. Embrace it, or bury your head in the sand" – http://j.mp/c1OFl0 /@membershipjedi.

  • http://twitter.com/kenherron/status/18555730147 Ken Herron

    "Companies can't opt out of social media. Embrace it, or bury your head in the sand" – http://j.mp/c1OFl0 /@membershipjedi.

  • http://twitter.com/kenherron/status/18555730147 Ken Herron

    "Companies can't opt out of social media. Embrace it, or bury your head in the sand" – http://j.mp/c1OFl0 /@membershipjedi.

  • http://twitter.com/tweetandrea/status/18555919531 Andrea Marie

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/tweetandrea/status/18555919531 Andrea Marie

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/tweetandrea/status/18555919531 Andrea Marie

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/tweetandrea/status/18555919531 Andrea Marie

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://membershipjedi.com membershipjedi

    Thanks Ian and you're so correct — I love the idea of “conversation”, organizations must appreciate the value of engaging dialogue. Priceless.

  • http://membershipjedi.com membershipjedi

    Yes Yael and thank you! Realistic expectations are a must. My issue with direct mail remains that a 2% return is considered successful. 98% of folks ignoring me is successful? Like you, my favorite position is to engage those we currently serve — deeper relationships can pay huge dividends for an organizations. Thanks again.

  • http://membershipjedi.com membershipjedi

    Thanks Sean. The idea of connecting relevant dots for stakeholders is brilliant, cannot thank you enough for bringing it to the table.

  • http://membershipjedi.com membershipjedi

    Martin, thanks for the nudge. I appreciate the “egotracker” description. It takes work to earn the virtual “handshake” and work to define and measure it. Interpreting the opportunity for the non-tech savvy is a challenge for many.

  • http://membershipjedi.com membershipjedi

    Martin, thanks for the nudge. I appreciate the “egotracker” description. It takes work to earn the virtual “handshake” and work to define and measure it. Interpreting the opportunity for the non-tech savvy is a challenge for many.

  • http://membershipjedi.com membershipjedi

    Olivier. Wow, this means a great deal to me – thank you.

  • http://twitter.com/pattyg23/status/18557928988 Patty Gibson

    Social Media is the Servant of Strategy, Not the Master. Great post via @jaybaer http://ow.ly/2bD5E

  • http://membershipjedi.com membershipjedi

    Thanks for taking the time to comment Mark. I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Non-profits with limited resources must be cautious in choosing their pathway — likely more advantageous to initially work to engage existing shareholders which can set realistic parameters and limit the noise. Thanks again.

  • http://membershipjedi.com membershipjedi

    Thanks Joey. As our gracious host Jay Baer likes to say, “fight social media fire with social media water”. And as you noted, if you're not in the neighborhood, you may never know your house is on fire until it is too late.

  • http://twitter.com/katie_north/status/18560795812 Katie North

    Great article RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/socialmktg_am/status/18561110748 Ann Marie Bland

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 RT @jaybaer:

  • http://twitter.com/renee3/status/18563407620 Renée Warren

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/ivettemeans/status/18563450836 Ivette Means

    RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/sarahcandice/status/18563586851 Sarah Candice

    Well put RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/feartheweekend/status/18563786597 christopher hopkins

    RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/robtaub/status/18564252077 Rob Taub

    RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/robtaub/status/18564252077 Rob Taub

    RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/robtaub/status/18564252077 Rob Taub

    RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/justinedmead/status/18564962700 Justin Edmead

    RT @Renee3: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/wirelesslife/status/18565331302 Anthony Bartolo

    Companies can't opt out of socialmedia. Conversations R happening about UR brand-why not capitalize on it? http://bit.ly/9fOjmV @ACTEConnect

  • http://twitter.com/clintongage/status/18566378027 ClintonGage

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/socialmedia247/status/18566436995 socialmedia247

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58: RT @jaybaer… http://bit.ly/apzyRE #socialmedia

  • http://twitter.com/membershipjedi/status/18567397237 Mike Cassidy

    Thank you Jay! RT @jaybaer: Great new guest post – Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/proussakis/status/18569793820 Pantelis Roussakis

    Social Media is the Servant of Strategy, Not the Master http://ht.ly/2bEgT

  • http://twitter.com/rickmans/status/18569965381 Rick Mans

    Social Media is the Servant of Strategy, Not the Master http://dlvr.it/2dw8w

  • http://twitter.com/webtique/status/18574923762 Jennifer Turner

    There's nowhere to hide from social media Social Media Consulting – Convince & Convert http://shar.es/mBOVF

  • http://twitter.com/chicken_scratch/status/18579673059 Christine Wood

    A great article on why organizations can't hide from social media. Well, they can, but at their own peril -> http://ow.ly/2bIdv

  • http://twitter.com/srovella/status/18579724776 Sergio Rovella

    RT @chicken_scratch: A great article on why organizations can't hide from social media. Well, they can, but at their own peril -> http://ow.ly/2bIdv

  • http://twitter.com/mselissen/status/18598134526 Michael Selissen

    Thx for the RT @Brandswag: Social Media is the Servant of Strategy, Not the Master: http://bit.ly/b2uTNY

  • http://twitter.com/studioartistiko/status/18598543146 Artistiko

    RT @extrategy: social media is the servant of strategy, not the master http://is.gd/drBJw ( via @jaybaer ) #socialmediastrategy

  • http://twitter.com/cameronwykes/status/18599548286 Cameron Wykes

    RT @LarryTolpin Social Media is the Servant of Strategy, Not the Master – via @jaybaer – http://bit.ly/bGfi58

  • http://twitter.com/mikedmerrill/status/18600363453 Mike D. Merrill

    Social Media is the Servant of Strategy Not the Master http://bakn.me/bkHRgQ

  • http://twitter.com/andy_lawson/status/18600773520 Andy Lawson

    Thanks Mike. Good stuff. RT @mikedmerrill: Social Media is the Servant of Strategy Not the Master http://bakn.me/bkHRgQ

  • http://twitter.com/samjb/status/18604979467 Samra J Bufkins, APR

    RT @mikedmerrill: Social Media is the Servant of Strategy Not the Master http://bakn.me/bkHRgQ

  • http://twitter.com/acteconnect/status/18606607943 ACTE

    RT @WirelessLife: Companies can't opt out of socialmedia. Conversations R happening about UR brand-why not capitalize on it? http://bit.ly/9fOjmV @ACTEConnect

  • http://twitter.com/acteconnect/status/18606607943 ACTE

    RT @WirelessLife: Companies can't opt out of socialmedia. Conversations R happening about UR brand-why not capitalize on it? http://bit.ly/9fOjmV @ACTEConnect

  • http://twitter.com/acteconnect/status/18606607943 ACTE

    RT @WirelessLife: Companies can't opt out of socialmedia. Conversations R happening about UR brand-why not capitalize on it? http://bit.ly/9fOjmV @ACTEConnect

  • http://twitter.com/ldacademy/status/18607277130 Learning Academy

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/tribaltalk/status/18607289526 TribalCafe

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/mfgcom/status/18608060666 MFG.com

    Amen, brother! Preach it! RT @tribaltalk: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/bbudlong/status/18608205293 Bob Budlong

    RT @MFGcom: Amen, brother! Preach it! RT @tribaltalk: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/neale_evolution/status/18609172710 Neale Gilhooley

    RT @tribaltalk: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/neale_evolution/status/18609172710 Neale Gilhooley

    RT @tribaltalk: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/louisegault/status/18609290151 Louise Gault

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/louisegault/status/18609290151 Louise Gault

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/timhoward2010/status/18609385607 Ed B

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/timhoward2010/status/18609385607 Ed B

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/edbottomley/status/18609395440 ed bottomley

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/edbottomley/status/18609395440 ed bottomley

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS

  • http://twitter.com/kimsbock/status/18611214234 Kimberly

    RT @LDAcademy: Social Media is the Servant of Strategy, Not the Master http://bit.ly/aSj1mS #socialmedia

  • http://twitter.com/harmanjit/status/18614609419 Harmanjit Singh

    Reading: Social Media is the Servant of Strategy, Not the Master http://ow.ly/2bYGo

  • http://twitter.com/jeanmerrie6/status/18621749472 Jean Simmons

    If you can't beat 'em, join 'em [social media] http://ow.ly/2bOT4 #ireadSBoSM

  • http://twitter.com/smmadagency/status/18622346064 SMM Advertising ✔

    There's nowhere to hide from social media http://ow.ly/2bP47

  • http://twitter.com/bigfuel/status/18622346845 Avi Savar

    Social media should be a component of your strategy, not the dictator of it: http://ow.ly/2bQF3

  • http://twitter.com/jdkrsanac/status/18622347446 Jan Krsanac

    There's nowhere to hide from social media http://ow.ly/2bP3w

  • http://twitter.com/avisavar/status/18622530206 avisavar

    Social media should be a component of your strategy, not the dictator of it: http://ow.ly/2bQF3

  • http://twitter.com/uworat/status/18623367948 David Rathsack

    I concur! RT @SMMadagency: There's nowhere to hide from social media http://ow.ly/2bP47

  • http://twitter.com/bobnunn/status/18625608547 bob nunn

    Social Media is the Servant of Strategy, Not the Master. You are wise oh @membershipjedi! http://ow.ly/2bVVf

  • http://twitter.com/rongibori/status/18627326334 Ron Gibori

    Good Post by our friends RT @bigfuel: Social media should be a component of your strategy, not the dictator of it: http://ow.ly/2bQF3

  • http://twitter.com/rongibori/status/18627326334 Ron Gibori

    Good Post by our friends RT @bigfuel: Social media should be a component of your strategy, not the dictator of it: http://ow.ly/2bQF3

  • http://twitter.com/stevepuma/status/18627530122 Steve Puma

    RT @SMMadagency: There's nowhere to hide from social media http://ow.ly/2bP47

  • http://twitter.com/inceptresults/status/18627570406 Incept

    Social Media is the Servant of Strategy Not the Master – http://ht.ly/2bUpB

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/davidbrossmer/status/18629390911 davidbrossmer

    Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/kelleybriggs/status/18629477376 Kelley Briggs

    Social media exists and organizations are in it whether they choose to be or not. http://bit.ly/a71jma

  • http://twitter.com/litsaahern/status/18629609174 Litsa Ahern

    RT @DavidBrossmer: Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/litsaahern/status/18629609174 Litsa Ahern

    RT @DavidBrossmer: Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/litsaahern/status/18629609174 Litsa Ahern

    RT @DavidBrossmer: Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/litsaahern/status/18629609174 Litsa Ahern

    RT @DavidBrossmer: Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/litsaahern/status/18629609174 Litsa Ahern

    RT @DavidBrossmer: Companies engaged in conversation using Social Media have a strong awareness of the perceptions of their brand http://bit.ly/d1ItQd

  • http://twitter.com/tweetmaker/status/18629828499 Jim Alexander

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/cbtFcZ via @jaybaer

  • http://twitter.com/tweetmaker/status/18629828499 Jim Alexander

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/cbtFcZ via @jaybaer

  • http://twitter.com/tweetmaker/status/18629828499 Jim Alexander

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/cbtFcZ via @jaybaer

  • http://twitter.com/pamdyer/status/18630894815 Pam Dyer

    Companies can't opt out of social media http://ow.ly/2c7Eo Only question is whether they embrace it

  • http://twitter.com/pamdyer/status/18630894815 Pam Dyer

    Companies can't opt out of social media http://ow.ly/2c7Eo Only question is whether they embrace it

  • http://twitter.com/david_philippe/status/18631219117 David Philippe

    RT @pamdyer: Companies can't opt out of social media http://ow.ly/2c7Eo Only question is whether they embrace it

  • http://twitter.com/silverpoint/status/18632220835 Silverpoint

    Companies can't opt out of social media http://ow.ly/2c7Eo Only question is whether they embrace it /via @pamdyer

  • http://www.pushingsocial.com Stanford Smith

    “I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. “

    This is pretty insightful. It feels right to place an organizations culture at the center and craft the social brand to match. Excellent and very useful insights here!

  • http://www.pushingsocial.com Stanford Smith

    “I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. “

    This is pretty insightful. It feels right to place an organizations culture at the center and craft the social brand to match. Excellent and very useful insights here!

  • http://www.pushingsocial.com Stanford Smith

    “I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. “

    This is pretty insightful. It feels right to place an organizations culture at the center and craft the social brand to match. Excellent and very useful insights here!

  • http://twitter.com/virtualpartner/status/18636078556 Tiffany Odutoye

    Great post @jaybaer!! Social Media is the Servant of Strategy Not the Master http://ow.ly/2bwqV

  • http://twitter.com/wsbone/status/18640078079 Wendy Besley

    RT @headquarterinsu: Social Media is the Servant of Strategy, Not the Master http://bit.ly/cPpovc

  • http://twitter.com/pushingsocial/status/18641275805 Stanford Smith

    This is definitely worth a read: RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jackiea5/status/18675295618 Jackie Catalano

    RT @pamdyer: Companies can't opt out of social media http://ow.ly/2c7Eo Only question is whether they embrace it

  • http://twitter.com/jackiea5/status/18675295618 Jackie Catalano

    RT @pamdyer: Companies can't opt out of social media http://ow.ly/2c7Eo Only question is whether they embrace it

  • http://twitter.com/mindsprout/status/18692182440 Sarah Hartshorn

    Social Media is the Servant of Strategy, Not the Master http://ow.ly/2bE3G

  • http://twitter.com/mindsprout/status/18692182440 Sarah Hartshorn

    Social Media is the Servant of Strategy, Not the Master http://ow.ly/2bE3G

  • http://twitter.com/leshannepretty/status/18694664788 Leshanne Pretty

    Embracing social media should not mean organizational change, it should change the organization. http://bit.ly/dm0vTp

  • http://twitter.com/jalexicon11/status/18706308805 Jennifer_Aquent

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/gerardodada Gerardo Dada

    Excellent post. On one side, it is social media that must adapt to the organization: the ROI is not going to come from a ‘social media strategy’ but from the contributions made by social media tools to specific business objectives.

    On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric.

    The first step is to acknowledge that social media is inevitable, but more importantly, that it is the most powerful content an organization has. Organizations who learn to tap into this power will be the ones who find success (not the ones that adopt the latest social media shiny objects).

  • http://twitter.com/mindsprout/status/18722470726 Sarah Hartshorn

    There's nowhere to hide from social media http://ow.ly/2bEcU

  • http://twitter.com/mindsprout/status/18722470726 Sarah Hartshorn

    There's nowhere to hide from social media http://ow.ly/2bEcU

  • http://twitter.com/chientan/status/18725419558 Chien Tan

    Non-profits, take note! Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @JayBaer

  • http://twitter.com/chientan/status/18725419558 Chien Tan

    Non-profits, take note! Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 via @JayBaer

  • http://twitter.com/viaspire/status/18725495492 Viaspire

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/intersection1/status/18728913612 Mark Smiciklas

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/jayoatway/status/18743065765 Jay Oatway

    Social Media is the Servant of Strategy, Not the Master – http://bit.ly/d6U0i2

  • http://twitter.com/pratyushagarwal/status/18743096824 Pratyush Agarwal

    Join me at Linkedin Jay Oatway shared a link (http://bit.ly/d6U0i2): Jay Oatway

    Social Media is th… http://bit.ly/cVdEWs

  • http://twitter.com/hcmsanmarcos/status/18743111238 Higher Calling Media

    RT @JayOatway Social Media is the Servant of Strategy, Not the Master – http://bit.ly/d6U0i2 http://bit.ly/93qpBO

  • http://twitter.com/donnamct/status/18743262860 Donna McTaggart

    RT @JayOatway Social Media is the Servant of Strategy, Not the Master – http://bit.ly/d6U0i2

  • http://twitter.com/jordansmall/status/18746518484 Jordan Small

    Nice post. Social Media is the Servant of Strategy, Not the Master – http://bit.ly/d6U0i2 /via @JayOatway

  • http://twitter.com/issis/status/18747517276 Inge Seibel

    RT @JayOatway: Social Media is the Servant of Strategy, Not the Master – http://bit.ly/d6U0i2

  • http://twitter.com/socialworkplace/status/18752731064 The Social Workplace

    Social Media is the Servant of Strategy Not the Master http://ow.ly/1qIl64

  • http://twitter.com/membershipjedi/status/18776333140 Mike Cassidy

    great geekend read RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/baaci_inc/status/18779642169 Lafate Smith

    RT @SadieMHarris: Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv: SadieMHarris: Soci… http://bit.ly/cQKe0y

  • http://twitter.com/newsjocky/status/18779684053 Ed Boeckmann

    RT @BAACI_Inc: RT @SadieMHarris: Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv: SadieMHarris: Soci… http://bit.ly/cQKe0y

  • http://twitter.com/nimbusworks/status/18790379564 nimbus works

    Social Media is the Servant of Strategy, Not the Master http://ow.ly/2cUma

  • http://twitter.com/ladymissmba/status/18830477620 Mary B Adams

    Mike Cassidy writes that social media is the servant of strategy, not the master. Do you agree or disagree? http://ow.ly/2bLlo

  • http://twitter.com/mkcallconsult/status/18835520656 Melissa Kovacevic

    RT @ladymissmba: Mike Cassidy writes that social media is the servant of strategy, not the master. Do you agree or disagree? http://ow.ly/2bLlo

  • http://twitter.com/pcmguy/status/18880873278 Larry Bruce

    Amen jb! RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/kfinnegan/status/18880962444 Keith Finnegan

    RT @jaybaer Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT (Amen to that.)

  • http://twitter.com/ktindfw/status/18880967436 Kristi Thomas

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/famousbloggers/status/18881007053 Famous Bloggers

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/cswanger/status/18881125955 Colleen Swanger

    Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT (via @jaybaer)

  • http://twitter.com/ldecosse/status/18881200034 Laurent Decosse

    Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT via @jaybaer #sm #socialmedia

  • http://twitter.com/hotinmarketing/status/18881273877 Hot In Marketing

    Social Media is the Servant of Strategy Not the Master | Social Media Staffing and Operations | Social Media Cons.. http://shrten.com/3h0x

  • http://twitter.com/melwood/status/18881316884 Mel Wood

    RT @jaybaer: Social Media the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/boon_yap/status/18881951596 Boon Yap

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/esills/status/18882289827 E Sills

    What's with the whip? Creepy, esp w/language. RT @jaybaer Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/devseo/status/18882793223 Alex Hall

    This is good: Social Media is the Servant of Strategy, Not the Master – http://su.pr/1vkAKo

  • http://twitter.com/brianrieger/status/18886440300 Brian Rieger

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/grahamlang/status/18889725390 graham lang

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv RT@MmeSocialMedia

  • http://twitter.com/oz140/status/18889909148 Oz 140

    RT @grahamlang: Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv RT@MmeSocialMedia

  • http://twitter.com/jaythedesignguy/status/18890270156 Jay O’Brien

    Social Media is the Servant of Strategy, Not the Master: http://bit.ly/aDpwz5

  • http://twitter.com/sandsss/status/18901099381 Satu Rajamaki

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/awa1WD via @jaybaer

  • http://twitter.com/watconsult/status/18901333427 WATConsult

    Social Media is the Servant of Strategy, Not the Master http://ow.ly/2ddLu

  • http://twitter.com/socialtrakr/status/18901333337 Socialtrakr.com

    Social Media is the Servant of Strategy, Not the Master http://ow.ly/2ddL8

  • http://twitter.com/virtual_storage/status/18902629487 Virtual Storage

    RT @InternetCoachFR: Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://www.seospidy.com SEO India

    Thanks for brief Excellent post

  • http://twitter.com/zlinemedia/status/18903961225 zline media group

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/keewood/status/18903961725 Kevin Wood

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/jasondigital/status/18905006293 Jason_Barrett

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/prycie/status/18905130914 Catherine Pryce

    RT @JasonDigital: RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/fredzimny/status/18905963832 fredzimny

    RT @socialmedianew: http://bit.ly/twit9 RT @MmeSocialMedia: Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://twitter.com/almquist/status/18912129720 Nathan Almquist

    Social Media is the Servant of Strategy Not the Master http://ht.ly/2dbFu

  • http://twitter.com/gfargejurado/status/18916931587 Guisela Farge

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58. A great post! from @membershipjedi

  • http://twitter.com/gchrisanthony/status/18929042426 Chris Anthony

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/kbystrom/status/18933382466 Karen Bystrom

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/tamaragielen/status/18936810387 Tamara Gielen

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/becbury/status/18937290380 Bec

    RT @tamaragielen RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/robynmcintyre/status/18941742307 RobynMcIntyre

    RT @SadieMHarris: Social Media is the Servant of Strategy, Not the Master http://bit.ly/duY4vv

  • http://twitter.com/elenascott/status/18957016013 Elena Scott

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/discoverlight/status/18957130683 Walter Engelberg

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • TimOtis

    Mike,
    Thanks for giving me a more tangible perspective on social media ROI. Because humans don't scale, how are we to put a cap or number to their behaviors online? I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post!

    @timotis

  • http://twitter.com/danavan/status/19022995645 Dana VanDen Heuvel

    Social Media is the Servant of Strategy, Not the Master http://dlvr.it/2r4Gv

  • http://twitter.com/articulategeek/status/19028852008 Janiré Hopkins

    Preach! RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT

  • http://twitter.com/rssirteubal/status/19034911668 Ignacio

    Social Media is the Servant of Strategy Not the Master | Social Media Staffing and Operations | Social Media Consu… http://bit.ly/dBZEXz

  • http://twitter.com/wittlake/status/19051361914 Eric Wittlake

    Well said @membershipjedi – Take the plan, vision and mission and make them your SM metrics. http://bit.ly/aIa8T7

  • http://twitter.com/pattersonbach/status/19072587727 Patterson Bach

    “#Social #Media exists, and #organizations are in it whether they choose to be or not.” http://om.ly/odIT

  • http://twitter.com/sweta_s_patel/status/19232554664 Sweta Patel

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 #socialmedia #sm #sm

  • http://twitter.com/espotlight/status/19257258249 Marketing

    Social Media is the Servant of Strategy, Not the Master – http://is.gd/dC9hB

  • http://twitter.com/berti_sullivan/status/19257866753 Pattie Sullivan

    RT @ESpotlight: Social Media is the Servant of Strategy, Not the Master – http://is.gd/dC9hB An important point some seem to forget. #ERWWPR

  • http://twitter.com/katiemcsorley/status/19279543010 katie mcsorley

    RT @berti_sullivan: RT @ESpotlight: Social Media is the Servant of Strategy, Not the Master – http://is.gd/dC9hB An important point some …

  • http://twitter.com/mediajoney/status/19324137926 Alwyn Augustine

    Embracing social media should not mean organizational change, it should change the organization. http://bit.ly/cQctoN

  • http://twitter.com/sarahjoaustin/status/19598779387 Sarah Jo Austin

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT #sgfmktg

  • http://twitter.com/lorirtaylor/status/19626401628 Lori Taylor

    RT @sarahjoaustin: RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://om.ly/odIT #sgfmktg

  • http://twitter.com/adbridge_/status/19627861938 Adbridge

    Social Media is the Servant of Strategy Not the Master http://ow.ly/2gZxa

  • http://twitter.com/francissmythe/status/20253571027 Francis Smythe

    RT @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/membershipjedi/status/20729192709 Mike Cassidy

    My guest blog debut, honored by the opportunity http://su.pr/2ZzoFK

  • http://twitter.com/paige_oneill/status/20731838100 Paige ONeill

    Great post. Congrats on the debut! RT @membershipjedi: My guest blog debut, honored by the opportunity http://su.pr/2ZzoFK

  • http://twitter.com/jgptec/status/20732090123 Jorge García

    RT @paige_oneill: Great post. Congrats on the debut! RT @membershipjedi: My guest blog debut, honored by the opportunity http://su.pr/2ZzoFK

  • http://twitter.com/rachelbrockway/status/20736713081 Rachel Brockway

    Nice job @membershipjedi via @jaybaer: Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58

  • http://twitter.com/netsolutionsweb/status/21505820368 NetSolutions Group

    Social Media is the Servant of Strategy, Not the Master – http://ow.ly/2oegd

  • http://twitter.com/netsolutionsweb/status/21505820368 NetSolutions Group

    Social Media is the Servant of Strategy, Not the Master – http://ow.ly/2oegd

  • http://twitter.com/rinforsideweb/status/22206737575 Rinforside web

    Social Media is the Servant of Strategy, Not the Master http://bit.ly/bGfi58 #socialmedia

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/