Twitter and TV: 4 Ways to Make It WorkSocial Media Strategy

Twitter and TV: 4 Ways to Make It Work

Twitter has been positioning itself in the mind of network execs as a platform that is complimentary to TV, and user numbers support their claims. However, the reason why more television shows aren’t getting involved is a lack of knowledge into the most effective strategies for audience building online. How can TV social teams take advantage of the benefit that comes from increased communication on Twitter? Here are four ways that work.