Explore the explosive growth of social media over the past 12 years and what have become the basic tenets of any social media strategy.
Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the powe of your company’s social media database.
Too many marketers miss crucial data when channeling traffic from social media. Learn how to harness the power of social media attribution.
Brands playing gotcha with customers is a losing social media strategy, says Jay Baer.
New findings from Edison Research and their Infinite Dial study prove Snapchat is the second-most powerful social platform in the US.
Start growing your Twitter audience and building your thought leadership with these three simple hacks.
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really?
Create new advocates and amplify your marketing efforts by making advocacy a simple part of your employees’ morning rituals.
Learn how social media engagement helps your SEO, and what your brand can do to build credibility with every post.
Forget “spray and pray.” It’s time to leverage your social media analytics to learn where and why your brand is generating buzz.
As the lifespan of a social post decreases by the day, brands must seek out novel ways to self-promote. Get inspired with these seven hacks.
Facebook Live’s video streams engage your audience in ways pre-recorded content can’t match. Here’s how to add it to your social strategy.