Head of Consulting Daniel Lemin shares his tips for confronting the rising influence of online ratings and reviews on business success.
Interactivity can improve your content’s results by up to 5x. SnapApp makes building interactive content easy with a marketer-friendly interface you can dive right into.
Stop treating social media as a one-way street for self-promotion, and start using your social platforms to build trust with your audience.
Community Manager Christin Kardos reveals the skills every great community manager needs, what too many brands get wrong about social, and what’s in store for the future of community management.
Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. Thanks to features like customizable dashboards, hour-by-hour trending data, […]
LinkedIn is an often overlooked tool for building your own personal brand. Here are six of LinkedIn’s best brand-building features.
In episode #2 of the brand new Talk Digital To Me series, Managing Editor Jess Ostroff breaks down how to build an audience for your content, how to hold yourself accountable to your editorial calendar, and her favorite content management tools.
Want a fuller understanding of your audience and the cultural spaces they inhabit? Dive into their hashtag communities.
For busy marketing teams, collaborating can be chaotic. Workfront controls all that chaos and enables teams to do their best creative work.
Social media has become customers’ go-to channel for voicing feedback and complaints. Here’s how your brand can meet them there.
Take a look at these four up-and-coming social media trends, and stay ahead of the ever-evolving features and best practices of social.
While some feel Instagram’s new logo design is a step in the wrong direction, the neuro-design at work suggests otherwise.
Social-driven sales and referrals are on the rise. Here’s what that means for the future of your ecommerce and social selling strategies.
The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site.
Sprout Social’s Suggested Replies create efficiency while maintaining authenticity and preserving your brand’s style and voice on Twitter.