Announcements, updates, disasters, they’re all being broken to the news by Twitter. So even when marketers say that Twitter may be “dead”, PR and media cannot ignore its power to reach the masses quickly.
Social media engagement demands a symbiotic relationship between brands and fans. Here are four tips for strengthening those relationships.
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.