Community Management, Social Media Strategy, Conferences and Events

13 Observations From South by Southwest (SXSW)

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.

Circus Mashimus SXSW 2010 on Flickr Photo Sharing 13 Observations From South by Southwest (SXSW)1. There is More Than One SXSW
As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). Several people I know who live in the developer or entrepreneur world frequently checked in on Gowalla at panels and parties that I had never heard of, and were completely off my radar. The feeling of community, and “we’re all in this together” is slipping away.

2. Bigger Isn’t Necessarily Better
If registration climbs again, SXSW organizers will have a real dilemma. This year, nearly every session had a line to get in, forcing attendees to arrive meaningfully early to find a seat. Thus, if the session was a disappointment (see below), it was impossible to jump into another session. Further, it was unlikely you’d be able to attend back-to-back sessions unless they were in the same room. Realistically, you can only catch a session in every other time slot, and that’s a problem. Even with more and more sessions being staged outside the convention center in adjacent hotels, SXSW cannot get much bigger without serious impact to the attendee experience.

3. The Conference Isn’t That Good
Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.” More so than any other event I attend, SXSW is conference roulette. Evan Williams’ (co-founder, Twitter) keynote was so disastrous that an anecdotally estimated 80% of those in the room left before conclusion. South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content.

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value.

4. The Periphery Exceeds the Core
The best parts of this year’s SXSW largely took place outside the framework of the actual conference. The best parties are always those that are purposely kept quiet, and this year was no exception, with David Armano and Dell’s Richard Binhammer reprising the daytime All Hat party for social media types.

But now, even the best content is beyond the official SXSW boundaries. The best sessions I saw this year were at Get Ready to Live, a one day “shadow conference” put on by BazaarVoice, BlueClover, and Chris Brogan. I suspect we’ll start seeing much more of this parallel programming to meet the needs of advanced practitioners.

5. Location, Location, Location
The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Check-ins were plentiful (as evidenced by the many thousands of people noting that they had been at the airport), and sessions describing how businesses can take advantage of local social were numerous. While the privacy issues continue to be a stumbling block for some, the ability of these services to enhance your experiences in real-time by showing you who’s nearby, and insider tips for each location is enticing. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. I’ll write about that soon.

6. Twitter is so 2008
The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. As I wrote about yesterday in “7 Reasons Not to Put All Your Eggs in the Twitter Basket” as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets. Thus, to avoid boring their followers with #sxsw tweet barrages, many people bypassed Twitter in favor of foursquare or Gowalla.

7. Scan Me? Not Yet
QR Codes @ SXSW SXSW.com  13 Observations From South by Southwest (SXSW)
I had high hopes for the emergence of QR codes (the newfangled bar codes that allow you to instantly access a Web site or rich media). At SXSW, each attendee had their unique QR code printed on their name badge. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen.

Whether it was the darkness of the bars, the dorkiness of pointing your camera at someone’s chest, or the limited shelf-life of following someone on an event-based social network, most folks at SXSW snapped a couple of codes, and then shrugged.

I maintain that QR codes will eventually be as huge in the U.S. as they are in Asia, just not yet. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

8. Social Data Firehosing
In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall. Several companies I visited are working in the field of social data collection and analysis, an area where we need to make much progress to fulfill the promise of universal social media adoption.

9. Social Integration
Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse. Good news for my clients at ExactTarget, who got a lot of SXSW tongues wagging with their pre-conference purchase of enterprise Twitter management company Co-Tweet (whose CEO Jesse Engle I was delighted to meet).

10. Social Specialization
There was much talk among the social media consultant set about the need for the industry to deconstruct social media. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?” It’s become a fuzzy catch all for everything from customer service, to customer experience, to customer relationship management, to content marketing, to word of mouth. This level of vagary is useless.

We need to start getting specific about social media services and capabilities, and talk about the components of social media, not “social media” as a whole.

11. It’s About Retention
I was heartened to see that with a few exceptions, most of the conversations, exhibiting companies, and sessions at SXSW positioned social media as a way to engage with current customers, rather than as a way to drive awareness or first-time sales. I hope that we continue down this path, and focus more on the social, and less on the “media”. There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter.

12. Star Power
As the number of social media “celebrities” increases via book publishing, widespread acknowledgement of skills, or personal delusion, the difference between the good people and the assholes becomes codified. People like Chris Brogan and Gary Vaynerchuk are name-brand consultants and speakers because they have great ideas and articulate them well. But more importantly, both of them (and many, many more), genuinely care about people. Chris is incredibly kind and approachable. And Gary put on a mind-blowing display of people passion at his keynote, standing at the front of a cavernous ballroom, shaking hands, hugging, and thanking all of the many hundreds of attendees.

Conversely, there were several moments of high school flashback-inducing douche baggery that are more common with the conference getting so big, that VIP sections and secret invites have become the norm. I’d say “you know who you are” but obviously, you don’t.

13. Experience Trumps Interruption
If nothing else, SXSW is an experiential feast. Everything about it is super-sized and intense, like Hulk Hogan + Red Bull. But despite its many shortcomings, I’ll be back. And it’s not because of the parties, or the sessions, or the corporate sponsors. It’s not about anything that’s on your calendar or in any way tied to the norm of interruption marketing.

What makes SXSW special is the accidents. The kismet. The little things that you’ve never seen, and won’t again. Off the top of my head: Chatting with Julien Smith about the pros/cons of book co-authorship; being handed free bacon by a kid (also, free bacon soap from Sweet Soaps); being a Karaoke backup dancer; talking hockey with Marcel Lebrun; watching dueling theramins (one on fire) at the incredible Man or Astro Man reunion concert; and Mike Corak eating Habanero chili with jalapeno topping, and Jason Falls footing the bill.

If you come to Austin expecting it to be laid out if front of you, for it all to make sense in an orderly, pain-free fashion you’ll leave disappointed. But, if you embrace the randomness and connect your own dots, you’ll learn a lot about the industry, the people in it, and maybe even yourself.

See you next year.

(photo by Nan Palmero)

Related
  • lindavandevrede

    Jay, thank you for summarizing your impressions of SXSW. I haven't attended the conference yet, and now that it has gotten so big, not sure I will even try. I'd love to be able to meet up with some of the social media names in person, but don't want to fight lines and big crowds just to get a seat in a session I'm interested in. Do you think a different venue is the answer, or has the conference just become too big, like the old Comdex shows?

  • lindavandevrede

    Jay, thank you for summarizing your impressions of SXSW. I haven't attended the conference yet, and now that it has gotten so big, not sure I will even try. I'd love to be able to meet up with some of the social media names in person, but don't want to fight lines and big crowds just to get a seat in a session I'm interested in. Do you think a different venue is the answer, or has the conference just become too big, like the old Comdex shows?

  • http://twitter.com/shane_petty Shane Petty

    Jay, this was my first year at sxsw. I couldn't agree with you more on almost every point you make, except for #8 with the trade show exhibition. I went around the trade show on 3 different occassions, stopped at several booths, and it was simply on par with the trade show monkeys. Most of them looked like I was bothering them, not one scanned my badge for contact info and only one asked for a business card and connected with me on LinkedIn (it was St. Edwards University for their MBA program). For the most part, I enjoyed the sessions and made some great connections. However, yesterday the sessions began their spiral downward after the Twitter keynote. I went to a session yesterday and then 2 today, “workshops” none the less, that were simply companies touting their wares. The title was generic enough to spend some time on and deliver quality content, but they didn't. What they delivered was something that I would expect at a “sponsored” free regional business event where they at least provide food and drinks. It was an absolutely awful way to end sxsw. I will be back next year, but I'd like to see sxsw get more creative with who they bring to speak and if nothing else, at least make the final day of the sxsw interactive conference memorable for the attendees. Overall, I'd give it 8 out of 10 for the experience, 6 out of 10 for the content, and 7 out of 10 for the connections factor.

  • http://twitter.com/shane_petty Shane Petty

    Jay, this was my first year at sxsw. I couldn't agree with you more on almost every point you make, except for #8 with the trade show exhibition. I went around the trade show on 3 different occassions, stopped at several booths, and it was simply on par with the trade show monkeys. Most of them looked like I was bothering them, not one scanned my badge for contact info and only one asked for a business card and connected with me on LinkedIn (it was St. Edwards University for their MBA program). For the most part, I enjoyed the sessions and made some great connections. However, yesterday the sessions began their spiral downward after the Twitter keynote. I went to a session yesterday and then 2 today, “workshops” none the less, that were simply companies touting their wares. The title was generic enough to spend some time on and deliver quality content, but they didn't. What they delivered was something that I would expect at a “sponsored” free regional business event where they at least provide food and drinks. It was an absolutely awful way to end sxsw. I will be back next year, but I'd like to see sxsw get more creative with who they bring to speak and if nothing else, at least make the final day of the sxsw interactive conference memorable for the attendees. Overall, I'd give it 8 out of 10 for the experience, 6 out of 10 for the content, and 7 out of 10 for the connections factor.

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  • http://scottgould.me/ Scott Gould

    Very good Jay. I wasn't there, but helps me as we run Like Minds to hear what's being said, and adjust our course and planning appropriately.

    Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. This must change. Events can't continue like this.

  • http://scottgould.me/ Scott Gould

    Very good Jay. I wasn't there, but helps me as we run Like Minds to hear what's being said, and adjust our course and planning appropriately.

    Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. This must change. Events can't continue like this.

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  • http://www.westmorelandflint.com/ Mike Malone

    Great post Jay! Thank you very much for breaking down SXSW for everyone who was unable to attend.

  • http://www.westmorelandflint.com/ Mike Malone

    Great post Jay! Thank you very much for breaking down SXSW for everyone who was unable to attend.

  • http://twitter.com/camary/status/10619453080 CAMary

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  • http://www.talmadgeboyd.com/ Talmadge Boyd

    Wow. Everyone I talked to said the same thing – they got almost nothing out of the panels. That's cool. If the panel's bad. It's bad.

    But do you think, maybe, it had something to do with the fact they were watching their Tweetdeck more than the panel?

  • http://www.talmadgeboyd.com/ Talmadge Boyd

    Wow. Everyone I talked to said the same thing – they got almost nothing out of the panels. That's cool. If the panel's bad. It's bad.

    But do you think, maybe, it had something to do with the fact they were watching their Tweetdeck more than the panel?

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  • http://www.debbieweil.com Debbie Weil

    Jay, it was so great to bump into you at SXSW several times and have a chance to chat. Tx for this great recap.

  • http://www.debbieweil.com Debbie Weil

    Jay, it was so great to bump into you at SXSW several times and have a chance to chat. Tx for this great recap.

  • http://www.gerardbabitts.com/ Gerard Babitts

    Panels boring. Too many people. Cliquish private events. Sounds like exactly what happened on the music side of SXSW. The only saving grace with music is that people are there to first and foremost see music — either as credentialed attendees at night or at the hundreds of day parties open to the general public. Without music, no one would come.

    Take away the content (music for regular SXSW and panels/workshops for SXSWi) and I'm not sure what you're really left with except an overwhelming mixer with a sprinkle of serendipitous possibilities. The shark has been jumped.

  • http://www.gerardbabitts.com/ Gerard Babitts

    Panels boring. Too many people. Cliquish private events. Sounds like exactly what happened on the music side of SXSW. The only saving grace with music is that people are there to first and foremost see music — either as credentialed attendees at night or at the hundreds of day parties open to the general public. Without music, no one would come.

    Take away the content (music for regular SXSW and panels/workshops for SXSWi) and I'm not sure what you're really left with except an overwhelming mixer with a sprinkle of serendipitous possibilities. The shark has been jumped.

  • http://www.membershipjedi.com membershipjedi

    Jay, thanks so much for the insight. For those of us left home dumpster diving through the social networks for tidbits, ideas, and the “next great thing”, this was a real treat to read. Not to dampen next year's event by adding to the registration rolls, but I hope to attend.

  • http://www.membershipjedi.com membershipjedi

    Jay, thanks so much for the insight. For those of us left home dumpster diving through the social networks for tidbits, ideas, and the “next great thing”, this was a real treat to read. Not to dampen next year's event by adding to the registration rolls, but I hope to attend.

  • http://www.membershipjedi.com membershipjedi

    Jay, thanks so much for the insight. For those of us left home dumpster diving through the social networks for tidbits, ideas, and the “next great thing”, this was a real treat to read. Not to dampen next year's event by adding to the registration rolls, but I hope to attend.

  • http://www.meryl.net/section/blog/ Meryl K Evans

    I'm glad I went in 2002 and 2003 before it got so big. Just about every session I attended was superb. I think part of the problem is the “popularity contest” in having people vote on sessions. It's all in the marketing and some folks just don't want to do that. Happy I didn't go this year… and I came close. I know that a bigger conference means better chances of seeing the people you want to see… but with lines and so many parties happening… you can't be sure you can get in or see them.

  • http://www.meryl.net/section/blog/ Meryl K Evans

    I'm glad I went in 2002 and 2003 before it got so big. Just about every session I attended was superb. I think part of the problem is the “popularity contest” in having people vote on sessions. It's all in the marketing and some folks just don't want to do that. Happy I didn't go this year… and I came close. I know that a bigger conference means better chances of seeing the people you want to see… but with lines and so many parties happening… you can't be sure you can get in or see them.

  • http://twitter.com/bpollard/status/10621736937 Brett Pollard

    @jaybear from Convince and Covert lists 13 observations from South by Southwest (SXSW) http://ow.ly/1ncGw

  • http://twitter.com/mikecorak/status/10622681283 MikeCorak

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd – thanks for the shout!

  • svbmark

    Great recap. Thanks for giving me a true flavor of the experience, and perspective of how things are changing.
    @svbmark

  • svbmark

    Great recap. Thanks for giving me a true flavor of the experience, and perspective of how things are changing.
    @svbmark

  • http://twitter.com/peterlang/status/10622861841 Peter Lang

    13 Observations From South by Southwest (SXSW) http://om.ly/hCDb

  • http://twitter.com/randylewiskemp/status/10623156480 Randy Kemp

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  • http://twitter.com/weintraub/status/10623255691 Weintraub Adv

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  • http://themaria.me/ themaria

    Hi Jay, I echo the sentiment that you express here. I was very disappointed by the sessions as well, and the Ev Williams keynote was a monumental disaster (I blame the moderator more than Ev though). The logistics were horrible, and I actually thought they were kidding, when someone told me there were sessions in hotels outside of the conference hall. The content selection process is a giant popularity contest, and to your point, light on substance. This was the conference when I gave up on content, and focused on the people and experiences. That worked most of the time.

    Open events are a free-for-all circus, where it's fun to see your friends, but any kind of deeper networking is non-existent. I felt that the strong points from a networking perspective were the Allhat party, Powered party, Digitini women's luncheon, Brian Solis and GaryVee's WineLibrary.TV event, and the Techset blogger lounge. I think this turn of events is characteristic of any large event like this; it's simply a victim of its own success. Due to the unsustainable growth rate of the conference, it's impossible to have a quality event without proper crowd control, which necessitates these smaller events to pop up. At the end of the day, I hardly used my badge. May go badgeless next year.

    As far as embracing randomness, I mostly went with the flow and enjoyed the serendipity of meeting new friends and reconnecting with the old.

    Regarding QR codes, I think the concept is too new, and although early adopters like it, the conference has gotten so mainstream that early adopters got drowned out. Personally, I did not want to use it, because building a network within my.sxsw.com is useless to me. I'd rather bump or follow on Twitter, to expand my portable network.

    P.S. Great meeting you in person!

  • http://themaria.me/ themaria

    Hi Jay, I echo the sentiment that you express here. I was very disappointed by the sessions as well, and the Ev Williams keynote was a monumental disaster (I blame the moderator more than Ev though). The logistics were horrible, and I actually thought they were kidding, when someone told me there were sessions in hotels outside of the conference hall. The content selection process is a giant popularity contest, and to your point, light on substance. This was the conference when I gave up on content, and focused on the people and experiences. That worked most of the time.

    Open events are a free-for-all circus, where it's fun to see your friends, but any kind of deeper networking is non-existent. I felt that the strong points from a networking perspective were the Allhat party, Powered party, Digitini women's luncheon, Brian Solis and GaryVee's WineLibrary.TV event, and the Techset blogger lounge. I think this turn of events is characteristic of any large event like this; it's simply a victim of its own success. Due to the unsustainable growth rate of the conference, it's impossible to have a quality event without proper crowd control, which necessitates these smaller events to pop up. At the end of the day, I hardly used my badge. May go badgeless next year.

    As far as embracing randomness, I mostly went with the flow and enjoyed the serendipity of meeting new friends and reconnecting with the old.

    Regarding QR codes, I think the concept is too new, and although early adopters like it, the conference has gotten so mainstream that early adopters got drowned out. Personally, I did not want to use it, because building a network within my.sxsw.com is useless to me. I'd rather bump or follow on Twitter, to expand my portable network.

    P.S. Great meeting you in person!

  • http://twitter.com/jenhalloran/status/10623970042 Jennifer Halloran

    Salve for having missed #sxsw this year: #3.'The conference isn't that good.' @JayBaer's 13 Observations from SXSW. http://bit.ly/c28PWE

  • http://twitter.com/jenhalloran/status/10623970042 Jennifer Halloran

    Salve for having missed #sxsw this year: #3.'The conference isn't that good.' @JayBaer's 13 Observations from SXSW. http://bit.ly/c28PWE

  • http://twitter.com/mackcollier/status/10624351538 Mack Collier

    13 observations from SXSW by @jaybaer – http://bit.ly/aFVRLh

  • http://twitter.com/debmaue Deborah Maue

    I couldn't agree more. This was my first SXSWi, and I feel like I had to go through it once to really know how to do it. I went hoping to understand more about social media strategy (if there is such a thing, which is one of my concerns about the whole realm…much of still feels like technology in search of a business problem to solve.) The sessions that I found most inspiring – Gary Vaynerchuk, Dan Roam – weren't necessarily ones that gave me a lot of insight on social media strategy, but gave me ideas about how to be more effective in my job. Next year, I want to go to a pre-SXSW meet-up in Chicago, so that I know more people when I go. I think that will make it easier to network when I'm there. Otherwise, it's difficult to find the people who are trying to solve the same problems you are among the 15,000 attendees.

  • http://twitter.com/debmaue Deborah Maue

    I couldn't agree more. This was my first SXSWi, and I feel like I had to go through it once to really know how to do it. I went hoping to understand more about social media strategy (if there is such a thing, which is one of my concerns about the whole realm…much of still feels like technology in search of a business problem to solve.) The sessions that I found most inspiring – Gary Vaynerchuk, Dan Roam – weren't necessarily ones that gave me a lot of insight on social media strategy, but gave me ideas about how to be more effective in my job. Next year, I want to go to a pre-SXSW meet-up in Chicago, so that I know more people when I go. I think that will make it easier to network when I'm there. Otherwise, it's difficult to find the people who are trying to solve the same problems you are among the 15,000 attendees.

  • http://twitter.com/kopanomedia/status/10624420405 Kopano Media

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/kopanomedia/status/10624420405 Kopano Media

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/thebrandbuilder/status/10624475596 Olivier Blanchard

    An honest and valuable view of SxSW: RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/frankdickinson/status/10624478637 Frank Dickinson

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/transitionaltee/status/10624493315 Teresa Basich

    RT @jaybaer One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/gtaylor57/status/10624519597 Glenn Taylor

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/handshake20/status/10624542017 Anne Giles Clelland

    @rgeller Did you see this? Will be interested to hear your experience: http://bit.ly/atHSXd #sxsw

  • http://twitter.com/pollackprmktg/status/10624594299 PollackPRMktg

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/jmaultasch/status/10624646776 Jayme Maultasch

    I feel better about not going to #sxsw RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/ellenrossano/status/10624893147 Ellen Rossano

    Jay Baer sums up #sxsw -totally on point. RT @MackCollier: 13 observations from SXSW by @jaybaer – http://bit.ly/aFVRLh

  • http://twitter.com/ronlippitt/status/10624958229 Ron Lippitt

    Fantastic Jay! Great read… RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/mochipark/status/10625014168 Mochi Park

    13 Observations From South by Southwest: http://bit.ly/c4xuET #sxsw

  • http://twitter.com/shannonkharvey/status/10625069836 Shannon Harvey

    RT @thebrandbuilder: An honest and valuable view of SxSW: RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/dawndevirgilio/status/10625116043 Dawn DeVirgilio

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/antwizzel/status/10625127382 Antonia Harler

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/debbieweil/status/10625146909 Debbie Weil

    Must read: @jaybaer's great write-up of #SXSW: "Embrace the randomness and connect your own dots" http://bit.ly/c6MuKZ

  • http://twitter.com/mattalbert84/status/10625209949 Matthew Albert

    RT @gtaylor57: RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/davekerpen/status/10625372327 Dave Kerpen

    13 Observations From South by Southwest (#SXSWi) – http://bit.ly/atHSXd (via @jaybaer)

  • http://www.convinceandconvert.com jaybaer

    Thanks Deborah. I don't want to come off as the “it was better in the good old days” guy, but the size is doing the event no favors. I agree about Gary (who is one of my favorite people). He doesn't talk about social media much per se, but is a hell of a motivator.

  • http://www.convinceandconvert.com jaybaer

    Thanks Deborah. I don't want to come off as the “it was better in the good old days” guy, but the size is doing the event no favors. I agree about Gary (who is one of my favorite people). He doesn't talk about social media much per se, but is a hell of a motivator.

  • http://twitter.com/jkrohrs/status/10625762512 Jeffrey K. Rohrs

    Dead-on #sxswi observations. RT @jaybaer One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://www.convinceandconvert.com jaybaer

    Most importantly, it was terrific chatting with you. That's what makes all the shortcomings worth it.

    I'm bummed I missed the winelibrary.tv event, as I'm a huge fan.

    Funny you mention bump and Twitter re: QR codes. Lots of strategy on the flight home with Chuck Reynolds about how to take QR to a logical, useful place at conferences. It's SOOO close to being awesome.

  • http://www.convinceandconvert.com jaybaer

    Most importantly, it was terrific chatting with you. That's what makes all the shortcomings worth it.

    I'm bummed I missed the winelibrary.tv event, as I'm a huge fan.

    Funny you mention bump and Twitter re: QR codes. Lots of strategy on the flight home with Chuck Reynolds about how to take QR to a logical, useful place at conferences. It's SOOO close to being awesome.

  • http://www.convinceandconvert.com jaybaer

    You bet Mark. I'm glad you found it useful. Maybe we can drag you out there next time.

  • http://www.convinceandconvert.com jaybaer

    You bet Mark. I'm glad you found it useful. Maybe we can drag you out there next time.

  • http://twitter.com/candacemcc/status/10625916706 candacemcc

    Good stuff – would agree with many, but not all:13 Observations From South by Southwest (#SXSW) Convince & http://bit.ly/c28PWE

  • http://www.convinceandconvert.com jaybaer

    Meryl I agree about the panel selection process. The other problem is that a lot of people submit to speak at SXSW so they have that on their resume. It is a lot of people, and a big deal. I'll do probably 35-40 live speeches this year, and SXSW would likely be the second biggest conference. (i didn't speak at SXSW). So what happens is that people gear up to speak at SXSW, and encourage people to vote for them, etc. But, many of the speakers are not very experienced (nor the moderators). So, you often have very smart people, with decent content, that just don't speak very often, and thus don't do it well. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session. There is NEVER a crap session. Ever. Certainly, scale makes that impossible at SXSW, but they have to figure something out. You cannot have every single registrant agree that the programming was weak. No amount of free booze can fix that.

  • http://www.convinceandconvert.com jaybaer

    Meryl I agree about the panel selection process. The other problem is that a lot of people submit to speak at SXSW so they have that on their resume. It is a lot of people, and a big deal. I'll do probably 35-40 live speeches this year, and SXSW would likely be the second biggest conference. (i didn't speak at SXSW). So what happens is that people gear up to speak at SXSW, and encourage people to vote for them, etc. But, many of the speakers are not very experienced (nor the moderators). So, you often have very smart people, with decent content, that just don't speak very often, and thus don't do it well. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session. There is NEVER a crap session. Ever. Certainly, scale makes that impossible at SXSW, but they have to figure something out. You cannot have every single registrant agree that the programming was weak. No amount of free booze can fix that.

  • http://www.convinceandconvert.com jaybaer

    Meryl I agree about the panel selection process. The other problem is that a lot of people submit to speak at SXSW so they have that on their resume. It is a lot of people, and a big deal. I'll do probably 35-40 live speeches this year, and SXSW would likely be the second biggest conference. (i didn't speak at SXSW). So what happens is that people gear up to speak at SXSW, and encourage people to vote for them, etc. But, many of the speakers are not very experienced (nor the moderators). So, you often have very smart people, with decent content, that just don't speak very often, and thus don't do it well. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session. There is NEVER a crap session. Ever. Certainly, scale makes that impossible at SXSW, but they have to figure something out. You cannot have every single registrant agree that the programming was weak. No amount of free booze can fix that.

  • http://twitter.com/marketingveep/status/10626016939 Kelli Schmith

    13 Observations From South by Southwest (#SXSW) from @jaybaer (thanks Jay!) http://ow.ly/1nodG

  • http://twitter.com/mdoeff/status/10626031384 Mike Doeff

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/newmediarave/status/10626041485 New Media Rave

    13 interesting (and dead-on insights) from @JayBaer regarding the #SXSW social media conference: http://bit.ly/9ferUN

  • http://twitter.com/richmckinney/status/10626041649 New Media Marketing

    13 interesting (and dead-on insights) from @JayBaer regarding the #SXSW social media conference: http://bit.ly/9ferUN

  • http://www.convinceandconvert.com jaybaer

    Get on out there next year Mike. (book your hotel no later than October). I'll show you all the free bacon places.

  • http://www.convinceandconvert.com jaybaer

    Get on out there next year Mike. (book your hotel no later than October). I'll show you all the free bacon places.

  • http://www.convinceandconvert.com jaybaer

    Such a great point Gerard. Indeed, music has a huge advantage in that the panels were always the adjunct, not the star. I'm not willing to call shark jump yet, but I see a dorsal fin in the distance.

    • http://www.cheapshirtsoutletonline.com lacoste outlet online

      I couldn’t agree with you more on almost every point you make, except for #8 with the trade show exhibition.

  • http://www.convinceandconvert.com jaybaer

    Such a great point Gerard. Indeed, music has a huge advantage in that the panels were always the adjunct, not the star. I'm not willing to call shark jump yet, but I see a dorsal fin in the distance.

  • http://twitter.com/cookerlypr/status/10626125943 Cookerly PR

    RT @candacemcc: Good stuff – would agree with many, but not all:b13 Observations From #SXSW http://bit.ly/c28PWE (via @jaybaer) ^SW

  • http://twitter.com/owenthomas/status/10626141588 Owen Thomas

    Amusing: social media marketer @jaybaer is shocked, shocked that developers and entrepreneurs avoided his type at SXSW: http://bit.ly/a2tfJ7

  • http://www.convinceandconvert.com jaybaer

    Isn't it funny how you tend to bump into the people that you really like several times? Karma baby. An absolute pleasure spending some time together. Love working with you on Compendium (disclosure: client). (Debbie and me and Jason Falls are on their advisory board)

  • http://www.convinceandconvert.com jaybaer

    Isn't it funny how you tend to bump into the people that you really like several times? Karma baby. An absolute pleasure spending some time together. Love working with you on Compendium (disclosure: client). (Debbie and me and Jason Falls are on their advisory board)

  • http://twitter.com/maartensiffels/status/10626181007 maarten siffels

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw Voor Twitteraars zonder reisbudget….

  • http://www.convinceandconvert.com jaybaer

    LOL. I'm convinced that live tweeting hurts comprehension. Not convinced it hurts enjoyment. But as a speaker, when you look out in the audience, and nobody is looking at you, and you assume it's a good thing because they're tweeting your stuff, it's a new world order.

  • http://www.convinceandconvert.com jaybaer

    LOL. I'm convinced that live tweeting hurts comprehension. Not convinced it hurts enjoyment. But as a speaker, when you look out in the audience, and nobody is looking at you, and you assume it's a good thing because they're tweeting your stuff, it's a new world order.

  • http://twitter.com/ebrewer/status/10626276763 Emily B

    i agree, crowds were overwhelming, content spotty RT @mochipark: 13 Observations From South by Southwest: http://bit.ly/c4xuET #sxsw

  • http://twitter.com/stevezero12/status/10626298009 Steve Long

    RT @davekerpen: 13 Observations From South by Southwest (#SXSWi) – http://bit.ly/atHSXd (via @jaybaer)

  • http://www.convinceandconvert.com jaybaer

    Really glad you liked it Mike. I wrote it initially to organize my own thoughts on “what just happened” and given the circumstances of the affair, it's miraculous that I kept it coherent enough for people to take something away from it. #neverbeenthattiredwritingablogpostbefore

  • http://www.convinceandconvert.com jaybaer

    Really glad you liked it Mike. I wrote it initially to organize my own thoughts on “what just happened” and given the circumstances of the affair, it's miraculous that I kept it coherent enough for people to take something away from it. #neverbeenthattiredwritingablogpostbefore

  • http://twitter.com/merylkevans/status/10626323983 Meryl K. Evans

    Cough, cough… now I'm glad I didn't go. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," http://ow.ly/1nov9

  • http://www.convinceandconvert.com jaybaer

    I completely agree. And you and your guys need to be there.

  • http://www.convinceandconvert.com jaybaer

    I completely agree. And you and your guys need to be there.

  • http://www.convinceandconvert.com jaybaer

    Interesting thoughts Shane. Thanks for the great comment. I guess I put less emphasis (wrongfully I'm sure) on booth performance, and more on whether there was stuff I can use that I didn't already know about. Maybe it's because I spent a couple years working a booth for Waste Management, driving a remote-control robot made from recycled cans and bottles (true), I tend to give the booth crew a huge benefit of the doubt.

    Your paradigm of free regional event is dead-on. There was sadly a lot of that.

  • http://www.convinceandconvert.com jaybaer

    Interesting thoughts Shane. Thanks for the great comment. I guess I put less emphasis (wrongfully I'm sure) on booth performance, and more on whether there was stuff I can use that I didn't already know about. Maybe it's because I spent a couple years working a booth for Waste Management, driving a remote-control robot made from recycled cans and bottles (true), I tend to give the booth crew a huge benefit of the doubt.

    Your paradigm of free regional event is dead-on. There was sadly a lot of that.

  • http://www.convinceandconvert.com jaybaer

    I'm not sure. I can't see it ever moving out of Austin, and I don't know what that means. More days to spread it out?

  • http://www.convinceandconvert.com jaybaer

    I'm not sure. I can't see it ever moving out of Austin, and I don't know what that means. More days to spread it out?

  • http://twitter.com/socialmediafltr/status/10626463071 Social Media Filter

    RT @marketingveep 13 Observations From South by Southwest (#SXSW) from @jaybaer (thanks Jay!) http://ow.ly/1nodG

  • http://twitter.com/kevinspain/status/10626673652 Kevin Spain

    One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd /via @jaybaer

  • http://twitter.com/sameerpatel/status/10627184995 Sameer Patel

    13 Observations From South by Southwest (SXSW) http://ow.ly/1np9x by @jaybear

  • http://enrique-gutierrez.com nrek

    SXSWi is a 4 day tweetup. Sure there might be some formal talks somewhere, who cares. It's about rubbing elbows with people you want to be more like while annoying everyone who isn't in Texas with your dribble.

  • http://enrique-gutierrez.com nrek

    SXSWi is a 4 day tweetup. Sure there might be some formal talks somewhere, who cares. It's about rubbing elbows with people you want to be more like while annoying everyone who isn't in Texas with your dribble.

  • http://twitter.com/cstudabaker/status/10627223434 Chris Studabaker

    Agreed. RT @jkrohrs: Dead-on observations. RT @jaybaer One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/besocialonline/status/10627365820 Gert Jan Bos

    @Nathalief Is dit wat je zocht? 13 Observations From South by Southwest (#SXSWi) – http://bit.ly/atHSXd

  • http://www.debbieweil.com Debbie Weil

    I know for a fact that live tweeting hurts comprehension. I've live tweeted other conferences and realize later I can't remember a damn thing.

  • http://www.debbieweil.com Debbie Weil

    I know for a fact that live tweeting hurts comprehension. I've live tweeted other conferences and realize later I can't remember a damn thing.

  • http://www.debbieweil.com Debbie Weil

    I know for a fact that live tweeting hurts comprehension. I've live tweeted other conferences and realize later I can't remember a damn thing.

  • http://twitter.com/chrisbechtel/status/10627413984 Chris Bechtel

    RT @DavidFinch: Didn't go to SXSW? Great insight from @jaybaer – 13 Observations From South by Southwest (SXSW) http://bit.ly/cLbdR7

  • http://twitter.com/robdaws/status/10627554152 Rob Dawson

    SXSW Synopsis: a conference in flux, a medium in transition: RT @jaybaer: One Man, 13 Observations From #sxsw http://bit.ly/atHSXd

  • http://twitter.com/flashlight Peter Flaschner

    Hi Jay. I'm a 6-time SXSWi attendee, and to my own great surprise, v2010 was hands-down my best experience. Why? Three main reasons:

    – I've come to peace with my dislike for the panel format. When there are 6 people talking for 60 mins, it's damn hard to get to the meat of the matter. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater.

    – I didn't try to do too much. I was really selective about what to attend, and used those periods when I wasn't in a panel to meet people, build connections, have fun, and get a tan :)

    – I put a big emphasis on the social aspect of the event. I had a great time. I met amazing people. I deepened existing relationships. I made really good friends.

    This year's event was really about connecting some of the various dots that have been floating at the periphery of my awareness for some time. It was intellectually stimulating, incredibly inspiring, and an unholy amount of fun.

  • http://twitter.com/flashlight Peter Flaschner

    Hi Jay. I'm a 6-time SXSWi attendee, and to my own great surprise, v2010 was hands-down my best experience. Why? Three main reasons:

    – I've come to peace with my dislike for the panel format. When there are 6 people talking for 60 mins, it's damn hard to get to the meat of the matter. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater.

    – I didn't try to do too much. I was really selective about what to attend, and used those periods when I wasn't in a panel to meet people, build connections, have fun, and get a tan :)

    – I put a big emphasis on the social aspect of the event. I had a great time. I met amazing people. I deepened existing relationships. I made really good friends.

    This year's event was really about connecting some of the various dots that have been floating at the periphery of my awareness for some time. It was intellectually stimulating, incredibly inspiring, and an unholy amount of fun.

  • http://twitter.com/flashlight Peter Flaschner

    Hi Jay. I'm a 6-time SXSWi attendee, and to my own great surprise, v2010 was hands-down my best experience. Why? Three main reasons:

    – I've come to peace with my dislike for the panel format. When there are 6 people talking for 60 mins, it's damn hard to get to the meat of the matter. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater.

    – I didn't try to do too much. I was really selective about what to attend, and used those periods when I wasn't in a panel to meet people, build connections, have fun, and get a tan :)

    – I put a big emphasis on the social aspect of the event. I had a great time. I met amazing people. I deepened existing relationships. I made really good friends.

    This year's event was really about connecting some of the various dots that have been floating at the periphery of my awareness for some time. It was intellectually stimulating, incredibly inspiring, and an unholy amount of fun.

  • http://twitter.com/flashlight Peter Flaschner

    Hi Jay. I'm a 6-time SXSWi attendee, and to my own great surprise, v2010 was hands-down my best experience. Why? Three main reasons:

    – I've come to peace with my dislike for the panel format. When there are 6 people talking for 60 mins, it's damn hard to get to the meat of the matter. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater.

    – I didn't try to do too much. I was really selective about what to attend, and used those periods when I wasn't in a panel to meet people, build connections, have fun, and get a tan :)

    – I put a big emphasis on the social aspect of the event. I had a great time. I met amazing people. I deepened existing relationships. I made really good friends.

    This year's event was really about connecting some of the various dots that have been floating at the periphery of my awareness for some time. It was intellectually stimulating, incredibly inspiring, and an unholy amount of fun.

  • http://twitter.com/socialmediafltr/status/10627654390 Social Media Filter

    RT @SameerPatel 13 Observations From South by Southwest (SXSW) http://ow.ly/1np9x by @jaybear

  • http://twitter.com/jeffhurt/status/10627818829 Jeff Hurt

    13 Observations From South by Southwest (SXSW) by @jaybaer [Interesting observations for #eventprofs] http://ow.ly/1noQV

  • http://twitter.com/jeffhurt/status/10627818829 Jeff Hurt

    13 Observations From South by Southwest (SXSW) by @jaybaer [Interesting observations for #eventprofs] http://ow.ly/1noQV

  • http://twitter.com/svbmark/status/10627870787 svbmark

    Great perspective RT@kevinspain One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd /via @jaybaer

  • http://twitter.com/svbmark/status/10627870787 svbmark

    Great perspective RT@kevinspain One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd /via @jaybaer

  • http://twitter.com/mmaconsulting Mary Abrams

    Jay, Thank you for helping those of us unable to attend to feel we were a part of the event. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference. Your post was well written and worth not only sharing but saving. Thank you.

  • http://twitter.com/mmaconsulting Mary Abrams

    Jay, Thank you for helping those of us unable to attend to feel we were a part of the event. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference. Your post was well written and worth not only sharing but saving. Thank you.

  • http://twitter.com/bitstrategist Ryan McCormack

    Hi Jay,

    Thanks for the thought-provoking analysis. I wish I had been able to meet you! Maybe next year. :-)

    A few of my own experiences and thoughts:

    While I also heard many complaints about lackluster panels or presentations (and ditched the @ev keynote after 10 minutes), I was lucky for the most part. In particular, Clay Shirky, Jaron Lanier and Dan Ariely were three highlights beyond the ones you mentioned. Oddly enough, the panels I found most interesting were the ones outside the “social media” space, even though that content was my focus.

    The irony that struck me about the event was just how hard it was to forge meaningful connections at an event that is talking a lot about engagement. The problems of scale are real and unavoidable when it comes to human interactions, and the most impactful things for me happened in the small, unexpected moments and meetings. In that sense, one of my key takeaways came not from anything said, but from the way scale impacted my experience.

  • http://twitter.com/bitstrategist Ryan McCormack

    Hi Jay,

    Thanks for the thought-provoking analysis. I wish I had been able to meet you! Maybe next year. :-)

    A few of my own experiences and thoughts:

    While I also heard many complaints about lackluster panels or presentations (and ditched the @ev keynote after 10 minutes), I was lucky for the most part. In particular, Clay Shirky, Jaron Lanier and Dan Ariely were three highlights beyond the ones you mentioned. Oddly enough, the panels I found most interesting were the ones outside the “social media” space, even though that content was my focus.

    The irony that struck me about the event was just how hard it was to forge meaningful connections at an event that is talking a lot about engagement. The problems of scale are real and unavoidable when it comes to human interactions, and the most impactful things for me happened in the small, unexpected moments and meetings. In that sense, one of my key takeaways came not from anything said, but from the way scale impacted my experience.

  • http://twitter.com/bitstrategist Ryan McCormack

    Hi Jay,

    Thanks for the thought-provoking analysis. I wish I had been able to meet you! Maybe next year. :-)

    A few of my own experiences and thoughts:

    While I also heard many complaints about lackluster panels or presentations (and ditched the @ev keynote after 10 minutes), I was lucky for the most part. In particular, Clay Shirky, Jaron Lanier and Dan Ariely were three highlights beyond the ones you mentioned. Oddly enough, the panels I found most interesting were the ones outside the “social media” space, even though that content was my focus.

    The irony that struck me about the event was just how hard it was to forge meaningful connections at an event that is talking a lot about engagement. The problems of scale are real and unavoidable when it comes to human interactions, and the most impactful things for me happened in the small, unexpected moments and meetings. In that sense, one of my key takeaways came not from anything said, but from the way scale impacted my experience.

  • http://twitter.com/maggielmcg maggielmcg

    Ok, now I don't feel so bad that I didn't go! Actually, even when I was sort of thinking about going because I had a free plane ticket and a credit on Hotwire, I wasn't planning on attending the actual conference. I guess I already had a hunch it was going to be exactly as you described it.

  • http://twitter.com/maggielmcg maggielmcg

    Ok, now I don't feel so bad that I didn't go! Actually, even when I was sort of thinking about going because I had a free plane ticket and a credit on Hotwire, I wasn't planning on attending the actual conference. I guess I already had a hunch it was going to be exactly as you described it.

  • http://twitter.com/maggielmcg maggielmcg

    Ok, now I don't feel so bad that I didn't go! Actually, even when I was sort of thinking about going because I had a free plane ticket and a credit on Hotwire, I wasn't planning on attending the actual conference. I guess I already had a hunch it was going to be exactly as you described it.

  • http://twitter.com/jeffespo/status/10628285565 jeffespo

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/swoodruff Steve Woodruff

    Nice summary, and I'm not surprised by many of your observations after attending last year (many of those observations are why I didn't attend this year!) Thanks for such a helpful and thoughtful recap.

  • http://twitter.com/swoodruff Steve Woodruff

    Nice summary, and I'm not surprised by many of your observations after attending last year (many of those observations are why I didn't attend this year!) Thanks for such a helpful and thoughtful recap.

  • http://twitter.com/swoodruff Steve Woodruff

    Nice summary, and I'm not surprised by many of your observations after attending last year (many of those observations are why I didn't attend this year!) Thanks for such a helpful and thoughtful recap.

  • http://twitter.com/nlheinert/status/10628432198 Nathan Heinert

    Good stuff! RT @brett: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV (via @jaybaer @jeffhurt)

  • http://twitter.com/davidlevans/status/10628555171 David Evans

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/sneakymonkey/status/10628604971 Steven Goldman

    RT @debbieweil: @jaybaer's great write-up of #SXSW: "Embrace the randomness and connect your own dots" http://bit.ly/c6MuKZ

  • http://www.hallicious.com Hallicious

    Like many, this was my first SXSW and I think that I walked out on more sessions than I attended. That was somewhat disappointing until I realized that because “everybody” is there, there was a better chance of meeting and learning from people one on one than learning anything at a panel. I'm not yet convinced that's a bad thing…

    I really like the thought of small unofficial get togethers around the conference, as there seemed to be an ample amount of empty dive bars in the local area. The serendipitous idea of walking in on something extraordinarily useful is intriguing.

  • http://www.hallicious.com Hallicious

    Like many, this was my first SXSW and I think that I walked out on more sessions than I attended. That was somewhat disappointing until I realized that because “everybody” is there, there was a better chance of meeting and learning from people one on one than learning anything at a panel. I'm not yet convinced that's a bad thing…

    I really like the thought of small unofficial get togethers around the conference, as there seemed to be an ample amount of empty dive bars in the local area. The serendipitous idea of walking in on something extraordinarily useful is intriguing.

  • http://twitter.com/sheabeck/status/10628649150 Shea Beck

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer) > Very nice rundown, a few LOL's never hurt anyone!

  • http://twitter.com/effigyfarm/status/10628668531 effigyfarm

    RT @brett: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV (via @jaybaer @jeffhurt)

  • http://twitter.com/dwag29/status/10628751910 dwag

    Spot-on. See ya next year! RT @brett: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV (via @jaybaer @jeffhurt)

  • http://twitter.com/TLCHOME Teri Conrad

    I missed it so thanks for the recap! And LOVE that Jason Falls picked up the bill! :)

  • http://twitter.com/TLCHOME Teri Conrad

    I missed it so thanks for the recap! And LOVE that Jason Falls picked up the bill! :)

  • http://twitter.com/anindita/status/10629043565 anindita

    Couldnt have said it better. RT @brett: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV (via @jaybaer @jeffhurt @dwag29)

  • http://twitter.com/anindita/status/10629043565 anindita

    Couldnt have said it better. RT @brett: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV (via @jaybaer @jeffhurt @dwag29)

  • sue_anne

    Jay,
    Thanks for the great recap and your insights on SXSW. I wasn't able to attend this year, even though I would have liked to go.

    I wonder if the QR codes would have been more effective if they had tied in to a better platform? Maybe if they had partnered with LinkedIn, Twitter or Facebook so that if you scanned each other QR codes, you were automagically connected. I know that Facebook is fiddling around with QR codes (although since they've implemented them, I've been locked out of my account due to other issues).

  • sue_anne

    Jay,
    Thanks for the great recap and your insights on SXSW. I wasn't able to attend this year, even though I would have liked to go.

    I wonder if the QR codes would have been more effective if they had tied in to a better platform? Maybe if they had partnered with LinkedIn, Twitter or Facebook so that if you scanned each other QR codes, you were automagically connected. I know that Facebook is fiddling around with QR codes (although since they've implemented them, I've been locked out of my account due to other issues).

  • http://twitter.com/pepperspollywog/status/10629219157 Sarah Vallieu

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/blogcastfm/status/10629246744 Srinivas Rao

    13 observations from SXSW: http://bit.ly/coSdLe

  • http://twitter.com/skooloflife/status/10629246753 Srinivas Rao

    13 observations from SXSW: http://bit.ly/coSdLe

  • aimee515

    As someone who was not able to attend SXSW, I appreciate the honest recap! Thanks for sharing.

  • aimee515

    As someone who was not able to attend SXSW, I appreciate the honest recap! Thanks for sharing.

  • aimee515

    As someone who was not able to attend SXSW, I appreciate the honest recap! Thanks for sharing.

  • aimee515

    As someone who was not able to attend SXSW, I appreciate the honest recap! Thanks for sharing.

  • http://www.glorysgirl.com/ Ashley Messick

    Great wrap up – thanks for posting. This was my first SXSW experience and I heard many of the same complaints you posted, specifically about lackluster panels, crowds, and boring trade show booths. I have to be honest though – I had a great experience. Almost every session I went to was incredible. Of course, I'm in the nonprofit world so the majority of the sessions I attended were on the 3rd floor in the Greater Good arena. The information was good, the speakers were good, the networking was good. The Cause Lab around the issue of Hunger in America was inspiring. Even the one panel I attended where the room was packed and spilling into the hallway (ER 2.0), everyone was happy to squeeze new people in and the conversation kept flowing even after the session ended. The Beacon Lounge on the 3rd floor had great food, good music and speakers, and good opportunities to meet people.

    I will note that I was a bit disappointed with the lack of pre-prepared material of follow up materials for any of the sessions. Some of the sessions started off with basics that could have easily been made available beforehand so we could have dug in deeper. Also, some of the panelists spent more time talking about their specific organization or company and not enough talking about the general concept we were discussing as a whole. I get that you need to be able to talk about what you know and have examples, but the conversation would have been more engaging if the conversation centered on the concept as a whole.

    Also, one other “big theme” I felt in several sessions and in conversations I had was the idea of game dynamics and how that applies to things such as Foursquare and Gowalla but will become a more integral part of other apps that extend into our lives as well. Pretty neat theory to think about.

    Thanks again for the great wrap up! If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011.

  • http://www.glorysgirl.com/ Ashley Messick

    Great wrap up – thanks for posting. This was my first SXSW experience and I heard many of the same complaints you posted, specifically about lackluster panels, crowds, and boring trade show booths. I have to be honest though – I had a great experience. Almost every session I went to was incredible. Of course, I'm in the nonprofit world so the majority of the sessions I attended were on the 3rd floor in the Greater Good arena. The information was good, the speakers were good, the networking was good. The Cause Lab around the issue of Hunger in America was inspiring. Even the one panel I attended where the room was packed and spilling into the hallway (ER 2.0), everyone was happy to squeeze new people in and the conversation kept flowing even after the session ended. The Beacon Lounge on the 3rd floor had great food, good music and speakers, and good opportunities to meet people.

    I will note that I was a bit disappointed with the lack of pre-prepared material of follow up materials for any of the sessions. Some of the sessions started off with basics that could have easily been made available beforehand so we could have dug in deeper. Also, some of the panelists spent more time talking about their specific organization or company and not enough talking about the general concept we were discussing as a whole. I get that you need to be able to talk about what you know and have examples, but the conversation would have been more engaging if the conversation centered on the concept as a whole.

    Also, one other “big theme” I felt in several sessions and in conversations I had was the idea of game dynamics and how that applies to things such as Foursquare and Gowalla but will become a more integral part of other apps that extend into our lives as well. Pretty neat theory to think about.

    Thanks again for the great wrap up! If they do decide to restrict the size I guess that just means I'll have to get in early cause I definitely want to be there for SXSWi 2011.

  • http://twitter.com/juliaroy/status/10630136902 Julia Roy

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/greeblemonkey/status/10630207862 Aimee Giese

    This sums up *many* of my feelings about #SXSW this year: http://ow.ly/1noQV /via @brett @jaybaer @jeffhurt

  • http://twitter.com/greeblemonkey/status/10630283240 Aimee Giese

    This sums up *many* of my feelings about #SXSW this year: http://ow.ly/1noQV by @jaybaer /via @brett @jeffhurt

  • http://twitter.com/stweetsmart/status/10630341824 StweetSmart

    "13 Observations From South by Southwest (SXSW)" and related posts: Convince and Convert Blog: Social Media Strate… http://bit.ly/djoWmy

  • http://twitter.com/jgschmitz/status/10630403375 jgschmitz

    7 reasons not to put your eggs in the Twitter basket http://ow.ly/1noQV

  • http://twitter.com/andypiper/status/10630509518 Andy Piper

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV <– +1 on nos 10 & 11

  • http://twitter.com/andypiper/status/10630509518 Andy Piper

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV <– +1 on nos 10 & 11

  • http://twitter.com/marketear/status/10630513618 Christian Hermansen

    "Twitter is so 2008" http://ow.ly/1noQV #SXSW

  • http://twitter.com/marketear/status/10630513618 Christian Hermansen

    "Twitter is so 2008" http://ow.ly/1noQV #SXSW

  • http://twitter.com/superaardvark/status/10630527737 Patrick Dougherty

    QR codes (2D barcodes) at #SXSW http://bit.ly/bHjx0A

  • http://twitter.com/superaardvark/status/10630527737 Patrick Dougherty

    QR codes (2D barcodes) at #SXSW http://bit.ly/bHjx0A

  • http://twitter.com/jswartz652/status/10630541322 jswartz652

    RT @bzalasky: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/jswartz652/status/10630541322 jswartz652

    RT @bzalasky: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/contentnow/status/10630588987 contentnow

    RT @debmaue: I couldn't agree more. RT @jaybaer: 13 Observations (many of them true) from SXSWi. What do you think #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/davefleet/status/10630789696 davefleet

    Check out @jaybaer's SXSW recap post – good insights: http://bit.ly/aECOon

  • http://twitter.com/fave Fave 

    Your assessment of SXSW was spot on. I only stayed for a day and came to the same conclusions. Over the years, I've stood by and watched SXSW grow into the current behemoth that it is — while growth is cool, it's only as cool as the connection between people, which I didn't see much of this year.

    SXSW is like an indie band that has gone mainstream. It's not as intimate and inclusive as it once was. . .

  • http://twitter.com/fave Fave 

    Your assessment of SXSW was spot on. I only stayed for a day and came to the same conclusions. Over the years, I've stood by and watched SXSW grow into the current behemoth that it is — while growth is cool, it's only as cool as the connection between people, which I didn't see much of this year.

    SXSW is like an indie band that has gone mainstream. It's not as intimate and inclusive as it once was. . .

  • http://twitter.com/mnoreen/status/10630968224 Matt Noreen

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV – worth reading.

  • http://twitter.com/kaeti/status/10631077823 Kaeti

    RT @Greeblemonkey: This sums up *many* of my feelings about #SXSW this year: http://ow.ly/1noQV by @jaybaer /via @brett @jeffhurt

  • http://twitter.com/erin_bury/status/10631139323 Erin Bury

    RT @davefleet: Check out @jaybaer's SXSW recap post – good insights: http://bit.ly/aECOon

  • http://twitter.com/mcort/status/10631229453 Michelle Corteggiano

    13 Observations From South by Southwest #SXSW http://bit.ly/cEnF9v

  • http://twitter.com/atrumb Angela Trumbaturi

    Jay, thanks for the good points and kudos for getting this out while many of us are still trying to process the past week. This was my first SXSWi and I do agree with most of what you have to say but I'd like to offer up a few other thoughts on the panels. There were indeed some dreadful panels. That being said, I did a fair amount of prep beforehand and enjoyed the majority of sessions that I attended. I was as diligent as possible about researching the speakers beforehand and limited the amount of time with the computer and iPhone on in order to limit the distraction level. This allowed me to really pay attention to what was being said. (of course if it's crap, then no amount of paying attention will help). I just think that part of it is that some people attend SXSWi thinking that they're just going to be provided with a holy grail of information. I look at SXSWi a lot like taking a college course, you'll get out of it what you put in. And yes, I'm sure that a good bit of it has to do with the fact that I'm a relative newbie to the industry. Maybe that's why I got more from the sessions than seasoned vets? Who knows. Maybe SXSWi should implement a better system of pointing out which sessions would work best for the “level” of the attendee? Sort of an Intro, Basic and Advanced breakdown – and actually have the speakers stick to it?

    And concerning some of the other comments on this post, it would be a shame if people get on the “oh it sucks now” bandwagon. They're doing themselves a disservice by thinking that SXSWi is worth forgetting about all together.

  • http://twitter.com/atrumb Angela Trumbaturi

    Jay, thanks for the good points and kudos for getting this out while many of us are still trying to process the past week. This was my first SXSWi and I do agree with most of what you have to say but I'd like to offer up a few other thoughts on the panels. There were indeed some dreadful panels. That being said, I did a fair amount of prep beforehand and enjoyed the majority of sessions that I attended. I was as diligent as possible about researching the speakers beforehand and limited the amount of time with the computer and iPhone on in order to limit the distraction level. This allowed me to really pay attention to what was being said. (of course if it's crap, then no amount of paying attention will help). I just think that part of it is that some people attend SXSWi thinking that they're just going to be provided with a holy grail of information. I look at SXSWi a lot like taking a college course, you'll get out of it what you put in. And yes, I'm sure that a good bit of it has to do with the fact that I'm a relative newbie to the industry. Maybe that's why I got more from the sessions than seasoned vets? Who knows. Maybe SXSWi should implement a better system of pointing out which sessions would work best for the “level” of the attendee? Sort of an Intro, Basic and Advanced breakdown – and actually have the speakers stick to it?

    And concerning some of the other comments on this post, it would be a shame if people get on the “oh it sucks now” bandwagon. They're doing themselves a disservice by thinking that SXSWi is worth forgetting about all together.

  • http://twitter.com/mewebsocial/status/10631283201 Marci Rosenblum

    13 Observations From South by Southwest (SXSW) – http://bit.ly/cjtCy4 #fb #SXSW

  • http://twitter.com/mewebsocial/status/10631283201 Marci Rosenblum

    13 Observations From South by Southwest (SXSW) – http://bit.ly/cjtCy4 #fb #SXSW

  • http://twitter.com/mewebsocial/status/10631283201 Marci Rosenblum

    13 Observations From South by Southwest (SXSW) – http://bit.ly/cjtCy4 #fb #SXSW

  • http://twitter.com/mewebsocial/status/10631283201 Marci Rosenblum

    13 Observations From South by Southwest (SXSW) – http://bit.ly/cjtCy4 #fb #SXSW

  • http://twitter.com/mewebsocial/status/10631283201 Marci Rosenblum

    13 Observations From South by Southwest (SXSW) – http://bit.ly/cjtCy4 #fb #SXSW

  • http://twitter.com/themaria/status/10631309479 Maria Ogneva

    These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe

  • http://twitter.com/themaria/status/10631309479 Maria Ogneva

    These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe

  • http://twitter.com/themaria/status/10631309479 Maria Ogneva

    These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe

  • http://twitter.com/themaria/status/10631309479 Maria Ogneva

    These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe

  • http://twitter.com/themaria/status/10631309479 Maria Ogneva

    These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe

  • http://twitter.com/marciseoer/status/10631311891 Marci Rosenblum

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/marciseoer/status/10631311891 Marci Rosenblum

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/marciseoer/status/10631311891 Marci Rosenblum

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/marciseoer/status/10631311891 Marci Rosenblum

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/davidcrow/status/10631338102 David Crow

    There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/davidcrow/status/10631338102 David Crow

    There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/davidcrow/status/10631338102 David Crow

    There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/davidcrow/status/10631338102 David Crow

    There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/tw_plus/status/10631353959 Amy, the social zen

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/tw_plus/status/10631353959 Amy, the social zen

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/tw_plus/status/10631353959 Amy, the social zen

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/jasonbfrench/status/10631447968 Jason French

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer w/ nice shoutout to @ExactTarget and @CoTweet!)

  • http://twitter.com/jasonbfrench/status/10631447968 Jason French

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer w/ nice shoutout to @ExactTarget and @CoTweet!)

  • http://twitter.com/jasonbfrench/status/10631447968 Jason French

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer w/ nice shoutout to @ExactTarget and @CoTweet!)

  • http://twitter.com/byndpcktfences/status/10631454060 Michelle Nezamabadi

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/byndpcktfences/status/10631454060 Michelle Nezamabadi

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/byndpcktfences/status/10631454060 Michelle Nezamabadi

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV

  • http://twitter.com/steveakinsseo/status/10631454726 Steve Akins

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV RT @juliaroy

  • http://twitter.com/steveakinsseo/status/10631454726 Steve Akins

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV RT @juliaroy

  • http://twitter.com/steveakinsseo/status/10631454726 Steve Akins

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV RT @juliaroy

  • http://twitter.com/klowey22/status/10631483373 klowey22

    RT @themaria: These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe > interesting #km #innovation

  • http://twitter.com/klowey22/status/10631483373 klowey22

    RT @themaria: These observations about #SXSW from @jaybaer are dead-on http://bit.ly/coSdLe > interesting #km #innovation

  • http://twitter.com/mktgmixologist/status/10631510886 Vanessa Fiske

    RT @juliaroy: Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV Good overview for those of us who weren't there.

  • http://twitter.com/acaruso/status/10631532950 Adrienne

    RT @bzalasky: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd (via @jswartz652)

  • SuzanneMarlatt

    Great post! I am looking forward to QR codes becoming more popular.

  • http://www.edelmandigital.com/ Suzanne Marlatt

    Great post! I am looking forward to QR codes becoming more popular.

  • http://twitter.com/bitstrategist/status/10631671680 Ryan McCormack

    Incisive synopsis by @jaybaer: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV /via @brett

  • http://twitter.com/duanebrown/status/10631807170 Duane Brown

    RT @davidcrow: There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/duanebrown/status/10631807170 Duane Brown

    RT @davidcrow: There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/duanebrown/status/10631807170 Duane Brown

    RT @davidcrow: There are many SxSW conferences RT @davefleet Check out @jaybaer's SXSW recap post: http://bit.ly/aECOon love it!

  • http://twitter.com/steveology/status/10631828874 Steve Farnsworth

    RT @jaybaer 13 Observations (many of them true) from South by Southwest. What do you think #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/steveology/status/10631828874 Steve Farnsworth

    RT @jaybaer 13 Observations (many of them true) from South by Southwest. What do you think #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/steveology/status/10631828874 Steve Farnsworth

    RT @jaybaer 13 Observations (many of them true) from South by Southwest. What do you think #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/scoblefaves/status/10631920871 Scoble Favorites

    SameerPatel: 13 Observations From South by Southwest (SXSW) http://ow.ly/1np9x by @jaybear http://url4.eu/1pwTv

  • http://twitter.com/scoblefaves/status/10631920871 Scoble Favorites

    SameerPatel: 13 Observations From South by Southwest (SXSW) http://ow.ly/1np9x by @jaybear http://url4.eu/1pwTv

  • http://twitter.com/missla80/status/10631984841 MissLA80

    Great article on #sxsw and makes me feel a teeny bit better about not being there! http://ow.ly/1noQV

  • http://twitter.com/jason_ed/status/10632011803 Jason Edwards

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/pr_fuse/status/10632068700 NanceLarsenAPRFellow

    RT @steveology: RT @jaybaer 13 Observations (many of them true) from South by Southwest. What do you think #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/jessweiss/status/10632172984 Jess Weiss

    Best wrap-up so far RT @Steveology @jaybaer 13 Observations from South by Southwest. #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/jessweiss/status/10632172984 Jess Weiss

    Best wrap-up so far RT @Steveology @jaybaer 13 Observations from South by Southwest. #sxsw ? http://bit.ly/c28PWE

  • http://www.danieldessinger.com/ DanielthePoet

    I was minimally sorry i missed this year. Maybe I'll catch up with you all in 2011.

  • http://www.danieldessinger.com/ DanielthePoet

    I was minimally sorry i missed this year. Maybe I'll catch up with you all in 2011.

  • http://twitter.com/alexschleber/status/10632324994 Alex Schleber

    [Great, thoughtful round-up.] 13 Observations From South by Southwest (#SXSW) – @jaybear http://bit.ly/cyNxRv

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. Sadly, I think of a lot of us think he's the social media king and 'unapproachable' as I just left a comment on another blog stating quite the exact opposite. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • TimOtis

    This is a great post. I'm glad to hear that Brogan is the real deal. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. Sticky Bits sounds like a great business too. I'll have to check it out.

    Regarding Twitter, sometimes I think the founders don't even know what they're doing– hence the very disorganized and uninformative session.

    I always enjoy reading your blog when I get a moment. BTW, how's the growth for Gowalla?

  • http://twitter.com/katebuckjr/status/10632489795 Kate Buck (aka @kbj)

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/ryandaniel/status/10632544630 Ryan B.

    Interesting… RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/kristathomas/status/10632587796 kristathomas

    13 Observations From South by Southwest (SXSW) | from Jay Baer http://bit.ly/dAKNV7

  • http://www.WeAreSpoke.com Brian Schwartz

    I agree with you about most of your points (especially Evan Williams' keynote) except for #3.

    This was my first year attending SXSWi and I really didn't experience any problems with sessions themselves. In fact I got a lot out of everyone I attended with the exception of one and that one was so horrendous that I was compelled to blog about it: http://www.spokenwhirred.com/index.php/2010/03/…)

    Maybe the sessions were fine for me because I stuck with interactive sessions vs social media sessions (for instance a few off the top of my head that stood out were: Beautifying the web, Visual Note Taking, Why Aren't You Done Yet, etc).

    I was prepared to be overwhelmed and was when it came to the parties and trying to bounce around but I had a blast and learned a lot of practical knowledge.

    The other thing I've found with any conference is avoid any panel with 4 people. They always end up agreeing with each other for some reason don't seem to have strong opinions and it's usually a self-congratulatory bore-fest.

    Gary V was great and the random interactions with friends from twitter are great as well. Maybe it's changing and evolving, but I'll be back.

  • http://www.WeAreSpoke.com Brian Schwartz

    I agree with you about most of your points (especially Evan Williams' keynote) except for #3.

    This was my first year attending SXSWi and I really didn't experience any problems with sessions themselves. In fact I got a lot out of everyone I attended with the exception of one and that one was so horrendous that I was compelled to blog about it: http://www.spokenwhirred.com/index.php/2010/03/…)

    Maybe the sessions were fine for me because I stuck with interactive sessions vs social media sessions (for instance a few off the top of my head that stood out were: Beautifying the web, Visual Note Taking, Why Aren't You Done Yet, etc).

    I was prepared to be overwhelmed and was when it came to the parties and trying to bounce around but I had a blast and learned a lot of practical knowledge.

    The other thing I've found with any conference is avoid any panel with 4 people. They always end up agreeing with each other for some reason don't seem to have strong opinions and it's usually a self-congratulatory bore-fest.

    Gary V was great and the random interactions with friends from twitter are great as well. Maybe it's changing and evolving, but I'll be back.

  • http://twitter.com/cnmoody/status/10632605885 Chris Moody

    RT @katebuckjr: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/juliebhunt/status/10632640718 Julie Hunt

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/traceybn/status/10632643619 Tracey Black

    Feel a little better I couldn't attend, hoping next year RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/johnheaney/status/10632688562 John Heaney

    couldn't make it to SXSW? That's ok, Jay Baer tells u what u missed in 13-observations-from-sxsw http://is.gd/aMd13

  • http://twitter.com/johnheaney/status/10632688562 John Heaney

    couldn't make it to SXSW? That's ok, Jay Baer tells u what u missed in 13-observations-from-sxsw http://is.gd/aMd13

  • http://twitter.com/johnheaney/status/10632688562 John Heaney

    couldn't make it to SXSW? That's ok, Jay Baer tells u what u missed in 13-observations-from-sxsw http://is.gd/aMd13

  • http://twitter.com/kimbrater/status/10632784578 Kim Brater

    Great #sxsw observations by @jaybaer, esp the part about the increasingly great content outside the actual #sxsw event http://bit.ly/bqqkJq

  • http://twitter.com/tsiles/status/10632785344 Teresa Siles

    READING: 13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/4greenps/status/10632786921 Lynn Anne Miller

    RT @swoodruff: 13 Observations From South by Southwest (SXSW) | Great summary by @jaybaer. Saved me the expense of going! http://ow.ly/1ntYK

  • http://twitter.com/ambercadabra/status/10632807524 Amber Naslund

    Want to know what I got out of SXSW? @jaybaer did it for me, and better than I could have. http://ow.ly/1ntYK

  • http://twitter.com/drivebuy/status/10632856846 Dylan Schleppe

    RT @TheJenATX RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd [LOVE THIS][Totally Agree. Great Read] #sxsw

  • http://twitter.com/rlanzara/status/10632877856 Richard G. Lanzara

    RT @swoodruff: 13 Observations From South by Southwest (SXSW) | Great summary by @jaybaer. Saved me the expense of going! http://ow.ly/1ntYK

  • http://twitter.com/hodgepopblog/status/10632906164 Brooke and Brent

    RT @johnheaney: couldn't make it to #SXSW? That's ok, Jay Baer tells you what you missed in 13-observations-from-sxsw http://is.gd/aMd13

  • http://twitter.com/bebopalicious/status/10632917878 Jenni Leeds

    RT @AmberCadabra: Want to know what I got out of SXSW? @jaybaer did it for me, and better than I could have. http://ow.ly/1ntYK

  • http://twitter.com/kathybabb/status/10633058917 kathybabb

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/kathybabb/status/10633058917 kathybabb

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/kathybabb/status/10633058917 kathybabb

    RT @jaybaer: One Man, 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #sxsw

  • http://twitter.com/adamcohen/status/10633073686 Adam Cohen

    No question @jaybaer saved a lot of folks from a SXSW wrap-up – he captured it all http://bit.ly/coSdLe (ht @AmberCadabra)

  • http://twitter.com/adamcohen/status/10633073686 Adam Cohen

    No question @jaybaer saved a lot of folks from a SXSW wrap-up – he captured it all http://bit.ly/coSdLe (ht @AmberCadabra)

  • http://twitter.com/paisano/status/10633170461 Paisano®

    13 Observations From South by Southwest (SXSW) by @JayBaer (Good stuff) http://bit.ly/ceZPuf

  • http://twitter.com/scollins1615/status/10633189058 Steve Collins
  • http://twitter.com/dt/status/10633191231 David Terrar

    RT @jaybaer: 13 Observations (many of them true) from South by Southwest. What do you think #sxsw ? http://bit.ly/c28PWE /via @andypiper

  • http://twitter.com/joshgroth/status/10633212215 Josh Groth

    RT @adamcohen: No question @jaybaer saved a lot of folks from a SXSW wrap-up – he captured it all http://bit.ly/coSdLe (via @AmberCadabra)

  • http://twitter.com/jskiver/status/10633289031 jskiver

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/mfusco/status/10633303347 Matt Fusco

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/mfusco/status/10633303347 Matt Fusco

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/tarynp/status/10633379750 Taryn Pisaneschi ★

    RT @katebuckjr RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/josephslima/status/10633388197 Joseph S. Lima

    Excellent! RT @AmberCadabra: Want to know what I got out of SXSW? @jaybaer did it for me, and better than I could have. http://ow.ly/1ntYK

  • http://twitter.com/sue_anne/status/10633510217 Sue_Anne

    RT @AmberCadabra: Want to know what I got out of SXSW? @jaybaer did it for me, and better than I could have. http://ow.ly/1ntYK

  • http://twitter.com/sue_anne/status/10633510217 Sue_Anne

    RT @AmberCadabra: Want to know what I got out of SXSW? @jaybaer did it for me, and better than I could have. http://ow.ly/1ntYK

  • http://twitter.com/socialmediafltr/status/10633580347 Social Media Filter

    RT @Paisano 13 Observations From South by Southwest (SXSW) by @JayBaer (Good stuff) http://bit.ly/ceZPuf

  • http://twitter.com/socialmediafltr/status/10633580347 Social Media Filter

    RT @Paisano 13 Observations From South by Southwest (SXSW) by @JayBaer (Good stuff) http://bit.ly/ceZPuf

  • http://twitter.com/branddynamite/status/10633584746 Jeff Funk

    TarynP

    Some will surprise you! RT @katebuckjr RT @jaybaer: 13 Observations From #SXSW #sxswi http://bit.ly/atHSXd

  • http://twitter.com/LPT Laura P Thomas

    Re: “the limited shelf-life of following someone on an event-based social network”

    Thank you for articulating my thoughts on why I had little desire to use the QR in this fasion. If it had connected me to them on Twitter, I would have been all over it.

    Another implementation I experienced that wasn't quite what it could have been was being handed a card with a code that took me to a PDF of a report – who wants to try to read a PDF on their smartphone?

    There's some promise there, and I applaud people for trying, but I'm not sure anyone got it right this time.

  • http://twitter.com/LPT Laura P Thomas

    Re: “the limited shelf-life of following someone on an event-based social network”

    Thank you for articulating my thoughts on why I had little desire to use the QR in this fasion. If it had connected me to them on Twitter, I would have been all over it.

    Another implementation I experienced that wasn't quite what it could have been was being handed a card with a code that took me to a PDF of a report – who wants to try to read a PDF on their smartphone?

    There's some promise there, and I applaud people for trying, but I'm not sure anyone got it right this time.

  • http://twitter.com/squeakynyc/status/10633845060 Squeaky Wheel Media

    13 Observations From SXSWi http://cot.ag/bk0Vkw (via @JayBaer).

  • http://twitter.com/squeakynyc/status/10633845060 Squeaky Wheel Media

    13 Observations From SXSWi http://cot.ag/bk0Vkw (via @JayBaer).

  • http://twitter.com/sxswpulse/status/10633871072 SXSWpulse

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consulting – Convince & Con… http://bit.ly/aG2YqL

  • http://twitter.com/elance_sales/status/10633878680 Eddie Ramirez

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/elance_sales/status/10633878680 Eddie Ramirez

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://www.appsolve.com Steven Fisher

    This was my fifth year at SXSW and I have to say you really nailed the big picture. Great post. The accidents and unexpected stuff is what makes the conference great. The discipline splintering that is beginning to happen along with some panels that have a great title and bad content might make the conference jump the shark in the next year or two. We will have to see….

  • http://www.appsolve.com Steven Fisher

    This was my fifth year at SXSW and I have to say you really nailed the big picture. Great post. The accidents and unexpected stuff is what makes the conference great. The discipline splintering that is beginning to happen along with some panels that have a great title and bad content might make the conference jump the shark in the next year or two. We will have to see….

  • http://www.appsolve.com Steven Fisher

    This was my fifth year at SXSW and I have to say you really nailed the big picture. Great post. The accidents and unexpected stuff is what makes the conference great. The discipline splintering that is beginning to happen along with some panels that have a great title and bad content might make the conference jump the shark in the next year or two. We will have to see….

  • http://twitter.com/fave/status/10633970992 Fave

    interesting take on SXSW. it's not all parties and panels. http://tinyurl.com/ygl2dca

  • http://www.appsolve.com Steven Fisher

    Deborah, I think a pre-SXSW meetup in the city is an awesome idea. Many friends I knew were going but there were many faces I met as we all took the “Nerd Bird” flight out of BWI.

  • http://www.appsolve.com Steven Fisher

    Deborah, I think a pre-SXSW meetup in the city is an awesome idea. Many friends I knew were going but there were many faces I met as we all took the “Nerd Bird” flight out of BWI.

  • http://twitter.com/cooperative/status/10634026706 Werner Trotter

    Für alle, die nicht da waren: 13 Observations From South by Southwest (SXSW) http://goo.gl/zUeq

  • http://twitter.com/gdpproject/status/10634123037 GDP webdoc

    #SXSW Wow! Critical analysis by @SXSWpulse: 13 Observations From South By Southwest (SXSW) http://bit.ly/aG2YqL

  • http://twitter.com/d_hock/status/10634205424 Dan Hocking

    Excellent summation of SxSW – these reasons chased me away this year, but will make me go next year. http://bit.ly/coSdLe (H/T @bradbuset)

  • http://twitter.com/d_hock/status/10634205424 Dan Hocking

    Excellent summation of SxSW – these reasons chased me away this year, but will make me go next year. http://bit.ly/coSdLe (H/T @bradbuset)

  • http://twitter.com/iandavmcg/status/10634271022 Ian McGonnigal

    13 Observations From SXSW by @jaybaer [Interesting observations for #eventprofs] http://ow.ly/1noQV RT @Jeffhurt

  • http://twitter.com/iandavmcg/status/10634271022 Ian McGonnigal

    13 Observations From SXSW by @jaybaer [Interesting observations for #eventprofs] http://ow.ly/1noQV RT @Jeffhurt

  • http://twitter.com/raynwoman/status/10634322408 Rayni Joan

    RT @davekerpen: 13 Observations From South by Southwest (#SXSWi) – http://bit.ly/atHSXd (via @jaybaer)

  • http://www.twitter.com/unmarketing unmarketing

    Great post as usual Jay.

    This was my first SXSWi, and it was the most amazing event I've ever been to, and it had nothing to do with anything I paid for.

    I met almost every person I set out to find, and an incredible amount more. I was at the event for four days and didn't attend a single session. I know that's not a move for everyone, but I was never once at a point of “what do I do now?” It was four days of great conversation, highlighted by getting to chat with you at the author event, which is what events to me are for. Meeting people you enjoy reading in one dimension online and taking it to another level. Now I'm even more convinced to tell others to come read your stuff, and preach that you should have a book deal, something that's hard to do without seeing someone in person.

    I didn't attend any of the big parties, minus #techkaraoke (and that ruled), just used the Blogger Lounge and the patio of Champions as main pivot points.

    Not only would I do it again, I'm ready to book now.

  • http://www.twitter.com/unmarketing unmarketing

    Great post as usual Jay.

    This was my first SXSWi, and it was the most amazing event I've ever been to, and it had nothing to do with anything I paid for.

    I met almost every person I set out to find, and an incredible amount more. I was at the event for four days and didn't attend a single session. I know that's not a move for everyone, but I was never once at a point of “what do I do now?” It was four days of great conversation, highlighted by getting to chat with you at the author event, which is what events to me are for. Meeting people you enjoy reading in one dimension online and taking it to another level. Now I'm even more convinced to tell others to come read your stuff, and preach that you should have a book deal, something that's hard to do without seeing someone in person.

    I didn't attend any of the big parties, minus #techkaraoke (and that ruled), just used the Blogger Lounge and the patio of Champions as main pivot points.

    Not only would I do it again, I'm ready to book now.

  • http://twitter.com/fave/status/10634652877 Fave

    "#SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value." http://tinyurl.com/ygl2dca

  • http://twitter.com/sarajeang/status/10634689025 Sara Goodman

    RT @swoodruff: 13 Observations From South by Southwest (SXSW) | Great summary by @jaybaer. Saved me the expense of going! http://ow.ly/1ntYK

  • http://twitter.com/jeffreylcohen/status/10634741232 Jeffrey L. Cohen

    Great thoughts. Met Jay at #SXSW too. RT @jaybaer 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/drewcarls/status/10634746751 Drew Carls

    The best #SXSW events weren't part of #SXSWi http://ow.ly/1nvyE via @jaybaer

  • http://twitter.com/toddhavens/status/10634756839 Todd Havens

    Great #sxsw wrap-up from @jaybaer! 13 Observations From South by Southwest: http://bit.ly/ba42vo

  • http://twitter.com/aprilduron/status/10634807673 April Duron

    RT @sarajeang: 13 Observations From South by Southwest (SXSW) | Great summary by @jaybaer. Saved me the expense of going! http://ow.ly/1ntYK

  • http://twitter.com/thetimhayden/status/10634878669 Tim Hayden

    Thanks for being there, Jay. RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #GR2L

  • http://twitter.com/coledavid/status/10634879976 David Cole

    RT @toddhavens: Great #sxsw wrap-up from @jaybaer! 13 Observations From South by Southwest: http://bit.ly/ba42vo

  • http://twitter.com/sxswpulse/status/10635222885 SXSWpulse

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consulting – Convince & Con… http://bit.ly/9DWTDC

  • wendyrae

    Thanks, Jay, for your initial post and for all the comments that followed. It was very interesting to hear the different perspectives, presented respectfully and thoughtfully. It's as good an overview of SXSWi as I've seen.

  • wendyrae

    Thanks, Jay, for your initial post and for all the comments that followed. It was very interesting to hear the different perspectives, presented respectfully and thoughtfully. It's as good an overview of SXSWi as I've seen.

  • http://twitter.com/clouvi/status/10635328412 Christien

    RT @christyweymouth: 13 Observations from SXSW – http://bit.ly/atHSXd by @jaybaer. Thx for the shoutout to @ExactTarget and @CoTweet!

  • http://twitter.com/arikhanson/status/10635489521 arikhanson

    As someone who didn't attend, loved this post: 13 observations from #sxsw from @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/thomas_atx/status/10635854845 Thomas Meredith

    From @jaybaer – 13 Observations From South by Southwest (SXSW) http://ow.ly/1ntYK. Thanks Jay, many good points

  • http://twitter.com/sodapopmedia/status/10635909235 SodaPop Media, LLC

    The best SXSW events weren't part of SXSW – http://bit.ly/coSdLe

  • http://twitter.com/digitaljoy/status/10636145419 digitaljoy

    RT @davefleet: Check out @jaybaer's SXSW recap post http://bit.ly/aECOon (i didnt go, but this jives with what ppl were tweeting)

  • http://twitter.com/digitaljoy/status/10636145419 digitaljoy

    RT @davefleet: Check out @jaybaer's SXSW recap post http://bit.ly/aECOon (i didnt go, but this jives with what ppl were tweeting)

  • http://twitter.com/digitaljoy/status/10636145419 digitaljoy

    RT @davefleet: Check out @jaybaer's SXSW recap post http://bit.ly/aECOon (i didnt go, but this jives with what ppl were tweeting)

  • http://twitter.com/haleylandsman/status/10636146928 Haley Landsman

    13 Observations From South by Southwest Interactive (SXSW) – @jaybaer http://bit.ly/bg5UEB

  • http://twitter.com/haleylandsman/status/10636146928 Haley Landsman

    13 Observations From South by Southwest Interactive (SXSW) – @jaybaer http://bit.ly/bg5UEB

  • http://twitter.com/haleylandsman/status/10636146928 Haley Landsman

    13 Observations From South by Southwest Interactive (SXSW) – @jaybaer http://bit.ly/bg5UEB

  • http://twitter.com/carribugbee/status/10636225289 Carri Bugbee

    I was surprised by how bad some of the sessions were. More than any other event I attend, SXSW is conference roulette. http://bit.ly/9UIqXd

  • http://twitter.com/carribugbee/status/10636225289 Carri Bugbee

    I was surprised by how bad some of the sessions were. More than any other event I attend, SXSW is conference roulette. http://bit.ly/9UIqXd

  • http://twitter.com/kathyoreilly/status/10636238675 Kathy O’Reilly

    RT @armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/edbisquera/status/10636269081 Ed Bisquera

    RT @CarriBugbee: I was surprised by how bad some of the sessions were. More than any other event I attend, SXSW is conference roulette. http://bit.ly/9UIqXd

  • http://twitter.com/curtisfinancial/status/10636270963 Cathy Curtis

    RT @CarriBugbee: I was surprised by how bad some ..sessions were. More than any other event ..SXSW is conf. roulette. http://bit.ly/9UIqXd

  • http://twitter.com/techguerilla/status/10636311625 Matt Ridings

    RT @CarriBugbee: I was surprised by how bad..sessions were. More than any..event I attend, SXSW is conference roulette. http://bit.ly/9UIqXd

  • http://twitter.com/emilygerson/status/10636354443 Emily StarbuckGerson

    Sad, but I agree. RT @sarahcaminker 13 Observations From South by Southwest (#SXSW) http://ow.ly/1noQV (via @jaybaer @jeffhurt @brett)

  • http://twitter.com/atisocialmktg/status/10636392229 ATI Attraction Mktg

    13 Observations From South by Southwest #SXSW http://bit.ly/cEnF9v

  • http://twitter.com/berly624/status/10636412491 Kimberly Maul

    RT @arikhanson: As someone who didn't attend, loved this post: 13 observations from #sxsw from @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/dcconcierge/status/10636557567 Shana Glickfield

    Working on 2 more #sxsw blog postings, but in the meanwhile read this big picture recap by @jaybaer via @nishachittal. http://bit.ly/aZFVsY

  • http://twitter.com/surgeon_plastic/status/10636656068 H Martin

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Med… http://ping.fm/clcRQ

  • http://twitter.com/surgeon_plastic/status/10636656068 H Martin

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Med… http://ping.fm/clcRQ

  • http://twitter.com/jfavreau/status/10636866766 Jfavreau

    RT @armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/magdazine/status/10636919110 Magda

    I think the voting makes SXSW low quality. RT @CarriBugbee: I was surprised by how bad some of the sessions were. … http://bit.ly/9UIqXd

  • http://twitter.com/blogtillyoudrop/status/10636959671 Laurence (aka Lolly)

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/michaeldavis777/status/10637022823 michael davis /imc²

    RT @Armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/myerman/status/10637048689 Thomas Myer

    RT @emilygerson Sad, but I agree. RT @sarahcaminker 13 Observations From South by Southwest http://ow.ly/1noQV @jaybaer

  • http://twitter.com/kadenasimon/status/10637274375 Kadena Tate-Simon

    RT @ATISocialMktg: 13 Observations From South by Southwest #SXSW http://bit.ly/cEnF9v

  • http://twitter.com/kdc/status/10637324023 Keidra

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/blakegroup/status/10637340433 Amy Blake

    Whither twitter + #SXSW? @JayBaer sums it all up. http://bit.ly/SXSWupdate

  • http://www.facebook.com/people/Shama-Kabani/7918557 Shama Kabani

    It was a pleasure meeting you in person Jay. A lot of your comments reflect my feelings about SXSW.

  • http://www.facebook.com/people/Shama-Kabani/7918557 Shama Kabani

    It was a pleasure meeting you in person Jay. A lot of your comments reflect my feelings about SXSW.

  • @smallbiz_design

    Wow. You hit the nail on the head.

    Someone asked me yesterday “so, how was it?” and I was halfway frozen between “a lot of the panels were disappointing” and “I can't wait to go back next year.”

    Thanks for you perspective!

  • @smallbiz_design

    Wow. You hit the nail on the head.

    Someone asked me yesterday “so, how was it?” and I was halfway frozen between “a lot of the panels were disappointing” and “I can't wait to go back next year.”

    Thanks for you perspective!

  • http://twitter.com/hollingsworth/status/10637497004 Tony Hollingsworth

    RT @armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/cminster/status/10637543687 C.J. Minster

    Good read for those not there like me RT @armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/lucienburm/status/10637554206 Lucien Burm

    a different take on #sxsw with some nice trend recognition by @jaybaer (via ambercadabra): http://bit.ly/bmgH7s

  • http://twitter.com/gianttree_jeff/status/10637622638 Jeff Hedrick

    As someone who hasn't yet been able to experience SxSW, I appreciated reading @jaybaer 's recent blog post: http://ow.ly/1nxu8

  • http://twitter.com/sxswpulse/status/10637641565 SXSWpulse

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consulting – Convince & Con… http://bit.ly/dih72S

  • http://twitter.com/beebow/status/10637721308 Lauren Litwinka

    checking out: "13 Observations From South by Southwest (SXSW)" http://bit.ly/9UIqXd by @jaybaer via @CarriBugbee

  • http://twitter.com/chipmidnight/status/10637729862 Chip Midnight

    @BestyHubbard @DebraJasper – Your thoughts? RT @AmberCadabra: Want to know what I got out of SXSW? @jaybaer did it for me http://ow.ly/1ntYK

  • http://twitter.com/nolandhoshino/status/10637778883 Noland Hoshino

    [Reading] 13 Observations From South by Southwest (SXSW) http://dlvr.it/Hptf

  • http://twitter.com/marketingmetier/status/10637870924 marketingmetier

    13 Observations fm uber Austin event SXSW @jaybaer http://ow.ly/1noQV <spot on #sxsw needs to evolve or risk being undermined by the madness

  • http://twitter.com/laughlinjames/status/10637883926 James Laughlin

    the lurking strategy paid off. RT @jaybaer: 13 Observations From South by Southwest (#SXSW) http://bit.ly/atHSXd

  • http://twitter.com/lpt/status/10638267340 Laura P Thomas

    Commenting on: "13 Observations From South by Southwest (SXSW)" http://bit.ly/cD6v2J [Jay nailed my thoughts on the QR codes on badges]

  • http://twitter.com/amygutman/status/10638411008 Amy Gutman

    Vicarious #swsw RT @AmberCadabra: Want to know what I got out of SXSW? @jaybaer did it for me & better than I could have. http://ow.ly/1ntYK

  • http://twitter.com/kelseylaine/status/10638553255 KelseyLaine

    I laughed out loud. Thanks for the recap. RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/tezcatlipoca/status/10639019821 tezcatlipoca

    RT @anindita: Couldnt have said it better. RT @brett: 13 Observations From South by Southwest (SXSW) http://ow.ly/1noQV

  • http://twitter.com/eddiemart/status/10639034252 Erica M. Martinez

    Very well summarized. RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/roonoid/status/10639079726 Rooney

    Interesting summary of SXSW2010 posted by Jay Baer, http://bit.ly/aFiUtz … Will I plan to go next year?

  • http://twitter.com/sweetsoaps/status/10639122824 Ellen Cagnassola

    RT @jaybaer: 13 Observations (many of them true) from South by Southwest. What do you think #sxsw ? http://bit.ly/c28PWE

  • http://twitter.com/davidcmolina/status/10639127852 David Molina

    RT @Armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/stepnold/status/10639276646 stephennold

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/chrispepin/status/10639388476 chrispepin

    RT @roonoid Interesting summary of SXSW2010 posted by Jay Baer, http://bit.ly/aFiUtz … Great summary

  • http://twitter.com/davidswinney/status/10639455482 David Swinney

    RT @eddiemart: Very well summarized. RT @jaybaer: 13 Observations From South by Southwest (#SXSW) http://bit.ly/atHSXd // Awesome summary.

  • http://twitter.com/baddmom/status/10639470459 felicia adams

    exactly! RT @LPT: "13 Observations From South by Southwest (SXSW)" http://bit.ly/cD6v2J [Jay nailed my thoughts on the QR codes on badges]

  • http://twitter.com/kashmoo/status/10639542897 Kashmoo.com

    RT @baddmom exactly! @LPT: "13 Observations From #SXSW http://bit.ly/cD6v2J [Jay nailed my thoughts on the QR codes on badges]

  • http://twitter.com/joyfull_deb/status/10639734158 Deb Bruser

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consulting – Convince & http://bit.ly/c28PWE

  • http://twitter.com/joyfull_deb/status/10639734158 Deb Bruser

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consulting – Convince & http://bit.ly/c28PWE

  • http://twitter.com/cavalabs/status/10639868730 cavalabs

    armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer: armano: 13 Observations from #sxsw http://bihttp://bit.ly/aO8NrD

  • http://twitter.com/cavalabs/status/10639868730 cavalabs

    armano: 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer: armano: 13 Observations from #sxsw http://bihttp://bit.ly/aO8NrD

  • http://twitter.com/stuartrobinson/status/10640189443 Stuart Robinson
  • http://twitter.com/smartstartcoach/status/10640479395 Linda M. Lopeke

    13 Observations From South by Southwest (SXSW) http://bit.ly/9rxiQ4

  • http://twitter.com/smartstartcoach/status/10640479395 Linda M. Lopeke

    13 Observations From South by Southwest (SXSW) http://bit.ly/9rxiQ4

  • http://twitter.com/onlinebydesign/status/10640778121 Alan

    Great SXSW follow-up post by @jaybaer http://ow.ly/1noQV via @juliaroy @SteveAkinsSEO

  • http://twitter.com/atomicdust/status/10640992666 Atomicdust

    Didn't get to #SXSW? Check out '13 Observations from SXSW' to see what we all missed http://ow.ly/1nzjH via @arikhanson @jaybaer

  • http://twitter.com/johnmorton/status/10642017077 John Morton

    13 Observations From South by Southwest http://bit.ly/8YVdDn #sxsw

  • http://twitter.com/johnmorton/status/10642176577 John Morton
  • http://twitter.com/cohnmarketing/status/10642612559 cohnmarketing

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/cohnmarketing/status/10642612559 cohnmarketing

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/sadatshami/status/10642952097 Sadat Shami

    13 Observations on the South by Southwest (SXSW) conference http://bit.ly/8YduG1 /via @tezcatlipoca @anindita

  • http://twitter.com/socialgrow/status/10643273550 Ken Herron

    .@jaybaer embraced the randomness, and connects the dots for us. 13 small lessons, the #SXSW wrap up – http://j.mp/9AN3my.

  • Kathy Babb

    Excellent recap! My first time at SXSWi, and I have to admit that I was one of the nerdy ones seated in the front rows at most panels. Wanted to be able to focus on the speakers and absorb the content, and by and large, this technique seemed to work for me.

    I believe I saw two really bad panels – and one was obviously bad from the moment of panel picking – it was basically a promo for one interactive firm. Ppl left in droves. Also made the mistake of going across to the Courtyard for one “Love & Happiness” session, where the facilitator was on her 5th can of Jolt. After that, I determined to stay away from the L&H track, which was too touchy-feely for my taste.

    My favorite sessions were from the Business and Emerging tracks: Clay Shirky, REWORK with Jason Fried, Open Leadership with Charlene Li, and the Process Journalism panel (brilliant, dedicated journalists). I also loved Microsoft's BizSpark (attended after the 32+ businesses were narrowed down). I'm glad this startup process is part of Sx, since it really gets to the core of small businesses who, with some VC, just might end up the next Twitter or Foursquare.

    I had some friends from San Antonio who attended the GRTL conference and who couldn't say enough good things about it. (Great photo by Nan, btw.)

  • Kathy Babb

    Excellent recap! My first time at SXSWi, and I have to admit that I was one of the nerdy ones seated in the front rows at most panels. Wanted to be able to focus on the speakers and absorb the content, and by and large, this technique seemed to work for me.

    I believe I saw two really bad panels – and one was obviously bad from the moment of panel picking – it was basically a promo for one interactive firm. Ppl left in droves. Also made the mistake of going across to the Courtyard for one “Love & Happiness” session, where the facilitator was on her 5th can of Jolt. After that, I determined to stay away from the L&H track, which was too touchy-feely for my taste.

    My favorite sessions were from the Business and Emerging tracks: Clay Shirky, REWORK with Jason Fried, Open Leadership with Charlene Li, and the Process Journalism panel (brilliant, dedicated journalists). I also loved Microsoft's BizSpark (attended after the 32+ businesses were narrowed down). I'm glad this startup process is part of Sx, since it really gets to the core of small businesses who, with some VC, just might end up the next Twitter or Foursquare.

    I had some friends from San Antonio who attended the GRTL conference and who couldn't say enough good things about it. (Great photo by Nan, btw.)

  • Kathy Babb

    Excellent recap! My first time at SXSWi, and I have to admit that I was one of the nerdy ones seated in the front rows at most panels. Wanted to be able to focus on the speakers and absorb the content, and by and large, this technique seemed to work for me.

    I believe I saw two really bad panels – and one was obviously bad from the moment of panel picking – it was basically a promo for one interactive firm. Ppl left in droves. Also made the mistake of going across to the Courtyard for one “Love & Happiness” session, where the facilitator was on her 5th can of Jolt. After that, I determined to stay away from the L&H track, which was too touchy-feely for my taste.

    My favorite sessions were from the Business and Emerging tracks: Clay Shirky, REWORK with Jason Fried, Open Leadership with Charlene Li, and the Process Journalism panel (brilliant, dedicated journalists). I also loved Microsoft's BizSpark (attended after the 32+ businesses were narrowed down). I'm glad this startup process is part of Sx, since it really gets to the core of small businesses who, with some VC, just might end up the next Twitter or Foursquare.

    I had some friends from San Antonio who attended the GRTL conference and who couldn't say enough good things about it. (Great photo by Nan, btw.)

  • Kathy Babb

    Excellent recap! My first time at SXSWi, and I have to admit that I was one of the nerdy ones seated in the front rows at most panels. Wanted to be able to focus on the speakers and absorb the content, and by and large, this technique seemed to work for me.

    I believe I saw two really bad panels – and one was obviously bad from the moment of panel picking – it was basically a promo for one interactive firm. Ppl left in droves. Also made the mistake of going across to the Courtyard for one “Love & Happiness” session, where the facilitator was on her 5th can of Jolt. After that, I determined to stay away from the L&H track, which was too touchy-feely for my taste.

    My favorite sessions were from the Business and Emerging tracks: Clay Shirky, REWORK with Jason Fried, Open Leadership with Charlene Li, and the Process Journalism panel (brilliant, dedicated journalists). I also loved Microsoft's BizSpark (attended after the 32+ businesses were narrowed down). I'm glad this startup process is part of Sx, since it really gets to the core of small businesses who, with some VC, just might end up the next Twitter or Foursquare.

    I had some friends from San Antonio who attended the GRTL conference and who couldn't say enough good things about it. (Great photo by Nan, btw.)

  • Kathy Babb

    Excellent recap! My first time at SXSWi, and I have to admit that I was one of the nerdy ones seated in the front rows at most panels. Wanted to be able to focus on the speakers and absorb the content, and by and large, this technique seemed to work for me.

    I believe I saw two really bad panels – and one was obviously bad from the moment of panel picking – it was basically a promo for one interactive firm. Ppl left in droves. Also made the mistake of going across to the Courtyard for one “Love & Happiness” session, where the facilitator was on her 5th can of Jolt. After that, I determined to stay away from the L&H track, which was too touchy-feely for my taste.

    My favorite sessions were from the Business and Emerging tracks: Clay Shirky, REWORK with Jason Fried, Open Leadership with Charlene Li, and the Process Journalism panel (brilliant, dedicated journalists). I also loved Microsoft's BizSpark (attended after the 32+ businesses were narrowed down). I'm glad this startup process is part of Sx, since it really gets to the core of small businesses who, with some VC, just might end up the next Twitter or Foursquare.

    I had some friends from San Antonio who attended the GRTL conference and who couldn't say enough good things about it. (Great photo by Nan, btw.)

  • Kathy Babb

    Excellent recap! My first time at SXSWi, and I have to admit that I was one of the nerdy ones seated in the front rows at most panels. Wanted to be able to focus on the speakers and absorb the content, and by and large, this technique seemed to work for me.

    I believe I saw two really bad panels – and one was obviously bad from the moment of panel picking – it was basically a promo for one interactive firm. Ppl left in droves. Also made the mistake of going across to the Courtyard for one “Love & Happiness” session, where the facilitator was on her 5th can of Jolt. After that, I determined to stay away from the L&H track, which was too touchy-feely for my taste.

    My favorite sessions were from the Business and Emerging tracks: Clay Shirky, REWORK with Jason Fried, Open Leadership with Charlene Li, and the Process Journalism panel (brilliant, dedicated journalists). I also loved Microsoft's BizSpark (attended after the 32+ businesses were narrowed down). I'm glad this startup process is part of Sx, since it really gets to the core of small businesses who, with some VC, just might end up the next Twitter or Foursquare.

    I had some friends from San Antonio who attended the GRTL conference and who couldn't say enough good things about it. (Great photo by Nan, btw.)

  • http://twitter.com/videobio_to/status/10644052656 videoBIO_TO

    RT @SocialGrow: .@jaybaer embraced the randomness, and connects the dots for us. 13 small lessons, the #SXSW wrap up – http://j.mp/9AN3my.

  • http://twitter.com/clm801s/status/10645633557 Carol M

    RT @armano 13 Observations from #sxsw http://bit.ly/coSdLe via @jaybaer

  • http://twitter.com/sameerhalai/status/10646235641 Sameer Halai

    RT @sadatshami: 13 Observations on the South by Southwest (SXSW) conference http://bit.ly/8YduG1 /via @tezcatlipoca @anindita

  • http://twitter.com/360sxswi/status/10646532717 Austin360 @ SXSWi

    RT @ruxtermobi: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/brainzooming/status/10647138102 Mike Brown

    RT @ruxtermobi: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/brainzooming/status/10647138102 Mike Brown

    RT @ruxtermobi: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/emoticomma/status/10647310067 Barbara Greene

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/emoticomma/status/10647310067 Barbara Greene

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/zacharycohen/status/10648978103 Zacharycohen

    13 Observations From South by Southwest http://bit.ly/c28PWE

  • http://twitter.com/zacharycohen/status/10648978103 Zacharycohen

    13 Observations From South by Southwest http://bit.ly/c28PWE

  • http://kiplingerprogram.org/ Debra

    This was my first time at SXSW and I agree that it was a lot like playing conference roulette. Some thought-provoking sessions but some thought-deadening ones, too (perhaps we could vote to ban speakers who insist on reading long sections of their talks). But I met plenty of engaging people and left with lots of new approaches to try in our Digital Media KipCamps — so I'll be going back next year for sure.

  • http://kiplingerprogram.org/ Debra

    This was my first time at SXSW and I agree that it was a lot like playing conference roulette. Some thought-provoking sessions but some thought-deadening ones, too (perhaps we could vote to ban speakers who insist on reading long sections of their talks). But I met plenty of engaging people and left with lots of new approaches to try in our Digital Media KipCamps — so I'll be going back next year for sure.

  • http://kiplingerprogram.org/ Debra

    This was my first time at SXSW and I agree that it was a lot like playing conference roulette. Some thought-provoking sessions but some thought-deadening ones, too (perhaps we could vote to ban speakers who insist on reading long sections of their talks). But I met plenty of engaging people and left with lots of new approaches to try in our Digital Media KipCamps — so I'll be going back next year for sure.

  • http://kiplingerprogram.org/ Debra

    This was my first time at SXSW and I agree that it was a lot like playing conference roulette. Some thought-provoking sessions but some thought-deadening ones, too (perhaps we could vote to ban speakers who insist on reading long sections of their talks). But I met plenty of engaging people and left with lots of new approaches to try in our Digital Media KipCamps — so I'll be going back next year for sure.

  • http://kiplingerprogram.org/ Debra

    This was my first time at SXSW and I agree that it was a lot like playing conference roulette. Some thought-provoking sessions but some thought-deadening ones, too (perhaps we could vote to ban speakers who insist on reading long sections of their talks). But I met plenty of engaging people and left with lots of new approaches to try in our Digital Media KipCamps — so I'll be going back next year for sure.

  • http://kiplingerprogram.org/ Debra

    This was my first time at SXSW and I agree that it was a lot like playing conference roulette. Some thought-provoking sessions but some thought-deadening ones, too (perhaps we could vote to ban speakers who insist on reading long sections of their talks). But I met plenty of engaging people and left with lots of new approaches to try in our Digital Media KipCamps — so I'll be going back next year for sure.

  • http://twitter.com/scobleizer/status/10649220319 Robert Scoble

    Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/carenlibby/status/10649295318 Caren Libby

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite …

  • http://twitter.com/davidguenthner/status/10649470826 David Guenthner

    RT @Scobleizer Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE // yup, he nailed it.

  • http://twitter.com/estheribrown/status/10649533365 Esther Brown

    RT @Zacharycohen: 13 Observations From South by Southwest http://bit.ly/c28PWE

  • http://twitter.com/briansullan/status/10649777550 Brian Sullan

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/mypercu/status/10649812976 Jimmy BRAUN

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/juliedarling/status/10649908168 Julie Rorrer
  • http://twitter.com/levelten_colin/status/10649991502 LevelTen_Colin

    Writing my #sxsw wrap-up post, though I feel I'll mostly be echoing @jaybaer's thoughts: http://ow.ly/1nCYL

  • http://twitter.com/levelten_colin/status/10649991502 LevelTen_Colin

    Writing my #sxsw wrap-up post, though I feel I'll mostly be echoing @jaybaer's thoughts: http://ow.ly/1nCYL

  • http://twitter.com/m3sweatt/status/10650403720 M3 Sweatt

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite …

  • http://twitter.com/ecritoo/status/10650421865 ecritoo

    Robert Scoble: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my o… http://bit.ly/9PN60B

  • http://twitter.com/jmacofearth/status/10650767576 John McElhenney .010

    13 Observations From #SXSW | Social Media Consulting – Convince & Convert by Jay Baer "Interesting Frame." http://ff.im/-hHDN7

  • http://twitter.com/c0up/status/10650826759 Abhilash

    "The Periphery Exceeds the Core" Jay Baer's13 Observations From #SXSW http://bit.ly/c28PWE via @Scobleizer

  • http://twitter.com/aliciasanera/status/10651982655 Alicia Arenas

    RT @TheTimHayden: Thanks for being there, Jay. RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd #GR2L

  • joncombridges

    The best virtual experience of SXSW I've had. Thanks for sharing in such a humorous, insightful and revealing way. Really well done. Your writing (and even your recent “reality show” video) continue to impress.

  • joncombridges

    The best virtual experience of SXSW I've had. Thanks for sharing in such a humorous, insightful and revealing way. Really well done. Your writing (and even your recent “reality show” video) continue to impress.

  • http://twitter.com/kriscolvin/status/10652223984 KrisColvin

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/himynameissid/status/10652344409 Sid Sidberry

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/davidburn/status/10652586665 David Burn

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/kevinbrandall/status/10652906165 Kevin Randall

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/scoblelite/status/10653590180 Scoble Lite

    Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://themaria.me/ themaria

    haha

  • http://themaria.me/ themaria

    haha

  • http://themaria.me/ themaria

    haha

  • http://themaria.me/ themaria

    Ooooh how exciting! Is there a blogpost coming about the QR code strategy? Can't wait to read it.

    I think to be actionable and usable, QR codes need to lead to a place online that I use. I won't be connecting with folks on my.sxsw.com after the conference – heck, I didn't connect with anyone or really go there during or before the conference. For me to be useful, the QR code had to connect me to my new SXSW friends on Twitter or another place online where I live. This social network fragmentation is a real problem. I don't want to join more; talk to me where I am.

    Interesting use case of QR codes: my fiance created a QR code and made a tee shirt out of it, which people could scan (in person or in photos), which would lead them to his “venue” on Foursquare http://foursquare.com/venue/1577918. Now he uses his 4sq checkins as a contact management system of folks he met at SXSW.

  • http://themaria.me/ themaria

    Ooooh how exciting! Is there a blogpost coming about the QR code strategy? Can't wait to read it.

    I think to be actionable and usable, QR codes need to lead to a place online that I use. I won't be connecting with folks on my.sxsw.com after the conference – heck, I didn't connect with anyone or really go there during or before the conference. For me to be useful, the QR code had to connect me to my new SXSW friends on Twitter or another place online where I live. This social network fragmentation is a real problem. I don't want to join more; talk to me where I am.

    Interesting use case of QR codes: my fiance created a QR code and made a tee shirt out of it, which people could scan (in person or in photos), which would lead them to his “venue” on Foursquare http://foursquare.com/venue/1577918. Now he uses his 4sq checkins as a contact management system of folks he met at SXSW.

  • http://twitter.com/cloew/status/10654729605 Christian Loew

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite closely.

  • http://twitter.com/joncombridges/status/10655147003 Jon Leland

    Most Valuable Observations from South by Southwest (SXSW) I've seen via @jaybaer Worth reading. http://j.mp/bKwEvO #sxsw

  • http://twitter.com/axzm/status/10655881985 axzm

    This is spot on… 13 Observations From South by Southwest (SXSW) – http://bit.ly/c28PWE

  • http://twitter.com/meetkb/status/10655967379 KB

    13 Observations from #SXSWi: http://bit.ly/b92I0I

  • http://twitter.com/digitalcurator/status/10656463609 Digital Curator

    Zacharycohen: 13 Observations From South by Southwest http://bit.ly/c28PWE: Zacharycohen: 13 Observations… http://bit.ly/coyK3h ^DigiCura

  • http://twitter.com/digitalcurator/status/10656463609 Digital Curator

    Zacharycohen: 13 Observations From South by Southwest http://bit.ly/c28PWE: Zacharycohen: 13 Observations… http://bit.ly/coyK3h ^DigiCura

  • http://twitter.com/digitalcurator/status/10656463609 Digital Curator

    Zacharycohen: 13 Observations From South by Southwest http://bit.ly/c28PWE: Zacharycohen: 13 Observations… http://bit.ly/coyK3h ^DigiCura

  • http://twitter.com/glasagh/status/10658811415 Martin

    RT @ruxtermobi: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/ericfritzen/status/10659465963 Eric Fritzen

    RT @Scobleizer: Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations quite …

  • TPapi

    Quick thoughts on your post.
    1. More than one SXSW – absolutely and I expect that side conferences like Chris Brogan's will become more the norm like Slamdance is to Sundance.
    2. Bigger not better – I stood in one line to get into a session and was only bumped to an overflow room for @Ev's keynote disaster. The only time I needed more time to get from one session to another (even when going from the Hilton to a ballroom in a far corner of an upper floor of the ACC) was when I stopped for food (a 1 hr break between sessions is needed somewhere). If you want time to mingle and chat between sessions then yes, that's a problem.
    3. Conference not that good – I went to one session that sucked out of about 15 total. There were some where I felt that I wasn't the right fit, but that's not an issue with the session content or presenters. Attendees feel free to bail when it's not the right session for them and from what I saw, they did.
    4. Periphery exceeds the core – like I said as it grows I expect more of this. If you are there for parties and networking, well yeah Buffalo Billiards is a better place for that.
    5. Location + 6. Twitter – yes and yes
    7. Scan me not – adding your twitter handle to your tag would have been so much better for speed and connections.
    8, 9. 10, and 11 – I'm on board with you.
    12 Internet Celebrity Douchebags – for the most part I found everyone, the internet famous and not, were friendly, approachable and nice. I heard about some douchebaggery and that's uncalled for. Not that I am remotely internet famous, but if you ever hear me say “do you know who I am” then shoot me.
    13. The experience – rather than kismet, I'd say that it was the synergy of sessions, networking and atmosphere that give SXSW it's power. Discussing exciting sessions over BBQ with your peers, seeing the impact of thousands of people simultaneously using the tools we preach in one location, all gave me such insight into what I am doing. I'm so glad that I went and I'll be back.

  • TPapi

    Quick thoughts on your post.
    1. More than one SXSW – absolutely and I expect that side conferences like Chris Brogan's will become more the norm like Slamdance is to Sundance.
    2. Bigger not better – I stood in one line to get into a session and was only bumped to an overflow room for @Ev's keynote disaster. The only time I needed more time to get from one session to another (even when going from the Hilton to a ballroom in a far corner of an upper floor of the ACC) was when I stopped for food (a 1 hr break between sessions is needed somewhere). If you want time to mingle and chat between sessions then yes, that's a problem.
    3. Conference not that good – I went to one session that sucked out of about 15 total. There were some where I felt that I wasn't the right fit, but that's not an issue with the session content or presenters. Attendees feel free to bail when it's not the right session for them and from what I saw, they did.
    4. Periphery exceeds the core – like I said as it grows I expect more of this. If you are there for parties and networking, well yeah Buffalo Billiards is a better place for that.
    5. Location + 6. Twitter – yes and yes
    7. Scan me not – adding your twitter handle to your tag would have been so much better for speed and connections.
    8, 9. 10, and 11 – I'm on board with you.
    12 Internet Celebrity Douchebags – for the most part I found everyone, the internet famous and not, were friendly, approachable and nice. I heard about some douchebaggery and that's uncalled for. Not that I am remotely internet famous, but if you ever hear me say “do you know who I am” then shoot me.
    13. The experience – rather than kismet, I'd say that it was the synergy of sessions, networking and atmosphere that give SXSW it's power. Discussing exciting sessions over BBQ with your peers, seeing the impact of thousands of people simultaneously using the tools we preach in one location, all gave me such insight into what I am doing. I'm so glad that I went and I'll be back.

  • daveharrison

    Jay:

    Something for the folks at SxSW to consider. They may want to take a look at Harrison Owen's Open Space Technology Approach to conferences. It could help avoid the diminishing returns aspects of a growing entity plus allow for more escape hatches and openings through the physical honeycomb of ideas as they are happening. In my experiences with conferences if they are less than stellar, producers sometimes only get one more try before the precipitation of their attendance numbers begins. Quality assurance cannot be entirely the dominion of the backward view of a producer(s) as they can't control how compelling presentations/presenters will BE when their only management tool is a post-conference survey.

    The value is in the opportunity of the collection of people in a same place/same time environment, not in the other organizational aspects such as agendas, etc. It's not as easy to move around like a honeybee in physical space as it is on the web, so the attention span and tolerances for their target audience are quite demanding (as well as capable of contributing on-the-fly compelling content) which Open Space Technology allows for.

    Dave Harrison
    http://www.tradewithdave.com

  • http://twitter.com/robertjustjones/status/10666783677 Robert Jones

    RT @Scobleizer Jay Baer has the best 13 Observations From South by Southwest http://bit.ly/c28PWE These match my own observations closely.

  • http://www.axzm.com/ AXZM

    You hit the nail on the head. This was my first year, and I was let down by the tone and information being shared. People wanted to be shown HOW to do some of this stuff, not just WHO is recognized for doing it well. I am happy that the interactive part of the festival was a success this year, but they failed miserably to provide engaging presentations that truly challenged attendees knowledge on these topics. I guess there is always next year?

  • http://www.axzm.com/ AXZM

    You hit the nail on the head. This was my first year, and I was let down by the tone and information being shared. People wanted to be shown HOW to do some of this stuff, not just WHO is recognized for doing it well. I am happy that the interactive part of the festival was a success this year, but they failed miserably to provide engaging presentations that truly challenged attendees knowledge on these topics. I guess there is always next year?

  • http://twitter.com/CatherinVentura Catherine Ventura

    Great post Jay, thanks for recapping for those of us who were following from afar. Reading comments about speaker quality and the feedback on the @Ev keynote interview makes me wonder about shifting audience attitudes as well. I get the feeling that conference audiences are not only expecting — but starting to demand — entertainment as well as quality content from their speakers. And while Gary certainly delivers both, sometimes there's a lot of value to be had by listening hard to speakers who aren't as polished. Hopefully conferences can continue to provide interesting thoughtful content, even if it requires more commitment from our ears.

  • http://twitter.com/CatherinVentura Catherine Ventura

    Great post Jay, thanks for recapping for those of us who were following from afar. Reading comments about speaker quality and the feedback on the @Ev keynote interview makes me wonder about shifting audience attitudes as well. I get the feeling that conference audiences are not only expecting — but starting to demand — entertainment as well as quality content from their speakers. And while Gary certainly delivers both, sometimes there's a lot of value to be had by listening hard to speakers who aren't as polished. Hopefully conferences can continue to provide interesting thoughtful content, even if it requires more commitment from our ears.

  • http://twitter.com/socmedia365/status/10671013558 Richard Brasser

    Run down from SXSW – some new, some old, some good observations from @jaybaer http://bit.ly/aoS9AU

  • http://twitter.com/chiaracosenza/status/10671674157 ChiaraCosenza

    RT @blogtillyoudrop 13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/webtrendmap/status/10677450492 WEB TREND MAP

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consultin…: http://ow.ly/1np9x (via @SameerPatel)

  • http://twitter.com/catherinventura/status/10678840377 Catherine Ventura

    RT @jaybaer 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd Good comment thread too!

  • http://twitter.com/catherinventura/status/10678840377 Catherine Ventura

    RT @jaybaer 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd Good comment thread too!

  • http://twitter.com/mayelesha/status/10680063228 Elesha May

    RT @jaybaer: Jay Baer has 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/mayelesha/status/10680063228 Elesha May

    RT @jaybaer: Jay Baer has 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/mayelesha/status/10680063228 Elesha May

    RT @jaybaer: Jay Baer has 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/worldinmotion/status/10682935713 World in Motion

    13 Observations From South by Southwest (SXSW) | Conferences and Events | Social Media Consulting – Convince & Convert http://ow.ly/1nFja

  • http://twitter.com/chefgwen/status/10683527497 Gwen Walters

    For Geeks & Marketers (& Geeky Marketer) friends, @jaybaer's 13 observations from SXSW interactive conference: http://bit.ly/dvy488

  • http://twitter.com/sisterhdtheblog/status/10683547217 Sisterhood, the Blog

    RT @dcconcierge: Working on 2 more #sxsw blog postings, but in the meanwhile read this big picture recap by @jaybaer via @nishachittal. http://bit.ly/aZFVsY

  • http://twitter.com/lliu/status/10683793644 Lawrence Liu

    13 Observations From SXSW http://bit.ly/boruqY by @jaybaer [Guess these SM ppl never been 2a big conf like COMDEX, CES. Hint: Same shit!]

  • http://twitter.com/intersection1/status/10684452156 Mark Smiciklas

    Good read – 13 Observations From SXSW http://ow.ly/1nBHD Like the point about the need for "social specialization"

  • http://twitter.com/hnbd/status/10684982552 Jeff Arsenault

    RT @intersection1: Good read – 13 Observations From SXSW http://ow.ly/1nBHD Like the point about the need for "social specialization"

  • http://twitter.com/visionfuelmedia/status/10686737347 Vision Fuel Media

    13 Observations From South by Southwest #SXSW http://ow.ly/1nYFl

  • http://twitter.com/virtualjason/status/10686845215 Jason T. Ryan

    13 Observations From South by Southwest #SXSW http://ow.ly/1nYL7 via @VisionFuelMedia

  • http://www.monster.com/ Kathy O'Reilly

    Thank you Jay! Your insight was spot on and I totally agree with your entire recap. The networking opportunities, particularly the random meetings were gold to me. I only wished I could have met you in person. Hopefully one of these days soon. Thanks again for a terrific post. I'm in the process of recapping my feedback for our social media/PR/marketing and product teams, and feel I should save us all the time and just point them to your post! :)
    @kathyoreilly

  • http://www.monster.com/ Kathy O'Reilly

    Thank you Jay! Your insight was spot on and I totally agree with your entire recap. The networking opportunities, particularly the random meetings were gold to me. I only wished I could have met you in person. Hopefully one of these days soon. Thanks again for a terrific post. I'm in the process of recapping my feedback for our social media/PR/marketing and product teams, and feel I should save us all the time and just point them to your post! :)
    @kathyoreilly

  • http://twitter.com/cr8tivejen/status/10688361152 Jen Grant

    Love this boy's brain. —>by Jay Baer: 13 Observations From South by Southwest #SXSW http://ow.ly/1nYL7 via @VisionFuelMedia @VirtualJason

  • http://twitter.com/cr8tivejen/status/10688361152 Jen Grant

    Love this boy's brain. —>by Jay Baer: 13 Observations From South by Southwest #SXSW http://ow.ly/1nYL7 via @VisionFuelMedia @VirtualJason

  • http://twitter.com/rootorange/status/10695758716 Root Orange

    Very true RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/rootorange/status/10695758716 Root Orange

    Very true RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/srdoherty srdoherty

    Great to meet you and chat at TechKaraoke, Jay. Nice post. Even though this was my first SXSW, I definitely could see quite a few the points you made, especially about the behavior of certain people there. The main value I got from SXSW was to be able to connect face-to-face with many of the folks I only know through Twitter, forums, etc. It would be unfortunate if SXSW got so bad that good people stopped attending.

  • http://twitter.com/srdoherty srdoherty

    Great to meet you and chat at TechKaraoke, Jay. Nice post. Even though this was my first SXSW, I definitely could see quite a few the points you made, especially about the behavior of certain people there. The main value I got from SXSW was to be able to connect face-to-face with many of the folks I only know through Twitter, forums, etc. It would be unfortunate if SXSW got so bad that good people stopped attending.

  • http://twitter.com/zenaweist/status/10700977206 Zena Weist

    RT @cr8tivejen: Love this boy's brain. —>by Jay Baer: 13 Observations From South by Southwest #SXSW http://ow.ly/1nYL7 via @VisionF …

  • http://twitter.com/georgecanciani/status/10704752873 George Canciani

    Observations From South by Southwest (SXSW) @jaybaer http://bit.ly/b92I0I

  • http://twitter.com/georgecanciani/status/10704752873 George Canciani

    Observations From South by Southwest (SXSW) @jaybaer http://bit.ly/b92I0I

  • http://twitter.com/kohanacoffee/status/10706112711 Kohana Coffee

    veddy interesting – 13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/gawthrok/status/10709958593 Kevin Gawthrope

    13 Observations From South by Southwest (SXSW) – http://bit.ly/atHSXd (via @jaybaer)

  • http://twitter.com/roaldhojmark/status/10710065073 Roald Højmark

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/jp1113/status/10724685369 JP Gizzi

    Best critique of #SXSW I've read: http://cot.ag/bk0Vkw

  • http://www.purplecar.net/ PurpleCar

    re #10: I talked about the term social media back in January here: http://www.purplecar.net/2010/01/28/mediaisalwa… . I totally agree. We need to start using specific terms so we know what the hell we're all talking about.

  • http://www.purplecar.net/ PurpleCar

    re #10: I talked about the term social media back in January here: http://www.purplecar.net/2010/01/28/mediaisalwa… . I totally agree. We need to start using specific terms so we know what the hell we're all talking about.

  • http://twitter.com/shane_petty Shane Petty

    Hi Deborah,

    Like you it was my first SXSWi and I was also hoping to see more productive sessions. (I'm recommending Jay for next year, btw.) A couple of other websites that I've found very helpful are John Jantsch's Duct Tape Marketing (he also has a Social Media training program), Junta for Content Strategy and Michael Stelzner's Social Media Examiner. Additionally, I have lots of delicious bookmarks on social media I've come across in my journey the past 2 years (http://delicious.com/txmacdude/socialmedia). Hope those help you in your journey.

  • http://twitter.com/shane_petty Shane Petty

    Hi Deborah,

    Like you it was my first SXSWi and I was also hoping to see more productive sessions. (I'm recommending Jay for next year, btw.) A couple of other websites that I've found very helpful are John Jantsch's Duct Tape Marketing (he also has a Social Media training program), Junta for Content Strategy and Michael Stelzner's Social Media Examiner. Additionally, I have lots of delicious bookmarks on social media I've come across in my journey the past 2 years (http://delicious.com/txmacdude/socialmedia). Hope those help you in your journey.

  • http://twitter.com/callkathy/status/10741655422 Kathy Jacobs

    13 Observations From South by Southwest (SXSW) http://bit.ly/92aHJn (another great summary)

  • http://twitter.com/kimmie_chann/status/10741814536 Kimmie Chann

    RT @callkathy: 13 Observations From South by Southwest (SXSW) http://bit.ly/92aHJn (another great summary)

  • http://twitter.com/tonia_ries/status/10745146713 Tonia Ries

    Best post I've read on SXSW: 13 Observations From South by Southwest (SXSW) | Convince&Convert http://bit.ly/bjhdsW | thx @jaybaer

  • http://twitter.com/bostonmarketer/status/10751878634 Rachel Levy

    13 Observations From South by Southwest (SXSW) – great post by @jaybear http://bit.ly/bVsuke

  • http://twitter.com/mlperryny/status/10752913764 Mike Perry

    RT @bostonmarketer: 13 Observations From South by Southwest (SXSW) – great post by @jaybear http://bit.ly/bVsuke

  • http://twitter.com/davidbthomas/status/10752986013 David B. Thomas

    No reason to write my SXSW wrapup now: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Jay,

    First off, it was a pleasure meeting you at the conference!

    This was a great post – I especially appreciate the points on the importance of connecting your own dots and appreciating the random. It occurred to me that the constant stream of location updates could be hurting morale as knowing that friends/followers/etc. are elsewhere could lead to the perception that the grass is always greener at another party or panel…

    Another thing I noticed in regards to your point on “Star Power” is that geeks are getting a lot cooler than they were even 2 or 3 years ago. I think a lot of it has to do with the focus on social media – which is admittedly a lot cooler than say, enterprise software…

    Anyhow, was great meeting you, I love the blog and just subscribed for regular email updates :)

    Yael

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Jay,

    First off, it was a pleasure meeting you at the conference!

    This was a great post – I especially appreciate the points on the importance of connecting your own dots and appreciating the random. It occurred to me that the constant stream of location updates could be hurting morale as knowing that friends/followers/etc. are elsewhere could lead to the perception that the grass is always greener at another party or panel…

    Another thing I noticed in regards to your point on “Star Power” is that geeks are getting a lot cooler than they were even 2 or 3 years ago. I think a lot of it has to do with the focus on social media – which is admittedly a lot cooler than say, enterprise software…

    Anyhow, was great meeting you, I love the blog and just subscribed for regular email updates :)

    Yael

  • http://twitter.com/stickystimuli/status/10768859899 Yael

    Best #SXSW Wrap-Up I've Read So Far ( Courtesy of @JayBaer ) : http://ow.ly/1oMHy

  • http://twitter.com/sxswtweet/status/10769205325 SXSW tweets

    RT @StickyStimuli: Best #SXSW Wrap-Up I've Read So Far ( Courtesy of @JayBaer ) : http://ow.ly/1oMHy

  • http://twitter.com/sxswtweet/status/10769205325 SXSW tweets

    RT @StickyStimuli: Best #SXSW Wrap-Up I've Read So Far ( Courtesy of @JayBaer ) : http://ow.ly/1oMHy

  • http://www.providentpartners.net/blog Albert_Maruggi

    Excellent and there are many point on which to agree, but I'll contribute to advancing this discussion by wondering whether social “stuff” will be different than any other innovation. History shows innovation among the early adopters, expansion, risk aversion followed by consolidation. It seems the more large companies participate, the greater the chances it will look and smell like something tried before.

    this risk aversion will lead to more companies adopting social tactics and not truly benefitting from a deeper appreciation of making their culture more attuned to being social.

    I enjoyed half of the panels I attended, there were Metaio's augmented reality, props to John C Havens. Also Wayne Sutton, Amanda Congdon, as they highlight how a journalism major today may weave their talents and passion into the new journalist career. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication.

    I could not agree more about your Brogan and Vaynerchuk comments.

  • http://www.providentpartners.net/blog Albert_Maruggi

    Excellent and there are many point on which to agree, but I'll contribute to advancing this discussion by wondering whether social “stuff” will be different than any other innovation. History shows innovation among the early adopters, expansion, risk aversion followed by consolidation. It seems the more large companies participate, the greater the chances it will look and smell like something tried before.

    this risk aversion will lead to more companies adopting social tactics and not truly benefitting from a deeper appreciation of making their culture more attuned to being social.

    I enjoyed half of the panels I attended, there were Metaio's augmented reality, props to John C Havens. Also Wayne Sutton, Amanda Congdon, as they highlight how a journalism major today may weave their talents and passion into the new journalist career. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication.

    I could not agree more about your Brogan and Vaynerchuk comments.

  • http://www.providentpartners.net/blog Albert_Maruggi

    Excellent and there are many point on which to agree, but I'll contribute to advancing this discussion by wondering whether social “stuff” will be different than any other innovation. History shows innovation among the early adopters, expansion, risk aversion followed by consolidation. It seems the more large companies participate, the greater the chances it will look and smell like something tried before.

    this risk aversion will lead to more companies adopting social tactics and not truly benefitting from a deeper appreciation of making their culture more attuned to being social.

    I enjoyed half of the panels I attended, there were Metaio's augmented reality, props to John C Havens. Also Wayne Sutton, Amanda Congdon, as they highlight how a journalism major today may weave their talents and passion into the new journalist career. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication.

    I could not agree more about your Brogan and Vaynerchuk comments.

  • http://www.providentpartners.net/blog Albert_Maruggi

    Excellent and there are many point on which to agree, but I'll contribute to advancing this discussion by wondering whether social “stuff” will be different than any other innovation. History shows innovation among the early adopters, expansion, risk aversion followed by consolidation. It seems the more large companies participate, the greater the chances it will look and smell like something tried before.

    this risk aversion will lead to more companies adopting social tactics and not truly benefitting from a deeper appreciation of making their culture more attuned to being social.

    I enjoyed half of the panels I attended, there were Metaio's augmented reality, props to John C Havens. Also Wayne Sutton, Amanda Congdon, as they highlight how a journalism major today may weave their talents and passion into the new journalist career. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication.

    I could not agree more about your Brogan and Vaynerchuk comments.

  • http://www.providentpartners.net/blog Albert_Maruggi

    Excellent and there are many point on which to agree, but I'll contribute to advancing this discussion by wondering whether social “stuff” will be different than any other innovation. History shows innovation among the early adopters, expansion, risk aversion followed by consolidation. It seems the more large companies participate, the greater the chances it will look and smell like something tried before.

    this risk aversion will lead to more companies adopting social tactics and not truly benefitting from a deeper appreciation of making their culture more attuned to being social.

    I enjoyed half of the panels I attended, there were Metaio's augmented reality, props to John C Havens. Also Wayne Sutton, Amanda Congdon, as they highlight how a journalism major today may weave their talents and passion into the new journalist career. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication.

    I could not agree more about your Brogan and Vaynerchuk comments.

  • http://www.providentpartners.net/blog Albert_Maruggi

    Excellent and there are many point on which to agree, but I'll contribute to advancing this discussion by wondering whether social “stuff” will be different than any other innovation. History shows innovation among the early adopters, expansion, risk aversion followed by consolidation. It seems the more large companies participate, the greater the chances it will look and smell like something tried before.

    this risk aversion will lead to more companies adopting social tactics and not truly benefitting from a deeper appreciation of making their culture more attuned to being social.

    I enjoyed half of the panels I attended, there were Metaio's augmented reality, props to John C Havens. Also Wayne Sutton, Amanda Congdon, as they highlight how a journalism major today may weave their talents and passion into the new journalist career. I also liked Gregory Ng of Freezer Burns just because of his pure focus and dedication.

    I could not agree more about your Brogan and Vaynerchuk comments.

  • http://twitter.com/albertmaruggi/status/10779326277 Albert Maruggi

    @jaybaer enjoyed your reax #sxsw http://www.bit.ly/99fddP separately I shared your point #13 here http://bit.ly/bFFlAk all the best,

  • http://twitter.com/ocampesato/status/10807336849 Oswald Campesato
  • http://twitter.com/averyh/status/10845925627 Avery Horzewski

    Reading "13 Observations from South by Southwest (SXSW)", big social media conference for anyone not familiar with it. http://bit.ly/coSdLe

  • http://twitter.com/jessicarmurray/status/10851777202 Jessica Murray

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/delgadoman/status/10868148128 Manuel Delgado

    RT @JessicaRMurray: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/delgadoman/status/10868148128 Manuel Delgado

    RT @JessicaRMurray: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/delgadoman/status/10868148128 Manuel Delgado

    RT @JessicaRMurray: RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://zaneology.com zaneology

    I enjoy the conferences because I specifically attend in order to enjoy some good [IRL] in real life face time with the people I respect and consider friends in this social space. You are one of them and it was very nice to see you!

    As usual, thanks for being awesome,

    Zane

  • http://zaneology.com zaneology

    I enjoy the conferences because I specifically attend in order to enjoy some good [IRL] in real life face time with the people I respect and consider friends in this social space. You are one of them and it was very nice to see you!

    As usual, thanks for being awesome,

    Zane

  • http://twitter.com/ekmedia/status/10875645943 ekMEDIA

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/sweetsoaps/status/10880354339 Ellen Cagnassola

    RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/maddiegrant/status/10885418507 Maddie Grant

    13 Observations From South by Southwest (SXSW) http://j.mp/aXJx9v

  • http://twitter.com/turnhere/status/10886664539 TurnHere

    TurnHere LOVES Small Businesseses like @SweetSoaps – How cool that @jaybaer included you in this post! http://bit.ly/9xBsoX

  • http://twitter.com/sweetsoaps/status/10886732713 Ellen Cagnassola

    RT @turnhere: TurnHere LOVES Small Businesseses like @SweetSoaps – How cool that @jaybaer included you in this post! http://bit.ly/9xBsoX

  • http://twitter.com/julieminevich/status/10890075720 Julie Minevich

    RT @maddiegrant: 13 Observations From South by Southwest (SXSW) http://j.mp/aXJx9v

  • http://twitter.com/julieminevich/status/10890075720 Julie Minevich

    RT @maddiegrant: 13 Observations From South by Southwest (SXSW) http://j.mp/aXJx9v

  • http://twitter.com/mjgagnon/status/10890819268 Marie-Josee Gagnon

    An interesting look at @SXSW by @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/mclortie/status/10898026211 marie-claude lortie

    RT @MJGagnon: An interesting look at @SXSW by @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/mclortie/status/10898026211 marie-claude lortie

    RT @MJGagnon: An interesting look at @SXSW by @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/mclortie/status/10898026211 marie-claude lortie

    RT @MJGagnon: An interesting look at @SXSW by @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/mclortie/status/10898026211 marie-claude lortie

    RT @MJGagnon: An interesting look at @SXSW by @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/marieclortie/status/10898891692 marie-claude lortie

    RT @MJGagnon: An interesting look at @SXSW by @jaybaer http://bit.ly/coSdLe

  • http://twitter.com/jn_seattle/status/10900614058 John S Niles

    RT @randylewiskemp: 13 Observations From South by Southwest [Interactive conference in Austin, TX] (SXSW) http://bit.ly/coSdLe

  • http://twitter.com/just_kate/status/10905176541 Kate Brodock

    13 Observations From South by Southwest (Convince & Convert) http://bit.ly/d9jB0Y /cc

  • http://twitter.com/pookypug/status/11047718750 PookyPug

    Agreed. RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://twitter.com/pookypug/status/11047718750 PookyPug

    Agreed. RT @jaybaer: 13 Observations From South by Southwest (SXSW) http://bit.ly/atHSXd

  • http://www.superiorpromos.com/ Promotional Products

    Interesting that you did not think it was that good, because just a quick glance at your list put a very positive image in my mind. Thanks for sharing, I couldn't make it this year, but it has been very beneficial in the past!

  • http://twitter.com/jeffhurt/status/11099673258 Jeff Hurt

    @chrisuschan More concern about SxSW process and content http://bit.ly/coSdLe http://bit.ly/aXzMTF

  • http://geekmommy.net Lucretia (GeekMommy) Pruitt

    Late (unfashionably so) to the post… I have to say it was horrid not crossing paths with you down there this year.
    Having a core convo at the same time as AllHat seems to have messed up many of my connections.
    Next year, however, is another year.

    Love this post, my friend. It has the feel of the SXSWi that I was at. Thanks for taking the time.

  • http://twitter.com/seanhaubert/status/12055956766 Sean Haubert

    13 Observations From South by Southwest (SXSW) http://ping.fm/EUnJP

  • http://twitter.com/seanhaubert/status/12055956766 Sean Haubert

    13 Observations From South by Southwest (SXSW) http://ping.fm/EUnJP

  • Dave Lee

    Don't underestimate QR Codes…the NBA used them at the 2010 All Star Game. They used electronic signs in the areas where people were in lines (bathrooms and food) and with no advertisement other than these displays had 10K people (100K were in attendance) use them to access their merchandise website. Not bad for a first try!

  • http://www.convinceandconvert.com jaybaer

    I'm a HUGE proponent of QR codes. Just need to get the whole beta vs. VHS type thing solved. I've been pushing a lot of clients to get involved with it.

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • http://www.hireawiz.com/ Kory Allen

    Good post..
     
    Thanks
    http://www.hireawiz.com