Community Management, Convince and Convert, Digital Marketing, Social Media Strategy, Conferences and Events, Integrated Marketing and Media, Social Media Marketing

19 Top Takeaways from B2B Forum

candc 19 Top Takeaways from B2B ForumEarlier this week, I had the pleasure of attending and speaking at the MarketingProfs B2B Marketing Forum in Boston.

As usual for MarketingProfs‘ events, it was a superlative, intimate mixture of excellent speakers and smart, eager attendees.

For me, the highlights were the presentation by Sandy Carter of IBM on their use of social media, and the keynote by author Barry Schwartz on reinserting ethics and “practical wisdom” into business.

Sandy made be realize that the B2B vs. B2C chasm is mostly hokum, and Barry made be remember just how incredibly lucky I am to be able to do social media consulting and blogging for a living.

(A humble thank you to everyone (including you) who make it possible for me to have a calling, instead of a job. I’ll try my best to help you however I can. And never be afraid to ask.)

I also got to reconnect with a veritable posse of social media folks whose work I admire, and I met dozens of very sharp B2B marketers, many of whom had great questions about social media.

And whether it was the keynote about Twitter from Steven Johnson (who wrote this week’s cover story in Time Magazine about it), several panel sessions on social media, the Twitter 1:1 therapy sessions, or my own social media hot seat lab, social media was everywhere at this conference. Including a TON of #mpb2b tweets.

I scanned every #mpb2b tweet – thousands – to bring you these 19 gems. The thoughts from this conference that I’ll be using in my own work. (thanks to the awesome Mike Damphousse @damphoux for this best-of idea, which I proudly and promptly borrowed). Note that some of these tweets are my own, because I thoroughly live tweeted many sessions. (read about how I use Twitter for note-taking)

@jaybaer Whoa. @sandy_carter shows IBM/MIT research that puts value on social connections. $948 annual revenue per strong connection. #mpb2b

@BDSolutions @ConversationAge says: creating thought ldrshp content is abt educating reader & empowrng them 2 share/teach their new knowledge #mpb2b

@GinnyBartosek #mpb2b nugget: You’ve already lost control, in fact you need to, but you CAN guide the narrative about your org by listening and responding.

@MitziThomas Website Analytics: Does the home page provide evidence that user goals can be completed? 15% of B2B sites pass. #mpb2b

@MitziThomas Customer loyalty measurement: the best predictor of customer loyalty is employee loyalty. #mpb2b

@timust3 “Customer service isn’t a burden, it’s a gold mine!” – Chris Penn, Edvisors. Leverage customer questions to drive content. #mpb2b

@timust3 When designing, create pencil sketches w/ direct client input instead of creating a gfx mockup and getting a simple yes/no approval #mpb2b

@bdsolutions @ExactTarget reports 73% of subscribers report email as junk/spam based on from line; 69% based on subject line #mpb2b

@jaybaer “Has your social media program changed the way people perceive you?” asks @kdpaine Bingo. I’m getting a tattoo of that. #mpb2b

@angelaleavitt Guy Powell on marketing dashboards “marketers measure the easy things, but not the right things” #mpb2b

@HGMarketing As you target further up the title chain, make the emails shorter, simpler, something that a CxO can read on an iPhone #mpb2b

@DeedsAC Social Media for B2B is about storytelling, building relationships, & creating a conversation–& it’s not always about the product! #mpb2b

@AmberCadabra Excessive “rules” are insurance against disaster and a guarantee of mediocrity – more Barry Schwartz at #mpb2b

@schoolmarketer Integrated marketing: don’t just be “more”. Be different. What makes ur brand different? Share it. #mpb2b

@DonnaTocci By 2011 70% + of calls to cust. service centers will come from mobile phones. Great oppty to get them to opt into future mobile msgs. #mpb2b

@emailman Great #mpb2b session on mobile marketing. Follow same opt-in practices as you would for email marketing to ensure a positive customer experience

@jlysne @amyafrica says click here now gets 4-6x more clicks than click here #mpb2b

@donnatocci When designing your website the phone number should be clickable to initiate a call right away for mobile users. Good tip! #mpb2b

@marketingprofs Do you have a job, career or a calling? Allowing people to use judgment & intuition allows them 2 develop a calling #mpb2b

Which of those 19 is most interesting to you?

  • Donna Tocci

    Jay – so great seeing you in Boston! Thanks for going through all of these Tweets and finding some fabulous tidbits. I’d missed a few of them. Thanks!

  • Donna Tocci

    Jay – so great seeing you in Boston! Thanks for going through all of these Tweets and finding some fabulous tidbits. I’d missed a few of them. Thanks!

  • http://YourWebsite Donna Tocci

    Jay – so great seeing you in Boston! Thanks for going through all of these Tweets and finding some fabulous tidbits. I’d missed a few of them. Thanks!

  • http://www.marketingfinger.com/ Andrew Spoeth

    Thanks for the nice summary. A couple of these stand out for me, e.g. clickable phone numbers, IBM’s measuring $ value of social connections, and the link between customer and employee loyalty.

    Andrew Spoeth’s last blog post..David Pogue on TED: Cool Phone Tricks

  • http://www.marketingfinger.com/ Andrew Spoeth

    Thanks for the nice summary. A couple of these stand out for me, e.g. clickable phone numbers, IBM’s measuring $ value of social connections, and the link between customer and employee loyalty.

    Andrew Spoeth’s last blog post..David Pogue on TED: Cool Phone Tricks

  • http://www.marketingfinger.com Andrew Spoeth

    Thanks for the nice summary. A couple of these stand out for me, e.g. clickable phone numbers, IBM’s measuring $ value of social connections, and the link between customer and employee loyalty.

    Andrew Spoeth’s last blog post..David Pogue on TED: Cool Phone Tricks

  • http://childrensnational.org/ Christina Eaglin

    It was great meeting you and I am looking forward to using your business card . Thanks for the great summary, I am sharing it with my staff and friends.

  • http://childrensnational.org Christina Eaglin

    It was great meeting you and I am looking forward to using your business card . Thanks for the great summary, I am sharing it with my staff and friends.

  • http://thelostjacket.com/ Stuart Foster

    Twas a fantastic conference…I was happy to hand you a flier or five ;). Definitely cool to meet you in person as well.

    Stuart Foster’s last blog post..B2B Companies: Stop Being Boring

  • http://thelostjacket.com Stuart Foster

    Twas a fantastic conference…I was happy to hand you a flier or five ;). Definitely cool to meet you in person as well.

    Stuart Foster’s last blog post..B2B Companies: Stop Being Boring

  • http://twitter.com/tamsul/status/2110421065 Tamara Sullivan

    RT @DonnaTocci: RT @jaybaer: 19 Top Takeaways from B2B Marketing Forum. #mpb2b http://bit.ly/1729Rb Definitely great mobile ideas!

  • http://twitter.com/cdladd/status/2110597017 Carla Ladd

    19 Top Takeaways from B2B Forum | Integrated Marketing and Media …: Social Media Strategy Blog Social Media Co.. http://bit.ly/8KWBM

  • http://twitter.com/mkmackey/status/2110659063 Kathy Mackey

    19 Top Takeaways on B2B Social Media Strategy http://bit.ly/8KWBM #marketing

  • http://twitter.com/stuartcfoster/status/2111143399 Stuartcfoster

    RT @tweetmeme 19 Top Takeaways from B2B Forum | Integrated Marketing and Media | Social Media Consulting – Conv… http://tinyurl.com/noaod4

  • http://twitter.com/mitzithomas/status/2111552735 Mitzi Thomas

    RT @tweetmeme 19 Top Takeaways from B2B Forum http://tinyurl.com/noaod4

  • http://twitter.com/barry_brown/status/2113314215 barry brown

    reading "19 Top Takeaways from B2B Forum" http://bit.ly/Mj7sL by @jaybear

  • http://www.hgmarketing.com/ Laura Powers

    Jason, Your social media Hot Seat Lab was terrific at MP B2B.

    Thanks for including my tweet in your list. It was a retweet however and I’d like to make sure the proper credit goes to @damphoux for the original tweet.

    Laura
    @HGMarketing

    • http://www.convinceandconvert.com/ Jason Baer

      Hi Laura. Thanks so much for the kind words on my lab. Much appreciated. That’s very thoughtful of you to make sure you extend credit to @damphoux. I saw it was a RT, but since I’d already included him elsewhere in the post, I wanted to spread the love. Cheers, j

    • http://www.convinceandconvert.com/ Jason Baer

      Hi Laura. Thanks so much for the kind words on my lab. Much appreciated. That’s very thoughtful of you to make sure you extend credit to @damphoux. I saw it was a RT, but since I’d already included him elsewhere in the post, I wanted to spread the love. Cheers, j

  • http://www.hgmarketing.com Laura Powers

    Jason, Your social media Hot Seat Lab was terrific at MP B2B.

    Thanks for including my tweet in your list. It was a retweet however and I’d like to make sure the proper credit goes to @damphoux for the original tweet.

    Laura
    @HGMarketing

    • http://www.convinceandconvert.com Jason Baer

      Hi Laura. Thanks so much for the kind words on my lab. Much appreciated. That’s very thoughtful of you to make sure you extend credit to @damphoux. I saw it was a RT, but since I’d already included him elsewhere in the post, I wanted to spread the love. Cheers, j

  • http://www.hgmarketing.com/ Laura Powers

    Jason, you’re social media Hot Seat Lab was terrific.

    Thanks for including my Tweet in you post, however it was a retweet and the proper credit goes to @damphoux.

    Laura
    @HGMarketing

  • http://www.hgmarketing.com/ Laura Powers

    Jason, you’re social media Hot Seat Lab was terrific.

    Thanks for including my Tweet in you post, however it was a retweet and the proper credit goes to @damphoux.

    Laura
    @HGMarketing

  • http://www.hgmarketing.com Laura Powers

    Jason, you’re social media Hot Seat Lab was terrific.

    Thanks for including my Tweet in you post, however it was a retweet and the proper credit goes to @damphoux.

    Laura
    @HGMarketing

  • http://twitter.com/JDEbberly/status/ J D Ebberly

    19 Top Takeaways from B2B Forum, by Convince & Convert – http://sn.im/k1zq3

  • http://twitter.com/therealprman/status/2366416186 Steve Farnsworth

    19 Top Takeaways from B2B Forum http://ow.ly/fXBz

  • Steve Farnsworth

    19 Top Takeaways from B2B Forum http://ow.ly/fXBz

  • http://www.rhinotelemarketing.com/ B2B Telemarketing Services

    Wish I could have been there! Next year it is a must do

  • http://www.rhinotelemarketing.com B2B Telemarketing Services

    Wish I could have been there! Next year it is a must do

  • http://twitter.com/amystark/status/19744007209 Amy Stark | #Indiana

    Here's the @JayBaer Post I mentioned http://bit.ly/9sxWFe @AaronCraigIABC @WindiH @QuePublishing @EmilyNave12 @carmencitarae @RobbysLaughter

  • http://twitter.com/amystark/status/19744218620 Amy Stark | #Indiana

    @AaronCraigIABC @WindiH @QuePublishing @EmilyNave12 @carmencitarae @RobbysLaughter 1 Influential B2B SM connection=$948 http://bit.ly/9sxWFe

  • alexisdaniels009

    I wish I could ,also settle an appointment with you your articles are so great!

    b2b

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