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6 Required Competencies for Social Organizations

Now, marketing is the center of American business.

Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.

Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written a letter, told his friends. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. All of this is happening to companies (maybe yours) every minute of every day.

Marketing isn’t about campaigns any more. It’s always-on. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility.

Power, Risk & Accountability

Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I was joined by my friends (and clients) Jon Bailey and Indra Gardiner of Bailey Gardiner, an integrated agency in San Diego (check out their excellent blog – Don’t Drink the Kool-Aid).

The theme of the presentation was this new era of marketing-centrism and what it takes to succeed in an environment where marketing plans are not month-to-month, but minute-to-minute.

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have.

1. Active Listening
Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. If you’re not willing to listen to what your customers are telling you, when they are clearly using social media (especially Twitter) as the new 1-800 number, then you have a problem with your corporate culture that social media can’t fix.

2. Always Be Marketing
Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day.

3. Develop Rules of Engagement
The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening? When? Who do they tell if an opportunity occurs? How much can you say? What can your employees do in terms of being “accidental marketers” for the brand? You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Otherwise, you’ll never be able to move fast enough if you’re trying to ponder your options in real-time.

4. Manage Expectations
Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas. On a recent panel discussion we were on at AZIMA, she made a terrific point that if a consumer places a phone call, they’ll wait on hold 15 or more minutes. If a consumer emails a company, we’ve trained them to expect a response in a day or so. But, if they tweet your brand, they expect you to answer in seconds.

This is a tricky proposition. You of course want to be responsive to your customers in social media, but disproportionately so? Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers? And is that appropriate?

Regardless, you need to set some expectations in social media, which is why companies are starting to list hours of operation on their Twitter accounts, etc.

5. Build a Crisis Plan
Is today the day that a social media-fueled crisis erupts for your brand? Probably not, but maybe. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. It only took Domino’s two employees to put some cheese in their nose, and global reputation suffered.

You’ll probably never need your social media crisis plan. But, if a crisis were to occur, and you don’t have a plan, you’ll sure wish you did.

6. Discover Opportunities
If you’re actively listening, you’ll find natural opportunities to market your company contextually. You’re not “selling” you’re “helping” – and that’s the most powerful type of selling there is.

On a near-continuous basis, consumers are asking for help making purchasing decisions. How can you take friction out of that process by just-in-time tweeting, participating in Yahoo! and/or Linkedin Answers, or create a series of helpful YouTube videos (like Coldwell Banker).

Is today the day you start integrating social media with marketing and customer service?

  • Anonymous

    This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. The important part about this is to take what people say with a grain of salt… because some people are just out to hurt others.

  • http://twitter.com/epopulacedev/status/9581043598 Jim Weldon

    6 Required Competencies for Social Organizations: Now, marketing is the center of American business.
    Why? because … http://bit.ly/aXBdTP

  • http://twitter.com/gregdelima/status/9581043605 Greg de Lima

    RT @greggvm: You bet. "6 Required Competencies for Social Organizations" http://j.mp/9GDQjh (via @jaybaer)

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  • http://twitter.com/drbret/status/9581089393 drbret

    rt @jaybaer six required competencies for social organizations http://ow.ly/1aNz3

  • http://twitter.com/reallyleila/status/9581222510 Leila Samii

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX Interesting how social media has changed the culture of business!

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    RT @inspiredmag: 6 Required Competencies for Social Organizations http://bit.ly/b9tdIA

  • http://twitter.com/mjmudd/status/9581313069 MJMudd

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    ▻6 Required Competencies for Social Organizations http://bit.ly/c1eQeX – via @stuartfoster

  • http://www.malashockdance.org/ Rachel McRoberts

    Hi Jay! I really enjoyed your presentation at LEAD San Diego this morning. From following your blog and others, as well as our own experimentation, we have heard a lot of these ideas before. But it's always great to get new perspectives–and #6, about discovering natural opportunities and thinking about helping rather than selling, was a GREAT reminder. We are back in the office and brainstorming… Thank you!

  • http://twitter.com/websuccessdiva/status/9582405627 Maria Reyes McDavis

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  • http://twitter.com/marketingfltr/status/9582529525 Marketing Filter

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  • http://twitter.com/fruchter/status/9582547895 Mike Fruchter

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  • http://twitter.com/kristen_okla/status/9582872191 Kristen Turley, APR

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  • topsy_top20k_en

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  • http://twitter.com/competent/status/9582889630 competent

    From Competent: 6 Required Competencies for Social Organizations: Now, marketing is the center of Ameri… http://bit.ly/bbQLwB Thanks! Dan

  • http://twitter.com/marketingfltr/status/9582919822 Marketing Filter

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  • http://twitter.com/marketingfltr/status/9583040956 Marketing Filter

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  • http://twitter.com/gorillamedia/status/9584374533 Michael Black

    6 Required Competencies for Social Organizations: Marketing isn’t about campaigns any more. It’s always-on. http://ow.ly/1aQb7

  • http://twitter.com/steveology/status/9584470077 Steve Farnsworth

    6 Required Competencies for Social Organizations http://ow.ly/1aO6Y

  • http://twitter.com/kwheeler/status/9584514442 Kevin Wheeler

    RT @steveology: 6 Required Competencies for Social Organizations http://ow.ly/1aO6Y

  • http://twitter.com/berpelding/status/9584553947 Brad

    6 Required Competencies for Social Organizations – Now, marketing is the center of American business. Why? because … http://ow.ly/16Eyu7

  • http://twitter.com/socialsentiment/status/9584635458 SocialMediaSentiment

    "6 Required Competencies for Social Organizations | Conferences and …" http://tinyurl.com/y9v3225

  • http://twitter.com/emilybv/status/9584678230 Emily B Verkruyse

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  • http://twitter.com/shelleyhartmann/status/9584682741 Shelley Hartmann

    RT @drbret: rt @jaybaer six required competencies for social organizations http://ow.ly/1aNz3

  • http://twitter.com/kbystrom/status/9584697230 Karen Bystrom

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  • http://twitter.com/fscjopen/status/9584973645 FSCJ Open Campus

    RT @nancyrubin: 6 Required Competencies for Social Organizations http://bit.ly/c1eQeX

  • http://twitter.com/fscj_ammoore/status/9584974795 A.E. Moore

    RT @nancyrubin: 6 Required Competencies for Social Organizations http://bit.ly/c1eQeX

  • http://www.engage121.com/ Brian Q Smith

    Jay, I like it, concise and to the point, will re-post later today if you do not mind!

  • http://twitter.com/brandon101/status/9585174418 Brandon Sutton

    6 Required Competencies for Social Organizations http://tr.im/PC8n ^oustanding post by @jaybaer (via @NotEasyToForget)

  • http://twitter.com/advertisinglaw/status/9586353555 John Lichtenberger

    RT @MJMudd RT @greggvm You bet. "6 Required Competencies for Social Organizations" http://j.mp/9GDQjh /via @jaybaer

  • http://twitter.com/heathersanford/status/9586504075 Heather Sanford

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  • http://twitter.com/i12socialmedia/status/9586729713 Social

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  • http://twitter.com/jamiewerner/status/9587293419 PR Travel Lifestyle

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX via @jaybaer

  • http://twitter.com/conniecw/status/9587325799 Connie Wong

    RT @jamiewerner: 6 Required Competencies for Social Organizations http://bit.ly/c1eQeX via @jaybaer

  • http://twitter.com/bpollard/status/9588412604 Brett Pollard

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  • http://twitter.com/weintraub/status/9588422566 Weintraub Adv

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX

  • http://twitter.com/thegravityjones/status/9588477361 Christina Kozlowski

    RT @jaybaer: 6 Required Competencies for Social Organizations – http://bit.ly/8YsxUr (my new slide preso)

  • http://twitter.com/sylviaweise/status/9588575465 Sylvia Weise

    RT @bpollard: Don't miss Jay Baer's "6 required competencies for social organizations" http://ow.ly/1aS7c

  • http://twitter.com/spiral16/status/9588621535 spiral16

    6 Required Competencies for Social Organizations: great slideshow from @jaybaer : http://is.gd/965Kq

  • http://twitter.com/scenestealreric/status/9588622406 Eric Melin

    6 Required Competencies for Social Organizations: great slideshow from @jaybaer : http://is.gd/965Kq

  • http://twitter.com/corinwallace/status/9588674038 corinwallace

    Love this. RT @jaybaer: 6 Required Competencies for Social Organizations – http://bit.ly/8YsxUr (my new slide preso)

  • http://twitter.com/aaronhoos/status/9589293085 Aaron Hoos

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  • http://twitter.com/joltsocialmedia/status/9590062568 Jolt Social Media

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  • http://twitter.com/chuckhemann/status/9590070557 chuckhemann

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  • http://twitter.com/brandon_social/status/9590774186 Brandon Klemm

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  • http://twitter.com/bartmolenda/status/9590935500 Bart Molenda

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  • http://twitter.com/hweytens/status/9591644110 Hervé Weytens

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  • http://twitter.com/gbussmann/status/9591648618 Greg Bussmann

    6 Required Competencies for Social Organizations http://ow.ly/1aOJ3

  • http://twitter.com/michaelgwhite/status/9591657068 Michael White

    RT @jaybaer: 6 Required Competencies for Social Organizations – http://bit.ly/8YsxUr (my new slide preso)

  • http://twitter.com/ryandcook/status/9591988785 Ryan Cook

    RT @Gorillamedia: 6 Required Competencies for Social Organizations: Marketing isn’t about campaigns any more. It’s always-on. http://ow.ly/1aQb7

  • http://mrsnatalie.posterous.com/ Natalie

    I think you did a great job! It was a pleasure being on the panel as well. I loved the this emphasis on “it is all marketing.” Much needed! I think pigeon holes are a thing of the past

  • http://twitter.com/brookslacayo/status/9592661007 BROOKSLACAYO

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX

  • http://twitter.com/rickstoner/status/9594371284 RickStoner

    RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/bader_rutter/status/9594405999 Bader Rutter

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  • http://twitter.com/wordwritepr/status/9594421427 WordWrite PR

    RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/aliciadawn2008/status/9594439138 Alicia Gillespie

    RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/monkeycageuk/status/9594447577 Monkey Cage

    Customer expectations from businesses on twitter – Point no. 4 – http://bit.ly/b3N8AV – Bang on!

  • http://twitter.com/mackcollier/status/9594497673 Mack Collier

    RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/amp_agency/status/9594520832 AMP Agency

    RT @jaybaer 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq … "You’re not “selling” you’re “helping”"

  • http://twitter.com/lcacera_pr/status/9594743406 CaCera Richmond

    RT @wordwritepr: RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/dbrazeal/status/9595013797 David Brazeal

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX via @mackcollier

  • http://twitter.com/burhop/status/9595328770 Mark Burhop

    Exciting times for marketing people. RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/rorycarlyle/status/9595416364 rorycarlyle

    Good Read #socialmedia @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/sunsdigitaldiva/status/9595879874 Mandy Medsker

    Great Info RT @cliquekaila: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/scottappel/status/9597407541 Scott Appel

    RT @SunsDigitalDiva: Great Info RT @cliquekaila: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/leifyoungberg/status/9599046933 Leif Youngberg

    RT @jaybaer: 6 imperatives for real-time marketers http://is.gd/965Kq

  • http://twitter.com/marketingfltr/status/9599162557 Marketing Filter

    RT @jaybaer 6 imperatives for real-time marketers http://is.gd/965Kq

  • http://twitter.com/bloomgfootprint/status/9600277053 Katie Fox

    6 Required Competencies for Social Organizations http://bit.ly/bYjwNe (via @jaybaer)

  • http://twitter.com/nikolasseveridt/status/9600652976 Nikolas Severidt

    6 Required Competencies for Social Organizations | Conferences and Events | Social Media Consulting – Convince & Convert http://ow.ly/1b07J

  • http://twitter.com/hkotadia/status/9602952792 Harish Kotadia

    6 Required Competencies for Social Organizations http://bit.ly/cOFz6i #sCRM #PR #analytics

  • http://twitter.com/gbussmann/status/9603755013 Greg Bussmann

    6 Required Competencies for Social Organizations http://ow.ly/1aTK4

  • http://twitter.com/jorgebarba/status/9603837070 Jorge Barba

    6 Required Competencies for Social Organizations http://bit.ly/dnGsSG

  • http://twitter.com/tojosan/status/9603837519 Todd R Jordan

    RT @gbussmann: 6 Required Competencies for Social Organizations http://ow.ly/1aTK4

  • http://twitter.com/luisdans/status/9604815162 Luis Daniel Soto

    RT @jorgebarba: 6 Required Competencies for Social Organizations http://bit.ly/dnGsSG

  • http://twitter.com/aschottmuller/status/9605270596 Angie Schottmuller

    SKILLS: 6 Required Competencies for Social Organizations http://bit.ly/c1eQeX @jaybaer #socialmedia #career

  • http://twitter.com/websterpres/status/9605349961 Beth Stroble

    RT @gbussmann: 6 Required Competencies for Social Organizations http://ow.ly/1aTK4

  • http://twitter.com/justcoachit/status/9609119007 Irene Becker

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX

  • http://twitter.com/pete_scanlon/status/9613467815 Pete Scanlon
  • http://www.twitter.com/vegasgalb Brandie / @VegasGalB

    A great list! Thanks for the shout-out

  • http://twitter.com/konterfai/status/9616761974 Konterfai

    6 Required Competencies for Social Organizations http://ow.ly/1b3rj

  • http://twitter.com/linus_johansson/status/9619219390 Linus Johansson

    Marknadsföring och kundsuport goes realtid på nätet och Jay Baer skriver bra om detta http://bit.ly/dukqKi

  • http://twitter.com/elwirakotowska/status/9620583640 TotalMarketing.se

    #sociala medier+kundsupport, http://bit.ly/9aW066

  • http://twitter.com/devseo/status/9625622570 Alex Hall

    Awesome 6 Required Competencies for Social Organizations – http://is.gd/99Bmr #socialmedia

  • http://twitter.com/mollycgaines/status/9626735470 Molly Carter Gaines

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX (via @jaybaer)

  • http://twitter.com/redlincook/status/9627104806 Elise Redlin-Cook

    RT @cliquekaila: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/b2btwiter/status/9629852596 Mark Williams

    RT @JayBaer 6 imperatives for real-time marketers http://is.gd/965Kq

  • http://twitter.com/aegraphics/status/9629975461 A/E Graphics, Inc.

    RT @Bader_Rutter: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq

  • http://twitter.com/christinepmikel/status/9630079582 Christine Mikel

    RT @B2BTwiter: RT @JayBaer 6 imperatives for real-time marketers http://is.gd/965Kq

  • http://twitter.com/casuist/status/9631230641 g.v. wilkes iv

    6 Required Competencies for Social Organizations http://goo.gl/0az2 Crisis plan!

  • http://twitter.com/stefanw/status/9633242288 Stefan

    Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer http://bit.ly/9awP0X

  • http://twitter.com/eric__torres/status/9634069035 Eric Torres

    Marketing isn't about campaigns anymore, it's always on. 6 things you need 2 incorporate into your social media plan. http://bit.ly/dD6cDz

  • http://twitter.com/rickrosario/status/9634452069 Rick Rosario

    Word RT @Eric__Torres: Marketing isn't about campaigns, its always on. 6 things 2 incorporate in your social media plan http://bit.ly/dD6cDz

  • http://twitter.com/nateriggs/status/9634633210 Nate Riggs

    I'm really excited to speak with @jaybaer on a Skype Session today. Here's some of Jay's work. Killer stuff! – http://ow.ly/1bg9D

  • http://twitter.com/braundoug/status/9640254538 Doug Braun

    6 Required Competencies for Social Organizations => http://bit.ly/csr7fs (thanks @jaybaer)

  • http://twitter.com/don_crowther/status/9641012144 DonCrowther

    6 Required Competencies for Social Organizations http://ow.ly/1bftN

  • http://twitter.com/stevenetwork/status/9641193397 Steven Smith

    RT > @Don_Crowther 6 Required Competencies for Social Organizations http://ow.ly/1bftN. Dense but digestible!

  • http://twitter.com/tonyseruga/status/9642377805 Tony Seruga

    6 Required Competencies for Social Organizations http://ow.ly/1bl6J

  • http://twitter.com/jodimaas/status/9643262236 Jodi Mallow Maas

    6 Required Competencies for Social Organizations http://bit.ly/adxm1M

  • http://twitter.com/onecoach/status/9645760592 OneCoach

    6 Required Competencies for Social Organizations http://bit.ly/c1eQeX [great SM tips! via @jaybaer]

  • http://twitter.com/mmidas/status/9646351231 Mario Midas

    Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer http://bit.ly/9awP0X

  • http://twitter.com/myreactiveone/status/9648969476 reactiveone

    6 Required Competencies for Social Organizations by @JayBaer http://bit.ly/91e6GM / <– a MUST read @pfrulas

  • http://www.dontdrinkthekoolaidblog.com/ Indra Gardiner

    Jay – OK, I'm trying to get used to that…thanks so much for speaking at our LEAD event yesterday. Despite the cold you were terrific!

    And thanks for the shout out on the blog. That Twitter widget is cool.

  • http://twitter.com/rituparn/status/9671089607 Rituparn

    6 Req Competencies for Social Organizations | Conferences and Events | Social Media Consulting – Convince & Convert http://bit.ly/b3N8AV

  • ericboggs

    Interesting content, Jay. Though I somewhat disagree with the premise that “social media makes everything about marketing”. I would argue that “social media makes everything about product/service”.

    Now that it is so easy for Joe Q. Customer to speak his/her mind and influence his/her network, the stakes are much higher to figure out the product/service/message mix that makes them happy and to keep doing it over and over.

    People gush about good products/services…and people rant about bad products/services. And the outcomes for businesses can be sometimes glorious, sometimes painful.

    If a business' core product/service isn't creating real value for its customers, then marketing and/or social media kinda doesn't matter. Damage control, on the other hand…

  • http://twitter.com/stevenetwork/status/9686240354 Steven Smith

    An #FF shoutout to @Don_Crowther, thanks for re-tweeting Jay Baer's Six Required Competencies for Social Organizations http://ow.ly/1bftN

  • http://twitter.com/dadosmarcompr/status/9687844959 Mike Dado Phares

    mpkahuna7

    6 Required Competencies for Social Organizations – http://bit.ly/djhBEK (via @JayBaer)

  • http://twitter.com/kathyheasley/status/9691938977 Kathy Heasley

    6 Required Competencies for Social Organizations. http://ow.ly/1bgk5 #marketing #socialmedia

  • http://twitter.com/alterpreneur/status/9691991803 Alterpreneur

    RT @KathyHeasley 6 Required Competencies for Social Organizations. http://ow.ly/1bgk5 #marketing #socialmedia #smallbiz

  • http://twitter.com/branddynamite/status/9692083691 Jeff Funk

    RT @KathyHeasley: 6 Required Competencies for Social Organizations. http://ow.ly/1bgk5 #marketing #socialmedia

  • http://twitter.com/hs_recruiter/status/9692463539 Christina Stewart

    RT @KathyHeasley: 6 Required Competencies for Social Organizations. http://ow.ly/1bgk5 #marketing #socialmedia

  • http://twitter.com/sonnygill/status/9696975504 Sonny Gill

    6 Required Competencies for Social Organizations (via @jaybaer) http://bit.ly/c1eQeX

  • http://twitter.com/juhliselby/status/9716322098 JUHLi SELBy

    RT @KathyHeasley: 6 Required Competencies for Social Organizations http://ow.ly/1bgk5

  • http://twitter.com/baldovski/status/9797272971 Michael Baldovski

    Social or you just say your social? 6 Required Competencies for Social Organizations http://tinyurl.com/ylazsr4

  • http://twitter.com/baldovski/status/9810875042 Michael Baldovski

    How social? 6 Required Competencies for Social Organizations http://tinyurl.com/ylazsr4

  • http://twitter.com/intersection1/status/9832134178 Mark Smiciklas

    6 Required Competencies for Social Organizations http://ow.ly/1cEet

  • http://twitter.com/ejasontrout/status/9846681319 Jason Trout

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    if you missed @jaybaer's excellent workshop, catch a summary here: 6 Required Competencies for Social Organizations – http://bit.ly/c1eQeX

  • http://twitter.com/andreapelloquin/status/9875070459 Andrea Pelloquin

    LIke this one! 6 Required Competencies for Social Organizations – http://bit.ly/c1eQeX (via @jaybaer)

  • http://twitter.com/experidge/status/9878926273 岸川茂 ShigeruKishikawa

    RT @jaybaer: 6 Required Competencies for Social Organizations – http://bit.ly/c1eQeX

  • http://twitter.com/ashdhart/status/9892738323 Ashley Drake Gephart

    6 Required Competencies for Social Organizations http://ow.ly/1d70b

  • http://twitter.com/gregheadaz/status/9929985055 Greg Head

    "Marketing isn’t about campaigns any more. It’s always-on." The real time communicatons battle – from @jaybaer http://bit.ly/aZuKyU

  • http://twitter.com/lcacera_pr/status/9930425503 CaCera Richmond

    RT @WordWritePR: 6 key need-to-knows about social media's impact on your business. http://is.gd/965Kq #pr #PRSA

  • http://twitter.com/loueeezah/status/9985581646 Luiza Raposo

    RT @jaybaer: 6 Required Competencies for Social Organizations http://bit.ly/c1eQeX #in

  • http://twitter.com/slermann/status/10312488802 Lermann PR

    6 Required Competencies for Social Organizations – http://bit.ly/c1eQeX (via @jaybaer)

  • http://twitter.com/lorirtaylor/status/10639559309 Lori Taylor

    6 Required Competencies for Social Organizations… http://ow.ly/1liRM

  • http://twitter.com/grgone/status/10742916447 George Stamatakos

    6 Required Competencies for Social Organizations http://bit.ly/bl5kms

  • http://twitter.com/grgone/status/10742916447 George Stamatakos

    6 Required Competencies for Social Organizations http://bit.ly/bl5kms

  • http://twitter.com/enriconline/status/13209811448 enric

    6 Required Competencies for Social Organizations | Social Media Consulting – Convince & Convert: http://goo.gl/dCYV #BCMBarcelona

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