Social Media Strategy, Personal Branding

9 Big Personal Branding Changes I Just Made

JayBaer logo vertical e1394668095257 9 Big Personal Branding Changes I Just Made

It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has debuted, and now I’ve turned on an all-new version of my speaking-oriented site, JayBaer.com

Since I’m now doing a ton of keynote speaking in North America and beyond, I decided to take the personal brand imagery to the next level of polish. Here are the nine areas I’ve recently changed.

1. New logo (shown above)

My friend Chris Bohnsack of Bohnsack Design created the new JayBaer.com logo. Chris also did the Convince & Convert logo, for which he won a wheelbarrow full of design awards (Comedy Central copied us, not the other way around. We had it long before they did!)

2. New website design

Mikey Mioduski put together a brand-new layout for the JayBaer.com site. I tried to keep it very clean and make it exceptionally easy for meeting planners to find the key information they need to make a decision. We also implemented a lot of embedded videos and testimonials and calls-to-action.

3. New WordPress coding

The site was built by Greg Taylor and his team at Marketing Press, and included many custom widgets and other tools that not only make the site very mobile-friendly, but also allow me and the team to add testimonials, videos, photos and other “special” content easily. Greg and his folks will be writing a long blog post about all the ins and outs of the new Convince & Convert site when it’s launched, so you code warriors can geek out on that.

The site continues to be hosted (and well, I’ll add) by the guys at Web Synthesis (a Copyblogger joint). They have incredible tech support, and their entire mission is blazing fast, stable WordPress hosting. If you’re serious about this stuff, talk to them.

4. New sizzle reel

In the speaking business, video is gold. I’ve been working for more than two years on gathering up enough high quality video clips to be able to put together a truly first-class demo reel. I worked with the guys at Simplifilm (who also did the killer trailer for my book, Youtility). This was the first speaker demo reel they’ve done. They did an amazing job I think, and they are going to start offering demo reels as one of their services.

5. New social footprint

 9 Big Personal Branding Changes I Just MadeTo match the new site and new logo, we’re in the process of changing the backgrounds, etc. of all of my main social outposts like Twitter, Facebook, G+, etc. In some cases (like YouTube and Slideshare) we are making all-new channels so that I’ll have one version that’s devoted to speaking under the Jay Baer handle, and a separate version that is more dedicated to thought leadership and consulting, under the Convince & Convert umbrella. (because as you may know, Convince & Convert is 8 people now, not just me).

6. New email address

While I of course still use my ConvinceAndConvert.com email address, I have started using a JayBaer.com email address for speaker-related communication, for continuity.

7. New forms

I recently moved to Formstack to create and manage form submissions. Incredibly easy to use, and great integration with most email platforms. (FYI, I have a Webinar with Formstack coming up in May all about how to design forms that get better conversion rates)

8. New email distribution system and template

We recently moved to Mailchimp for our Convince & Convert (and new JayBaer.com) email. We’ve been happy with our previous solutions, but the ease-of-implementation and connectivity of Mailchimp + Formstack was too good to ignore. We’re still with Feedblitz for RSS.

 9 Big Personal Branding Changes I Just Made9. New document template

We send out a lot of proposals for speaking and workshops, and Mikey Mioduski put together a much more professional-looking Word/PDF template for my team and I to use in those circumstances.

That’s what I’ve been up to, and it’s long overdue. Many, many thanks to the terrific group that worked on all of this, including Jess Ostroff, Lisa Loeffler and Kim Corak from the Convince & Convert team.

I’d love your thoughts on any of it in the comments below.

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JayBaer logo vertical e1394668095257 9 Big Personal Branding Changes I Just Made
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9 Big Personal Branding Changes I Just Made
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It's time to take the personal branding to the next level, and Jay Baer and his team of collaborators made 9 big changes to achieve look and feel and thematic consistency.
  • MikesRoadTrip

    Love the logo…Chris did a great job! The video is killer too! I’d love to learn some of those motion graphic techniques. Continued success my friend…you rock!

  • Dante Cook

    Love the JayBaer site – The effort & time it must have taken to consolidate your messaging & branding across both sites & social channels couldn’t have been easy. Kudos to your team for all of the great work.

    It’s funny you mention the CopyBlogger tools, I was just looking at using the Genesis Framework with a StudioPress theme for my next project. I know you’re a WordPress vet so I’ll have to shoot you a few questions sometime.

    Great work & I’m excited for the new Youtility editions coming in 2014!

  • http://www.jasonkonopinski.com/ Jason Konopinski

    Congrats, man! It looks fantastic. You are an inspiration.

  • http://www.prairiefoxweb.com/ Leah Mazur

    This is awesome Jay, you thought of everything! I think personal branding is so important and you’ve really done it right.

  • Mack Collier

    Great job, Jay, love the speaking site especially, very clean. I am jealous!

  • Jill Rowley

    Wow, Jay. You truly exemplify #Youtility. Amazing value you are sharing with the world. THANK YOU!!

  • http://www.readz.com/ Bart De Pelsmaeker

    Very nice Jay – love the social footprint ones. Only pity that you still use PDF and not a responsive content format for long form. Sigh. I cant say it without pitching but we sure would love to do that for you.

    • http://www.convinceandconvert.com/ jaybaer

      Which form Bart?

  • http://www.readz.com/ Bart De Pelsmaeker

    Hey Jay, sorry – I am so deep in this stuff. To the point it changed my vocabulary. I meant ‘long-form’ content. Thinking of those white papers and ebooks. We make those for our clients on our platform as a web app. Responsive, SEO, in-content analytics etc. Makes for much deeper reads, and especially on mobile of course.

    • http://www.convinceandconvert.com/ jaybaer

      Got it. Very interesting.

      • http://www.readz.com/ Bart De Pelsmaeker

        Thanks! Any time – bart@readz.com . Have seen you speak, so it would be a pleasure. All best, Bart

  • ateee

    Should I buy bitcoins too or…

  • http://chris.ly/ Chris Lee

    Congrats, Jay! Love the new logo, new site and the clarification of branding!

  • Arnie Kuenn

    Great job JB! Love it all – even this announcement.

  • Emeric

    I love the video, I can’t get enough of your speaking :-) I would definitely make a shorter version of it with only the golden nuggets (to make a 2 minute version of it). 18 minutes is pretty long for a first contact. See you next week!

  • http://www.gahproductions.com/ Torry Hamilton

    Love the new look!

  • http://www.it-sales-leads.com/ Barbara Mckinney

    I love the new design of your site and new logo. I wish you all the best Jay!

    • http://www.convinceandconvert.com/ jaybaer

      Thanks so much Barbara!

  • Scot

    Social media marketing is quickly becoming the best way to connect with your customers and fans online.

  • Tema Frank

    Great logo! Exciting rebranding all around! Congratulations, Jay!