Community Management, Social Media Strategy, Brand Communities, Social Media Marketing

Are You Taking Social Media Shortcuts?

Are you treating social media like a checklist?

A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

The Big 4 of Social Media.jpg Are You Taking Social Media Shortcuts?And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

There’s More Out There if You Look For It

Every day, 22 million Americans eat at McDonald’s. But, there are 108 million other people that eat at restaurants each day in America that are NOT McDonald’s.

Ten of the World s Strangest Social Networks CIO.com Business Technology Leadership 300x201 Are You Taking Social Media Shortcuts?A recent feature on CIO.com on “10 of World’s Strangest Social Networks” gets it all wrong. Somebody’s “strange” social network is someone else’s potentially thriving customer community. And when you stick 100% to the Big 4, you miss those opportunities.

Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community. Of course facial hair supply. But, what about photographers or digital cameras? What about Baskin Robbins – with a promotion offering free samples (and extra napkins)?

There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers.

It’s About Engagement, Not Eyeballs

I worry that by focusing so much on the Big 4, we start to look at social media through the prism of audience size, which is a vestige of the old marketing. Remember, social media is about meeting your customers in their house, on their terms, and working together. And if your customers are on VampireFreaks.com (which has 2.2 million members), then maybe that’s where you should be as well – even if that means you don’t participate on Twitter.

I’m not saying you have to have a social presence in every single place one of your customers has an account. That’s impractical and unnecessary. But, in the rush to “do” social media, companies are forgetting that the communities that are most social (and thus carry the most potential) are those that are topically focused.

Do you really know where your customers are in social media? Are you ready to look harder?

  • http://blog.mycroburst.com/ Christian Logan

    I'm ready to look harder for sure. But I think that we must understand that all social media sites do not work for every industry. Where twitter might be good for designers, facebook is perhaps better for small businesses. Creating your presence everywhere doesn't exactly work, it just eats up more energy.

  • http://prperspectives.tumblr.com/ Nisha Pawar

    There are many niche markets and social media out there. There is a lot of potential if they can all be utilised properly. This may be of interest:
    http://prperspectives.tumblr.com/

  • http://twittercism.com Sheamus

    Quite. And if you're not careful, you can come across looking like a complete amateur, and actually hurt your brand.

    There's also a genuine risk of spreading yourself too thinly. If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else.

    Jay's right that it definitely makes sense to look at all the options. The point about McDonald's is incredibly valid. It's my experience that not every kind of organisation gels nicely with social media, certainly in the standardised, more-popular forms. Some things are a *very* hard sell, and the folks in those niches would absolutely be better looking for a platform that is more on-topic.

    I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). It doesn't work well for very localised brands, because Twitter isn't really about your local network. For businesses on Twitter, it's about reaching as many customers as possible, and being able to cater to them. If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things.

  • http://twittercism.com Sheamus

    Quite. And if you're not careful, you can come across looking like a complete amateur, and actually hurt your brand.

    There's also a genuine risk of spreading yourself too thinly. If you only have the resources to focus on one or two social networks, it really should be Twitter and Facebook, unless you have really solid evidence that your product and brand will be significantly more lucrative somewhere else.

    Jay's right that it definitely makes sense to look at all the options. The point about McDonald's is incredibly valid. It's my experience that not every kind of organisation gels nicely with social media, certainly in the standardised, more-popular forms. Some things are a *very* hard sell, and the folks in those niches would absolutely be better looking for a platform that is more on-topic.

    I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). It doesn't work well for very localised brands, because Twitter isn't really about your local network. For businesses on Twitter, it's about reaching as many customers as possible, and being able to cater to them. If you don't ship nationally and internationally, in my opinion you're probably better off concentrating on Facebook (and/or a niche network, if available). Sure, have a profile on Twitter, but if all of your sales are from footfall to your single store in Barrow, Alaska, I wouldn't expect great things.

  • philsimonsystems

    I'm with you, Jason. The Long Tail makes mustache networks (great name for a band, right) very relevant to the right audience.

  • http://twitter.com/wissensauslese/status/10216532746 Wissensauslese

    RT @jaybaer: Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A re… http://bit.ly/aLDxEE #marketing

  • http://twitter.com/innovateaz/status/10216534463 Innovate AZ

    Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A recent study by Econsulta… http://bit.ly/cJjiRD

  • http://twitter.com/mycrowdca/status/10216558151 MyCrowd.ca

    RT @doktormarketing – Are You Taking Social Media Shortcuts? http://bit.ly/9Mg8zc #ConvinceandConvert

  • http://www.jdamico.net JDamico

    To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.” If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. It will also tell us if we should rule out any social media tools.

  • http://www.jdamico.net JDamico

    To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.” If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. It will also tell us if we should rule out any social media tools.

  • http://www.jdamico.net JDamico

    To Jay's point, one shouldn't apply a prescriptive approach to social media and automatically go with, as he put it, the “Big 4.” If we follow the first rule of social media, which is to listen, then that should indicate in what social media neighborhood(s) our prospects and clients live. It will also tell us if we should rule out any social media tools.

  • http://twitter.com/kworkmanflood/status/10216947318 Kelly Workman-Flood

    Jay Baer Blog: Are You Taking Social Media Shortcuts? http://bit.ly/bntqNj Full http://bit.ly/c771S3

  • http://twitter.com/kworkmanflood/status/10216947318 Kelly Workman-Flood

    Jay Baer Blog: Are You Taking Social Media Shortcuts? http://bit.ly/bntqNj Full http://bit.ly/c771S3

  • http://twitter.com/inspiredmag/status/10217321360 Inspired Magazine

    Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/inspiredmag/status/10217321360 Inspired Magazine

    Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/donna_carlsson/status/10217329274 donna carlsson

    RT @inspiredmag: Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/donna_carlsson/status/10217329274 donna carlsson

    RT @inspiredmag: Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/designdef/status/10217421911 Christina Logan

    RT @inspiredmag: Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/designdef/status/10217421911 Christina Logan

    RT @inspiredmag: Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/unicornrw/status/10217456674 Rebecca Williams

    Are You Taking Social Media Shortcuts? Are you treating social media like a checklist? http://bit.ly/a9XgUf #bmeurope

  • http://twitter.com/unicornrw/status/10217456674 Rebecca Williams

    Are You Taking Social Media Shortcuts? Are you treating social media like a checklist? http://bit.ly/a9XgUf #bmeurope

  • http://twitter.com/diginomics/status/10217488083 Digital-Economics

    RT @UnicornRW Are You Taking Social Media Shortcuts? Are you treating social media like a checklist? http://bit.ly/a9XgUf #bmeurope

  • http://twitter.com/diginomics/status/10217488083 Digital-Economics

    RT @UnicornRW Are You Taking Social Media Shortcuts? Are you treating social media like a checklist? http://bit.ly/a9XgUf #bmeurope

  • http://twitter.com/ktvan Katie Van Domelen

    Jay – on point as always. Sometimes it’s easier to sell a client on a well known network because social is scary enough for them, but like you say, that’s a shortcut. Great food for thought here.

    As I was reading this (and especially when I got to @unmarketing ‘s comment) I got off on a tangent on network segmentation, etc, etc and decided I had to write my own post to explore it (http://ktvan.posterous.com/social-media-segmentation-are-you-finding-you) because I didn’t want to get completely off-topic in the comments…but still wanted to leave a note here to say awesome post!

  • http://twitter.com/cargillcreative/status/10217868313 Bob Cargill

    Good AM! I just read "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07

  • http://twitter.com/janfirsching/status/10217958505 Jan Firsching

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 #fb

  • http://twitter.com/kriisiis/status/10218087528 Christophe Ramel

    Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/rosanneng/status/10218103377 Rosanne Ng

    RT @inspiredmag: Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/berpelding/status/10218136248 Brad

    Are You Taking Social Media Shortcuts? – Are you treating social media like a checklist? A recent study by Econsult… http://ow.ly/16KSMA

  • http://twitter.com/awbc/status/10218138414 awbc

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/cgtjouve/status/10218169480 cgt jouve

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/jbonnel/status/10218174894 Julien Bonnel

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/jaky92/status/10218427301 Alexandre Marion

    RT @jbonnel: RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/philcylaw/status/10218510688 Philippe

    RT @jbonnel: RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/jolo0675/status/10218547747 loubieres josiane

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/now_ic/status/10218640186 NOW-IC

    RT: @inspiredmag: Are You Taking Social Media Shortcuts? http://bit.ly/dg3Mdb

  • http://twitter.com/dmilliez/status/10218713201 dominique milliez

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • topsy_top20k

    RT @jaybaer: Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A re… http://bit.ly/aLDxEE #marketing

  • http://twitter.com/leeodden/status/10218739545 Lee Odden

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/jppastor/status/10218766931 jean-philippe pastor

    RT @jbonnel: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/thegrok/status/10218767583 Bryan Eisenberg

    RT @leeodden: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://www.twitter.com/unmarketing unmarketing

    Genius.

    It doesn't matter what you/your company like in social media, it's what your market loves.

  • http://twitter.com/sitebysite/status/10218878043 Site by Site

    RT @leeodden: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/sheamus/status/10218908196 Sheamus Bennett

    Are You Taking Social Media Shortcuts? http://bit.ly/atkjk5

  • http://twitter.com/alainpezzoni/status/10218942162 alain pezzoni

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/alainpezzoni/status/10218942162 alain pezzoni

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/jennydevaughn/status/10218980638 Jenny DeVaughn

    Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 RT @leeodden @jaybaer

  • http://twitter.com/jennydevaughn/status/10218980638 Jenny DeVaughn

    Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 RT @leeodden @jaybaer

  • http://www.dayngrzone.com/ Dayngr

    Love the article and diggin' your blog!

  • http://twitter.com/shraddhakm/status/10219142708 Shraddha

    RT @TheGrok: RT @leeodden: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/simonegalati/status/10219151344 Simone Galati

    RT @TheGrok: RT @leeodden: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/chantaljura/status/10219170511 Chantal Jura

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • angereese

    This is super relevant to a project I'm working on now for a class, which converts to a real project at work. Thanks!

  • http://twitter.com/steenohman/status/10219229169 Steen Öhman

    RT @leeodden: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/swoodruff/status/10219267480 Steve Woodruff

    Great perspective here…RT @leeodden: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/cubanalaf/status/10219283159 Lauren Fernandez

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/cindychin/status/10219690927 cindychin

    RT @Sheamus Are You Taking Social Media Shortcuts? http://bit.ly/atkjk5 (Food for thought for anyone in business)

  • http://www.kapitalprivado.com/ Luis Perezcano

    Very insightful. Find a niche and engage. It's better to be a big fish in many small ponds.

  • http://twitter.com/lamothelinks/status/10220932437 Ben LaMothe

    Are You Taking Social Media Shortcuts? http://goo.gl/8k8u

  • KatFrench

    We've been having this same conversation with clients quite a bit lately. If you're looking for reach, and you have a really recognizable brand, there's nothing wrong with going broad.

    But we have a client whose audience is really tightly targeted in specific enthusiast niches and has a very technically-advanced and frequently misapplied product. So we get a lot more ROI for them on forums specific to those enthusiast niches.

    Good stuff, as usual.

  • http://twitter.com/beth_carroll/status/10221582124 Beth_Carroll

    Are You Taking Social Media Shortcuts? http://ow.ly/1g29W

  • http://twitter.com/doughpizzeria/status/10221740381 DoughPizzeria

    RT @cubanalaf: RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/mitchmiles/status/10222173637 Mitch Miles

    Fact #1of the day: Every day, 22 million Americans eat at McDonald’s. http://ow.ly/1g2GJ

  • http://twitter.com/mitchmiles/status/10222173637 Mitch Miles

    Fact #1of the day: Every day, 22 million Americans eat at McDonald’s. http://ow.ly/1g2GJ

  • http://twitter.com/mitchmiles/status/10222231639 Mitch Miles

    Fact #1a: But, there are 108 million other people that eat at restaurants each day in America that are NOT McDonald’s http://ow.ly/1g2GJ

  • http://twitter.com/mitchmiles/status/10222231639 Mitch Miles

    Fact #1a: But, there are 108 million other people that eat at restaurants each day in America that are NOT McDonald’s http://ow.ly/1g2GJ

  • http://twitter.com/mysensay/status/10222320976 Omowale Casselle

    RT @JennyDeVaughn: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 RT @leeodden @jaybaer

  • http://writingblog.ventajamarketing.com/ John White

    >Do you really know where your customers are in social media? Are you ready to look harder?

    You've just set the tone for Social Media 2.0, or Web 2.5, or some other increment. There's probably a team at Google working on this kind of discovery technology even as we comment.

  • http://twitter.com/helia_fr/status/10222408931 Helia

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://twitter.com/helia_fr/status/10222408931 Helia

    RT @Kriisiis: Aux USA, les entreprises utilisent principalement le "Big 4" (Facebook, Twitter, LinkedIn, Youtube) http://bit.ly/da1Qv5

  • http://jimmy-gilmore.com Jimmy Gilmore

    Great post. Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact.

    When working on niche brands, I've often found that the bigger the media the less the impact. That means the smaller networks may be just the place for targeting young hip audience. I'd love to see a case study on this.

  • http://twitter.com/braundoug/status/10222773264 Doug Braun

    Are You Taking Social Media Shortcuts? http://bit.ly/cIFKwO (by Jay Baer)

  • http://twitter.com/braundoug/status/10222773264 Doug Braun

    Are You Taking Social Media Shortcuts? http://bit.ly/cIFKwO (by Jay Baer)

  • http://twitter.com/merylkevans/status/10223092911 Meryl K. Evans

    "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07 RT @cargillcreative

  • http://twitter.com/merylkevans/status/10223092911 Meryl K. Evans

    "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07 RT @cargillcreative

  • http://twitter.com/internetviz/status/10223092762 Hank Stroll

    "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07 RT @cargillcreative

  • http://twitter.com/internetviz/status/10223092762 Hank Stroll

    "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07 RT @cargillcreative

  • http://twitter.com/txwriter/status/10223136884 TXWriter

    RT @merylkevans: "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07 RT @cargillcreative

  • http://twitter.com/txwriter/status/10223136884 TXWriter

    RT @merylkevans: "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/9suN07 RT @cargillcreative

  • http://twitter.com/randylewiskemp/status/10223141490 Randy Kemp

    Are You Taking Social Media Shortcuts?http://bit.ly/9luT8V

  • http://twitter.com/randylewiskemp/status/10223141490 Randy Kemp

    Are You Taking Social Media Shortcuts?http://bit.ly/9luT8V

  • http://twitter.com/unmarketing/status/10223184565 Scott Stratten

    This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/unmarketing/status/10223184565 Scott Stratten

    This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/howellmarketing/status/10223276265 Amy D. Howell

    Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer RT @BethHarte (rocking good information)

  • http://twitter.com/kristendaukas/status/10223278114 Kristen Daukas

    Why you NEED to know your audience @jaybaer Are You Taking Social Media Shortcuts? http://ow.ly/1g3Ma

  • http://twitter.com/kristendaukas/status/10223278114 Kristen Daukas

    Why you NEED to know your audience @jaybaer Are You Taking Social Media Shortcuts? http://ow.ly/1g3Ma

  • http://twitter.com/jayxtreme/status/10223383149 jayxtreme

    RT @shellykramer: RT @arikhanson: RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/prnicolev/status/10223394129 Nicole VanScoten

    RT @arikhanson: RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/hinda_incentive/status/10223458152 Hinda Incentives

    Are You Taking Social Media Shortcuts? http://bit.ly/aPSfkI <The big 4 aren't always the answer. Good stuff here

  • http://twitter.com/staceyhood/status/10223499756 Stacey Hood

    RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/staceyhood/status/10223499756 Stacey Hood

    RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/victoriakamm/status/10223504729 Victoria Kamm

    RT @unmarketing: why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME A smack your forehead post!

  • http://twitter.com/victoriakamm/status/10223504729 Victoria Kamm

    RT @unmarketing: why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME A smack your forehead post!

  • http://twitter.com/jobboarddoctor/status/10223511235 Jeff Dickey-Chasins

    Are You Taking Social Media Shortcuts? http://bit.ly/aYvNeU

  • http://twitter.com/jobboarddoctor/status/10223511235 Jeff Dickey-Chasins

    Are You Taking Social Media Shortcuts? http://bit.ly/aYvNeU

  • http://twitter.com/adcuda/status/10223512363 Adcuda

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/adcuda/status/10223512363 Adcuda

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/philontilt/status/10223542234 Philontilt

    Great! Thanks, Scott. RT @unmarketing This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/philontilt/status/10223542234 Philontilt

    Great! Thanks, Scott. RT @unmarketing This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/amyblankenship/status/10223581788 Amy Blankenship

    RT @JennyDeVaughn: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 RT @leeodden @jaybaer

  • http://twitter.com/amyblankenship/status/10223581788 Amy Blankenship

    RT @JennyDeVaughn: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 RT @leeodden @jaybaer

  • http://twitter.com/yuricon/status/10223590192 Erica Friedman

    RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/yuricon/status/10223590192 Erica Friedman

    RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/membershipjedi/status/10223652968 Mike Cassidy

    An AZ Yoda: RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/membershipjedi/status/10223652968 Mike Cassidy

    An AZ Yoda: RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/pamelawella Pamela_Rosenthal

    Thanks. This is a great post. I couldn't agree more. There are SO many niche communities who have passionate users, it only seems natural that companies should be tapping into these communities. However, doing this presents some challenges in terms of time, resources and planning. It feels like many companies are simply using Twitter and FB as a platform to broadcast messages rather than to actually engage with the users. Participation in niche communities would require a different engagement strategy. So, perhaps that's why were not seeing more of it. Or, perhaps that's going to be the next step after they get the basics covered.

  • http://twitter.com/pwrsprtsnetwork/status/10223783554 PowerSports Network

    Are You Taking Social Media Shortcuts? – http://bit.ly/aq6HXD

  • http://twitter.com/paulfromnj/status/10223789308 Paul Ostrowski
  • http://twitter.com/jasonpinto/status/10223834618 Jason Pinto

    Where are your customers? "Are You Taking Social Media Shortcuts?" http://ilnk.me/1de2 (from @JayBaer)

  • http://twitter.com/webdandy/status/10223849313 Web Dandy

    RT @joycecherrier: RT @unmarketing: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://www.membershipjedi.com membershipjedi

    You're right on Jay, we've inadvertently brought the push and pray into the arena of pull and stay — we're direct mailing without the postage.

    We're looking at it through 2 lenses, those that are current members (increasing connectivity) and those we hope to engage – our prospective members.

    Thank you.

  • http://twitter.com/bill_prange/status/10224181812 Bill Prange

    RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/jenn_lee_ca/status/10224185878 jenn_lee_ca

    r u taking SM Shortcuts http://bit.ly/9xDbRy

  • http://twitter.com/scrollnetwork/status/10224270901 Christine Scroll

    RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/jenn_lee_ca/status/10224288883 jenn_lee_ca

    RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/virtuosoblogger/status/10224332916 gautam

    RT @HilzFuld: RT @ShellyKramer: RT @arikhanson: RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/soldbyrichard/status/10224359138 Richard Greaves

    Really good post RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/chris_stocker/status/10224521621 Chris Stocker

    RT @PRNicoleV: RT @arikhanson: RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/kshe/status/10224846334 kshe

    Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer via @BethHarte

  • Bubalooie

    I agree with Christian's statement here. I find that some of my seo clients aren't the slightest bit interested in using social media 'buzz' to engage and interest people in their sites. Some just don't see how it would represent them in a serious, professional manner.

  • http://twitter.com/jen_harvey/status/10225381534 Jen Harvey

    Great article! RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/pamella_art_pic/status/10225467947 Pamella

    RT @Jen_Harvey: Great article! RT @unmarketing: This is why i read every post by @JayBaer: Are You Taking Social Media Shortcuts? http://bit.ly/anGdME

  • http://twitter.com/very_littlegirl/status/10225709528 Samantha Hosea
  • http://twitter.com/shmuelhoffman/status/10226083468 ShmuelHoffman

    RT @kbrowninisrael: Great read RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/davidfinch/status/10226122185 David Finch

    Great question today from @jaybaer Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/ccinhighheels/status/10226124627 Carrie Chase

    RT @BethHarte: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer

  • http://twitter.com/techrooster4u/status/10226227862 Techrooster

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consu.. http://bit.ly/cJjiRD

  • http://twitter.com/staceyhood/status/10226254927 Stacey Hood

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/iampramit/status/10226652471 Pramit J Nathan

    Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer | RT @virtuosoblogger @HilzFuld @ShellyKramer @arikhanson @BethHarte

  • http://twitter.com/webkitten/status/10226688126 Resh Sidhu

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/webby2001/status/10226758795 Tom Webster

    Fantastic. And Twitter is the biggest shortcut of them all: RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/webby2001/status/10226758795 Tom Webster

    Fantastic. And Twitter is the biggest shortcut of them all: RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/webby2001/status/10226758795 Tom Webster

    Fantastic. And Twitter is the biggest shortcut of them all: RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/webby2001/status/10226758795 Tom Webster

    Fantastic. And Twitter is the biggest shortcut of them all: RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/afmarcom/status/10226869966 Angelique

    Are you ignoring small social networks full of customers? Excellent article by @jaybaer http://bit.ly/9luT8V

  • http://twitter.com/afmarcom/status/10226869966 Angelique

    Are you ignoring small social networks full of customers? Excellent article by @jaybaer http://bit.ly/9luT8V

  • http://twitter.com/afmarcom/status/10226869966 Angelique

    Are you ignoring small social networks full of customers? Excellent article by @jaybaer http://bit.ly/9luT8V

  • http://twitter.com/afmarcom/status/10226869966 Angelique

    Are you ignoring small social networks full of customers? Excellent article by @jaybaer http://bit.ly/9luT8V

  • http://twitter.com/jimmyscandalous/status/10226874589 Andrew Dobbs

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/jimmyscandalous/status/10226874589 Andrew Dobbs

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/jimmyscandalous/status/10226874589 Andrew Dobbs

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/triplezee/status/10226910508 Jenna Zizzo

    Yes it's about ENGAGEMENT!! RT @jaybaer Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/triplezee/status/10226910508 Jenna Zizzo

    Yes it's about ENGAGEMENT!! RT @jaybaer Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/triplezee/status/10226910508 Jenna Zizzo

    Yes it's about ENGAGEMENT!! RT @jaybaer Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/contenidosweb/status/10226932620 Contenidos Web

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/contenidosweb/status/10226932620 Contenidos Web

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/contenidosweb/status/10226932620 Contenidos Web

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/d_breshears/status/10226934979 David Breshears

    RT @webby2001: Fantastic. And Twitter is the biggest shortcut of them all: RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/d_breshears/status/10226934979 David Breshears

    RT @webby2001: Fantastic. And Twitter is the biggest shortcut of them all: RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/lauriefoley/status/10226945104 Laurie Foley

    I'm fascinated by the smaller networks. RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/lauriefoley/status/10226945104 Laurie Foley

    I'm fascinated by the smaller networks. RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/arthuro0/status/10226970530 Arturo Gamboa

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/arthuro0/status/10226970530 Arturo Gamboa

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/copywriter4u/status/10226990225 Joan Damico

    Avoid a prescriptive approach to B2B social media RT @leeodden, @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/copywriter4u/status/10226990225 Joan Damico

    Avoid a prescriptive approach to B2B social media RT @leeodden, @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/lhoesel/status/10227058105 Lisa Hoesel

    And are you personalizing your participation? RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/lhoesel/status/10227058105 Lisa Hoesel

    And are you personalizing your participation? RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/jordanlangdon/status/10227084022 Jordan Langdon

    Great post. RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V also via @d_breshears @webby2001

  • http://twitter.com/jordanlangdon/status/10227084022 Jordan Langdon

    Great post. RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V also via @d_breshears @webby2001

  • http://twitter.com/cassie_holman/status/10227207618 Cassie Holman

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/cassie_holman/status/10227207618 Cassie Holman

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/donnaseyle/status/10227233403 Donna Seyle

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/donnaseyle/status/10227233403 Donna Seyle

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/kristen_okla/status/10227546252 Kristen Turley, APR

    Are You Taking Social Media Shortcuts? | Convince & Convert http://bit.ly/cP3kBF

  • http://twitter.com/jwindeknecht/status/10227575611 Janet Windeknecht

    Go beyond the big 4 in social media and uncover opportunities. Are You Taking Social Media Shortcuts? – http://bit.ly/9HOtje

  • http://twitter.com/jwindeknecht/status/10227575611 Janet Windeknecht

    Go beyond the big 4 in social media and uncover opportunities. Are You Taking Social Media Shortcuts? – http://bit.ly/9HOtje

  • http://twitter.com/yournewsfeed/status/10227585997 Ana Hoffman

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/bemKYv

  • http://twitter.com/aasolisa/status/10227636465 Andrés A. Solis

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/aasolisa/status/10227636465 Andrés A. Solis

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/victoriaharres/status/10227841665 Vicky Harres Akers

    RT @kristen_okla: Are You Taking Social Media Shortcuts? | Convince & Convert http://bit.ly/cP3kBF

  • http://twitter.com/intersection1/status/10227906591 Mark Smiciklas

    Reminder that niche social networks also build engagement – Are You Taking Social Media Shortcuts? http://ow.ly/1g7vZ

  • http://twitter.com/carolyn6285/status/10228567710 Carolyn Kennedy

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/carolyn6285/status/10228567710 Carolyn Kennedy

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/pratapdsingh/status/10228573466 Pratap Singh

    Shot in the arm for the long tail RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/pratapdsingh/status/10228573466 Pratap Singh

    Shot in the arm for the long tail RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://www.arnoldimcpherson.com/ Robin McPherson

    Great post. When it comes to social media there are no shortcuts and one size is never going to fit all.

  • http://twitter.com/gerisalsig/status/10229782011 Geri Salsig

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16L06f

  • http://twitter.com/gerryschroeder/status/10229866650 Gerry Schroeder

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp

  • http://twitter.com/gerryschroeder/status/10229866650 Gerry Schroeder

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp

  • http://twitter.com/workhomedad/status/10229869918 Gerry Schroeder

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp

  • http://twitter.com/benjaminlaw/status/10229950068 Benjamin Law

    RT @Morebalanceinfo: Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp

  • http://twitter.com/alexkaris/status/10230289065 AlexKaris

    Are You Taking Social Media Shortcuts? http://ow.ly/1g7wk

  • http://twitter.com/alexkaris/status/10230289065 AlexKaris

    Are You Taking Social Media Shortcuts? http://ow.ly/1g7wk

  • karimacatherine

    Can I piggyback on @unmarketing and say that Genius often comes from too obvious. Jay, hope it finally gets through.

    All is about knowing your audience and catering to them!

    Karima-Catherine

  • karimacatherine

    Can I piggyback on @unmarketing and say that Genius often comes from too obvious. Jay, hope it finally gets through.

    All is about knowing your audience and catering to them!

    Karima-Catherine

  • http://twitter.com/rwbrssfeedbot/status/10230950299 Lehman Hailey

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/9pJpKa

  • http://twitter.com/glasshalffullpr/status/10231031961 Jessica Griffin

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 "It's about engagement, NOT eyeballs"

  • http://twitter.com/startupcoach/status/10231244191 Alain Theriault

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/veinsystems/status/10231611292 Vein Systems

    Excellent reminder from @jaybaer that your customers are not just on the "Big 4" social networks. http://bit.ly/9o9QfT

  • http://twitter.com/socialtality/status/10231643399 SOCIALtality

    @jaybaer Are You Taking Social Media Shortcuts? http://bit.ly/aossS5

  • http://twitter.com/mandy_vavrinak/status/10231649020 Mandy Vavrinak

    Why (really) the "Big 4" of social media may not be right for you & your brand http://bit.ly/brIim2

  • http://twitter.com/ivabro_jsc/status/10231952494 Iván 

    RT @sclbits: No te vayas por la fácil, elegir la red social que mejor te convenga requiere análisis y conocimiento: http://bit.ly/crD0zp

  • http://twitter.com/brandon_social/status/10231991255 Brandon Klemm

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/dxnlyp

  • http://twitter.com/thetankingtweet/status/10232208248 Caniah D. Lentz

    I Just Read Are You Taking Social Media Shortcuts? | Social Media Marketing …: I'm a digital marke… http://bit.ly/dxnlyp Check It Out !

  • http://twitter.com/free2thinkrich/status/10232209231 Ann Carron

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/drayJa

  • http://twitter.com/volumelow_feed/status/10232211195 BOT_volumelow

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/cAEQHz

  • http://twitter.com/lifesystem1/status/10232211485 TweetsSite.com

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/9sljRo

  • http://twitter.com/i12socialmedia/status/10232212149 Social

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp #I12SM

  • http://twitter.com/dukkytweets/status/10232253691 Dukky

    Are you taking social media shortcuts (via @jaybaer) http://bit.ly/aYEav4

  • http://twitter.com/mcort/status/10232350722 Michelle Corteggiano

    Are You Taking #SocialMedia Shortcuts? http://bit.ly/93Iu6g

  • http://twitter.com/premonix/status/10233547552 Premonix

    RT @jaybaer: Social Media Isn't Just the Big 4 of FB, Twitter, LI & YouTube. Thinking broad enough? http://bit.ly/aYEav4 <–good points!

  • http://twitter.com/sparkt/status/10233711090 SPARKt

    RT @jaybaer Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/cdunkeson/status/10233751641 Chris Dunkeson

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/childrenparties/status/10233769453 Neil Rubenstein

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/wgwind01/status/10233790452 William Windchy

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/kikolani/status/10233813451 Kristi Hines

    RT @jaybaer Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube http://bit.ly/aYEav4

  • http://twitter.com/tblinkedin/status/10233844026 7thSen.se LinkedIn

    RT @jaybaer Social Media Isn&apos;t Just the Big 4 of Facebook, Twitter, Linkedin, YouTube http://bit.ly/aYEav4 (via @kikolani)

  • http://twitter.com/carriejs/status/10233874432 Carrie Shields

    Great post RT @jaybaer: Social Media Isn't Just Big 4 of FB, Twitter, LinkedIn YouTube. Are u thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/jaxmediaservice/status/10234326491 Matt Christ

    Are You Taking Social Media Shortcuts? – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/camberley/status/10234491031 camberley

    Another great article! RT @jaybaer Social Media Isn't Just the Big 4. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/best_mlm_rich/status/10234601560 Mr Rich Kin

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Sure, the StachePassions social network (for … http://bit.ly/9DwsPL

  • http://twitter.com/best_mlm_rich/status/10234601560 Mr Rich Kin

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Sure, the StachePassions social network (for … http://bit.ly/9DwsPL

  • http://twitter.com/mh1webdesign/status/10234687204 Mike Hallaron

    Expand your focus beyond the Big 4 social media channels. http://bit.ly/b3styN Be creative finding your audience.

  • http://twitter.com/mh1webdesign/status/10234687204 Mike Hallaron

    Expand your focus beyond the Big 4 social media channels. http://bit.ly/b3styN Be creative finding your audience.

  • http://twitter.com/seoptimization/status/10234844598 Glenn Friesen

    Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A recent study by Econsulta… http://bit.ly/cJjiRD

  • http://twitter.com/seoptimization/status/10234844598 Glenn Friesen

    Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A recent study by Econsulta… http://bit.ly/cJjiRD

  • http://twitter.com/bohlepr/status/10234972545 The Bohle Company

    interesting article by @jaybaer http://ow.ly/1geeI – go where your audience is!

  • http://twitter.com/bohlepr/status/10234972545 The Bohle Company

    interesting article by @jaybaer http://ow.ly/1geeI – go where your audience is!

  • http://twitter.com/rssirteubal/status/10235194835 Ignacio

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert: ta… http://bit.ly/bddVz5

  • http://twitter.com/rssirteubal/status/10235194835 Ignacio

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert: ta… http://bit.ly/bddVz5

  • http://twitter.com/socialmedia411/status/10235210532 Social Media Nuggets

    Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://twitter.com/socialmedia411/status/10235210532 Social Media Nuggets

    Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://twitter.com/eduhonorato/status/10235234370 Eduardo JS. Honorato

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://bit.ly/aLDxEE

  • http://twitter.com/eduhonorato/status/10235234370 Eduardo JS. Honorato

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://bit.ly/aLDxEE

  • http://twitter.com/gunesy/status/10235532975 Gunes Yilmaztuerk

    RT @SocialMedia411: Are You Taking #SocialMedia Shortcuts? – Go Where Your Customers Are (@jaybaer): http://bit.ly/bO8Xmy

  • http://twitter.com/gunesy/status/10235532975 Gunes Yilmaztuerk

    RT @SocialMedia411: Are You Taking #SocialMedia Shortcuts? – Go Where Your Customers Are (@jaybaer): http://bit.ly/bO8Xmy

  • markandrewbeach

    I am brand new to social media networking and marketing. So when you mention that there are more networks out there than the 'Big 4', which I already knew intuitively, but did not see the value in considering them, my eyes were opened. I am going to look harder at finding those networks where my market is hanging out. Vampirefreaks.com? I don't know about that, but who knows, if that is where I find my market, I better get used to people dressed in black. Thanks again.

  • http://twitter.com/mwcemily/status/10236571972 Emily Howard Griebel

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/mwcemily/status/10236571972 Emily Howard Griebel

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/mwcemily/status/10236571972 Emily Howard Griebel

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://www.convinceandconvert.com jaybaer

    Exactly Christian. The answer isn't to do everything. It's to do the things that let you really engage. It's part of the philosophy of focusing your social efforts on your current customers, instead of prospects.

  • http://www.convinceandconvert.com jaybaer

    Exactly Christian. The answer isn't to do everything. It's to do the things that let you really engage. It's part of the philosophy of focusing your social efforts on your current customers, instead of prospects.

  • http://www.convinceandconvert.com jaybaer

    Exactly Christian. The answer isn't to do everything. It's to do the things that let you really engage. It's part of the philosophy of focusing your social efforts on your current customers, instead of prospects.

  • http://www.convinceandconvert.com jaybaer

    Thanks Scott. I appreciate your support. You're the man.

  • http://www.convinceandconvert.com jaybaer

    Sheamus you raise an excellent point about Twitter vis a vis localization. As my Twitter community has grown, I tweet far less about my personal goings-on, because a large % of that group has no idea where I live or what I do when not writing blog posts. Conversely, on Facebook where my community is more people I actually know (and increasingly on Gowalla), I talk more about my kids, restaurants, etc.

  • http://www.convinceandconvert.com jaybaer

    In those cases, I always point to the need to create social content to help SEO. There's a lot more to social engagement than just tweeting and Facebook status messages.

  • http://www.convinceandconvert.com jaybaer

    Please make a T-shirt available on Cafepress by the end of the day!

  • http://www.convinceandconvert.com jaybaer

    Exactly! You want to be where your customers are, and a good listening program should unveil that truth.

  • http://twitter.com/realbwhittlesey/status/10236714915 Bridgette Whittlesey

    RT @SocialMedia411: Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://twitter.com/realbwhittlesey/status/10236714915 Bridgette Whittlesey

    RT @SocialMedia411: Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://twitter.com/realbwhittlesey/status/10236714915 Bridgette Whittlesey

    RT @SocialMedia411: Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://www.convinceandconvert.com jaybaer

    Thanks. I appreciate the comment. Come on back tomorrow.

  • http://www.convinceandconvert.com jaybaer

    Glad I could help. I specialize in just in time blog posts!

  • http://twitter.com/steveeaton1/status/10236872791 Steve Eaton

    Remembering it's about engagement: Are you Taking social Media Shortcuts? http://bit.ly/cc2ON1

  • http://www.convinceandconvert.com jaybaer

    Luis, I'm not sure it's even necessarily big vs. little but having the ability to do something meaningful that breaks through the clutter.

  • http://twitter.com/mediamaison/status/10236888157 Media Maison

    RT @SocialMediaInsider Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://www.convinceandconvert.com jaybaer

    Thanks Kat. I love it when you comment. You're precisely right. There's nothing the matter with breadth per se, but choosing the Big 4 as a default, and thinking that's all that exists on the social Web is a mistake.

  • http://www.convinceandconvert.com jaybaer

    No question about it John. The future is social graph portability, and social anthropology. We'll know a freakish amount about our customers, and we'll be able to tap our friends and contacts instantly, from any device, at any time. Hang on for a wild ride.

  • http://www.convinceandconvert.com jaybaer

    Funny you mention that Jimmy, my paradigm for the Big 4 is television. If you're a gourmet food product, are you likely to do better advertising on NBC, or on Food Network?

  • http://www.convinceandconvert.com jaybaer

    I sure hope you're right. But, I agree that as more and more companies start using social media, more and more of them are broadcasting via social media, not engaging in a 1 to few basis. Really, that's the big Achilles Heel for social business, if consumers start saying “this is the same thing as traditional advertising”.

  • http://www.convinceandconvert.com jaybaer

    You bet. And as I write about a lot, I believe (hope) that social media becomes far more focused on current customers than on customer acquisition.

  • http://www.convinceandconvert.com jaybaer

    Katie my take is that if you can show a company that their customers are active somewhere beyond the Big 4, it's easier to make the case. And I adore your post about you not being your customer. So true. So easy to forget.

  • http://twitter.com/scalesad/status/10237467714 Scales Advertising

    Are You Taking Social Media Shortcuts? http://bit.ly/9foL7v

  • http://twitter.com/lorriandrob/status/10237827901 Lorri Freeman

    RT @SocialMedia411: Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://twitter.com/bloomgfootprint/status/10238351390 Katie Fox

    Are You Taking Social Media Shortcuts? http://bit.ly/d403Qy (via @jaybaer)

  • http://twitter.com/bloomgfootprint/status/10238351390 Katie Fox

    Are You Taking Social Media Shortcuts? http://bit.ly/d403Qy (via @jaybaer)

  • http://twitter.com/ericvonheim/status/10238557844 Eric Vonheim

    Are You Taking Social Media Shortcuts? http://ow.ly/1ggN0

  • tandsilva

    This is a great post Jay. It's just what I need to support our online strategy at work, and share with everyone that it doesn't always have to be the big four.

    Thanks again

  • http://twitter.com/bebopalicious/status/10239209585 Jenni Leeds

    Is your audience on VampireFreaks.com? Then why are you on Facebook? http://bit.ly/d8Pzqq (via @jaybaer) #socialmedia #strategy

  • http://twitter.com/sav713/status/10239294841 Sean Vibert

    RT @HowellMarketing: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer RT @BethHarte (rocking good information)

  • http://twitter.com/susanbaier/status/10239477983 Susan Baier

    @lessallan @jaybaer just wrote a great post about that exact question: http://ow.ly/1ghku

  • http://twitter.com/susanbaier/status/10239477983 Susan Baier

    @lessallan @jaybaer just wrote a great post about that exact question: http://ow.ly/1ghku

  • http://twitter.com/soshle/status/10239841860 Mark Richardson

    RT @SocialMedia411: Are You Taking Social Media Shortcuts? – Go Where Your Customers Are (JayBaer): http://bit.ly/bO8Xmy

  • http://www.webmarcom.net/ Jody Raines

    Interesting Jay, so does a shortcut then imply that the company decided to use social media that is popular. Not sure that I agree… it does matter how many eyeballs, and it also matters what the message and engagement is. The media and the message are both equally important – and going after social media that is most popular and which has the greatest following does not seem like an awful strategy or a shortcut…
    I'm just sayin'…
    Thanks for posing the info this way. Appreciate the thought provoking post.

  • http://www.webmarcom.net/ Jody Raines

    Interesting Jay, so does a shortcut then imply that the company decided to use social media that is popular. Not sure that I agree… it does matter how many eyeballs, and it also matters what the message and engagement is. The media and the message are both equally important – and going after social media that is most popular and which has the greatest following does not seem like an awful strategy or a shortcut…
    I'm just sayin'…
    Thanks for posing the info this way. Appreciate the thought provoking post.

  • http://socialbutterflyguy.com/ DJ Waldow

    Jay –

    I think the other piece here points back to email addresses. As you've blogged about before, companies/services like Flowtown and Rapleaf are one way to unlock that mysterious “where are your customers?” question. It's scary (in a good way for us email dudes) how much data is tied to a person's email address, right?

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://www.convinceandconvert.com jaybaer

    Jody the shortcut is in the presumption that social media success is about eyeballs rather than engagement, and not spending the time to see if perhaps your customers are active in other areas beyond the Big 4. Perhaps they are not, in which case a Twitter/Facebook/Linkedin/YouTube program makes sense. But far too many companies and agencies are treating social media like a checklist. Twitter account? Check. Facebook Fan Page? Check. YouTube channel? Check. And that's not all there is.

  • http://twitter.com/yolanda58/status/10240394898 YOLANDA LEVY

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/a9lwK5

  • Marc

    Whether it is B2b or B2c, customers are people and they have wants, desires and needs personally and professionally. So if they are active and even a little tech savy with any SM platform they are potential leads. Engage, interact and develop a convesation that can lead to a call to action.

  • http://www.convinceandconvert.com jaybaer

    Absolutely DJ. Using something like Flowtown.com or Rapleaf.com would be a great way to see if your clients are using niche social networks with enough concentration to make breaking out of the Big 4 worthwhile. Thanks for connecting those dots.

  • http://www.convinceandconvert.com jaybaer

    Absolutely DJ. Using something like Flowtown.com or Rapleaf.com would be a great way to see if your clients are using niche social networks with enough concentration to make breaking out of the Big 4 worthwhile. Thanks for connecting those dots.

  • http://www.convinceandconvert.com jaybaer

    Absolutely DJ. Using something like Flowtown.com or Rapleaf.com would be a great way to see if your clients are using niche social networks with enough concentration to make breaking out of the Big 4 worthwhile. Thanks for connecting those dots.

  • http://socialbutterflyguy.com/ DJ Waldow

    Dude. I thought it was Amber who is the dot-connector …

    http://altitudebranding.com/2010/03/the-dots-ne

    Sounds like you've got Dots and Connections on your mind. Just saying.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://twitter.com/ulstrup/status/10241318571 Peter Ulstrup Hansen

    Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/ZimblerMiller PhyllisZimblerMiller

    Jay –

    This is an excellent post. Too many people/companies do not understand that they need a social media marketing strategy to effectively utilize social media. Often they just “jump in” without first figuring out where they are going.

    Phyllis Zimbler Miller
    http://www.MillerMosaicSocialMediaMakeOver.com

  • http://twitter.com/stuartrcrawford/status/10241773858 Stuart R. Crawford

    RT @A2SM: Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince Convert http://bit.ly/9Ijxxl

  • http://twitter.com/josehuitron/status/10242241302 Jose Huitron

    .Are You Taking Social Media Shortcuts? http://ow.ly/1g7XH

  • http://twitter.com/eyetraffic/status/10242850239 EyeTraffic Media

    Are You Taking Social Media Shortcuts? | http://ow.ly/1giGj | #SM | Are you treating social media like a checklist?

  • http://twitter.com/marketingfltr/status/10242911166 Marketing Filter

    RT @jaybaer It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/socialmediafltr/status/10242910804 Social Media Filter

    RT @jaybaer It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/coskier/status/10242928383 Chester Bullock

    RT @jaybaer: It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/_davidhorne_/status/10243137343 David Horne

    RT @jaybaer: It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/glennsnews/status/10243339818 glennsnews

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/9DZQui

  • http://twitter.com/twiterpreneur/status/10243414103 Twiter Preneur

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/a9lwK5

  • http://twitter.com/marketingbot/status/10243868847 AMS

    "Are You Taking Social Media Shortcuts? | Social Media Marketing …" http://bit.ly/cgHHq3

  • http://twitter.com/annemarsden/status/10244045741 Anne Marsden

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/aubreykipp/status/10244174239 Aubrey Kipp

    on Social Media: Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/cmCMxK

  • http://twitter.com/regusphoenix/status/10244331111 Eddy Roach

    Are You Taking Social Media Shortcuts? RT @TwiterPreneur Social Media Marketing … http://bit.ly/a9lwK5

  • http://twitter.com/genesisgalore/status/10244443792 William Linton

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: I'm a digital marketing pioneer, and have wor… http://bit.ly/bPrjOp

  • http://twitter.com/genesisgalore/status/10244443792 William Linton

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: I'm a digital marketing pioneer, and have wor… http://bit.ly/bPrjOp

  • http://twitter.com/muneerrssbot/status/10244445365 MuneerRssBot

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp (via RSS)

  • http://twitter.com/muneerrssbot/status/10244445365 MuneerRssBot

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dxnlyp (via RSS)

  • http://twitter.com/tweettankwealth/status/10244451029 TweetTank Wealth

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: I'm a digital marketing pi… http://bit.ly/daYoa5 http://bit.ly/P0A8n

  • http://twitter.com/tweettankwealth/status/10244451029 TweetTank Wealth

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: I'm a digital marketing pi… http://bit.ly/daYoa5 http://bit.ly/P0A8n

  • http://twitter.com/scottymore/status/10244453112 Scott Perry

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dsWiI8

  • http://twitter.com/scottymore/status/10244453112 Scott Perry

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/dsWiI8

  • http://twitter.com/cherrybombmktg/status/10244455809 alexander cherry

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/a9lwK5

  • http://twitter.com/cherrybombmktg/status/10244455809 alexander cherry

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/a9lwK5

  • http://twitter.com/nitinkohlivk/status/10244714412 Nitin Kohli

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/mosaicteam/status/10244785840 mosaicteam

    RT @bkmacdaddy: Are You Taking Social Media Shortcuts? http://bit.ly/dnmpaM

  • http://twitter.com/ambani_mukesh/status/10244851969 Money Maker

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/dxnlyp

  • http://twitter.com/marc_rullo/status/10245207351 Marc A. Rullo

    Do you know where your customers are? They can b beyond the big 4
    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/socialmediahash/status/10246167884 Scott

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LdO6

  • http://twitter.com/zimblermiller/status/10246353137 Phyllis Z. Miller

    ZahidaKhan

    RT @ZahidaKhan #SocialMedia: Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LePW #fb #in

  • http://twitter.com/sacksammie/status/10246553017 Sammy

    Social Media Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LcH0

  • http://twitter.com/k8ykatie333/status/10246553270 Katie

    Social Media Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LcGY

  • http://twitter.com/chadbooker/status/10246553308 Chad Booker

    Social Media Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LcGX

  • http://twitter.com/amlmpro/status/10246552990 Chad Booker

    Social Media Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LcH1

  • http://twitter.com/chadbooker03/status/10246554077 Chad Booker

    Social Media Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LcGP

  • http://twitter.com/sweetieststacy/status/10246554461 Stacy

    Social Media Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ow.ly/16LcGZ

  • http://twitter.com/peteolsen/status/10246659071 Peter Olsen

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/dxnlyp

  • http://twitter.com/winbackyourexs/status/10246729790 Matt Hutton

    http://bit.ly/644A7y Are You Taking Social Media Shortcuts? | Social Media Marketing …: I'm a digital marketing … http://bit.ly/dxnlyp

  • http://twitter.com/thelistguy/status/10246787070 Dustin Briley

    RT @PeteOlsen: Are You Taking Social Media Shortcuts? | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/dxnlyp

  • http://twitter.com/jmacofearth/status/10247060007 John McElhenney .010

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://ff.im/-heAOl

  • http://twitter.com/jmacofearth/status/10247060007 John McElhenney .010

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://ff.im/-heAOl

  • Tommyismyname

    This is a point I try to drive home to my clients. “Social Media” isn't just the Big 4, but more about your customer.

    It's all about being creative, and the more creative with your overall strategy the better off you are going to be.

  • http://twitter.com/asfaq/status/10247634350 Asfaq

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ff.im/-heCQi

  • http://twitter.com/diginomics/status/10247691527 Digital-Economics

    RT @asfaq Are You Taking Social Media Shortcuts? | Social Media Marketing … http://ff.im/-heCQi

  • http://twitter.com/ahmedatdell/status/10248139961 Ahmed Tariq

    Do you really know where your customers are in social media? http://bit.ly/cwQZHS

  • http://twitter.com/benyschonfeld/status/10248409825 Beny Schonfeld

    Are You Taking Social Media Shortcuts? http://bit.ly/97C7zu

  • http://twitter.com/storyfella/status/10248704019 James Frey

    RT @BenySchonfeld: Are You Taking Social Media Shortcuts? http://bit.ly/97C7zu

  • http://twitter.com/storyfella/status/10248704019 James Frey

    RT @BenySchonfeld: Are You Taking Social Media Shortcuts? http://bit.ly/97C7zu

  • http://twitter.com/multicara/status/10248855638 Cara

    Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/socialmouths/status/10249577326 Francisco Rosales

    Reading: Are You Taking Social Media Shortcuts? [via @jaybaer] http://bit.ly/aN6dUG

  • http://twitter.com/socialmouths/status/10249577326 Francisco Rosales

    Reading: Are You Taking Social Media Shortcuts? [via @jaybaer] http://bit.ly/aN6dUG

  • http://twitter.com/tkosumi/status/10250288696 古住 崇(Takashi Kosumi)

    Social Media マーケティングについてです。RT @BenySchonfeld Are You Taking Social Media Shortcuts? http://bit.ly/97C7zu

  • http://twitter.com/tkosumi/status/10250288696 古住 崇(Takashi Kosumi)

    Social Media マーケティングについてです。RT @BenySchonfeld Are You Taking Social Media Shortcuts? http://bit.ly/97C7zu

  • http://twitter.com/varming/status/10250464875 varming

    Are You Taking Social Media Shortcuts? http://bit.ly/dxNDZo

  • http://twitter.com/claudiovaro/status/10250574913 Claudio Varo

    RT @BenySchonfeld: Are You Taking Social Media Shortcuts? http://bit.ly/97C7zu

  • http://twitter.com/marketliz/status/10251581138 Lizzie

    RT @TrendTracker: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign

  • http://twitter.com/marketliz/status/10251581138 Lizzie

    RT @TrendTracker: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign

  • http://twitter.com/shivseo/status/10252010451 Shiva Purohith

    RT @TrendTracker: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign

  • http://twitter.com/shivseo/status/10252010451 Shiva Purohith

    RT @TrendTracker: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign

  • http://twitter.com/ganxie/status/10252279248 Not about ourselves

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/ganxie/status/10252279248 Not about ourselves

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/ganxie/status/10252279248 Not about ourselves

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/nztalk/status/10252279527 @NZTalk on #WeNZday

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/nztalk/status/10252279527 @NZTalk on #WeNZday

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/nztalk/status/10252279527 @NZTalk on #WeNZday

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/tweetmeetjapan/status/10252279784 Sun8pm Tweetup/Talk

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/tweetmeetjapan/status/10252279784 Sun8pm Tweetup/Talk

    Are You Taking Social Media Shortcuts? If we follow the first rule of social media, … http://bit.ly/dxnlyp via @mysocialbuzz

  • http://twitter.com/budi_rachmat/status/10252683114 Budi Rachmat

    RT @socialmouths: Reading: Are You Taking Social Media Shortcuts? [via @jaybaer] http://bit.ly/aN6dUG

  • http://twitter.com/nunesmarketing/status/10253529851 Tcheilly Nunes

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://bit.ly/dg2bls

  • http://denverseosolutions.com/blog Domenick

    That being said, Twitter in my opinion is just as effective for small biz's as Facebook is, even if you are very localized. Depending on your niche, location and strategy, Twitter can be a beast of a marketing tool.

  • http://denverseosolutions.com/blog Domenick

    That being said, Twitter in my opinion is just as effective for small biz's as Facebook is, even if you are very localized. Depending on your niche, location and strategy, Twitter can be a beast of a marketing tool.

  • http://twitter.com/tiglu/status/10254282369 Tim Gluth

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convin.. http://bit.ly/cJjiRD

  • http://twitter.com/haubert/status/10254507095 Assis Haubert

    RT @maiasylba: Are You Taking Social Media Shortcuts? http://bit.ly/dnmpaM via @bkmacdaddy

  • http://twitter.com/xanpearson/status/10254952175 Xan

    Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign @TrendTracker

  • http://twitter.com/dannybrown/status/10255369660 Danny Brown

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB)

  • http://twitter.com/socialmedia247/status/10255487865 socialmedia247

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB… http://bit.ly/bEKl5w #socialmedia

  • http://twitter.com/olivia_darlin/status/10255512432 Olivia

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB… http://bit.ly/bEKl5w #socialmedia

  • http://twitter.com/olivia_darlin/status/10255512432 Olivia

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB… http://bit.ly/bEKl5w #socialmedia

  • http://twitter.com/olivia_darlin/status/10255512432 Olivia

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB… http://bit.ly/bEKl5w #socialmedia

  • http://twitter.com/dkasrel/status/10255573151 Deni Kasrel

    Are You Taking Social Media Shortcuts? <don't just go for the big 4>http://bit.ly/aossS5 by @jaybaer via @DannyBrown @PCS_CLUB

  • http://twitter.com/dkasrel/status/10255573151 Deni Kasrel

    Are You Taking Social Media Shortcuts? <don't just go for the big 4>http://bit.ly/aossS5 by @jaybaer via @DannyBrown @PCS_CLUB

  • http://twitter.com/dkasrel/status/10255573151 Deni Kasrel

    Are You Taking Social Media Shortcuts? <don't just go for the big 4>http://bit.ly/aossS5 by @jaybaer via @DannyBrown @PCS_CLUB

  • http://twitter.com/spottyx/status/10255672549 Spotty

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign @TrendTracker @xanpearson #rttue

  • http://twitter.com/spottyx/status/10255672549 Spotty

    RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign @TrendTracker @xanpearson #rttue

  • http://twitter.com/elizabethf1985/status/10255772226 Elizabeth Furey

    RT @dannybrown: RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB)

  • http://twitter.com/elizabethf1985/status/10255772226 Elizabeth Furey

    RT @dannybrown: RT @PCS_CLUB: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer (great read – DB)

  • http://twitter.com/sjhalestorm/status/10256486937 Scott Hale

    "Are You Taking Social Media Shortcuts?" by @jaybaer http://bit.ly/btlgkX – Are you missing the *right* social networks?

  • jonbergan

    I couldn't agree more with you here. It is definitely all about engagement and not eyeballs. Eyeballs might bring money if you're trying to monetize, however success in social media is derrived directly from engagement.

    When you walk into a networking event, you don't go there to meet as many people as you can. You go there to build relationships. Social media is exactly the same and people REALLY NEED to start realising this.

    Awesome post.

    JB

  • http://twitter.com/kathycsquest/status/10257494473 Kathy Cheung Kaki

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convin.. http://bit.ly/cJjiRD

  • http://twitter.com/larsv/status/10259064850 Lars Voedisch

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/larsv/status/10259064850 Lars Voedisch

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/larsv/status/10259064850 Lars Voedisch

    RT @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/noahtodd/status/10259220703 Noah Sacksteder

    It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq (via @jaybaer)

  • http://twitter.com/noahtodd/status/10259220703 Noah Sacksteder

    It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq (via @jaybaer)

  • http://twitter.com/george_brandt/status/10261260531 george brandt

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: And while I don't have any issues with those … http://bit.ly/bV5Fhh

  • http://twitter.com/alphatweets1/status/10261265216 jim chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/alphatweets3/status/10261266071 Jim Chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/heavypunch/status/10261267024 heavypunch

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/alphatweets4/status/10261267412 Jim Chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/alphatweets5/status/10261267986 Jim Chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/alphatweets6/status/10261268478 Jim Chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/alphatweets7/status/10261268826 Jim Chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/alphatweets8/status/10261269408 Jim Chao

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/8YhVv7

  • http://twitter.com/renemguru/status/10261789060 Rene G

    Are You Taking Social Media Shortcuts? | Social Media Marketing …: I think the other piece here points back to e… http://bit.ly/bqZwUx

  • http://twitter.com/felmundo/status/10262485217 Felix

    RT: @jaybaer: Social Media Isn't Just the Big 4 of Facebook, Twitter, Linkedin, YouTube. Are you thinking broad enough? http://bit.ly/aYEav4

  • http://twitter.com/gaskinbiz/status/10262636297 Harry Gaskin

    Are You Taking Social Media Shortcuts? | Social Media Marketing … http://bit.ly/b6f6Rt

  • http://twitter.com/rebeccaintuit/status/10263430928 Rebecca Hollis

    RT @tweetmeme Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince &… http://bit.ly/cJjiRD

  • http://twitter.com/jan_b/status/10264395043 Jan_B

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/jan_b/status/10264683560 Jan_B

    @daansip en @idosharon goed artikel ter onderbouwing van alt. netwerken: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/jiffyoilchange/status/10264697325 Jiffy Oil Change

    RT @tweetmeme Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consu.. http://bit.ly/cJjiRD

  • http://twitter.com/ingridtappin/status/10264876672 Ingrid Tappin

    goed artikel ter onderbouwing van alternatieve/kleinere soc.netwerken. "It's not about eyeballs." http://bit.ly/bM6Aq2 /via @Jan_B

  • http://twitter.com/daansip/status/10265182666 daansip

    Interessant artikel over niche communities (via @Jan_b) -> http://icio.us/zidyn0

  • http://twitter.com/junesmktg/status/10265813482 junes mktg

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://twitter.com/annaebbesen/status/10269038511 annaebbesen

    Et lille opråb om ikke at stirre sig blind på "the big four", når det kommer til indsatsen på sociale medier: http://bit.ly/cF8oNX

  • http://twitter.com/madstrolle/status/10269254757 Mads Trolle

    RT @annaebbesen: Et lille opråb om ikke at stirre sig blind på "the big four", når det kommer til indsatsen på sociale medier: http://bit.ly/cF8oNX

  • http://twitter.com/catch_fish/status/10269872680 catch_fish

    http://tinyurl.com/y9nmkny
    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert

  • http://twitter.com/rssirteubal/status/10270743921 Ignacio

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://ow.ly/16LuRE

  • http://twitter.com/eirgele/status/10271309139 Eirini Gele

    Are You Taking Social Media Shortcuts? http://ow.ly/1gsM4

  • http://twitter.com/talkincloud/status/10272268687 Sue Beckert

    RT @jaybaer: It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/talkincloud/status/10272268687 Sue Beckert

    RT @jaybaer: It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/talkincloud/status/10272268687 Sue Beckert

    RT @jaybaer: It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/blurmarketing/status/10272293760 blur Marketing

    Are You Taking Social Media Shortcuts? http://ow.ly/1gtfN

  • http://twitter.com/blurmarketing/status/10272293760 blur Marketing

    Are You Taking Social Media Shortcuts? http://ow.ly/1gtfN

  • http://twitter.com/blurmarketing/status/10272293760 blur Marketing

    Are You Taking Social Media Shortcuts? http://ow.ly/1gtfN

  • http://twitter.com/gautamkapur/status/10272295019 Gautam Kapur

    RT @bkmacdaddy: Are You Taking Social Media Shortcuts? http://bit.ly/dnmpaM

  • http://jimmy-gilmore.com Jimmy Gilmore

    I'm sure you could reach more on NBC but on the Food Network you're not paying for all those non-gourmet eyeballs; so there's less waste. In social media the waste is in man hours rather than media dollars. But that still costs money.

    With niche publications/sites you're often reaching the “core” group of users who are more passionate and often influence the larger group. With Oakely for example, we found that influencing surfers and athletes was more important than running ads in Rolling Stone.

    Where you spend marketing dollars also says a lot about a brand. Ads on NBC says you're a mainstream product. Oakley running an ad in Surfer says it's a product for athletes. Over time I'm sure we'll see more segmentation of social networks just like we did in the 20th century with print and broadcast.

  • http://twitter.com/robinwitt/status/10273147174 Robin Witt

    RT @jaybaer: It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/annedgallaher/status/10277134010 Anne Deeter Gallaher

    It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq RT @jaybaer

  • http://twitter.com/kdl77/status/10277929101 Kimberly D.

    RT @jaybaer It's About Engagement – Not Eyeballs (R you too narrow in your social media thinking?) http://bit.ly/d8Pzqq (via @JDEbberly)

  • http://twitter.com/melissaking/status/10278379765 Melissa King

    Are You Taking Social Media Shortcuts? – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/melissaking/status/10278379765 Melissa King

    Are You Taking Social Media Shortcuts? – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/onecoach/status/10281134592 OneCoach

    RT @jaybaer: Are you taking social media shortcuts? http://bit.ly/9luT8V (something to think about)

  • http://www.facebook.com/people/Shama-Kabani/7918557 Shama Kabani

    Jay -

    Excellent post. One thing I always think is interesting is to note how many of these folks on the “niche” site are also participating on the main ones. = )

  • http://www.facebook.com/people/Shama-Kabani/7918557 Shama Kabani

    Jay -

    Excellent post. One thing I always think is interesting is to note how many of these folks on the “niche” site are also participating on the main ones. = )

  • http://www.facebook.com/people/Shama-Kabani/7918557 Shama Kabani

    Jay -

    Excellent post. One thing I always think is interesting is to note how many of these folks on the “niche” site are also participating on the main ones. = )

  • http://twitter.com/folliero/status/10282727990 Tricia Folliero

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 Niche Social Media Networks on the Rise #marketing

  • http://twitter.com/bpmccabe/status/10283271807 bpmccabe

    Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/chefpaul9828/status/10283548007 Harrison Marketing

    Niche networks are fair game for social marketers: http://ow.ly/1gF1e

  • http://twitter.com/othersidegroup/status/10283553016 Other Side Group

    Are you taking social media shortcuts? (Convince and Convert) http://bit.ly/d8EM9E

  • http://twitter.com/just_kate/status/10283553825 Kate Brodock

    Are you taking social media shortcuts? (Convince and Convert) http://bit.ly/d8EM9E

  • http://twitter.com/amamadison/status/10285179731 AMA Madison

    Thinking outside of the Big 4: Niche networks could be a good find for social marketers – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/amamadison/status/10285179731 AMA Madison

    Thinking outside of the Big 4: Niche networks could be a good find for social marketers – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/villageous/status/10285546419 Heather Lauer

    AMEN RT @jaybaer It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/villageous/status/10285546419 Heather Lauer

    AMEN RT @jaybaer It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/villageous/status/10285546419 Heather Lauer

    AMEN RT @jaybaer It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/villageous/status/10285546419 Heather Lauer

    AMEN RT @jaybaer It's About Engagement – Not Eyeballs (are you too narrow in your social media thinking?) http://bit.ly/d8Pzqq

  • http://twitter.com/sfuhrmann/status/10285585594 Sarah Fuhrmann

    Don't forget the niche networks when planning social strategy (via @jaybaer) http://bit.ly/bM6Aq2

  • http://twitter.com/sfuhrmann/status/10285585594 Sarah Fuhrmann

    Don't forget the niche networks when planning social strategy (via @jaybaer) http://bit.ly/bM6Aq2

  • http://twitter.com/sfuhrmann/status/10285585594 Sarah Fuhrmann

    Don't forget the niche networks when planning social strategy (via @jaybaer) http://bit.ly/bM6Aq2

  • http://twitter.com/sfuhrmann/status/10285585594 Sarah Fuhrmann

    Don't forget the niche networks when planning social strategy (via @jaybaer) http://bit.ly/bM6Aq2

  • http://twitter.com/rssirteubal/status/10285725954 Ignacio

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert: http://bit.ly/a9lwK5

  • http://twitter.com/rssirteubal/status/10285725954 Ignacio

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert: http://bit.ly/a9lwK5

  • http://twitter.com/troysabin/status/10286210844 troysabin

    Niche social networks and communities are substantially under valued by marketers. Completely agree with Jay Baer: http://j.mp/bhQZx2

  • http://twitter.com/marketingpulse/status/10286310190 Jackson Tucker

    Are You Taking Social Media Shortcuts? http://bit.ly/aossS5

  • http://www.wellplannedweb.com/blog/ Deana Goldasich

    Brilliant post! Reminds me of the “long tail” that we all talk about in SEO and PPC — go after the less-competitive super “niche” communities and you may just find a more camptive audience!

  • http://twitter.com/concepthub/status/10288649985 Concept Hub, Inc

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert: http://bit.ly/dxnlyp

  • http://twitter.com/copong/status/10288988376 Cindy Opong

    Are You Taking Social Media Shortcuts? | Social Media Marketing | Social Media Consulting – Convince & Convert http://ow.ly/1gJen

  • http://twitter.com/contextoptional/status/10289002309 Context Marketing

    Are you taking social media shortcuts? – http://is.gd/a9cby – We hope not.

  • http://www.3hatscommunications.com davinabrewer

    Good stuff Jay. Focusing on engagement outside the big eyeball catching networks, it's the old marketing/sales issue: Do you go after your biggest 3 customer groups who buy 40% of your product, or do you ALSO seek out those little gems that may only make up 3% of your customer base but account for 2-3 times that in terms of sales. You've got customers and fans all over the place, it's worth taking the time to find them.

  • patrickstrother

    Your blog makes an excellent point. I often think along the lines of: Where are the heavy users? If the heavy users are on a “niche” site, then that's where I want to be sure they can find us.

  • http://twitter.com/netweave/status/10289658437 NetWeave Social Net

    Are You Taking Social Media Shortcuts? – http://ow.ly/1gJgV

  • http://twitter.com/netweave/status/10289658437 NetWeave Social Net

    Are You Taking Social Media Shortcuts? – http://ow.ly/1gJgV

  • http://twitter.com/netweave/status/10289658437 NetWeave Social Net

    Are You Taking Social Media Shortcuts? – http://ow.ly/1gJgV

  • http://twitter.com/carolinemelberg/status/10290266933 Caroline Melberg

    Why you need to look beyond Facebook, LinkedIn, Twitter and YouTube for your social media strategy: http://ow.ly/1gFjp

  • http://www.twitter.com/bdiggs Brent Diggins

    Digging down into specific social communities on behalf of clients is where the REAL goldmines are as EVERYONE in those places is a potential or current client/influencer, and it takes much less time to connect with them. The trick is to how to properly promote a product without going overboard.

    I'm currently doing this for a client, and I've found thse biggest key is to really evaluate each community and pick the ones that would give you the best return (as there are hundreds, sometimes thousands for specific subjects).

    Also, love the example of mustaches and ice cream. I'm not sure if blatant promotion of such, well, a promotion would work, but I BET the person behind the community would be interested in some sort of promotional deal/co-promotion and the person behind the community is usually one of the biggest influencers in niche communities along with the mods.

  • http://twitter.com/augustrhea/status/10290349457 August Rhea

    RT @HowellMarketing: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer RT @BethHarte (rocking good information)

  • http://twitter.com/sung_h_lee/status/10290534664 Sung Lee

    Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer RT @OnlineByDesign @TrendTracker

  • http://twitter.com/sarasgraham/status/10290790772 Sara S. Graham

    Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/holtmurray/status/10290892164 Holt Murray

    RT @sarasgraham: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/rloughery/status/10292864892 rloughery

    Targeting the mustache crowd http://bit.ly/aossS5

  • http://twitter.com/rloughery/status/10292864892 rloughery

    Targeting the mustache crowd http://bit.ly/aossS5

  • http://twitter.com/rloughery/status/10292864892 rloughery

    Targeting the mustache crowd http://bit.ly/aossS5

  • http://twitter.com/rloughery/status/10292864892 rloughery

    Targeting the mustache crowd http://bit.ly/aossS5

  • http://twitter.com/ginidietrich/status/10293351264 Gini Dietrich

    Love @jaybaer's thinking on moving beyond the big four social networks http://bit.ly/bukfxW

  • http://twitter.com/mikefixs/status/10293434959 Mike Johansson

    RT @ginidietrich: Love @jaybaer's thinking on moving beyond the big four social networks – http://bit.ly/bukfxW #socialmedia

  • http://twitter.com/3hatscomm/status/10293994909 3Hats Communications

    ITA can't put all eggs in same baskets. RT @ginidietrich: Love @jaybaer's on moving beyond the big 4 social networks http://bit.ly/bukfxW

  • http://twitter.com/jessiemorris/status/10295461159 jessiemorris

    Interesting read about broadening your #socialmedia horizons from @SBoSM http://ow.ly/1gOL7 bonus: amazing stache pic! #socadl

  • http://twitter.com/dealertrend/status/10300640538 DealerTrend, Inc.

    RT @HowellMarketing: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer RT @BethHarte (rocking good information)

  • http://twitter.com/dealertrend/status/10300640538 DealerTrend, Inc.

    RT @HowellMarketing: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer RT @BethHarte (rocking good information)

  • http://twitter.com/dealertrend/status/10300640538 DealerTrend, Inc.

    RT @HowellMarketing: Are you taking Social Media Shortcuts? http://bit.ly/aIdAqZ by @JayBaer RT @BethHarte (rocking good information)

  • http://twitter.com/blurmarketing/status/10301028909 blur Marketing

    Are You Taking Social Media Shortcuts? http://ow.ly/1gtpj

  • http://twitter.com/azsocialmedia/status/10310434315 Arizona Social Media

    C&C Blog Post – Are You Taking Social Media Shortcuts? http://bit.ly/b0ueq8
    RT Please

  • http://twitter.com/edgesmart/status/10310842648 Royce Rogers

    Are You Taking Social Media Shortcuts | Social Media Marketing …: Social Media Strategy Blog Social Media Consu… http://bit.ly/dxnlyp

  • http://twitter.com/siftgroups/status/10318573703 SiftGroups

    Niche networks are fair game for social marketers – http://ow.ly/1gY3V

  • http://twitter.com/tabithaedwards/status/10323064719 Tabitha Edwards

    Are You Taking Social Media Shortcuts? http://bit.ly/dhBF2K

  • http://twitter.com/bencastelli/status/10326398460 bencastelli

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2 remember the niche social networks, "engagement not eyeballs"

  • http://twitter.com/okeefecomdc/status/10328349682 Lauren M

    Are You Taking SM Shortcuts? Is treating SM like a checklist really the best solution for your company? http://ow.ly/1h56u via @jaybaer

  • http://twitter.com/neilandrewjames/status/10329444147 Neil James

    Reminiscent of companies whose revenue becomes dependent on Walmart RT @ScalesAd Are You Taking Social Media Shortcuts? http://bit.ly/9foL7v

  • http://twitter.com/ajuliano/status/10329729733 ajuliano

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/fooddude4life/status/10330980168 Jeff Cattell

    With millions of niche Socail Media sites out there, do we really know where our customers are hanging out? http://bit.ly/co073L

  • http://twitter.com/mike_stelzner/status/10333095395 Michael A. Stelzner

    Are you treating social media like a checklist? Why this might be hurting your company: http://bit.ly/92wZjN

  • http://twitter.com/clarkh99/status/10333423106 Clark Harris

    RT @Mike_Stelzner: Are you treating social media like a checklist? Why this might be hurting your company: http://bit.ly/92wZjN

  • http://twitter.com/kairaca/status/10338171084 Kaira :-)

    Are You Taking Social Media Shortcuts? – http://ow.ly/1gSL8 #socialmedia

  • http://twitter.com/bigfuel/status/10338354822 Avi Savar

    Are you or your company taking social media shortcuts? http://ow.ly/1gQhR

  • http://twitter.com/bigfuel/status/10338354822 Avi Savar

    Are you or your company taking social media shortcuts? http://ow.ly/1gQhR

  • http://twitter.com/bigfuel/status/10338354822 Avi Savar

    Are you or your company taking social media shortcuts? http://ow.ly/1gQhR

  • http://twitter.com/djgeoffe/status/10338591667 djgeoffe

    RT @bigfuel: Are you or your company taking social media shortcuts? http://ow.ly/1gQhR

  • http://twitter.com/mikedmcgraw/status/10340406279 mike mcgraw

    RT @bigfuel: Are you or your company taking social media shortcuts? http://ow.ly/1gQhR http://bit.ly/cg2ExN

  • http://twitter.com/mikedmcgraw/status/10340406279 mike mcgraw

    RT @bigfuel: Are you or your company taking social media shortcuts? http://ow.ly/1gQhR http://bit.ly/cg2ExN

  • http://twitter.com/mikedmcgraw/status/10340406279 mike mcgraw

    RT @bigfuel: Are you or your company taking social media shortcuts? http://ow.ly/1gQhR http://bit.ly/cg2ExN

  • http://twitter.com/rvwebservices/status/10340673432 RV Web Services

    Are You Taking Social Media Shortcuts? – http://bit.ly/aq6HXD

  • http://twitter.com/rvwebservices/status/10340673432 RV Web Services

    Are You Taking Social Media Shortcuts? – http://bit.ly/aq6HXD

  • http://twitter.com/kittykatsmith/status/10340695405 Kat Smith

    RT @bigfuel: Are you or your company taking social media shortcuts? http://ow.ly/1gQhR

  • http://twitter.com/kittykatsmith/status/10340695405 Kat Smith

    RT @bigfuel: Are you or your company taking social media shortcuts? http://ow.ly/1gQhR

  • http://twitter.com/socialmedia247/status/10342143662 socialmedia247

    Are You Taking Social Media Shortcuts? via @jaybaer | http://ow.ly/1g8Fv: Are You Taking Social Media… http://bit.ly/djqS9R
    #socialmedia

  • http://twitter.com/stonecaremike/status/10342572135 Mike Philbin

    RT @socialmedia247: Are You Taking Social Media Shortcuts? via @jaybaer | http://ow.ly/1g8Fv: Are You Taking Social Media… http://bit. …

  • http://twitter.com/josedepaz/status/10342708491 Jose

    RT @StonecareMike: RT @socialmedia247: Are You Taking Social Media Shortcuts? via @jaybaer | http://ow.ly/1g8Fv: Are You Taking Social…

  • http://twitter.com/networkingceo/status/10343385150 Patty Farmer

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/brandbakingco/status/10352782997 The Brand Baking Co.

    Are you using the right social media for your brand? And who are the "Big Four" in Social Media? Find out here. http://bit.ly/bM6Aq2

  • http://twitter.com/brandbakingco/status/10352782997 The Brand Baking Co.

    Are you using the right social media for your brand? And who are the "Big Four" in Social Media? Find out here. http://bit.ly/bM6Aq2

  • http://twitter.com/brandbakingco/status/10352782997 The Brand Baking Co.

    Are you using the right social media for your brand? And who are the "Big Four" in Social Media? Find out here. http://bit.ly/bM6Aq2

  • http://twitter.com/panah/status/10355707157 panah

    Are You Taking Social Media Shortcuts? http://ow.ly/1gON0

  • http://Mengluwang.wordpress.com/ Your-social-media-consultancy

    I totally agree with you. Social media is all about socializing. There are a huge number of people engaged in social media networks. Websites like facebook, Twitter, own a huge collection of online surfer data. From them, clients can get emails and numbers, there is a great potential market for business. Wanna to know how to get a successful media strategy, check http://bit.ly/ctO1br

  • http://twitter.com/ritubpant/status/10384715098 Ritu

    Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/ritubpant/status/10384715098 Ritu

    Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://Marcome.com/twittermesomelove Marcomé

    Digg your public! :)(:

  • http://twitter.com/alexkaris/status/10395264249 AlexKaris

    Are You Taking Social Media Shortcuts? http://ow.ly/1itWL

  • http://twitter.com/adailsoares/status/10395312883 AdailSoares

    RT @AlexKaris: Are You Taking Social Media Shortcuts? http://ow.ly/1itWL

  • http://twitter.com/marcome/status/10395345550 MARCOME

    RT @AlexKaris: Are You Taking Social Media Shortcuts? http://ow.ly/1itWL

  • http://twitter.com/p2packrat/status/10395623030 Political Packrat

    RT @MARCOME: RT @AlexKaris: Are You Taking Social Media Shortcuts? http://ow.ly/1itWL

  • http://twitter.com/rbakercnn/status/10412298262 R Baker

    Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V rt @ritubpant

  • http://twitter.com/brunoey/status/10442770161 bruno eyheramendy

    Are You Taking Social Media Shortcuts? – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://www.dharne.com/index.php Ravi

    Went through the comments first and this really adds to the topic. Segmentation and finding the right niches not only in the big 4 bug smaller networks and engagement by contributing information and knowledge (not broadcasting messages) seem to be key.

  • http://twitter.com/dbenders/status/10515511060 dbenders

    Are You Taking Social Media Shortcuts? | http://ow.ly/1kS4k

  • http://twitter.com/johnhaydon/status/10515756214 johnhaydon

    Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/johnhaydon/status/10515756214 johnhaydon

    Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/johnhaydon/status/10515756214 johnhaydon

    Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/marketingfltr/status/10515792302 Marketing Filter

    RT @johnhaydon Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/marketingfltr/status/10515792302 Marketing Filter

    RT @johnhaydon Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/socialmediafltr/status/10515792022 Social Media Filter

    RT @johnhaydon Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/socialmediafltr/status/10515792022 Social Media Filter

    RT @johnhaydon Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/derekshowerman/status/10515927720 Derek Showerman

    RT @johnhaydon: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/pagerankseo/status/10516322223 Robert Visser

    "Are You Taking Social Media Shortcuts?" /by @jaybaer via @derekshowerman
    cc @johnhaydon http://j.mp/aossS5 #socialmedia

  • http://twitter.com/paulworswick/status/10518247599 Paul Worswick

    RT @johnhaydon Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/curtisvoisin/status/10520311866 Curtis Voisin

    RT @johnhaydon: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/emaschindler/status/10525606252 Emeline Schindler

    RT @DerekShowerman: RT @johnhaydon: Are You Taking Social Media Shortcuts? http://bit.ly/aossS5 by @jaybaer

  • http://twitter.com/envirograffiti/status/10526018269 Chris Ingham Brooke

    RT @ritubpant: Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/yvonneloveslife/status/10529119351 Yvonne Roberts

    Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear http://is.gd/a9cby

  • http://twitter.com/yvonneloveslife/status/10529119351 Yvonne Roberts

    Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear http://is.gd/a9cby

  • http://twitter.com/diginomics/status/10529285499 Digital-Economics

    RT @Yvonneloveslife Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear http://is.gd/a9cby

  • http://twitter.com/diginomics/status/10529285499 Digital-Economics

    RT @Yvonneloveslife Good Tactics-Are You Taking Social Media Shortcuts? by Jay Bear http://is.gd/a9cby

  • http://twitter.com/lorirtaylor/status/10532786378 Lori Taylor

    Are You Taking Social Media Shortcuts? Find out: http://ow.ly/1leQ7

  • http://twitter.com/grahamlubie/status/10533157777 Graham Lubie

    100% agree with Jay Baer – DON'T take #socmedia shortcuts…segment your audience & then engage http://ow.ly/1gfAq

  • http://twitter.com/kirkackerson/status/10541074658 Kirk Ackerson

    Social Media Shortcuts?-http://bit.ly/9xDbRy

  • http://twitter.com/ribeezie/status/10559384861 Ricardo Bueno

    Are You Taking Social Media Shortcuts? http://su.pr/1Ndmeb Great post from @jaybaer

  • http://twitter.com/ribeezie/status/10559384861 Ricardo Bueno

    Are You Taking Social Media Shortcuts? http://su.pr/1Ndmeb Great post from @jaybaer

  • http://twitter.com/knatchwa/status/10564593315 Ray Marr

    RT @Ribeezie: Are You Taking Social Media Shortcuts? http://su.pr/1Ndmeb Great post from @jaybaer

  • http://twitter.com/lorirtaylor/status/10583933188 Lori Taylor

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/caitlinmc/status/10586484741 caitlinmc

    Great article from one of my favorite people RT @Ribeezie Are You Taking Social Media Shortcuts? http://su.pr/1Ndmeb post from @jaybaer

  • http://twitter.com/projectpixel/status/10607584542 Project Pixel

    Niche networks are fair game for social marketers http://ow.ly/1ndh3

  • http://twitter.com/mattalbert84/status/10625349728 Matthew Albert

    Are you taking Social Media Shortcuts? http://bit.ly/9luT8V #socialmedia

  • http://twitter.com/mattalbert84/status/10625349728 Matthew Albert

    Are you taking Social Media Shortcuts? http://bit.ly/9luT8V #socialmedia

  • http://twitter.com/mattalbert84/status/10625349728 Matthew Albert

    Are you taking Social Media Shortcuts? http://bit.ly/9luT8V #socialmedia

  • http://twitter.com/maiasylba/status/10625718264 maiasylba

    Are you taking Social Media Shortcuts? http://bit.ly/9luT8V #socialmedia via @MattAlbert84

  • http://twitter.com/shoestringbook/status/10653329858 ShoeStringVenture

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/lorirtaylor/status/10669376024 Lori Taylor

    Are You Taking Social Media Shortcuts? http://ow.ly/1nnxe

  • http://twitter.com/steveolenski/status/10669551698 steveolenski

    Are You Taking #SocialMedia Shortcuts? http://bit.ly/9luT8V via @jaybaer

  • http://twitter.com/markgiggsy11/status/10670858500 Mark Rodricks

    RT @loritaylor Are You Taking Social Media Shortcuts? http://ow.ly/1nnxe #smm

  • http://twitter.com/omivanar/status/10670894743 Ivan Ospina

    RT @lorirtaylor: Are You Taking Social Media Shortcuts? http://ow.ly/1nnxe

  • http://twitter.com/theloudfew/status/10688979329 The Loud Few

    Are you taking Social Media Shortcuts? Companies are overwhelmingly using the Big 4: http://ow.ly/1o0bY

  • http://twitter.com/smszombie/status/10690466333 smszombie

    RT @theloudfew: Are you taking Social Media Shortcuts? Companies are overwhelmingly using the Big 4: http://ow.ly/1o0bY

  • http://twitter.com/marijn71/status/10813774290 Marijn van Schoonhov

    Heb je een business? Focus je niet teveel op de Big4 van #socialmedia (dat is oldskool #marketing denken) http://bit.ly/aPSfkI

  • http://twitter.com/marijn71/status/10813774290 Marijn van Schoonhov

    Heb je een business? Focus je niet teveel op de Big4 van #socialmedia (dat is oldskool #marketing denken) http://bit.ly/aPSfkI

  • http://twitter.com/improvingb/status/10814210215 Gisette

    RT @Marijn71: Heb je een business? Focus je niet teveel op de Big4 van #socialmedia (dat is oldskool #marketing denken) http://bit.ly/aPSfkI

  • http://twitter.com/improvingb/status/10814210215 Gisette

    RT @Marijn71: Heb je een business? Focus je niet teveel op de Big4 van #socialmedia (dat is oldskool #marketing denken) http://bit.ly/aPSfkI

  • http://twitter.com/aycaaslan/status/10915483101 Ayca ASLAN

    Are You Taking Social Media Shortcuts? – http://bit.ly/bM6Aq2 (via @jaybaer)

  • http://twitter.com/greatbigideas/status/10950870248 Big Ideas

    Do you know where your customers r in social media & r u ready to look harder or r u taking shortcuts? Interesting post http://bit.ly/9Rqrn2

  • http://twitter.com/heike_miller/status/11740059082 Heike Miller

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://twitter.com/rainbowrose1/status/11846803562 Rose R. Miller

    Are you taking shortcuts with #socialmedia? http://bit.ly/9S89vw

  • http://twitter.com/ricknpg/status/12145443769 Rick West

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://bit.ly/bM6Aq2

  • http://www.v7n.com Nick carter

    This is super relevant to a project I'm working on now for a class, which converts to a real project at work. Thank You.

  • http://twitter.com/interlinkone/status/13314905756 interlinkONE

    Are you taking social media shortcuts? http://ilnk.me/shortcut

  • http://www.gdminteractive.com/marketing-services/email-marketing.html email marketing

    So has anyone got a good list of niche sites with a blurb on what they are about?

  • http://twitter.com/karenloueez/status/13731003931 Karen Sheehey

    RT @interlinkONE: Are you taking social media shortcuts? http://ilnk.me/shortcut

  • http://www.air-jordan-3.com/ air jordan 3

    The idea of friend upstairs is reasonable, maintaining a healthy body is very important, I bought a few pieces of XX particularly recently,it can help keep our body healthy, let us feel fit as a fiddle every day, I was alight it in this store!!http://www.canno-tmake.com/

  • http://twitter.com/socialmediafltr/status/17063144799 Social Media Filter

    RT @jaybaer Are You Taking Social Media Shortcuts? http://om.ly/mnOu

  • http://twitter.com/marketingfltr/status/17063145638 Marketing Filter

    RT @jaybaer Are You Taking Social Media Shortcuts? http://om.ly/mnOu

  • http://twitter.com/nuvota/status/17063705657 Nadja Specht

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://om.ly/mnOu

  • http://twitter.com/jonathan_ponce/status/17064790342 Jonathan Ponce

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://om.ly/mnOu

  • http://twitter.com/marecheaumundy/status/17081556021 Marecheau

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://om.ly/mnOu

  • http://twitter.com/hma_pr/status/17097228531 HMA Public Relations

    RT @jaybaer: Are You Taking Social Media Shortcuts? http://om.ly/mnOu

  • http://twitter.com/martinwaxman/status/17099075264 Martin Waxman

    Think community… RT@jaybaer Are You Taking Social Media Shortcuts? http://om.ly/mnOu (via HMA_PR)

  • http://twitter.com/pattersonbach/status/18354535700 Patterson Bach

    #Shortcuts are not always a good thing, especially in #social #media. Read why knowing your #online #community matters http://bit.ly/aossS5

  • http://twitter.com/mariannevikse/status/20954653381 Marianne Vikse

    Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://twitter.com/rune_asprang/status/20955175386 Rune F. Åsprang

    RT @MarianneVikse: Are You Taking Social Media Shortcuts? http://bit.ly/9luT8V

  • http://www.headwise.net global seo

     I use the as learn like youtube you provide you lots of video in any one most of the people many technique from  here then get good knowledge many person through online business learn from then get from here.  

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/

  • http://taylormarek.com/ taylormarek

    Thanks for the post Jay!