Social Business, Social Media Strategy, Social Media Tools, Social Media Marketing, Social Media Staffing and Operations

Attacking the Social Media Lynch Mob

Can we put down the pitchforks?

For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.

In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that there were 15,000+ people on Twitter that professed to be some sort of social media consultant in their bio.

“They don’t know what they are doing. They are just selling snake oil!” is the typical complaint. To which I say, so what?

I believe I can help companies and agencies with social media, and it’s of course gratifying that other people seem to think I know what I’m doing enough to hire me, book me to speak and so forth.

social media lynch mobs 300x206 Attacking the Social Media Lynch MobBut, who am I, who are you, or who is anybody to paint someone else with the “snake oil salesman” brush? Just because someone takes a more tactical approach to social media, just because they don’t measure ROI the way you do, just because they focus on small business and you don’t, does not mean they are charlatans.

Suckiness Doesn’t Equal Robbery

Even if they aren’t particularly good at social media, it doesn’t give you the right to call them a phony or an opportunist. I’ve hired plenty of crappy accountants, lawyers, landscapers, roofers, etc. but I certainly don’t consider them to be snake oil salesmen, just less good at their profession than I would have preferred.

Let’s remember that the commercial Web is really only 15 years old. Best practices on components as old school as Web sites, email and SEO aren’t fully established, much less social media.

And that’s the issue I have with this debate. Do I think companies should have a comprehensive social media strategy that’s multi-faceted and thoughtful? Of course. But, not every company is ready for that. So if there are consultants out there that want to help companies do just one part of social media – like set up and manage a Twitter account – is that snake oil or is that an appropriately striated marketplace?

And this notion that you can’t be good at social media unless you’ve been doing it for years is utter crap. Talent and ability does not have a born on or expiration date, and to bray that your wisdom automatically sets you apart sounds like French nobility when the guillotine is being sharpened. `

Different Isn’t Inherently Wrong

Will some companies have poor experiences with social media consultants that are inexperienced or purely tactical in their thinking? Of course. The same way people have poor experiences with Web designers, chiropractors, and chimney sweeps. But that doesn’t mean the client got robbed, it just means they’ll come to better understand the difference between okay and excellent. McDonald’s doesn’t make the best burger. SuperCuts doesn’t provide the best coiffe.

When I owned a Web design and online marketing agency, the vast majority of our work came from companies that had a less than ideal relationship with a prior vendor. The result wasn’t that they abandoned the medium, the result was that they made a more thoughtful choice of partner the next time.

And that’s what will happen here. People that aren’t very good at social media consulting won’t be successful, and that will generate more (not less) business for those who are effective providers of social media ideas and counsel.

Cream always rises. Until it does, my advice is to play your own game and quit worrying about the presumed inadequacies of others trying to make a living in social media. There’s plenty of cookies in the jar.

Remember that in social media, everyone’s a teacher and everyone’s a student.

(photo by Robert Couse-Baker)

Related
  • http://www.grtaylor2.com/ Greg Taylor

    I think to a lot of the laypeople don’t understand how much goes into a social media strategy. The hours of planning out blog posts and seeding various networks with messages etc.

    I am sure there are some people taking advantage of a “Social Media Rush” by proclaiming themselves as experts but they will be left to the wayside when they don’t show results.
    .-= Greg Taylor´s last blog ..Three Reasons To Use A Tripod =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Greg. I agree a shakeout is in order eventually. Thanks for the comment.

  • http://www.grtaylor2.com Greg Taylor

    I think to a lot of the laypeople don’t understand how much goes into a social media strategy. The hours of planning out blog posts and seeding various networks with messages etc.

    I am sure there are some people taking advantage of a “Social Media Rush” by proclaiming themselves as experts but they will be left to the wayside when they don’t show results.
    .-= Greg Taylor´s last blog ..Three Reasons To Use A Tripod =-.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Greg. I agree a shakeout is in order eventually. Thanks for the comment.

  • http://www.brighttribe.com/ Brian Dempsey

    Can we get an amen!

  • http://www.brighttribe.com Brian Dempsey

    Can we get an amen!

  • Christina

    Hey Jay – Great blog and I couldn’t agree more.

  • http://YourWebsite Christina

    Hey Jay – Great blog and I couldn’t agree more.

  • http://twitter.com/tatitosi/statuses/7927857063 tatitosi (Tatiana Tosi)

    Twitter Comment


    RT @jaybaer: Attacking the social media lynch mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/tatitosi/statuses/7927857063 tatitosi (Tatiana Tosi)

    Twitter Comment


    RT @jaybaer: Attacking the social media lynch mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/chrisbrogan/statuses/7928982496 chrisbrogan (Chris Brogan)

    Twitter Comment


    RT @jaybaer Attacking the social media lynch mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/chrisbrogan/statuses/7928982496 chrisbrogan (Chris Brogan)

    Twitter Comment


    RT @jaybaer Attacking the social media lynch mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/brighttribe/statuses/7927865129 brighttribe (Bright Tribe, Inc

    Twitter Comment


    Fantastic perspective on the abundance of social media gurus! Attacking the social media lynch mob. [link to post] (RT @jaybaer) – Posted using Chat Catcher

  • http://twitter.com/brighttribe/statuses/7927865129 brighttribe (Bright Tribe, Inc.)

    Twitter Comment


    Fantastic perspective on the abundance of social media gurus! Attacking the social media lynch mob. [link to post] (RT @jaybaer)

    Posted using Chat Catcher

  • http://twitter.com/jimbinder/statuses/7927995437 jimbinder (Jim Binder)

    Twitter Comment


    Thanks, good piece. RT @EdithO: RT @jaybaer: Attacking the social media lynch mob. [link to post] http://myloc.me/30nrYPosted using Chat Catcher

  • http://twitter.com/jimbinder/statuses/7927995437 jimbinder (Jim Binder)

    Twitter Comment


    Thanks, good piece. RT @EdithO: RT @jaybaer: Attacking the social media lynch mob. [link to post] http://myloc.me/30nrY

    Posted using Chat Catcher

  • http://www.tradeshowinstitute.com/ Traci Browne

    It’s usually those who’ve been in business the least amount of time who cry snake oil salesman the most. Those who’ve been around for a while or even just good at what we do, know our reputation speaks for itself. The onus is on the one doing the hiring. Do your research people!
    .-= Traci Browne´s last blog ..Because I said so just isn’t going to cut it. =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I agree that there seems to be some relationship between sensitivity to this issue, and time in business for yourself. Good observation. Thanks for the comment.

  • http://twitter.com/jessweiss/statuses/7928033472 jessweiss (Jess Weiss)

    Twitter Comment


    Insightful + classic line: experts propagate like pink eye in kindergarten @jaybaer Attacking the socmed lynch mob [link to post] – Posted using Chat Catcher

  • Belinda Gomez

    “hours of planning out blog posts”

    Oh please. It’s not rocket surgery. It’s a blog post.

  • http://www.tradeshowinstitute.com Traci Browne

    It’s usually those who’ve been in business the least amount of time who cry snake oil salesman the most. Those who’ve been around for a while or even just good at what we do, know our reputation speaks for itself. The onus is on the one doing the hiring. Do your research people!
    .-= Traci Browne´s last blog ..Because I said so just isn’t going to cut it. =-.

    • http://www.convinceandconvert.com Jay Baer

      I agree that there seems to be some relationship between sensitivity to this issue, and time in business for yourself. Good observation. Thanks for the comment.

  • http://twitter.com/jessweiss/statuses/7928033472 jessweiss (Jess Weiss)

    Twitter Comment


    Insightful + classic line: experts propagate like pink eye in kindergarten @jaybaer Attacking the socmed lynch mob [link to post]

    Posted using Chat Catcher

  • http://YourWebsite Belinda Gomez

    “hours of planning out blog posts”

    Oh please. It’s not rocket surgery. It’s a blog post.

  • http://twitter.com/nrodovsky/statuses/7928990519 nrodovsky (Nicole Rodovsky)

    Twitter Comment


    RT @chrisbrogan: RT @jaybaer Attacking the social media lynch mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/nrodovsky/statuses/7928990519 nrodovsky (Nicole Rodovsky)

    Twitter Comment


    RT @chrisbrogan: RT @jaybaer Attacking the social media lynch mob. [link to post]

    Posted using Chat Catcher

  • http://33Charts.com/ DrV

    Interesting perspective cuz I’m usually at the front of the line making fun of ‘consultants’. But for sure there are a disproportionate number of self-proclaimed experts in the social front when compared with other professions that require at least some semblance of education, etc.

    • http://www.convinceandconvert.com/ Jay Baer

      The education part is key, and I know a lot of folks are clamoring for some sort of social media certification program everyone can agree to. We’ll see if it gets off the ground. It would help.

  • http://33Charts.com DrV

    Interesting perspective cuz I’m usually at the front of the line making fun of ‘consultants’. But for sure there are a disproportionate number of self-proclaimed experts in the social front when compared with other professions that require at least some semblance of education, etc.

    • http://www.convinceandconvert.com Jay Baer

      The education part is key, and I know a lot of folks are clamoring for some sort of social media certification program everyone can agree to. We’ll see if it gets off the ground. It would help.

  • http://twitter.com/darinpersinger/statuses/7929619138 darinpersinger (Darin Persinge

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/darinpersinger/statuses/7929619138 darinpersinger (Darin Persinger)

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://twitter.com/iFroggy/statuses/7929618583 iFroggy (Patrick O’Keefe)

    Twitter Comment


    Go Jay. RT @chrisbrogan: RT @jaybaer Attacking the social media lynch mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/iFroggy/statuses/7929618583 iFroggy (Patrick O’Keefe)

    Twitter Comment


    Go Jay. RT @chrisbrogan: RT @jaybaer Attacking the social media lynch mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/ritubpant/statuses/7929837473 ritubpant (Ritu)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/ritubpant/statuses/7929837473 ritubpant (Ritu)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://thebrandbuilder.wordpress.com/ olivier blanchard

    I’m not a fan of the lynch mob either, but no.

    Suckiness IS robbery when it’s both lazy and purposeful. Companies are getting taken for thousands of dollars (in some case much more) by people PRETENDING to know what they are talking about and delivering absolutely nothing tangible in return.

    The difference between someone who doesn’t realize they’re in over their heads and someone who knows but doesn’t care is huge. Huge. There ARE snake oil salesmen in the SM space, and they outnumber us.

    Consider that I routinely get DMs and emails from people who have LIED to land social media director jobs and now find themselves incapable of performing the most simple tasks. Rather than to admit to their bosses that they don’t know what they’re doing, they turn to me (and I am sure others) for the cheat sheet. For the bailout. Thanks, but no thanks.

    That, Jay, is unacceptable. That kind of “say anything to get the job or the client” mentality is what’s turning this space into a free-for-all of BS. Purposeful BS. Unethical BS.

    Since you bring up ROI, what is also unacceptable are people claiming to have invented the ultimate social media ROI calculator – a product they can sell – to unsuspecting clients. The ROI question is not open to debate. ROI isn’t subjective. There aren’t 50 different truths when it comes to a basic media-agnostic business metric every business school student learns in about 5 minutes.

    If my kids can grasp the concept in less than 5 minutes, why is it that the majority of “social media consultants” haven’t bothered to crack Google to refresh their memory? Why does everyone have to reinvent something that doesn’t need to be reinvented?

    More to the point, why is everyone trying to be the Seth Godin of Social Media? It’s completely ridiculous. Give the naysayers more credit: What they’re reacting to is simple – Their collective BS meter doesn’t have to be super sensitive to smell the giant pile of crap being laid at their feet in this space by people who pretend to be social media experts.

    I completely agree with you when it comes to the negativity surrounding Social Media and expertise within it. Naysayers aren’t my favorite people either, but they have a point: The army of hacks populating – no polluting – the space with their brand of opportunistic, predatory BS isn’t helping legitimize it. And they ARE ripping companies off. Small ones and very large ones. Not accidentally, mind you. By choice.

    Fact: Someone who doesn’t understand ROI shouldn’t be teaching it.

    Fact: Someone who doesn’t understand how to integrate social media into an enterprise space company shouldn’t be offering that service.

    If you’re a newbie social media consultant (ignore the absurdity of the concept of you can), then focus on small clients or entry level Social Media services. There’s no shame in that. If you’re good at getting companies started in the Space, that’s terrific. Stick to that for a while. DON’T start selling services based on “expertise” you don’t have.

    In this space (as in many others), smart, clever and innovative can trump experience. I agree with that point also. But it doesn’t take a brain surgeon to figure out how to do this – and many of the hacks trying to carve themselves a piece of the golden goose are in this for a quick payday and a boost to the old “personal brand,” with unsuspecting companies left holding the bag. Not cool.

    In the end, I am not worried about “competition” from hack jobs, but a) this isn’t the kind of environment I want to be operating in, and b) the fact that companies are more likely to get ripped off than served properly by a competent SM consultant doesn’t exactly make me or my peers jump up with joy. We have a big problem on our hands. Brushing it aside isn’t really helping anyone.

    More than anything, I’m not really disagreeing with the content of your post – it’s the headers that I mostly disagree with. ;) My two cents.
    .-= olivier blanchard´s last blog ..Bringing operational wisdom to Enterprise 2.0. Maybe. =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I think we largely agree, and I really appreciate the time you put into your comment.

      Clearly, if someone is lying about their abilities, and purposefully misleading people with an intent to harm, that is not just bad business, it’s illegal. It’s fraud.

      But, I’d say I’m exposed to as many social media types as most people, and I believe the vast majority are not purposefully lazy or purposefully misleading. They are businesspeople that are feeling their way in a nascent industry, and are mostly guilty of learning on the job.

      I had a guy just last week that I hired because he said he could install a new oven. Uhh, no he could not. So, that was a disappointment, and a problem for me. But, I don’t feel the guy is a crook. I feel he was being overly optimistic about his skill set, and figured he could sort it out in real-time, on my dime.

      Maybe I’ve been a consultant way too long, but I just see that as the way it works oftentimes. How do you ever become “qualified” to do enterprise social media consulting if every single person refuses to let them try if they haven’t done it previously?

      What we end up with then is the ultimate chicken and the egg situation. If you’ve done it before, you can do it again. If you haven’t done it before, you’re not allowed to learn it.

      The one area where I do think you’ve got a right to be pissed off is with regard to ROI because there you’re talking about math, which is pretty tough to refute. ROI is Return on Investment. You figure out the return. You figure out the investment. You divide. End of debate.

      But overall, I’m just not as troubled by the b.s. as most people. Maybe because I’ve lived through all of this so many times in the past, in other digital marketing epochs. I prefer to give people the benefit of the doubt. And the more everyone else stinks, the sweeter I smell (I hope).

  • http://thebrandbuilder.wordpress.com olivier blanchard

    I’m not a fan of the lynch mob either, but no.

    Suckiness IS robbery when it’s both lazy and purposeful. Companies are getting taken for thousands of dollars (in some case much more) by people PRETENDING to know what they are talking about and delivering absolutely nothing tangible in return.

    The difference between someone who doesn’t realize they’re in over their heads and someone who knows but doesn’t care is huge. Huge. There ARE snake oil salesmen in the SM space, and they outnumber us.

    Consider that I routinely get DMs and emails from people who have LIED to land social media director jobs and now find themselves incapable of performing the most simple tasks. Rather than to admit to their bosses that they don’t know what they’re doing, they turn to me (and I am sure others) for the cheat sheet. For the bailout. Thanks, but no thanks.

    That, Jay, is unacceptable. That kind of “say anything to get the job or the client” mentality is what’s turning this space into a free-for-all of BS. Purposeful BS. Unethical BS.

    Since you bring up ROI, what is also unacceptable are people claiming to have invented the ultimate social media ROI calculator – a product they can sell – to unsuspecting clients. The ROI question is not open to debate. ROI isn’t subjective. There aren’t 50 different truths when it comes to a basic media-agnostic business metric every business school student learns in about 5 minutes.

    If my kids can grasp the concept in less than 5 minutes, why is it that the majority of “social media consultants” haven’t bothered to crack Google to refresh their memory? Why does everyone have to reinvent something that doesn’t need to be reinvented?

    More to the point, why is everyone trying to be the Seth Godin of Social Media? It’s completely ridiculous. Give the naysayers more credit: What they’re reacting to is simple – Their collective BS meter doesn’t have to be super sensitive to smell the giant pile of crap being laid at their feet in this space by people who pretend to be social media experts.

    I completely agree with you when it comes to the negativity surrounding Social Media and expertise within it. Naysayers aren’t my favorite people either, but they have a point: The army of hacks populating – no polluting – the space with their brand of opportunistic, predatory BS isn’t helping legitimize it. And they ARE ripping companies off. Small ones and very large ones. Not accidentally, mind you. By choice.

    Fact: Someone who doesn’t understand ROI shouldn’t be teaching it.

    Fact: Someone who doesn’t understand how to integrate social media into an enterprise space company shouldn’t be offering that service.

    If you’re a newbie social media consultant (ignore the absurdity of the concept of you can), then focus on small clients or entry level Social Media services. There’s no shame in that. If you’re good at getting companies started in the Space, that’s terrific. Stick to that for a while. DON’T start selling services based on “expertise” you don’t have.

    In this space (as in many others), smart, clever and innovative can trump experience. I agree with that point also. But it doesn’t take a brain surgeon to figure out how to do this – and many of the hacks trying to carve themselves a piece of the golden goose are in this for a quick payday and a boost to the old “personal brand,” with unsuspecting companies left holding the bag. Not cool.

    In the end, I am not worried about “competition” from hack jobs, but a) this isn’t the kind of environment I want to be operating in, and b) the fact that companies are more likely to get ripped off than served properly by a competent SM consultant doesn’t exactly make me or my peers jump up with joy. We have a big problem on our hands. Brushing it aside isn’t really helping anyone.

    More than anything, I’m not really disagreeing with the content of your post – it’s the headers that I mostly disagree with. ;) My two cents.
    .-= olivier blanchard´s last blog ..Bringing operational wisdom to Enterprise 2.0. Maybe. =-.

    • http://www.convinceandconvert.com Jay Baer

      I think we largely agree, and I really appreciate the time you put into your comment.

      Clearly, if someone is lying about their abilities, and purposefully misleading people with an intent to harm, that is not just bad business, it’s illegal. It’s fraud.

      But, I’d say I’m exposed to as many social media types as most people, and I believe the vast majority are not purposefully lazy or purposefully misleading. They are businesspeople that are feeling their way in a nascent industry, and are mostly guilty of learning on the job.

      I had a guy just last week that I hired because he said he could install a new oven. Uhh, no he could not. So, that was a disappointment, and a problem for me. But, I don’t feel the guy is a crook. I feel he was being overly optimistic about his skill set, and figured he could sort it out in real-time, on my dime.

      Maybe I’ve been a consultant way too long, but I just see that as the way it works oftentimes. How do you ever become “qualified” to do enterprise social media consulting if every single person refuses to let them try if they haven’t done it previously?

      What we end up with then is the ultimate chicken and the egg situation. If you’ve done it before, you can do it again. If you haven’t done it before, you’re not allowed to learn it.

      The one area where I do think you’ve got a right to be pissed off is with regard to ROI because there you’re talking about math, which is pretty tough to refute. ROI is Return on Investment. You figure out the return. You figure out the investment. You divide. End of debate.

      But overall, I’m just not as troubled by the b.s. as most people. Maybe because I’ve lived through all of this so many times in the past, in other digital marketing epochs. I prefer to give people the benefit of the doubt. And the more everyone else stinks, the sweeter I smell (I hope).

  • http://twitter.com/AnnBatko/statuses/7930335210 AnnBatko (Ann Batko)

    Twitter Comment


    Well said! RT @jaybaer: Attacking the social media lynch mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/AnnBatko/statuses/7930335210 AnnBatko (Ann Batko)

    Twitter Comment


    Well said! RT @jaybaer: Attacking the social media lynch mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/waynemlburns/statuses/7930663169 waynemlburns (Wayne Burns)

    Twitter Comment


    Attacking the social media lynch mob. [link to post] – RT @chrisbrogan: RT @jaybaer – Posted using Chat Catcher

  • http://twitter.com/waynemlburns/statuses/7930663169 waynemlburns (Wayne Burns)

    Twitter Comment


    Attacking the social media lynch mob. [link to post] – RT @chrisbrogan: RT @jaybaer

    Posted using Chat Catcher

  • http://twitter.com/diginomics/statuses/7930740498 diginomics (Digital-Economics)

    Twitter Comment


    RT @EssenteeWeb Attacking the Social Media Lynch Mob [link to post] Nice. – Posted using Chat Catcher

  • http://twitter.com/diginomics/statuses/7930740498 diginomics (Digital-Economics)

    Twitter Comment


    RT @EssenteeWeb Attacking the Social Media Lynch Mob [link to post] Nice.

    Posted using Chat Catcher

  • http://twitter.com/A_Geek_Girl/statuses/7930033946 A_Geek_Girl (Geek Girl)

    Twitter Comment


    RT @jaybaer Attacking the social media lynch mob [link to post] Never tick off a guy whose feed count almost = a zip code. Just sayin’ – Posted using Chat Catcher

  • http://twitter.com/A_Geek_Girl/statuses/7930033946 A_Geek_Girl (Geek Girl)

    Twitter Comment


    RT @jaybaer Attacking the social media lynch mob [link to post] Never tick off a guy whose feed count almost = a zip code. Just sayin’

    Posted using Chat Catcher

  • http://twitter.com/ellenhoenig/statuses/7930514603 ellenhoenig (Ellen Hoenig Carl

    Twitter Comment


    The cream always rises… RT @chrisbrogan: RT @jaybaer Attacking the social media lynch mob. [link to post] #hcsm – Posted using Chat Catcher

  • http://twitter.com/ellenhoenig/statuses/7930514603 ellenhoenig (Ellen Hoenig Carlson)

    Twitter Comment


    The cream always rises… RT @chrisbrogan: RT @jaybaer Attacking the social media lynch mob. [link to post] #hcsm

    Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/7930758997 KrisColvin (Kristi Colvin)

    Twitter Comment


    I agree with Olivier’s comments here… RT@jaybaer Attacking the social media lynch mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/7930758997 KrisColvin (Kristi Colvin)

    Twitter Comment


    I agree with Olivier’s comments here… RT@jaybaer Attacking the social media lynch mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/EssenteeWeb/statuses/7930723883 EssenteeWeb (Sandra Newton)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post] Nice. – Posted using Chat Catcher

  • http://twitter.com/EssenteeWeb/statuses/7930723883 EssenteeWeb (Sandra Newton)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post] Nice.

    Posted using Chat Catcher

  • http://twitter.com/VisitFingerLake/statuses/7929349021 VisitFingerLake (Meg Colombo)

    Twitter Comment


    RT @chrisbrogan @jaybaer Attacking the Social Media Lynch Mob | Suckiness Doesn’t Equal Robbery [link to post] – Posted using Chat Catcher

  • http://twitter.com/VisitFingerLake/statuses/7929349021 VisitFingerLake (Meg Colombo)

    Twitter Comment


    RT @chrisbrogan @jaybaer Attacking the Social Media Lynch Mob | Suckiness Doesn’t Equal Robbery [link to post]

    Posted using Chat Catcher

  • http://twitter.com/JennaSnacks/statuses/7931376303 JennaSnacks (Jenna Oltersdorf)

    Twitter Comment


    RT @maczter: Attacking the social media lynch mob. [link to post] /via @jaybaer – Posted using Chat Catcher

  • http://twitter.com/JennaSnacks/statuses/7931376303 JennaSnacks (Jenna Oltersdorf)

    Twitter Comment


    RT @maczter: Attacking the social media lynch mob. [link to post] /via @jaybaer

    Posted using Chat Catcher

  • http://twitter.com/MiChmski/statuses/7931573766 MiChmski (Michelle C)

    Twitter Comment


    Love it @jaybaer “in social media, everyone’s a teacher and everyone’s a student” [link to post] – Posted using Chat Catcher

  • http://twitter.com/MiChmski/statuses/7931573766 MiChmski (Michelle C)

    Twitter Comment


    Love it @jaybaer “in social media, everyone’s a teacher and everyone’s a student” [link to post]

    Posted using Chat Catcher

  • http://twitter.com/sue_anne Sue Anne Reed

    Love your comparison to plumbers, roofers, etc. because it really is all the same. There are people who do social media well and there are those that don’t. Those that do their job well – according to their clients / employers and not some outside source – will rise to the top. Those that don’t, will eventually fail and move on. It’s kind of like 15 years ago when everyone seemed to want to be a “web designer”, the successful ones survived and the others moved on to a different job.
    .-= Sue Anne Reed´s last blog ..Sue_Anne: @SaraBAllen I’m not willing to pay a similar price for content that I’m probably only going to read once. =-.

  • http://twitter.com/sue_anne Sue Anne Reed

    Love your comparison to plumbers, roofers, etc. because it really is all the same. There are people who do social media well and there are those that don’t. Those that do their job well – according to their clients / employers and not some outside source – will rise to the top. Those that don’t, will eventually fail and move on. It’s kind of like 15 years ago when everyone seemed to want to be a “web designer”, the successful ones survived and the others moved on to a different job.
    .-= Sue Anne Reed´s last blog ..Sue_Anne: @SaraBAllen I’m not willing to pay a similar price for content that I’m probably only going to read once. =-.

  • http://twitter.com/lonefinger/statuses/7932235578 lonefinger (Lone)

    Twitter Comment


    RT @manishc: In defense of the “Snake Oil” SEO ( [link to post] ) – Posted using Chat Catcher

  • http://twitter.com/lonefinger/statuses/7932235578 lonefinger (Lone)

    Twitter Comment


    RT @manishc: In defense of the “Snake Oil” SEO ( [link to post] )

    Posted using Chat Catcher

  • http://www.mikekey.com/ Mike Key

    Great article and advice, I think a lot of that snake oil comes from the people who selling things companies don’t need and pushing strategies on the people they are totally wrong for. Really these people sound like snake oil salesman. I’ve recently meet some people like that, offering their advice, which was totally wrong for what the person needed.

    But the truth is, it’s like you say, the cream rises. They suck, and their are lots of sucky companies out there. If you’re better, prove it and people will come to you.

    When I saw all the companies making money that I thought sucked, it gave me the motivation to start working, because I knew I could do it better. And that’s how great companies are born.

    If you can do it better, than go beat them!

  • http://twitter.com/amanda_pants/statuses/7932274311 amanda_pants (Amanda O’Brien)

    Twitter Comment


    Attacking the social media lynch mob. [link to post] (via @jaybaer) – Posted using Chat Catcher

  • http://www.mikekey.com Mike Key

    Great article and advice, I think a lot of that snake oil comes from the people who selling things companies don’t need and pushing strategies on the people they are totally wrong for. Really these people sound like snake oil salesman. I’ve recently meet some people like that, offering their advice, which was totally wrong for what the person needed.

    But the truth is, it’s like you say, the cream rises. They suck, and their are lots of sucky companies out there. If you’re better, prove it and people will come to you.

    When I saw all the companies making money that I thought sucked, it gave me the motivation to start working, because I knew I could do it better. And that’s how great companies are born.

    If you can do it better, than go beat them!

  • http://twitter.com/amanda_pants/statuses/7932274311 amanda_pants (Amanda O’Brien)

    Twitter Comment


    Attacking the social media lynch mob. [link to post] (via @jaybaer)

    Posted using Chat Catcher

  • http://orange-envelopes.com/blog/ John Heaney

    Jay, another excellent post that captures the chaotic state that defines much of the nascent social media “industry.”

    Although I have no doubt that there are many self-proclaimed social media experts that don’t deserve the appellation, I think it’s incumbent upon the companies that hire them to perform a minimal amount of due diligence before engaging a poseur. How hard is it to type “how to select a social media consultant” into Google?

    That said, I believe that many of the social media consultants are simply applying their skills and backgrounds in branding, marketing and communications to a new medium – and appropriately so. The fundamentals of understanding the company, identifying its customers, creating a compelling message, generating memorable content and picking the appropriate channels are aren’t any different whether you identify yourself as a marketing consultant or social media guru. As long as you can deliver the goods.

    It’s unlikely that there’a any consultant who excels at every aspect of social media. Some will excel at strategy, while others shine with integration, implementation, content creation or tracking and measurement. Some will demonstrate expertise with small businesses while others will parlay their corporate backgrounds into enterprise engagements. And all are welcome to pursue their passion and their livelihood without being labeled snake-oil salesmen.

    As with a roofing contractor or a website developer, the same rule applies to every business considering hiring a social media guide: caveat emptor.
    .-= John Heaney´s last blog ..Social Media Blowback =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Hi John. Thanks for the superlative comment. You hit on a critical point, which is that there really is no such thing as “social media” at this point. It’s tentacles are too many, and its reach too broad to be able to credibly claim you have a handle on the entire scope and scale. I do nothing but study social media every day, and there’s pieces of it I just don’t understand as well as other components. Same is true for everyone. I think we are close to seeing a much-needed new granularity, where people talk about their expertise in content creation, influence outreach, social CRM, Facebook management, or other, specific elements – not “social media.” That will help separate the wheat from the men, and will give prospective clients an easier road for pre-determining expertise.

  • http://twitter.com/michaelcalienes/statuses/7933024166 michaelcalienes (Michael Calie

    Twitter Comment


    Great post RT @lebrun RT @AmberCadabra Go, @jaybaer, go. [link to post] – Posted using Chat Catcher

  • http://orange-envelopes.com/blog/ John Heaney

    Jay, another excellent post that captures the chaotic state that defines much of the nascent social media “industry.”

    Although I have no doubt that there are many self-proclaimed social media experts that don’t deserve the appellation, I think it’s incumbent upon the companies that hire them to perform a minimal amount of due diligence before engaging a poseur. How hard is it to type “how to select a social media consultant” into Google?

    That said, I believe that many of the social media consultants are simply applying their skills and backgrounds in branding, marketing and communications to a new medium – and appropriately so. The fundamentals of understanding the company, identifying its customers, creating a compelling message, generating memorable content and picking the appropriate channels are aren’t any different whether you identify yourself as a marketing consultant or social media guru. As long as you can deliver the goods.

    It’s unlikely that there’a any consultant who excels at every aspect of social media. Some will excel at strategy, while others shine with integration, implementation, content creation or tracking and measurement. Some will demonstrate expertise with small businesses while others will parlay their corporate backgrounds into enterprise engagements. And all are welcome to pursue their passion and their livelihood without being labeled snake-oil salesmen.

    As with a roofing contractor or a website developer, the same rule applies to every business considering hiring a social media guide: caveat emptor.
    .-= John Heaney´s last blog ..Social Media Blowback =-.

    • http://www.convinceandconvert.com Jay Baer

      Hi John. Thanks for the superlative comment. You hit on a critical point, which is that there really is no such thing as “social media” at this point. It’s tentacles are too many, and its reach too broad to be able to credibly claim you have a handle on the entire scope and scale. I do nothing but study social media every day, and there’s pieces of it I just don’t understand as well as other components. Same is true for everyone. I think we are close to seeing a much-needed new granularity, where people talk about their expertise in content creation, influence outreach, social CRM, Facebook management, or other, specific elements – not “social media.” That will help separate the wheat from the men, and will give prospective clients an easier road for pre-determining expertise.

  • http://twitter.com/michaelcalienes/statuses/7933024166 michaelcalienes (Michael Calienes)

    Twitter Comment


    Great post RT @lebrun RT @AmberCadabra Go, @jaybaer, go. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/manishc/statuses/7931595549 manishc (Manish Choudhury)

    Twitter Comment


    In defense of the “Snake Oil” SEO ( [link to post] ) – Posted using Chat Catcher

  • http://twitter.com/manishc/statuses/7931595549 manishc (Manish Choudhury)

    Twitter Comment


    In defense of the “Snake Oil” SEO ( [link to post] )

    Posted using Chat Catcher

  • http://twitter.com/maczter/statuses/7931294833 maczter (Chris Carter)

    Twitter Comment


    Attacking the social media lynch mob. [link to post] /via @jaybaer – Posted using Chat Catcher

  • http://twitter.com/maczter/statuses/7931294833 maczter (Chris Carter)

    Twitter Comment


    Attacking the social media lynch mob. [link to post] /via @jaybaer

    Posted using Chat Catcher

  • http://twitter.com/CatherinVentura/statuses/7931564530 CatherinVentura (Catherine Ven

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/CatherinVentura/statuses/7931564530 CatherinVentura (Catherine Ventura)

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/rlripon/statuses/7931631501 rlripon (Razaul Latif Ripon)

    Twitter Comment


    RT @CatherinVentura: RT @jaybaer Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/rlripon/statuses/7931631501 rlripon (Razaul Latif Ripon)

    Twitter Comment


    RT @CatherinVentura: RT @jaybaer Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/topbrokeroc/statuses/7936971433 topbrokeroc (Bob Watson)

    Twitter Comment


    Great post by one of my favs, @jaybaer RT @amanda_pants: Attacking the social media lynch mob. [link to post] (via @jaybaer) – Posted using Chat Catcher

  • http://twitter.com/topbrokeroc/statuses/7936971433 topbrokeroc (Bob Watson)

    Twitter Comment


    Great post by one of my favs, @jaybaer RT @amanda_pants: Attacking the social media lynch mob. [link to post] (via @jaybaer)

    Posted using Chat Catcher

  • http://twitter.com/KeithMcMean/statuses/7938035801 KeithMcMean (Keith McMean)

    Twitter Comment


    The guy has a point…[link to post] – Posted using Chat Catcher

  • http://twitter.com/KeithMcMean/statuses/7938035801 KeithMcMean (Keith McMean)

    Twitter Comment


    The guy has a point…[link to post]

    Posted using Chat Catcher

  • http://twitter.com/CubanaLAF/statuses/7944685747 CubanaLAF (Lauren Fernandez)

    Twitter Comment


    From @jaybaer: Attacking the social media lynch mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/CubanaLAF/statuses/7944685747 CubanaLAF (Lauren Fernandez)

    Twitter Comment


    From @jaybaer: Attacking the social media lynch mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/PRCAI/statuses/7944713506 PRCAI (prcai online)

    Twitter Comment


    Nice read RT @CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/PRCAI/statuses/7944713506 PRCAI (prcai online)

    Twitter Comment


    Nice read RT @CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/vargasl/statuses/7944831184 vargasl (Lauren Vargas)

    Twitter Comment


    Can we put down the pitchforks? Oh yes! RT @CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/vargasl/statuses/7944831184 vargasl (Lauren Vargas)

    Twitter Comment


    Can we put down the pitchforks? Oh yes! RT @CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/ckieff/statuses/7944816154 ckieff (Chris Kieff)

    Twitter Comment


    RT @dmullen: Attacking the social media lynch mob, from @jaybaer. [link to post] – Posted using Chat Catcher

  • http://twitter.com/ckieff/statuses/7944816154 ckieff (Chris Kieff)

    Twitter Comment


    RT @dmullen: Attacking the social media lynch mob, from @jaybaer. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/FJPalacio/statuses/7945032798 FJPalacio (Francisco J Palacio

    Twitter Comment


    RT @vargasl: Can we put down the pitchforks? Oh yes! RT @CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/dmullen/statuses/7944664005 dmullen (David Mullen)

    Twitter Comment


    Attacking the social media lynch mob, from @jaybaer. [link to post] – Posted using Chat Catcher

  • http://twitter.com/FJPalacio/statuses/7945032798 FJPalacio (Francisco J Palacio)

    Twitter Comment


    RT @vargasl: Can we put down the pitchforks? Oh yes! RT @CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/dmullen/statuses/7944664005 dmullen (David Mullen)

    Twitter Comment


    Attacking the social media lynch mob, from @jaybaer. [link to post]

    Posted using Chat Catcher

  • http://www.internet-bard.com/ KatFrench

    Word. to. your. mother.

    Thanks for a lovely, rational response to the panicky, elitist, alarmist, and just plain silly tone that’s permeated the bubble of late.

    Ahhhh… a nice breath of fresh air. Does the body good.

  • http://www.internet-bard.com KatFrench

    Word. to. your. mother.

    Thanks for a lovely, rational response to the panicky, elitist, alarmist, and just plain silly tone that’s permeated the bubble of late.

    Ahhhh… a nice breath of fresh air. Does the body good.

  • http://twitter.com/BrosINmusix/statuses/7946792440 BrosINmusix (BrosINmusix)

    Twitter Comment


    CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post] http://ow.ly/16n60JPosted using Chat Catcher

  • http://twitter.com/BrosINmusix/statuses/7946792440 BrosINmusix (BrosINmusix)

    Twitter Comment


    CubanaLAF: From @jaybaer: Attacking the social media lynch mob [link to post] http://ow.ly/16n60J

    Posted using Chat Catcher

  • http://www.BenchmarkPerformanceStrategies.com/ Ted Cook

    Jay,

    Excellent post, very well said. Incompetence is distinct from fraud, and both exist to too high a degree in every industry. It is up to the consumer, whether a business or individual, to perform the due diligence before they hire someone.

    -Ted Cook
    .-= Ted Cook´s last blog ..Transforming Performance Reviews =-.

  • http://www.BenchmarkPerformanceStrategies.com Ted Cook

    Jay,

    Excellent post, very well said. Incompetence is distinct from fraud, and both exist to too high a degree in every industry. It is up to the consumer, whether a business or individual, to perform the due diligence before they hire someone.

    -Ted Cook
    .-= Ted Cook´s last blog ..Transforming Performance Reviews =-.

  • http://twitter.com/adriandayton/statuses/7948643740 adriandayton (Adrian T Dayton)

    Twitter Comment


    RT @lancegodard: Reading @jaybaer’s “Attacking the Social Media Lynch Mob” [link to post]. Useful perspective for the ongoing debate. – Posted using Chat Catcher

  • http://twitter.com/adriandayton/statuses/7948643740 adriandayton (Adrian T Dayton)

    Twitter Comment


    RT @lancegodard: Reading @jaybaer’s “Attacking the Social Media Lynch Mob” [link to post]. Useful perspective for the ongoing debate.

    Posted using Chat Catcher

  • http://twitter.com/michaeljbarber/statuses/7945733343 michaeljbarber (Michael Barber

    Twitter Comment


    Didn’t catch this post until now. Attacking the SM lynch mob [link to post]. Kudos to @jaybaer for having the balls to write it. – Posted using Chat Catcher

  • http://twitter.com/michaeljbarber/statuses/7945733343 michaeljbarber (Michael Barber)

    Twitter Comment


    Didn’t catch this post until now. Attacking the SM lynch mob [link to post]. Kudos to @jaybaer for having the balls to write it.

    Posted using Chat Catcher

  • http://twitter.com/lancegodard/statuses/7948378549 lancegodard (Lance Godard)

    Twitter Comment


    Reading @jaybaer’s “Attacking the Social Media Lynch Mob” [link to post]. Useful perspective for the ongoing debate – Posted using Chat Catcher

  • http://twitter.com/lancegodard/statuses/7948378549 lancegodard (Lance Godard)

    Twitter Comment


    Reading @jaybaer’s “Attacking the Social Media Lynch Mob” [link to post]. Useful perspective for the ongoing debate

    Posted using Chat Catcher

  • http://twitter.com/steveology/statuses/7950312118 steveology (Steve Farnsworth)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/steveology/statuses/7950312118 steveology (Steve Farnsworth)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/devonbrown/statuses/7950453851 devonbrown (Devon Brown)

    Twitter Comment


    RT @Steveology: Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/devonbrown/statuses/7950453851 devonbrown (Devon Brown)

    Twitter Comment


    RT @Steveology: Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/TBsocialmedia/statuses/7950810407 TBsocialmedia (Marco van de Ka

    Twitter Comment


    RT @Steveology: Attacking the Social Media Lynch Mob [link to post] (via @devonbrown) – Posted using Chat Catcher

  • http://twitter.com/TBsocialmedia/statuses/7950810407 TBsocialmedia (Marco van de Kamp)

    Twitter Comment


    RT @Steveology: Attacking the Social Media Lynch Mob [link to post] (via @devonbrown)

    Posted using Chat Catcher

  • http://twitter.com/sowebinc/statuses/7950375432 sowebinc (SOWEB Inc.)

    Twitter Comment


    Attacking the Social Media Lynch Mob – [link to post] RT @Steveology – Posted using Chat Catcher

  • http://twitter.com/sowebinc/statuses/7950375432 sowebinc (SOWEB Inc.)

    Twitter Comment


    Attacking the Social Media Lynch Mob – [link to post] RT @Steveology

    Posted using Chat Catcher

  • http://www.kinkennoncommunications.com/blog Shane Kinkennon

    Thank you for this, Jay. Well said and not shy, as usual. Well done.

  • http://www.kinkennoncommunications.com/blog Shane Kinkennon

    Thank you for this, Jay. Well said and not shy, as usual. Well done.

  • http://johnantonios.com/ John Antonios

    I read that same article from @mashable – and i asked myself, so how are experts or specialists defined??

    Is it a degree they hold? how then do you explain the crappy accountants that you hired (that most certainly held a BA in accounting). So it’s not the degree!

    Is it their years of experience? As you said, social media has been around for only a couple of years, so can we really call it on that? and how would you explain geniuses, those who strike oil by creating something and they’re “barely legal” – so again experience falls short here.

    Or maybe, if they publish they can qualify as experts? but again there are some really crappy books out there!

    I’m not saying I have the answer to what gives a person the right to call themselves experts – but I’m wondering if the answers adds any value at all.

    Personally, I took course in social media and i’m learning more and more everyday, and i’m helping companies get started with it … does that qualify me as an expert? I don’t know, and I don’t care.

    thanks for a great post!
    .-= John Antonios´s last blog ..Twitter & I – The Love Story =-.

  • http://twitter.com/devseo/statuses/7952733245 devseo (Alex Hall)

    Twitter Comment


    Attacking the Social Media Lynch Mob – [link to post] – Posted using Chat Catcher

  • http://johnantonios.com John Antonios

    I read that same article from @mashable – and i asked myself, so how are experts or specialists defined??

    Is it a degree they hold? how then do you explain the crappy accountants that you hired (that most certainly held a BA in accounting). So it’s not the degree!

    Is it their years of experience? As you said, social media has been around for only a couple of years, so can we really call it on that? and how would you explain geniuses, those who strike oil by creating something and they’re “barely legal” – so again experience falls short here.

    Or maybe, if they publish they can qualify as experts? but again there are some really crappy books out there!

    I’m not saying I have the answer to what gives a person the right to call themselves experts – but I’m wondering if the answers adds any value at all.

    Personally, I took course in social media and i’m learning more and more everyday, and i’m helping companies get started with it … does that qualify me as an expert? I don’t know, and I don’t care.

    thanks for a great post!
    .-= John Antonios´s last blog ..Twitter & I – The Love Story =-.

  • http://twitter.com/devseo/statuses/7952733245 devseo (Alex Hall)

    Twitter Comment


    Attacking the Social Media Lynch Mob – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/randylewiskemp/statuses/7952040607 randylewiskemp (Randy Kemp)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/randylewiskemp/statuses/7952040607 randylewiskemp (Randy Kemp)

    Twitter Comment


    Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/hoffer7/statuses/7952168776 hoffer7 (hoffer7)

    Twitter Comment


    Be the cream. RT @jaybaer: Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post] – Posted using Chat Catcher

  • http://twitter.com/hoffer7/statuses/7952168776 hoffer7 (hoffer7)

    Twitter Comment


    Be the cream. RT @jaybaer: Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/ktvan/statuses/7952497035 ktvan (Katie Van Domelen)

    Twitter Comment


    Amen! RT @jaybaer: Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post] – Posted using Chat Catcher

  • http://twitter.com/ktvan/statuses/7952497035 ktvan (Katie Van Domelen)

    Twitter Comment


    Amen! RT @jaybaer: Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/afmarcom/statuses/7951951258 afmarcom (Angelique)

    Twitter Comment


    Interesting article by @JayBaer: Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/afmarcom/statuses/7951951258 afmarcom (Angelique)

    Twitter Comment


    Interesting article by @JayBaer: Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://insurancemarketinghq.com/ Nick B.

    Is anyone not guilty of “learning on the job?” What other way is there to prepare yourself for a careeer as a community manager or social media consultant? I gave a guest lecture on how social media is changing PR (thanks Brian Solis) to freshman and senior PR classes at a local university and they DON’T OFFER A SINGLE COURSE on social media marketing or best practices. The kid’s were clueless. These are future communicators and PR representatives NOT being told how social media is integrated into their chosen profession. But they sure knew about the inverted pyramid.

    I’m sure higher education is changing as we speak, but in the meantime, reading blogs like this and keeping up w/ Mashable are the best education/training we can provide for ourself in an ever-evolving landscape. Anyone can call themself a “social media consultant” just by understanding the tools available and how to use them. Learning how to manage and participate in communites while satisfying client objectives by using the tools of social media will seperate the cream from the curd.

    Lynch mob aside, until an organization emerges to provide shiny badges that brand thought-leaders as “Certified Social Media Consultants,” it’s up to the hiring company to determine whether they’re adding “suckiness” to the payroll.
    .-= Nick B.´s last blog ..Dead Weight Bringing your Insurance Agency Down? Best Practices for Dropping the Hammer =-.

  • http://insurancemarketinghq.com Nick B.

    Is anyone not guilty of “learning on the job?” What other way is there to prepare yourself for a careeer as a community manager or social media consultant? I gave a guest lecture on how social media is changing PR (thanks Brian Solis) to freshman and senior PR classes at a local university and they DON’T OFFER A SINGLE COURSE on social media marketing or best practices. The kid’s were clueless. These are future communicators and PR representatives NOT being told how social media is integrated into their chosen profession. But they sure knew about the inverted pyramid.

    I’m sure higher education is changing as we speak, but in the meantime, reading blogs like this and keeping up w/ Mashable are the best education/training we can provide for ourself in an ever-evolving landscape. Anyone can call themself a “social media consultant” just by understanding the tools available and how to use them. Learning how to manage and participate in communites while satisfying client objectives by using the tools of social media will seperate the cream from the curd.

    Lynch mob aside, until an organization emerges to provide shiny badges that brand thought-leaders as “Certified Social Media Consultants,” it’s up to the hiring company to determine whether they’re adding “suckiness” to the payroll.
    .-= Nick B.´s last blog ..Dead Weight Bringing your Insurance Agency Down? Best Practices for Dropping the Hammer =-.

  • http://twitter.com/lacorbeau/statuses/7953445090 lacorbeau (Caroline Halliwell)

    Twitter Comment


    RT @jaybaer Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post] – Posted using Chat Catcher

  • http://twitter.com/lacorbeau/statuses/7953445090 lacorbeau (Caroline Halliwell)

    Twitter Comment


    RT @jaybaer Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post]

    Posted using Chat Catcher

  • http://www.blog.puredriven.com/ Patrick Garmoe

    Jay, really appreciate the post. I started in social media nearly a year ago, after being laid off following 10 years as a journalist, and since have fallen in love with with just about every aspect of social media and marketing. I’ve spent a ton of time reading, learning, and trying stuff, and thanks to a background in journalism, have a pretty good handle on helping companies create content. Now I work for a digital marketing company, and part of my job is helping clients with social media. I’ve often thought that I could be considered a “snake oil salesman” though I feel like I’m rapidly building a significant knowledge base in this emerging industry, and my advice is paying off for customers. So anyway, thanks for bringing some perspective to this conversation on who can and who can’t do social media.

  • http://www.blog.puredriven.com Patrick Garmoe

    Jay, really appreciate the post. I started in social media nearly a year ago, after being laid off following 10 years as a journalist, and since have fallen in love with with just about every aspect of social media and marketing. I’ve spent a ton of time reading, learning, and trying stuff, and thanks to a background in journalism, have a pretty good handle on helping companies create content. Now I work for a digital marketing company, and part of my job is helping clients with social media. I’ve often thought that I could be considered a “snake oil salesman” though I feel like I’m rapidly building a significant knowledge base in this emerging industry, and my advice is paying off for customers. So anyway, thanks for bringing some perspective to this conversation on who can and who can’t do social media.

  • http://twitter.com/dkasrel/statuses/7953341742 dkasrel (Deni Kasrel)

    Twitter Comment


    RT @randylewiskemp: Attacking the Social Media Lynch Mob [link to post] #sm – Posted using Chat Catcher

  • http://twitter.com/dkasrel/statuses/7953341742 dkasrel (Deni Kasrel)

    Twitter Comment


    RT @randylewiskemp: Attacking the Social Media Lynch Mob [link to post] #sm

    Posted using Chat Catcher

  • http://twitter.com/GlassHalfFullPR/statuses/7955398431 GlassHalfFullPR (Jessica Griff

    Twitter Comment


    Attacking the Social Media Lynch Mob from Convince & Convert’s @jaybaer [link to post] (great post Jay!) – Posted using Chat Catcher

  • http://twitter.com/GlassHalfFullPR/statuses/7955398431 GlassHalfFullPR (Jessica Griffin)

    Twitter Comment


    Attacking the Social Media Lynch Mob from Convince & Convert’s @jaybaer [link to post] (great post Jay!)

    Posted using Chat Catcher

  • http://twitter.com/King_Jaffy/statuses/7954812813 King_Jaffy (Jason Amunwa)

    Twitter Comment


    Once again, JBaer sets it straight RT Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post] – Posted using Chat Catcher

  • http://twitter.com/King_Jaffy/statuses/7954812813 King_Jaffy (Jason Amunwa)

    Twitter Comment


    Once again, JBaer sets it straight RT Can we put down the pitchforks? Attacking the Social Media Lynch Mob – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/rayhiltz/statuses/7956194120 rayhiltz (Ray Hiltz)

    Twitter Comment


    RT @tweetmeme Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/rayhiltz/statuses/7956194120 rayhiltz (Ray Hiltz)

    Twitter Comment


    RT @tweetmeme Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://jeffhurtblog.com/ Jeff Hurt

    Jay:

    Excellent post and I totally agree with you.

    I can wrap it up like this: Not all doctors graduated at the top of their class nor do all have the best bedside manner.

    Yet we don’t see doctors calling other doctors that received lower grades or have poor manners or are inept, snake oil doctors.
    .-= Jeff Hurt´s last blog ..How To Be Lean, Mean & Green At Your Next Event: Three Green Philosophies To Consider =-.

  • http://jeffhurtblog.com Jeff Hurt

    Jay:

    Excellent post and I totally agree with you.

    I can wrap it up like this: Not all doctors graduated at the top of their class nor do all have the best bedside manner.

    Yet we don’t see doctors calling other doctors that received lower grades or have poor manners or are inept, snake oil doctors.
    .-= Jeff Hurt´s last blog ..How To Be Lean, Mean & Green At Your Next Event: Three Green Philosophies To Consider =-.

  • http://twitter.com/mollycgaines/statuses/7957170207 mollycgaines (Molly Carter Gai

    Twitter Comment


    Brilliant post from @jaybaer: Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/mollycgaines/statuses/7957170207 mollycgaines (Molly Carter Gaines)

    Twitter Comment


    Brilliant post from @jaybaer: Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • Katie Stensberg

    With god too many markerters out of work, becoming a “media expert” is a natural step to find work. They can research, read, participate, etc. until they feel comfortable approaching companies to help them with their viral efforts. More power to them.

  • http://YourWebsite Katie Stensberg

    With god too many markerters out of work, becoming a “media expert” is a natural step to find work. They can research, read, participate, etc. until they feel comfortable approaching companies to help them with their viral efforts. More power to them.

  • http://taylormarek.com/ Taylor Marek

    Exactly, well said Jay. I made somewhat of the same comment when I wrote my own blog post bashing a website design company. Now, if they listened closely, they would have understood that there is a right and a wrong way, and I was simply pointing out the bad stuff. If they changed their marketing tactic, I would be perfectly fine with them, but until then I am not recommending them for any reason.

    http://taylormarek.com/2010/01/15/marketing-fail-inet-web-case-study/

    Keep up the awesome work Jay! I’ll be back to read more of your content. :)
    -Taylor
    .-= Taylor Marek´s last blog ..Marketing Fail: iNET Web Case Study =-.

  • http://taylormarek.com Taylor Marek

    Exactly, well said Jay. I made somewhat of the same comment when I wrote my own blog post bashing a website design company. Now, if they listened closely, they would have understood that there is a right and a wrong way, and I was simply pointing out the bad stuff. If they changed their marketing tactic, I would be perfectly fine with them, but until then I am not recommending them for any reason.

    http://taylormarek.com/2010/01/15/marketing-fail-inet-web-case-study/

    Keep up the awesome work Jay! I’ll be back to read more of your content. :)
    -Taylor
    .-= Taylor Marek´s last blog ..Marketing Fail: iNET Web Case Study =-.

  • http://twitter.com/ckieff/statuses/7958951377 ckieff (Chris Kieff)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/ckieff/statuses/7958951377 ckieff (Chris Kieff)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post]

    Posted using Chat Catcher

  • Anonymous

    Great post, many social media consultants I have competed against view the social world as Twitter and Facebook. There are ways to take baby steps in creating a complete strategy and set Key Performance Indicators not ROI goals.
    .-= Al Brocious´s last blog ..Relationships, Are Marketers finally getting it? =-.

  • http://www.newageleadgeneration.com Al Brocious

    Great post, many social media consultants I have competed against view the social world as Twitter and Facebook. There are ways to take baby steps in creating a complete strategy and set Key Performance Indicators not ROI goals.
    .-= Al Brocious´s last blog ..Relationships, Are Marketers finally getting it? =-.

  • http://twitter.com/gtaylor57/statuses/7959066665 gtaylor57 (Glenn Taylor)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] Good perspective! – Posted using Chat Catcher

  • http://twitter.com/gtaylor57/statuses/7959066665 gtaylor57 (Glenn Taylor)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] Good perspective!

    Posted using Chat Catcher

  • http://twitter.com/Hadel/statuses/7959465542 Hadel (Hadel S. Ma’ayeh)

    Twitter Comment


    RT @clementyeung
    RT @jaybaer Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/Hadel/statuses/7959465542 Hadel (Hadel S. Ma’ayeh)

    Twitter Comment


    RT @clementyeung
    RT @jaybaer Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/ash_lumm/statuses/7959547533 ash_lumm (Ashley Lumm)

    Twitter Comment


    Love that @jaybaer takes a different approach than most “Attacking the Social Media Lynch Mob” [link to post] (via @chuckhemann) – Posted using Chat Catcher

  • http://twitter.com/ash_lumm/statuses/7959547533 ash_lumm (Ashley Lumm)

    Twitter Comment


    Love that @jaybaer takes a different approach than most “Attacking the Social Media Lynch Mob” [link to post] (via @chuckhemann)

    Posted using Chat Catcher

  • http://twitter.com/k2mediakc/statuses/7959915492 k2mediakc (K2Media)

    Twitter Comment


    RT @BrandonSheley: Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/k2mediakc/statuses/7959915492 k2mediakc (K2Media)

    Twitter Comment


    RT @BrandonSheley: Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/alanbr82/statuses/7959180678 alanbr82 (Alan Brocious)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] – timely @mpriestarnold @kevinbruce – Posted using Chat Catcher

  • http://twitter.com/alanbr82/statuses/7959180678 alanbr82 (Alan Brocious)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] – timely @mpriestarnold @kevinbruce

    Posted using Chat Catcher

  • http://twitter.com/beebow/statuses/7959821719 beebow (Lauren Litwinka)

    Twitter Comment


    RT @clementyeung: RT @jaybaer Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/beebow/statuses/7959821719 beebow (Lauren Litwinka)

    Twitter Comment


    RT @clementyeung: RT @jaybaer Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/chuckhemann/statuses/7959096099 chuckhemann (chuckhemann)

    Twitter Comment


    best post I’ve read this year. seriously. Attacking the Social Media Lynch Mob from @jaybaer [link to post] – Posted using Chat Catcher

  • http://twitter.com/chuckhemann/statuses/7959096099 chuckhemann (chuckhemann)

    Twitter Comment


    best post I’ve read this year. seriously. Attacking the Social Media Lynch Mob from @jaybaer [link to post]

    Posted using Chat Catcher

  • http://twitter.com/anatRH/statuses/7959594900 anatRH (Anat Herzberg)

    Twitter Comment


    RT @tweetmeme Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert [link to post] I love this guy!! – Posted using Chat Catcher

  • http://twitter.com/anatRH/statuses/7959594900 anatRH (Anat Herzberg)

    Twitter Comment


    RT @tweetmeme Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert [link to post] I love this guy!!

    Posted using Chat Catcher

  • http://twitter.com/snakeoilseo/statuses/7960216419 snakeoilseo (Snake Oil SEO)

    Twitter Comment


    Guilt-ridden @jaybaer finally comes clean & claims his suckiness doesn’t equal robbery. [link to post] – Posted using Chat Catcher

  • http://twitter.com/snakeoilseo/statuses/7960216419 snakeoilseo (Snake Oil SEO)

    Twitter Comment


    Guilt-ridden @jaybaer finally comes clean & claims his suckiness doesn’t equal robbery. [link to post]

    Posted using Chat Catcher

  • http://deadreckoningaz.blogspot.com/ Chris Rogers

    The social media world has done a great job with education. Even if some “experts” may be farther along than others, a proliferation of info exists online to help bring the industry along. With key learnings and best practices just a click away, it’s not hard to see how the cream rises to the top.
    .-= Chris Rogers´s last blog ..Of Fish, Tweets and Newspapers =-.

  • http://deadreckoningaz.blogspot.com/ Chris Rogers

    The social media world has done a great job with education. Even if some “experts” may be farther along than others, a proliferation of info exists online to help bring the industry along. With key learnings and best practices just a click away, it’s not hard to see how the cream rises to the top.
    .-= Chris Rogers´s last blog ..Of Fish, Tweets and Newspapers =-.

  • http://twitter.com/jeremyvictor/statuses/7961275640 jeremyvictor (Jeremy Victor)

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob [link to post] –> I agree can we just move on and let the work speak for itself! – Posted using Chat Catcher

  • http://twitter.com/jeremyvictor/statuses/7961275640 jeremyvictor (Jeremy Victor)

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob [link to post] –> I agree can we just move on and let the work speak for itself!

    Posted using Chat Catcher

  • http://twitter.com/VividAscent/statuses/7961781969 VividAscent (Vivid Ascent)

    Twitter Comment


    Interesting take RT @donlafferty @jaybaer Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/VividAscent/statuses/7961781969 VividAscent (Vivid Ascent)

    Twitter Comment


    Interesting take RT @donlafferty @jaybaer Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/admom1/statuses/7960635431 admom1 (ncarson)

    Twitter Comment


    It’s all about the cream. RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] – Posted using Chat Catcher

  • http://twitter.com/admom1/statuses/7960635431 admom1 (ncarson)

    Twitter Comment


    It’s all about the cream. RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/Rapport_Mktg/statuses/7961271419 Rapport_Mktg (Christine Fergus

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] [excellent post, Jay!] – Posted using Chat Catcher

  • http://twitter.com/Rapport_Mktg/statuses/7961271419 Rapport_Mktg (Christine Ferguson)

    Twitter Comment


    RT @jaybaer: Can’t we all just get along? Attacking the Social Media Lynch Mob. [link to post] [excellent post, Jay!]

    Posted using Chat Catcher

  • http://twitter.com/b2bbloggers/statuses/7949975268 b2bbloggers (Jeremy Victor)

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob [link to post] –> I agree can we just move on and let our work speak for itself! – Posted using Chat Catcher

  • http://twitter.com/b2bbloggers/statuses/7949975268 b2bbloggers (Jeremy Victor)

    Twitter Comment


    RT @jaybaer Attacking the Social Media Lynch Mob [link to post] –> I agree can we just move on and let our work speak for itself!

    Posted using Chat Catcher

  • http://twitter.com/clintonbon/statuses/7950499694 clintonbon (Clinton Bonner)

    Twitter Comment


    He’s become my favorite blogger for his concise and on point stylings RT @jaybaer Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/clintonbon/statuses/7950499694 clintonbon (Clinton Bonner)

    Twitter Comment


    He’s become my favorite blogger for his concise and on point stylings RT @jaybaer Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://twitter.com/donlafferty/statuses/7961619140 donlafferty (Don Lafferty)

    Twitter Comment


    I don’t NEED validation, but…RT @jaybaer Attacking the Social Media Lynch Mob [link to post] – Posted using Chat Catcher

  • http://twitter.com/donlafferty/statuses/7961619140 donlafferty (Don Lafferty)

    Twitter Comment


    I don’t NEED validation, but…RT @jaybaer Attacking the Social Media Lynch Mob [link to post]

    Posted using Chat Catcher

  • http://www.brightideaspress.com/ Dari Mullins

    Greeat Post! I got involved with social media by default and I am constantly wanting to learn (and feel so behind on a daily basis)! I have several clients who are very happy with my work – even though I feel like a novice – because they know less than I do. Thanks for the encouragement and perspective on this topic!!

  • http://www.brightideaspress.com Dari Mullins

    Greeat Post! I got involved with social media by default and I am constantly wanting to learn (and feel so behind on a daily basis)! I have several clients who are very happy with my work – even though I feel like a novice – because they know less than I do. Thanks for the encouragement and perspective on this topic!!

  • http://MyRECoach.com TheRECoach

    Hey Jay, I am a Social Media “Enthusiast”. I promote myself as that, and I have an “opinion” on the word “Expert”..there are none! but it doesn’t preclude me from offering my services to Brokers and Agents in Orange County as a Trainer. I love what I do. I specialize in “beginners”, if you will. I have been a youth sports coach for over 25 years, and an RECoach for about 8. I believe the key is to be honest with your clients and tell them I know enough to help the Agents who need to get started, get to the right places, and I am damn good at translating “Geek” to “Speek”!

    enjoyed the post! see ya on Twitter!

  • http://www.estebankolsky.com Esteban Kolsky

    See, I want to say you are right. I also want to say that Olivier is right… and you both are.

    Alas, there is one thing that is certain – snake oil salesmen do exist, they are the ones who without taking the time to think it through they make promises they cannot deliver, just to get the contract. Those people should be called out and shown to be impostors and charlatans — not because they rip-off clients (ok, not only because of that), but because they scare them into doing the right thing.

    A few of my clients tried to do what we are doing now before, and did not work. that put them off from trying again. for a while. and trusting consultants. for a while.

    see, the problem is that they are making companies who are in need of help and solutions not wanting to try so they won’t end up with a charlatan. Someone said caveat emptor, and i agree — but it is hard to find out this information sometimes.

    so, I say – yeah, call those people out. help the market get better and organizations not being afraid of trying — that is how you grow the pie (which is what are trying to do — right?)

    great post, very well written…
    .-= Esteban Kolsky´s last blog ..The SCRM-E2.0 Convergence: Train Wreck or Chunnel? =-.

  • http://www.NobleHeartHealing.com/ Kim DuBois

    Cream does rise, and usually those doing the most complaining are the ones that lack the confidence to stand with the competition.

    Thanks Jay!

  • http://www.makethemfans.com/ Lamar Johnson

    Hello Jay,

    Such a thoughtful post. Business dynamics aside, social media is predicated on sharing, learning and sometimes moving forward before you are ready. There is no way to know all there is too know. Those members of the mob that want to proclaim themselves experts to the exclusion of others are doing a disservice to the community. I certainly enjoy finding fresh faces because often they bring a point of view not touted by the masses. Again, thank you for the post, I certainly enjoyed reading it.

  • http://www.estebankolsky.com Esteban Kolsky

    See, I want to say you are right. I also want to say that Olivier is right… and you both are.

    Alas, there is one thing that is certain – snake oil salesmen do exist, they are the ones who without taking the time to think it through they make promises they cannot deliver, just to get the contract. Those people should be called out and shown to be impostors and charlatans — not because they rip-off clients (ok, not only because of that), but because they scare them into doing the right thing.

    A few of my clients tried to do what we are doing now before, and did not work. that put them off from trying again. for a while. and trusting consultants. for a while.

    see, the problem is that they are making companies who are in need of help and solutions not wanting to try so they won't end up with a charlatan. Someone said caveat emptor, and i agree — but it is hard to find out this information sometimes.

    so, I say – yeah, call those people out. help the market get better and organizations not being afraid of trying — that is how you grow the pie (which is what are trying to do — right?)

    great post, very well written…

  • http://ariwriter.com Ari Herzog

    On suckiness, how do you respond to those “social media managers” who are hired with zero knowledge in dominant social media channels? In other words, must one know something about everything, in lieu of everything about everything, to ideally be hired? When a company hires someone who knows nothing about something with the expectation nothing will translate into something down the road, what does that mean to you?

  • Santosha

    Social media expertise aside, you are also an excellent writer! Loved this post AND the writing.

  • http://www.convinceandconvert.com jaybaer

    Thanks Santosha. I appreciate that. Oddly enough, by best stuff comes from the strangest writing scenarios. I wrote this post while riding in a car on the way to Durango, CO. That's the hard part about writing, you never know when you're going to catch lightning in a bottle. But, as long as you catch it now and again, it keeps you going. Just like golf. Hit 99 bad shots, and 1 good shot, and you'll keep playing. Unfortunately, I couldn't even do that, and quit the game a few years ago!

  • http://www.convinceandconvert.com jaybaer

    It means that company is not very good at candidate screening, the candidate has grossly inflated their prior experience, or the company hires for talent first, expertise second. When I had employees in my previous agencies, I often fit into that third camp.

  • http://www.ivanwalsh.com Ivan Walsh

    Hi Jay,

    As Social Media gains traction, the money will likely come from developing applications, e.g. IBM, Oracle, Microsoft developing apps that monitor, track, increase sales lifecycles.

    Ivan

  • http://www.convinceandconvert.com jaybaer

    I agree. Automation, or at least semi-automation is coming soon, and the big boys want to own it.

  • http://josehuitron.posterous.com/ Jose Huitron

    Jay, this is a very powerful post. You are absolutely right. I believe that the mere effort on the part of individuals to pick up social media and run with it is still one huge step ahead of many. I particularly enjoyed your mention of the fallacy of restricting success in social media to a specific time-frame.

  • davidkeithdaniels

    “…propagating like pink eye in a kindergarten class.” Now that's priceless. Really enjoyed the post.

  • http://bonniecranmer.com bgreen

    No one will ever make every one happy, it just isn't going to happen! Things are changing so quickly these days that all any of us can do is our best each day. Yes, there are people out there who may promote themselves as having greater skills than they really do but the majority of professionals today understand that transparency is key and people will talk.

    GREAT Post! Thank you ;~D

  • http://www.paid-survey-tips.com/ neculae

    You have right!

  • http://twitter.com/michipepita neculae mihaela

    You have very right!

  • http://twitter.com/proteus72/status/8505450666 Chris Turnquist

    RT @jaybaer Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert http://bit.ly/4YZKTS

  • http://www.thevisibledentist.com/ The Visible Dentist

    I think the success of any social media effort will depend upon the particular platform being used, the type of business or industry category being “sold” and of course, the persistence of the individual behind a “campaign.”

    Some industries, such as dentistry, are, IMO opinion and experience, not that well-suited to, or received on platforms such as Twitter and Facebook.

    If you have a moment, read my take on the issue.

    http://www.thevisibledentist.com/blog/can-twitt

    John Barremore
    Houston, TX

  • http://twitter.com/jia_tan/status/8605264887 J Tan

    Attacking the Social Media Lynch Mob http://bit.ly/bQsM4e

  • http://daretocomment.com/ Ian Greenleigh

    In my world, snake oil salesman doesn't refer to someone that isn't just bad at what they do, or charges too much, or really any of the types of new media peddlers you listed. Snake oil salesmen are the people that knowingly exploit, propagate and profit from a fundamental lack of knowledge about social media and its potential on the part of most businesses–small or otherwise–out there.

    And it's not just “the other” that we defensively refer to as snake oil salesmen. You can learn doing, charge for it, be ineffective, even fail–but you aren't malicious in your intentions.

    In the old days, from when the term was coined, these men knew what they were hawking was bunco. That's why the moved from town to town. My only consolation these days is that social proof can expose jerks no matter where they sit.

  • http://twitter.com/mackcollier/status/8659466857 Mack Collier

    @jaybaer is my hero for this post. We all need to stop worrying about what others are/not doing & get back to work – http://bit.ly/bKNW1u

  • http://twitter.com/be3d/status/8660046427 Ian Greenleigh

    I fundamentally disagree with @jaybaer's "Attacking the Social Media Lynch Mob" http://bit.ly/8b7BqG

  • http://twitter.com/prcindy/status/8660109838 Cindy Kurman

    @jaybaer is my hero We all need to stop worrying about what others are/not doing & get back to work – http://bit.ly/bKNW1u /via @MackCollier

  • http://twitter.com/marenhogan/status/8679177136 marenhogan
  • http://twitter.com/socialmediafltr/status/8679471238 Social Media Filter

    RT @marenhogan Great article hat tip @mnheadhunter for sharing http://bit.ly/9gSMM0

  • http://dresramblings.com Andre Natta

    I agree completely -eerily so as I wrote a post recently without having read this one that said the exact same thing. Different groups have different needs and that needs to be taken into consideration when folks start swinging verbal shovels around in the air.

    Hopefully folks will stop stressing about who's doing what and just do good work. That's the hope at least…

  • http://twitter.com/acnatta/status/8707306683 Andre Natta

    RE: @jaybaer I agree completely -eerily so as I wrote a post recently without having read this one that said the exact… http://disq.us/b8ioq

  • http://twitter.com/seanwood/status/8725263401 Sean Wood

    Attacking the Social Media Lynch Mob http://bit.ly/dhx2oH "in social media, everyone’s a teacher and everyone’s a student." via @jaybaer

  • http://twitter.com/kimmie_chann/status/8751927432 Kimmie Chann

    RT @tweetmeme Attacking the Social Media Lynch Mob | | Social Media Consulting – Convince & Convert http://ow.ly/1nezeM

  • http://twitter.com/emanuelgrigoras/status/11075726672 EmanuelGrigoras

    RT @jaybaer: Attacking the Social Media Lynch Mob http://bit.ly/4YZKTS

  • http://twitter.com/kieronstevenson/status/11414887527 Kieron Stevenson

    "Attacking the Social Media Lynch Mob" http://miniurl.org/dRE

  • http://twitter.com/trevoryoung/status/11516118871 Trevor Young

    READING: a really cool piece by @jaybaer re social media lynch mobs http://tinyurl.com/yjuuwht

  • http://twitter.com/trevoryoung/status/11516118871 Trevor Young

    READING: a really cool piece by @jaybaer re social media lynch mobs http://tinyurl.com/yjuuwht

  • http://www.patrickcurl.com/ Patrick Curl

    First off Jay, wanted to stop by an apologize regarding a post I wrote a few weeks back that took some of your content, rewrote it a bit, and didn't give due credit. I was a bit of a jerk about the whole thing, so I'm sorry- I'll be sure to send some link-love your way in an upcoming post. Hope we can move on – with no hard feelings. -

    As for my two cents – as someone who's been blogging for awhile and is currently working with an actual social media marketing firm – there's a lot of opportunity out there to help – even if you're not a Jay Baer, Chris Brogan, or Gary Vaynerchuk.

    Most small businesses couldn't afford a Chris Brogan anyhow – with some consultants charging $500/hour. If you really think you have what it takes to be successful – then go for your dream. One word of advice though: Be genuine, don't just say you know social media – have results to back it up. I got my job because of the sheer volume of search results for my name via google. Starting out though you may have to work for a lot less than you'd like – I started out at minimum wage, working my way up. Even an unpaid internship at a nice size company would be a good start under some circumstances.

    My advice to businesses when choosing social media consultants: Shop around, and always compare their prices with their alexa rank and google search results, # of twitter followers, etc. The lower the price and higher their rankings the better the value.

  • http://www.patrickcurl.com/ Patrick Curl

    First off Jay, wanted to stop by an apologize regarding a post I wrote a few weeks back that took some of your content, rewrote it a bit, and didn't give due credit. I was a bit of a jerk about the whole thing, so I'm sorry- I'll be sure to send some link-love your way in an upcoming post. Hope we can move on – with no hard feelings. -

    As for my two cents – as someone who's been blogging for awhile and is currently working with an actual social media marketing firm – there's a lot of opportunity out there to help – even if you're not a Jay Baer, Chris Brogan, or Gary Vaynerchuk.

    Most small businesses couldn't afford a Chris Brogan anyhow – with some consultants charging $500/hour. If you really think you have what it takes to be successful – then go for your dream. One word of advice though: Be genuine, don't just say you know social media – have results to back it up. I got my job because of the sheer volume of search results for my name via google. Starting out though you may have to work for a lot less than you'd like – I started out at minimum wage, working my way up. Even an unpaid internship at a nice size company would be a good start under some circumstances.

    My advice to businesses when choosing social media consultants: Shop around, and always compare their prices with their alexa rank and google search results, # of twitter followers, etc. The lower the price and higher their rankings the better the value.

  • http://www.patrickcurl.com/ Patrick Curl

    First off Jay, wanted to stop by an apologize regarding a post I wrote a few weeks back that took some of your content, rewrote it a bit, and didn't give due credit. I was a bit of a jerk about the whole thing, so I'm sorry- I'll be sure to send some link-love your way in an upcoming post. Hope we can move on – with no hard feelings. -

    As for my two cents – as someone who's been blogging for awhile and is currently working with an actual social media marketing firm – there's a lot of opportunity out there to help – even if you're not a Jay Baer, Chris Brogan, or Gary Vaynerchuk.

    Most small businesses couldn't afford a Chris Brogan anyhow – with some consultants charging $500/hour. If you really think you have what it takes to be successful – then go for your dream. One word of advice though: Be genuine, don't just say you know social media – have results to back it up. I got my job because of the sheer volume of search results for my name via google. Starting out though you may have to work for a lot less than you'd like – I started out at minimum wage, working my way up. Even an unpaid internship at a nice size company would be a good start under some circumstances.

    My advice to businesses when choosing social media consultants: Shop around, and always compare their prices with their alexa rank and google search results, # of twitter followers, etc. The lower the price and higher their rankings the better the value.

  • http://www.patrickcurl.com/ Patrick Curl

    First off Jay, wanted to stop by an apologize regarding a post I wrote a few weeks back that took some of your content, rewrote it a bit, and didn't give due credit. I was a bit of a jerk about the whole thing, so I'm sorry- I'll be sure to send some link-love your way in an upcoming post. Hope we can move on – with no hard feelings. -

    As for my two cents – as someone who's been blogging for awhile and is currently working with an actual social media marketing firm – there's a lot of opportunity out there to help – even if you're not a Jay Baer, Chris Brogan, or Gary Vaynerchuk.

    Most small businesses couldn't afford a Chris Brogan anyhow – with some consultants charging $500/hour. If you really think you have what it takes to be successful – then go for your dream. One word of advice though: Be genuine, don't just say you know social media – have results to back it up. I got my job because of the sheer volume of search results for my name via google. Starting out though you may have to work for a lot less than you'd like – I started out at minimum wage, working my way up. Even an unpaid internship at a nice size company would be a good start under some circumstances.

    My advice to businesses when choosing social media consultants: Shop around, and always compare their prices with their alexa rank and google search results, # of twitter followers, etc. The lower the price and higher their rankings the better the value.

  • http://www.patrickcurl.com/ Patrick Curl

    First off Jay, wanted to stop by an apologize regarding a post I wrote a few weeks back that took some of your content, rewrote it a bit, and didn't give due credit. I was a bit of a jerk about the whole thing, so I'm sorry- I'll be sure to send some link-love your way in an upcoming post. Hope we can move on – with no hard feelings. -

    As for my two cents – as someone who's been blogging for awhile and is currently working with an actual social media marketing firm – there's a lot of opportunity out there to help – even if you're not a Jay Baer, Chris Brogan, or Gary Vaynerchuk.

    Most small businesses couldn't afford a Chris Brogan anyhow – with some consultants charging $500/hour. If you really think you have what it takes to be successful – then go for your dream. One word of advice though: Be genuine, don't just say you know social media – have results to back it up. I got my job because of the sheer volume of search results for my name via google. Starting out though you may have to work for a lot less than you'd like – I started out at minimum wage, working my way up. Even an unpaid internship at a nice size company would be a good start under some circumstances.

    My advice to businesses when choosing social media consultants: Shop around, and always compare their prices with their alexa rank and google search results, # of twitter followers, etc. The lower the price and higher their rankings the better the value.

  • http://www.convinceandconvert.com jaybaer

    Thanks mucho. I appreciate that. And I agree about the numbers. The great thing about social media (really all of digital marketing) is that success (or lack thereof) doesn't have to be a matter of conjecture. The results are there, plain as day.

    I'm not sure I concur entirely that # of followers, Web traffic, etc. is indicative of the ability to help companies do the same, but it's at least something to go from. I guess I'd rather look at measurable results on behalf of corporate clients. But, that's sort of a chicken and the egg scenario: if you don't have clients, how can you use results to get more clients? In that case, demonstrating that you can at least build a social presence for yourself is a relevant experience point.

  • http://www.patrickcurl.com/ Patrick Curl

    Absolutely – that's where I was at the Chicken / Egg scenario – how do I begin consulting, having never consulted or shown proven results for companies — but I think also people getting into social media consulting for the first time should know where they belong – which is at the bottom most likely, and go after smaller clients, slowly working themselves up for bigger companies.

    For me my method of getting into the industry followed this path: Learned HTML/ CSS / PHP long time ago, installed wordpress 3 years ago, Learned blogging, began cross-linking blogs w/ social networks, then began learning and watching and reading all I could on these social networks, then put in effort to build my own networks in these, all while continuing to put out relevant content, guest posting here and there, then when I truly felt that I had my game together I found MarketingOC a firm in California that needed a social media strategist to assist them, remotely. Pay was low, but I jumped at the chance to even work for $8 an hour doing what I love.

    Gradually as they get more and more clients I'm making more and more, and also building my own clientelle outside the firm. I've even been offered possible growth opportunities from within, and this has given me the confidence to solicit local businesses for marketing, and come up with my own offerings and opportunities. Soon I'm launching a Social Media Club charter between Dayton, and Cincinatti ohio. It all starts with baby steps though, and you have to have a plan and be willing to follow through on it.

  • http://www.patrickcurl.com/ Patrick Curl

    Absolutely – that's where I was at the Chicken / Egg scenario – how do I begin consulting, having never consulted or shown proven results for companies — but I think also people getting into social media consulting for the first time should know where they belong – which is at the bottom most likely, and go after smaller clients, slowly working themselves up for bigger companies.

    For me my method of getting into the industry followed this path: Learned HTML/ CSS / PHP long time ago, installed wordpress 3 years ago, Learned blogging, began cross-linking blogs w/ social networks, then began learning and watching and reading all I could on these social networks, then put in effort to build my own networks in these, all while continuing to put out relevant content, guest posting here and there, then when I truly felt that I had my game together I found MarketingOC a firm in California that needed a social media strategist to assist them, remotely. Pay was low, but I jumped at the chance to even work for $8 an hour doing what I love.

    Gradually as they get more and more clients I'm making more and more, and also building my own clientelle outside the firm. I've even been offered possible growth opportunities from within, and this has given me the confidence to solicit local businesses for marketing, and come up with my own offerings and opportunities. Soon I'm launching a Social Media Club charter between Dayton, and Cincinatti ohio. It all starts with baby steps though, and you have to have a plan and be willing to follow through on it.

  • http://twitter.com/dotjenna/status/17621759269 dotJenna

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/dotjenna/status/17621759269 dotJenna

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/dotjenna/status/17621759269 dotJenna

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/socialmediafltr/status/17621767308 Social Media Filter

    RT @jaybaer Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/socialmediafltr/status/17621767308 Social Media Filter

    RT @jaybaer Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/socialmediafltr/status/17621767308 Social Media Filter

    RT @jaybaer Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/keewood/status/17621951248 Kevin Wood

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/keewood/status/17621951248 Kevin Wood

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/keewood/status/17621951248 Kevin Wood

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/zlinemedia/status/17621952119 zline media group

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/zlinemedia/status/17621952119 zline media group

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/zlinemedia/status/17621952119 zline media group

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/thekenyeung/status/17622004336 Ken Yeung

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/thekenyeung/status/17622004336 Ken Yeung

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/troylinehan/status/17622145438 Troy Linehan

    Love this. so true! Different businesses also require different methods RT @jaybaer Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/topbrokeroc/status/17622212442 Robert (Bob) Watson

    "In social media, everyone's a teacher and everyone's a student." rt on! RT @jaybaer:Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/alliworthington/status/17622439894 Alli Worthington

    Excellent! RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk (Good night everyone!)

  • http://twitter.com/ken_styles/status/17628534433 Ken Styles

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/azdurawrap/status/17634951605 Cyndi Ricca

    RT @jaybaer: Attacking the Social Media Lynch Mobs http://om.ly/nPMk

  • http://twitter.com/maggielmcg/status/17646367622 maggielmcg

    Attacking the Social Media Lynch Mobs http://om.ly/nPMk (via @jaybaer) <interesting take>

  • http://twitter.com/maggielmcg/status/17646367622 maggielmcg

    Attacking the Social Media Lynch Mobs http://om.ly/nPMk (via @jaybaer) <interesting take>

  • http://twitter.com/maggielmcg/status/17646367622 maggielmcg

    Attacking the Social Media Lynch Mobs http://om.ly/nPMk (via @jaybaer) <interesting take>

  • http://twitter.com/socialmediaxprt/status/17646884309 Jimmy Bean

    RT @maggielmcg: Attacking the Social Media Lynch Mobs http://om.ly/nPMk (via @jaybaer) http://bit.ly/df9BN3

  • http://twitter.com/ellistweet/status/17649605281 EllisTweet

    An important use of influence? Using it to quell a battle & point out how everybody can win: http://bit.ly/8b7BqG Well done, @jaybaer.

  • http://twitter.com/sweta_s_patel/status/17698438676 Sweta Patel

    Attacking the Social Media Lynch Mob http://bit.ly/4YZKTS #socialmedia #smo #sm

  • http://www.insightsfordentists.com Dental Marketing Strategies

    I like how you are writing against those that would use the slippery words from their mouth to try demean an opponent. Yet with so many proclaimed experts out there, how do we know who's for real?

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.