Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, PR 20, Twitter Top 20 Interviews

BL Ochman – The Twitter 20 Interview about Social Media and Blogging

bl new headshot 264x300 BL Ochman   The Twitter 20 Interview about Social Media and BloggingBL Ochman, author of the What’s Next blog, and a veteran of digital marketing since 1996 and a public relations powerhouse before that, agreed to withstand the crucible of a Twitter 20 interview (20 questions live on Twitter).

Here are BL’s thoughts on blogging, email, social media, and getting the job done right online.

1. @jaybaer: You were a long-time PR genius. What’s the role for public relations in a digital, social media connected world?

  • @whatsnext: I still meet PR peeps who don’t know the basics of social media. There is no excuse for that. They need to get up to speed.
  • @whatsnext: PR can play an impt role in social media, providing information, concepts, and putting people together. Mostly, they need to educate clients.

2. @jaybaer: You’ve been critical of press releases for years. Do new social media release services like PitchEngine change your mind?

  • @whatsnext Nope. It’s the content, no the format of press releases that matter. 

3. @jaybaer: What’s the viability of PR connectivity services like HARO and the new @micropr?

  • @whatsnext HARO is a great service. I haven’t tried @micropr – but anything that helps connect sources and media is good. 

4. @jaybaer: Speaking of content, you do Web site content overhauls and creation. What’s the big mistake people make with their Web content

  • @whatsnext Biggest website mistake is not making it clear what the company actually does. And not spending to drive traffic to the site.

5. @jaybaer: How much stock do you put in SEO-optimizing site content? Or blog content for that matter?

  • @whatsnext I work really hard to optimize site content and very blog post. I still find natural SEO works great. So few blogs do it!

6. @jaybaer: What are some of the search phrases for which you optimize your own content?

  • @whatsnext I optimize my blog posts for online marketing strategy, for my name, What’s Next Blog, & do similar for client blogs & sites

7. @jaybaer: You’ve written about circumstances when companies shouldn’t blog. Advice for how can they actually do it well?

  • @whatsnext 9 great reasons companies should blog here http://tinyurl.com4exrj9 #1 is talk about what people want to hear & share

8. @jaybaer: There’s been some chatter recently about Twitter killing the blog. How do you see the future of full text vs. micro-text?

  • @whatsnext Twitter isn’t going to replace blogging. I’m sick of stories about the death of blogging.
  • @whatsnext The death of blogging is an annual prediction. Those of us who love blogging do it because we like to share info. Twitter is also great.
  • @whatsnext Blogging was also declared dead in 2004, 2006 and again in 2007 when @gapingvoid noted, “of course you realize this is all crap.”

9. @jaybaer: Why do you say that? Because Twitter can’t convey fully formed thoughts, or because it’s ephemeral? Or something else?

  • @whatsnext Twitter “can” convey fully formed thoughts, but not the reasoning behind them. Blogs can do that better. 

10. @jaybaer: Staying on this evolutionary theme, what impact do you see social media messaging, text messaging, Twitter having on email?

  • @whatsnext I check DMs before email. I think a lot of people do. Email is a broken idea now. I wish I had a replacement!

11. @jaybaer: I check DMs first too. If we’re moving toward social media messaging for 1:1 what can brands do? Make email more relevant?

  • @whatsnext I def read email from people who contribute interesting content on Twitter. I like @chrisbrogan 12:1 rule for soc media give n take

12. @jaybaer: You’ve written about mobile. How can it be used effectively? A lot of cynicism about it among U.S. consumers older than 25.

  • @whatsnext Slow to catch up in U.S., but mobile’s an essential component. I need to get more informed about using mobile. Do NOT pitch me!

13. @jaybaer: I’m glad you mentioned pitching. What are the rules of engagement for PR pros reaching out to journalists and bloggers now?

  • @whatsnext I’ve written maybe 20 posts on how to pitch bloggers & MSM. nothing has changed! read what we write. Don’t say Dear Mr Ochman &…

14. @jaybaer: You were digital b4 digital was cool (1996?) How does SM fit into the big ditigal tent of search, email, banners – or does it?

  • @whatsnext Yes, I’ve been doing online marketing since ’96. Social media is just a fantastic new tool set, an evolutionary process.

15. @jaybaer: I loved your post on the Motrin controversy. Does social media create crises or solve them? SM crisis management services?

  • @whatsnext Thank you! Social media shouldn’t create crises, but it certainly can be helpful in solving them just ask Dell

16. @jaybaer: With so much content being created today via blogs, twitter, videos, ebooks, etc. is it harder or easier to be a consultant?

  • @whatsnext It’s much harder to be anybody today trying to keep from drowning in the information firehose. It’s a bit much some days!

17. @jaybaer: Was just discussing with @conniereece today, as a consultant is it better to teach clients to fish, or to fish for them?

  • @whatsnext @conniereece Interesting ? some clients you can teach to fish, others just don’t want to. the latter are not my faves.

18. @jaybaer: What’s the most over-hyped social media tool or trend?

  • @whatsnext Viral video is the most over-hyped soc media tool. It ain’t viral til it is. I got a pitch this morning about a viral video launch

19. @jaybaer: You’ve lived in NYC your whole life I believe. What keeps you there?

  • @whatsnext I’ve live on a farm in CT, but NYC is my home. I love that you can see something you never saw before every single day.

20. @jaybaer: What’s your 140-character summary advice for digital marketing success?

  • @whatsnext My advice for success in social media: play nice with others, be responsive to ?, and follow the 12:1 ratio of giving to taking
Many thanks to BL for a fantastic job.

 

  • http://franklinbishop.net/ Blog Expert

    Awesome Twitter interview. I actually have never thought of interviewing anyone over Twitter but this was actually pretty cool. Seems to know a lot about social media.

    Blog Expert’s last blog post..3 Ways to a Popular Blog

  • http://franklinbishop.net/ Blog Expert

    Awesome Twitter interview. I actually have never thought of interviewing anyone over Twitter but this was actually pretty cool. Seems to know a lot about social media.

    Blog Expert’s last blog post..3 Ways to a Popular Blog

  • http://everydotconnects.com/ Connie Reece

    Oops! Did I interrupt your interview today? Sorry! But it’s a great question — whether to teach them to fish — that deserves more discussion. Enjoyed your interview here with BL.

    Connie Reece’s last blog post..Twitter: Lessons from Mumbai

  • http://everydotconnects.com Connie Reece

    Oops! Did I interrupt your interview today? Sorry! But it’s a great question — whether to teach them to fish — that deserves more discussion. Enjoyed your interview here with BL.

    Connie Reece’s last blog post..Twitter: Lessons from Mumbai

  • Jason Baer

    @blogexpert thanks! Watch for the next one. I do interviews every other week

    @conniereece I very much encourage back channel during the interviews – when can I interview you? – and nothing from you is ever an interruption.

  • Jason Baer

    @blogexpert thanks! Watch for the next one. I do interviews every other week

    @conniereece I very much encourage back channel during the interviews – when can I interview you? – and nothing from you is ever an interruption.

  • http://twitter.com/ciaoenrico/status/1039444781 Ciaoenrico

    @jaybaer Love this interview with BL Ochman http://budurl.com/BLOchman

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