Convince and Convert, Digital Marketing, Email, Social Media Strategy, Convince & Convert News, Email Marketing Advice, PR 20, Social Media Marketing

Bloggers: Who Is In Your Fab Five?

Thanks to Jason Falls for the inspiration (okay, it’s a straight rip-off) for this post. Jason pointed out five lesser-known bloggers that he reads regularly (including Convince & Convert). His post seems to have triggered an a-ha moment, as several other excellent social media bloggers including Mack Collier and Amber Naslund have posted similar lists of people to read. 

This is truly the genius of the World Wide Web. A hyper-linked community that enables users to find interesting and useful content based on the recommendations of real people, enabled (but not driven by) technology. 

Here’s my Fab Five bloggers. People I read that may be less well-known by Convince & Convert readers. Also, because I work in email marketing and digital marketing in addition to social media, my list is not purely social media focused, as are those cited above. 

Tamara Gielen

Tamara’s blog BeRelevant is dedicated to B2B email marketing best practices. Tamara doesn’t post a ton of her own content, but her ability to cull down the huge output of blog content about the email industry, and include only what’s legitimate and groundbreaking on her own site is a godsend. 

Tamara is also the founder of the Email Marketers Club, a social network for professional emailers with more than 1,700 members. By day, Tamara is the Director of Email and Digital Dialogue for OgilvyOne. She lives in Belgium, and can be found on Twitter @tamaragielen 

Bryan Eisenberg

One of the few folks out there who have been in digital marketing as long as me, Eisenberg is a conference staple (especially search conferences). His insights into customer experience, usability, information architecture, and conversion rate optimization are simply unparalleled. If you need to get more results from your Web site, he’s a guy to follow.

His blog Grokdotcom is more of a company-wide production now, but still brimming with insights. Watch for his regular series of books too. His new one, “Call to Action” is outstanding, and “Waiting for Your Cat to Bark” is required reading for all Web designers, project managers, and information architects I hire. 

He’s on Twitter @theGrok

Dan Zarrella

A great blogger with no shortage of opinions about social media, search, and cross-linking. Not afraid to rock the boat, Dan Zarrella brings serious science to the discussion of social media and viral marketing. He believes that “going viral” is no accident, and I believe he’s the number one guy to watch in terms of the emerging confluence between blogging, other forms of social media, and SEO.

He’s got some very useful tools for maximizing the search and viral friendliness of your blog. Check them out in his Tools section. 

Dan is on Twitter @danzarrella

Michael Gass

I do a lot of work for ad agencies and PR firms, and Michael Gass’ blog Fuel Lines is redefining how agencies think about business development. A great example of a blogger picking a distinct topic and absolutely owning it, Michael eats his own dog food (and the food of other dogs as well). You see, his consulting business is based on helping agencies use smart blogging, SEO, and social media to generate inbound leads – rather than shooting in the dark making cold calls.

In addition to regular, insightful posts about the future of ad agencies, Michael has added a ton of value to his blog with a sweeping survey of the agency biz dev landscape, and a “best agency blog” competition.

Michael has been a huge help and a great friend to Convince & Convert. If you’re at an agency (and even if you’re not), read his stuff. He’s on Twitter @michaelgass

Jason Falls

Yeah, he put me in his five. But, I would have had him in here regardless. With the tsunami of blog posts, opinions, pass-alongs, retweets, and me-toos out there, Jason Falls maintains an exceptionally high quality level. If he says something on his blog – Social Media Explorer, it’s worth reading. If he sends a tweet, the link is worth clicking.

Unlike many (most?) social media consultants, Jason is actually a practitioner of the art. His work for Jim Beam via his agency Doe Anderson is one of the legendary examples of social media press releases and integrated microsites. His blog isn’t about what social media will become, it’s about what social media is now, and how to do it right. 

Jason is a straight shooter that’s not caught up in his own emerging Web fame, and among the top tier of social media and PR 2.0 “names” I find him to be the most dedicated to sharing and extremely giving with his time. He was an early champion of Convince & Convert, and I’ll never forget that. (Chris Brogan is another one that’s amazingly cool to lesser known folks, despite his insane schedule and content generation volume). 

Jason is a must-follow on Twitter @jasonfalls

Who Are Your Fab Five? Leave Them in the Comments, Or Write Your Own Post

 

  • http://www.socialmediaexplorer.com/ Jason Falls

    And to whom do I make the check? Heh. Thanks, my man. Great list (me notwithstanding) and a high compliment to be on it. Gracias.

  • http://www.socialmediaexplorer.com Jason Falls

    And to whom do I make the check? Heh. Thanks, my man. Great list (me notwithstanding) and a high compliment to be on it. Gracias.

  • http://www.fuelingnewbusiness.com/ Michael Gass

    Jason,

    I’m honored to be mentioned in your Fab Five. Especially since I’ve only been blogging since January of 2008. Your site as well as the other four you’ve mentioned have all been helpful to me. Jason Falls has been particularly helpful, coming from the agency side of social media at Doe Anderson. Keep up the great work and hopefully we’ll be able to do a project together in the near future. Thanks.

  • http://www.fuelingnewbusiness.com Michael Gass

    Jason,

    I’m honored to be mentioned in your Fab Five. Especially since I’ve only been blogging since January of 2008. Your site as well as the other four you’ve mentioned have all been helpful to me. Jason Falls has been particularly helpful, coming from the agency side of social media at Doe Anderson. Keep up the great work and hopefully we’ll be able to do a project together in the near future. Thanks.

  • http://www.airmarketing.com/blog Shailesh Ghimire

    Great list. I read most of them. But the few I don’t, I’ll have to check out.

  • http://www.airmarketing.com/blog Shailesh Ghimire

    Great list. I read most of them. But the few I don’t, I’ll have to check out.

  • http://www.grokdotcom.com/ Bryan Eisenberg

    Jason,

    Flattery will get you everywhere. Thank you for the honor of being included on this list. I am actually at the eMetrics Summit this week and will be chatting about my latest book “Always Be Testing.” Do you have a copy yet? If not, copy me and I’ll send you a signed copy.

    Best wishes,
    Bryan

  • http://www.grokdotcom.com Bryan Eisenberg

    Jason,

    Flattery will get you everywhere. Thank you for the honor of being included on this list. I am actually at the eMetrics Summit this week and will be chatting about my latest book “Always Be Testing.” Do you have a copy yet? If not, copy me and I’ll send you a signed copy.

    Best wishes,
    Bryan

  • http://www.b2bemailmarketing.com/ Tamara Gielen

    Jason, I am very honored to be in your list! Will have to check out the other ones on your list! Thanks!! :-)

  • http://www.b2bemailmarketing.com/ Tamara Gielen

    Jason, I am very honored to be in your list! Will have to check out the other ones on your list! Thanks!! :-)

  • http://danzarrella.com/ Dan Zarrella

    Wow, thanks for the nice words!
    I can only hope to live up to them now. :)

  • http://danzarrella.com Dan Zarrella

    Wow, thanks for the nice words!
    I can only hope to live up to them now. :)

  • http://www.10percentconversion.com/ Paul | 10PercentConversion.com

    Great list. I was familiar with a couple of the names on there, but will check out the others. Nice blog, by the way.

  • http://www.10percentconversion.com/ Paul | 10PercentConversion.com

    Great list. I was familiar with a couple of the names on there, but will check out the others. Nice blog, by the way.

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