Social Media Case Studies, Social Media Strategy, Social Image of the Week

This May Be the Most Daring Holiday Social Media Content Yet

social-image-of-the-weekJust when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious.

If you’ve never heard of or followed Innocent Drinks, a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time. With a refreshing approach to social media, Innocent shares a mix of educational and cheeky content, all of which boasts a high engagement rate amongst its followers. Although the day-to-day content is well done, companies and brands should take note of a series of clever charts created to help its fanbase navigate common holiday scenarios.

Chart One: Your New Year’s resolutions – how realistic are they?


Chart Two: A handy guide to dealing with those awkward back at work conversations.


Chart 3: Waking up with a New Year’s Day hangover


Chart Four: A guide to looking excited when receiving crappy Christmas gifts


Although humor is not easy to master, here are a few takeaways from Innocent’s strategy:

  • Visual Charts Rock: While simple, Innocent does a great job leveraging bold colors, imagery and humorous text to tell a story within an image file. This approach is also a great way to visually share list style blog entries on social media sites.
  • Know Thyself: Humor can seem daunting, but it’s not impossible – even for more conservative brands. Here’s a good article with some tips and another with funny brand examples.
  • The Social Watercooler: Spend some time with your fanbase and understand how (and where) they drink from the social media watercooler. Understanding what they find interesting and share (brand-related or not), can also help you decide how humor fits into your content strategy, plus potential content partnerships to seek out.
  • Know Your Limits: Humor is all fun and games, until you cross the line and find yourself doing damage control. Here is a good example of humor gone bad, plus are some helpful hints to test funny content before it hits the main stage.
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  1. says

    Great example of how a company can have fun and standout once they have fully defined their brand personality. Many brands couldn’t pull this off but clearly, these guys can!

    • Jessica Gioglio says

      Agreed – not a brand voice that would work for everyone, but I appreciate how well they know themselves, their fans and their voice. It feels very authentic vs. forced and surprises in a good way.

  2. Business Blog Writers says

    Those are great! Quite clever and very British to me. I do wonder why they didn’t include their Twitter handle or their website address, so that if the image is shared, they get original credit.

    • Jessica Gioglio says

      Yes, it’s definitely very British (they are based in London!). Good call out on including the Twitter handle in the photo branding.

      • Business Blog Writers says

        Yes, I saw they were an English company before writing my initial comment.

        Just curious – what would make you pick a Twitter handle over their web address? Granted, they did use their branding in the images, but again, if someone doesn’t know their brand symbol, there’s so way for it to go much further. In fact, from some of the information in the images, I am not sure I would deduce what they do or who they are. I would think it was some funny blog.

  3. says

    Love these examples! Innocent Drinks is right on the money with being funny, but not crossing the line. I love how they use generally relatable jokes too – showing that you don’t necessarily have to come up with product/service specific things to be relevant and humorous.

  4. Holly McIlwain says

    The new year’s resolutions piece is terrific by keeping you engaged, laughing, desiring to share it and not offending. What more can you hope for in a marketing piece, oh, will it increase sales? (Smile)

  5. says

    I like the way the writer said. I love how they use fake laugh often and understandably so – to see that you do not necessarily offer the specific products and services related humor. Very interesting, really thank this share.

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