Guest Posts, Social Business, Social Media Strategy, Social Media Marketing, Social Media Staffing and Operations

Finding New Blood With Your Social Media Presence

eric.jpg Finding New Blood With Your Social Media PresenceGuest post by Eric Reid (@ciaoenrico) an SEO, blogger and social media marketer from Tempe, Arizona. He writes about these subjects on his own blog, Ciaoenrico. In his spare time, he writes plays and posts minutiae to Brightkite.

There is a wealth of advice on how to get your company to go “social.” But people leave over time, and new positions need to be filled. It may be beneficial to you to find out during the hiring process which people, if hired, can not only do the job, but speak for your company.

Is Facebook a Resume Builder?

I wouldn’t say you should change your hiring priorities so you find someone whose Facebook page is blowing up. Still, if the most qualified candidate has that as well, it just makes them more of an asset to you. Perhaps you’ll come up with two identically qualified candidates, but one is a very popular blogger in his field. Wouldn’t that make your choice a little easier? What if you have one candidate with a larger number of contacts in Linkedin, but another who is much more active on Linkedin’s Answers and Groups, and always has a new update? Which would be more important to you?

Fish Where the Fish Are

If you’re interested in finding a new employee who has these kinds of skills, start posting your jobs on social networks. It’s no guarantee that the person who responds to the listing will also be a social media power user, but it is a start. A lot of job hunters use Linkedin to find jobs these days as it is, and many more are finding out about new jobs on Twitter. So it already behooves you to look there if you want to attract the most talent.

social media recruiting 232x300 Finding New Blood With Your Social Media PresenceIn your interview process, ask your applicants if they use any of the social media sites you want your company to be on, and if they mind telling you their user profiles. Aside from letting you see how well versed they are in one social network or another; it answers the question for them about whether or not you do that kind of background check. By now we’re all aware that when you go looking for a job, you don’t post anything that will be tough to explain later. A candidate who isn’t hip enough to know they shouldn’t post pictures of themselves drunk and mauling teenage girls could also be the kind of employee who tweets, “I hate this job. This place sucks. I wish a heavy object would fall on my supervisor’s head.”

That having been said, I would also recommend viewing their postings with a grain of salt. Maybe they posted something once or twice about how the Illuminati are responsible for all the photo radar cameras in Tempe. If they’ve created thousands of other much more sane posts, you shouldn’t hang them for their minor dabbling in conspiracy theory. Social media represents people being themselves – warts and all. If on occasion they share something stupid, fine. We’re all stupid from time to time. You’ll just have to play it as it lies.

Finally, consider which sites your own marketing strategy needs to be on, and how well you’re covering all of these bases. Say you have a blog and profiles to maintain on Twitter, Facebook and fashion social net Polyvore. You have a lot of people already on all of these sites except Polyvore. When you go to the interview, don’t just ask if your applicants use social – ask them if they use Polyvore. Ask them how they use it, what kind of network they’ve put together, and if they’d be willing to speak for you on that site in addition to the job you’re hiring them for. You might find someone who could teach classes on Polyvore, and is willing to teach others in your company how to use it and why it’s so useful to you.

(photo by Justin Marty)

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  • http://www.beachbettypr.com/ Shelly Cone

    Hey Eric, good post. Thanks Jay for posting it. Eric that’s some good advice for employers. I think employers really need to look at outsourcing their social media strategy instead of delegating someone in house to take on that role. I wrote about it in a post about writing copy http://beachbettypr.com/2009/08/how-to-write-amazing-copy/ Too often companies take the do it yourself approach when what they need is to hire someone with those specific skills.
    .-= Shelly Cone´s last blog ..How to build a Twitter following =-.

  • http://www.beachbettypr.com Shelly Cone

    Hey Eric, good post. Thanks Jay for posting it. Eric that’s some good advice for employers. I think employers really need to look at outsourcing their social media strategy instead of delegating someone in house to take on that role. I wrote about it in a post about writing copy http://beachbettypr.com/2009/08/how-to-write-amazing-copy/ Too often companies take the do it yourself approach when what they need is to hire someone with those specific skills.
    .-= Shelly Cone´s last blog ..How to build a Twitter following =-.

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  • http://jamiefavreau.wordpress.com/ Jamie Favreau

    I agree with everything which was said but I was also told to make your blog look like you are looking for a job. I have a blog and I have been posting the events I have been working for and the stuff I have done.

    By including things like case studies, skills, experiences, volunteer projects, wikki, speaking engagements, and technical competencies people will see the entire side of you.

    I haven’t fixed my blog yet but this does make sense. You are in clear as day as far as being honest about your job search and there can’t be a mistake about it. Plus, it demonstrates you know what is going on.
    .-= Jamie Favreau´s last blog ..Cool Stuff Going on in the D… =-.

    • http://www.convinceandconvert.com/ Jason Baer

      Absolutely Jamie. One of the best blogs looking for a job scenarios is Sonny Gill, who frequently comments here. http://www.sonnygill.com

  • http://jamiefavreau.wordpress.com Jamie Favreau

    I agree with everything which was said but I was also told to make your blog look like you are looking for a job. I have a blog and I have been posting the events I have been working for and the stuff I have done.

    By including things like case studies, skills, experiences, volunteer projects, wikki, speaking engagements, and technical competencies people will see the entire side of you.

    I haven’t fixed my blog yet but this does make sense. You are in clear as day as far as being honest about your job search and there can’t be a mistake about it. Plus, it demonstrates you know what is going on.
    .-= Jamie Favreau´s last blog ..Cool Stuff Going on in the D… =-.

    • http://www.convinceandconvert.com Jason Baer

      Absolutely Jamie. One of the best blogs looking for a job scenarios is Sonny Gill, who frequently comments here. http://www.sonnygill.com

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  • http://b2b-techcopy.net/ Randy Kemp

    I still say that Linkedin is a better place for getting a job than facebook. Most job clubs I used to visit teach how to use Linkedin – none teaches how to use Facebook.
    .-= Randy Kemp´s last blog ..Pied Piper of Twitter – 30 K Dancing Rats =-.

  • http://b2b-techcopy.net Randy Kemp

    I still say that Linkedin is a better place for getting a job than facebook. Most job clubs I used to visit teach how to use Linkedin – none teaches how to use Facebook.
    .-= Randy Kemp´s last blog ..Pied Piper of Twitter – 30 K Dancing Rats =-.

  • http://twitter.com/tweetmaker/status/3880452602 Jim Alexander

    Finding New Blood With Your Social Media Presence http://bit.ly/pinTv
    via @jaybaer

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  • http://twitter.com/mogiseo/status/3883471275 MOGI

    Who can speak for your company? Hiring a new social media person – http://bit.ly/4iPEwE

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  • http://twitter.com/randylewiskemp/status/3884982990 Randy Kemp

    Article: "Finding New Blood With Your Social Media Presence" http://bit.ly/4iPEwE

  • http://twitter.com/charityhisle/status/3887002985 Charity Hisle

    RT @tweetmeme Finding New Blood With Your Social Media Presence: http://bit.ly/NPx0c

  • http://twitter.com/910west/status/3891007091 910 West

    RT @tweetmeme An interesting take on using social media to find new employees http://bit.ly/NPx0c

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  • http://twitter.com/jeffhurt/status/3913586502 Jeff Hurt

    Finding New Blood With Your Social Media Presence by @ciaoenrico http://ow.ly/oZ2p

  • http://twitter.com/sashahalima/status/3913594216 Sasha H. Muradali

    Reading ~> RT @JeffHurt Finding New Blood With Your Social Media Presence by @ciaoenrico http://ow.ly/oZ2p

  • http://twitter.com/ottogrl/status/3915096133 Michele Weisman

    Finding New Blood With Your Social Media Presence http://ow.ly/oZ2p via @JeffHurt

  • http://twitter.com/bluefinch604/status/3915430054 Tanya Roberts

    RT @tweetmeme Finding New Blood With Your Social Media Presence | Guest Posts | Social Media Consulting – Convince & … http://bit.ly/NPx0c

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  • http://www.theresumebuilder.com/ larryheard

    I would prefer not to outsource, it’s your own company that you’re building. Branding is very important and if you have it outsource with shady work, your life work is ruined.

    • http://www.ciaoenrico.com/ Eric Reid

      I tend to agree, whether the outsourcing you hire is shady or not. It’s generally a lot harder for a hired gun to know your business as well as you and your employees do. Therefore the messaging that comes from the people within the company will almost always ring more true.

      This is to say nothing of the built-in resource that comes from people you already employ doing the work one might hire out to get done.
      .-= Eric Reid´s last blog ..How to Succeed on YouTube =-.

  • http://www.theresumebuilder.com/ larryheard

    I would prefer not to outsource, it’s your own company that you’re building. Branding is very important and if you have it outsource with shady work, your life work is ruined.

    • http://www.ciaoenrico.com Eric Reid

      I tend to agree, whether the outsourcing you hire is shady or not. It’s generally a lot harder for a hired gun to know your business as well as you and your employees do. Therefore the messaging that comes from the people within the company will almost always ring more true.

      This is to say nothing of the built-in resource that comes from people you already employ doing the work one might hire out to get done.
      .-= Eric Reid´s last blog ..How to Succeed on YouTube =-.

  • http://twitter.com/larryheard/status/4466091129 larry heard

    RT @tweetmeme Finding New Blood With Your Social Media Presence | Guest Posts | Social Media Consulting – Convince & … http://bit.ly/NPx0c

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    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/