Has there ever been a more visceral, complex time to be a marketer? The rules (such as they are) are changing constantly, and new technology and rapid shifts in consumer behavior are giving best practices the shelf life of a ripe banana. It’s an era of exploration and experimentation that favors the nimble marketer.
To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors for this Power of Everything report. This menagerie of friends and colleagues are working with some of the biggest companies in the world to remake marketing and innovation.
Each was given the same assignment, to discuss the power of one important facet of successful business in approximately 250 words. Their lessons are insightful, useful, poignant and provocative.
I present to you: The Power of Everything.
Many thanks to the terrific contributors for their time and expertise. They are:
Jeff Rohrs of ExactTarget – The Power of Brand
Ann Handley of MarketingProfs – The Power of Storytelling
Marcus Sheridan of The Sales Lion – The Power of Information
Eric Boggs of Argyle Social – The Power of Listening
Amber Naslund of SideraWorks – The Power of Culture
Tom Webster of Edison Research – The Power of a Question
Joe Pulizzi of Content Marketing Institute – The Power of Content Strategy
Gina Rau of Janrain – The Power of Data
Tim Hayden of Edelman Digital – The Power of Mobile
Mark W. Schaefer of Grow – The Power of Influence
Jason Falls of Social Media Explorer – The Power of Authenticity
Scott Stratten of UnMarketing – The Power of Awesome
Please enjoy the Power of Everything, and I’d sure appreciate you telling your friends about this project, as we put a lot of work into it. Tweet about this eBook with the #PowerOf hashtag, and I’ll send a beautiful, full-color hard copy to three supporters. Thanks mucho. ~ Jay
About Jay Baer
