Content Marketing, Social Media Case Studies, Social Media Strategy, Book Reviews, Personal Branding

How to Be a Presentation God

How to Be a Presentation God Scott Schwertly is a rabid hockey fan and founder and CEO of Ethos3, a presentation design and consulting company in Nashville. (disclosure: Scott’s company build the presentation Amber and I are using for The NOW Revolution book tour).

Yesterday, Scott released his first book, called How to be a Presentation God: Build, Design, and Deliver Presentations that Dominate
(amazon affiliate link). Given that I’m doing something like 100 presentations this year, I figured it would be a good idea to read it. And I’m so glad I did.

It’s much more than a presentation book. It’s about communication, and confidence, and content, and commitment. It’s also very, very funny.

It’s a quick read that I highly recommend if you do presentations even occasionally. I hope you enjoy this video interview with Scott, where he talks about what makes a presentation truly great (heroism); the book; and his five pennies trick for being awesome every day.

  • Danny Brown

    Is it an invisible video? ;-)

    • jaybaer

      Is it not coming up for you Danny? It’s a Vimeo embed.

      • Becky Pearce

        I’m not seeing a video either.

        • jaybaer

          And we’re BACK! Sorry about that. I don’t know what happened. Elves stole my video.

          • Danny Brown

            “Elves stole my video” – HA! :)

            Cheers, sir, watching now.

    • jaybaer

      Back now. Sorry folks. Weirdness.

  • Cindy King

    Fun reads are ALWAYS welcome! Thanks for the recommendation.

  • Black Seo Guy

    Looks like a good read..I must check it out..

    “Black Seo Guy “Signing Off”

  • Jon Thomas

    Great interview Jay. As a presentation designer myself, it’s always great riffing with people who “get it” when it comes to the worldwide lack of presentation skills. Love your quote about how our society has improved in so many areas except presenting and presentation design. Scott really knows his stuff and I’m sure you got a kick-a$$ presentation from Ethos 3.

    • jaybaer

      Thanks Jon. I appreciate you tuning in.

  • davefleet

    Always glad to get book recommendations, especially from you, Jay. I’ll check this one out.

  • Teri Conrad

    Great interview ~ love the concept of outsourcing my presentation building! Will definitely have to read…and stick to the principal of 3 :)

  • Susie

    Thanks for the video, just geat. Presenting to seniors about how fun social networking can be. Using a blog I created as a demo to speak from. Your “1, 2, 3, I forget” might be real relevant here – ha! I’m getting the book!

  • kay eileraas

    So true. So many people don’t spend time with their content – sounds like the book shares wisdom to help us get through every day life……yeah, also a fan of Seth Godin here. Can’t wait to get a copy of it. Thanks for sharing Jay.

  • Seo Company

    Thnx for the article, I have taken a few public speaking classes and still am weary infront of a crowd. Will give this a look over next time I give a presentation.

  • Prism Software

    Great suggestions for presentations ! Thanks for sharing.

  • Prism Software

    Great suggestions for presentations ! Thanks for sharing.

  • Yathi Yatheepan

    Sounds like an interesting book. I don’t do that many formal presentations to a large group of audience, but I conduct or participate many meetings in person or via teleconference. Hopefully this book will be helpful to me.

  • Tracy Bains

    Sweet interview, Jay. In my 9 to 5 job at a university, presentations are ubiquitous, boring and text-heavy. I’ve been kicking and screaming about having to create these decks…I guess it’s time I invested in Scott’s book and stop resisting.

    Love Scott’s idea of the 5 pennies–it’s great trick for reminding yourself to try something new/scary each day.

    And yes–there’s nothing heroic about bullet points! :)

  • DK

    Enjoyed the vodcast – thanks for sharing.

    Scott’s summarisation in terms of what makes a great presentation hits the nail on the head (content, design and delivery).

    Have to disagree about practising. Granted it’s not for everyone but for me it should be about knowing your stuff and exploring presenting as a conversation not a sermon… I want to react and bounce off the energy in the room and open to changing lanes or even direction if needed (rest of my speaking tips are here : – not for the fainthearted!).

    Keep it up :-)

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: