Social Business, Social Media Strategy, Social CRM, Social Media Staffing and Operations

Is Social Media Too Big For Its Britches?

Maybe what we need is a little deconstruction.

At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group).

A very nice woman (I wish I’d been able to get her name, if you know who it was please leave a comment) asked about discussing the merits of social media participation with a boss who believed it was a fad.

First of all, faddishness doesn’t invalidate. Sure, the Pet Rock was a fad, but it also made $15 million in six months ($56 million in today’s dollars).

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage.

But third, and most importantly, conversations about “social media” are amorphous, and largely pointless.

Meaning Less

In our zest and zeal, our warm embrace of the transformative power of social communication, we’ve thrown everything we can think of into a bucket, and slapped the “social media” label on it. Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media” as a descriptor.

You’ll perhaps remember that “social media” was originally coined to reference user-generated content. And our modern definition of “social media” still includes that component. Problematically, however, the “social media” moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company.

The difficulty in telling your boss that social media isn’t a fad is magnified substantially by the fact that you and she may be looking at social media through entirely different prisms.

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce.

5 Primary Ways to Use Social Media

AOT Revised Is Social Media Too Big For Its Britches?
If you’re focused primarily on prospective customers and building awareness there are two options:

1. Social PR & Influencer Outreach
Using social connectivity to introduce your company or products to influencers. In some cases these are members of the media. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation.

2. Social Campaigns & Apps (social media marketing)
In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win” contests, and most branded iPhone apps fall into this category.

If you seek to straddle the line and reach both prospective (via search) and current customers, here’s your program:

3. Content Marketing & Thought Leadership
Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

If you’re considering “social media” as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives:

4. Brand Communities
Take your best customers – the 1% that really give a damn about you – and activate them. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

5. Social CRM
The new telephone. “Social media” will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook).

Whatchew Talking Bout?

If you’re talking to your boss about social media, and she’s thinking social campaigns and apps, and you’re thinking social CRM, you’re not even having the same conversation.

I’m not about to banish “social media” from Convince & Convert. I’m not courageous enough to swim against a tide of 110,000 global searches per month on Google for “social media”.

But, will you commit to at least drilling a bit deeper, and talking about 5 ways to use it – in addition to the generic, all-encompassing “social media” Frankenstein we’ve collectively created?

Related
  • markwilliamschaefer

    Superb summary and perspective, Jay. Nothing really more to add : )

  • markwilliamschaefer

    Superb summary and perspective, Jay. Nothing really more to add : )

  • markwilliamschaefer

    Superb summary and perspective, Jay. Nothing really more to add : )

  • http://www.linkedin.com/in/richullman richullman

    Jay,
    Great post. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations. A lot can be accomplished when people step back from the technology part of it and ask, “What am I trying to do?”
    Great pyramid – perhaps especially because its inverted.

  • http://www.linkedin.com/in/richullman richullman

    Jay,
    Great post. Many of the conversations happening now are just as you point out in your last section — two different languages or different conversations. A lot can be accomplished when people step back from the technology part of it and ask, “What am I trying to do?”
    Great pyramid – perhaps especially because its inverted.

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  • http://twitter.com/kathycash/status/12638127020 Kathy Casciani

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  • http://twitter.com/kathycash/status/12638127020 Kathy Casciani

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  • http://twitter.com/kathycash/status/12638127020 Kathy Casciani

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  • http://www.facebook.com/mfeldkamp1 Michael Feldkamp

    Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Social CRM is an enormously important aspect of SM, especially for B2C businesses with a loyal, engaged customer base. Xspond (http://www.xspond.com) understands all 5 levels and we help B2C businesses achieve success, whether it's a campaign, inbound marketing or Social CRM.

  • http://www.facebook.com/mfeldkamp1 Michael Feldkamp

    Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Social CRM is an enormously important aspect of SM, especially for B2C businesses with a loyal, engaged customer base. Xspond (http://www.xspond.com) understands all 5 levels and we help B2C businesses achieve success, whether it's a campaign, inbound marketing or Social CRM.

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  • http://twitter.com/sjhalestorm/status/12641070435 Scott Hale

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  • http://twitter.com/sjhalestorm/status/12641070435 Scott Hale

    "Is Social Media Too Big For Its Britches?" by @jaybaer http://bit.ly/bf3IQT – Quit lumping components of social media. Nice.

  • http://twitter.com/kellipoliska/status/12641500209 Kelli Poliska

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  • http://shwaag.com/ Eric Keosky-Smith

    GREAT way to reframe the discussions Jay … where my head starts to hurt – and of course that means opportunity – is when we aren't talking about isolated, focused single layer “social media” campaigns (e.g. increase brand awareness for Dry Idea amongst 21-29 year old Males with a Facebook based quiz and giveaway … please note I did NOT do a shameless plug for Shwaag there – doh -) but complex, multi-layered campaigns that have to take into account not just the impact on peer influencers, but what the measurable impact is on those *they* influence, all wrapped up with multiple layers of channel partners that *at minimum* need to be informed and educated about what's being done in “social media” but even more so, will likely *participate* in the campaigns execution.

    This is complex stuff!!

    Thus I would argue that tools like the one you provided, used in conjunction with significant effort to communicate with all the stakeholders ahead of time about “where” they participate in the funnel and most importantly expectations as to “how” (including *not*) will be the single biggest challenge and indicator of success or failure for those tasked with managing in this space. Old school maybe, but I'd take these tools and face to face, walk people through what they'll see, what you expect, and what the outcome should be. That may not guarantee success, but it most certainly will eliminate much of the risk when 100's of hats believe it's their job to do yours ;-).

  • http://shwaag.com/ Eric Keosky-Smith

    GREAT way to reframe the discussions Jay … where my head starts to hurt – and of course that means opportunity – is when we aren't talking about isolated, focused single layer “social media” campaigns (e.g. increase brand awareness for Dry Idea amongst 21-29 year old Males with a Facebook based quiz and giveaway … please note I did NOT do a shameless plug for Shwaag there – doh -) but complex, multi-layered campaigns that have to take into account not just the impact on peer influencers, but what the measurable impact is on those *they* influence, all wrapped up with multiple layers of channel partners that *at minimum* need to be informed and educated about what's being done in “social media” but even more so, will likely *participate* in the campaigns execution.

    This is complex stuff!!

    Thus I would argue that tools like the one you provided, used in conjunction with significant effort to communicate with all the stakeholders ahead of time about “where” they participate in the funnel and most importantly expectations as to “how” (including *not*) will be the single biggest challenge and indicator of success or failure for those tasked with managing in this space. Old school maybe, but I'd take these tools and face to face, walk people through what they'll see, what you expect, and what the outcome should be. That may not guarantee success, but it most certainly will eliminate much of the risk when 100's of hats believe it's their job to do yours ;-).

  • http://shwaag.com/ Eric Keosky-Smith

    GREAT way to reframe the discussions Jay … where my head starts to hurt – and of course that means opportunity – is when we aren't talking about isolated, focused single layer “social media” campaigns (e.g. increase brand awareness for Dry Idea amongst 21-29 year old Males with a Facebook based quiz and giveaway … please note I did NOT do a shameless plug for Shwaag there – doh -) but complex, multi-layered campaigns that have to take into account not just the impact on peer influencers, but what the measurable impact is on those *they* influence, all wrapped up with multiple layers of channel partners that *at minimum* need to be informed and educated about what's being done in “social media” but even more so, will likely *participate* in the campaigns execution.

    This is complex stuff!!

    Thus I would argue that tools like the one you provided, used in conjunction with significant effort to communicate with all the stakeholders ahead of time about “where” they participate in the funnel and most importantly expectations as to “how” (including *not*) will be the single biggest challenge and indicator of success or failure for those tasked with managing in this space. Old school maybe, but I'd take these tools and face to face, walk people through what they'll see, what you expect, and what the outcome should be. That may not guarantee success, but it most certainly will eliminate much of the risk when 100's of hats believe it's their job to do yours ;-).

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  • http://twitter.com/elizabethpw/status/12643842227 Elizabeth Weinstein

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  • http://twitter.com/elizabethpw/status/12643842227 Elizabeth Weinstein

    focusing on 5 different outcomes. yes. RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/elizabethpw/status/12643842227 Elizabeth Weinstein

    focusing on 5 different outcomes. yes. RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/scottcowley/status/12643868961 Scott Cowley

    Really enjoyed this social media article from @jaybaer: http://is.gd/bDCQ6 via @unmarketing

  • http://twitter.com/scottcowley/status/12643868961 Scott Cowley

    Really enjoyed this social media article from @jaybaer: http://is.gd/bDCQ6 via @unmarketing

  • http://twitter.com/gacconsultants/status/12644031053 Mark Harai

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/gacconsultants/status/12644031053 Mark Harai

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/rareed/status/12644044297 Bob Reed

    Social Media. Definition too broad? @jaybaer chunks it out for clarity. http://bit.ly/brjgca

  • http://twitter.com/rareed/status/12644044297 Bob Reed

    Social Media. Definition too broad? @jaybaer chunks it out for clarity. http://bit.ly/brjgca

  • http://twitter.com/orangemarketing/status/12644047708 Email Marketing Talk

    Is Social Media Too Big For Its Britches? http://ow.ly/1BKSe #socialmedia

  • http://twitter.com/orangemarketing/status/12644047708 Email Marketing Talk

    Is Social Media Too Big For Its Britches? http://ow.ly/1BKSe #socialmedia

  • http://twitter.com/aarongould/status/12644223162 Aaron+Gould

    This may be useful: Is Social Media Too Big For Its Britches? http://bit.ly/aMNmQ8

  • http://twitter.com/aarongould/status/12644223162 Aaron+Gould

    This may be useful: Is Social Media Too Big For Its Britches? http://bit.ly/aMNmQ8

  • http://twitter.com/elizabethsosnow/status/12645104938 Elizabeth Sosnow

    I like @jaybaer's graphic on 5 Primary Ways to Use Social Media. Take a peek.: 5 Primary Ways to Use Social Media http://bit.ly/dtNolv

  • http://twitter.com/elizabethsosnow/status/12645104938 Elizabeth Sosnow

    I like @jaybaer's graphic on 5 Primary Ways to Use Social Media. Take a peek.: 5 Primary Ways to Use Social Media http://bit.ly/dtNolv

  • http://twitter.com/braundoug/status/12645245018 Doug Braun

    Is Social Media Too Big For Its Britches? Go @jaybaer Go: http://bit.ly/dvAUU3

  • http://twitter.com/braundoug/status/12645245018 Doug Braun

    Is Social Media Too Big For Its Britches? Go @jaybaer Go: http://bit.ly/dvAUU3

  • http://twitter.com/iam_lost/status/12645568829 Hussein Hadid

    RT @percussion: Nice inverted pyramid model for social media from @jaybaer, moving from social PR to social CRM http://bit.ly/aiZBfq

  • http://twitter.com/iam_lost/status/12645568829 Hussein Hadid

    RT @percussion: Nice inverted pyramid model for social media from @jaybaer, moving from social PR to social CRM http://bit.ly/aiZBfq

  • http://twitter.com/tommoore1/status/12646234016 Tom Moore

    Is Social Media Too Big For Its Britches? http://ow.ly/1BM8M

  • http://twitter.com/vikkiott/status/12646470650 Vikki Ott

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/statelineribbon/status/12647279974 State Line Ribbon

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/statelineribbon/status/12647279974 State Line Ribbon

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/mtw1tter/status/12647322402 Michael

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/mtw1tter/status/12647322402 Michael

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/nadinebonner/status/12647333990 Nadine Boonner

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/nadinebonner/status/12647333990 Nadine Boonner

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/michaelpmalone/status/12647397837 Mike Malone

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/michaelpmalone/status/12647397837 Mike Malone

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/bethareeves/status/12647489510 Elizabeth A. Reeves

    Very helpful breakdown! RT @jaybaer Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/lancegodard/status/12647570688 Lance Godard

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/9IGHBk | Nice post. Why I think you should read it http://bit.ly/dmBnQJ

  • http://twitter.com/maddiegrant/status/12647607698 Maddie Grant

    Is Social Media Too Big For Its Britches? http://j.mp/9DcJbe

  • http://twitter.com/okeefecomdc/status/12647627193 Lauren M

    Faddishness doesn’t invalidate #SM. Pet Rock was a fad – it made $15M in 6 mos. RT @jaybaer Is SM 2 Big For Its Britches? http://ow.ly/1BNoe

  • http://twitter.com/tmetzner/status/12647709340 Tim Metzner

    Great run-down on the different arms of social media – RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/blake_a_crone/status/12647726571 Blake Crone

    Great post via @jaybaer Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/blake_a_crone/status/12647726571 Blake Crone

    Great post via @jaybaer Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/lauriesteiner/status/12647750551 Laurie Steiner

    Addressing the "social media is only a fad" idea. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/lauriesteiner/status/12647750551 Laurie Steiner

    Addressing the "social media is only a fad" idea. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/lauriesteiner/status/12647750551 Laurie Steiner

    Addressing the "social media is only a fad" idea. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/jkellie/status/12648116630 Jason Kellie

    Awesome article by @jaybaer on the pitfalls of using the term "social media" too loosely. http://cli.gs/mjqjpP

  • http://twitter.com/aronstevenson/status/12648121748 Aron Stevenson

    Is Social Media Too Big For Its Britches? – by Jay Baer – Convince & Convert – http://ow.ly/1BNIv

  • http://twitter.com/avenlea/status/12648191062 avenlea

    Is Social Media Too Big For Its Britches? http://bit.ly/brjgca @jaybaer

  • http://twitter.com/1tap/status/12648322328 Eric Keosky-Smith

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 A must read for marketing executives.

  • http://twitter.com/jen_nausin/status/12648378736 Jennifer Nausin

    Will use this in conversation today! Thanks @jaybaer! | Is Social Media Too Big For Its Britches? – http://bit.ly/cVu5L4

  • http://twitter.com/knmu/status/12648569694 Kim Nielsen

    Good post from @jaybaer on breaking down the discussion of social media by outcomes. http://bit.ly/aiZBfq

  • http://twitter.com/ktneylon/status/12648826286 Katy Neylon

    RT @sjhalestorm: "Is Social Media Too Big For Its Britches?" by @jaybaer http://bit.ly/bf3IQT – Quit lumping components of social media. …

  • http://twitter.com/ktneylon/status/12648826286 Katy Neylon

    RT @sjhalestorm: "Is Social Media Too Big For Its Britches?" by @jaybaer http://bit.ly/bf3IQT – Quit lumping components of social media. …

  • http://twitter.com/extraterrestric/status/12649006701 John-Paul Herrmann

    Is Social Media Too Big For Its Britches? http://ow.ly/1BOk1

  • http://twitter.com/mezzadria/status/12649047452 mezzadria

    RT @avenlea: Is Social Media Too Big For Its Britches? http://bit.ly/brjgca @jaybaer

  • http://twitter.com/dukkytweets/status/12649164125 Dukky

    Great stuff, as always! RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/tarapattyphoto/status/12649665948 Tara C. Patty

    RT @kevinknebl: Is Social Media Too Big For Its Britches? Fantastic article! http://ow.ly/1BM7J

  • http://twitter.com/tarapattyphoto/status/12649665948 Tara C. Patty

    RT @kevinknebl: Is Social Media Too Big For Its Britches? Fantastic article! http://ow.ly/1BM7J

  • http://twitter.com/tarapattyphoto/status/12649665948 Tara C. Patty

    RT @kevinknebl: Is Social Media Too Big For Its Britches? Fantastic article! http://ow.ly/1BM7J

  • http://twitter.com/adigoodsell/status/12649771397 Adrian Goodsell

    Very interesting take on defining a very large subject! 'Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk' via @jaybaer

  • http://twitter.com/adigoodsell/status/12649771397 Adrian Goodsell

    Very interesting take on defining a very large subject! 'Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk' via @jaybaer

  • http://twitter.com/adigoodsell/status/12649771397 Adrian Goodsell

    Very interesting take on defining a very large subject! 'Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk' via @jaybaer

  • Summer Joy

    I was there at SoFresh during that panel, and I do recall that comment going down…I love the idea that “faddishness” doesn't invalidate. Pet rock dude is laughing all the way to the bank while the scoffers are still pinching pennies. Capitalize on what is now while having enough foresight to catch the coming trends.

    The tools may change but the system is the same. I recall Emily Haughey (@emilyhaughey) telling me that in an interview I did with her.

    Great post Jay and awesome content at SoFresh. “stop doing social and start being social.” <–great takeaway…

    Summer Boone
    @summerjoy

  • Summer Joy

    I was there at SoFresh during that panel, and I do recall that comment going down…I love the idea that “faddishness” doesn't invalidate. Pet rock dude is laughing all the way to the bank while the scoffers are still pinching pennies. Capitalize on what is now while having enough foresight to catch the coming trends.

    The tools may change but the system is the same. I recall Emily Haughey (@emilyhaughey) telling me that in an interview I did with her.

    Great post Jay and awesome content at SoFresh. “stop doing social and start being social.” <–great takeaway…

    Summer Boone
    @summerjoy

  • Summer Joy

    I was there at SoFresh during that panel, and I do recall that comment going down…I love the idea that “faddishness” doesn't invalidate. Pet rock dude is laughing all the way to the bank while the scoffers are still pinching pennies. Capitalize on what is now while having enough foresight to catch the coming trends.

    The tools may change but the system is the same. I recall Emily Haughey (@emilyhaughey) telling me that in an interview I did with her.

    Great post Jay and awesome content at SoFresh. “stop doing social and start being social.” <–great takeaway…

    Summer Boone
    @summerjoy

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    Is Social Media Too Big For Its Britches? http://bit.ly/aMkjSI

  • http://twitter.com/mengonline/status/12650159575 @LisaPetrilli

    RT @1Tap: RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 A must read for marketing executives.

  • http://www.mikestenger.com Mike Stenger

    I can definitely see what you're saying Jay. I myself am guilty about talking social media in general and not always drilling deep enough. As far as being on the same page, it's absolutely important when talking with or consulting with someone. If they're not getting it, no matter what you say, it's going to be wasted breath.

    It seems that there's a good amount of talk about the more specific sides of social media which is very important, but it can be confusing so maybe we should explain things in a more simpler way that can be better understood?

  • http://www.mikestenger.com Mike Stenger

    I can definitely see what you're saying Jay. I myself am guilty about talking social media in general and not always drilling deep enough. As far as being on the same page, it's absolutely important when talking with or consulting with someone. If they're not getting it, no matter what you say, it's going to be wasted breath.

    It seems that there's a good amount of talk about the more specific sides of social media which is very important, but it can be confusing so maybe we should explain things in a more simpler way that can be better understood?

  • http://twitter.com/sonnygill/status/12650772314 Sonny Gill

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/4daze/status/12650783331 Vincent Anton

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | http://bit.ly/d89gk0

  • http://twitter.com/sharoncharper/status/12650839703 Sharon Harper

    RT @maddiegrant: Is Social Media Too Big For Its Britches? http://j.mp/9DcJbe

  • http://twitter.com/socialmedianew/status/12651173507 Social Media News

    http://bit.ly/twit9 RT @4daze: Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | http://bit.ly/d89gk0

  • http://twitter.com/googlewww/status/12651215321 Cool Koo

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social… http://bit.ly/dlxIIj (via http://bit.ly/dgVqQN

  • http://twitter.com/kirey_sutisna/status/12651355212 social media

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social… http://bit.ly/dlxIIj (via http://bit.ly/a2gS91

  • http://twitter.com/getmeingoogle Get Me In Google!

    Social media seems to be a band-wagon that a lot of people are trying to hitch a ride on. I feel people will gravitate towards what works for them, and the websites that survive will be the ones offering the best functionality and access to like-minded others. As the world becomes more sophisticated in social media interactions there will be a judgment day for the lesser social websites – we've already seen the demise of Bebo.

    Check out my blog post on Social Media reaching the South Pacific- it's a bit of fun!

  • http://twitter.com/getmeingoogle Get Me In Google!

    Social media seems to be a band-wagon that a lot of people are trying to hitch a ride on. I feel people will gravitate towards what works for them, and the websites that survive will be the ones offering the best functionality and access to like-minded others. As the world becomes more sophisticated in social media interactions there will be a judgment day for the lesser social websites – we've already seen the demise of Bebo.

    Check out my blog post on Social Media reaching the South Pacific- it's a bit of fun!

  • http://twitter.com/sbutterflymedia/status/12651755158 Social Butterfly Med

    RT @socialmedianew: http://bit.ly/twit9 RT @4daze: Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | http://bit.ly/d89gk0

  • http://twitter.com/efulwiler/status/12651767850 Eric Fulwiler

    Good read. RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/socialmedia2a/status/12651812506 aroshta azka

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social… http://bit.ly/dlxIIj (via http://bit.ly/dcSiyL

  • http://twitter.com/puzzlewood/status/12651957276 Rebecca Young

    Too big for its bucket sometimes, for sure. Great article. RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/9IGHBk

  • http://twitter.com/el_leprechaun/status/12652589150 Joseph Remesar SciFi

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/tomhumbarger/status/12652667571 tomhumbarger

    Is Social Media Too Big For Its Britches? | from @JayBaer of Convince & Convert http://ow.ly/1BQr3

  • http://twitter.com/socialmedia666/status/12652683358 Social Media

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social… http://bit.ly/dlxIIj (via http://bit.ly/aewiZi

  • http://twitter.com/nicholasswanson/status/12652704843 Nicholas Swanson

    Another great article by @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/entrepreneur_nw/status/12652913024 Amber Andrews

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social… http://bit.ly/dlxIIj (via http://bit.ly/ajMaUj

  • http://twitter.com/spiral16/status/12654608311 spiral16

    5 specific ways to use social media! RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/spiral16/status/12654608311 spiral16

    5 specific ways to use social media! RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/cwaterhouse/status/12654766356 Calie Waterhouse

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/cwaterhouse/status/12654766356 Calie Waterhouse

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/cwaterhouse/status/12654766356 Calie Waterhouse

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/goodridge/status/12654770063 Tyson Goodridge

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/goodridge/status/12654770063 Tyson Goodridge

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/goodridge/status/12654770063 Tyson Goodridge

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/blake_a_crone/status/12654814270 Blake Crone

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/blake_a_crone/status/12654814270 Blake Crone

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/blake_a_crone/status/12654814270 Blake Crone

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/jackimieler/status/12654895112 Jacki Mieler

    Used this as an example in speech @NAU RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/jackimieler/status/12654895112 Jacki Mieler

    Used this as an example in speech @NAU RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/jackimieler/status/12654895112 Jacki Mieler

    Used this as an example in speech @NAU RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/paulisalazar/status/12655061615 Paulina Salazar

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/paulisalazar/status/12655061615 Paulina Salazar

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/paulisalazar/status/12655061615 Paulina Salazar

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/summerjoy/status/12655136174 Summer Boone

    dig deeper. awesome. RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/summerjoy/status/12655136174 Summer Boone

    dig deeper. awesome. RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/summerjoy/status/12655136174 Summer Boone

    dig deeper. awesome. RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/cr8tivejen/status/12655315082 Jen Grant

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 via @jaybaer

  • http://twitter.com/cr8tivejen/status/12655315082 Jen Grant

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 via @jaybaer

  • http://twitter.com/cr8tivejen/status/12655315082 Jen Grant

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 via @jaybaer

  • http://twitter.com/tabithaedwards/status/12655327719 Tabitha Edwards

    Is Social Media Too Big For Its Britches? http://bit.ly/dtxsCw

  • http://twitter.com/tabithaedwards/status/12655327719 Tabitha Edwards

    Is Social Media Too Big For Its Britches? http://bit.ly/dtxsCw

  • http://twitter.com/tabithaedwards/status/12655327719 Tabitha Edwards

    Is Social Media Too Big For Its Britches? http://bit.ly/dtxsCw

  • http://twitter.com/swonderlin/status/12655365476 Stephanie Wonderlin

    RT @summerjoy: dig deeper. awesome. RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/swonderlin/status/12655365476 Stephanie Wonderlin

    RT @summerjoy: dig deeper. awesome. RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/ivanhernandez_/status/12655449608 Ivan Hernandez

    MUST READ RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/ivanhernandez_/status/12655449608 Ivan Hernandez

    MUST READ RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/astrom/status/12655845120 Aaron Strom

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/astrom/status/12655845120 Aaron Strom

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/mikestenger/status/12655964290 Mike Stenger

    Is Social Media Too Big For Its Britches? @jaybaer gives his thoughts & 5 primary ways to use it – http://bit.ly/aFgY5g

  • http://twitter.com/mikestenger/status/12655964290 Mike Stenger

    Is Social Media Too Big For Its Britches? @jaybaer gives his thoughts & 5 primary ways to use it – http://bit.ly/aFgY5g

  • http://twitter.com/kstaxman/status/12656151687 Frank Woodman Jr

    Is Social Media Too Big For Its Britches? | what does the future really hold http://ow.ly/1BSTz

  • http://twitter.com/kstaxman/status/12656151687 Frank Woodman Jr

    Is Social Media Too Big For Its Britches? | what does the future really hold http://ow.ly/1BSTz

  • http://twitter.com/jkwertz/status/12656372368 Jeff Wertz

    great blog post – RT @jaybaer: Let's talk outcomes, not labels The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/jkwertz/status/12656372368 Jeff Wertz

    great blog post – RT @jaybaer: Let's talk outcomes, not labels The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/scotthepburn/status/12656391435 Scott Hepburn

    Is Social Media Too Big For Its Britches? ask @jaybaer http://ow.ly/1BT1P

  • http://twitter.com/scotthepburn/status/12656391435 Scott Hepburn

    Is Social Media Too Big For Its Britches? ask @jaybaer http://ow.ly/1BT1P

  • http://twitter.com/heathermeza/status/12656439776 Heather Meza

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/heathermeza/status/12656439776 Heather Meza

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/actweb/status/12656609570 actweb.fr

    Very good – Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – http://ow.ly/1BT9a

  • http://twitter.com/actweb/status/12656609570 actweb.fr

    Very good – Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – http://ow.ly/1BT9a

  • http://twitter.com/jeromelesur/status/12656610143 Jerome Lesur

    Very good – Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – http://ow.ly/1BT9F

  • http://twitter.com/mkoskimaloney/status/12656947917 Mary Maloney

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/mkoskimaloney/status/12656947917 Mary Maloney

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/heathermeza/status/12657296517 Heather Meza

    HECK YEAH! Great article RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/heathermeza/status/12657296517 Heather Meza

    HECK YEAH! Great article RT @jaybaer Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://twitter.com/talkbackmedia/status/12657298648 Talk Back Media

    Is #socialmedia Too Big For Its Britches? – http://bit.ly/aiZBfq

  • http://twitter.com/talkbackmedia/status/12657298648 Talk Back Media

    Is #socialmedia Too Big For Its Britches? – http://bit.ly/aiZBfq

  • http://twitter.com/fletchertax/status/12657674570 Janna Fikh

    >>> RT @IvanHernandez_: MUST READ RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk

  • http://www.convinceandconvert.com jaybaer

    Thanks very much. I appreciate the comment.

  • http://www.convinceandconvert.com jaybaer

    Thanks very much. I appreciate the comment.

  • http://www.convinceandconvert.com jaybaer

    No question. If Facebook keeps this up with the interconnected stuff, they may be the only guys standing, other than very small niche players.

  • http://www.convinceandconvert.com jaybaer

    No question. If Facebook keeps this up with the interconnected stuff, they may be the only guys standing, other than very small niche players.

  • http://www.convinceandconvert.com jaybaer

    You bet Mike. The trouble with social media isn't that it's hard. The trouble with social media is that it's complicated. We all need to do a better job of cutting through that.

  • http://www.convinceandconvert.com jaybaer

    You bet Mike. The trouble with social media isn't that it's hard. The trouble with social media is that it's complicated. We all need to do a better job of cutting through that.

  • http://www.convinceandconvert.com jaybaer

    Hey Summer! Seriously, if I had invented Pet Rock, the chances I'd be writing this blog are zero. I'd be in Belize learning to snorkle or something. (how are the schools in belize?) Emily is very sharp. Is that interview online?

  • http://www.convinceandconvert.com jaybaer

    Hey Summer! Seriously, if I had invented Pet Rock, the chances I'd be writing this blog are zero. I'd be in Belize learning to snorkle or something. (how are the schools in belize?) Emily is very sharp. Is that interview online?

  • http://www.convinceandconvert.com jaybaer

    EKS, I'm so glad you went down this road. It's a little early (at least for me) to be talking about it a lot, but you're a futurist – so nice job. Certainly, once we get past all the social media teeth-gnashing, the trick is going to be how do you keep all participants on the same page of the playbook. What you do, and how you're architected internally is going to be just as if not more important than what you do externally. Social media success is going to stem from corporate culture and internal communication. Someone should write a book about that (oh wait, I am).

  • http://www.convinceandconvert.com jaybaer

    EKS, I'm so glad you went down this road. It's a little early (at least for me) to be talking about it a lot, but you're a futurist – so nice job. Certainly, once we get past all the social media teeth-gnashing, the trick is going to be how do you keep all participants on the same page of the playbook. What you do, and how you're architected internally is going to be just as if not more important than what you do externally. Social media success is going to stem from corporate culture and internal communication. Someone should write a book about that (oh wait, I am).

  • http://www.convinceandconvert.com jaybaer

    EKS, I'm so glad you went down this road. It's a little early (at least for me) to be talking about it a lot, but you're a futurist – so nice job. Certainly, once we get past all the social media teeth-gnashing, the trick is going to be how do you keep all participants on the same page of the playbook. What you do, and how you're architected internally is going to be just as if not more important than what you do externally. Social media success is going to stem from corporate culture and internal communication. Someone should write a book about that (oh wait, I am).

  • http://www.convinceandconvert.com jaybaer

    EKS, I'm so glad you went down this road. It's a little early (at least for me) to be talking about it a lot, but you're a futurist – so nice job. Certainly, once we get past all the social media teeth-gnashing, the trick is going to be how do you keep all participants on the same page of the playbook. What you do, and how you're architected internally is going to be just as if not more important than what you do externally. Social media success is going to stem from corporate culture and internal communication. Someone should write a book about that (oh wait, I am).

  • http://www.convinceandconvert.com jaybaer

    Thanks Rich. Has there ever been a good pyramid graphic that wasn't inverted? Maybe the old Food Pyramid from grade school?

  • http://www.convinceandconvert.com jaybaer

    Thanks Rich. Has there ever been a good pyramid graphic that wasn't inverted? Maybe the old Food Pyramid from grade school?

  • http://www.convinceandconvert.com jaybaer

    Thanks Rich. Has there ever been a good pyramid graphic that wasn't inverted? Maybe the old Food Pyramid from grade school?

  • http://www.convinceandconvert.com jaybaer

    Thanks Rich. Has there ever been a good pyramid graphic that wasn't inverted? Maybe the old Food Pyramid from grade school?

  • http://twitter.com/biztipsdaily/status/12658581396 Rich McKinney

    Is #SocialMedia Too Big For Its Britches? – Great article from @JayBaer: http://bit.ly/bXRwjF #sm #marketing

  • http://twitter.com/richmckinney/status/12658581884 New Media Marketing

    Is #SocialMedia Too Big For Its Britches? – Great article from @JayBaer: http://bit.ly/bXRwjF #sm #marketing

  • http://twitter.com/hausmanllc/status/12659508901 Tami Hausman

    Social media article on strategizing with your boss: RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/weintraub/status/12660571453 Weintraub Adv

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/hall_web/status/12660772117 Hall Web Services

    Is Social Media Too Big For Its Britches? http://bit.ly/c5Ngcv via @jaybaer

  • http://twitter.com/mikecorak/status/12661498052 MikeCorak

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/mikecorak/status/12661498052 MikeCorak

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • bretsimmons

    More great stuff, Jay. I am a management professor that practices personal branding and speaks about SM. I tell folks that if you make SM about marketing, you are missing the big picture. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain. So your 5 primary ways to use SM, while accurate, is incomplete. Thanks! Bret

  • bretsimmons

    More great stuff, Jay. I am a management professor that practices personal branding and speaks about SM. I tell folks that if you make SM about marketing, you are missing the big picture. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain. So your 5 primary ways to use SM, while accurate, is incomplete. Thanks! Bret

  • bretsimmons

    More great stuff, Jay. I am a management professor that practices personal branding and speaks about SM. I tell folks that if you make SM about marketing, you are missing the big picture. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain. So your 5 primary ways to use SM, while accurate, is incomplete. Thanks! Bret

  • bretsimmons

    More great stuff, Jay. I am a management professor that practices personal branding and speaks about SM. I tell folks that if you make SM about marketing, you are missing the big picture. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain. So your 5 primary ways to use SM, while accurate, is incomplete. Thanks! Bret

  • http://twitter.com/schoolmarketer/status/12661622216 Dan Levine

    GREAT -> RT @jaybaer: The 5 Distinct Ways to Use Social Media (make ur boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/schoolmarketer/status/12661622216 Dan Levine

    GREAT -> RT @jaybaer: The 5 Distinct Ways to Use Social Media (make ur boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/thebrandbuilder/status/12661624735 Olivier Blanchard

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/thebrandbuilder/status/12661624735 Olivier Blanchard

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/fabrcationmastr/status/12661651412 Bridget Gast

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4: Good stuff!

  • http://twitter.com/fabrcationmastr/status/12661651412 Bridget Gast

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4: Good stuff!

  • http://twitter.com/kellethompson/status/12661659261 Kelle Thompson

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/kellethompson/status/12661659261 Kelle Thompson

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/biadefreitas/status/12661667196 Beatriz de Freitas

    Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU

  • http://twitter.com/biadefreitas/status/12661667196 Beatriz de Freitas

    Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU

  • http://twitter.com/psappington/status/12661683006 Paula Sappington

    AMEN!!! RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/psappington/status/12661683006 Paula Sappington

    AMEN!!! RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/onecoach/status/12661722372 OneCoach

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk [great points!]

  • http://twitter.com/onecoach/status/12661722372 OneCoach

    RT @jaybaer: Let's talk outcomes, not labels. The 5 Ways to Use Social Media. http://bit.ly/9IGHBk [great points!]

  • http://twitter.com/pedromlf/status/12661742537 Pedro Franco

    RT @biadefreitas: Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU

  • http://twitter.com/pedromlf/status/12661742537 Pedro Franco

    RT @biadefreitas: Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU

  • http://twitter.com/kbystrom/status/12661748815 Karen Bystrom

    RT @jaybaer The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/kbystrom/status/12661748815 Karen Bystrom

    RT @jaybaer The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/apridham/status/12661779047 Andrea Pridham

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/apridham/status/12661779047 Andrea Pridham

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/crowncouncil/status/12661880042 Crown Council

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/crowncouncil/status/12661880042 Crown Council

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/debplunk/status/12661939667 Debra Plunkett

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/debplunk/status/12661939667 Debra Plunkett

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/calibergroup/status/12661943178 The Caliber Group

    Good review of the many ways to use social media. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/calibergroup/status/12661943178 The Caliber Group

    Good review of the many ways to use social media. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/natashaattal/status/12661997706 NatashaAttal

    RT @jaybaer: The 5 Distinct Ways to Use Social Media http://bit.ly/bXRwjF

  • http://twitter.com/natashaattal/status/12661997706 NatashaAttal

    RT @jaybaer: The 5 Distinct Ways to Use Social Media http://bit.ly/bXRwjF

  • http://twitter.com/aapolinario/status/12662032091 Alberto Apolinario

    RT @biadefreitas Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU (muito bom! Adorei!)

  • http://twitter.com/aapolinario/status/12662032091 Alberto Apolinario

    RT @biadefreitas Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU (muito bom! Adorei!)

  • http://twitter.com/shatterboxvox/status/12662039816 Jay Pinkert

    Not all will work for you, but that's OK: 5 Primary Ways to Use Social Media http://bit.ly/90V11U (@jaybaer)

  • http://twitter.com/followthelawyer/status/12662039828 Jay Pinkert

    Not all will work for you, but that's OK: 5 Primary Ways to Use Social Media http://bit.ly/90V11U (@jaybaer)

  • http://twitter.com/shatterboxvox/status/12662039816 Jay Pinkert

    Not all will work for you, but that's OK: 5 Primary Ways to Use Social Media http://bit.ly/90V11U (@jaybaer)

  • http://twitter.com/followthelawyer/status/12662039828 Jay Pinkert

    Not all will work for you, but that's OK: 5 Primary Ways to Use Social Media http://bit.ly/90V11U (@jaybaer)

  • http://twitter.com/artisancomplete/status/12662092792 Kristopher Matheson

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/mvpuerta/status/12662139091 Margie Puerta Edson

    RT @CaliberGroup: Good review of the many ways to use social media. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/mvpuerta/status/12662139091 Margie Puerta Edson

    RT @CaliberGroup: Good review of the many ways to use social media. RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/marcelomason/status/12662184074 Marcelo Mason

    RT @biadefreitas: Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU

  • http://twitter.com/marcelomason/status/12662184074 Marcelo Mason

    RT @biadefreitas: Como explicar as Mídias Sociais ao seu chefe, sob diferentes primas http://bit.ly/b1nIDU

  • http://twitter.com/noellemac/status/12662191619 Noelle McReynolds

    @jaybaer is one smart guy Is Social Media Too Big For Its Britches? – http://ow.ly/1BWFu

  • http://twitter.com/sm_arts/status/12662316039 Sharon Moore

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 Great tool for marketers to frame the SM conversation @ work.

  • http://twitter.com/levellandedc/status/12662389019 LevellandEDC

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/ambercleveland/status/12662482340 Amber Cleveland

    Great Info Thx RT @jaybaer: The 5 Distinct Ways to Use Social Media (make boss read this,esp if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/marcelomason/status/12662569237 Marcelo Mason

    Como explicar as Midias Sociais ao seu chefe, sob diferentes prismas http://bit.ly/cVu5L4

  • http://twitter.com/midiaital/status/12662577413 midiaital

    RT @marcelomason: Como explicar as Midias Sociais ao seu chefe, sob diferentes prismas http://bit.ly/cVu5L4

  • http://twitter.com/mjgagnon/status/12662719208 Marie-Josee Gagnon

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/heads5150/status/12664488755 Craig Taylor

    RT @prebynski: RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Well, I don't think social media is too big for it's britches, I think some of the people touting it are and the fact that many don't understand what social media is.

    I think your breakdown of primary uses of social media is brilliant. Very clear and is easily presented to those not in-love in social media.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Well, I don't think social media is too big for it's britches, I think some of the people touting it are and the fact that many don't understand what social media is.

    I think your breakdown of primary uses of social media is brilliant. Very clear and is easily presented to those not in-love in social media.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    Well, I don't think social media is too big for it's britches, I think some of the people touting it are and the fact that many don't understand what social media is.

    I think your breakdown of primary uses of social media is brilliant. Very clear and is easily presented to those not in-love in social media.

  • http://shwaag.com/ Eric Keosky-Smith

    Glad I could set you up re: the book! Would be honored to be an advance reader if needed. And while I truly appreciate the compliment, not so futurist I think in that we've already approached and been approached by a number of companies who I think recognize the dilemma outlined above. Your book will be uber timely AND uber needed!!

  • http://shwaag.com/ Eric Keosky-Smith

    Glad I could set you up re: the book! Would be honored to be an advance reader if needed. And while I truly appreciate the compliment, not so futurist I think in that we've already approached and been approached by a number of companies who I think recognize the dilemma outlined above. Your book will be uber timely AND uber needed!!

  • http://shwaag.com/ Eric Keosky-Smith

    Glad I could set you up re: the book! Would be honored to be an advance reader if needed. And while I truly appreciate the compliment, not so futurist I think in that we've already approached and been approached by a number of companies who I think recognize the dilemma outlined above. Your book will be uber timely AND uber needed!!

  • http://twitter.com/friedah03/status/12667721570 Frieda Hernandez

    good read RT @jaybaer: The 5 Distinct Ways 2 Use Social Media (make yr boss read ths, esp if U R the boss) http://bit.ly/bXRwjF #socpharm

  • http://twitter.com/sherrybutlerpr/status/12667987387 Sherry Butler

    RT @jaybaer: The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF

  • http://twitter.com/foodieslikeus/status/12668094455 Foodies Like Us

    Is Social Media Too Big For Its Britches? – http://bit.ly/cVu5L4 (via @jaybaer)

  • http://twitter.com/vernongirl/status/12669466728 Courtenay Pitcher

    Is Social Media Too Big For Its Britches? – http://bit.ly/brjgca via Jay Baer

  • http://twitter.com/vernongirl/status/12669466728 Courtenay Pitcher

    Is Social Media Too Big For Its Britches? – http://bit.ly/brjgca via Jay Baer

  • http://twitter.com/nscc/status/12669603172 N.Scottsdale Chamber

    Read ths article Is Social Media 2 Big 4 Its Britches? – http://bit.ly/cVu5L4 via @jaybaer isn't time 2 srt calling #SocialMedia just #Media

  • http://twitter.com/nscc/status/12669603172 N.Scottsdale Chamber

    Read ths article Is Social Media 2 Big 4 Its Britches? – http://bit.ly/cVu5L4 via @jaybaer isn't time 2 srt calling #SocialMedia just #Media

  • http://twitter.com/joshgunkel/status/12671380467 Josh Gunkel

    The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF /via @jaybaer

  • http://twitter.com/joshgunkel/status/12671380467 Josh Gunkel

    The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF /via @jaybaer

  • http://twitter.com/brandonacox/status/12673220231 Brandon Cox

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/brandonacox/status/12673220231 Brandon Cox

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/codingkoala/status/12673222832 Coding Koala

    RT @brandonacox RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/codingkoala/status/12673222832 Coding Koala

    RT @brandonacox RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/wpstudios/status/12673228607 WPstudios

    RT @brandonacox RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/wpstudios/status/12673228607 WPstudios

    RT @brandonacox RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/hotintechnology/status/12673236027 Hot In Technology

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – C.. http://bit.ly/cSAXx3

  • http://twitter.com/hotintechnology/status/12673236027 Hot In Technology

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – C.. http://bit.ly/cSAXx3

  • http://twitter.com/hotinbusiness/status/12673236322 Hot In Business

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – C.. http://bit.ly/cSAXx3

  • http://twitter.com/hotinbusiness/status/12673236322 Hot In Business

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – C.. http://bit.ly/cSAXx3

  • http://twitter.com/goodytwos/status/12675285808 GoodyTwos Toffee Co.

    RT @foodieslikeus: Is Social Media Too Big For Its Britches? – http://bit.ly/cVu5L4 (via @jaybaer)

  • http://twitter.com/kerrystratford/status/12677600396 Kerry Stratford

    RT @CaliberGroup: Good review of the ways to use social media. RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/9IGHBk

  • http://twitter.com/parissab/status/12679594087 Parissa Behnia

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/cyberroth/status/12681507078 Julie C. Roth

    The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF RT @jaybaer

  • http://twitter.com/cyberroth/status/12681507078 Julie C. Roth

    The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF RT @jaybaer

  • http://twitter.com/cyberroth/status/12681507078 Julie C. Roth

    The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF RT @jaybaer

  • http://twitter.com/cyberroth/status/12681507078 Julie C. Roth

    The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) http://bit.ly/bXRwjF RT @jaybaer

  • http://bit.ly/bfi-fanpage brian fidler

    Hey Jay,

    I don't think it hurts to have an umbrella term describing the commonality that most channels falling within social media share. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. classifieds, billboards, radio, tv, etc.) over the past 300 years.

    We're moving in a direction where we may actually be able to place Advertising into the Social Media bubble and/or vice-versa. We're finally reaching a point discussed in Nicholas Negroponte's book Being Digital (written 15 years ago btw), where he forecasted that we'd one day identify a customer walking by our store and deliver a personalized message to them on their phone. It's a matter of leveraging our relationship with the prospect and dynamically creating a message that will successfully resonate with them. That combination of Social Media and Advertising creates an overlap where in some cases they'll be indistinguishable.

    And that's why we need the umbrella, it creates a context which allows us to help our clients and employers better understand our overall strategy. I think any strategy that allows us to leverage knowledge at a group or an individual level falls into the Social umbrella while broader objectives that lack personalization such as building brand awareness fall into the Advertising umbrella. And just as Advertising has evolved into a number of different channels and distribution methods, so too will Social Media.

    One question companies and brands, both large and small, will need to answer soon will be: When do we abandon our Advertising and its broad stroke approach in favor of Social Media and the personalization it provides?

  • http://bit.ly/bfi-fanpage brian fidler

    Hey Jay,

    I don't think it hurts to have an umbrella term describing the commonality that most channels falling within social media share. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. classifieds, billboards, radio, tv, etc.) over the past 300 years.

    We're moving in a direction where we may actually be able to place Advertising into the Social Media bubble and/or vice-versa. We're finally reaching a point discussed in Nicholas Negroponte's book Being Digital (written 15 years ago btw), where he forecasted that we'd one day identify a customer walking by our store and deliver a personalized message to them on their phone. It's a matter of leveraging our relationship with the prospect and dynamically creating a message that will successfully resonate with them. That combination of Social Media and Advertising creates an overlap where in some cases they'll be indistinguishable.

    And that's why we need the umbrella, it creates a context which allows us to help our clients and employers better understand our overall strategy. I think any strategy that allows us to leverage knowledge at a group or an individual level falls into the Social umbrella while broader objectives that lack personalization such as building brand awareness fall into the Advertising umbrella. And just as Advertising has evolved into a number of different channels and distribution methods, so too will Social Media.

    One question companies and brands, both large and small, will need to answer soon will be: When do we abandon our Advertising and its broad stroke approach in favor of Social Media and the personalization it provides?

  • http://bit.ly/bfi-fanpage brian fidler

    Hey Jay,

    I don't think it hurts to have an umbrella term describing the commonality that most channels falling within social media share. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. classifieds, billboards, radio, tv, etc.) over the past 300 years.

    We're moving in a direction where we may actually be able to place Advertising into the Social Media bubble and/or vice-versa. We're finally reaching a point discussed in Nicholas Negroponte's book Being Digital (written 15 years ago btw), where he forecasted that we'd one day identify a customer walking by our store and deliver a personalized message to them on their phone. It's a matter of leveraging our relationship with the prospect and dynamically creating a message that will successfully resonate with them. That combination of Social Media and Advertising creates an overlap where in some cases they'll be indistinguishable.

    And that's why we need the umbrella, it creates a context which allows us to help our clients and employers better understand our overall strategy. I think any strategy that allows us to leverage knowledge at a group or an individual level falls into the Social umbrella while broader objectives that lack personalization such as building brand awareness fall into the Advertising umbrella. And just as Advertising has evolved into a number of different channels and distribution methods, so too will Social Media.

    One question companies and brands, both large and small, will need to answer soon will be: When do we abandon our Advertising and its broad stroke approach in favor of Social Media and the personalization it provides?

  • http://twitter.com/ed_peterson/status/12682040743 Ed Peterson

    Is Social Media Too Big For Its Britches? | http://bit.ly/buO3g7

  • http://www.convinceandconvert.com jaybaer

    Good comment Brian. Great to see you here. The difference is that we all know what advertising – in all its many forms – is and does, because we've been around it for decades. Social media doesn't have that same familiarity, or shared intelligence – at least not yet – which is why amorphous catch-alls are doing more harm than good.

  • http://www.convinceandconvert.com jaybaer

    Good comment Brian. Great to see you here. The difference is that we all know what advertising – in all its many forms – is and does, because we've been around it for decades. Social media doesn't have that same familiarity, or shared intelligence – at least not yet – which is why amorphous catch-alls are doing more harm than good.

  • http://twitter.com/lgmassmedia Briana Ford

    Jay, I think you covered this pretty well. When friends and family ask me what I do, and I tell them “social media marketing/management”, I could just say “I make joijewofihs”. They really don't know the difference. I think this is a great way to separate the different purposes of what we do. Many companies say they want me to do one thing, and I have to ask them 21 questions just to find out they wanted B instead of A. I'm saving this for future reference to explain what I do as well for keeping it fresh in my own mind

  • http://twitter.com/lgmassmedia Briana Ford

    Jay, I think you covered this pretty well. When friends and family ask me what I do, and I tell them “social media marketing/management”, I could just say “I make joijewofihs”. They really don't know the difference. I think this is a great way to separate the different purposes of what we do. Many companies say they want me to do one thing, and I have to ask them 21 questions just to find out they wanted B instead of A. I'm saving this for future reference to explain what I do as well for keeping it fresh in my own mind

  • http://twitter.com/lgmassmedia/status/12685333873 Briana Ford

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/lgmassmedia/status/12685333873 Briana Ford

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/sandsss/status/12687345101 Satu Rajamaki

    The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF another great post from @jaybaer

  • http://twitter.com/socialmedia247/status/12688924388 socialmedia247

    Is Social Media Too Big For Its Britches? http://bit.ly/dnfUuU: Is Social Media Too Big For Its Britch… http://bit.ly/ard4cu #socialmedia

  • http://twitter.com/2cre8/status/12693149222 Kathy Meyer

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 RT @jaybaer @brandonacox

  • Summer Joy

    Pet Rock reminded me of the “Jump to Conclusions Mat.” LOL. Pleeease tell me you know that movie.

    As for Emily…she has become a very good friend of mine since meeting her back in February at SoFresh Tampa and I agree. Very sharp. We joke that she “picked me up in a bar.” LOL. The interview is not online. I promised her I would do it over for her. It was the very last day of SXSW and we were headed home…no coffee and canned lighting. I thought it was fine but a promise is a promise, haha!

    Sum

  • Summer Joy

    Pet Rock reminded me of the “Jump to Conclusions Mat.” LOL. Pleeease tell me you know that movie.

    As for Emily…she has become a very good friend of mine since meeting her back in February at SoFresh Tampa and I agree. Very sharp. We joke that she “picked me up in a bar.” LOL. The interview is not online. I promised her I would do it over for her. It was the very last day of SXSW and we were headed home…no coffee and canned lighting. I thought it was fine but a promise is a promise, haha!

    Sum

  • Summer Joy

    Pet Rock reminded me of the “Jump to Conclusions Mat.” LOL. Pleeease tell me you know that movie.

    As for Emily…she has become a very good friend of mine since meeting her back in February at SoFresh Tampa and I agree. Very sharp. We joke that she “picked me up in a bar.” LOL. The interview is not online. I promised her I would do it over for her. It was the very last day of SXSW and we were headed home…no coffee and canned lighting. I thought it was fine but a promise is a promise, haha!

    Sum

  • http://twitter.com/brittanbright/status/12700296190 Brittan Bright

    Love this post! Amen brother!:)–>RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/atimarketing/status/12700597633 ATI Attraction Mktg

    Is #SocialMedia Too Big For Its Britches? http://bit.ly/cf9T2a

  • http://nateriggs.com nateriggs

    This is good stuff and a good graphic, Jay. For some reason, what you write here always gets my gears turning. Envisioning a similar info graphic to start dissecting internal communication applications of social media… Hat tip for the inspiration. :)

  • http://nateriggs.com nateriggs

    This is good stuff and a good graphic, Jay. For some reason, what you write here always gets my gears turning. Envisioning a similar info graphic to start dissecting internal communication applications of social media… Hat tip for the inspiration. :)

  • http://www.fuelingnewbusiness.com Michael Gass

    Jay,

    Well done. I love the visual and reframing our discussions to outcomes is brilliant.

  • http://www.fuelingnewbusiness.com Michael Gass

    Jay,

    Well done. I love the visual and reframing our discussions to outcomes is brilliant.

  • http://twitter.com/vipleadership/status/12705415400 Kathy Larson, coach

    Is Social Media Too Big For Its Britches? – http://bit.ly/cVu5L4 (via @jaybaer)

  • http://www.convinceandconvert.com jaybaer

    Thanks Nate. Please share your graphic when you're ready. I want to talk a lot more about internal social outcomes this year.

  • http://www.convinceandconvert.com jaybaer

    Thanks Nate. Please share your graphic when you're ready. I want to talk a lot more about internal social outcomes this year.

  • http://nateriggs.com nateriggs

    Absolutely, will do…

  • http://nateriggs.com nateriggs

    Absolutely, will do…

  • http://twitter.com/armano/status/12708949555 David Armano

    a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/webby2001/status/12709054076 Tom Webster

    RT @Armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/webby2001/status/12709054076 Tom Webster

    RT @Armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/rogergagnon/status/12709095811 Roger Gagnon

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual) #FMF10

  • http://twitter.com/rogergagnon/status/12709095811 Roger Gagnon

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual) #FMF10

  • http://twitter.com/stephendinehart/status/12709104950 Stephen E. Dinehart

    @armano Thank you for this (http://bit.ly/90V11U) my strategy has so far only been a mental exercise, it's nice to see it on the screen.

  • http://twitter.com/stephendinehart/status/12709104950 Stephen E. Dinehart

    @armano Thank you for this (http://bit.ly/90V11U) my strategy has so far only been a mental exercise, it's nice to see it on the screen.

  • http://twitter.com/bryanjones/status/12709147665 Bryan Jones

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/bryanjones/status/12709147665 Bryan Jones

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/victoriamarz/status/12709160634 Victoria Marzilli

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/socialmediafltr/status/12709315560 Social Media Filter

    RT @armano a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/socialmediafltr/status/12709315560 Social Media Filter

    RT @armano a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/marketingfltr/status/12709316159 Marketing Filter

    RT @armano a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/marketingfltr/status/12709316159 Marketing Filter

    RT @armano a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/rssirteubal/status/12709388428 Ignacio

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – Convi… http://bit.ly/9SQmiH

  • http://twitter.com/rssirteubal/status/12709388428 Ignacio

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – Convi… http://bit.ly/9SQmiH

  • http://twitter.com/dstivers76/status/12709434536 Doug Stivers

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/zebraspolkadots/status/12709580536 Susan

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/jeffwiedner/status/12709651557 Jeff Wiedner

    Very helpful post on the primary ways to use social media http://bit.ly/90V11U (visual) via @armano

  • http://twitter.com/kemeny_x/status/12709813076 Francisco Kemeny

    Photo: 5 Simple Ways to Use Social Media http://bit.ly/90V11U http://tumblr.com/xdj8zhxql

  • http://twitter.com/ad_web/status/12709814485 Armando Duran

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/jfly/status/12709890008 julie fleischer

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/websuccessdiva/status/12710034342 Maria Reyes McDavis

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/paulodelpuerto/status/12710300155 Paulo del Puerto

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/mickeylonchar/status/12710325433 Mickey Lonchar

    The 5 primary ways to use Social Media. via @JayBaer | http://ow.ly/1BPMm

  • http://twitter.com/restreamalerts/status/12710345519 ReStream

    @prblog Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social http://bit.ly/bjlVAO #ReStream.me

  • http://twitter.com/steveeaton1/status/12710406585 Steve Eaton

    a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/ddwebster/status/12710545235 Dana Webster

    Love his analysis of SM. RT @swoodruff: Is Social Media Too Big For Its Britches? I like @jaybaer's thinking here… http://ow.ly/1CfY4

  • http://twitter.com/jen_l_n/status/12711194418 Jen

    RT @jaybaer: Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/sarajeang/status/12713606574 Sara Jean Goodman

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://nicolena10.blogspot.com Nikki Stephan

    I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!

  • http://nicolena10.blogspot.com Nikki Stephan

    I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!

  • http://nicolena10.blogspot.com Nikki Stephan

    I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!

  • http://nicolena10.blogspot.com Nikki Stephan

    I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!

  • http://nicolena10.blogspot.com Nikki Stephan

    I really like how you broke down the ways to use social media. It makes complete sense. Thanks, Jay!

  • http://twitter.com/brindlemedia/status/12719483545 Buzz Brindle

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/brindlemedia/status/12719483545 Buzz Brindle

    RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/blogactionclass/status/12719683872 Tony BlogActionClass

    RT @websuccessdiva: RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/ateegarden/status/12719683889 Tony Teegarden

    RT @websuccessdiva: RT @armano: a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual)

  • http://twitter.com/nateriggs/status/12722882832 Nate Riggs

    I really dig this post by @jaybaer – http://ow.ly/1CgAJ – - But what about SoMe application to internal com objectives? Hmmm…

  • http://twitter.com/michaelgass/status/12724388289 Michael Gass

    RT @jaybaer Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/spoke_marketing/status/12724431917 Spoke Marketing

    RT @michaelgass: RT @jaybaer Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/spoke_marketing/status/12724431917 Spoke Marketing

    RT @michaelgass: RT @jaybaer Is Social Media Too Big For Its Britches? – http://bit.ly/9IGHBk

  • http://twitter.com/coskier/status/12725035829 Chester Bullock

    "…the Pet Rock was a fad, but it also made $15 million in six months" – http://ow.ly/1Cpr9 – @jaybaer

  • http://twitter.com/grahamwolfe/status/12726511736 Graham Wolfe

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/spaghetti_p/status/12726711268 Peter Smith

    From: Social media is a meaningless term. It's what you want to achieve that counts http://bit.ly/90V11U

  • http://twitter.com/socialmedia247/status/12727063409 socialmedia247

    Is Social Media Too Big For Its Britches? http://bit.ly/dnfUuU: Is Social Media Too Big For Its Britch… http://bit.ly/abkkL9 #socialmedia

  • http://twitter.com/socialmedia247/status/12727063409 socialmedia247

    Is Social Media Too Big For Its Britches? http://bit.ly/dnfUuU: Is Social Media Too Big For Its Britch… http://bit.ly/abkkL9 #socialmedia

  • http://twitter.com/mycrowdca/status/12727124919 MyCrowd.ca

    RT @socialmedia247 – Is Social Media Too Big For Its Britches? http://bit.ly/dnfUuU: Is Social Media Too Big For Its Britch… http://

  • http://twitter.com/krista_parry/status/12735284333 Krista Parry

    Excellent Post about SM. RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/mcort/status/12736532508 Michelle Corteggiano

    Is #SocialMedia Too Big For Its Britches? http://bit.ly/cf9T2a

  • http://twitter.com/socialmediacre/status/12747824937 SocialMediaCRE

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/coydavidsoncre/status/12747831711 Coy Davidson

    RT @SocialMediaCRE: RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://www.tv-bellen-internet.nl/ Steven

    Very interresting article, particularly the part about social CRM. Keep up the good work!

  • http://www.tv-bellen-internet.nl/ Steven

    Very interresting article, particularly the part about social CRM. Keep up the good work!

  • http://www.tv-bellen-internet.nl/ Steven

    Very interresting article, particularly the part about social CRM. Keep up the good work!

  • http://www.tv-bellen-internet.nl/ Steven

    Very interresting article, particularly the part about social CRM. Keep up the good work!

  • http://twitter.com/patrickboegel/status/12757709234 Patrick Boegel

    From the Googly Reader – Is Social Media Too Big For Its Britches? http://bit.ly/a6AHRu

  • http://twitter.com/renee3/status/12765481931 Renée Warren

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 (via @jaybaer)

  • http://twitter.com/tmschultz/status/12775445165 Tracy Schultz

    Is Social Media Too Big For Its Britches? @jaybaer Convince & Convert http://ow.ly/1CCj2

  • Scott

    I may be missing something or may have missed something, but here are my thoughts. I looked up the definition of “social” and the definitions are what you would expect. I'll not list all 13 definitions but, the first one is what I visualize when I think of “social”:

    pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

    Did the same with “media”, there are 21 definitions of that word but again, the one I visualize is:

    A surrounding environment in which something functions and thrives.

    Having bored you with that wonderful information, I have always defined, in my mind, social media as a surrounding environment in which “a social club” functions and thrives.

    Now after saying all of that, I think and have always thought that Twitter and Facebook (just using the 2 big boys realizing there are more) were born to give people another way to socialize. Twitter is walking into a huge room full of different people meeting together just to get to know each other, socialize, have a few virtual drinks, and relax.

    Then the economic entity of the virtual world found the place where all these people were already meeting and decided to move in, hand out business cards, carry around billboards and flashy signs trying to get the attention, and business, of the people that are there just to have a good time and not think about business.

    And rightly so. It's a perfect setup. It's the sharks swimming around the school of fish, grouping them together and running through the group trying to eat up as many as possible. But…

    I'm really having a problem finishing up the comment here, can't formulate my final answer. I will say it is something along the lines of I don't think there is a need to redefine what social media is. I do think another term needs to be used when a business or anything that isn't really “social” is using media meant for socialization to, well, do their business.

    I have my own business and my business has a Twitter account and a Facebook page and I do use those for customer relations/support etc., but, I still think I'm using those in a world where social is king, not marketing or business transactions.

    Gosh, I hope I made sense. I'm sure I went somewhere completely different from where you wanted but those are the thoughts that hit me first when I read the entry.

  • Scott

    I may be missing something or may have missed something, but here are my thoughts. I looked up the definition of “social” and the definitions are what you would expect. I'll not list all 13 definitions but, the first one is what I visualize when I think of “social”:

    pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.

    Did the same with “media”, there are 21 definitions of that word but again, the one I visualize is:

    A surrounding environment in which something functions and thrives.

    Having bored you with that wonderful information, I have always defined, in my mind, social media as a surrounding environment in which “a social club” functions and thrives.

    Now after saying all of that, I think and have always thought that Twitter and Facebook (just using the 2 big boys realizing there are more) were born to give people another way to socialize. Twitter is walking into a huge room full of different people meeting together just to get to know each other, socialize, have a few virtual drinks, and relax.

    Then the economic entity of the virtual world found the place where all these people were already meeting and decided to move in, hand out business cards, carry around billboards and flashy signs trying to get the attention, and business, of the people that are there just to have a good time and not think about business.

    And rightly so. It's a perfect setup. It's the sharks swimming around the school of fish, grouping them together and running through the group trying to eat up as many as possible. But…

    I'm really having a problem finishing up the comment here, can't formulate my final answer. I will say it is something along the lines of I don't think there is a need to redefine what social media is. I do think another term needs to be used when a business or anything that isn't really “social” is using media meant for socialization to, well, do their business.

    I have my own business and my business has a Twitter account and a Facebook page and I do use those for customer relations/support etc., but, I still think I'm using those in a world where social is king, not marketing or business transactions.

    Gosh, I hope I made sense. I'm sure I went somewhere completely different from where you wanted but those are the thoughts that hit me first when I read the entry.

  • http://twitter.com/jon_amar/status/12790692172 Jon Amar

    "faddishness doesn’t invalidate. Sure, the Pet Rock was a fad, but it also made $15 [M] in six months. [$56 M today]" http://bit.ly/90V11U

  • http://twitter.com/engagestrat/status/12794546447 Fran@ESbyFS

    Is #SocialMedia Too Big For Its Britches? http://ow.ly/1CGOr by @jaybaer #socmed

  • http://twitter.com/engagestrat/status/12794546447 Fran@ESbyFS

    Is #SocialMedia Too Big For Its Britches? http://ow.ly/1CGOr by @jaybaer #socmed

  • http://www.convinceandconvert.com jaybaer

    Wow. Incredibly good comment. Thank you. The issue isn't the ostensible dictionary definition. It's that we continue to hang more and more ornaments on the definitional tree, making it hard to find commonality. Even within Twitter ( which you cite), if a company is trying to reach influencers, promote a new product, build thought leadership, or perform customer service, they are doing entirely different things – with different outcomes and success metrics. Yet, all of those are called “social media”. To me, that's breadth that hurts, not helps.

  • http://www.convinceandconvert.com jaybaer

    Wow. Incredibly good comment. Thank you. The issue isn't the ostensible dictionary definition. It's that we continue to hang more and more ornaments on the definitional tree, making it hard to find commonality. Even within Twitter ( which you cite), if a company is trying to reach influencers, promote a new product, build thought leadership, or perform customer service, they are doing entirely different things – with different outcomes and success metrics. Yet, all of those are called “social media”. To me, that's breadth that hurts, not helps.

  • http://twitter.com/mycrowdca/status/12806738133 MyCrowd.ca

    RT @SadieMHarris – Is Social Media Too Big For Its Britches? http://bit.ly/dnfUuU

  • http://twitter.com/liisamassinen/status/12808684590 Liisa Massinen

    RT @sandsss The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF another great post from @jaybaer

  • http://twitter.com/liisamassinen/status/12808684590 Liisa Massinen

    RT @sandsss The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF another great post from @jaybaer

  • http://twitter.com/liisamassinen/status/12808684590 Liisa Massinen

    RT @sandsss The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF another great post from @jaybaer

  • http://twitter.com/liisamassinen/status/12808684590 Liisa Massinen

    RT @sandsss The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF another great post from @jaybaer

  • http://twitter.com/liisamassinen/status/12808684590 Liisa Massinen

    RT @sandsss The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF another great post from @jaybaer

  • http://twitter.com/socialmedia247/status/12808867232 socialmedia247

    RT @sandsss The 5 Distinct Ways to Use Social Media (make your boss read this) http://bit.ly/bXRwjF an… http://bit.ly/9QiLKQ #socialmedia

  • http://twitter.com/hweytens/status/12815981017 Hervé Weytens

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #socialmedia

  • http://twitter.com/hweytens/status/12815981017 Hervé Weytens

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #socialmedia

  • http://twitter.com/hweytens/status/12815981017 Hervé Weytens

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #socialmedia

  • http://twitter.com/hweytens/status/12815981017 Hervé Weytens

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #socialmedia

  • http://twitter.com/hweytens/status/12815981017 Hervé Weytens

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #socialmedia

  • http://twitter.com/hweytens/status/12815981017 Hervé Weytens

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #socialmedia

  • http://dannybrown.me Danny Brown

    It's like the old Web 2.0 argument, Jay. Once it meant something, now it's just another over-used acronym. Definitely feeling your thoughts here, and something that practicioners need to address for sure.

  • http://dannybrown.me Danny Brown

    It's like the old Web 2.0 argument, Jay. Once it meant something, now it's just another over-used acronym. Definitely feeling your thoughts here, and something that practicioners need to address for sure.

  • http://www.convinceandconvert.com jaybaer

    Thanks Danny. Great analogy with Web 2.0. Indeed, that was originally coined to describe a particular set of circumstances. Now, like “fast casual dining”, it's lost all it's explanatory power.

  • http://www.convinceandconvert.com jaybaer

    Thanks Danny. Great analogy with Web 2.0. Indeed, that was originally coined to describe a particular set of circumstances. Now, like “fast casual dining”, it's lost all it's explanatory power.

  • http://www.convinceandconvert.com jaybaer

    Thanks Danny. Great analogy with Web 2.0. Indeed, that was originally coined to describe a particular set of circumstances. Now, like “fast casual dining”, it's lost all it's explanatory power.

  • http://www.convinceandconvert.com jaybaer

    Thanks Danny. Great analogy with Web 2.0. Indeed, that was originally coined to describe a particular set of circumstances. Now, like “fast casual dining”, it's lost all it's explanatory power.

  • http://twitter.com/soyculto/status/12826162985 Sebastien Yanni

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/dannybrown/status/12827146610 Danny Brown

    Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/dannybrown/status/12827146610 Danny Brown

    Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/dannybrown/status/12827146610 Danny Brown

    Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/marketingfltr/status/12827311081 Marketing Filter

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/marketingfltr/status/12827311081 Marketing Filter

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/marketingfltr/status/12827311081 Marketing Filter

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/socialmediafltr/status/12827310512 Social Media Filter

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/socialmediafltr/status/12827310512 Social Media Filter

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/socialmediafltr/status/12827310512 Social Media Filter

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/leader4hire/status/12827860440 Justin McCullough

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/leader4hire/status/12827860440 Justin McCullough

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar

  • http://twitter.com/wojtekhoch/status/12828145888 wojtek hoch

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar excellent post!

  • http://twitter.com/wojtekhoch/status/12828145888 wojtek hoch

    RT @DannyBrown Great post on social media and importance from ever-reliable @jaybaer – http://ow.ly/1COar excellent post!

  • http://twitter.com/soyculto/status/12829690677 Sebastien Yanni

    Is Social Media Too Big For Its Britches? http://bit.ly/a6iRBo

  • http://twitter.com/blogjunkie/status/12853226255 David Wang

    Is Social Media Too Big For Its Britches? /by @jaybaer http://tinyurl.com/28tov8q

  • http://shawnmcpike.wordpress.com Shawn McPike

    Great article Jay. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. Twitter is an obvious outlet for this, but also many companies like ours are even reaching out into the vastness of Facebook with much success. It takes a lot of hard work, a real commitment by leadership and a good plan, but we should all kick ourselves if we are not attempting to create or strengthen that connective bond every single day.

  • http://shawnmcpike.wordpress.com Shawn McPike

    Great article Jay. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. Twitter is an obvious outlet for this, but also many companies like ours are even reaching out into the vastness of Facebook with much success. It takes a lot of hard work, a real commitment by leadership and a good plan, but we should all kick ourselves if we are not attempting to create or strengthen that connective bond every single day.

  • http://shawnmcpike.wordpress.com Shawn McPike

    Great article Jay. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. Twitter is an obvious outlet for this, but also many companies like ours are even reaching out into the vastness of Facebook with much success. It takes a lot of hard work, a real commitment by leadership and a good plan, but we should all kick ourselves if we are not attempting to create or strengthen that connective bond every single day.

  • http://shawnmcpike.wordpress.com Shawn McPike

    Great article Jay. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. Twitter is an obvious outlet for this, but also many companies like ours are even reaching out into the vastness of Facebook with much success. It takes a lot of hard work, a real commitment by leadership and a good plan, but we should all kick ourselves if we are not attempting to create or strengthen that connective bond every single day.

  • http://shawnmcpike.wordpress.com Shawn McPike

    Great article Jay. I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels. Twitter is an obvious outlet for this, but also many companies like ours are even reaching out into the vastness of Facebook with much success. It takes a lot of hard work, a real commitment by leadership and a good plan, but we should all kick ourselves if we are not attempting to create or strengthen that connective bond every single day.

  • http://twitter.com/shawnmcpike/status/12863581350 Shawn McPike

    RE: @jaybaer Great article Jay. I love the inverted pyramid, and agree wholeheartedly with your point about the best w… http://disq.us/dlius

  • http://twitter.com/larsv/status/12865117990 Lars Voedisch

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tonyzambito/status/12882099656 TonyZambito

    Good perspectives – RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tonyzambito/status/12882099656 TonyZambito

    Good perspectives – RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tonyzambito/status/12882099656 TonyZambito

    Good perspectives – RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tonyzambito/status/12882099656 TonyZambito

    Good perspectives – RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/swonderlin/status/12884666195 Stephanie Wonderlin

    Is Social Media Too Big For It's Britches? (@JayBaer) http://ow.ly/1CXq5 #socialmedia

  • http://twitter.com/debatspark/status/12884721162 Deb Fiebig

    Is Social Media Too Big For Its Britches? http://bit.ly/bWs0tD

  • http://twitter.com/philsimon/status/12886143073 Phil Simon

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/smszombie/status/12889473184 Eric Baggett

    Is Social Media Too Big For Its Britches? http://ow.ly/1DaJe ~ @jaybaer gets fired up over a Social media as a fad question at @SoFresh #STL

  • @jyi

    Jay,

    I believe that giving structure and names for new ideas and concepts are essential to facilitating a meaningful conversation – especially when those objects are mere shadows and still forming. Not to get to fru-fru, but makes me think of Plato’s Allegory of the Cave. Absent “reality”, we still seek and perceive to understand from what IS visible, mere shadow, reflection or what not. I digress a bit, to get back on track…

    I’m one of the “audience members” of the current stagecraft called Social Media, so my observations may be a little more naïve. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. I think what may make the Old School uncomfortable is that we are engaging in new evolutions of Advertising, Marketing and Sales USING Social Media… it isn’t necessarily a new craft per se, just like TV was to Radio – different but the same. We’ve spent the past 2 decades gaga over technology, and lately with this tool called social media seems to have opened up another paradox of fundamental questions. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! We’re connecting and reaching out in more intimate/public ways than ever before – albeit with a huge public lens focused upon it at the same time.

    I personally love the customized, personal, connected feeling the new Social Media tools have enabled in my personal life. I’m playing and learning the tools and approached it on this familiar level and consistently asking myself, how do we translate this to commerce? The village baker was our neighbor, friend, AND merchant. No different now.

    One other thing new Social Media seems to also be borrowing from fundamental social patterns is the etiquettes of more personal (versus anonymous mass media) interaction: including, not barging into a party talking all about me. It’s more politely accepted to come, listen, and learn the room; give first, then one receives. It’s back to being humans again. What do you think?

  • @jyi

    Jay,

    I believe that giving structure and names for new ideas and concepts are essential to facilitating a meaningful conversation – especially when those objects are mere shadows and still forming. Not to get to fru-fru, but makes me think of Plato’s Allegory of the Cave. Absent “reality”, we still seek and perceive to understand from what IS visible, mere shadow, reflection or what not. I digress a bit, to get back on track…

    I’m one of the “audience members” of the current stagecraft called Social Media, so my observations may be a little more naïve. Of all the conversations that I’m reading/listening to, a consistent voice seems to whisper over all the buzz: Social Media is a new tool – it’s not new concept. I think what may make the Old School uncomfortable is that we are engaging in new evolutions of Advertising, Marketing and Sales USING Social Media… it isn’t necessarily a new craft per se, just like TV was to Radio – different but the same. We’ve spent the past 2 decades gaga over technology, and lately with this tool called social media seems to have opened up another paradox of fundamental questions. Its vastness and fantastic viral nature is taking us zooming back DOWN to the hyper-local… I mean right down to the virtual chat over the backyard fence! We’re connecting and reaching out in more intimate/public ways than ever before – albeit with a huge public lens focused upon it at the same time.

    I personally love the customized, personal, connected feeling the new Social Media tools have enabled in my personal life. I’m playing and learning the tools and approached it on this familiar level and consistently asking myself, how do we translate this to commerce? The village baker was our neighbor, friend, AND merchant. No different now.

    One other thing new Social Media seems to also be borrowing from fundamental social patterns is the etiquettes of more personal (versus anonymous mass media) interaction: including, not barging into a party talking all about me. It’s more politely accepted to come, listen, and learn the room; give first, then one receives. It’s back to being humans again. What do you think?

  • http://twitter.com/CRGroscurth Chris Groscurth

    Thanks for this post Jay. It's about time people started talking about social media with the nuance and sophistication that it deserves!

  • http://twitter.com/CRGroscurth Chris Groscurth

    Thanks for this post Jay. It's about time people started talking about social media with the nuance and sophistication that it deserves!

  • http://www.convinceandconvert.com jaybaer

    Spectacular comment Judy. Thank you. I agree. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization. Driving purchase intent through kinship. Big companies acting small again. The trouble is that the activities that generate that kinship don't scale well. That's why we need to break social media into components – to focus on what parts of it are important to a particular company. There's no “social media playbook” yet so many people and corporations are seeking one. You have to be your own case study.

  • http://www.convinceandconvert.com jaybaer

    Spectacular comment Judy. Thank you. I agree. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization. Driving purchase intent through kinship. Big companies acting small again. The trouble is that the activities that generate that kinship don't scale well. That's why we need to break social media into components – to focus on what parts of it are important to a particular company. There's no “social media playbook” yet so many people and corporations are seeking one. You have to be your own case study.

  • http://twitter.com/jyi/status/12897335686 Judy Yi

    RT @smszombie: Is Social Media Too Big For Its Britches? http://ow.ly/1DaJe via @jaybaer @SoFresh #STL // thx, thought provoking

  • http://twitter.com/drewhawkins/status/12900712976 drewhawkins

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/diginomics/status/12906506498 Digital-Economics

    RT @MmeSocialMedia Is Social Media Too Big For Its Britches? http://bit.ly/dnfUuU

  • http://twitter.com/rickahardy/status/12909277184 Rick Hardy

    Is Social Media Too Big For Its Britches? – http://bit.ly/cVu5L4 (via @jaybaer)

  • http://twitter.com/zenaweist/status/12921018035 Zena Weist

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/dbulmer/status/12921788520 dbulmer

    Great post >> RT @zenaweist: RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/metalsilvae/status/12928405654 metalsilvae

    RT @dbulmer: Great post >> RT @zenaweist: RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tandsilva/status/12928599156 Tania Silva

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tandsilva/status/12928599156 Tania Silva

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/tandsilva/status/12928599156 Tania Silva

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/marketingfacts/status/12929593106 Marco Derksen

    Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/carolinecroughs/status/12932047345 Caroline Croughs

    Interessant artikel: RT @marketingfacts: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://prsarahevans.com prsarahevans

    Jay – You are now officially one of the smartest people I've met in real life. It was a pleasure and an honor to speak with you at #sofresh.

  • http://prsarahevans.com prsarahevans

    Jay – You are now officially one of the smartest people I've met in real life. It was a pleasure and an honor to speak with you at #sofresh.

  • http://www.convinceandconvert.com jaybaer

    You just caught me on a good day. Looking forward to seeing you again soon.

  • http://www.convinceandconvert.com jaybaer

    You just caught me on a good day. Looking forward to seeing you again soon.

  • http://twitter.com/diofavatas/status/12946319862 Dio Favatas

    Is Social Media Too Big For Its Britches? | http://bit.ly/bcYyGw

  • http://twitter.com/jonsherman121/status/12958594190 Jonathan Sherman

    Is Social Media Too Big for Its Britches? http://ow.ly/1DNBI

  • http://twitter.com/melissphillips/status/13024216093 Melissa Phillips

    Great way to view roles of SM in Marketing RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4 #empb

  • http://twitter.com/sodaly/status/13027365963 sophia daly

    a complex idea made ridiculously simple: 5 primary ways to use social media http://bit.ly/90V11U (visual) RT @armano:

  • http://twitter.com/edhudson/status/13028361268 Ed Hudson

    Is Social Media Too Big For Its Britches? (Maybe what we need is a little deconstruction.) – http://dld.bz/bB7a

  • http://twitter.com/nittygriddyblog/status/13034831190 Ingrid Abboud

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://bit.ly/cVu5L4

  • http://twitter.com/growsocially/status/13086984232 Grow Socially

    Is Social Media Becoming Too Big For its Britches? What Do You Think?? http://ilnk.me/2622

  • http://twitter.com/tuckerwanna/status/13091833704 Tucker Wannamaker

    RT @kevinknebl: Is Social Media Too Big For Its Britches? Fantastic article! http://ow.ly/1BM7J

  • http://twitter.com/johnfoleyjr/status/13128884121 John Foley

    Is Social Media Becoming Too Big For its Britches? http://ilnk.me/2622

  • http://twitter.com/socialmediafltr/status/13129296589 Social Media Filter

    RT @johnfoleyjr Is Social Media Becoming Too Big For its Britches? http://ilnk.me/2622

  • http://twitter.com/marketingfltr/status/13129296946 Marketing Filter

    RT @johnfoleyjr Is Social Media Becoming Too Big For its Britches? http://ilnk.me/2622

  • http://twitter.com/swee06840/status/13382818244 Sam Wee

    RT @elizabethsosnow I like @jaybaer's graphic on 5 Primary Ways to Use Social Media. Take a peek- http://bit.ly/dtNolv

  • http://twitter.com/rssirteubal/status/13408492195 Ignacio

    Is Social Media Too Big For Its Britches? | Social Media Staffing and Operations | Social Media Consulting – Convin… http://ow.ly/17gQUH

  • http://twitter.com/macbetts/status/13785404255 Mackenzie Betts

    Saw this in a @nateriggs post. Is Social Media Too Big For Its Britches? – http://bit.ly/cVu5L4 (via @jaybaer)

  • http://twitter.com/jacobstoops/status/13877241526 Jacob Stoops

    5 Ways To Use Social Media Externally via @jaybaer http://ow.ly/1KiiS

  • Karl

    hi Jay- ive been trying to get in touch with you via email etc but to no evail..maybe this will rech you! need to chat!! i follow you on twitter my name is 'whotune'

  • http://twitter.com/marecheaumundy/status/16270331144 Marecheau

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/spatially/status/16270605762 jon gatrell

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/pryan2112/status/16270702578 Paul Ryan

    RT @jaybaer Is Social Media Too Big For Its Britches? http://om.ly/lwMS #in

  • http://twitter.com/carrienagywing/status/16270823826 Carrie Nagy Wing

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/jebworks/status/16272808145 Joe Buhler

    RT @jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/dudeman718/status/16273382874 Joseph Cannizzaro

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/victoriahansen/status/16273456612 Victoria Hansen

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/victoriahansen/status/16273456612 Victoria Hansen

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/kitchngirl/status/16273459602 KitchnGirl

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/learn_to_cook/status/16273460980 learn_to_cook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/learn_to_cook/status/16273460980 learn_to_cook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/bitesizecooking/status/16273462576 BiteSize Cooking

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/blackbookcook/status/16273464045 BlackBookCook

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/howellmarketing/status/16273613307 Amy D. Howell

    /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/vintagebookckbk/status/16273708662 Vtg_Books_Cookbooks

    RT @blackbookcook: RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/vintagebookckbk/status/16273708662 Vtg_Books_Cookbooks

    RT @blackbookcook: RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/vintagebookckbk/status/16273708662 Vtg_Books_Cookbooks

    RT @blackbookcook: RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/vintagebookckbk/status/16273708662 Vtg_Books_Cookbooks

    RT @blackbookcook: RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/vintagebookckbk/status/16273708662 Vtg_Books_Cookbooks

    RT @blackbookcook: RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://twitter.com/b2cmktginsider/status/16273752420 Brian Rice

    RT @HowellMarketing: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/b2cmktginsider/status/16273752420 Brian Rice

    RT @HowellMarketing: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/b2cmktginsider/status/16273752420 Brian Rice

    RT @HowellMarketing: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/b2cmktginsider/status/16273752420 Brian Rice

    RT @HowellMarketing: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS /via @dudeman718

  • http://twitter.com/twitterscoop/status/16274255204 News, Status & T

    RT @dudeman718: /@jaybaer: Is Social Media Too Big For Its Britches? http://om.ly/lwMS

  • http://www.convinceandconvert.com jaybaer

    What's up Karl? How can I help you?

  • http://twitter.com/anniebixler/status/16279396472 anniebixler

    http://bit.ly/aiZBfq Is social media too big for its britches?

  • http://twitter.com/minamedia/status/17740743704 Mina

    Is Social Media Too Big For Its Britches? http://ow.ly/26Rjp

  • letstalkandchat

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