Social Media Strategy, Social CRM, Social Media Marketing

Is Your Social Strategy Proactive or Reactive?

Is your social media program about asking, or answering?

Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. And at the execution level, it’s an important distinction.

megaphone 300x164 Is Your Social Strategy Proactive or Reactive?If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting.

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Match Your Social Media Tactics to Your Social Media Goal

The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. Instead, we find solely self-promotional Twitter programs (I’d argue this is flawed and Twitter is the de facto tool for customer retention).

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid.

Of course, this isn’t entirely an either/or scenario. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge.

Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal?

Related
  • http://buzzmedia.com.my/ David Wang

    Objectives should always inform the decision of what tools and tactics to choose. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

    For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). Technology should only be determined at the last stage of the planning process. More info on the POST method – http://blogs.forrester.com/groundswell/2007/12/the-post-method.html

  • Anonymous

    jon – I agree – so long as the distinction is made between the 2 – my sense is tactics in both areas feed each other

    as part of our process we try and tease out this distinction in question 6 http://www.slideshare.net/savioursofpop/10-questions-to-a-social-media-strategy – users doesn’t make the distinction – and neither can the brand

  • http://www.jontusmedia.com/ Jon Buscall

    I'm not sure I see this as such a clear cut dichotomy. Businesses will surely veer between the two given the way their focus shifts.

    If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

    I do think though that every communicative act has to be rooted in some kind of strategy within the business. Ultimately, at some level at least, we have to be cognisant of our aims and motives.

  • http://asimplerway.com/ Evo Terra

    To answer Jon — it's not a clear-cut dichotomy. Businesses need to have the flexibility to switch between modes depending on any situation.

    But understanding your primary goal is key to developing a strategy for social media. Yes, that strategy needs to be flexible enough to handle new things when they crop up, and anyone involved in for-business social media shouldn't expect to be monolithic in their approach.

    I see this as a natural for Twitter, but Jay is right to point out the shortcomings of most companies when it comes to their facebook and blog approach. They tend to be seen as less-immediate, and somehow require a more solid plan with less flexibility. Thanks, Jay for reminding us to extent our flexibility (dammit, I need a new word…) beyond the Twittersphere.

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  • http://www.convinceandconvert.com jaybaer

    O

    Jay Baer
    (via iPhone)

  • http://www.convinceandconvert.com jaybaer

    Jay Baer
    (via iPhone)

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  • http://twitter.com/mkmartin/status/9525049605 Matt Martin

    Your SM strategy should be wrapped around what you hope to gain. Good post from @jaybaer on where to focus. http://ow.ly/1ahWY

  • http://twitter.com/homealliance92/status/9525144807 Ken Leon

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  • http://twitter.com/KatFrench Kat French

    I think much of the time, the social media effort is expected to do both acquisition and retention (at the very least, I've yet to have a client who didn't expect both).

    An interesting little related aside. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. Turns out that the monitoring tool was flagging their online community manager's activity as mostly negative–because the word “problem” “issue” or “concern” was showing up in her posts.

    Which was actually an accurate assessment–the negative stuff was becoming more visible, but so was their efforts to respond.

    Didn't make it any more fun to send the reporting around, though. :)

  • http://twitter.com/jan_b/status/9526645013 Jan_B

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  • albrocious

    Any social media strategy must have a monitoring element. Many consultants over look this, and worry about what to say and how to say it. This is the a classic issue with many marketing and product developers, they don't listen. The question is not proactive or reactive but be situationally aware of what is happening around you.

    When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well.

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  • randyx123

    I like your post Jay. When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. There is little on the proactive (acquisition) side where planning and strategy are concerned.

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  • http://twitter.com/e1evation/status/9566124335 Todd Lohenry

    Is Your Social Strategy Proactive or Reactive? http://ow.ly/16ElOj

  • http://twitter.com/rightsideofwi/status/9566124351 Todd Lohenry

    Is Your Social Strategy Proactive or Reactive? http://ow.ly/16ElOi

  • http://twitter.com/vsnamsterdam/status/9567853091 Van Santen Netwerk

    Social media strategie: pro-actie of re-actief? http://tiny.cc/xe5WI

  • http://twitter.com/tjtedesco/status/9574891982 T.J. Tedesco

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/aQ0zm4 By Jay Baer, Convince and Convert #fb

  • http://twitter.com/sarahcaminker/status/9576180984 Sarah Caminker PR

    RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? http://bit.ly/bJWMyK) (via @jaybaer)

  • http://twitter.com/activeingreds/status/9576201397 Vandana Puranik

    RT @SarahCaminker: RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? http://bit.ly/bJWMyK) (via @jaybaer)

  • http://twitter.com/harv_nation/status/9576213344 Jason Harvoth

    Face it, you're reacting…aren't you? http://bit.ly/9VW8i9

  • http://twitter.com/boalt/status/9576236886 Adam Boalt

    RT @SarahCaminker: RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? http://bit.ly/bJWMyK) (via @jaybaer)

  • http://twitter.com/carolinemytton/status/9576429620 carolinemytton

    Interesting RT @boalt : Is Your Social Strategy Proactive or Reactive? http://ow.ly/1aJNK (via @jaybaer @SarahCaminker @mollycgaines)

  • http://twitter.com/royjwells/status/9576770158 Roy Wells

    Is Your Social Strategy Proactive or Reactive? – convinceandconvert.com – http://bit.ly/bZKyEi

  • http://twitter.com/randylewiskemp/status/9577633397 Randy Kemp

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/csO3wO

  • http://twitter.com/margodrakos/status/9577724798 Margo Drakos

    Baer Blog – is your social strategy proactive or reactive?
    http://tinyurl.com/y9gofkx

  • http://twitter.com/ryan_burkhart/status/9578546732 Ryan Burkhart

    @tri_high you should read this: http://ow.ly/1aLFw

  • http://twitter.com/gwynethmarta/status/9578878799 Marta Olszewska

    Is Your Social Strategy Proactive or Reactive? Match your Tactics with your Goal: http://bit.ly/cEOCpU via @jaybaer

  • http://twitter.com/socialmediadiy/status/9581785978 Charlene Kingston

    RT @jaybaer: Are you matching your social media tactics to your social media goals? http://bit.ly/byHQR5

  • http://twitter.com/brennaelise/status/9582184929 Brenna DeLeo

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/bXwCWh

  • http://twitter.com/sptbglibraries/status/9582382856 Spartanburg Library

    RT @scstatelibrary: Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Social Media Consulting – Convince & Convert http://ow.ly/1aKmI

  • kahuna7

    Another extremely useful post to help drive social media strategy, Jay! Man, you are good, my friend.

    Hey, your positive feedback on my personal blog was extremely encouraging… can you take a look at my newly formed company's blog as well? I'd love your thoughts.

    company blog: http://dadosmarcompr.blogspot.com
    personal blog: http://kahunasthoughtwaves.com

    Company Twitter: dadosmarcompr
    Personal Twitter: mpkahuna7

    email: michael.phares@gmail.com

  • http://twitter.com/pmalasvegas/status/9582559198 PMA Las Vegas

    Real Estate agents: Is Your Social Strategy Proactive or Reactive? http://bit.ly/byHQR5

  • http://twitter.com/glasshalffullpr/status/9582630523 Jessica Griffin

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/byHQR5 via @jaybaer

  • http://twitter.com/kristen_okla/status/9582710028 Kristen Turley, APR

    Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Convince & Convert http://bit.ly/cLp90N

  • http://twitter.com/engage121/status/9582710670 Sara LZ

    RT @GlassHalfFullPR: Is Your Social Strategy Proactive or Reactive? http://bit.ly/byHQR5 via @jaybaer

  • http://twitter.com/therealdiehl86/status/9583781097 Rachel Diehl

    Great article on how 2 craft messaging 2 ur mkt via social media.@Jaybaer Is Your Social Strategy Proactive or Reactive?http://bit.ly/byHQR5

  • http://twitter.com/mickeylonchar/status/9583914749 Mickey Lonchar

    Proactive or reactive:Do your social media tactics match your social media goals? RT @jaybaer http://bit.ly/byHQR5

  • http://twitter.com/workopia/status/9584522158 Frank Lee CRM 4 SMB

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/byHQR5 This should be part of your Microsoft Dynamics CRM implementation

  • http://twitter.com/dadosmarcompr/status/9586414341 Mike Dado Phares

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/cEOCpU (via @jaybaer)

  • http://twitter.com/mpkahuna7/status/9586437601 Michael Phares

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/cEOCpU (via @jaybaer)

  • http://twitter.com/shaunrudy/status/9586826161 Shaun Rudy

    There’s a schism coming in social media between those that use it for marketing, & those using it for CRM. – http://bit.ly/bJWMyK

  • http://twitter.com/cindykimpr/status/9588745457 Cindy Kim

    RT @jaybaer: Are you matching your social media tactics to your social media goals? http://bit.ly/byHQR5

  • http://twitter.com/srsaul04/status/9588871273 srsaul04

    Is your social strategy proactive or reactive? Via @JayBaer http://bit.ly/9kZNSL).

  • http://twitter.com/servicestuff/status/9589200323 ServiceStuff

    Is Your Social Strategy Proactive or Reactive? http://short.to/18n64

  • http://twitter.com/nathalief/status/9589601581 Nathalie Soeteman

    Reading: Is Your Social Strategy Proactive or Reactive by @jaybaer http://ow.ly/1aUen Are you trying to gain or retain customers?

  • http://twitter.com/mikeeadams/status/9590188963 Mike Adams

    RT @OneCoach: Is Your Social Strategy Proactive or Reactive? http://bit.ly/byHQR5 (via @jaybaer)

  • alexasamuels

    Another great post, Jay.

    You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical.

    I've read a lot about people who talk about matching the strategy to the objective, but have been left scratching my head about the real differences between, say, using social media to increase awareness or drive sales. But you spell it out. Thanks.

    Kudos also to the value contributed by your readers in their comments.

    Cheers,
    Alexa

    http://alexasamuels.com

  • http://twitter.com/tabithaedwards/status/9594680150 Tabitha Edwards

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/9VW8i9

  • http://twitter.com/riomurphy/status/9597049118 Debra Murphy

    Is Your Social Strategy Proactive or Reactive? http://ff.im/-gvoff

  • http://twitter.com/grafmartin/status/9602017335 Graf-Martin Agency

    Is Your Social Strategy Proactive or Reactive? http://is.gd/92WCc

  • http://twitter.com/just_kate/status/9602839755 Kate Brodock

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/aGYnsm /cc

  • http://twitter.com/socialmediafltr/status/9602986519 Social Media Filter

    RT @just_kate Is Your Social Strategy Proactive or Reactive? http://bit.ly/aGYnsm /cc

  • http://twitter.com/lorirtaylor/status/9603321970 Lori Taylor

    Found out if your social strategy is proactive or reactive. Are you doing everything right? http://ow.ly/1aMx9

  • http://twitter.com/creativemgz/status/9614423619 creative magazine

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/csO3wO

  • http://twitter.com/easyboyweb/status/9614727476 easyboyweb.com

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/csO3wO

  • http://twitter.com/andrewbenardski/status/9614929757 Andie R Achmad

    RT @creativemgz Is Your Social Strategy Proactive or Reactive? http://bit.ly/csO3wO

  • http://twitter.com/leadforce1/status/9617150077 LeadForce1

    What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/_neo19/status/9619270162 Vivek K. Kalavdikar

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/arnekuilman/status/9629350831 Arne

    RT @Egmo: Is Your Social Strategy Proactive or Reactive? – http://bit.ly/byHQR5 (via @jaybaer) Nice article!

  • http://twitter.com/myminime/status/9630072389 sheri allain

    RT @berelevantinc: Is your social strategy proactive or reactive? http://tiny.cc/JlvPh

  • http://twitter.com/cynthia_keener/status/9630077465 cynthia keener

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/heasleypartners/status/9636506576 Heasley and Partners

    Is Your Social Strategy Proactive or Reactive? http://ow.ly/1bfqR #socialmedia

  • http://twitter.com/bell2business/status/9639822606 Paul

    @JayBaer "Is Your Social Strategy Proactive or Reactive?" — http://bit.ly/byHQR5 — Search drives 60%+ traffic on 80%+ corporate blogs

  • http://twitter.com/pucci2/status/9649134609 Mark Pucciarelli

    RT @jittergram: Is Your Social Strategy Proactive or Reactive? http://jit.ly/V9 [via @jaybaer]

  • http://twitter.com/jodykeyser/status/9661354811 Jody Keyser

    Is Your Social Strategy Proactive or Reactive? http://bit.ly/bJWMyK)

  • http://twitter.com/shreegayatri123/status/9665372903 jayashree

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/justcoachit/status/9666190806 Irene Becker

    RT @HeasleyPartners: Is Your Social Strategy Proactive or Reactive? http://ow.ly/1bfqR #socialmedia

  • http://twitter.com/almondsilva/status/9670713817 almond silva

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/360vr_virtutour/status/9672721371 360VR.ie VirtualTour

    and..for all those thinking what to cook for Fridays' dinner… what you say for pan-roasted salmon? :) http://bit.ly/brK8bH

  • http://twitter.com/jackspin007/status/9701465749 Ankur Chauhan

    RT @2BalanceU: Is Your Social Strategy Proactive or Reactive? – http://bit.ly/byHQR5 (via @jaybaer)

  • http://twitter.com/avanerom/status/9726664037 Annelies Van Erom

    Is your social strategy proactive or reactive? http://is.gd/9j2jG

  • http://johnhaydon.com John Haydon

    Jay – curious about your statement: “it’s unlikely that non-customers are going to fan your page). Is this based on your experience or is there research to prove this? I'd agree with you in theory if I wasn't a fan/non-customer of so many Pages.

    Also, I work mostly with nonprofits. The ones that have Facebook Pages report that most of their fans have never donated. So really, I'm curious.

  • http://twitter.com/johnhaydon/status/9783608256 johnhaydon

    Are you matching your social media tactics to your social media goals? http://bit.ly/byHQR5 /via @jaybaer

  • http://twitter.com/socialmediafltr/status/9783825507 Social Media Filter

    RT @johnhaydon Are you matching your social media tactics to your social media goals? http://bit.ly/byHQR5 /via @jaybaer

  • http://twitter.com/grants_pratt/status/9784119175 Grants Collection

    Are you matching your social media tactics to your social media goals? http://bit.ly/byHQR5 /via @jaybaer (via @johnhaydon)

  • http://twitter.com/mickeygomez/status/9784280639 Mickey Gomez

    RT @johnhaydon: Are you matching your social media tactics to your social media goals? http://bit.ly/byHQR5 /via @jaybaer

  • http://twitter.com/mselissen/status/9825128682 Michael Selissen

    Once again, match SM tactics to goals and objectives: http://bit.ly/bDDSlx

  • http://twitter.com/shiningstar95/status/9860370424 Veena Bhat

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/ubhat/status/9860407488 terjoin1

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/marinasalins/status/9860811645 Marina Salins

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/anuglad/status/9860864538 Anita

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/amanda_pants/status/9905317234 Amanda O’Brien

    What is your businesses social media mission – to gain customers, or retain the ones you have http://bit.ly/aVQni4 via @jaybaer

  • http://twitter.com/neelkant_ekbote/status/9956305388 Neelkant Ekbote

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • http://twitter.com/hublipushpa/status/9956729180 pushpa hubli

    RT @LeadForce1: What is the focus of your social media strategy? Are you as a company socially Proactive or Reactive? find out – http://bit.ly/byHQR5

  • gravitygardener

    “It is easier to keep an existing customer rather than trying to find a new one”.

    Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle. Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue.

    Whether large or small, each and every business is dependent upon their customer relationship strategy. All companies should be driven by their customer wants and needs, otherwise they can struggle and eventually fail. Aligning client needs with company products and services is critical in client retention and company growth.

    CRM systems help track every aspect of a customer through sales and into ongoing support. Many companies fail to utilize their own client base for revenue generating opportunities. Through these systems, marketing other products and services to existing clients can create “Starburst Opportunities” that can add to the bottom line with minimal expense.

    Gravity Garden
    http://gravitygarden.com/build-customer-loyalty

  • http://www.staciesgifts.com staciesgifts

    My sentiments are with John on this matter. My customers are either still sending emails, or picking up the phone and calling for customer service. Very few of these people are sending tweets or writing my FB wall.

  • http://www.staciesgifts.com staciesgifts

    My sentiments are with John on this matter. My customers are either still sending emails, or picking up the phone and calling for customer service. Very few of these people are sending tweets or writing my FB wall.

  • robertbacal

    There's an important issue that small business should know about, that affects Social Media use for business and that is that there will be constant attrition of followers, at least for something like Twitter.

    Our research suggests that 25% on average of followers who follow small business will go completely inactive, and while I don't have numbers yet as to how many go dark each month, it's a repeated phenomenon. http://smallbusiness411.org/wp/small-business-a

    So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. And of course, how many followers will become customers.

  • http://twitter.com/tunderwood/status/14524171281 Tim Underwood

    Is Your Social Strategy Proactive or Reactive? http://is.gd/92WCc

  • http://twitter.com/mrsnash_ekort/status/16729725755 Andrea Palmer-Nash

    Is Your Social Strategy Proactive or Reactive? http://lnkd.in/_cweC3

  • http://twitter.com/socialmediafltr/status/17460506310 Social Media Filter

    RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/shannonpaul/status/17460728450 Shannon Paul

    RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/nicolesnell/status/17460753345 Nicole Snell

    Are you trying to Gain or Retain customers? Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO (Via @jaybaer)

  • http://twitter.com/focuscom/status/17460920836 Focus Communications

    Good stuff RT @ShannonPaul: RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/focuscom/status/17460920836 Focus Communications

    Good stuff RT @ShannonPaul: RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/focuscom/status/17460920836 Focus Communications

    Good stuff RT @ShannonPaul: RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/focuscom/status/17460920836 Focus Communications

    Good stuff RT @ShannonPaul: RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/focuscom/status/17460920836 Focus Communications

    Good stuff RT @ShannonPaul: RT @jaybaer Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/wendypgreene/status/17461028168 Wendy Greene

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/wendypgreene/status/17461028168 Wendy Greene

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/skobran/status/17461301811 Slade Kobran

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/skobran/status/17461301811 Slade Kobran

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/boon_yap/status/17461351620 Boon Yap

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/boon_yap/status/17461351620 Boon Yap

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/shannonholato/status/17464954831 Shannon Holato

    Good read – RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/youbrandinc/status/17468939646 You Brand

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/youbrandinc/status/17468939646 You Brand

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/youbrandinc/status/17468939646 You Brand

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/youbrandinc/status/17468939646 You Brand

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/definenewmedia/status/17468939201 Defining New Media

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/definenewmedia/status/17468939201 Defining New Media

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/definenewmedia/status/17468939201 Defining New Media

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/definenewmedia/status/17468939201 Defining New Media

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/marshmallowgun/status/17469476318 Susana S Martins

    Why you need to know your social media goals. Read Jay Baer ..RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/metaldogconsult/status/17469476286 Metal Dog Consulting

    Why you need to know your social media goals. Read Jay Baer ..RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/mkanala/status/17474484828 Markku Kanala

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/sweetartdesigns/status/17477691915 ♡Sweet-Art Designs♡

    RT @YouBrandInc: RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/socialshark/status/17488185445 Nathan Maxwell

    RT @shannonholato: Good read – RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO

  • http://twitter.com/sweta_s_patel/status/17508413461 Sweta Patel

    Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO #strategy #socialmedia

  • http://twitter.com/sweta_s_patel/status/17508413461 Sweta Patel

    Is Your Social Strategy Proactive or Reactive? http://om.ly/nFqO #strategy #socialmedia

  • http://twitter.com/pembaserves/status/17596246532 PEMBAserves

    Reading: Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Social… http://goo.gl/fb/n4UAw

  • http://twitter.com/socialmediafltr/status/17732720341 Social Media Filter

    RT @jaybaer Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/socialmediafltr/status/17732720341 Social Media Filter

    RT @jaybaer Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/socialmediafltr/status/17732720341 Social Media Filter

    RT @jaybaer Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/skfpr/status/17733120939 Sue Kern-Fleischer

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/skfpr/status/17733120939 Sue Kern-Fleischer

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/skfpr/status/17733120939 Sue Kern-Fleischer

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/danperezfilms/status/17733352460 Dan Perez

    RT @jaybaer Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/josedramirez/status/17733591991 Jose David Ramirez

    Good Read // RT @jaybaer Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ /via @danperezfilms

  • http://twitter.com/marinic/status/17737857068 mari nicolaou

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/rittergroup/status/17742142044 The Ritter Group

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/merryannmoore/status/17760135231 Merry Ann Moore

    Very useful for getting clarity: Is Your Social Strategy Proactive or Reactive? – http://bit.ly/byHQR5

  • http://twitter.com/merryannmoore/status/17760135231 Merry Ann Moore

    Very useful for getting clarity: Is Your Social Strategy Proactive or Reactive? – http://bit.ly/byHQR5

  • http://twitter.com/b2bonlinemktg/status/17808601014 B2B Online Marketing

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/irenecrosby/status/17810272135 Irene Crosby

    Good article v/ @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/gjubert/status/17813949914 Gabriel Jubert

    RT @B2BOnlineMktg: RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/gjubert/status/17813949914 Gabriel Jubert

    RT @B2BOnlineMktg: RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/gjubert/status/17813949914 Gabriel Jubert

    RT @B2BOnlineMktg: RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/prestondlee/status/17817342268 Preston D Lee

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ

  • http://twitter.com/matthiasmoreau/status/17818957506 Matthias Moreau

    Is Your Social Strategy Proactive or Reactive http://om.ly/nToJ (via @jaybaer)

  • http://twitter.com/schottmuller/status/17827353797 Angie Schottmuller

    PLAN: Is Your Social Strategy Proactive or Reactive? http://bit.ly/975fJB @jaybaer #MnGOP – Be prepared to interact!

  • http://twitter.com/francissmythe/status/20253446731 Francis Smythe

    RT @jaybaer: Is Your Social Strategy Proactive or Reactive? http://bit.ly/byHQR5

  • http://twitter.com/pattersonbach/status/20989966246 Patterson Bach

    #Reactive or #Proactive: Which strategy does your #social #media follow? http://bit.ly/a5XE1k

  • http://twitter.com/pattersonbach/status/20989966246 Patterson Bach

    #Reactive or #Proactive: Which strategy does your #social #media follow? http://bit.ly/a5XE1k

  • http://twitter.com/pattersonbach/status/20989966246 Patterson Bach

    #Reactive or #Proactive: Which strategy does your #social #media follow? http://bit.ly/a5XE1k

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.