Social Media Strategy, Social Media Crisis

Infographic: Just 59% of Colleges Have a Social Media Crisis Plan

The marketing and admissions departments at colleges and universities have the amazing opportunity of using social media to reach their students because it’s the internet generation that’s applying and attending their institutions. Research has shown, however, that while 99% of use email as part of their emergency notification system, only 56% actually have a social media monitoring plan in place which could help them become aware of crises sooner than any other form of communication.

This new infographic from Online Colleges explores some other statistics about social media use in higher education as well as 5 steps for developing a social media crisis management system at your college or university:

Social Media Crisis Management
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