Digital Marketing, Social Media Strategy, Personal Branding, PR 20, Social Media Marketing

Linkedin – 22 Ways to Dominate

solider Linkedin   22 Ways to DominateLinkedin is in a resurgence. Since adding applications and mimicking some other Facebook-style functionality, the Grandaddy of social networks is becoming more relevant.

Its important to recognize that Linkedin has different demographics than Facebook, Myspace and other social networks. Linkedin is older (68% are 35+), wealthier (66% make $60/year+), and better educated (72% are college grads).

The Good News

For many people that enjoy social network connectivity, but are not ready to live and breathe it, Linkedin is an ideal option because it’s safe, and it’s strictly business. There are very few interactivity options on Linkedin, and you are never faced with the “wow, I wish my client didn’t see that picture” dilemma that’s all too common on Facebook.

Linkedin works because it purposefully does less than Facebook and MySpace. Connections are controlled. Easy to use. Very little layout control. Minimal advertising. Few applications. No multi-media. And organized like an address book, a familiar paradigm.

The Bad News

The trouble is that the address book approach makes it easy to treat Linkedin as nothing more than Outlook contacts with personal profile data. The reality is that Linkedin offers an amazing opportunity to grow your network and your business – whatever it may be. But, because it’s much less flashy and in your face than other social networks, you have to dig a little to find the good stuff.

22 Ways to Dominate

Here are my 22 tips for dominating Linkedin. I put this presentation together for my good friends at Off Madison Ave in Arizona. Slides are available below via SlideShare.

Linkedin Profile
1. Upload a Good Photo
2. Complete Your Entire Profile, Including Prior Jobs
3. Include Email Address In Your Last Name (easier to contact you)
enrico Linkedin   22 Ways to Dominate
4. Use Keywords Liberally in Your Profile (think of it as an SEO page)
5. Link to Web Sites Using Keywords, not “My Web Site”
6. Link to Your Blog’s RSS Feed
7. Update Your Profile Often (keeps you on your contacts’ news stream), but Not Egregiously
8. Create Status Updates (like Twitter and Facebook)

Linkedin Applications
9. Activate Linkedin Applications that Connect to Your Content
- WordPress & Bloglink
- SlideShare
- Company Buzz (Twitter search)

Linkedin Connections
10. Invite Anyone You Meet in a Business Setting
11. Use Custom Invite Text
12. Find Connections Through Linkedin Search (company search is especially good)
13. Browse Your Connections’ Connections to Find People You Forgot or Missed
14. Invite Your Contacts from Outlook, Gmail, et al

Linkedin Recommendations
15. Liberally Provide and Request Recommendations
- Use Custom Request Text
- Provide Guidance to Reviewers on Themes and Keywords You’d Like Included

Linkedin Messages
16. Send Messages to Your Connections About Job Openings, Events
- Breaks Through Clutter of Inbox

Build Your LinkedIn Reputation
17. Set up a Search and Answer Questions in the Linkedin Answers Section
- Search can also be set as an RSS feed
18. Join Groups (only enough so that you can participate in each one)
- Great way to meet new connections through group discussions
19. Consider Creating Your Own Group

Using Linkedin for Business Development
20. Connect with Clients, Former Clients, and Prospects
21. Use Search to Find Appropriate Contacts at Target Companies
22. Use Search to Find Background Information on Personnel at Target Companies

(photo by DidbyGraham)

  • http://www.zachheller.com/ Zach Heller

    This is a great list of tips and tricks to use LinkedIn to your advantage. I agree with your negative analysis of LinkedIn, and have found trouble getting anything out of it myself. I can see the opportunity, and will definitely put some of your ideas to work.

    Thank you.

    Zach Heller’s last blog post..Lend a Finger Follow Up

  • http://www.zachheller.com Zach Heller

    This is a great list of tips and tricks to use LinkedIn to your advantage. I agree with your negative analysis of LinkedIn, and have found trouble getting anything out of it myself. I can see the opportunity, and will definitely put some of your ideas to work.

    Thank you.

    Zach Heller’s last blog post..Lend a Finger Follow Up

  • http://ecotourismleavingfootprints.blogspot.com/ Guillaume

    Really useful material!!!

    Guillaume’s last blog post..Green Issues and Economic Downturn

  • http://ecotourismleavingfootprints.blogspot.com/ Guillaume

    Really useful material!!!

    Guillaume’s last blog post..Green Issues and Economic Downturn

  • Jeremy Vaught

    Great post Jason. I’ve gotten quite a bit of work through linkedin, so I’m sold. I’m still bitter though that my profile is at http://www.linkedin.com/in/jeremyvaught and it doesn’t work without the www. You think they would have figured that out by now. :)

    Cheers!

    Jeremy Vaught’s last blog post..Social Media 101: Owning your name

  • http:/jeremyvaught.com Jeremy Vaught

    Great post Jason. I’ve gotten quite a bit of work through linkedin, so I’m sold. I’m still bitter though that my profile is at http://www.linkedin.com/in/jeremyvaught and it doesn’t work without the www. You think they would have figured that out by now. :)

    Cheers!

    Jeremy Vaught’s last blog post..Social Media 101: Owning your name

  • http://www.dailyaxioms.com/ Tim Otis

    Hi Jason,
    I have to say that answering questions on LinkedIn adds much value to your credibility. I mean, haven’t we all learned by now that fragmenting your own discussions and feedback on different platforms is a much more effective way to turn yourself into someone like, I don’t know, Chris Brogan? Brogan says it’s all about interaction. Spot on!

    Regarding the e-mail following your name– didn’t know that was even a possibility on LinkedIn. I’ll heed a lot of these ideas from this point forward!

    Tim Otis’s last blog post..What Lois Whitman-Hess would really like to know about the New PR Landscape

  • http://www.dailyaxioms.com Tim Otis

    Hi Jason,
    I have to say that answering questions on LinkedIn adds much value to your credibility. I mean, haven’t we all learned by now that fragmenting your own discussions and feedback on different platforms is a much more effective way to turn yourself into someone like, I don’t know, Chris Brogan? Brogan says it’s all about interaction. Spot on!

    Regarding the e-mail following your name– didn’t know that was even a possibility on LinkedIn. I’ll heed a lot of these ideas from this point forward!

    Tim Otis’s last blog post..What Lois Whitman-Hess would really like to know about the New PR Landscape

  • Randy Wilson

    Nice roll-up. I still think for business, LinkedIn is it.

    As per item 13, “Browse Your Connections’ Connections”. I have noticed more and more that people are turning off access to their connections, so that you can’t browse them. I sort of understand why someone would, but ultimately I think it’s really bad form. I think LinkedIn should even remove the option — it just goes against what social media is all about, and will ultimately make it much less useful.

  • Randy Wilson

    Nice roll-up. I still think for business, LinkedIn is it.

    As per item 13, “Browse Your Connections’ Connections”. I have noticed more and more that people are turning off access to their connections, so that you can’t browse them. I sort of understand why someone would, but ultimately I think it’s really bad form. I think LinkedIn should even remove the option — it just goes against what social media is all about, and will ultimately make it much less useful.

  • http://www.emerson.com/ Stuart Young

    A great tool

    I have been using for a long time now.

    Pros – This site gives me a jump start on professional networking and keeps all my contact details updated – by the contacts. Scanned business cards are not a living document.

    Cons – now my competitors have access to the same tools as the Emerson Sales team

    Its a must for any sales professional !

  • http://www.emerson.com Stuart Young

    A great tool

    I have been using for a long time now.

    Pros – This site gives me a jump start on professional networking and keeps all my contact details updated – by the contacts. Scanned business cards are not a living document.

    Cons – now my competitors have access to the same tools as the Emerson Sales team

    Its a must for any sales professional !

  • http://www.mysearchguru.com/blog Anita Cohen-Williams

    LinkedIn is an excellent tool. But unless something has changed, placing your email in your name is against the guidelines of the network.

  • http://www.mysearchguru.com/blog Anita Cohen-Williams

    LinkedIn is an excellent tool. But unless something has changed, placing your email in your name is against the guidelines of the network.

  • http://aces.arbita.net/products/cheatsheets Glenn Gutmacher

    Good list, but why stop at 22? How about:

    #23 – add a direct link to your LinkedIn profile in your default email signature saying “Join my LinkedIn network for mutual benefit at no cost”

    #24 – increase your viewable/searchable 3-degree network by 5 million in 5 minutes by connecting to several of the top 50 most-connected LinkedIn users at http://www.toplinked.com

    #25 – provide an unsolicited recommendation to the LinkedIn profile of someone you respect

    For many more, get Shally Steckerl’s LinkedIn CheatSheet bundle for search and networking tips at aces.arbita.net/products/cheatsheets (he’s in the top 20 most-connected of the 40+ million members of LI).

  • http://aces.arbita.net/products/cheatsheets Glenn Gutmacher

    Good list, but why stop at 22? How about:

    #23 – add a direct link to your LinkedIn profile in your default email signature saying “Join my LinkedIn network for mutual benefit at no cost”

    #24 – increase your viewable/searchable 3-degree network by 5 million in 5 minutes by connecting to several of the top 50 most-connected LinkedIn users at http://www.toplinked.com

    #25 – provide an unsolicited recommendation to the LinkedIn profile of someone you respect

    For many more, get Shally Steckerl’s LinkedIn CheatSheet bundle for search and networking tips at aces.arbita.net/products/cheatsheets (he’s in the top 20 most-connected of the 40+ million members of LI).

  • http://www.justincaseyouwerewondering.x.iabc.com/ Justin Goldsborough

    Thanks for the great tips, Jay. One of the factors that turned me off from LinkedIn in the past was it seemed like there was an attempt to make it tough to connect with people you hadn’t met before without getting an intro.

    While the intro idea is a good one in principal, I’d like to just reach out and introduce myself as I would at a face-to-face networking event or on Twitter. Also, I don’t always have time to wait for the intro considering my purpose for connecting may be to ask a question, get someone’s perspective.

    Is the intro process easier, less formal these days? I need to spend more time than I do on LinkedIn, especially exploring the groups. Do you agree that’s where the most value is?

    Thanks,
    Justin
    .-= Justin Goldsborough´s last blog ..What I’ve learned about social media at Sprint =-.

  • http://www.justincaseyouwerewondering.x.iabc.com Justin Goldsborough

    Thanks for the great tips, Jay. One of the factors that turned me off from LinkedIn in the past was it seemed like there was an attempt to make it tough to connect with people you hadn’t met before without getting an intro.

    While the intro idea is a good one in principal, I’d like to just reach out and introduce myself as I would at a face-to-face networking event or on Twitter. Also, I don’t always have time to wait for the intro considering my purpose for connecting may be to ask a question, get someone’s perspective.

    Is the intro process easier, less formal these days? I need to spend more time than I do on LinkedIn, especially exploring the groups. Do you agree that’s where the most value is?

    Thanks,
    Justin
    .-= Justin Goldsborough´s last blog ..What I’ve learned about social media at Sprint =-.

  • http://talkfirst.wordpress.com/new-jersey-office/ Erika Hollander

    Very impressed by the comprehensive list of 22 ways Jay! I just began Linkedin like 6 weeks ago. I appreciate the professionalism of Linkedin although I enjoy the familiarity of friends on Facebook – clearly has two different purposes. One thing I would add is for participants to join diverse types of GROUPS as to broaden the scope of linked members. What fun would this be if we were all in the same groups? ~ Erika Hollander
    .-= Erika Hollander´s last blog ..Welcome! =-.

  • http://talkfirst.wordpress.com/new-jersey-office/ Erika Hollander

    Very impressed by the comprehensive list of 22 ways Jay! I just began Linkedin like 6 weeks ago. I appreciate the professionalism of Linkedin although I enjoy the familiarity of friends on Facebook – clearly has two different purposes. One thing I would add is for participants to join diverse types of GROUPS as to broaden the scope of linked members. What fun would this be if we were all in the same groups? ~ Erika Hollander
    .-= Erika Hollander´s last blog ..Welcome! =-.

  • http://www.findandconvert.com/ Billie Ginther

    Great post Jason and excellent advice for anyone in sales and marketing that is implementing social media. Thanks

  • http://www.findandconvert.com Billie Ginther

    Great post Jason and excellent advice for anyone in sales and marketing that is implementing social media. Thanks

  • http://StealthMarketingSolutions.com/ Reginald Sinevet

    Great post! I just started optimizing my page and some of the recommendations posted have not yet been implemented.

    Joining groups and updating them as you put a new blog post, for example, will get you readers…specially if it relates to something that you think a lot of users are having issues with.

    One way to get lots of connections is to do a survey/poll of the groups you belong to. Once you get the info you’re looking for, do a blog post and update all the groups via the discussion tabs and have go to your blog or read the RSS feed right in your profile.

  • http://StealthMarketingSolutions.com Reginald Sinevet

    Great post! I just started optimizing my page and some of the recommendations posted have not yet been implemented.

    Joining groups and updating them as you put a new blog post, for example, will get you readers…specially if it relates to something that you think a lot of users are having issues with.

    One way to get lots of connections is to do a survey/poll of the groups you belong to. Once you get the info you’re looking for, do a blog post and update all the groups via the discussion tabs and have go to your blog or read the RSS feed right in your profile.

  • http://twitter.com/nixie/status/6244701668 Nicole Perri

    RT: @AlexKaris RT @jaybaer Linkedin – 22 Ways to Dominate http://bit.ly/qaw98

  • http://twitter.com/topfloorstudio/statuses/6257015335 topfloorstudio (topfloorstudio

    Twitter Comment


    RT @bmccall17: brilliant! RT @AlexKaris: RT @jaybaer Linkedin – 22 Ways to Dominate [link to post] – Posted using Chat Catcher

  • http://twitter.com/topfloorstudio/statuses/6257015335 topfloorstudio (topfloorstudio)

    Twitter Comment


    RT @bmccall17: brilliant! RT @AlexKaris: RT @jaybaer Linkedin – 22 Ways to Dominate [link to post]

    Posted using Chat Catcher

  • http://twitter.com/AlexKaris/statuses/6242841912 AlexKaris (Alex Karis)

    Twitter Comment


    RT @jaybaer Linkedin – 22 Ways to Dominate [link to post] – Posted using Chat Catcher

  • http://twitter.com/AlexKaris/statuses/6242841912 AlexKaris (Alex Karis)

    Twitter Comment


    RT @jaybaer Linkedin – 22 Ways to Dominate [link to post]

    Posted using Chat Catcher

  • http://twitter.com/bmccall17/statuses/6242971440 bmccall17 (Brett A McCall)

    Twitter Comment


    brilliant! RT @AlexKaris: RT @jaybaer Linkedin – 22 Ways to Dominate [link to post] – Posted using Chat Catcher

  • http://twitter.com/bmccall17/statuses/6242971440 bmccall17 (Brett A McCall)

    Twitter Comment


    brilliant! RT @AlexKaris: RT @jaybaer Linkedin – 22 Ways to Dominate [link to post]

    Posted using Chat Catcher

  • http://twitter.com/mkebiz/statuses/6243040155 mkebiz (Milwaukee Biz – Dave)

    Twitter Comment


    RT @ AlexKaris @jaybaer Linkedin – 22 Ways to Dominate [link to post] **Good Slideshow – Posted using Chat Catcher

  • http://twitter.com/mkebiz/statuses/6243040155 mkebiz (Milwaukee Biz – Dave)

    Twitter Comment


    RT @ AlexKaris @jaybaer Linkedin – 22 Ways to Dominate [link to post] **Good Slideshow

    Posted using Chat Catcher

  • http://twitter.com/Nixie/statuses/6244701668 Nixie (Nicole Perri)

    Twitter Comment


    RT: @AlexKaris RT @jaybaer Linkedin – 22 Ways to Dominate [link to post] – Posted using Chat Catcher

  • http://twitter.com/Nixie/statuses/6244701668 Nixie (Nicole Perri)

    Twitter Comment


    RT: @AlexKaris RT @jaybaer Linkedin – 22 Ways to Dominate [link to post]

    Posted using Chat Catcher

  • http://twitter.com/topfloorstudio/status/6257015335 topfloorstudio

    RT @bmccall17: brilliant! RT @AlexKaris: RT @jaybaer Linkedin – 22 Ways to Dominate http://bit.ly/qaw98

  • http://twitter.com/alexkaris/status/6271845359 AlexKaris

    Linkedin – 22 Ways to Dominate http://ow.ly/HQvA via @jaybaer

  • http://twitter.com/hilzfuld/status/6271863412 Hillel Fuld

    RT @AlexKaris: Linkedin – 22 Ways to Dominate http://ow.ly/HQvA via @jaybaer

  • http://twitter.com/psmom/status/6271886727 psmom

    RT @AlexKaris: Linkedin – 22 Ways to Dominate http://ow.ly/HQvA via @jaybaer

  • http://craigdeakin.com/ deakaz

    I love these tips, im starting to focus more on LinkedIn as I feel it could be a great tool for many things. Ive not really dived to far into the LinkedIn community just yet, still trying to work out my strategy of approaching it. Its a great place to get seen, I love helping people out and answering questions.

  • http://craigdeakin.com deakaz

    I love these tips, im starting to focus more on LinkedIn as I feel it could be a great tool for many things. Ive not really dived to far into the LinkedIn community just yet, still trying to work out my strategy of approaching it. Its a great place to get seen, I love helping people out and answering questions.

  • http://twitter.com/etojobs/status/8030668069 Harvey Clay

    RT @jaybaer Linkedin – 22 Ways to Dominate | PR 2.0 | Social Media Consulting – Convince & Convert http://bit.ly/qaw98

  • http://twitter.com/harveyclay/status/8030680498 Harvey Clay

    RT @ETOjobs: RT @jaybaer Linkedin – 22 Ways to Dominate | PR 2.0 | Social Media Consulting – Convince & Convert http://bit.ly/qaw98

  • http://twitter.com/smtrailblazer/status/8030917598 Philippe Gadeyne

    Linkedin – 22 Ways to Dominate | PR 2.0 | Social Media Consulting – Convince & Convert: Social Media Strategy Blog… http://bit.ly/5oaAA3

  • http://twitter.com/hirefinders/status/8038413591 Todd Kosik

    RT @ETOjobs: RT @jaybaer Linkedin – 22 Ways to Dominate | PR 2.0 | Social Media Consulting – Convince & Convert http://bit.ly/qaw98

  • http://twitter.com/susanbaier/status/8563778601 Susan Baier

    Just finished helping a client get set up on LinkedIn. @jaybaer 's post on dominating LInkedIn is INVALUABLE, again! http://ow.ly/13c6o

  • http://twitter.com/susanbaier/status/8563778601 Susan Baier

    Just finished helping a client get set up on LinkedIn. @jaybaer 's post on dominating LInkedIn is INVALUABLE, again! http://ow.ly/13c6o

  • http://twitter.com/ftitrailblazer/status/11641283665 Betsey Dalbeck

    Linkedin – 22 Ways to Dominate | Convince & Convert http://ow.ly/1uyay Thx Stephen for sharing!

  • http://twitter.com/panah/status/12609256961 panah

    #Linkedin – 22 Ways to Dominate http://ow.ly/1AZ5j

  • http://twitter.com/prbristolblog/status/13724435024 Matt Anderson

    RT @jaybaer: Linkedin – 22 Ways to Dominate http://bit.ly/osUL

  • http://twitter.com/tmsilvers/status/13724890977 tmsilvers

    RT @jaybaer: Linkedin – 22 Ways to Dominate http://bit.ly/osUL

  • http://twitter.com/grahamksc/status/15853223631 Kelly Graham

    LinkedIn – 22 Ways to Dominate by @jaybaer : http://bit.ly/dcRPRA

  • http://triforce.co.in/ TriForce

    Hey you are really true. The 22 ways you have given are amazing… After FB and Twitter, LinkedIn in the third best way for social media marketing. Even last sunday I have attended one seminar on social media, they have also recommended LinkedIn. thanks for sharing such a worthy article… :)

  • http://triforce.co.in/ TriForce

    Hey you are really true. The 22 ways you have given are amazing… After FB and Twitter, LinkedIn in the third best way for social media marketing. Even last sunday I have attended one seminar on social media, they have also recommended LinkedIn. thanks for sharing such a worthy article… :)

  • http://www.usainternetmarketing.com/link-building.php link building

    this is great, i am uisng linkedin, facebook, twitter and some other network and i see on daily basis that i traffic is comming from linkedin..if someone use it effectively,,

  • http://www.usainternetmarketing.com/social-media-optimization.php social media marketing agency

    i loge to use linkdin, the reason is; i am using many network but i daily see the traffic floe from linkdin, this is great for me.

  • http://WriterServices.net Robert

    Excellent helpful information. Thank you. I just heard last night that LinkedIn is essentially the best-kept secret for professional entrepreneurs, especially for high-ticket services such as book writing. Jay, I appreciate your great information and will check you out further. See you around — Robert S. Nahas, Professional Book Writer for High-Powered Entrepreneurs

  • letstalkandchat

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  • juandecop

    Excellent information.

    http://descargar-ares.org/