Social Media Case Studies, Social Media Strategy

Make Dough From What You Know – A Review of Crush It!

Are you living, or just earning a living? So asks wine critic, social media star and business consultant Gary Vaynerchuk in his new book, Crush It!

(for more ideas from Gary, see this live interview on Twitter I conducted with him last week).

book header trans 227x300 Make Dough From What You Know   A Review of Crush It!The premise of Crush It! is that technology has disrupted the historical boundaries of business, making it possible for anyone with knowledge and passion to build a business that capitalizes on that expertise.

Generally, he’s right. I’ve built a community and a business here on Convince & Convert by adhering to many of the principles in this book. However, I’ve started five companies previously, and prefer working for myself. Your results may vary.

Certainly, like Trust Agents by Chris Brogan and Julien Smith (reviewed here), Crush It! is targeted at entrepreneurs and would-be solo acts that are itching to strike out on their own, and need the nudge to do so. This is not a book for corporate marketers.

Content is King

The success path painted by Vaynerchuk is paved with content. Audio, video, written. It doesn’t matter, so long as you make a lot of it. And that really strikes at the core of the Gary Vee vision, which is that the future of business is in hyper-targeting. Finding the cracks and crevices and building content-driven enterprises that can fill the needs of those small but passionate audiences. In many ways, this notion dovetails with Chris Anderson’s The Long Tail.

To some degree, however, this advice is self-limiting. Most often, hyper-targeted niches can be capitalized upon, but by definition the size of that opportunity is narrow. That doesn’t mean it isn’t viable, and to his credit Gary frequently balances millionaire dreams with “make a living” reality in the book.

Good Enough is Not Enough

Expertise combined with differentiation. Although he doesn’t describe it that way, that’s the Vaynerchuk content success equation.

I certainly agree with the differentiation component. It’s one of the things I struggle with here. How do I stand apart from the other social media consultants? It’s important, and the book provides a few interesting examples.


The expertise side, however, is trickier. The book presumes that anyone can Crush It! Of course, anyone can start a blog, and market it well. But, do they have the expertise to transform a category? To me, it seems like you need to have a very solid knowledge base before heading down this road. Perfect for prosumers. For others without existing expertise, it will be tough to break through.

Working Your Face Off

There are many parallels between Crush It! and Tim Ferriss’ 4-Hour Workweek book. Similar size, approach, and subject matter, especially the concept of monetizing your passion. Ferriss even blurbs the cover of Crush It!.

I find it extremely interesting that Vaynerchuk unabashedly describes the extremely long hours required to successfully implement his methods, at one point encouraging parents to work from 9pm to 3am daily. Alternatively, Ferriss’ premise is to work less, not more, using automated business and shortcuts to save time and enjoy life.

(I would love to see a Vaynerchuk vs. Ferriss debate on this issue, as they propose contradictory ways to achieve the same outcome)

Worth the Time

Although a bit repetitive at times, and not particularly detailed, Crush It! is a motivating, entertaining book that I believe you’ll find yourself returning to over and over for a shot in the arm.

Everyone self-employed, or desiring to be self-employed, should pick up a copy of the book.

It reads like a 90-minute conversation with Gary, and that’s time well-spent.

(Incidentally, if you’re not watching Gary’s video blogs on business and social media at Garyvaynerchuk.com you should be)

Related
  • http://charterblogdaily.blogspot.com/ Susan Flaherty

    Dang, just when I think I’m doing well on the blogging and social media road I see someone like you and your ambitions and success .. I want to crawl under the desk. Good job and I’ll be watching and taking notes!

  • http://charterblogdaily.blogspot.com Susan Flaherty

    Dang, just when I think I’m doing well on the blogging and social media road I see someone like you and your ambitions and success .. I want to crawl under the desk. Good job and I’ll be watching and taking notes!

  • Valerie Merahn Simon

    Seems like EVERYONE who has read #crushit by @garyvee agrees its a worthwhile & motivational read! RT @jaybaer My review http://ow.ly/u2uP

  • http://twitter.com/dansmobile/status/4838948348 Dan Gacke

    RT @jaybaer: Are you living, or just earning a living? A review of #crushit, new book from @garyvee http://bit.ly/1F3bT6

  • http://twitter.com/kelleymitchell/status/4838982630 Kelley Mitchell

    RT @jaybaer: Are you living, or just earning a living? A review of #crushit, new book from @garyvee http://bit.ly/1F3bT6

  • http://twitter.com/dmurrow/status/4839000625 Dave Murrow

    RT @jaybaer A review of #crushit, new book from @garyvee http://bit.ly/1F3bT6 (solid review – good job Jay)

  • http://twitter.com/randylewiskemp/status/4843797035 Randy Kemp

    Article: "Make Dough From What You Know – A Review of Crush It!" http://is.gd/4i3Fh

  • http://twitter.com/jasonpinto/status/4844240182 Jason Pinto

    Reading @JayBaer's review of Crush It — http://ilnk.me/29b

  • http://twitter.com/jeffhurt/status/4867847464 Jeff Hurt

    Make Dough From What You Know – A Review of Crush It! by @jaybaer http://ow.ly/ulKS

  • http://twitter.com/jtcobb/status/4868389369 Jeff Cobb

    Crush It! is on my "must read" list RT @JeffHurt: Make Dough From What You Know – A Review of Crush It! by @jaybaer http://ow.ly/ulKS

  • http://twitter.com/innovateaz/status/4899965564 Innovate AZ

    Make Dough From What You Know – A Review of Crush It!: Are you living, or just earning a living? So asks wine cr.. http://bit.ly/nt7Tb

  • http://twitter.com/oakwoodcleaners/status/4980674096 surendra Kumar

    If you were wondering what all the excitemt about Gary's book Make Dough From What You Know – A Review of Crush It http://viigo.im/1dVc

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.