1. der_schneider says

    @jaybaer @clintonbon Funny! First designers started coding and now Marketing, too. So Coders only chance: learn MKT and Design, right? 😉

    • clintonbon says

      @der_schneider @jaybaer ha, funny! But would comment MKT’ers don’t need to code – access platforms n’ communities chock full amazing coders

      • der_schneider says

        @clintonbon @jaybaer True! & there’s definitely change in our market. Everybody’s gotta look where his future could be. Interesting Times!

  2. robgranholm says

    I have to throw a flag here. The common business owner can barely log into their hosting account, let alone change an “mx” record for their e-mail. Sure they can set up a facebook page and add a new post to WordPress, but more often then not, can’t install a plugin and barely understand how it works. Perhaps they will get there, but right now IT’s job is shifting, I agree, but not to being inconsequential, but to being a guiding light…setup, and train as those are often the needs most tools now are built at least to some degree after setup to be end user friendly. I believe marketers will have to increasingly wear many hats, technologist included but I don’t expect them to take over the IT department just yet. Good viewpoint shift! Good article.

    • clintonbon says

       @robgranholm Hi Rob, so sorry to only get to this now, but I just noticed the comment, thank you. I can’t speak for other platforms, but I can for TopCoder because I not only work for them, but I utilize our community all the time to create digital assets. Keep in mind, we are an enterprise level platform. When I go to create something, I personally do not need to understand the technical aspects. I interface with what we call TopCoder copilots, these are community members – individuals – who have risen to a very respected and consistent rating level at TopCoder – without getting too detailed – the copilot becomes my technical manager. He or she takes my idea(s), asks the necessary questions, and shows me a “roadmap” consisting of the # of competitions, the expected budget and timeline it will take to bring my idea to fruition through the platform. In fact, it’s worth noting, many times the very first contest in the chain has several copilots drawing up road maps and presenting them as the first output. I then choose my favorite output and thus my copilot for this project. The copilot then launches the necessary contests. Yes, I do interface with the copilot – almost daily during these contests – but they are quick discussions, usually through email or our internal “cockpit” – I offer my guidance, my recommendations as submissions begin to flow in and winners (for that contest) are selected. Typically, those outputs feed into another stage of development and so on until the final output is created. Throughout this process, I have a LOT of other work to do. For TopCoder I manage the social accounts, am the primary author on the blog, help plan our event strategy and help execution on myriad other things … Traditionally, I simply couldn’t bring the types of digital assets I am bringing to life because A) I wouldn’t have the time and B) I don’t have the personal know-how … Through the platform I’m doing my core work and helping to create value through other contests that I lead from a strategy position, but the technical management is handled via the copilot, who again is a specialized community member …
      I know this might sound a bit strange or perhaps it doesn’t … but when I talk about force-multiplication of the individual and creating assets in a massively parallel fashion, the above is exactly what I mean. I can talk about my experience, because I lived it … Many of our clients are Global 1000s and we can’t mention them by name – I do invite you to watch a small section of this webinar – – Around the 25 minute mark we discuss metrics from a Fortune 50 client of ours (again no name, sorry) where we showcase the force-multiplication rate of their 6 month pilot and then their astounding projection of productivity multiplication for 2012 (which is now well on it’s way to being achieved). It’s a very real metric as they compare what a traditional FTE can produce at 100% capacity and then compare it to real world production through the platform. The amount of work (and highly innovative work) individuals are accomplishing is staggering. 
      So, I completely get your point and your comment, because I’m not a technologist and I have personally struggled with various plugins from time to time! But when I operate through this platform, I don’t need to be one. (Let me say it is NEVER a bad thing to be broader and deeper in your knowledge expertise!!!) What I do need to do is re-learn how to do my job, my real “work”, while strategically leading other projects. There is a balance, we all have our point of saturation … but the overall amount of outputs I’m delivering are way, way up.
      OK, that was long. Thanks for the good comment though, hope this novella helped sharpen the points made in the post. Thx Rob. 

Leave a Reply

Your email address will not be published. Required fields are marked *