Digital Marketing, Social Media Strategy, PR 20, Social Media Marketing

My Mom Thinks Chris Brogan Plays Hockey

I saw my mom the other day. She’s a pretty hip lady for 64. She was a high school teacher for about 30 years, and was always a student fave. Stylish. Knew the music. Knew the scene. Thought Patrick Swayze was hot. 

Now, in her semi-retirement, she’s the editor for an online-only newspaper. She takes digital photos, uses a content management system, writes a little SEO copy. 

She was asking about Convince & Convert and how it was going. I told her it was coming along nicely, that subscriptions to the blog were way up, and that people like Chris Brogan were saying favorable things about it. 

“Chris Brogan? Who’s that? Doesn’t he play for the Coyotes?” she asked. 

blogworld expo ee chris brogan on flickr photo sharing 150x150 My Mom Thinks Chris Brogan Plays HockeyWhile I was surprised at how imposing a character Brogan is when I met him recently at Marketing Profs Digital Mixer, I’m pretty sure that he in fact does not play hockey in the NHL. (photo by Brian Solis)

And there’s the lesson.

Social media makes it simple to get wrapped up in our world. Reading blogs, tracking tweets, doing consulting. It’s easy to overlook that none of this passes the Mom test. 

SEO passes the Mom test. Email passes. Tivo passes. iPhone passes (at least conceptually). Of course there are elements of social media that pass (MySpace, and increasingly Facebook). But as a discipline, social media and its practitioners absolutely do not pass. Not even Chris Brogan and Gary Vaynerchuk

Keep it Real

I find conferences exacerbate this effect. I was at PodCampAZ recently (hat tip to Brogan and Chris Penn for starting it all, and high five to Evo Terra and Brent Spore for a great job on this year’s AZ version). I probably shouldn’t have been, but I was flat out astonished at the number of content creators in the audience. Watching a live stream of a room that I was in, and having that stream coming from the laptop of the guy sitting next to me was Matrix-esque. 

The fact that in 550 years we’ve gone from the invention of the printing press to a world where every kid with a cell phone is a potential real-time broadcaster is exhilarating. But it doesn’t pass the Mom test. The recent Forrester technographics study update backs me up. Only 21 percent of Internet users are classified as content creators. 25+ percent of people are unlikely to create online content any time soon. 

The Time Will Come

It’s easy to become frustrated with brands that don’t get it. Marketing directors that refuse to engage in social media. Twitter spammers. Bad pitches from PR folks  that have never read your blog. (nice case study from Dave Fleet) And on and on.

But what we can’t forget as an industry (if it can even be called that) is that we are at the very tip of the spear. We’re where SEO was 10 years ago. Where television was 50 years ago.

We can’t expect a business community that has been fundamentally operating under the same marketing principles since the invention of the newspaper to immediately embrace this new opportunity en masse, regardless of how obvious the benefits of doing so may appear to us. 

As my Mom used to tell me, “Be Patient. Your Time Will Come.” And when she knows Brogan, we’ll know it has indeed arrived. 

Do you agree? Does social media fail the Mom test for now? Are we overeager about social media?

 

  • http://www.bizcoachdeb.com/blog Deb Kolaras

    You hooked me with hockey! We’re overeager, but in a good way; this kind of enthusiasm is what drives things and helps keep momentum and energy, plus feed the wildfire. If we were only mildly excited about it, there would barely be a buzz.

  • http://www.bizcoachdeb.com/blog Deb Kolaras

    You hooked me with hockey! We’re overeager, but in a good way; this kind of enthusiasm is what drives things and helps keep momentum and energy, plus feed the wildfire. If we were only mildly excited about it, there would barely be a buzz.

  • http://www.suziwackerbarth.wordpress.com/ suzi w.

    Chris Brogan as a hockey player–I’m grinning from ear to ear. It is amazing how so many folks “get” Facebook (I’ve been on for almost a full year now) but think Twitter is too much or whatever. I have found Twitter to be the single most social media tool to rock my world. Addictive, but I learn so much! (As a librarian, my desire is to at least know how to get to all the information there is to get to.) Thanks for your post, I found it via a tweet from @hockeyskates.

    Signed, @pghgurl30

    suzi w.’s last blog post..Hide and seek with pop-up books

  • http://www.suziwackerbarth.wordpress.com suzi w.

    Chris Brogan as a hockey player–I’m grinning from ear to ear. It is amazing how so many folks “get” Facebook (I’ve been on for almost a full year now) but think Twitter is too much or whatever. I have found Twitter to be the single most social media tool to rock my world. Addictive, but I learn so much! (As a librarian, my desire is to at least know how to get to all the information there is to get to.) Thanks for your post, I found it via a tweet from @hockeyskates.

    Signed, @pghgurl30

    suzi w.’s last blog post..Hide and seek with pop-up books

  • http://dani3boyz.blogspot.com/ Dani

    Well said. We all get so wrapped up in our little Social Media World that we forget that the people we communicate with aren’t big shots to our unconnected friends and family. In time, we’ll stop sounding like a bunch of nuts who talk to perfect strangers on the internet. Until then, we’ve got a leg up and we’re ahead of the pack. The world will catch up to us eventually but we must be patient until they do.

    Oh… As a Hockey Mom and avid Twitterer, I know damn well that Chris Brogan isn’t a hockey player. ;)

    Dani’s last blog post..Off to Advocate….

  • http://dani3boyz.blogspot.com/ Dani

    Well said. We all get so wrapped up in our little Social Media World that we forget that the people we communicate with aren’t big shots to our unconnected friends and family. In time, we’ll stop sounding like a bunch of nuts who talk to perfect strangers on the internet. Until then, we’ve got a leg up and we’re ahead of the pack. The world will catch up to us eventually but we must be patient until they do.

    Oh… As a Hockey Mom and avid Twitterer, I know damn well that Chris Brogan isn’t a hockey player. ;)

    Dani’s last blog post..Off to Advocate….

  • http://www.relationship-economy.com/ Jay Deragon

    What used to take 25 years to make a shift is now capabile of happening in six months. We can not be over eager about something which has so much potential to transform life, business and relationships.

    What are they or we learning. Check this out at http://www.relationship-economy.com/?p=909

    Jay Deragon’s last blog post..What Are We Learning?

  • http://www.relationship-economy.com Jay Deragon

    What used to take 25 years to make a shift is now capabile of happening in six months. We can not be over eager about something which has so much potential to transform life, business and relationships.

    What are they or we learning. Check this out at http://www.relationship-economy.com/?p=909

    Jay Deragon’s last blog post..What Are We Learning?

  • http://anneisaman.blogspot.com/ Anne is a man

    My mom is 70. I try to explain her I blog about podcasts. She is wobbly about the blog part and flunks on the podcast.
    I know what you mean

    Anne

    Anne is a man’s last blog post..Hot, flat and crowded – Thomas Friedman on podcast

  • http://anneisaman.blogspot.com Anne is a man

    My mom is 70. I try to explain her I blog about podcasts. She is wobbly about the blog part and flunks on the podcast.
    I know what you mean

    Anne

    Anne is a man’s last blog post..Hot, flat and crowded – Thomas Friedman on podcast

  • http://www.imaginethatstudios.com/ Tee Morris

    This is a brilliant post!

    Too often I see people getting wrapped up in titles, accomplishments, and “weblebrity” status…but keeping a sense of perspective is a very good thing. Social Media is making leaps and bounds, but the all important “Mom Test” will be the true benchmark for how mainstream and how successful this self-generated, community-encouraging Internet experience will be. We have to keep a perspective on things in order to achieve real success by bringing in people outside of our own communities and cultivating community crossovers. Then will Social Media reach (and perhaps, even surpass) its potential.

    On a completely unrelated topic, I just hung in my office a framed Chris Brogan “Rookie” card. You know — his one season with the Anneheim Ducks? Man, that guy knows how to keep his stick on the ice, I tell you. ;)

    Tee Morris’s last blog post..Concerning Web 3.0: Cutting the Yellow Wire and the Green Wire (Part Two of Three)

  • http://www.imaginethatstudios.com Tee Morris

    This is a brilliant post!

    Too often I see people getting wrapped up in titles, accomplishments, and “weblebrity” status…but keeping a sense of perspective is a very good thing. Social Media is making leaps and bounds, but the all important “Mom Test” will be the true benchmark for how mainstream and how successful this self-generated, community-encouraging Internet experience will be. We have to keep a perspective on things in order to achieve real success by bringing in people outside of our own communities and cultivating community crossovers. Then will Social Media reach (and perhaps, even surpass) its potential.

    On a completely unrelated topic, I just hung in my office a framed Chris Brogan “Rookie” card. You know — his one season with the Anneheim Ducks? Man, that guy knows how to keep his stick on the ice, I tell you. ;)

    Tee Morris’s last blog post..Concerning Web 3.0: Cutting the Yellow Wire and the Green Wire (Part Two of Three)

  • http://www.inboundinternetmarketing.com/ John Flynn

    I think such tools as Twitter, Stumbleupon, Digg and others have a set demographic (see Google Ad Planner) that does not favor it to be a good tool for hunting clients (unless you are looking for 40 plus males who have a college degree and have a household income over $75,000).

    Facebook’s demos are alittle better (especially with women).

    MySpace is still hitting the young people (a demo many advertisers want).

    I will be posting Monday on more of “Inbound Internet Marketing by the Numbers”
    on my blog.

    http://www.inboundinternetmarketingblog.com

    Please feel free to comment and leave a link back to you.

    Thanks for your blog post.

  • http://www.inboundinternetmarketing.com John Flynn

    I think such tools as Twitter, Stumbleupon, Digg and others have a set demographic (see Google Ad Planner) that does not favor it to be a good tool for hunting clients (unless you are looking for 40 plus males who have a college degree and have a household income over $75,000).

    Facebook’s demos are alittle better (especially with women).

    MySpace is still hitting the young people (a demo many advertisers want).

    I will be posting Monday on more of “Inbound Internet Marketing by the Numbers”
    on my blog.

    http://www.inboundinternetmarketingblog.com

    Please feel free to comment and leave a link back to you.

    Thanks for your blog post.

  • http://arinewman.com/ Ari

    Totally agree that SM doesn’t pass the mom test yet, but its getting there. CNN is pushing twitter, so its only a matter of time before Mom asks me which Twitter client to install on her iPhone.

    What I think is the more pertinent byline here is the comment around how in-industry conferences and events exacerbate the sense that social media is the end-all be-all to everyone in the world, and the number of “followers”=real world value. (Sure, it does for some in terms of ad revenue.) Its good to take a step back sometimes.

  • http://arinewman.com Ari

    Totally agree that SM doesn’t pass the mom test yet, but its getting there. CNN is pushing twitter, so its only a matter of time before Mom asks me which Twitter client to install on her iPhone.

    What I think is the more pertinent byline here is the comment around how in-industry conferences and events exacerbate the sense that social media is the end-all be-all to everyone in the world, and the number of “followers”=real world value. (Sure, it does for some in terms of ad revenue.) Its good to take a step back sometimes.

  • http://tiffanymonhollon.com/blog Tiffany

    All it takes is a series of seven business meetings about Facebook to realize that social media does not yet pass the mom test. Mention Twitter, and I’d say 1 out of 100 people will look at you like you’re speaking baby talk.

    I was shocked when I recently spoke to an undergrad class of PR students, and I was suprised at their lack of knowledge of social media as a career-building tool. Facebook as a photo sharing site they were down with. A few had blogs where they kept up with friends at home. But anything beyond that was pretty much way off their radar.

    Tiffany’s last blog post..Leadership Alive: A Lesson, A Book Review, and A Challenge

  • http://tiffanymonhollon.com/blog Tiffany

    All it takes is a series of seven business meetings about Facebook to realize that social media does not yet pass the mom test. Mention Twitter, and I’d say 1 out of 100 people will look at you like you’re speaking baby talk.

    I was shocked when I recently spoke to an undergrad class of PR students, and I was suprised at their lack of knowledge of social media as a career-building tool. Facebook as a photo sharing site they were down with. A few had blogs where they kept up with friends at home. But anything beyond that was pretty much way off their radar.

    Tiffany’s last blog post..Leadership Alive: A Lesson, A Book Review, and A Challenge

  • http://coffeeonthekeyboard.com/ James Socol

    We’re not “over eager,” social media is an extremely powerful area of communication and represents the direction our society is going in terms of how we relate and communicate with each other–a reversal of the 20th century isolation and a return to our roots as social animals. It’s changing relationships, marketing, politics. I think being “eager” is the right response.

    But no, it doesn’t pass the Mom test. This is something I think about a lot: the social media “elite,” and the top social media marketing resources have all been very successful at promoting themselves in the domain of social media users, but there is an “inside” and an “outside.” Twitter, for example, has by most estimates somewhere around 3% the number of users as Facebook. It’s a growing, but small group, and like most small groups, we’re all susceptible to the isolation, elitism, and “intellectual incest” of being “insiders.”

    It won’t stay this way, though. Like “social networking” before “social media,” like the web before that, like USENET before that… We need the core of eager, active users to push and maintain the way of thinking and it will spread to the mainstream.

  • http://coffeeonthekeyboard.com/ James Socol

    We’re not “over eager,” social media is an extremely powerful area of communication and represents the direction our society is going in terms of how we relate and communicate with each other–a reversal of the 20th century isolation and a return to our roots as social animals. It’s changing relationships, marketing, politics. I think being “eager” is the right response.

    But no, it doesn’t pass the Mom test. This is something I think about a lot: the social media “elite,” and the top social media marketing resources have all been very successful at promoting themselves in the domain of social media users, but there is an “inside” and an “outside.” Twitter, for example, has by most estimates somewhere around 3% the number of users as Facebook. It’s a growing, but small group, and like most small groups, we’re all susceptible to the isolation, elitism, and “intellectual incest” of being “insiders.”

    It won’t stay this way, though. Like “social networking” before “social media,” like the web before that, like USENET before that… We need the core of eager, active users to push and maintain the way of thinking and it will spread to the mainstream.

  • http://www.fuelingnewbusiness.com/ Michael Gass

    Jason,

    A great article. Right on target as always. I’m not amazed that the business community nor their marketing directors don’t get social media. I am surprised that ad agencies and PR firms are so far behind in understanding it and many are very resistive to it. Small-to midsize agencies in particular are missing a tremendous opportunity. Social media isn’t a fad, we’re witnessing and participating in a communication revolution. Keep up the great work. Your moving from an social media evangelist to influencer at lightening speed. Your mom is going to be proud!

    Michael Gass’s last blog post..10 Things Ad Agencies “Usually” Say About Themselves

  • http://www.fuelingnewbusiness.com Michael Gass

    Jason,

    A great article. Right on target as always. I’m not amazed that the business community nor their marketing directors don’t get social media. I am surprised that ad agencies and PR firms are so far behind in understanding it and many are very resistive to it. Small-to midsize agencies in particular are missing a tremendous opportunity. Social media isn’t a fad, we’re witnessing and participating in a communication revolution. Keep up the great work. Your moving from an social media evangelist to influencer at lightening speed. Your mom is going to be proud!

    Michael Gass’s last blog post..10 Things Ad Agencies “Usually” Say About Themselves

  • Jason Baer

    Deb –

    I completely agree that the enthusiasm of the evangelists is helping drive social media into the mainstream. If we were all just kinda excited (like I am about Quizno’s) we wouldn’t have Business Week and WSJ writing articles about it.

  • Jason Baer

    Deb –

    I completely agree that the enthusiasm of the evangelists is helping drive social media into the mainstream. If we were all just kinda excited (like I am about Quizno’s) we wouldn’t have Business Week and WSJ writing articles about it.

  • Jason Baer

    Suzi –

    You nailed it. Twitter works because it makes you a better person. Smarter. More of a giver. I’m not sure Facebook has the same impact. Really interesting to compare the people you interact with on FB and the people you interact with on Twitter. For me at least, it’s an entirely different group of people.

    Thanks for the comment,
    j

  • Jason Baer

    Suzi –

    You nailed it. Twitter works because it makes you a better person. Smarter. More of a giver. I’m not sure Facebook has the same impact. Really interesting to compare the people you interact with on FB and the people you interact with on Twitter. For me at least, it’s an entirely different group of people.

    Thanks for the comment,
    j

  • Jason Baer

    Dani –

    Don’t worry. We’ll still sounds like nuts to people, even when social media is mainstream. Because we’ll be talking about telepathy or whatever comes next.

    Not sure Brogan has the puck handling skills, but he’s solid enough to station in front of the net a la Keith Tkachuk.

    Thanks for the comment!
    j

  • Jason Baer

    Dani –

    Don’t worry. We’ll still sounds like nuts to people, even when social media is mainstream. Because we’ll be talking about telepathy or whatever comes next.

    Not sure Brogan has the puck handling skills, but he’s solid enough to station in front of the net a la Keith Tkachuk.

    Thanks for the comment!
    j

  • Jason Baer

    Jay –

    I’m not sure we’re at six months yet, but a couple years for sure.
    Thanks for the comment,
    j

  • Jason Baer

    Jay –

    I’m not sure we’re at six months yet, but a couple years for sure.
    Thanks for the comment,
    j

  • Jason Baer

    Anne –

    I hear you. Just got my step-mom rolling on podcasts (more audiobooks, really) last week. Once people get over the technology part of it, they realize how great it is. Hmmm. Just like social media.

    Thanks for the comment,
    j

  • Jason Baer

    Anne –

    I hear you. Just got my step-mom rolling on podcasts (more audiobooks, really) last week. Once people get over the technology part of it, they realize how great it is. Hmmm. Just like social media.

    Thanks for the comment,
    j

  • Jason Baer

    Tee –

    Thanks for the kind words. I’m not sure the self-generated nature of some social media components will ever be the big deal (with the possible exception of Twitter and other straightforward and simple things). There’s a lot of people that just don’t want to make content, period. But, the number of readers (or collectors per the Forrester scale) is going to skyrocket eventually.

    I haven’t checked a price guide, but I figure a Brogan rookie card is worth $5 easy!

    Thanks for the comment,
    j

  • Jason Baer

    Tee –

    Thanks for the kind words. I’m not sure the self-generated nature of some social media components will ever be the big deal (with the possible exception of Twitter and other straightforward and simple things). There’s a lot of people that just don’t want to make content, period. But, the number of readers (or collectors per the Forrester scale) is going to skyrocket eventually.

    I haven’t checked a price guide, but I figure a Brogan rookie card is worth $5 easy!

    Thanks for the comment,
    j

  • http://travelingmamas.com/ Shannon

    Great points. I do my best to introduce new followers to Twitter, but most people I know in real life still haven’t graduated from MySpace to Facebook. So sad.

    I love the Mom test. I had lunch with my mother and grandmother yesterday and the conversation was about Twitter and blogs. Of course, my mom still can’t get my domain name correct when she tells people about it.

    Thank goodness CNN mentioned Twitter during the election. Now my parents know I didn’t make up all those marketing stories.

    Thanks for this, Jason.

    Shannon’s last blog post..A Taste of Australia in the Colorado Rockies

  • Jason Baer

    Hi John.

    Interesting point. Most clients (and their agencies) certainly don’t feel that Twitter and others are reaching a 40+ high income demographic. The conventional (and incorrect) wisdom is that this is all just a bunch of kids still (with the possible exception of LInkedIn).

    Looking forward to your post.

    Thanks for the comment,
    j

  • http://travelingmamas.com Shannon

    Great points. I do my best to introduce new followers to Twitter, but most people I know in real life still haven’t graduated from MySpace to Facebook. So sad.

    I love the Mom test. I had lunch with my mother and grandmother yesterday and the conversation was about Twitter and blogs. Of course, my mom still can’t get my domain name correct when she tells people about it.

    Thank goodness CNN mentioned Twitter during the election. Now my parents know I didn’t make up all those marketing stories.

    Thanks for this, Jason.

    Shannon’s last blog post..A Taste of Australia in the Colorado Rockies

  • Jason Baer

    Hi John.

    Interesting point. Most clients (and their agencies) certainly don’t feel that Twitter and others are reaching a 40+ high income demographic. The conventional (and incorrect) wisdom is that this is all just a bunch of kids still (with the possible exception of LInkedIn).

    Looking forward to your post.

    Thanks for the comment,
    j

  • Jason Baer

    Ari –

    Really good point on conventional media pushing social media (somewhat ironically). Every local TV station in metro Phoenix has a Twitter program now. That type of nudging is going to move people online who are fence-sitters. Just like when TV and newspapers put up their first Web sites and started pushing people there.

    Thanks for the great comment,
    j

  • Jason Baer

    Ari –

    Really good point on conventional media pushing social media (somewhat ironically). Every local TV station in metro Phoenix has a Twitter program now. That type of nudging is going to move people online who are fence-sitters. Just like when TV and newspapers put up their first Web sites and started pushing people there.

    Thanks for the great comment,
    j

  • Jason Baer

    Tiffany –

    No question that students aren’t learning social media yet in any broad way. However, they aren’t even learning digital marketing in general much yet (amazingly). It’s shocking how far universities lag the real world re: marketing trends and best practices. I hope the same isn’t true in science and engineering (and other things that are actually important).

    Thanks for the comment,
    j

  • Jason Baer

    Tiffany –

    No question that students aren’t learning social media yet in any broad way. However, they aren’t even learning digital marketing in general much yet (amazingly). It’s shocking how far universities lag the real world re: marketing trends and best practices. I hope the same isn’t true in science and engineering (and other things that are actually important).

    Thanks for the comment,
    j

  • Jason Baer

    James –

    Congratulations. That was the first USENET reference to-date on Convince & Convert. Love it!

    I believe our enthusiasm is well-founded, but expecting our enthusiasm to translate into corporations jumping in with both feet is unrealistic. That’s where I think we’re over eager, not in the advocacy but in the anticipation that advocacy = everyone else giving a damn about how much we love this.

    Thanks for the comment.
    j

  • Jason Baer

    James –

    Congratulations. That was the first USENET reference to-date on Convince & Convert. Love it!

    I believe our enthusiasm is well-founded, but expecting our enthusiasm to translate into corporations jumping in with both feet is unrealistic. That’s where I think we’re over eager, not in the advocacy but in the anticipation that advocacy = everyone else giving a damn about how much we love this.

    Thanks for the comment.
    j

  • Jason Baer

    Michael –

    Thanks for the comment and for your unyielding support of Convince & Convert. You and I are of course totally on the same page re: agencies. They can’t expect their clients to embrace social media if they aren’t embracing it themselves. And asking an intern or an account coordinator to learn Facebook isn’t getting it done.

    j

  • Jason Baer

    Michael –

    Thanks for the comment and for your unyielding support of Convince & Convert. You and I are of course totally on the same page re: agencies. They can’t expect their clients to embrace social media if they aren’t embracing it themselves. And asking an intern or an account coordinator to learn Facebook isn’t getting it done.

    j

  • Jason Baer

    Shannon –

    Keep plugging away! You might want to show your Mom and others the “what is twitter” video on commoncraft.com Those guys just completely rock.

    Thanks for the comment,
    j

  • Jason Baer

    Shannon –

    Keep plugging away! You might want to show your Mom and others the “what is twitter” video on commoncraft.com Those guys just completely rock.

    Thanks for the comment,
    j

  • http://slicingheaven.com/ Barbara Jean Walsh

    I know who Chris Brogan is, and I’m a 60-year old mom, with a blog (http://slicingheaven.com) and a job in distance learning, where I send my student to articles written by Chris Brogan for extremely valuable tips and advice.

    Then again, I also spend a lot of time trying to convince people in my industry — boat design, building, and repair — that social networking is not going to go away. I feel that I am frequently on the defensive when older (than me) people start ranting about how illiterate the younger generation is. ‘Taint so. It’s a whole nuther kind of literacy.

    Barbara Jean Walsh’s last blog post..Farewell Transmission from Mars

  • http://slicingheaven.com Barbara Jean Walsh

    I know who Chris Brogan is, and I’m a 60-year old mom, with a blog (http://slicingheaven.com) and a job in distance learning, where I send my student to articles written by Chris Brogan for extremely valuable tips and advice.

    Then again, I also spend a lot of time trying to convince people in my industry — boat design, building, and repair — that social networking is not going to go away. I feel that I am frequently on the defensive when older (than me) people start ranting about how illiterate the younger generation is. ‘Taint so. It’s a whole nuther kind of literacy.

    Barbara Jean Walsh’s last blog post..Farewell Transmission from Mars

  • http://coffeeonthekeyboard.com/ James Socol

    Jason –

    It’s always nice to be a “first.”

    Of course you’re right. The enthusiasm of “insiders” can even scare away “outsiders.” Louis Gray had a great post on settling down and talking about the tools in ways that “outsiders” understand and value.

    http://www.louisgray.com/live/2008/11/its-not-about-technology-stupid.html

    ~James

  • http://coffeeonthekeyboard.com/ James Socol

    Jason –

    It’s always nice to be a “first.”

    Of course you’re right. The enthusiasm of “insiders” can even scare away “outsiders.” Louis Gray had a great post on settling down and talking about the tools in ways that “outsiders” understand and value.

    http://www.louisgray.com/live/2008/11/its-not-about-technology-stupid.html

    ~James

  • http://katie.heyvan.com/ Katie Van Domelen

    Love the “mom test” but that’s only one side of this. I’m young, just out of college, and most of my friends from school don’t know what this stuff is. Facebook, of course. Myspace, yes. YouTube, sure. But the rest of it? Blogs, widgets, Twitter, etc? No way. And they don’t see the value. I did a blog post a while back (http://katie.heyvan.com/2008/10/23/uncategorized/twitter-is-for-%e2%80%9cold%e2%80%9d-people/) about the demographics of Twitter and why I think it’s naturally lent itself to an older, affluent demographic (read: office folk). So, yes, social media isn’t as omnipresent as it feels when you’re in the middle of it. But it’s a) not just for kids and b) gaining momentum across all demographics. So it’s our job to continue to be looking down the road at what’s coming and use our enthusiasm to drive the industry that way. Great reality check though – loved the post!

    Katie Van Domelen’s last blog post..Of the People

  • http://katie.heyvan.com Katie Van Domelen

    Love the “mom test” but that’s only one side of this. I’m young, just out of college, and most of my friends from school don’t know what this stuff is. Facebook, of course. Myspace, yes. YouTube, sure. But the rest of it? Blogs, widgets, Twitter, etc? No way. And they don’t see the value. I did a blog post a while back (http://katie.heyvan.com/2008/10/23/uncategorized/twitter-is-for-%e2%80%9cold%e2%80%9d-people/) about the demographics of Twitter and why I think it’s naturally lent itself to an older, affluent demographic (read: office folk). So, yes, social media isn’t as omnipresent as it feels when you’re in the middle of it. But it’s a) not just for kids and b) gaining momentum across all demographics. So it’s our job to continue to be looking down the road at what’s coming and use our enthusiasm to drive the industry that way. Great reality check though – loved the post!

    Katie Van Domelen’s last blog post..Of the People

  • http://www.jonbuscall.com/ Jon Buscall

    Great piece, Jason. I think you hit the nail on the head. No wonder it’s tough trying to persuade businesses to invest in social media, let alone schools and non-profits, if moms don’t even know about this stuff.

    Perhaps we need to be talking about ways in which to spread the word more effectively in person as opposed to just on the Net.

    Jon Buscall’s last blog post..It’s Not Just Words – [Copywriting]

  • http://www.jonbuscall.com Jon Buscall

    Great piece, Jason. I think you hit the nail on the head. No wonder it’s tough trying to persuade businesses to invest in social media, let alone schools and non-profits, if moms don’t even know about this stuff.

    Perhaps we need to be talking about ways in which to spread the word more effectively in person as opposed to just on the Net.

    Jon Buscall’s last blog post..It’s Not Just Words – [Copywriting]

  • http://www.culturesmithconsulting.com/news Cheryl Smith

    Fantastic post and perspective! Sometimes it’s frustrating to understand the opportunities that exist and how businesses and people are loosing out. Your mom is a wise woman. Your time will come. Our time will come. I hear it ticking, just around the corner.

    Cheryl Smith’s last blog post..Finding Your Passion

  • http://www.culturesmithconsulting.com/news Cheryl Smith

    Fantastic post and perspective! Sometimes it’s frustrating to understand the opportunities that exist and how businesses and people are loosing out. Your mom is a wise woman. Your time will come. Our time will come. I hear it ticking, just around the corner.

    Cheryl Smith’s last blog post..Finding Your Passion

  • http://twitter.com/jamessocol/status/1002174280 James Socol

    Great post on social media in the “mainstream” http://is.gd/78pB

  • http://twitter.com/ariannap/status/1002187471 Arianna Petkevicius

    RT: chrisbrogan Completely perfect post by @jaybaer : http://is.gd/78pB. Loving the mom test. Mum finally gets facebook, as of last wk :)

  • Jenna

    How funny, I sent a tweet last night while trying to explain twitter to my mom. I find explaining my love for social media interaction is best done is a tutorial, not a conversation. My mom(57) is also a hip gal who has worked in education all of her life and thrives on still having that “youthful vibe.” I have engaged her about getting her own facebook page, she can catch up with old students and her friends on the east coast. Not only is she not interested her response was “I’m on the computer all day, when I get home I want to read the paper (my parents buy the paper still daily), cook dinner and have a glass of wine with your dad.” Point taken. I think social media friends are eager to get the word out there about our new buddy twitter or facebook, but eager is good. Eagerness and enthusiasm will get more people involved in social media activities we love and hopefully help to continue growing the medium.

    Not only is there a “mom test” but I think there is a “Computer Nerd” vs “Non-computer Nerd” test, which involves no stereotypical nerdiness, no pocket protectors or broken glasses. I am a Computer Nerd I consider my computer (work and home) a vehicle for knowledge, insights, entertainment and interaction with the outside world. Other consider the computer a tool they utilize to respond to emails and write proposals sometime buying something on amazon or reading MSN. Some people just won’t get into social media because they don’t get the beauty of computers. My husband and my mom are two of them. My dad on the other hand (56) stumbled on twitter two weeks ago on his own and loves it. He has always been a computer nerd at heart buying me the first Mac when it hit the market. I am my father’s daughter.

    Thanks again for all the great insights it is like working with you again, without the cool lamp…

  • Jenna

    How funny, I sent a tweet last night while trying to explain twitter to my mom. I find explaining my love for social media interaction is best done is a tutorial, not a conversation. My mom(57) is also a hip gal who has worked in education all of her life and thrives on still having that “youthful vibe.” I have engaged her about getting her own facebook page, she can catch up with old students and her friends on the east coast. Not only is she not interested her response was “I’m on the computer all day, when I get home I want to read the paper (my parents buy the paper still daily), cook dinner and have a glass of wine with your dad.” Point taken. I think social media friends are eager to get the word out there about our new buddy twitter or facebook, but eager is good. Eagerness and enthusiasm will get more people involved in social media activities we love and hopefully help to continue growing the medium.

    Not only is there a “mom test” but I think there is a “Computer Nerd” vs “Non-computer Nerd” test, which involves no stereotypical nerdiness, no pocket protectors or broken glasses. I am a Computer Nerd I consider my computer (work and home) a vehicle for knowledge, insights, entertainment and interaction with the outside world. Other consider the computer a tool they utilize to respond to emails and write proposals sometime buying something on amazon or reading MSN. Some people just won’t get into social media because they don’t get the beauty of computers. My husband and my mom are two of them. My dad on the other hand (56) stumbled on twitter two weeks ago on his own and loves it. He has always been a computer nerd at heart buying me the first Mac when it hit the market. I am my father’s daughter.

    Thanks again for all the great insights it is like working with you again, without the cool lamp…

  • http://twitter.com/jamessocol/status/1021086618 James Socol

    @bzkicks It’s easy to forget that social media users are still a minority. http://is.gd/78pB

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/