The Reality of Competition in a Maturing Social Marketplace

Interview with Steve Lundin from Big Frontier when I was in Chicago for a presentation of The NOW Revolution.

We discuss:

  • Competition and social media gurus, wheat, and chaff;
  • The future of Twitter and its stickiness problem;
  • Agencies stubbing their social media toes;
  • Do social crises create measurable business declines;
  • The path to social ubiquity

What do you think?

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