It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move.
The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional.
Below are the Before Social Networking and After Social Networking friendship development scales. Each step in the relationship is measured as a % of how likely you would be to help somebody move.
Do you agree? Is this how your online relationships grow today? PR Firms, is this how you’re developing relationships with reporters and bloggers? Leave a comment.
Before Social Networking Friendship Scale
After Social Networking Friendship Scale