Digital Marketing, Social Media Case Studies, Social Media Strategy, Social Media Tools, Integrated Marketing and Media, Social Media Marketing

Trident Integrates Social Media with Print Ads

I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early.

Trident layers 300x89 Trident Integrates Social Media with Print AdsTrident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like just one thing, but perhaps I’m not hip enough for today’s confectionary trends).

trident ad Trident Integrates Social Media with Print AdsLast Friday (December 18, 2009) Trident ran this full-page ad in USA Today, which was comprised entirely of actual tweets from real, uncompensated fans of the new gum. The brand found the tweets using Twitter search, and approached each person with gum coupons in exchange for featuring their 140-character love notes in the ad.

The ad asks readers to visit the brand on Twitter at http://www.twitter.com/tridentlayers. I’m not sure that particular tactic was successful, as the account has just 190 followers (a far cry from USA Today’s 1+ million readership).

trident facebook Trident Integrates Social Media with Print AdsI might have preferred the call to action be to visit Trident on Facebook, where they have more than 250,000 fans, and are using a nifty coupon app to give you 75 cents off your first pack of the new gum.

The ad also includes a QR code in the bottom left (which I snapped with my nifty Microsoft tag reader). Doing so also takes you to the Twitter account. Handy if you’re reading the newspaper without Internet access nearby, and it also provides another tracking mechanism for the brand. (Note: I’ll be writing more about it next year, but marketers really need to get ready for QR codes. It’s going to be BIG and soon).

Overall, I love this effort. It’s a great example of taking a traditional tactic and making it social, instead of using social as a separate, magical silo.

If you see other examples of social media and print convergence, let me know will ya?

Meanwhile, what do you think of this campaign? Innovative, or much ado about nothing? And if you’ve tried this three-layer gum, drop a comment please. I’m curious.

  • http://blog.catchfiremedia.com/ Mike Templeton

    I think this is a great example of social media integration with traditional media. Trident knows that a full-page ad is going to get people’s attention, but they also realize that the impact of that ad will be almost impossible to track with some tie to the web.

    Leveraging real comments from users (and promoting access to more of them via the Twitter account) is a brilliant use of crowdsourcing content. Can you imagine how long the marketing team could have labored over convincing copy for that ad?

    With Google leading the QR code charge, I think you’re right in saying that these 2D interactive bar codes need to be on the radars of marketers.
    .-= Mike Templeton´s last blog ..Twitter Continues Making Headway With Businesses =-.

  • http://blog.catchfiremedia.com/ Mike Templeton

    I think this is a great example of social media integration with traditional media. Trident knows that a full-page ad is going to get people’s attention, but they also realize that the impact of that ad will be almost impossible to track with some tie to the web.

    Leveraging real comments from users (and promoting access to more of them via the Twitter account) is a brilliant use of crowdsourcing content. Can you imagine how long the marketing team could have labored over convincing copy for that ad?

    With Google leading the QR code charge, I think you’re right in saying that these 2D interactive bar codes need to be on the radars of marketers.
    .-= Mike Templeton´s last blog ..Twitter Continues Making Headway With Businesses =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I agree Mike. I think using real tweets is very compelling, although the ad layout doesn’t “feel” particularly authentic. Thanks very much for the comment.

    • http://www.convinceandconvert.com/ Jay Baer

      I agree Mike. I think using real tweets is very compelling, although the ad layout doesn’t “feel” particularly authentic. Thanks very much for the comment.

  • http://blog.catchfiremedia.com Mike Templeton

    I think this is a great example of social media integration with traditional media. Trident knows that a full-page ad is going to get people’s attention, but they also realize that the impact of that ad will be almost impossible to track with some tie to the web.

    Leveraging real comments from users (and promoting access to more of them via the Twitter account) is a brilliant use of crowdsourcing content. Can you imagine how long the marketing team could have labored over convincing copy for that ad?

    With Google leading the QR code charge, I think you’re right in saying that these 2D interactive bar codes need to be on the radars of marketers.
    .-= Mike Templeton´s last blog ..Twitter Continues Making Headway With Businesses =-.

    • http://www.convinceandconvert.com Jay Baer

      I agree Mike. I think using real tweets is very compelling, although the ad layout doesn’t “feel” particularly authentic. Thanks very much for the comment.

  • http://www.kherize5.com Suzanne Vara

    Jay

    I appreciate their efforts to bring social media to traditional adv and really applaud them for taking the step. Unfortunately they failed as someone did not take into account the had so few followers on twitter. I am guessing they wanted to increase that or did the agency not know they had so few? There is a disconnect here.

    What is interesting here is that generally we scream that it is not about the followers in twitter but in this case it is. If they had more followers the ad and its contents would have more credibility and thousand of bloggers would have blogged about the success of the ad and not that hey they ran a full page ad that had tweets in it. They missed the boat here and did not give enough weight to the other social media channels/tools.

    I am a one flavor of gum kinda person too.

    Look forward to the QR code blog next year.

    Suzanne

    • http://www.convinceandconvert.com/ Jay Baer

      Hi Suzanne. As Karthik states below, it’s of course not all about the follower count, but it does feel a little slight when you click through and see that number. Can’t avoid it.

      I concur that blogger outreach should have been done before the ad ran, instead of after (I was tipped off by someone working on the program). Thanks for the comment.

    • http://www.convinceandconvert.com/ Jay Baer

      Hi Suzanne. As Karthik states below, it’s of course not all about the follower count, but it does feel a little slight when you click through and see that number. Can’t avoid it.

      I concur that blogger outreach should have been done before the ad ran, instead of after (I was tipped off by someone working on the program). Thanks for the comment.

  • http://www.kherize5.com Suzanne Vara

    Jay

    I appreciate their efforts to bring social media to traditional adv and really applaud them for taking the step. Unfortunately they failed as someone did not take into account the had so few followers on twitter. I am guessing they wanted to increase that or did the agency not know they had so few? There is a disconnect here.

    What is interesting here is that generally we scream that it is not about the followers in twitter but in this case it is. If they had more followers the ad and its contents would have more credibility and thousand of bloggers would have blogged about the success of the ad and not that hey they ran a full page ad that had tweets in it. They missed the boat here and did not give enough weight to the other social media channels/tools.

    I am a one flavor of gum kinda person too.

    Look forward to the QR code blog next year.

    Suzanne

  • http://www.kherize5.com Suzanne Vara

    Jay

    I appreciate their efforts to bring social media to traditional adv and really applaud them for taking the step. Unfortunately they failed as someone did not take into account the had so few followers on twitter. I am guessing they wanted to increase that or did the agency not know they had so few? There is a disconnect here.

    What is interesting here is that generally we scream that it is not about the followers in twitter but in this case it is. If they had more followers the ad and its contents would have more credibility and thousand of bloggers would have blogged about the success of the ad and not that hey they ran a full page ad that had tweets in it. They missed the boat here and did not give enough weight to the other social media channels/tools.

    I am a one flavor of gum kinda person too.

    Look forward to the QR code blog next year.

    Suzanne

    • http://www.convinceandconvert.com Jay Baer

      Hi Suzanne. As Karthik states below, it’s of course not all about the follower count, but it does feel a little slight when you click through and see that number. Can’t avoid it.

      I concur that blogger outreach should have been done before the ad ran, instead of after (I was tipped off by someone working on the program). Thanks for the comment.

  • http://www.beastoftraal.com/ Karthik

    Love this approach and I don’t see an issue with ‘just 190 followers’. It was always about what those 190 people are saying about your brand and how often they’re saying it – than then number of people who are saying anything. I do understand that Trident is a mass-market brand and need numbers – but that’s for sales.

    Remember, it is also an extremely low-involvement brand – I mean what does one expect a user of Trident to say…it costs pittance and you forget all about it to the extent that it becomes a commodity. So, if they’re trying to get people talking in such innovative ways – more power to them!

    But Jay, you’re absolutely right about having a ‘call to action’ – add an activity to that – this process would help Trident identify the number of people who have come from the print ad and those people may be worth deeper engagement because they’ve chosen to perform something…mentioned on print, into the digital sphere.

    • http://www.convinceandconvert.com Jay Baer

      Really good point about being a low involvement brand. Gum (even three layer gum) is still gum. I like the QR code as mentioned, but since you can’t track visits to twitter.com/tridentlayers (unless they have some sort of Twitter analytics I don’t know about), measuring success of this is going to be a challenge. Great comment, thanks very much.

  • http://twitter.com/beastoftraal/statuses/6953387029 beastoftraal (Karthik S)

    Twitter Comment


    Admire Trident’s approach in integrating social media & print ads; commented too. [link to post] /by @jaybaer – Posted using Chat Catcher

  • http://twitter.com/beastoftraal/statuses/6953387029 beastoftraal (Karthik S)

    Twitter Comment


    Admire Trident’s approach in integrating social media & print ads; commented too. [link to post] /by @jaybaer – Posted using Chat Catcher

  • http://twitter.com/beastoftraal/statuses/6953387029 beastoftraal (Karthik S)

    Twitter Comment


    Admire Trident’s approach in integrating social media & print ads; commented too. [link to post] /by @jaybaer

    Posted using Chat Catcher

  • http://www.htklatzky.com/ Joanne Cirillo

    Your Message

    Thanks for this example. I’m not sure I am wowed by the effort but it is helpful to look at these early efforts. Keep the examples coming!!

    • http://www.convinceandconvert.com/ Jay Baer

      I absolutely will Joanne, and if you see some social media integration examples in the wild, please let me know.

    • http://www.convinceandconvert.com/ Jay Baer

      I absolutely will Joanne, and if you see some social media integration examples in the wild, please let me know.

  • http://www.htklatzky.com/ Joanne Cirillo

    Your Message

    Thanks for this example. I’m not sure I am wowed by the effort but it is helpful to look at these early efforts. Keep the examples coming!!

  • http://www.htklatzky.com Joanne Cirillo

    Your Message

    Thanks for this example. I’m not sure I am wowed by the effort but it is helpful to look at these early efforts. Keep the examples coming!!

    • http://www.convinceandconvert.com Jay Baer

      I absolutely will Joanne, and if you see some social media integration examples in the wild, please let me know.

  • http://insightsandingenuity.com/ Heather Rast

    At the risk of getting into tactics and going too granular, I think the print ad could have upped its “compelling” factor by featuring the avatars and Twitter handles of those persons who tweeted. The variety of backgrounds and personalities could have helped illustrate some of the gum’s appeal to its audiences, and it would suggest community a little more over brand (self)-serving purposes. But I agree, an intriguing first start.
    .-= Heather Rast´s last blog ..Trust: Can’t Have A Customer Relationship Without It =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Damn, you’re always so smart. I don’t know why I didn’t think of that, but I didn’t. I agree, having the avatars would have made it more interesting visually and would have made it feel more genuine. Would have taken away from the hero shot thought, I suppose.

    • http://www.convinceandconvert.com/ Jay Baer

      Damn, you’re always so smart. I don’t know why I didn’t think of that, but I didn’t. I agree, having the avatars would have made it more interesting visually and would have made it feel more genuine. Would have taken away from the hero shot thought, I suppose.

  • http://insightsandingenuity.com/ Heather Rast

    At the risk of getting into tactics and going too granular, I think the print ad could have upped its “compelling” factor by featuring the avatars and Twitter handles of those persons who tweeted. The variety of backgrounds and personalities could have helped illustrate some of the gum’s appeal to its audiences, and it would suggest community a little more over brand (self)-serving purposes. But I agree, an intriguing first start.
    .-= Heather Rast´s last blog ..Trust: Can’t Have A Customer Relationship Without It =-.

  • http://insightsandingenuity.com Heather Rast

    At the risk of getting into tactics and going too granular, I think the print ad could have upped its “compelling” factor by featuring the avatars and Twitter handles of those persons who tweeted. The variety of backgrounds and personalities could have helped illustrate some of the gum’s appeal to its audiences, and it would suggest community a little more over brand (self)-serving purposes. But I agree, an intriguing first start.
    .-= Heather Rast´s last blog ..Trust: Can’t Have A Customer Relationship Without It =-.

    • http://www.convinceandconvert.com Jay Baer

      Damn, you’re always so smart. I don’t know why I didn’t think of that, but I didn’t. I agree, having the avatars would have made it more interesting visually and would have made it feel more genuine. Would have taken away from the hero shot thought, I suppose.

  • http://twitter.com/NewtekWeb/statuses/6968561174 NewtekWeb (Newtek Web Hosting)

    Twitter Comment


    Interesting article discussing integrating social media with advertising (via @jaybaer)…[link to post]) – Posted using Chat Catcher

  • http://twitter.com/NewtekWeb/statuses/6968561174 NewtekWeb (Newtek Web Hosting)

    Twitter Comment


    Interesting article discussing integrating social media with advertising (via @jaybaer)…[link to post])

    Posted using Chat Catcher

  • http://www.tommartin.typepad.com/ Tom Martin

    Interesting… good first step but hope brands will move farther into total integration vs just bolting SocMe into traditional ads.

    Like you, I think 2010 will be the year… but I’m wondering if to really integrate SocMe with Adv you have to fundamentally rethink the role and goal of your adv campaign. Whereas we used to advertise to drive sales, maybe today the role of advertising is to instigate conversations? What’cha think Jay?
    @TomMartin
    .-= Tom Martin´s last blog ..I Was Wrong. =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I concur. I see social media as the backstop to traditional advertising. Whereas you used to drive ad viewers to retail, and then to the Web, now you’ll drive them to social media. Creating a unified experience where the ad can generate interest, and social media can convert interest into action (soft lead), which leads to a sale, is how I see this funnel developing. In some ways then, social media is taking the place of email newsletter – which used to handle a lot of the soft lead/nurturing duties.

    • http://www.convinceandconvert.com/ Jay Baer

      I concur. I see social media as the backstop to traditional advertising. Whereas you used to drive ad viewers to retail, and then to the Web, now you’ll drive them to social media. Creating a unified experience where the ad can generate interest, and social media can convert interest into action (soft lead), which leads to a sale, is how I see this funnel developing. In some ways then, social media is taking the place of email newsletter – which used to handle a lot of the soft lead/nurturing duties.

  • http://www.tommartin.typepad.com/ Tom Martin

    Interesting… good first step but hope brands will move farther into total integration vs just bolting SocMe into traditional ads.

    Like you, I think 2010 will be the year… but I’m wondering if to really integrate SocMe with Adv you have to fundamentally rethink the role and goal of your adv campaign. Whereas we used to advertise to drive sales, maybe today the role of advertising is to instigate conversations? What’cha think Jay?
    @TomMartin
    .-= Tom Martin´s last blog ..I Was Wrong. =-.

  • http://www.tommartin.typepad.com Tom Martin

    Interesting… good first step but hope brands will move farther into total integration vs just bolting SocMe into traditional ads.

    Like you, I think 2010 will be the year… but I’m wondering if to really integrate SocMe with Adv you have to fundamentally rethink the role and goal of your adv campaign. Whereas we used to advertise to drive sales, maybe today the role of advertising is to instigate conversations? What’cha think Jay?
    @TomMartin
    .-= Tom Martin´s last blog ..I Was Wrong. =-.

    • http://www.convinceandconvert.com Jay Baer

      I concur. I see social media as the backstop to traditional advertising. Whereas you used to drive ad viewers to retail, and then to the Web, now you’ll drive them to social media. Creating a unified experience where the ad can generate interest, and social media can convert interest into action (soft lead), which leads to a sale, is how I see this funnel developing. In some ways then, social media is taking the place of email newsletter – which used to handle a lot of the soft lead/nurturing duties.

  • http://twitter.com/jasonpinto/statuses/6968870425 jasonpinto (jason pinto)

    Twitter Comment


    Love @JayBaer’s comments on QR Codes: “It’s going to be BIG and soon” [link to post] – Posted using Chat Catcher

  • http://twitter.com/jasonpinto/statuses/6968870425 jasonpinto (jason pinto)

    Twitter Comment


    Love @JayBaer’s comments on QR Codes: “It’s going to be BIG and soon” [link to post] – Posted using Chat Catcher

  • http://twitter.com/jasonpinto/statuses/6968870425 jasonpinto (jason pinto)

    Twitter Comment


    Love @JayBaer’s comments on QR Codes: “It’s going to be BIG and soon” [link to post]

    Posted using Chat Catcher

  • http://www.momblebee.com/blog Cheryl Andonian

    I absolutely think the print ad was an interesting example of good media integration. Again though, just sending people to Twitter without giving something in return won’t generate much excitement…Are they planning on continuing this campaign with updated Tweets?
    Haven’t tried the gum, but it reminds me of that gum that Willy Wonka made that has the flavors of a three course meal in every stick.
    .-= Cheryl Andonian´s last blog ..Happy Holidays =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I was thinking the same thing! This is straight out of Wonka. I’ve got to go get some of this gum and check it out (see, it’s working).

    • http://www.convinceandconvert.com/ Jay Baer

      I was thinking the same thing! This is straight out of Wonka. I’ve got to go get some of this gum and check it out (see, it’s working).

  • http://www.momblebee.com/blog Cheryl Andonian

    I absolutely think the print ad was an interesting example of good media integration. Again though, just sending people to Twitter without giving something in return won’t generate much excitement…Are they planning on continuing this campaign with updated Tweets?
    Haven’t tried the gum, but it reminds me of that gum that Willy Wonka made that has the flavors of a three course meal in every stick.
    .-= Cheryl Andonian´s last blog ..Happy Holidays =-.

    • http://www.convinceandconvert.com Jay Baer

      I was thinking the same thing! This is straight out of Wonka. I’ve got to go get some of this gum and check it out (see, it’s working).

  • http://twitter.com/interlinkONE/statuses/6968880333 interlinkONE (interlinkONE)

    Twitter Comment


    RT @jasonpinto: Love @JayBaer’s comments on QR Codes: “It’s going to be BIG and soon” [link to post] – Posted using Chat Catcher

  • http://twitter.com/interlinkONE/statuses/6968880333 interlinkONE (interlinkONE)

    Twitter Comment


    RT @jasonpinto: Love @JayBaer’s comments on QR Codes: “It’s going to be BIG and soon” [link to post]

    Posted using Chat Catcher

  • http://twitter.com/intersection1/statuses/6969301637 intersection1 (Mark Smiciklas)

    Twitter Comment


    CASE STUDY – Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/intersection1/statuses/6969301637 intersection1 (Mark Smiciklas)

    Twitter Comment


    CASE STUDY – Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/intersection1/statuses/6969301637 intersection1 (Mark Smiciklas)

    Twitter Comment


    CASE STUDY – Trident Integrates Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/randylewiskemp/statuses/6971185630 randylewiskemp (Randy Kemp)

    Twitter Comment


    Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/randylewiskemp/statuses/6971185630 randylewiskemp (Randy Kemp)

    Twitter Comment


    Trident Integrates Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/edlee/statuses/6971359416 edlee (Ed Lee)

    Twitter Comment


    nice piece of integration between social media and print advertising. some great suggestions on how to improve the process [link to post] – Posted using Chat Catcher

  • http://twitter.com/edlee/statuses/6971359416 edlee (Ed Lee)

    Twitter Comment


    nice piece of integration between social media and print advertising. some great suggestions on how to improve the process [link to post] – Posted using Chat Catcher

  • http://twitter.com/edlee/statuses/6971359416 edlee (Ed Lee)

    Twitter Comment


    nice piece of integration between social media and print advertising. some great suggestions on how to improve the process [link to post]

    Posted using Chat Catcher

  • http://twitter.com/hdumford/statuses/6973221698 hdumford (Heather Dumford)

    Twitter Comment


    interesting campaign by Trident [link to post] – Posted using Chat Catcher

  • http://twitter.com/hdumford/statuses/6973221698 hdumford (Heather Dumford)

    Twitter Comment


    interesting campaign by Trident [link to post] – Posted using Chat Catcher

  • http://twitter.com/hdumford/statuses/6973221698 hdumford (Heather Dumford)

    Twitter Comment


    interesting campaign by Trident [link to post]

    Posted using Chat Catcher

  • http://twitter.com/missemcee/statuses/6972596423 missemcee (michellechang)

    Twitter Comment


    RT @edlee: nice piece of integration b/w social media & print advertising. some great suggestions on how to improve.. [link to post] – Posted using Chat Catcher

  • http://twitter.com/missemcee/statuses/6972596423 missemcee (michellechang)

    Twitter Comment


    RT @edlee: nice piece of integration b/w social media & print advertising. some great suggestions on how to improve.. [link to post] – Posted using Chat Catcher

  • http://twitter.com/missemcee/statuses/6972596423 missemcee (michellechang)

    Twitter Comment


    RT @edlee: nice piece of integration b/w social media & print advertising. some great suggestions on how to improve.. [link to post]

    Posted using Chat Catcher

  • http://twitter.com/ctmarcom/statuses/6974391642 ctmarcom (Coreen Tossona)

    Twitter Comment


    Nicely done Trident RT @jaybaer Trident Integrates Social Media with Print Ads | | Social Media – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/ctmarcom/statuses/6974391642 ctmarcom (Coreen Tossona)

    Twitter Comment


    Nicely done Trident RT @jaybaer Trident Integrates Social Media with Print Ads | | Social Media – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/ctmarcom/statuses/6974391642 ctmarcom (Coreen Tossona)

    Twitter Comment


    Nicely done Trident RT @jaybaer Trident Integrates Social Media with Print Ads | | Social Media – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://twitter.com/SachaMohabeer/statuses/6974948728 SachaMohabeer (SachaMohabeer)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/SachaMohabeer/statuses/6974948728 SachaMohabeer (SachaMohabeer)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/SachaMohabeer/statuses/6974948728 SachaMohabeer (SachaMohabeer)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://twitter.com/PR_info/statuses/6960706948 PR_info (PR_info)

    Twitter Comment


    Real time consumer feedback for ad purposes. Nice :) RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/PR_info/statuses/6960706948 PR_info (PR_info)

    Twitter Comment


    Real time consumer feedback for ad purposes. Nice :) RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/PR_info/statuses/6960706948 PR_info (PR_info)

    Twitter Comment


    Real time consumer feedback for ad purposes. Nice :) RT @jaybaer Trident Integrates Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/kathysacks/statuses/6969143101 kathysacks (Kathy Sacks)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/kathysacks/statuses/6969143101 kathysacks (Kathy Sacks)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/momblebee/statuses/6969181339 momblebee (cheryl andonian)

    Twitter Comment


    Interesting example of corp media integration RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/momblebee/statuses/6969181339 momblebee (cheryl andonian)

    Twitter Comment


    Interesting example of corp media integration RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/momblebee/statuses/6969181339 momblebee (cheryl andonian)

    Twitter Comment


    Interesting example of corp media integration RT @jaybaer Trident Integrates Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/azcitychik/statuses/6969223887 azcitychik (heather)

    Twitter Comment


    RT @kathysacks: RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/azcitychik/statuses/6969223887 azcitychik (heather)

    Twitter Comment


    RT @kathysacks: RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/azcitychik/statuses/6969223887 azcitychik (heather)

    Twitter Comment


    RT @kathysacks: RT @jaybaer Trident Integrates Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/NewMediaMarket/statuses/6969888595 NewMediaMarket (NewMediaMarket

    Twitter Comment


    Excellent multi-channel marketing integration! RT @jaybaer Trident Integrates Social Media/QR Code with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/NewMediaMarket/statuses/6969888595 NewMediaMarket (NewMediaMarket

    Twitter Comment


    Excellent multi-channel marketing integration! RT @jaybaer Trident Integrates Social Media/QR Code with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/NewMediaMarket/statuses/6969888595 NewMediaMarket (NewMediaMarketing)

    Twitter Comment


    Excellent multi-channel marketing integration! RT @jaybaer Trident Integrates Social Media/QR Code with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/Jeinspaenner/statuses/6976053021 Jeinspaenner (Jessica Einspänn

    Twitter Comment


    print ads go digital [link to post] (via @minervity) #trident – Posted using Chat Catcher

  • http://twitter.com/Jeinspaenner/statuses/6976053021 Jeinspaenner (Jessica Einspänn

    Twitter Comment


    print ads go digital [link to post] (via @minervity) #trident – Posted using Chat Catcher

  • http://twitter.com/Jeinspaenner/statuses/6976053021 Jeinspaenner (Jessica Einspänner)

    Twitter Comment


    print ads go digital [link to post] (via @minervity) #trident

    Posted using Chat Catcher

  • http://twitter.com/colinjnagy/statuses/6976491331 colinjnagy (Colin James Nagy)

    Twitter Comment


    RT @conradlisco: Trident blends social and print advertising [link to post] /via @rnadworny – Posted using Chat Catcher

  • http://twitter.com/colinjnagy/statuses/6976491331 colinjnagy (Colin James Nagy)

    Twitter Comment


    RT @conradlisco: Trident blends social and print advertising [link to post] /via @rnadworny

    Posted using Chat Catcher

  • http://edwardboches.com/ Edward Boches

    Jay,
    Interesting to me, while this is a good idea, it seems a little too much about applying outbound offline tactics to online social environments. Its acknowledging the community, true and involves them, true, but it seems tactical. I try not to promote my own clients in a situation like this, but I’m compelled to call your attention to Panera Bread http://bit.ly/8UKLkl, a brand that has 150,000 + fans on Facebook and and active Twitter stream. If you check out the link above you’ll see an idea where there was a print ad suggesting rivals around the world who need to break bread, everyone form Tiger and Elin to the PC and Mac guys, to heads of state. What made it work so much better were these two things. One, Panera is a social brand to begin with; its cafes welcome people to hangout and connect. And two, the ad was in and of itself social, both in its message and in it purpose of stimulating conversation. Too many brands are jumping on the social media bandwagon for SM sake itself with no real social strategy or commitment. In the future the brands that are really successful will be the brands that learn to *be* social not the brands that learn to *do* social. Great that you are on to this subject. As you know, I write a talk a lot about how social media will, in fact, need more creativity, not just conversation.
    .-= Edward Boches´s last blog ..Can Pepsi buy its way into community and social media? =-.

  • http://edwardboches.com/ Edward Boches

    Jay,
    Interesting to me, while this is a good idea, it seems a little too much about applying outbound offline tactics to online social environments. Its acknowledging the community, true and involves them, true, but it seems tactical. I try not to promote my own clients in a situation like this, but I’m compelled to call your attention to Panera Bread http://bit.ly/8UKLkl, a brand that has 150,000 + fans on Facebook and and active Twitter stream. If you check out the link above you’ll see an idea where there was a print ad suggesting rivals around the world who need to break bread, everyone form Tiger and Elin to the PC and Mac guys, to heads of state. What made it work so much better were these two things. One, Panera is a social brand to begin with; its cafes welcome people to hangout and connect. And two, the ad was in and of itself social, both in its message and in it purpose of stimulating conversation. Too many brands are jumping on the social media bandwagon for SM sake itself with no real social strategy or commitment. In the future the brands that are really successful will be the brands that learn to *be* social not the brands that learn to *do* social. Great that you are on to this subject. As you know, I write a talk a lot about how social media will, in fact, need more creativity, not just conversation.
    .-= Edward Boches´s last blog ..Can Pepsi buy its way into community and social media? =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Hi Edward. Thanks so much for the comment. Honored to have you here (readers, you need to subscribe to Edward’s blog).

      I LOVE the Panera example. Very nicely done. I agree that the ad being ABOUT conversation makes the Panera ad ring more authentic. I’m not sure that Panera being a cafe matters as much, and I’d say Panera has an additional advantage of having been around a bit with its social outposts.

      Trident is a little different because it’s a launch. No history of this gum on Twitter or Facebook, so that cold start makes it a bit tougher. Maybe they would have been better off to try this after the gum had been out for a while? Of course that doesn’t fit very neatly into the rollout strategy.

      And as to creativity, you’re dead on, as usual. If this Trident ad didn’t include actual tweets, I daresay we wouldn’t be talking about it. As an ad, it’s okay. As a first step, and a marker for what’s to come (hopefully), it kicks ass.

    • http://www.convinceandconvert.com/ Jay Baer

      Hi Edward. Thanks so much for the comment. Honored to have you here (readers, you need to subscribe to Edward’s blog).

      I LOVE the Panera example. Very nicely done. I agree that the ad being ABOUT conversation makes the Panera ad ring more authentic. I’m not sure that Panera being a cafe matters as much, and I’d say Panera has an additional advantage of having been around a bit with its social outposts.

      Trident is a little different because it’s a launch. No history of this gum on Twitter or Facebook, so that cold start makes it a bit tougher. Maybe they would have been better off to try this after the gum had been out for a while? Of course that doesn’t fit very neatly into the rollout strategy.

      And as to creativity, you’re dead on, as usual. If this Trident ad didn’t include actual tweets, I daresay we wouldn’t be talking about it. As an ad, it’s okay. As a first step, and a marker for what’s to come (hopefully), it kicks ass.

  • http://edwardboches.com Edward Boches

    Jay,
    Interesting to me, while this is a good idea, it seems a little too much about applying outbound offline tactics to online social environments. Its acknowledging the community, true and involves them, true, but it seems tactical. I try not to promote my own clients in a situation like this, but I’m compelled to call your attention to Panera Bread http://bit.ly/8UKLkl, a brand that has 150,000 + fans on Facebook and and active Twitter stream. If you check out the link above you’ll see an idea where there was a print ad suggesting rivals around the world who need to break bread, everyone form Tiger and Elin to the PC and Mac guys, to heads of state. What made it work so much better were these two things. One, Panera is a social brand to begin with; its cafes welcome people to hangout and connect. And two, the ad was in and of itself social, both in its message and in it purpose of stimulating conversation. Too many brands are jumping on the social media bandwagon for SM sake itself with no real social strategy or commitment. In the future the brands that are really successful will be the brands that learn to *be* social not the brands that learn to *do* social. Great that you are on to this subject. As you know, I write a talk a lot about how social media will, in fact, need more creativity, not just conversation.
    .-= Edward Boches´s last blog ..Can Pepsi buy its way into community and social media? =-.

    • http://www.convinceandconvert.com Jay Baer

      Hi Edward. Thanks so much for the comment. Honored to have you here (readers, you need to subscribe to Edward’s blog).

      I LOVE the Panera example. Very nicely done. I agree that the ad being ABOUT conversation makes the Panera ad ring more authentic. I’m not sure that Panera being a cafe matters as much, and I’d say Panera has an additional advantage of having been around a bit with its social outposts.

      Trident is a little different because it’s a launch. No history of this gum on Twitter or Facebook, so that cold start makes it a bit tougher. Maybe they would have been better off to try this after the gum had been out for a while? Of course that doesn’t fit very neatly into the rollout strategy.

      And as to creativity, you’re dead on, as usual. If this Trident ad didn’t include actual tweets, I daresay we wouldn’t be talking about it. As an ad, it’s okay. As a first step, and a marker for what’s to come (hopefully), it kicks ass.

  • http://twitter.com/edwardboches/statuses/6976678556 edwardboches (edwardboches)

    Twitter Comment


    @jaybaer, good post and Q on trident, [link to post], left you a long comment about another example from panera [link to post] – Posted using Chat Catcher

  • http://twitter.com/edwardboches/statuses/6976678556 edwardboches (edwardboches)

    Twitter Comment


    @jaybaer, good post and Q on trident, [link to post], left you a long comment about another example from panera [link to post] – Posted using Chat Catcher

  • http://twitter.com/edwardboches/statuses/6976678556 edwardboches (edwardboches)

    Twitter Comment


    @jaybaer, good post and Q on trident, [link to post], left you a long comment about another example from panera [link to post]

    Posted using Chat Catcher

  • http://twitter.com/rnadworny/statuses/6976069170 rnadworny (Rich Nadworny)

    Twitter Comment


    Saw this in Sunday’s time. It’s the way forward. RT @conradlisco: Trident blends social and print advertising [link to post] – Posted using Chat Catcher

  • http://twitter.com/rnadworny/statuses/6976069170 rnadworny (Rich Nadworny)

    Twitter Comment


    Saw this in Sunday’s time. It’s the way forward. RT @conradlisco: Trident blends social and print advertising [link to post]

    Posted using Chat Catcher

  • http://twitter.com/theconsumerlab/statuses/6973077619 theconsumerlab (TCL@AlconeMktg

    Twitter Comment


    Trident Layers uses Tweets in new print ad [link to post] – Posted using Chat Catcher

  • http://twitter.com/theconsumerlab/statuses/6973077619 theconsumerlab (TCL@AlconeMktgGrp)

    Twitter Comment


    Trident Layers uses Tweets in new print ad [link to post]

    Posted using Chat Catcher

  • http://twitter.com/conradlisco/statuses/6975488914 conradlisco (Conrad Lisco)

    Twitter Comment


    Trident blends social and print advertising [link to post] – Posted using Chat Catcher

  • http://twitter.com/conradlisco/statuses/6975488914 conradlisco (Conrad Lisco)

    Twitter Comment


    Trident blends social and print advertising [link to post] – Posted using Chat Catcher

  • http://twitter.com/conradlisco/statuses/6975488914 conradlisco (Conrad Lisco)

    Twitter Comment


    Trident blends social and print advertising [link to post]

    Posted using Chat Catcher

  • http://twitter.com/cargillcreative/statuses/6977531701 cargillcreative (Bob Cargill)

    Twitter Comment


    I just read this post by @jaybaer —> “Trident Integrates Social Media with Print Ads” [link to post] – Posted using Chat Catcher

  • http://twitter.com/cargillcreative/statuses/6977531701 cargillcreative (Bob Cargill)

    Twitter Comment


    I just read this post by @jaybaer —> “Trident Integrates Social Media with Print Ads” [link to post] – Posted using Chat Catcher

  • http://twitter.com/cargillcreative/statuses/6977531701 cargillcreative (Bob Cargill)

    Twitter Comment


    I just read this post by @jaybaer —> “Trident Integrates Social Media with Print Ads” [link to post]

    Posted using Chat Catcher

  • http://twitter.com/maggiefox/statuses/6977841300 maggiefox (maggie fox)

    Twitter Comment


    Nice integrated print/Twitter campaign from Trident: [link to post] – Posted using Chat Catcher

  • http://twitter.com/maggiefox/statuses/6977841300 maggiefox (maggie fox)

    Twitter Comment


    Nice integrated print/Twitter campaign from Trident: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/DaynaPollard/statuses/6978083945 DaynaPollard (Dayna Pollard)

    Twitter Comment


    RT @maggiefox: Nice integrated print/Twitter campaign from Trident: [link to post] – Posted using Chat Catcher

  • http://twitter.com/DaynaPollard/statuses/6978083945 DaynaPollard (Dayna Pollard)

    Twitter Comment


    RT @maggiefox: Nice integrated print/Twitter campaign from Trident: [link to post] – Posted using Chat Catcher

  • http://twitter.com/DaynaPollard/statuses/6978083945 DaynaPollard (Dayna Pollard)

    Twitter Comment


    RT @maggiefox: Nice integrated print/Twitter campaign from Trident: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/jdojc/statuses/6979457296 jdojc (Jason Dojc)

    Twitter Comment


    @jaybaer, clever Trident ad but it’s really just a modern take on 3 out of 4 dentists recommend… [link to post] – Posted using Chat Catcher

  • http://twitter.com/jdojc/statuses/6979457296 jdojc (Jason Dojc)

    Twitter Comment


    @jaybaer, clever Trident ad but it’s really just a modern take on 3 out of 4 dentists recommend… [link to post]

    Posted using Chat Catcher

  • http://twitter.com/JoshSPeters/statuses/6988123906 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    Trident Integrates Social Media with Print Ads (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/JoshSPeters/statuses/6988123906 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    Trident Integrates Social Media with Print Ads (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/JoshSPeters/statuses/6988123906 JoshSPeters (Josh Shua Peters)

    Twitter Comment


    Trident Integrates Social Media with Print Ads (via @JayBaer) [link to post]

    Posted using Chat Catcher

  • http://twitter.com/NewspaperGrl/statuses/6988361866 NewspaperGrl (Janet MeinersTha

    Twitter Comment


    RT @JoshSPeters: Trident Integrates Social Media with Print Ads (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/NewspaperGrl/statuses/6988361866 NewspaperGrl (Janet MeinersTha

    Twitter Comment


    RT @JoshSPeters: Trident Integrates Social Media with Print Ads (via @JayBaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/NewspaperGrl/statuses/6988361866 NewspaperGrl (Janet MeinersThaeler)

    Twitter Comment


    RT @JoshSPeters: Trident Integrates Social Media with Print Ads (via @JayBaer) [link to post]

    Posted using Chat Catcher

  • http://twitter.com/irenemalin/statuses/6996987017 irenemalin (IRENE MALIN)

    Twitter Comment


    RT @larrybrauner: Trident Integrates Social Media with Print Ads [link to post] Great example of offline-online/Twitter integration – Posted using Chat Catcher

  • http://twitter.com/irenemalin/statuses/6996987017 irenemalin (IRENE MALIN)

    Twitter Comment


    RT @larrybrauner: Trident Integrates Social Media with Print Ads [link to post] Great example of offline-online/Twitter integration

    Posted using Chat Catcher

  • http://twitter.com/larrybrauner/statuses/6979236738 larrybrauner (Larry Brauner)

    Twitter Comment


    Trident Integrates Social Media with Print Ads [link to post] Great example of offline-online/Twitter integration – Posted using Chat Catcher

  • http://twitter.com/larrybrauner/statuses/6979236738 larrybrauner (Larry Brauner)

    Twitter Comment


    Trident Integrates Social Media with Print Ads [link to post] Great example of offline-online/Twitter integration – Posted using Chat Catcher

  • http://twitter.com/larrybrauner/statuses/6979236738 larrybrauner (Larry Brauner)

    Twitter Comment


    Trident Integrates Social Media with Print Ads [link to post] Great example of offline-online/Twitter integration

    Posted using Chat Catcher

  • http://twitter.com/sedaozmen/statuses/7001653151 sedaozmen (seda irengü özmen)

    Twitter Comment


    Interesting article discussing integrating social media with advertising [link to post] @jaybaer @tridentlayers – Posted using Chat Catcher

  • http://twitter.com/sedaozmen/statuses/7001653151 sedaozmen (seda irengü özmen)

    Twitter Comment


    Interesting article discussing integrating social media with advertising [link to post] @jaybaer @tridentlayers – Posted using Chat Catcher

  • http://twitter.com/sedaozmen/statuses/7001653151 sedaozmen (seda irengü özmen)

    Twitter Comment


    Interesting article discussing integrating social media with advertising [link to post] @jaybaer @tridentlayers

    Posted using Chat Catcher

  • http://twitter.com/stdanitz/statuses/6975013408 stdanitz (Shannon Danitz)

    Twitter Comment


    Trident blends social with traditional for the perfect marketing mix: [link to post] – Posted using Chat Catcher

  • http://twitter.com/stdanitz/statuses/6975013408 stdanitz (Shannon Danitz)

    Twitter Comment


    Trident blends social with traditional for the perfect marketing mix: [link to post] – Posted using Chat Catcher

  • http://twitter.com/stdanitz/statuses/6975013408 stdanitz (Shannon Danitz)

    Twitter Comment


    Trident blends social with traditional for the perfect marketing mix: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/chefpaul9828/statuses/7004360463 chefpaul9828 (Harrison Marketi

    Twitter Comment


    Trident blends social and print advertising: [link to post] – Posted using Chat Catcher

  • http://twitter.com/chefpaul9828/statuses/7004360463 chefpaul9828 (Harrison Marketi

    Twitter Comment


    Trident blends social and print advertising: [link to post] – Posted using Chat Catcher

  • http://twitter.com/chefpaul9828/statuses/7004360463 chefpaul9828 (Harrison Marketing)

    Twitter Comment


    Trident blends social and print advertising: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/johnfoleyjr/statuses/7063087215 johnfoleyjr (John Foley)

    Twitter Comment


    Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes #qrcode – Posted using Chat Catcher

  • http://twitter.com/johnfoleyjr/statuses/7063087215 johnfoleyjr (John Foley)

    Twitter Comment


    Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes #qrcode

    Posted using Chat Catcher

  • http://twitter.com/mollycgaines/statuses/7064140756 mollycgaines (Molly Carter Gai

    Twitter Comment


    RT @johnfoleyjr: Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes – Posted using Chat Catcher

  • http://twitter.com/mollycgaines/statuses/7064140756 mollycgaines (Molly Carter Gaines)

    Twitter Comment


    RT @johnfoleyjr: Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes

    Posted using Chat Catcher

  • http://twitter.com/baldovski/statuses/7063348085 baldovski (Michael Baldovski)

    Twitter Comment


    RT @johnfoleyjr: Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes #qrcode – Posted using Chat Catcher

  • http://twitter.com/baldovski/statuses/7063348085 baldovski (Michael Baldovski)

    Twitter Comment


    RT @johnfoleyjr: Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes #qrcode – Posted using Chat Catcher

  • http://twitter.com/baldovski/statuses/7063348085 baldovski (Michael Baldovski)

    Twitter Comment


    RT @johnfoleyjr: Great example of social media integration with traditional media – [link to post] @jaybaer #qrcodes #qrcode

    Posted using Chat Catcher

  • http://twitter.com/HenryAlzamora/statuses/7091286301 HenryAlzamora (Henry Alzamora)

    Twitter Comment


    Trident as another successful Social Media study case: Trident Social Media Integration with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/HenryAlzamora/statuses/7091286301 HenryAlzamora (Henry Alzamora)

    Twitter Comment


    Trident as another successful Social Media study case: Trident Social Media Integration with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/HenryAlzamora/statuses/7091286301 HenryAlzamora (Henry Alzamora)

    Twitter Comment


    Trident as another successful Social Media study case: Trident Social Media Integration with Print Ads [link to post]

    Posted using Chat Catcher

  • Wikot

    Trident integra su estrategia impresa con redes sociales #twitter #wikot http://ow.ly/QryA

  • http://twitter.com/nelsonwee/statuses/7152910266 nelsonwee (Nelson Wee)

    Twitter Comment


    Innovative Multi-channel, authentic Tweet Advertising RT @jaybaer Trident Gum Marketing Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/nelsonwee/statuses/7152910266 nelsonwee (Nelson Wee)

    Twitter Comment


    Innovative Multi-channel, authentic Tweet Advertising RT @jaybaer Trident Gum Marketing Social Media with Print Ads [link to post] – Posted using Chat Catcher

  • http://twitter.com/nelsonwee/statuses/7152910266 nelsonwee (Nelson Wee)

    Twitter Comment


    Innovative Multi-channel, authentic Tweet Advertising RT @jaybaer Trident Gum Marketing Social Media with Print Ads [link to post]

    Posted using Chat Catcher

  • http://twitter.com/noellemac/statuses/7072889896 noellemac (Noelle McReynolds)

    Twitter Comment


    RT @tweetmeme Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/noellemac/statuses/7072889896 noellemac (Noelle McReynolds)

    Twitter Comment


    RT @tweetmeme Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/noellemac/statuses/7072889896 noellemac (Noelle McReynolds)

    Twitter Comment


    RT @tweetmeme Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://twitter.com/virginiacp/statuses/7121263954 virginiacp (Virgínia Coutinho)

    Twitter Comment


    Mais uma marca 2.0: Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post] – Posted using Chat Catcher

  • http://twitter.com/virginiacp/statuses/7121263954 virginiacp (Virgínia Coutinho)

    Twitter Comment


    Mais uma marca 2.0: Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert [link to post]

    Posted using Chat Catcher

  • http://twitter.com/so_white/statuses/7157787681 so_white (so_white)

    Twitter Comment


    [link to post]
    Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert – Posted using Chat Catcher

  • http://twitter.com/so_white/statuses/7157787681 so_white (so_white)

    Twitter Comment


    [link to post]
    Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert

    Posted using Chat Catcher

  • http://twitter.com/smithsusan/statuses/7094994339 smithsusan (Susan Smith)

    Twitter Comment


    Trident Takes a Traditional Marketing Tactic and Makes It Social [link to post] – Posted using Chat Catcher

  • http://twitter.com/smithsusan/statuses/7094994339 smithsusan (Susan Smith)

    Twitter Comment


    Trident Takes a Traditional Marketing Tactic and Makes It Social [link to post] – Posted using Chat Catcher

  • http://twitter.com/smithsusan/statuses/7094994339 smithsusan (Susan Smith)

    Twitter Comment


    Trident Takes a Traditional Marketing Tactic and Makes It Social [link to post]

    Posted using Chat Catcher

  • http://www.nextlevelblogger.com/ Christian Russell

    While it’s clearly an attempt to socialize their marketing, to me this falls massively short. Gotta disagree with you on this one ;)

    My take on this is that Trident is likely spending a lot of R&D; money to develop an attention-getting product that ultimately will FAIL to get anyone’s attention. And then they’re using very expensive interruption marketing to supposedly brand this new concoction. Another colossal waste of money.

    Just putting the word “twitter” on something doesn’t make it social. It’s cool they’re listening to the audience and using comments. I can’t help but wondering though…if they were REALLY listening, would they really have spent all that cash on three layer gum? Somehow I seriously doubt it.
    .-= Christian Russell´s last blog ..The Biggest Problem with Customers (and how to fix it) =-.

  • http://www.nextlevelblogger.com/ Christian Russell

    While it’s clearly an attempt to socialize their marketing, to me this falls massively short. Gotta disagree with you on this one ;)

    My take on this is that Trident is likely spending a lot of R&D; money to develop an attention-getting product that ultimately will FAIL to get anyone’s attention. And then they’re using very expensive interruption marketing to supposedly brand this new concoction. Another colossal waste of money.

    Just putting the word “twitter” on something doesn’t make it social. It’s cool they’re listening to the audience and using comments. I can’t help but wondering though…if they were REALLY listening, would they really have spent all that cash on three layer gum? Somehow I seriously doubt it.
    .-= Christian Russell´s last blog ..The Biggest Problem with Customers (and how to fix it) =-.

  • http://www.nextlevelblogger.com Christian Russell

    While it’s clearly an attempt to socialize their marketing, to me this falls massively short. Gotta disagree with you on this one ;)

    My take on this is that Trident is likely spending a lot of R&D money to develop an attention-getting product that ultimately will FAIL to get anyone’s attention. And then they’re using very expensive interruption marketing to supposedly brand this new concoction. Another colossal waste of money.

    Just putting the word “twitter” on something doesn’t make it social. It’s cool they’re listening to the audience and using comments. I can’t help but wondering though…if they were REALLY listening, would they really have spent all that cash on three layer gum? Somehow I seriously doubt it.
    .-= Christian Russell´s last blog ..The Biggest Problem with Customers (and how to fix it) =-.

  • http://twitter.com/dawngartin/statuses/7168746220 dawngartin (Dawn Gartin)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] QR codes – to be BIG & soon – Posted using Chat Catcher

  • http://twitter.com/dawngartin/statuses/7168746220 dawngartin (Dawn Gartin)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] QR codes – to be BIG & soon – Posted using Chat Catcher

  • http://twitter.com/dawngartin/statuses/7168746220 dawngartin (Dawn Gartin)

    Twitter Comment


    RT @jaybaer Trident Integrates Social Media with Print Ads [link to post] QR codes – to be BIG & soon

    Posted using Chat Catcher

  • http://twitter.com/jprimost/statuses/7178243150 jprimost (jprimost)

    Twitter Comment


    Great post, even better discussion in the comments: Trident Integrates Social Media with Print Ads (thanks @jaybaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/jprimost/statuses/7178243150 jprimost (jprimost)

    Twitter Comment


    Great post, even better discussion in the comments: Trident Integrates Social Media with Print Ads (thanks @jaybaer) [link to post] – Posted using Chat Catcher

  • http://twitter.com/jprimost/statuses/7178243150 jprimost (jprimost)

    Twitter Comment


    Great post, even better discussion in the comments: Trident Integrates Social Media with Print Ads (thanks @jaybaer) [link to post]

    Posted using Chat Catcher

  • http://twitter.com/AnjaHoffmann/statuses/7193514751 AnjaHoffmann (Anja Hoffmann)

    Twitter Comment


    Inspiring case: Social media integration with traditional media [link to post] #media #marketing – Posted using Chat Catcher

  • http://twitter.com/AnjaHoffmann/statuses/7193514751 AnjaHoffmann (Anja Hoffmann)

    Twitter Comment


    Inspiring case: Social media integration with traditional media [link to post] #media #marketing – Posted using Chat Catcher

  • http://twitter.com/AnjaHoffmann/statuses/7193514751 AnjaHoffmann (Anja Hoffmann)

    Twitter Comment


    Inspiring case: Social media integration with traditional media [link to post] #media #marketing

    Posted using Chat Catcher

  • http://twitter.com/leahsoleil/statuses/7193524624 leahsoleil (Leah Soleil)

    Twitter Comment


    RT @AnjaHoffmann: Inspiring case: Social media integration with traditional media [link to post] #media #marketing – Posted using Chat Catcher

  • http://twitter.com/leahsoleil/statuses/7193524624 leahsoleil (Leah Soleil)

    Twitter Comment


    RT @AnjaHoffmann: Inspiring case: Social media integration with traditional media [link to post] #media #marketing

    Posted using Chat Catcher

  • http://twitter.com/dorothydelia/statuses/7198571143 dorothydelia (Dorothy Milazzo)

    Twitter Comment


    Slightly behind in my reading – Trident ran this full-page ad in USA Today made up of tweets on their product, read [link to post] – Posted using Chat Catcher

  • http://twitter.com/dorothydelia/statuses/7198571143 dorothydelia (Dorothy Milazzo)

    Twitter Comment


    Slightly behind in my reading – Trident ran this full-page ad in USA Today made up of tweets on their product, read [link to post]

    Posted using Chat Catcher

  • Laura DeMeo

    Hi Jay, I just discovered your blog through the SME blog contest! I Love your blog– it is so creative, witty, and relevant.

    This post caught my attention because I am a big gum connoisseur and I noticed the new trident layers right away. I like the apple/ pear layers comb. But my favorite is Trident’s strawberry flavor.

    As for the campaign, It is great that an established company is starting to explore the benefits of social media. Thanks for sharing! Laura

  • Laura DeMeo

    Hi Jay, I just discovered your blog through the SME blog contest! I Love your blog– it is so creative, witty, and relevant.

    This post caught my attention because I am a big gum connoisseur and I noticed the new trident layers right away. I like the apple/ pear layers comb. But my favorite is Trident’s strawberry flavor.

    As for the campaign, It is great that an established company is starting to explore the benefits of social media. Thanks for sharing! Laura

  • http://YourWebsite Laura DeMeo

    Hi Jay, I just discovered your blog through the SME blog contest! I Love your blog– it is so creative, witty, and relevant.

    This post caught my attention because I am a big gum connoisseur and I noticed the new trident layers right away. I like the apple/ pear layers comb. But my favorite is Trident’s strawberry flavor.

    As for the campaign, It is great that an established company is starting to explore the benefits of social media. Thanks for sharing! Laura

  • http://twitter.com/mrsorn/statuses/7220719570 mrsorn (Sorn)

    Twitter Comment


    Integrates Social Media with Print Ads. How to: – [link to post] – Posted using Chat Catcher

  • http://twitter.com/mrsorn/statuses/7220719570 mrsorn (Sorn)

    Twitter Comment


    Integrates Social Media with Print Ads. How to: – [link to post] – Posted using Chat Catcher

  • http://twitter.com/mrsorn/statuses/7220719570 mrsorn (Sorn)

    Twitter Comment


    Integrates Social Media with Print Ads. How to: – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/phichai/statuses/7220952267 phichai (phichai)

    Twitter Comment


    RT @MrSorn: Integrates Social Media with Print Ads. How to: – [link to post] – Posted using Chat Catcher

  • http://twitter.com/phichai/statuses/7220952267 phichai (phichai)

    Twitter Comment


    RT @MrSorn: Integrates Social Media with Print Ads. How to: – [link to post] – Posted using Chat Catcher

  • http://twitter.com/phichai/statuses/7220952267 phichai (phichai)

    Twitter Comment


    RT @MrSorn: Integrates Social Media with Print Ads. How to: – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/hiking_yogini/statuses/7131759303 hiking_yogini (Deb Goeschel)

    Twitter Comment


    Trident Integrates Social Media with Print Ads: [link to post] – Posted using Chat Catcher

  • http://twitter.com/hiking_yogini/statuses/7131759303 hiking_yogini (Deb Goeschel)

    Twitter Comment


    Trident Integrates Social Media with Print Ads: [link to post] – Posted using Chat Catcher

  • http://twitter.com/hiking_yogini/statuses/7131759303 hiking_yogini (Deb Goeschel)

    Twitter Comment


    Trident Integrates Social Media with Print Ads: [link to post] – Posted using Chat Catcher

  • http://twitter.com/hiking_yogini/statuses/7131759303 hiking_yogini (Deb Goeschel)

    Twitter Comment


    Trident Integrates Social Media with Print Ads: [link to post] – Posted using Chat Catcher

  • http://twitter.com/hiking_yogini/statuses/7131759303 hiking_yogini (Deb Goeschel)

    Twitter Comment


    Trident Integrates Social Media with Print Ads: [link to post]

    Posted using Chat Catcher

  • Gautham

    Wow! thats a good one…ideas…ideas…n ideas…grt wrk. If any one follows articles like this pls keep me updated..

  • Gautham

    Wow! thats a good one…ideas…ideas…n ideas…grt wrk. If any one follows articles like this pls keep me updated..

  • Gautham

    Wow! thats a good one…ideas…ideas…n ideas…grt wrk. If any one follows articles like this pls keep me updated..

  • http://YourWebsite Gautham

    Wow! thats a good one…ideas…ideas…n ideas…grt wrk. If any one follows articles like this pls keep me updated..

  • http://www.beastoftraal.com/ Karthik

    Love this approach and I don't see an issue with 'just 190 followers'. It was always about what those 190 people are saying about your brand and how often they're saying it – than then number of people who are saying anything. I do understand that Trident is a mass-market brand and need numbers – but that's for sales.

    Remember, it is also an extremely low-involvement brand – I mean what does one expect a user of Trident to say…it costs pittance and you forget all about it to the extent that it becomes a commodity. So, if they're trying to get people talking in such innovative ways – more power to them!

    But Jay, you're absolutely right about having a 'call to action' – add an activity to that – this process would help Trident identify the number of people who have come from the print ad and those people may be worth deeper engagement because they've chosen to perform something…mentioned on print, into the digital sphere.

    • http://www.convinceandconvert.com/ Jay Baer

      Really good point about being a low involvement brand. Gum (even three layer gum) is still gum. I like the QR code as mentioned, but since you can’t track visits to twitter.com/tridentlayers (unless they have some sort of Twitter analytics I don’t know about), measuring success of this is going to be a challenge. Great comment, thanks very much.

    • http://www.convinceandconvert.com/ Jay Baer

      Really good point about being a low involvement brand. Gum (even three layer gum) is still gum. I like the QR code as mentioned, but since you can’t track visits to twitter.com/tridentlayers (unless they have some sort of Twitter analytics I don’t know about), measuring success of this is going to be a challenge. Great comment, thanks very much.

  • http://twitter.com/sarah_farrugia/status/8195175629 Sarah Farrugia

    #FESPA another great example of print/social media convergence – or blended marketing (whatever) http://bit.ly/4QoIFo (via @MarcusTimson)

  • http://twitter.com/imcchat/status/8611013814 IMCChat

    Trident Integrates Social Media with Print Ads from @JayBaer http://bit.ly/8TNYxM Any other examples for tonight's chat? #IMCchat

  • http://twitter.com/bethharte/status/8611025949 Beth Harte

    RT @IMCchat Trident Integrates Social Media with Print Ads from @JayBaer http://bit.ly/8TNYxM Any other examples for tonight's chat?

  • http://twitter.com/mikefixs/status/8611055539 Mike Johansson

    RT @BethHarte: RT @IMCchat Trident Integrates Social Media with Print Ads from @JayBaer http://bit.ly/8TNYxM Other examples?

  • http://twitter.com/rschoenefeldmsg/status/8611072169 Ryan Schoenefeld

    RT @BethHarte: RT @IMCchat Trident Integrates Social Media with Print Ads from @JayBaer http://bit.ly/8TNYxM Any other examples for tonight's chat?

  • http://twitter.com/rschoenefeldmsg/status/8611153368 Ryan Schoenefeld

    Trident Integrates Social Media into Marketing. http://bit.ly/6WA968. Source: JayBaer #socialmedia #nichemarketing #smartmarketing

  • http://twitter.com/shaunrudy/status/8808400909 Shaun Rudy

    Traditional becomes Social. Trident integrates social media with print ads. Clever stuff! (via @JayBaer) http://bit.ly/8L3oJP

  • http://twitter.com/toddthebrawn/statuses/8845996347 toddthebrawn (Todd Muffley)

    Twitter Comment


    What I am reading: Trident Integrates Social Media with Print Ads – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/toddthebrawn/statuses/8845996347 toddthebrawn (Todd Muffley)

    Twitter Comment






    What I am reading: Trident Integrates Social Media with Print Ads – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/toddthebrawn/status/8845996347 Todd Muffley

    What I am reading: Trident Integrates Social Media with Print Ads – http://bit.ly/8L3oJP

  • http://twitter.com/marybiever/status/8852142255 marybiever

    RT @toddthebrawn: What I am reading: Trident Integrates Social Media with Print Ads – http://bit.ly/8L3oJP

  • http://twitter.com/wendyatnovell/status/9240489716 Wendy Steinle

    I learned something from Trident's strategic integration of social media and traditional ad tactics: http://bit.ly/6WA968

  • http://twitter.com/funomenalrealtr/status/9852068330 Amanda

    Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert http://bit.ly/6gNgsJ <old story, gr8 concept

  • http://twitter.com/funomenalrealtr/status/9852068330 Amanda Wernick

    Trident Integrates Social Media with Print Ads | | Social Media Consulting – Convince & Convert http://bit.ly/6gNgsJ <old story, gr8 concept

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/