Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing

Taking Consumer Reviews Viral with Facebook

The rating of movies is integral to Netflix and its ballyhooed recommendation engine. The more movies you rate, the more accurate Netflix recommendations become.

Rating Ben & Jerrys ice cream flavors might not be as mission-critical to that brand as movie rating are to Neflix, but both companies are leveraging Facebook to ratings a group experience, rather than a solo one.

Facebook Connect enables other Web sites to link to Facebook members’ profiles (with their permission) to push/pull data between the sites and Facebook. Facebook Connect will prove to be the most important development from Facebook since they lifted the students-only provision in September, 2006.

Connect allows the “I know more about you than I used to because we’re both on Facebook” concept, and spreads it across the entire Web. Every time I visit a site, read an article, buy a product, etc. I can let my friends know about it – provided the site deploys Facebook Connect.

Ben & Jerrys and Netflix are two early adopters of this technology. Maybe their implementations of Facebook Connect will give you some ideas of how to leverage it for your brand.
social media strategy ben and jerrys1 163x300 Taking Consumer Reviews Viral with Facebook

Facebook Connect Case Studies

On Ben & Jerrys, visitors click a Connect on Facebook button, followed by a Facebook-generated permission button, to make the bridge between www.benandjerrys.com and Facebook. Clicking the Flavors button takes you to a Flash-based scrolling flavor display. Clicking the flavor pulls up a 1-5 stars rating scale, a comments box, a store locator, and the option to become a fan. You can then decide whether to display your ratings and comments on Facebook.

If you do, your professed love (presumably) of this flavor, a picture of it, and your comments, are included on your Facebook wall, where it can be “liked” and commented upon by your friends.

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The Netflix system is similar, with slightly fewer clicks, although it has the added integration of being able to add the movie to your queue directly from the Facebook wall. Nifty.

social media strategy netflix1 300x73 Taking Consumer Reviews Viral with Facebook

If you’re going to use Facebook as a major component of your social media strategy, tying together your corporate site to Facebook with Connect is worth consideration, isn’t it?

Related
  • http://twitter.com/michaelsdugan/status/1539174597 Michael Dugan

    Taking Consumer Reviews Viral with Facebook | Social Media … http://bit.ly/Gq3p5

  • http://twitter.com/artsybebe/status/1539730406 Lisa

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  • http://twitter.com/140tc/status/ 140 Conference

    Taking Consumer Reviews Viral with Facebook (via @kickofftopic) http://bit.ly/2yyYwZ

  • http://twitter.com/bduverneuil/status/1540693037 Benoit Duverneuil

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  • http://twitter.com/markmayhew/status/1549101902 mark mayhew

    r/t @Avinio Taking Consumer Reviews Viral with Facebook http://bit.ly/1aihtY
    Facebook Connect

  • http://twitter.com/iconic88/status/1560749794 Iconic88

    Taking Consumer Reviews Viral with Facebook http://bit.ly/2yyYwZ

  • http://twitter.com/printmonster/status/1564262241 Stefan

    #Social Media Marketing durch Kundenmeinungen per Facebook Connect: http://tiny.cc/bUp8R

  • http://twitter.com/iriniad/status/1573896483 Irina Iordan

    Taking Consumer Reviews Viral with Facebook http://bit.ly/40IHde

  • http://twitter.com/richardkahuna/status/1594697496 Richard Telofski

    Taking Consumer Reviews Viral with Facebook http://tinyurl.com/cmwbac

  • http://twitter.com/diegocan/status/1916744677 Diego ss

    INTERESTING. Great blog. "Taking consumer reviews VIRAL with Facebook". http://bit.ly/ZU15G

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