Content Marketing, Social Media Strategy, Social Media Marketing

What Brett Favre Can Teach You About Social Media Strategy

I went to the Arizona Cardinals vs. Minnesota Vikings game last Sunday. In addition to pitting two strong NFC teams against one another, the game included an interesting milestone – Brett Favre’s NFL record-tying 283rd consecutive game.

283 NFL games. In a row. Except for sleep and breathe, I’ve never done anything 283 times in a row – impressive stuff for Favre, regardless of your opinions on his Cher-like series of comebacks.

Grab the Lunchpail

In sports, we revere those that come to work every day. The “iron men” of athletics are held in incredibly high esteem. Sure, Favre and Lou Gehrig and Cal Ripken, Jr. are/were great players, but they’ll be remembered most for their incredible durability and consistency.

Lots of players have one or two great seasons – sometimes even an MVP-caliber season. But the players that make the Hall of Fame are those that can sustain a very high level of accomplishment over a long period of time.

The same is true in social media.

Social Media is a Process, Not a Project

Making your company or organization social – truly changing the nature of the relationship between you and your customers – isn’t something to tackle in a month or a quarter. It’s something that must be sustained forever.

Once you start being social, you can’t stop. You can’t tell customers “yeah, we experimented with customer service on Twitter, but we didn’t like it, so you’ll have to go back to emailing us.” Good luck with that.

Social media isn’t about being an overnight success, (great content from Chris Brogan) and don’t fall into the trap of over-promising with regard to social media timelines.

Be The Tortoise, not the Hare

A lot of corporate executives are going to be pounding their fists in early 2010, driving marketers to get on the social media train like never before. “We’ve got to get rolling on social media,” they’ll shout.

I agree that if you’re still on the sidelines, pretty soon your social media silence is going to be deafening. But, jumping in with guns blazing, and trying to “do” social media all at once is entirely the wrong social media strategy.

Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.

As a marketer, your goal needs to be to understand what will drive kinship with your brand, then engaging with customers in a way that fosters that kinship in small chunks, every day.

Winning consumer hearts and minds steadily and wisely is the way to succeed in social media. And the ability to go slow, not fast is what separates long-term Hall of Famers from short-term MVPs.

  • http://twitter.com/sonnygill/statuses/6499129565 sonnygill (Sonny Gill)

    Twitter Comment


    What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)Posted using Chat Catcher

  • http://twitter.com/sonnygill/statuses/6499129565 sonnygill (Sonny Gill)

    Twitter Comment


    What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)Posted using Chat Catcher

  • http://twitter.com/sonnygill/statuses/6499129565 sonnygill (Sonny Gill)

    Twitter Comment


    What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)Posted using Chat Catcher

  • http://twitter.com/sonnygill/statuses/6499129565 sonnygill (Sonny Gill)

    Twitter Comment


    What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)

    Posted using Chat Catcher

  • http://twitter.com/mitchellhislop/statuses/6499603088 mitchellhislop (Mitchell Hislo

    Twitter Comment


    RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] – Posted using Chat Catcher

  • http://twitter.com/mitchellhislop/statuses/6499603088 mitchellhislop (Mitchell Hislo

    Twitter Comment


    RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] – Posted using Chat Catcher

  • http://twitter.com/mitchellhislop/statuses/6499603088 mitchellhislop (Mitchell Hislo

    Twitter Comment


    RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] – Posted using Chat Catcher

  • http://twitter.com/mitchellhislop/statuses/6499603088 mitchellhislop (Mitchell Hislop)

    Twitter Comment


    RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post]

    Posted using Chat Catcher

  • http://www.johnpaulaguiar.com/ John Paul

    Brett can teach you how to be a hard working SOB. That never gives up. Period!
    .-= John Paul´s last blog ..6 Simple Steps To Increase Blog Traffic =-.

  • http://www.johnpaulaguiar.com John Paul

    Brett can teach you how to be a hard working SOB. That never gives up. Period!
    .-= John Paul´s last blog ..6 Simple Steps To Increase Blog Traffic =-.

  • http://twitter.com/kellipoliska/statuses/6500366438 kellipoliska (Kelli)

    Twitter Comment


    Anytime sports are thrown into the mix its a win RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/kellipoliska/statuses/6500366438 kellipoliska (Kelli)

    Twitter Comment


    Anytime sports are thrown into the mix its a win RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • Janet

    What else can Brett teach you? To make a decision and stick with it. Once you decide you’re going to get into social media, keep moving forward. Don’t make the big announcement until you’ve got your programs in place and know how they’ll work. Otherwise, it’s like trumpeting your retirement announcement and then trying to work a new deal.

    • http://www.convinceandconvert.com/ Jay Baer

      Love that analogy Janet. Keep your mouth shut until you’re ready!

  • Janet

    What else can Brett teach you? To make a decision and stick with it. Once you decide you’re going to get into social media, keep moving forward. Don’t make the big announcement until you’ve got your programs in place and know how they’ll work. Otherwise, it’s like trumpeting your retirement announcement and then trying to work a new deal.

    • http://www.convinceandconvert.com Jay Baer

      Love that analogy Janet. Keep your mouth shut until you’re ready!

  • http://www.ericinparkcity.com/ Eric Hoffman

    Seriously Jay, did you really have to rub it in about how bad the Vikings stunk it up on Sunday?! ;)

    The funny thing is that I was pondering a post back when Farve was ‘waffling’ on un-retiring, about how he could have been using social media to go directly to his fans about his decision making process rather than having all the speculation and rumors bubble through the main stream media for weeks.

    In any case, I do really like your analogy about the race being more of a marathon than a sprint – and congrats to the Cards for playing the crap out of my Vikes.
    .-= Eric Hoffman´s last blog ..Mobile Compatabilty =-.

    • http://www.convinceandconvert.com/ Jay Baer

      I did the post before the game started, and trust me, I thought it would be the other way around! I’m hoping Favre crowd sources his retirement plan at season’s end!

      • http://www.ericinparkcity.com/ Eric Hoffman

        Wouldn’t it have been cool if Farve had done a Ustream or Qik to announce his comeback, or perhaps created a Facebook Fan Page where fans could get updates from him as to what he was doing – coaching high school football or whatever. In any case, I agree with you, he should definitely crowd source his plan for after this season!
        .-= Eric Hoffman´s last blog ..Mobile Compatabilty =-.

  • http://www.ericinparkcity.com Eric Hoffman

    Seriously Jay, did you really have to rub it in about how bad the Vikings stunk it up on Sunday?! ;)

    The funny thing is that I was pondering a post back when Farve was ‘waffling’ on un-retiring, about how he could have been using social media to go directly to his fans about his decision making process rather than having all the speculation and rumors bubble through the main stream media for weeks.

    In any case, I do really like your analogy about the race being more of a marathon than a sprint – and congrats to the Cards for playing the crap out of my Vikes.
    .-= Eric Hoffman´s last blog ..Mobile Compatabilty =-.

    • http://www.convinceandconvert.com Jay Baer

      I did the post before the game started, and trust me, I thought it would be the other way around! I’m hoping Favre crowd sources his retirement plan at season’s end!

      • http://www.ericinparkcity.com Eric Hoffman

        Wouldn’t it have been cool if Farve had done a Ustream or Qik to announce his comeback, or perhaps created a Facebook Fan Page where fans could get updates from him as to what he was doing – coaching high school football or whatever. In any case, I agree with you, he should definitely crowd source his plan for after this season!
        .-= Eric Hoffman´s last blog ..Mobile Compatabilty =-.

  • http://twitter.com/braundoug/statuses/6500651583 braundoug (Doug Braun)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy: [link to post] (@jaybaer) – Posted using Chat Catcher

  • http://twitter.com/braundoug/statuses/6500651583 braundoug (Doug Braun)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy: [link to post] (@jaybaer)

    Posted using Chat Catcher

  • http://twitter.com/savyagency/statuses/6500886685 savyagency (The Savy Agency)

    Twitter Comment


    RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/savyagency/statuses/6500886685 savyagency (The Savy Agency)

    Twitter Comment


    RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/GoKTGo/statuses/6499157135 GoKTGo (KT Wall)

    Twitter Comment


    haha RT @sonnygill What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)Posted using Chat Catcher

  • http://twitter.com/GoKTGo/statuses/6499157135 GoKTGo (KT Wall)

    Twitter Comment


    haha RT @sonnygill What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)

    Posted using Chat Catcher

  • http://twitter.com/CubanaLAF/statuses/6499417241 CubanaLAF (Lauren Fernandez)

    Twitter Comment


    Gag me. RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)Posted using Chat Catcher

  • http://twitter.com/CubanaLAF/statuses/6499417241 CubanaLAF (Lauren Fernandez)

    Twitter Comment


    Gag me. RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] (sorry @cubanalaf ;)

    Posted using Chat Catcher

  • http://twitter.com/arikhanson/statuses/6499466043 arikhanson (arikhanson)

    Twitter Comment


    YES! (wish we had won th game, Jay) RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] – Posted using Chat Catcher

  • http://twitter.com/arikhanson/statuses/6499466043 arikhanson (arikhanson)

    Twitter Comment


    YES! (wish we had won th game, Jay) RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/joshuakahn/statuses/6499737688 joshuakahn (Joshua Kahn)

    Twitter Comment


    [link to post] 2/2 – Posted using Chat Catcher

  • http://twitter.com/joshuakahn/statuses/6499737688 joshuakahn (Joshua Kahn)

    Twitter Comment


    [link to post] 2/2

    Posted using Chat Catcher

  • http://twitter.com/joshua_d/statuses/6500336604 joshua_d (josh duncan)

    Twitter Comment


    RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/joshua_d/statuses/6500336604 joshua_d (josh duncan)

    Twitter Comment


    RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/christelhall/statuses/6500591285 christelhall (Christel Hall)

    Twitter Comment


    RT@jaybaer What Brett Favre Can Teach you About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/christelhall/statuses/6500591285 christelhall (Christel Hall)

    Twitter Comment


    RT@jaybaer What Brett Favre Can Teach you About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/kocinamarketing/statuses/6499793037 kocinamarketing (Kocina Market

    Twitter Comment


    RT @mitchellhislop: RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post] – Posted using Chat Catcher

  • http://twitter.com/kocinamarketing/statuses/6499793037 kocinamarketing (Kocina Marketing Co.)

    Twitter Comment


    RT @mitchellhislop: RT @sonnygill: What Brett Favre Can Teach you About SM Strategy via @jaybaer: [link to post]

    Posted using Chat Catcher

  • http://twitter.com/kw2ideas/statuses/6501495657 kw2ideas (KW2)

    Twitter Comment


    RT @jaybaer What Favre Can Teach you About Social Media Strategy [link to post] [WI is leery of the Favre reference, but good ideas] – Posted using Chat Catcher

  • http://twitter.com/kw2ideas/statuses/6501495657 kw2ideas (KW2)

    Twitter Comment


    RT @jaybaer What Favre Can Teach you About Social Media Strategy [link to post] [WI is leery of the Favre reference, but good ideas]

    Posted using Chat Catcher

  • http://twitter.com/WriteBrain/statuses/6501625291 WriteBrain (Karen Nienhauser)

    Twitter Comment


    I don’t follow sports but this makes a heap ‘o sense RT @jaybaer: What Brett Favre Can Teach U About SM Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/WriteBrain/statuses/6501625291 WriteBrain (Karen Nienhauser)

    Twitter Comment


    I don’t follow sports but this makes a heap ‘o sense RT @jaybaer: What Brett Favre Can Teach U About SM Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/chad4404/statuses/6501382217 chad4404 (Chad Hartman)

    Twitter Comment


    RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] ME: Great piece, Brett who? #bitterpackerfan – Posted using Chat Catcher

  • http://twitter.com/chad4404/statuses/6501382217 chad4404 (Chad Hartman)

    Twitter Comment


    RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] ME: Great piece, Brett who? #bitterpackerfan

    Posted using Chat Catcher

  • http://twitter.com/VanMortgage/statuses/6503261258 VanMortgage (Jason Humeniuk)

    Twitter Comment


    R U ready 4 some Football? How about soc. media RT @jaybaer: What Brett Favre Can Teach U About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/VanMortgage/statuses/6503261258 VanMortgage (Jason Humeniuk)

    Twitter Comment


    R U ready 4 some Football? How about soc. media RT @jaybaer: What Brett Favre Can Teach U About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/aslaugok/statuses/6505408509 aslaugok (Aslaug Olette)

    Twitter Comment


    RT @jaybaer: What do you think? Is social media a project, or a process? [link to post] – Posted using Chat Catcher

  • http://justsignal.com/ Brian Roy

    There is no question it is a process, it is hard work, there is no quick fix or easy answer. We talk about the Social Media Lifecycle a lot (Signal, Engagement, Analytic and Action) because I believe it takes all 4 elements to be successful.
    The upside is, once you bake in all four they become a self-reinforcing feedback loop. Customers are more engaged because you act on what they say. Acting on what they say gets you more loyalty, more engaged customers/prospects/fans.
    .-= Brian Roy´s last blog ..Social Media’s Big Problem – Marketers =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Exactly. It’s a circle, not a line. There’s a post in there somewhere. Want to write a guest post ?

  • http://twitter.com/aslaugok/statuses/6505408509 aslaugok (Aslaug Olette)

    Twitter Comment


    RT @jaybaer: What do you think? Is social media a project, or a process? [link to post]

    Posted using Chat Catcher

  • http://justsignal.com Brian Roy

    There is no question it is a process, it is hard work, there is no quick fix or easy answer. We talk about the Social Media Lifecycle a lot (Signal, Engagement, Analytic and Action) because I believe it takes all 4 elements to be successful.
    The upside is, once you bake in all four they become a self-reinforcing feedback loop. Customers are more engaged because you act on what they say. Acting on what they say gets you more loyalty, more engaged customers/prospects/fans.
    .-= Brian Roy´s last blog ..Social Media’s Big Problem – Marketers =-.

    • http://www.convinceandconvert.com Jay Baer

      Exactly. It’s a circle, not a line. There’s a post in there somewhere. Want to write a guest post ?

  • http://www.spiral16.com/ Kelly Kearney

    Great analogy Jay. Social media is definitely a process that is tweaked, refined, and improved over time. A project typically has an end date. If a company is truly interested in building and sustaining a lasting relationship within the community, it doesn’t put an end date on the relationship. As always, keep up the great work.

    Best,
    Kelly Kearney
    @kellykearney
    .-= Kelly Kearney´s last blog ..Online monitoring results show Mangino falls farther than Woods =-.

    • http://www.convinceandconvert.com/ Jay Baer

      Thanks Kelly. I was going to go with “arm strength helps in social media” but that was a stretch. ;)

  • http://www.spiral16.com Kelly Kearney

    Great analogy Jay. Social media is definitely a process that is tweaked, refined, and improved over time. A project typically has an end date. If a company is truly interested in building and sustaining a lasting relationship within the community, it doesn’t put an end date on the relationship. As always, keep up the great work.

    Best,
    Kelly Kearney
    @kellykearney
    .-= Kelly Kearney´s last blog ..Online monitoring results show Mangino falls farther than Woods =-.

    • http://www.convinceandconvert.com Jay Baer

      Thanks Kelly. I was going to go with “arm strength helps in social media” but that was a stretch. ;)

  • http://twitter.com/halverk/statuses/6502994108 halverk (Katja Halverson)

    Twitter Comment


    Wonderful post, great analogy! RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/halverk/statuses/6502994108 halverk (Katja Halverson)

    Twitter Comment


    Wonderful post, great analogy! RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/DannyCorken/statuses/6503311585 DannyCorken (Danny Corken)

    Twitter Comment


    RT #4! @halverk Wonderful post, great analogy! RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/DannyCorken/statuses/6503311585 DannyCorken (Danny Corken)

    Twitter Comment


    RT #4! @halverk Wonderful post, great analogy! RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/JimDeLo/statuses/6503559299 JimDeLo (Jim DeLorenzo)

    Twitter Comment


    Good stuff RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/JimDeLo/statuses/6503559299 JimDeLo (Jim DeLorenzo)

    Twitter Comment


    Good stuff RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/rpliska/statuses/6506470917 rpliska (Robert Pliska)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy [link to post] #CRE #socialmedia @CoyDavidsonCRE – Posted using Chat Catcher

  • http://twitter.com/rpliska/statuses/6506470917 rpliska (Robert Pliska)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy [link to post] #CRE #socialmedia @CoyDavidsonCRE

    Posted using Chat Catcher

  • http://twitter.com/RickYuzzi/statuses/6505463531 RickYuzzi (Rick Yuzzi)

    Twitter Comment


    Brett Fav…va ruh. RT @jaybaer: What do you think? Is social media a project, or a process? [link to post] – Posted using Chat Catcher

  • http://twitter.com/RickYuzzi/statuses/6505463531 RickYuzzi (Rick Yuzzi)

    Twitter Comment


    Brett Fav…va ruh. RT @jaybaer: What do you think? Is social media a project, or a process? [link to post]

    Posted using Chat Catcher

  • http://twitter.com/JanetJoz/statuses/6505525237 JanetJoz (Janet Jozefak)

    Twitter Comment


    “soon your social media silence is going to be deafening” RT @jaybaer Thoughts? Is social media a project or a process? [link to post] – Posted using Chat Catcher

  • http://twitter.com/JanetJoz/statuses/6505525237 JanetJoz (Janet Jozefak)

    Twitter Comment


    “soon your social media silence is going to be deafening” RT @jaybaer Thoughts? Is social media a project or a process? [link to post]

    Posted using Chat Catcher

  • http://twitter.com/genexerjv/statuses/6505580368 genexerjv (John P Vajda)

    Twitter Comment


    RT @jaybaer: What do you think? Is social media a project, or a process? [link to post] – Slow and methodical= Process! – Posted using Chat Catcher

  • http://twitter.com/genexerjv/statuses/6505580368 genexerjv (John P Vajda)

    Twitter Comment


    RT @jaybaer: What do you think? Is social media a project, or a process? [link to post] – Slow and methodical= Process!

    Posted using Chat Catcher

  • http://twitter.com/carriejs/statuses/6505822128 carriejs (Carrie Shields)

    Twitter Comment


    Def a process. Love the vlog/blog. RT @jaybaer: What do you think? Is social media a project, or a process? [link to post] – Posted using Chat Catcher

  • http://twitter.com/carriejs/statuses/6505822128 carriejs (Carrie Shields)

    Twitter Comment


    Def a process. Love the vlog/blog. RT @jaybaer: What do you think? Is social media a project, or a process? [link to post]

    Posted using Chat Catcher

  • http://twitter.com/DFRATT4/statuses/6506056530 DFRATT4 (Don Frattaroli)

    Twitter Comment


    Interesting analogy and insight Jay RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] ^W – Posted using Chat Catcher

  • http://twitter.com/DFRATT4/statuses/6506056530 DFRATT4 (Don Frattaroli)

    Twitter Comment


    Interesting analogy and insight Jay RT @jaybaer: What Brett Favre Can Teach you About Social Media Strategy [link to post] ^W

    Posted using Chat Catcher

  • http://twitter.com/djwaldow/statuses/6514180378 djwaldow (DJ Waldow)

    Twitter Comment


    That @jaybaer dude. Wow. Inspired to do vid/blog at Cardinals-Vikings game. [link to post] Cards won = icing on the cake – Posted using Chat Catcher

  • http://twitter.com/djwaldow/statuses/6514180378 djwaldow (DJ Waldow)

    Twitter Comment


    That @jaybaer dude. Wow. Inspired to do vid/blog at Cardinals-Vikings game. [link to post] Cards won = icing on the cake

    Posted using Chat Catcher

  • http://twitter.com/digmktg/statuses/6517382146 digmktg (Deb J Jones)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/digmktg/statuses/6517382146 digmktg (Deb J Jones)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://twitter.com/DediKatedVA/statuses/6567756553 DediKatedVA (Deborah Reynolds)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy, [link to post] – Posted using Chat Catcher

  • http://twitter.com/DediKatedVA/statuses/6567756553 DediKatedVA (Deborah Reynolds)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy, [link to post]

    Posted using Chat Catcher

  • http://twitter.com/MackCollier/statuses/6573388648 MackCollier (Mack Collier)

    Twitter Comment


    What Brett Farve can teach you about social media strategy @jaybaer – [link to post] – Posted using Chat Catcher

  • http://twitter.com/MackCollier/statuses/6573388648 MackCollier (Mack Collier)

    Twitter Comment


    What Brett Farve can teach you about social media strategy @jaybaer – [link to post]

    Posted using Chat Catcher

  • http://mikepascucci.com/ Mike P

    Love the tortoise and hare comment, too funny that I wrote a blog post on the same “concept” http://mikepascucci.com/2009/12/07/tortoise-beats-hare/ on the 7th.

    Mike
    .-= Mike P´s last blog ..Tortoise beats Hare =-.

  • http://mikepascucci.com Mike P

    Love the tortoise and hare comment, too funny that I wrote a blog post on the same “concept” http://mikepascucci.com/2009/12/07/tortoise-beats-hare/ on the 7th.

    Mike
    .-= Mike P´s last blog ..Tortoise beats Hare =-.

  • http://twitter.com/jkb1969/statuses/6575732423 jkb1969 (Jeff Bruneau)

    Twitter Comment


    RT @MackCollier: What Brett Farve can teach you about social media strategy @jaybaer – [link to post] – Posted using Chat Catcher

  • http://twitter.com/jkb1969/statuses/6575732423 jkb1969 (Jeff Bruneau)

    Twitter Comment


    RT @MackCollier: What Brett Farve can teach you about social media strategy @jaybaer – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/elisemitch/statuses/6535522506 elisemitch (Elise Mitchell)

    Twitter Comment


    Good thinking @jaybaer on what Brett Favre can teach us about social media strategy — it’s a process not a project [link to post] – Posted using Chat Catcher

  • http://twitter.com/elisemitch/statuses/6535522506 elisemitch (Elise Mitchell)

    Twitter Comment


    Good thinking @jaybaer on what Brett Favre can teach us about social media strategy — it’s a process not a project [link to post]

    Posted using Chat Catcher

  • http://twitter.com/dibbler46/statuses/6579531224 dibbler46 (Katherine Q. Diblin

    Twitter Comment


    @jaybear @mackcollier Social media is a process not a project. Yes! [link to post] – Posted using Chat Catcher

  • http://twitter.com/dibbler46/statuses/6579531224 dibbler46 (Katherine Q. Dibling)

    Twitter Comment


    @jaybear @mackcollier Social media is a process not a project. Yes! [link to post]

    Posted using Chat Catcher

  • http://twitter.com/chrisbrogan/statuses/6595497217 chrisbrogan (Chris Brogan)

    Twitter Comment


    I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well- [link to post] – Posted using Chat Catcher

  • http://twitter.com/chrisbrogan/statuses/6595497217 chrisbrogan (Chris Brogan)

    Twitter Comment


    I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well- [link to post]

    Posted using Chat Catcher

  • http://twitter.com/Jfavreau/statuses/6595526944 Jfavreau (Jfavreau)

    Twitter Comment


    Brett Favre! RT @chrisbrogan: I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well- [link to post] – Posted using Chat Catcher

  • http://twitter.com/Jfavreau/statuses/6595526944 Jfavreau (Jfavreau)

    Twitter Comment


    Brett Favre! RT @chrisbrogan: I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well- [link to post]

    Posted using Chat Catcher

  • http://twitter.com/VMGDesigns/statuses/6595528917 VMGDesigns (Vishal V. Kaura)

    Twitter Comment


    RT @chrisbrogan: I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well- [link to post] – Posted using Chat Catcher

  • http://twitter.com/VMGDesigns/statuses/6595528917 VMGDesigns (Vishal V. Kaura)

    Twitter Comment


    RT @chrisbrogan: I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well- [link to post]

    Posted using Chat Catcher

  • http://twitter.com/chuckreynolds/statuses/6595520778 chuckreynolds (Chuck Reynolds)

    Twitter Comment


    RT @chrisbrogan: I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well – [link to post] – Posted using Chat Catcher

  • http://twitter.com/chuckreynolds/statuses/6595520778 chuckreynolds (Chuck Reynolds)

    Twitter Comment


    RT @chrisbrogan: I like @jaybaer’s stuff so much . Here, he does the “football to business” thing well – [link to post]

    Posted using Chat Catcher

  • http://jamiefavreau.wordpress.com/ Jamie Favreau

    Very good analogy. I also think sometimes the STAR player who does NOT have a team no matter how much MVP status he has will not win the championship. I guess with out a strong strategy and a team in place who will support you. You are the MVP but with out a team. So what good is being the MVP if you are NOT going to get past the first season??? These things I wonder.

    With out good leadership is another way your social media plan may fail. They might opt out too early or hire the wrong person. When these things happen it is as bad as drafting the wrong player or relying on players who can not do the job properly. Which intern can be fatal.

    I am full of sports analogies… I guess my hockey love runs deep.
    .-= Jamie Favreau´s last blog ..Social Media to Save the NHL (Last installment a bit late) =-.

  • http://jamiefavreau.wordpress.com Jamie Favreau

    Very good analogy. I also think sometimes the STAR player who does NOT have a team no matter how much MVP status he has will not win the championship. I guess with out a strong strategy and a team in place who will support you. You are the MVP but with out a team. So what good is being the MVP if you are NOT going to get past the first season??? These things I wonder.

    With out good leadership is another way your social media plan may fail. They might opt out too early or hire the wrong person. When these things happen it is as bad as drafting the wrong player or relying on players who can not do the job properly. Which intern can be fatal.

    I am full of sports analogies… I guess my hockey love runs deep.
    .-= Jamie Favreau´s last blog ..Social Media to Save the NHL (Last installment a bit late) =-.

  • http://twitter.com/bbrodigan/statuses/6599723676 bbrodigan (Brad Brodigan)

    Twitter Comment


    RT @jaybaer What Brett Favre Can Teach You @ Social Media Strategy [link to post] I love people passionate @ authentic sm engagement – Posted using Chat Catcher

  • http://twitter.com/bbrodigan/statuses/6599723676 bbrodigan (Brad Brodigan)

    Twitter Comment


    RT @jaybaer What Brett Favre Can Teach You @ Social Media Strategy [link to post] I love people passionate @ authentic sm engagement

    Posted using Chat Catcher

  • http://twitter.com/JDEbberly/statuses/6688332098 JDEbberly (J D Ebberly)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy, by @JayBaer – [link to post] – Posted using Chat Catcher

  • http://twitter.com/JDEbberly/statuses/6688332098 JDEbberly (J D Ebberly)

    Twitter Comment


    What Brett Favre Can Teach You About Social Media Strategy, by @JayBaer – [link to post]

    Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/6732339760 KrisColvin (Kristi Colvin)

    Twitter Comment


    Was this written for me??!! :-) RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post] – Posted using Chat Catcher

  • http://twitter.com/KrisColvin/statuses/6732339760 KrisColvin (Kristi Colvin)

    Twitter Comment


    Was this written for me??!! :-) RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post]

    Posted using Chat Catcher

  • http://www.JukemFootball.com/ Michelle @JukemFootball

    Excellent article! I will be sending folks to read this – it really does take finding an analogy that resonates with people. They can get this. Well done. Thanks!

  • http://www.JukemFootball.com Michelle @JukemFootball

    Excellent article! I will be sending folks to read this – it really does take finding an analogy that resonates with people. They can get this. Well done. Thanks!

  • http://twitter.com/LongoMR/statuses/6732902532 LongoMR (Jim Longo)

    Twitter Comment


    RT @TomMartin: Great advice from @jaybaer you gotta bring it every day to be great in business [link to post] – Posted using Chat Catcher

  • http://twitter.com/LongoMR/statuses/6732902532 LongoMR (Jim Longo)

    Twitter Comment


    RT @TomMartin: Great advice from @jaybaer you gotta bring it every day to be great in business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/TomMartin/statuses/6732517768 TomMartin (Tom Martin)

    Twitter Comment


    Great advice from @jaybaer you gotta bring it every day to be great in business [link to post] – Posted using Chat Catcher

  • http://twitter.com/TomMartin/statuses/6732517768 TomMartin (Tom Martin)

    Twitter Comment


    Great advice from @jaybaer you gotta bring it every day to be great in business [link to post]

    Posted using Chat Catcher

  • http://twitter.com/nakeasitemgr/status/6776105548 Nakea, Inc.

    What Brett Favre (or anything else consistent) can teach you about social media strategy:m http://ow.ly/Nben

  • http://twitter.com/DavidKBrake/statuses/6801901533 DavidKBrake (David K. Brake)

    Twitter Comment


    Social media: A project, or a process? What do you think? [link to post] #socialmedia – Posted using Chat Catcher

  • http://twitter.com/DavidKBrake/statuses/6801901533 DavidKBrake (David K. Brake)

    Twitter Comment


    Social media: A project, or a process? What do you think? [link to post] #socialmedia

    Posted using Chat Catcher

  • http://twitter.com/davidkbrake/status/6801901533 David K. Brake

    Social media: A project, or a process? What do you think? http://bit.ly/8dQ05g #socialmedia

  • http://twitter.com/davidkbrake/status/6820578157 David K. Brake

    Social media: Is it a project, or a process? What do you think? http://bit.ly/8dQ05g #socialmedia

  • http://twitter.com/davidkbrake/status/6822990942 David K. Brake

    What Brett Favre can teach you about social media strategy http://ow.ly/Nu3f #socialmedia #brettfavre #tips

  • http://twitter.com/davidkbrake/status/6872470430 David K. Brake

    Social media: A project, or a process? What do you think? http://bit.ly/8dQ05g #socialmedia #twittertips

  • http://twitter.com/countup/status/6872850024 Arnold Melm

    RT @DavidKBrake: Social media: A project, or a process? What do you think? http://bit.ly/8dQ05g #socialmedia #twittertips

  • http://twitter.com/tbsocialmedia/status/6874244088 Marco van de Kamp

    RT @DavidKBrake: Social media: A project, or a process? What do you think? http://bit.ly/8dQ05g #socialmedia #twittertips

  • http://twitter.com/grpaiva/status/6878668059 Gustavo Paiva

    RT @TBsocialmedia: RT @DavidKBrake: Social media: A project, or a process? What do you think? http://bit.ly/8dQ05g #socialmedia #twittertips

  • http://twitter.com/Genuine/statuses/7106329121 Genuine (Jim Turner)

    Twitter Comment


    RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post] [Lunchpail Social Media - Love it!] – Posted using Chat Catcher

  • http://twitter.com/Genuine/statuses/7106329121 Genuine (Jim Turner)

    Twitter Comment


    RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy [link to post] [Lunchpail Social Media - Love it!]

    Posted using Chat Catcher

  • http://twitter.com/genuine/status/7106329121 Jim Turner

    RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy http://bit.ly/8dQ05g [Lunchpail Social Media - Love it!]

  • http://twitter.com/tbsocialmedia/status/7107083100 Marco van de Kamp

    RT @jaybaer What Brett Favre Can Teach You About Social Media Strategy http://bit.ly/8dQ05g [Lunchpail Social Media - Love it!]

  • Pingback: Why Are Social Media Blog Post Titles Becoming Increasingly Ridiculous? | Mark Wanczak

  • letstalkandchat

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