YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
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Why People Provide the Power of Now

This is a short presentation I gave – one of my favorites last year – at the ExactTarget Connections conference in Indianapolis.

pf button both Why People Provide the Power of Now
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • jaybaer

    @swoodruff Thanks sir. Happy New Year!

  • moniquefletche4

    @CheriMarchio Looking for a better job? If so you can be your own boss and work from home making 4k a month mymoneyjournalsite .com

  • 40deuce

    Great talk, Jay!

    I really loved it. I’ve already shared it online and passed it along to people in my org. too.

    Thanks!

    Cheers,

    Sheldon, community manager for Sysomos

  • JGfromOC

    Jay this is awesome! I wish more organizations could wrap their heads around what you spoke about. Well done!

  • HotSpotPromo

    This is brilliant, @jaybaer. “hiring for passion and training for skill” – fabulous. I so agree. The workplace is changing so fast, and our schools are still training for the industrial age. Mind boggling. Everyone needs to watch this.