Digital Marketing, Guest Posts, Social Business, Social Media Strategy, Personal Branding, PR 20, Social Media Staffing and Operations

Why the Digital Divide is Death to Your PR Firm

Elizabeth009Web.JPG Why the Digital Divide is Death to Your PR FirmGuest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries.

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. He’s been relatively happy at his new job, but is looking for the next career challenge. Naturally, I asked about his interest in mastering social media for his clients.

His answer? “Well, I got to start a Twitter feed for one client, but we no longer work for them. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.”

digital divide Why the Digital Divide is Death to Your PR FirmI don’t believe in a “digital divide.” Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It:

  • Weakens Your Firm: Your agency is highly vulnerable to poaching since your “pocket of expertise” can walk out of the door. (And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting)
  • Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. It’s a big world out there.)
  • Limits the Opportunity for Our Industry: In case you missed it, we’re not the only group chasing this particular “golden goose.” Advertising shops, SEO agencies, email consultants…the list goes on. If we continue to resist teaching ALL of our professionals how to develop and execute digital strategy, there are plenty of others who would be happy to absorb our budgets.
  • Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. Stop delegating and start absorbing. Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference.

You Can Start the Fire

The good news? It’s possible to ignite a cultural change in moments. Here’s how to start:

  1. Instead of compartmentalizing your digital champions, turn them into teachers: They can still lead projects, but make sure they are rewarded by their ability to help others achieve digital breakthroughs.
  2. Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.
  3. Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. Bad idea. Why not try spending time commenting in your targets’ community blogs? First, you’ll be “fishing where the fish are,” and second, you’ll be learning about what matters to your audience before you start “writing at them” in a blog. That’s the essence of a good social media strategy, anyway.
  4. Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. But today’s online environment puts a high premium on shareable lessons and insights. Pick 5 teachers to help you on your journey. A few of my favorites:  Jay Baer, Deirdre Breakenridge, Valeria Maltoni, Jason Falls, and Dave Fleet.
  5. Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? Then, define a social and thought leadership strategy to get them there.
  6. Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. And, it’s harder to get rid of you and that “media relations” retainer.

A parting thought for the leaders of tomorrow. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. Read, learn and experiment on your own. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. Just get started.

Don’t let others decide the kind of professional you should become. And when it’s your turn to lead, remember that united we stand, divided we fall.

(photo by ellenm1)

Related
  • http://twitter.com/innovateaz/status/18422328352 Innovate AZ

    Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a N… http://bit.ly/c2rX7y

  • http://twitter.com/wissensauslese/status/18422328232 Wissensauslese

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing D… http://bit.ly/d0s23E #marketing

  • http://twitter.com/epopdev/status/18422328858 Jim Weldon

    Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a N… http://bit.ly/9MO595

  • http://twitter.com/erwinjansen/status/18422328778 erwinjansen

    Why the Digital Divide is Death to Your PR Firm http://tinyurl.com/38qdggg

  • http://twitter.com/epopdev/status/18422328858 Jim Weldon

    Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a N… http://bit.ly/9MO595

  • http://twitter.com/erwinjansen/status/18422328778 erwinjansen

    Why the Digital Divide is Death to Your PR Firm http://tinyurl.com/38qdggg

  • http://twitter.com/veillesmo/status/18422329342 Medias Sociaux

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/cgkMVk /via @jaybaer

  • http://twitter.com/veillesmo/status/18422329342 Medias Sociaux

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/cgkMVk /via @jaybaer

  • http://twitter.com/thgbusiness/status/18422330025 Santi Chacon

    Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a N… http://bit.ly/9MO595

  • http://twitter.com/blogmanana/status/18422330009 Blog Manana

    New @jaybaer Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595

  • http://twitter.com/thgbusiness/status/18422330025 Santi Chacon

    Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a N… http://bit.ly/9MO595

  • http://twitter.com/blogmanana/status/18422330009 Blog Manana

    New @jaybaer Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595

  • http://twitter.com/tinhangliu/status/18422330775 Tin Hang Liu

    RT @jaybaer Why the Digital Divide is Death to Your PR Firm http://bit.ly/9LJf7a #SMM

  • http://twitter.com/f2facebook/status/18422330615 Face to Facebook

    RT @jaybaer Why the Digital Divide is Death to Your PR Firm http://bit.ly/9LJf7a #SMM

  • http://twitter.com/f2facebook/status/18422330615 Face to Facebook

    RT @jaybaer Why the Digital Divide is Death to Your PR Firm http://bit.ly/9LJf7a #SMM

  • http://twitter.com/doktormarketing/status/18422331631 Doktor Marketing

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595 #ConvinceandConvert

  • http://twitter.com/per_call/status/18422331970 Per Call

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595

  • http://twitter.com/per_call/status/18422331970 Per Call

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595

  • http://twitter.com/kworkmanflood/status/18422698094 Kelly Workman-Flood

    Jay Baer Blog: Why the Digital Divide is Death to Your PR Firm http://bit.ly/cnBnle Full http://bit.ly/ai5r62

  • http://twitter.com/kworkmanflood/status/18422698094 Kelly Workman-Flood

    Jay Baer Blog: Why the Digital Divide is Death to Your PR Firm http://bit.ly/cnBnle Full http://bit.ly/ai5r62

  • http://twitter.com/mostash/status/18423351047 mo’ stash

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595

  • http://twitter.com/social_medio/status/18423350678 SocialMedio

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bJxDWZ

  • http://twitter.com/tremblestudio/status/18423397478 ★ Hector Perez-Nieto

    RT @bullseyevideo: Why the Digital Divide is Death to Your PR Firm http://dld.bz/mmQB

  • http://twitter.com/claudiovaccaro/status/18423487489 Claudio Vaccaro

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/9MO595

  • http://twitter.com/cyranonaples/status/18424255014 Claudio Fiorani

    Why the Digital Divide is Death to Your PR Firm | Guest Posts …: If we continue to resist teaching ALL of our pr… http://bit.ly/bpV8XR

  • http://twitter.com/cyranonaples/status/18424255014 Claudio Fiorani

    Why the Digital Divide is Death to Your PR Firm | Guest Posts …: If we continue to resist teaching ALL of our pr… http://bit.ly/bpV8XR

  • http://twitter.com/redactedtv/status/18424378173 {redactedmedia}

    #mktg Why the Digital Divide is Death to Your PR Firm – Guest post by Elizabeth Sosnow, Managing Director of BlissPR… http://ht.ly/1871it

  • http://twitter.com/redactedtv/status/18424378173 {redactedmedia}

    #mktg Why the Digital Divide is Death to Your PR Firm – Guest post by Elizabeth Sosnow, Managing Director of BlissPR… http://ht.ly/1871it

  • http://twitter.com/webstratagem/status/18424378332 Patrick Calero

    #mktg Why the Digital Divide is Death to Your PR Firm – Guest post by Elizabeth Sosnow, Managing Director of BlissPR… http://ht.ly/1871is

  • http://twitter.com/webstratagem/status/18424378332 Patrick Calero

    #mktg Why the Digital Divide is Death to Your PR Firm – Guest post by Elizabeth Sosnow, Managing Director of BlissPR… http://ht.ly/1871is

  • http://twitter.com/kdrewien/status/18424436268 Kathy Drewien

    Social Biz: Why the Digital Divide is Death to Your PR Firm http://ow.ly/1870M0

  • http://twitter.com/aronstevenson/status/18424437124 Aron Stevenson

    Why the Digital Divide is Death to Your PR Firm – Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a Ne… http://ow.ly/1870LB

  • http://twitter.com/berpelding/status/18424500796 Brad

    Why the Digital Divide is Death to Your PR Firm – Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a Ne… http://ow.ly/1870fz

  • Bret Simmons

    Brilliant. Too many – most – PR firms still don't get it. They are still stuck in the old paradigm of interruption marketing. I tell folks never to take advice from someone that does not personally practice what they preach, and most leadership at PR firms are still digital dummies. Good stuff. Bret

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/desabol/status/18428310052 Dave Sabol

    Sharing: Why the Digital Divide is Death to Your PR Firm: Guest post by Elizabeth Sosnow, Managing Director of Bli… http://bit.ly/c2rX7y

  • http://twitter.com/beastoftraal/status/18428740905 Karthik S

    Sigh-worthy, for PR firms; chance to learn too! – Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/padmaja_nagarur/status/18429196915 Padmaja Nagarur

    Slow adoption might not work too well either! RT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/kexino/status/18429828290 Gee Ranasinha

    Why the Digital Divide is Death to Your PR Firm http://is.gd/dqfiL

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/mmesocialmedia/status/18430260422 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/smartreno/status/18430627091 Bret Simmons

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/smartreno/status/18430627091 Bret Simmons

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/smartreno/status/18430627091 Bret Simmons

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/smartreno/status/18430627091 Bret Simmons

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/smartreno/status/18430627091 Bret Simmons

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/smartreno/status/18430627091 Bret Simmons

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/drbret/status/18430626689 drbret

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/drbret/status/18430626689 drbret

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/drbret/status/18430626689 drbret

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/drbret/status/18430626689 drbret

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/drbret/status/18430626689 drbret

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/drbret/status/18430626689 drbret

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/analectic/status/18430927259 Nitin Srivastava

    Gives me good idea, but I'm not in PR domain,useful mRT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/analectic/status/18430927259 Nitin Srivastava

    Gives me good idea, but I'm not in PR domain,useful mRT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/analectic/status/18430927259 Nitin Srivastava

    Gives me good idea, but I'm not in PR domain,useful mRT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/analectic/status/18430927259 Nitin Srivastava

    Gives me good idea, but I'm not in PR domain,useful mRT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/analectic/status/18430927259 Nitin Srivastava

    Gives me good idea, but I'm not in PR domain,useful mRT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/analectic/status/18430927259 Nitin Srivastava

    Gives me good idea, but I'm not in PR domain,useful mRT @beastoftraal: Why the Digital Divide is Death to Your PR Firm http://bit.ly/aKKyMa

  • http://twitter.com/benasmith/status/18430997264 Ben Smith

    Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/benasmith/status/18430997264 Ben Smith

    Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/benasmith/status/18430997264 Ben Smith

    Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/benasmith/status/18430997264 Ben Smith

    Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/benasmith/status/18430997264 Ben Smith

    Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/benasmith/status/18430997264 Ben Smith

    Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/internetcoachfr/status/18433098790 sadie harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/KaufmanwithAK Alex Kaufman

    Decently accurate. Question for some is, if they were a SoMe thought leader/delivery in their previous company (client not agency) should they go out solo or hit up agencies to bring them in..? Hmmn..

  • http://twitter.com/KaufmanwithAK Alex Kaufman

    Decently accurate. Question for some is, if they were a SoMe thought leader/delivery in their previous company (client not agency) should they go out solo or hit up agencies to bring them in..? Hmmn..

  • Pholden

    Great post but of course I knew it would be! There is definitely a culture of digital resistance in a lot of PR firms, which is why I think separate departments have become the norm at a lot of the big agencies. I think this is driven by many things but two reasons stand out to me: a fear of change at the top (I mean, for seasoned PR pros, this is scary!), and billable hour regiments. The former, although hard to conquer, is easy to understand. The latter is more complicated.

    It takes time to understand social media. You will not learn it sitting in a two hour seminar (although that is helpful too). You really have to play with it, engage with it and find out what works for you, so you'll have a better idea of what will work for your client. When I was first learning some of the basics, I spent countless hours (after work Elizabeth, I swear!) reading about social media and trying different communities. I mean, I could have spent all day every day training myself. None of that time was billable, which I was ok with (mostly because I had a lot of support at the top and I enjoy it).

    At larger agencies, however, it's a bigger challenge. My best friend works at a big firm and she said it to me best once: “Well, I'd love to understand how to Facebook but my boss will kill me if she finds out I'm doing work that isn't billable to the client. Would love to do it after work, but I'll be writing press releases until the wee hours. So, until it becomes something I can bill and include in my review, I'll leave it to the other department.”

    I’m sure management at a lot of agencies feel that it is easier, less expensive and less time consuming to tap a few social media experts, put them into a department, shut the door and go back to their traditional PR bread and butter that’s easy to understand and even easier to bill.

    Obviously, this isn’t the right approach. There needs to be system in place that fosters a hands-on learning environment for everyone. Call me a pessimist, but I don’t see a lot of the big firms figuring it out any time soon. Leaves the door open for some of the smaller ones though….and of course, other industries to seize the moment.

  • http://twitter.com/elizabethsosnow/status/18435002993 Elizabeth Sosnow

    Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/elizabethsosnow/status/18435002993 Elizabeth Sosnow

    Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/donnamcsorley/status/18435040106 donnamcsorley

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/donnamcsorley/status/18435040106 donnamcsorley

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/cvharquail/status/18435362924 cv harquail

    "Ignite a cultural change in moments." via @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm http://bit.ly/9xc35s

  • http://twitter.com/maryseoneill/status/18436187275 Maryse ONeill

    RT @cvharquail: "Ignite a cultural change in moments." via @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm http://bit.ly/9xc35s

  • http://twitter.com/megwildrick/status/18436325361 megwildrick

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/prominencepr/status/18436454037 Keisha McCotry

    RT @benasmith Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/leggs1018/status/18436656951 Della

    RT @ProminencePR: RT @benasmith Every PR professional needs to understand impact of social media & be able to activate its potential http://bit.ly/cZ6njN

  • http://twitter.com/weintraub/status/18437246200 Weintraub Adv

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/sierrasez/status/18437250517 Christine Sierra

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ via @jaybaer

  • http://twitter.com/kalsau/status/18437299644 Kate Saunderson

    RT @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/spartanberj/status/18439015688 Berj Alexanian

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/spartanberj/status/18439015688 Berj Alexanian

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/spartanberj/status/18439015688 Berj Alexanian

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/spartanberj/status/18439015688 Berj Alexanian

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/avenlea/status/18439585133 avenlea

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://www.stellarpointgroup.com Go2Mach2

    Thanks…You hit the nail right on the head

    The problem all boils down to ego – everyone has one. As with anything, the more people involved in any situation, the more people that want to look good.

    Social Media needs to be part of every PR program; however, someone needs to take ownership at the company for managing the various aspects of it. Thanks again…

  • elizabethsosnow

    Thanks, Brett. I see quite a few senior PR firm leaders who “get it,” but are still content to let others lead the way. Far too risky, if you ask me…

  • http://twitter.com/borderlinephil Philip Chang

    Best way for PR firms to survive the digital shift is to become a part of it.

  • http://twitter.com/prcog/status/18440741060 PRCog

    Great post from #prbc's own @elizabethsosnow over at @jaybaer 's C&C- http://ow.ly/2aLY0 – Why the Dig. Divide is death to your firm

  • elizabethsosnow

    Thanks, Alex. My 2 cents? I'd try for an agency job to round out their experience. A few reasons:

    1 – I'm looking for those kinds of folks right now – and there aren't many. The right candidates have an opportunity to be leaders at an agency, not just part of the staff at a big company.
    2 – Agency culture demands/requires different behaviors than corporations. Understanding how to become a bit more nimble and flexible will be a big benefit to the professional in the long term.
    3- Agencies allow you to experiment and fail with social media – a critical part of the process. Corporations hate failure and are not that comfortable with experimentation.
    4 – Social media is, well, social. Being part of an agency allows you to be part of the “hive mind” instead of potentially being in a smallish subset to the marketing department.

  • http://twitter.com/toddhyten/status/18440912829 Todd Hyten

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/laurascholz/status/18440990848 Laura Scholz

    RT @PRCog: Great post from #prbc's own @elizabethsosnow at @jaybaer 's C&C- http://ow.ly/2aLY0 – Why the Dig. Divide is death to your firm

  • http://twitter.com/anjelicah/status/18441002947 Anjelica Hernandez

    RT @avenlea: Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • elizabethsosnow

    Great comment from one of my favorite professionals. (Disclosure: Paige and I used to work together).

    I agree that traditional billable hour concerns can drive this decision-making, but it needs to stop. Why? The sector is under siege. I see and hear the fear wherever I go and it's getting worse. It's time for folks to take some action…but will they?

    My suggestion? Start with small choices. If you (as PR firm leader) are concerned about your “bread and butter” PR work, then simply make it clear that everyone in the firm is entitled to 2 hours a week of experimentation. It's a little drop in the “hours” bucket, but it communicates a much bigger impact about the future direction of the company.

  • elizabethsosnow

    Thanks for your comment! You know the funny thing about ego? It doesn't really work all that well when it comes to building social media relationships. Ah, the irony ;)

  • elizabethsosnow

    Thanks for your comment! You know the funny thing about ego? It doesn't really work all that well when it comes to building social media relationships. Ah, the irony ;)

  • elizabethsosnow

    Thanks for your comment! You know the funny thing about ego? It doesn't really work all that well when it comes to building social media relationships. Ah, the irony ;)

  • http://twitter.com/davidmiranda/status/18442071369 davidmiranda

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/davidmiranda/status/18442071369 davidmiranda

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/ratothebec/status/18442283358 Rebecca Neufeld

    great post on bridging the digital divide in your PR firm by @elizabethsosnow http://bit.ly/anaGd4

  • http://twitter.com/prsonality/status/18442369780 Sean McCarthy

    Compelling post by @elizabethsosnow — Why the Digital Divide is Death to Your PR Firm — http://j.mp/cqxhsk

  • http://twitter.com/kaufmanwithak/status/18442417017 Alex Kaufman

    Good thoughts from @jaybaer. Agencies that are not becoming SoMe savvy – should start. http://twurl.nl/evozhz

  • http://twitter.com/scottmeis/status/18442597798 Scott Meis

    RT @RaToTheBec: great post on bridging the digital divide in your PR firm by @elizabethsosnow http://bit.ly/anaGd4

  • http://twitter.com/scottmeis/status/18442597798 Scott Meis

    RT @RaToTheBec: great post on bridging the digital divide in your PR firm by @elizabethsosnow http://bit.ly/anaGd4

  • http://twitter.com/scottmeis/status/18442597798 Scott Meis

    RT @RaToTheBec: great post on bridging the digital divide in your PR firm by @elizabethsosnow http://bit.ly/anaGd4

  • http://twitter.com/sadiemharris/status/18442614996 Sadie Harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/sadiemharris/status/18442614996 Sadie Harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/sadiemharris/status/18442614996 Sadie Harris

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/paigeholden/status/18443146158 PaigeHolden

    I don't think big PR agencies are structured for social media. You? Great post by @elizabethsosnow on @jaybaer blog. http://bit.ly/anaGd4

  • http://twitter.com/paigeholden/status/18443146158 PaigeHolden

    I don't think big PR agencies are structured for social media. You? Great post by @elizabethsosnow on @jaybaer blog. http://bit.ly/anaGd4

  • http://twitter.com/paigeholden/status/18443146158 PaigeHolden

    I don't think big PR agencies are structured for social media. You? Great post by @elizabethsosnow on @jaybaer blog. http://bit.ly/anaGd4

  • http://twitter.com/kellydavis226/status/18443585631 Kelly L Davis

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/kellydavis226/status/18443585631 Kelly L Davis

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/kellydavis226/status/18443585631 Kelly L Davis

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/pops131/status/18443640331 jan radish

    Why the Digital Divide is Death to Your PR Firm | Guest Posts | Social Media Consulting – Convince & Convert http://shar.es/mRRtH

  • http://twitter.com/pops131/status/18443640331 jan radish

    Why the Digital Divide is Death to Your PR Firm | Guest Posts | Social Media Consulting – Convince & Convert http://shar.es/mRRtH

  • http://twitter.com/pops131/status/18443640331 jan radish

    Why the Digital Divide is Death to Your PR Firm | Guest Posts | Social Media Consulting – Convince & Convert http://shar.es/mRRtH

  • http://twitter.com/odwyerpr/status/18444321309 O’Dwyer’s

    Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/odwyerpr/status/18444321309 O’Dwyer’s

    Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/odwyerpr/status/18444321309 O’Dwyer’s

    Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/cegeland/status/18444364917 cegeland

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/cegeland/status/18444364917 cegeland

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/kilpatrickk/status/18444726758 Katherine Kilpatrick

    RT @kellydavis226: Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/hirokato/status/18444832389 Hiro Kato

    RT @odwyerpr: Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/aleaskwara/status/18444909031 Alea Skwara

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/samg_pr/status/18444949029 Sam Gordon

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/ericbct/status/18445216956 E Blinderman

    RT @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/the_kraken/status/18445362638 Chris Harding

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/paulhelmick/status/18445710007 Paul Helmick

    “@jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah”

  • http://twitter.com/paulhelmick/status/18445710007 Paul Helmick

    “@jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah”

  • http://twitter.com/paulhelmick/status/18445710007 Paul Helmick

    “@jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah”

  • http://twitter.com/paulhelmick/status/18445710007 Paul Helmick

    “@jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah”

  • http://twitter.com/paulhelmick/status/18445710007 Paul Helmick

    “@jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah”

  • http://twitter.com/paulhelmick/status/18445710007 Paul Helmick

    “@jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah”

  • http://twitter.com/hoffer7/status/18445711020 hoffer7

    Other agencies should read this too. RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/hoffer7/status/18445711020 hoffer7

    Other agencies should read this too. RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/hoffer7/status/18445711020 hoffer7

    Other agencies should read this too. RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/hoffer7/status/18445711020 hoffer7

    Other agencies should read this too. RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/hoffer7/status/18445711020 hoffer7

    Other agencies should read this too. RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/millermosaicllc/status/18445905553 Yael K. Miller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/millermosaicllc/status/18445905553 Yael K. Miller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/millermosaicllc/status/18445905553 Yael K. Miller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/millermosaicllc/status/18445905553 Yael K. Miller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/millermosaicllc/status/18445905553 Yael K. Miller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/roblongert/status/18445980062 Rob Longert

    @elizabethsosnow Great post on @jaybaer's Convince & Convert blog about how to overcome the digital divide in PR http://ow.ly/2aPan

  • http://twitter.com/roblongert/status/18445980062 Rob Longert

    @elizabethsosnow Great post on @jaybaer's Convince & Convert blog about how to overcome the digital divide in PR http://ow.ly/2aPan

  • http://twitter.com/roblongert/status/18445980062 Rob Longert

    @elizabethsosnow Great post on @jaybaer's Convince & Convert blog about how to overcome the digital divide in PR http://ow.ly/2aPan

  • http://twitter.com/roblongert/status/18445980062 Rob Longert

    @elizabethsosnow Great post on @jaybaer's Convince & Convert blog about how to overcome the digital divide in PR http://ow.ly/2aPan

  • http://twitter.com/roblongert/status/18445980062 Rob Longert

    @elizabethsosnow Great post on @jaybaer's Convince & Convert blog about how to overcome the digital divide in PR http://ow.ly/2aPan

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/spyder_trap/status/18446782951 spyder_trap

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2aGd9

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/pamsandler/status/18447300581 Pamela Sandler

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oBah

  • http://twitter.com/jessica_bair/status/18447840234 Jessica Bair

    RT @odwyerpr: Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/jessica_bair/status/18447840234 Jessica Bair

    RT @odwyerpr: Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/eweinman/status/18448005220 EWeinman

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/eweinman/status/18448005220 EWeinman

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • lauraclick

    Excellent post! It's unfortunate, but I've seen a number of traditional PR firms fumble when it comes to social media. I think that's why freelancers, cloud-based firms and interactive agencies are growing – they are filling a void that PR firms have neglected. I think the old guard is having trouble grappling with the demise of the print world and haven't fully grabbed hold of the shift to digital media. Because of this, many firms are slow to adopt social media strategies. PR firms should really be thought leaders in this area. While some PR firms are doing it right, I think many more, especially the large older firms, are missing the mark. Instead, it's the newer, younger firms, employees and freelancers that are leading in the the social space. PR firm leadership would be wise to jump on board instead of leaving it to a digital department or recent college grads to do the heavy lifting.

  • lauraclick

    Excellent post! It's unfortunate, but I've seen a number of traditional PR firms fumble when it comes to social media. I think that's why freelancers, cloud-based firms and interactive agencies are growing – they are filling a void that PR firms have neglected. I think the old guard is having trouble grappling with the demise of the print world and haven't fully grabbed hold of the shift to digital media. Because of this, many firms are slow to adopt social media strategies. PR firms should really be thought leaders in this area. While some PR firms are doing it right, I think many more, especially the large older firms, are missing the mark. Instead, it's the newer, younger firms, employees and freelancers that are leading in the the social space. PR firm leadership would be wise to jump on board instead of leaving it to a digital department or recent college grads to do the heavy lifting.

  • Pholden

    Well, shucks. Likewise :-).

    I love your 2 hour/week idea. Maybe once a month everyone can report one new thing they learned about using online media…

    Cheers!

  • http://www.holmanmoving.com Pholden

    I totally agree. I think mid-sized/smaller firms will have a greater opportunity to do so because they are much more nimble. :-)

  • http://www.holmanmoving.com Pholden

    I totally agree. I think mid-sized/smaller firms will have a greater opportunity to do so because they are much more nimble. :-)

  • http://www.holmanmoving.com Pholden

    I totally agree. I think mid-sized/smaller firms will have a greater opportunity to do so because they are much more nimble. :-)

  • http://twitter.com/mikecorak/status/18451000896 MikeCorak

    Great guest post by @elizabethsosnow RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/meredithltaylor/status/18451102985 Meredith Taylor

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/meredithltaylor/status/18451102985 Meredith Taylor

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Fantastic article!!

    I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

    Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there. If no one at a PR firm understands digital other than those who are tactically executing on the digital-specific portion of the project – who is ensuring that digital is incorporated into the client's broader communication strategy?

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Fantastic article!!

    I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm.

    Because digital media is not an end in it of itself, a media strategy that is a series of parts is rarely as effective as one that starts with an overarching goal for what the client wants to communicate and only then assesses how to leverage available media types as tools for getting them there. If no one at a PR firm understands digital other than those who are tactically executing on the digital-specific portion of the project – who is ensuring that digital is incorporated into the client's broader communication strategy?

  • http://thebrandbuilder.wordpress.com olivierBlanchard

    That's so sad. I mean… great post! But your friend's reality is sad. And so common.

    I hope a lot of companies operating like his read this and get it.

  • http://twitter.com/cortneyr/status/18451444803 Cortney R

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/cortneyr/status/18451444803 Cortney R

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/pinkmrsmac/status/18451513254 Samantha McIntosh

    RT @MikeCorak: Great guest post by @elizabethsosnow RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/prtodd/status/18451928268 Todd Lynch

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/violanilepr/status/18452279327 Viola-Nile

    RT @Jessica_Bair: RT @odwyerpr: Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/violanilepr/status/18452279327 Viola-Nile

    RT @Jessica_Bair: RT @odwyerpr: Why the digital divide is death to your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu

  • http://twitter.com/intersection1/status/18454153069 Mark Smiciklas

    Great guest post by @elizabethsosnow – Why the Digital Divide is Death to Your PR Firm – Convince & Convert http://ow.ly/2aNs2

  • http://twitter.com/intersection1/status/18454153069 Mark Smiciklas

    Great guest post by @elizabethsosnow – Why the Digital Divide is Death to Your PR Firm – Convince & Convert http://ow.ly/2aNs2

  • http://twitter.com/mariacoppola/status/18455027631 Maria Coppola, APR

    RT @prtodd: RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/mvansoelen/status/18455654830 Mike Van Soelen

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/adfarmtweets/status/18455741589 AdFarm

    RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/fabrcationmastr/status/18455749427 Bridget Gast

    SO TRUE!!! RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/ashlynbrewer/status/18455808497 Ashlyn Brewer

    Great insights — RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/malihaq/status/18456092125 Maliha Aqeel

    RT @mvansoelen: RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/malihaq/status/18456092125 Maliha Aqeel

    RT @mvansoelen: RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/anthologymonica/status/18456285844 Monica Metz

    RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/anthologymonica/status/18456285844 Monica Metz

    RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/jittergram/status/18456319755 JitterJam

    Have a digital divide? Solution: enable all employees to unlock social media potential /via @elizabethsosnow http://jit.ly/_yfULH

  • http://twitter.com/jittergram/status/18456319755 JitterJam

    Have a digital divide? Solution: enable all employees to unlock social media potential /via @elizabethsosnow http://jit.ly/_yfULH

  • http://twitter.com/lauraclick/status/18456460204 Laura Click

    Great points by @elizabethsosnow on @jaybaer's blog – Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/susanforshner/status/18456918130 Susan Forshner

    Truly enlightening guest post by @elizabethsosnow on @jaybaer 's blog: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/socialmedia411/status/18457246411 Social Media Nuggets

    Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/jenngrabiec/status/18457306453 Jennifer Grabiec

    Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/stickystimuli/status/18457308755 Yael

    Great Post from @elizabethsosnow on "Why the Digital Divide is Death to Your PR Firm" http://ht.ly/2aVr8

  • http://twitter.com/stickystimuli/status/18457308755 Yael

    Great Post from @elizabethsosnow on "Why the Digital Divide is Death to Your PR Firm" http://ht.ly/2aVr8

  • http://twitter.com/omac80/status/18457426949 Omar McCrimmon

    RT @SocialMedia411 Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup #SM #PR

  • http://twitter.com/omac80/status/18457426949 Omar McCrimmon

    RT @SocialMedia411 Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup #SM #PR

  • http://twitter.com/socialmediafltr/status/18457433276 Social Media Filter

    RT @SocialMedia411 Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/socialmediafltr/status/18457433276 Social Media Filter

    RT @SocialMedia411 Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/ashleads/status/18457529286 Ashley Fisher

    Great read –> RT @SocialMedia411: Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/ashleads/status/18457529286 Ashley Fisher

    Great read –> RT @SocialMedia411: Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/chriscbaldwin/status/18457670969 Chris Baldwin

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ A must read for every agency. Great insights.

  • http://twitter.com/serengeticom/status/18457927429 SerengetiCom

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/cIhsy8 (Great post by @ElizabethSosnow. Why integration is important! -Beth)

  • http://twitter.com/caddymarketing/status/18457935881 Caddy Marketing

    RT @SocialMedia411: Here's Why The Digital Divide Is Death To Your #PR Firm; (E.Sosnow): http://bit.ly/b75Qup

  • Matthew Dutile

    In so many ways this post is so perfectly stated. Fwded to quite a few people.

  • http://twitter.com/thebrandbuilder/status/18458085611 Olivier Blanchard

    Good stuff. RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/marilynprcookie/status/18458126991 Marilyn Galletita

    RT @SocialMedia411: Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/deljeff/status/18458437558 Jeff Perlman

    RT @thebrandbuilder: Good stuff. RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/desertpanda13/status/18458469252 Jenna D. Rutschman

    Get your PR hip2digital RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/40deuce/status/18458541369 Sheldon Levine

    RT @thebrandbuilder: Good stuff. RT @jaybaer: from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/diamondptm/status/18458573425 Staci Diamond

    (traditional mktg companies too!) RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/baekdal/status/18458661301 Thomas Baekdal

    Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW /RT @thebrandbuilder

  • http://twitter.com/baekdal/status/18458661301 Thomas Baekdal

    Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW /RT @thebrandbuilder

  • http://twitter.com/terryvanhorne/status/18458781857 Terry Van Horne

    RT @40deuce @thebrandbuilder @jaybaer: Good stuff from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/terryvanhorne/status/18458781857 Terry Van Horne

    RT @40deuce @thebrandbuilder @jaybaer: Good stuff from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/followtoronto/status/18458783701 FollowToronto

    RT @40deuce @thebrandbuilder @jaybaer: Good stuff from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/followtoronto/status/18458783701 FollowToronto

    RT @40deuce @thebrandbuilder @jaybaer: Good stuff from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/christinazaba/status/18458858085 Christina Zaba

    (via @SocialMedia411): Why the Digital Divide is death to your PR firm. Its ecosystem needs social media at its heart http://bit.ly/cXeRCI

  • http://twitter.com/steveplunkett/status/18458930770 steveplunkett

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/topsy_100/status/18459027983 Top ★ 100

    Why the Digital Divide is Death to Your PR Firm | Guest Posts | Social Media Consulting – Convince & Convert http://bit.ly/d8fJXs

  • http://twitter.com/sarahkatharine/status/18459774715 Sarah Wulfeck

    The Digital Divide Is Death To Your PR Firm http://bit.ly/b75Qup

  • http://twitter.com/gumkojima/status/18460698183 Allan Baldwin

    RT @SocialMedia411: Here's Why The Digital Divide Is Death To Your PR Firm (E.Sosnow): http://bit.ly/b75Qup

  • http://twitter.com/rhenium333/status/18461463777 Hilary St Jonn

    I couldn't agree more with this article: Why the Digital Divide is Death to your PR Firm http://bit.ly/9hNUea

  • http://twitter.com/patriceleroux/status/18462105080 Patrice Leroux

    RT @thebrandbuilder: RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/patriceleroux/status/18462105080 Patrice Leroux

    RT @thebrandbuilder: RT @jaybaer: Guest post from @elizabethsosnow on Why the Digital Divide is Death to Your PR Firm http://om.ly/oCEW

  • http://twitter.com/kiannm/status/18462152308 KiannM

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/kiannm/status/18462152308 KiannM

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • rachelakay

    Elizabeth – It doesn't surprise me to see your name on such an insightful and well-written post. Such great ideas here, and I appreciate how you've translated each idea into actions that can actually help PR pros meet real new business and client goals. Thanks for the great read.

    Rachel Kay
    @rachelakay

  • http://www.marshallpr.com Nancy Marshall

    Good thoughts here! Thanks for the insights.

  • http://twitter.com/leslycardec/status/18465299890 Lesly Cardec

    Why the Digital Divide is Death to Your #PR Firm: our new post for @jaybaer http://bit.ly/9xc35s -via @avenlea (GREAT POST:)

  • http://twitter.com/abbycarr/status/18465485843 abbycarr

    RT @SamG_PR: Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/paulrobertspar/status/18465574837 Paul Roberts

    Agency #PR foks if you can only read 1 article today…RT @odwyerpr: Why the digital divide is death to your PR firm http://bit.ly/b5Mzyu

  • http://twitter.com/djenningspr/status/18465757004 Don Jennings

    RT @odwyerpr: Why the digital divide is death 2 your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu <-well worth the read #PR #socialmedia

  • http://twitter.com/djenningspr/status/18465757004 Don Jennings

    RT @odwyerpr: Why the digital divide is death 2 your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu <-well worth the read #PR #socialmedia

  • http://twitter.com/djenningspr/status/18465757004 Don Jennings

    RT @odwyerpr: Why the digital divide is death 2 your PR firm (@elizabethsosnow): http://bit.ly/b5Mzyu <-well worth the read #PR #socialmedia

  • http://twitter.com/melissawood/status/18466208249 Melissa Wood

    RT @LeslyCardec: Why the Digital Divide is Death to Your #PR Firm: our new post for @jaybaer http://bit.ly/9xc35s -via @avenlea (GREAT POST:)

  • http://twitter.com/melissawood/status/18466208249 Melissa Wood

    RT @LeslyCardec: Why the Digital Divide is Death to Your #PR Firm: our new post for @jaybaer http://bit.ly/9xc35s -via @avenlea (GREAT POST:)

  • http://twitter.com/damnredhead/status/18466787965 Stacy Lukas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/damnredhead/status/18466787965 Stacy Lukas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/damnredhead/status/18466787965 Stacy Lukas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/damnredhead/status/18466787965 Stacy Lukas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/damnredhead/status/18466787965 Stacy Lukas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/damnredhead/status/18466787965 Stacy Lukas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/maddiegrant/status/18466885944 Maddie Grant

    RT @jaybaer: You can start the fire – great guest post on overcoming the digital divide by @elizabethsosnow http://bit.ly/bYkzXZ

  • http://twitter.com/patrickstrother/status/18467499743 PatrickStrother

    Why the digital divide is death to your PR firm. http://su.pr/7qvcel (Couldn't agree more).

  • http://twitter.com/fizmatenta/status/18467511748 Izabela Kuzyszyn

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/haydsofnz/status/18467953252 Hayden Sanders

    Interesting thoughts, not sure I totally agree – Why the Digital Divide is Death to Your PR Firm http://ow.ly/2b1Pt #PR #socialmedia #sm

  • http://twitter.com/patrickstrother/status/18468012599 PatrickStrother

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm. http://su.pr/7qvcel

  • http://twitter.com/patrickstrother/status/18468012599 PatrickStrother

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm. http://su.pr/7qvcel

  • http://twitter.com/jeffespo/status/18468714627 jeffespo

    Why the Digital Divide is Death to Your PR Firm ~ http://bit.ly/anaGd4

  • http://twitter.com/jeffespo/status/18468714627 jeffespo

    Why the Digital Divide is Death to Your PR Firm ~ http://bit.ly/anaGd4

  • elizabethsosnow

    So very true. There is a real opportunity for college grads to shine, but like every other business situation, they'll do much better if they have senior mentors to help them get the most out if the situation – for themselves and for their clients.

  • http://twitter.com/docsuess/status/18469284299 Paul Suess

    Why the Digital Divide is Death to Your PR Firm @Fleishman-Hillard @Standingpr@vandivergroup http://ow.ly/2b2tg

  • http://twitter.com/docsuess/status/18469284299 Paul Suess

    Why the Digital Divide is Death to Your PR Firm @Fleishman-Hillard @Standingpr@vandivergroup http://ow.ly/2b2tg

  • elizabethsosnow

    Yael, you hit the nail on the head. Digital should always be part of a holistic marketing strategy.

    You also touch on another common agency problem…some senior PR folks continue to stingily hold on to the agency's strategy work. We need to get younger folks involved from the very beginning of a project or relationship.

    I truly believe my first obligation as a leader is to help someone else become a leader.

  • http://twitter.com/rickahardy/status/18469768681 Rick Hardy

    Why the Digital Divide is Death to Your #PR Firm | Convince & Convert http://bit.ly/9HZOVD

  • http://twitter.com/rickahardy/status/18469768681 Rick Hardy

    Why the Digital Divide is Death to Your #PR Firm | Convince & Convert http://bit.ly/9HZOVD

  • http://twitter.com/greggvm/status/18469848320 Gregg Morris

    RT @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s [it's a good one too!]

  • http://twitter.com/greggvm/status/18469848320 Gregg Morris

    RT @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s [it's a good one too!]

  • http://twitter.com/junta42/status/18469968402 Junta42 / CMI

    Social Media must read! RT @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • elizabethsosnow

    Thanks for commenting, Olivier. I do think PR firms are waking up and that change is slowly occurring…I'm just worried that the pace is not sustainable.

  • elizabethsosnow

    That's much appreciated, Matthew. If we all band together, we can get folks to see things a little differently…I hope!

  • elizabethsosnow

    I really appreciate the kind words, Rachel. I know you just well enough to bet these aren't common problems at your firm ;) What kinds of strategies have you used to help your employees move along the curve?

  • http://twitter.com/smaruca/status/18470668626 Steph Maruca

    Why the Digital Divide is Death to Your PR Firm: our new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/acmephoto/status/18471445667 Adam Nollmeyer

    Super great blog post-> Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/acmephoto/status/18471445667 Adam Nollmeyer

    Super great blog post-> Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/humbermud/status/18471736737 HumberMUD

    RT @AcmePhoto: Super great blog post-> Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/delwilliams/status/18472689974 Delores Williams

    RT @thebrandbuilder: gd stuff. RT @jaybaer: Guest post from @elizabethsosnow on y the Digital Divide is Death 2 yr PR Firm http://om.ly/oCEW

  • http://twitter.com/doms_journalism/status/18474272666 Dom Smith

    RT @HumberMud: RT @AcmePhoto: Super great blog post-> Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/doms_journalism/status/18474272666 Dom Smith

    RT @HumberMud: RT @AcmePhoto: Super great blog post-> Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/doverdeput/status/18474680840 Deborah Overdeput

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bR83My

  • http://twitter.com/doverdeput/status/18474680840 Deborah Overdeput

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bR83My

  • http://twitter.com/doverdeput/status/18474680840 Deborah Overdeput

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bR83My

  • http://twitter.com/diofavatas/status/18474752369 Dio Favatas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/diofavatas/status/18474752369 Dio Favatas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/diofavatas/status/18474752369 Dio Favatas

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/alicesocialweb/status/18474926180 Alice Fuller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/alicesocialweb/status/18474926180 Alice Fuller

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/shannonpaul/status/18478183076 Shannon Paul

    RT @elizabethsosnow Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/ldecosse/status/18478578489 Laurent Decosse

    Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s (via @elizabethsosnow)

  • http://twitter.com/chrisdiede/status/18479098859 Chris Diede

    Digital division=bad, Digital fusion=good RT @rickahardy: Why the Digital Divide is Death to Your #PR Firm http://bit.ly/9HZOVD

  • http://twitter.com/kucole/status/18479343892 Kristin Cole

    RT @ShannonPaul: RT @elizabethsosnow Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/cbwhittemore/status/18481079602 CB Whittemore

    RT @Junta42: Social Media must read! RT @elizabethsosnow: Why Digital Divide is Death 2 Yr PR Firm: new post 4 @jaybaer http://bit.ly/9xc35s

  • http://twitter.com/reubengumal/status/18486433461 reuben

    RT @LDecosse: Why the Digital Divide is Death to Your PR Firm: my new post for @jaybaer http://bit.ly/9xc35s (via @elizabethsosnow)

  • http://twitter.com/mezzdubai/status/18498522517 Louise Mezzina

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/haroldkip/status/18505282246 haroldkip

    @ljanssen @evarijser: Twee blogposts die mooi aansluiten op wat wij gisteren hebben besproken: http://bit.ly/aWHYEP & http://bit.ly/amNor1

  • philsimonsystems

    Elizabeth

    Great post and I couldn't agree more. I'd argue that social media is like sales, recruiting, or communications. Everyone ought to be thinking about it. It should not be confined to one department.

  • http://twitter.com/jeffespo/status/18516030126 jeffespo

    Pandas and Lobsters: Why Google Cannot Build Social Applications… http://bit.ly/anaGd4 via @JeffCutler

  • http://twitter.com/joepolidoro/status/18520487049 Joe Polidoro

    If a blog isn't practicable w/in your firm, consider a establishing a "commenting presence:" http://bit.ly/coWRMe

  • http://twitter.com/mlburgio/status/18524660317 meredith burgio

    RT @jaybaer: You can start the fire – great guest post on overcoming the digital divide by @elizabethsosnow http://bit.ly/bYkzXZ

  • http://twitter.com/sze_lee/status/18525530287 Sze Lee

    Why the #Digital #Divide is Death to Your #PR Firm. http://ow.ly/2bfCn #socialmedia

  • http://twitter.com/inceptresults/status/18534553433 Incept

    From Jay Baer's Blog: Why the Digital Divide is Death to Your PR Firm – http://ht.ly/2boBn

  • http://twitter.com/mkinshella/status/18565111755 Matt Kinshella

    Couldnt agree more. Educate everyone. RT @JamieCrager: Digital Divide is Death to Your PR Firm | http://bit.ly/auv6p5 (RT @SocialMedia411)

  • http://twitter.com/pbgrader/status/18569436428 PersonalBrandGrader

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oLlO

  • http://twitter.com/tweetmaker/status/18584166181 Jim Alexander

    Why the Digital Divide is Death to Your PR Firm http://bit.ly/9ySWbE via @jaybaer

  • http://twitter.com/adrianchira/status/18594230301 Adrian Chira

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oMwm

  • http://twitter.com/thepaulsutton/status/18599107841 Paul Sutton

    If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thepaulsutton/status/18599107841 Paul Sutton

    If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thepaulsutton/status/18599107841 Paul Sutton

    If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thepaulsutton/status/18599107841 Paul Sutton

    If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thepaulsutton/status/18599107841 Paul Sutton

    If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/katieamcd/status/18599417244 Katie McDermott

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/katieamcd/status/18599417244 Katie McDermott

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/katieamcd/status/18599417244 Katie McDermott

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/katieamcd/status/18599417244 Katie McDermott

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/katieamcd/status/18599417244 Katie McDermott

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thatblokeinpr/status/18599451101 Paul Skipp PR

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thatblokeinpr/status/18599451101 Paul Skipp PR

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thatblokeinpr/status/18599451101 Paul Skipp PR

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thatblokeinpr/status/18599451101 Paul Skipp PR

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/thatblokeinpr/status/18599451101 Paul Skipp PR

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/valericad/status/18600015304 Valerica Dragomir

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/valerica/status/18600016541 Valerica Dragomir

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/kerrymg/status/18600054793 Kerry Gaffney

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/tamrac2/status/18600508147 tamra C2

    Why the Digital Divide is Death to Your PR Firm . Insight. http://bit.ly/abJRVm #publicrelations

  • http://twitter.com/choochdubai/status/18600908725 Chuma Goodwin

    RT @tamraC2: Why the Digital Divide is Death to Your PR Firm . Insight. http://bit.ly/abJRVm (via @kerrymg )

  • http://twitter.com/choochdubai/status/18600908725 Chuma Goodwin

    RT @tamraC2: Why the Digital Divide is Death to Your PR Firm . Insight. http://bit.ly/abJRVm (via @kerrymg )

  • http://twitter.com/choochdubai/status/18600908725 Chuma Goodwin

    RT @tamraC2: Why the Digital Divide is Death to Your PR Firm . Insight. http://bit.ly/abJRVm (via @kerrymg )

  • http://twitter.com/frankandbrown/status/18600918259 Andrew Brown

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV via @jaybaer @thatblokeinpr

  • http://twitter.com/frankandbrown/status/18600918259 Andrew Brown

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV via @jaybaer @thatblokeinpr

  • http://twitter.com/frankandbrown/status/18600918259 Andrew Brown

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV via @jaybaer @thatblokeinpr

  • http://twitter.com/steffilewlew/status/18603152804 Steff Lewis-Sabey

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/petersencreativ/status/18603155734 Petersen Creative

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/sam_sneed/status/18603747421 Sam Mohtady

    RT @kerrymg if you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV

  • http://twitter.com/kshe/status/18604851945 kshe

    Why the "Digital Divide" is Death to Your PR Firm: guest post for @jaybaer by my colleague @elizabethsosnow http://bit.ly/9xc35s

  • http://twitter.com/kshe/status/18604851945 kshe

    Why the "Digital Divide" is Death to Your PR Firm: guest post for @jaybaer by my colleague @elizabethsosnow http://bit.ly/9xc35s

  • http://twitter.com/loulou300/status/18605462798 Louise Rowlands

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/loulou300/status/18605462798 Louise Rowlands

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/no_sonia/status/18606461752 Sonia Naiba

    united we stand, divided we fall http://ht.ly/2bNAV (excelent articol)

  • http://twitter.com/no_sonia/status/18606461752 Sonia Naiba

    united we stand, divided we fall http://ht.ly/2bNAV (excelent articol)

  • http://twitter.com/robinstanley/status/18606563627 Robin Stanley

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/robinstanley/status/18606563627 Robin Stanley

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/triswebb/status/18606908376 Tristan Webb

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/triswebb/status/18606908376 Tristan Webb

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/triswebb/status/18606908376 Tristan Webb

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/triswebb/status/18606908376 Tristan Webb

    RT @ThePaulSutton: If you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV (via @jaybaer)

  • http://twitter.com/imjustmike/status/18609838837 Mike Phillips

    Fantastic post that anyone in PR, heck, anyone in marketing should read http://bit.ly/abJRVm via @ThePaulSutton

  • http://twitter.com/naomi2303/status/18610487876 Naomi Martin

    Couldn't agree more! RT @imjustmike: Fantastic post that anyone in PR or marketing should read http://bit.ly/abJRVm via @ThePaulSutton

  • http://twitter.com/westbankvip/status/18614266783 WestBankVIP

    RT @sam_sneed: RT @kerrymg if you're in PR, read this. Act on it. Do something. But don't ignore it: http://ht.ly/2bNAV

  • http://twitter.com/pbgrader/status/18623523608 PersonalBrandGrader

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oOkH

  • http://twitter.com/pbgrader/status/18623523608 PersonalBrandGrader

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oOkH

  • http://twitter.com/4orcedigital/status/18627581721 4ORCE Digital

    Why the Digital Divide is Death to Your PR Firm. http://ow.ly/2b2uL

  • http://twitter.com/adrianchira/status/18654026411 Adrian Chira

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oQrg

  • http://twitter.com/pbgrader/status/18676356393 PersonalBrandGrader

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oSPJ

  • http://twitter.com/gemmawent/status/18681931720 Red Cube Marketing

    Couldn't agree more » Why the Digital Divide is Death to Your PR Firm http://ow.ly/2cjZL

  • http://twitter.com/gemmawent/status/18681931720 Red Cube Marketing

    Couldn't agree more » Why the Digital Divide is Death to Your PR Firm http://ow.ly/2cjZL

  • http://twitter.com/adrianchira/status/18709365032 Adrian Chira

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oUaA

  • http://twitter.com/wjcorbett/status/18717323915 Bill Corbett

    RT @InternetCoachFR: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/theprwriter/status/18771087128 Delroy A. Whyte-Hall

    RT @SadieMHarris: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bFAmN6

  • http://twitter.com/melyssatweeting/status/18779205402 Melyssa St. Michael

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oYOQ

  • http://twitter.com/ldecosse/status/18779935215 Laurent Decosse

    Why the Digital Divide is Death to Your #PR Firm http://bit.ly/ccRWRG via @jaybaer

  • http://twitter.com/scubagirl15/status/18780619658 Andrea O Pietkiewicz

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oYOQ

  • http://twitter.com/imreintel/status/18782029664 Mark Eber

    Good read. At IMRE we agree and demand/train integration RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oYOQ

  • http://twitter.com/emilyfitzhugh/status/18848382813 Sodapopgirl

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oYOQ

  • http://twitter.com/bbgirlgeek/status/18863621570 BBGirlGeek (Nina B.)

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://om.ly/oYOQ

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • http://www.seospidy.com SEO India

    Very interesting article thanks for brief

  • Kathleen Mongero

    I love this post. Thanks for sticking up for all of us young pros. attempting to tackle the “new PR” by integrating social media.

  • http://twitter.com/fruchter/status/18910141320 Mike Fruchter

    Why the Digital Divide is Death to Your PR Firm http://ff.im/-nTkLu

  • http://twitter.com/BevPayton Beverly Payton

    Great post Elizabeth and very insightful commentary on the difference between corporate and agency tolerance for experimentation. Social Media, because it's still evolving, requires more trial-and-error than traditional media relations. I think some of the mentality behind assigning social media to the digital department is the misconception that they are experts. What a hoot! All of us, including the experts, are still learning about this space and the best way to learn is to play here.

  • http://twitter.com/pattybriguglio/status/18913263468 pattybriguglio

    Great read: RT @jeffreylcohen: Reading post by @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/katmongero/status/18915335568 Kathleen Mongero

    RT @jeffreylcohen: post by @elizabethsosnow: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/arikhanson/status/18917043180 arikhanson

    Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm http://bit.ly/cE34FF (LOVE tip #3 Elizabeth!)

  • http://twitter.com/mediamiser/status/18917101328 Kelly @ MediaMiser

    RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm http://bit.ly/cE34FF (LOVE tip #3 Elizabeth!)

  • http://twitter.com/arikhanson/status/18917218897 arikhanson

    Short post by @jasonfalls today, but should get you thinking differently about influence and trust: http://bit.ly/cE34FF

  • http://twitter.com/kmskala/status/18917403687 Kasey Skala

    Very good info RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm http://bit.ly/cE34FF

  • http://twitter.com/cloudspark/status/18917512608 cloudspark

    passing along good stuff RT @arikhanson lv post by @elizabethsosnow Why the digital divide is death to your PR firm http://bit.ly/cE34FF

  • http://twitter.com/cubanalaf/status/18917744605 Lauren Fernandez

    Interesting post from @JasonFalls on influence/trust – one of those that I had to comment on :) http://bit.ly/cE34FF

  • http://twitter.com/candeew/status/18918779092 Candee Wolf

    RT @arikhanson: Love this post by @elizabethsosnow: Why the digital divide is death to your PR firm http://bit.ly/cE34FF (LOVE tip #3 El …

  • http://twitter.com/bevpayton/status/18920757447 Beverly Payton

    RT @jaybaer: Why the Digital Divide is Death to Your PR Firm http://bit.ly/bYkzXZ

  • http://twitter.com/johnfriedman/status/18920916485 John Friedman

    Adding my Love for this post @elizabethsosnow: Why the digital divide is death to your #PR firm http://bit.ly/cE34FF #socialmedia #facebook

  • http://twitter.com/sueyoungmedia/status/18927004255 SusanYoung

    Recommending this post by @elizabethsosnow on "The Digital Divide" http://bit.ly/9xc35s #GIFB

  • http://twitter.com/smsjoe/status/18928768123 Joseph Ruiz

    good reco RT @sueyoungmedia: Recommending this post by @elizabethsosnow on "The Digital Divide" http://bit.ly/9xc35s #GIFB

  • http://twitter.com/krissabo/status/18931507084 Kris Sabo

    RT @sueyoungmedia: Recommending this post by @elizabethsosnow on "The Digital Divide" http://bit.ly/9xc35s #GIFB

  • http://twitter.com/mvellandi/status/18947103250 Mario Vellandi

    RT @JohnFriedman @elizabethsosnow: Why the digital divide is death to your #PR firm http://bit.ly/cE34FF

  • http://twitter.com/mvellandi/status/18947103250 Mario Vellandi

    RT @JohnFriedman @elizabethsosnow: Why the digital divide is death to your #PR firm http://bit.ly/cE34FF

  • http://twitter.com/mvellandi/status/18947103250 Mario Vellandi

    RT @JohnFriedman @elizabethsosnow: Why the digital divide is death to your #PR firm http://bit.ly/cE34FF

  • http://twitter.com/workecology/status/18947919482 Lavinia Weissman

    RT @mvellandi: RT @JohnFriedman @elizabethsosnow: Why the digital divide is death to your #PR firm http://bit.ly/cE34FF

  • http://twitter.com/bevpayton/status/18998139911 Beverly Payton

    All PR pros should be proficient in social media & not assign it to the digital dept. http://bit.ly/cE34FF

  • elizabethsosnow

    Right…it seems as if the best “experts” are those that willingly admit how much they still have to learn and discover on a daily basis. It's impossible to have it “nailed” in this environment…

  • http://twitter.com/kenbanks/status/19105032325 Ken Banks

    Why the Digital Divide is Death to Your PR Firm http://ow.ly/2eCMc by @elizabethsosnow (via @jaybaer) A Must-Read!

  • http://twitter.com/socialnetdaily/status/19105032245 Social Media News

    Why the Digital Divide is Death to Your #PR Firm http://ow.ly/2eCTb by @elizabethsosnow (via @jaybaer) A Must-Read!

  • http://twitter.com/amy_grech/status/19105068412 Amy Grech

    RT @SocialNetDaily: Why the Digital Divide is Death to Your #PR Firm http://ow.ly/2eCTb by @elizabethsosnow (via @jaybaer) A Must-Read!

  • http://twitter.com/bettylicious5/status/19105130263 Betty Kayitesi

    RT @SocialNetDaily Why the Digital Divide is Death to Your #PR Firm http://ow.ly/2eCTb by @elizabethsosnow (via @jaybaer) A Must-Read!

  • http://twitter.com/pcsstrategies/status/19105152552 PCS President

    RT @SocialNetDaily: Why the Digital Divide is Death to Your #PR Firm http://ow.ly/2eCTb by @elizabethsosnow (via @jaybaer) A Must-Read!

  • http://twitter.com/kurtgenden/status/19105259841 Kurt Genden

    Why the Digital Divide could be the death of many PR Firms – http://j.mp/cFcXS3

  • http://twitter.com/jessicablyss/status/19105531768 Jessica Gordon

    RT @SocialNetDaily: Why the Digital Divide is Death to Your #PR Firm http://ow.ly/2eCTb by @elizabethsosnow (via @jaybaer) A Must-Read!

  • Nick Wright

    Really enjoyed this post – especially the advice about starting a posting presence before tackling a blog. For the longest time I tried to work out why the blog I write for my company wasn't gaining traction. Then I posted a couple of relevant comments on an industry forum and views of my blog went through the roof. If you're tempted to take a look, feel free at: http://www.4th-e.com/blog

  • http://twitter.com/__fury/status/20355048460 fury
  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/