Community Management, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring

Yoda Was Wrong – Trying Counts

yoda on social media 300x256 Yoda Was Wrong   Trying CountsAre you too caught up in getting social media “right?”

Yoda said “Do or Do Not. There is No Try.” When it comes to social media at least, the little green guy is full of it.

If you accept the fundamental premise that social media’s power lies in its ability to change the nature of relationships from brand>>customer to brand<>customer, then the outcome of your social media efforts is less important than the existence of the effort.

Sure, there have been some corporate missteps in the relatively brief history of social media. But, most of those have been due either to overreaching, or acting before listening. I cannot think of one example of a social media program that focuses on engagement with customers that has not been successful.

And why wouldn’t it be? Ongoing social media programs that emphasize customer interaction are always a net positive (as opposed to social media marketing programs that are more promotional in nature).

Sensitive, intelligent social media outreach isn’t all that complicated. It’s customer service with a human face in a timely, public forum. And the fact that you’re even trying to help your audience understand and benefit from your products and services is what counts, not whether you have the perfect Facebook page or the ideal monthly ROI spreadsheet.

Your company has a phone. Your company has a Web site. Your company has an email address. Now, your company has a blog/facebook page/Twitter account. Don’t overcomplicate it. Be genuinely helpful and your customers will appreciate you more than if you weren’t.

They say that close only counts in horseshoes and hand grenades. I’d like to add social media to that list.

(photo by Orange_Beard)

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  • http://digitalbodylanguage.blogspot.com/ Steven Woods

    Fun post, I like it. It’s an interesting predicament though, as “trying” doesn’t really sell well as a motivator in the high pressure world of marketing in this economy. I do agree with you 100% though as we really don’t have enough of a good sense of social media to understand how it’s truly best used. So, given that we either dive in and “try” or ignore it. That type of uncertain investment is all about leadership rather than managing to metrics, which always takes courage. Yoda would be proud of that…

  • http://digitalbodylanguage.blogspot.com Steven Woods

    Fun post, I like it. It’s an interesting predicament though, as “trying” doesn’t really sell well as a motivator in the high pressure world of marketing in this economy. I do agree with you 100% though as we really don’t have enough of a good sense of social media to understand how it’s truly best used. So, given that we either dive in and “try” or ignore it. That type of uncertain investment is all about leadership rather than managing to metrics, which always takes courage. Yoda would be proud of that…

  • http://moriartys.net/ Jeff Moriarty

    Nice post (and funny pic) and you make a great point. I would even take it further, though. I think in Social Media, Try and Do are about the same. It’s the journey, not the destination, and trying to skip to the end is where most people get it wrong.

  • http://moriartys.net Jeff Moriarty

    Nice post (and funny pic) and you make a great point. I would even take it further, though. I think in Social Media, Try and Do are about the same. It’s the journey, not the destination, and trying to skip to the end is where most people get it wrong.

  • http://blog.authoritylabs.com/ Chase Granberry

    Social media outreach is definitely not hard. There are so many free tools out there to help you monitor the web it’s ridiculous. I ordered a pair of Toms Shoes (http://tomsshoes.com) last month and had to exchange them. I still haven’t gotten my new ones and tried to reach out via phone call (sent to voice mail), email (no response) and finally publicly via Twitter (and STILL NO RESPONSE). If they’re getting Google Alerts (a no brainer) they should see this comment (another public venue). Hey … TOMS SHOES would someone tell me where my shoes are!?

    Chase Granberry’s last blog post..Headed to SXSW

  • http://blog.authoritylabs.com Chase Granberry

    Social media outreach is definitely not hard. There are so many free tools out there to help you monitor the web it’s ridiculous. I ordered a pair of Toms Shoes (http://tomsshoes.com) last month and had to exchange them. I still haven’t gotten my new ones and tried to reach out via phone call (sent to voice mail), email (no response) and finally publicly via Twitter (and STILL NO RESPONSE). If they’re getting Google Alerts (a no brainer) they should see this comment (another public venue). Hey … TOMS SHOES would someone tell me where my shoes are!?

    Chase Granberry’s last blog post..Headed to SXSW

  • http://twitter.com/bduverneuil/status/1305280004 Benoit Duverneuil

    Reading: Yoda Was Wrong – Trying Counts http://ow.ly/LZz

  • http://twitter.com/socialhelp/status/1305403685 HyperLocal Edge

    SMM News: Yoda Was Wrong – Trying Counts | Social Media Marketing | Social … http://tinyurl.com/atpds9

  • http://twitter.com/kickofftopic/status/1314550836 Karmen Reed

    Are you too caught up in getting social media “right?” http://budurl.com/qnjk

  • http://twitter.com/jessefewell/status/1315980445 jessefewell
  • http://twitter.com/julieburgess/status/1322015566 JulieBurgess

    Yoda Was Wrong – Trying Counts http://tinyurl.com/d6asaf #feedly

  • http://www.startwithmoxie.com/ Jim Flowers

    Cute post, but Yoda’s point was the incredible power of true commitment. And successful use of social media is, as you have pointed out, all about commitment.

  • http://www.startwithmoxie.com Jim Flowers

    Cute post, but Yoda’s point was the incredible power of true commitment. And successful use of social media is, as you have pointed out, all about commitment.

  • http://twitter.com/subhastar/status/1918460278 Dawn Subhasiriwatana

    RT @tweetmeme Yoda Was Wrong – Trying Counts | Social Media Marketing | Social Media Consulting – Convince & Co… http://tinyurl.com/atpds9

  • http://twitter.com/subhastar/status/1918460278 Dawn Subhasiriwatana

    RT @tweetmeme Yoda Was Wrong – Trying Counts | Social Media Marketing | Social Media Consulting – Convince & Co… http://tinyurl.com/atpds9

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