Social Media Tools

10 Social Media Pros Pick Their Favorite iPad Case

Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis.

In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use to swaddle their iPads. The fact that I didn’t consider for even a nanosecond that any of these folks wouldn’t have an iPad is an interesting circumstance too.

David Armano (@armano)
Executive Vice President, Edelman Digital

David uses the original Apple rubber case for iPad version 1.

“It keeps it as thin as possible, and has a great grip.”

Jay Baer (@jaybaer)
President, Convince & Convert

Case Simple | Case SimpleApple Smart Cover for iPad 2, but I ensconce the entire thing in the Case SIMPL sleeve. I love Case SIMPL because it turns your iPad (or laptop) sleeve into a mobile office. Room for business cards, a notebook, pens, iPod, and a bunch of other stuff, but still in a small size with meaningful protection. Also, made in Chicago, which is nice.

(Note, Case SIMPL sent me some free samples, so I’m giving away 2 laptop cases and 2 Kindle cases randomly to people that tweet this post.)

Chris Brogan (@chrisbrogan)
Founder, Human Business Works

Apple Smart CoverChris also uses the Apple magnetic Smart Cover for iPad 2, but is not terribly enthusiastic about that choice.

“I’m using that stupid expensive magnetic lid case for no good reason.”

Brian Clark (@copyblogger)
President, Copyblogger Media

Brian also uses the iPad 2 smart cover, but is branching out with a bluetooth keyboard.

“I just got a Bluetooth keyboard/cover from Brookstone that turns the iPad into a netbook-like device for writing on planes, etc.”

CC Chapman (@cc_chapman)
Raconteur, Co-author Content Rules

Like David Armano, CC uses iPad 1 and the original rubber case, due in particular to its easy folding for typing purposes.

“It doesn’t add much weight. I always looked for a softer leather one, and could never find one.”

Nicole D’Alonzo (@NikisNotes)
Social Media Manager, Porter Novelli

Niki also uses the iPad 2 smart cover, but may be the only person I’ve spoken with who actually likes it a lot.

“The slim design folds nicely to prop-up my iPad while I’m typing or watching videos. It doesn’t insulate the back of the iPad 2, I manage that by slipping it into my laptop sleeve.”

Jason Falls (@jasonfalls)
President, Social Media Explorer


This is not Jason Falls.

Always supporting the local angle, Jason uses the ModulrCase manufactured in Louisville. It’s a multi-functional case that even includes a refrigerator magnet mount!

“You can clip it into a table-top stand, a shoulder strap, a wall mount, and more. The plastic case protects it but it doesn’t add a lot of weight or bulk. I wouldn’t use anything else, and frankly love the hell out of it.”

Ann Handley (@marketingprofs)
Chief Content Officer, MarketingProfs

DODOcase for iPad2

This is not Ann Handley in repose

A recently purchaser of the iPad 2, exacting Ann has been pondering her case options. After eschewing the Smart Cover and several other candidates, she settled on the DODO Case.

“It’s light, functional, somewhat protective, stylish, and not that pricey (Bonus)!”

Amber Naslund (@ambercadabra)
Vice President, Radian6

Book Jacket Select for iPad 2 by IncaseRoad warrior Amber swears by the Go In Case, which offers multiple integrated screen positions.

“It handles multiple positions with stability, protects it when I drop it (because I do that often enough for it to matter), and in my full-to-bursting laptop bag, can travel in a suitcase without getting crushed.”

Scott Stratten (@unmarketing)
Author, UnMarketing

Scott uses the iPad 2 Smart Cover, but recognizes it may not be a 100% solution.

“It increases my coolness factor by 20%. I like how it turns the iPad off, and it’s thin for easy packing. But, it can slide off when I take it out of my carry-on, and offers really no protection, since it’s just a flap.”

There you have it. What the Pros Use: iPad cases. Lots of market penetration for the smart cover, but not a lot of love for it, really. Several other interesting options to consider.

(Don’t forget that I’m giving away laptop and Kindle cases randomly to people that tweet this post, courtesy of Case SIMPL).

What do you use for your iPad?