Social Media Case Studies, Social Media Tools, Facebook

Do You “Like” How I Look In These Jeans?

Is the interconnected Web bringing us together, or making us all distracted voyeurs?

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes” in a dressing room….

Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Or is this just creepy? Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook.

How Much Friendship Do We Need?

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend” involvement we’re going to see in the next 12-18 months.

We sure as hell don’t lack for information at this point. There are something like 150 million blogs. 500+ TV channels. 2 million tweets per hour. The killer app isn’t information, it’s curation.

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago). Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I hope you have HUGE pockets, or some sort of cargo vest)

In practice, this could be incredibly useful. On the curation front, you need only look at something along the lines of likebutton.me to get a glimpse of the potential for friend-curated information. Want to know what your friends are reading and commenting upon? Presto! At a glance, I learned that my friend and client Andy Reierson from Flint Communications shared the awesome Shaggin Wagon video from Toyota. I’d heard about it, but hadn’t made time to check it out until I saw Andy’s recommendation. Social curation at work.
Like Button Do You Like How I Look In These Jeans?

Curation works in an e-commerce environment, too. Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. If you want to read reviews from everyone, great. But the default view will be the opinions of your Facebook friends.

And that’s both the solution and the problem.

With Friends Like These

To me, the flaw in the Facebook Open Graph model, and the corresponding move toward curation by friends, is that it’s occurring simultaneously with a shift in Facebook usage morays.

It wasn’t that long ago that Facebook was the place where you connected solely with people you actually knew in three dimensions. Many people still use it that way. But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly.

I’m faced with several yes/no decisions every day with regard to new Facebook connections, and I can’t imagine what a famous person has to sift through vis a vis Facebook invites. So far, I’ve pretty much held the line on Facebook, and the vast, vast majority of my friends there are people I’ve actually met (if you’ve asked to connect with me there, and I haven’t responded, that’s why. please take no offense)

But, I know this is unsustainable. We all do. Over time, we start to fudge the margins a bit, and eventually we’ll open the Facebook “friend” kimono more and more until we’re wearing nothing but a smile and a warm breeze. Everything Facebook does is tilted toward that goal – to massively increase the number of people to whom we’re connected, and the number of ways in which we are connected to them.

And this is what will kill curation. As my “friends” become more numerous and less hand picked, does the judgement and input of that group provide a meaningful advantage over the judgement and input of everyone?

Ultimately, I see Facebook friends becoming a more equals less problem that will force Facebook into adding significant group and subgroup capabilities, to maintain even a shred of curation value.

What do you think? Do you value being able to access your friends’ opinions and preferences around the Web (and in the dressing room)?

  • http://twitter.com/mmesocialmedia/status/15241046293 sadie harris

    Do You “Like” How I Look In These Jeans? http://bit.ly/de6Svr

  • http://twitter.com/markominka/status/15241486053 Marko Minka

    Is the interconnected Web bringing us together or making us all distracted voyeurs? http://bit.ly/aOq2Ni Gr8 food for thoughts from @jaybaer

  • http://twitter.com/kworkmanflood/status/15241792838 Kelly Workman-Flood

    Jay Baer Blog: Do You “Like” How I Look In These Jeans? http://bit.ly/cpnp7H Full http://bit.ly/bYWLdm

  • http://twitter.com/kdrewien/status/15241949899 Kathy Drewien

    Have you read this? Do You “Like” How I Look In These Jeans? http://ow.ly/17Annj

  • http://twitter.com/aronstevenson/status/15241950323 Aron Stevenson

    Do You "Like" How I Look In These Jeans? – Is the interconnected Web bringing us together, or making us all distrac… http://ow.ly/17AnmX

  • http://www.flint-group.com Andy Reierson

    Great post Jay! The “like” button is still a little scary for me, something I approach with extreme caution.

    Facebook has already done a great job of devaluing what it means to be a friend and now they are taking on suggestions and opinions. If I am looking for opinions on something while shopping, which I never am, the last thing I’d do is use Facebook in the dressing room to get feedback from my “friends”.

    That being said, there are people who will and I commend Diesel for the innovative approach. It will be interesting to see if it succeeds.

  • http://www.bestchoiceforebooks.com PLR Ebook Store

    Privacy concerns around Facebook are still an issue for myself. If Facebook can address those issues satisfactory it would be great.

    I do think this is an awesome step for Diesel. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide.

  • http://twitter.com/sadiemharris/status/15243531571 Sadie Harris

    Do You “Like” How I Look In These Jeans? http://bit.ly/de6Svr

  • http://twitter.com/internetcoachfr/status/15243640433 sadie harris

    Do You “Like” How I Look In These Jeans? http://bit.ly/de6Svr

  • http://chadegeland.com Chad Egeland

    I agree with you that one of the the problems plauging Facebook stems from the fact that “Friend” no longer means what it used to mean. No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. These same people are then shocked to discover that a photo of video of themselves they didn't want publicly available is now available for everyone to see and then they blame Facebook for not protecting their privacy. They should in fact be blaming themselves for not learning the methods to control their own privacy.

    As for Diesel jeans, for me personally I wouldn't shop in any store that had a camera in it's dressing room as I don't think I would feel comfortable having a camera right there and not 100% knowing if it was recording me or if it was off.

  • http://chadegeland.com Chad Egeland

    I agree with you that one of the the problems plauging Facebook stems from the fact that “Friend” no longer means what it used to mean. No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. These same people are then shocked to discover that a photo of video of themselves they didn't want publicly available is now available for everyone to see and then they blame Facebook for not protecting their privacy. They should in fact be blaming themselves for not learning the methods to control their own privacy.

    As for Diesel jeans, for me personally I wouldn't shop in any store that had a camera in it's dressing room as I don't think I would feel comfortable having a camera right there and not 100% knowing if it was recording me or if it was off.

  • http://chadegeland.com Chad Egeland

    I agree with you that one of the the problems plauging Facebook stems from the fact that “Friend” no longer means what it used to mean. No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. These same people are then shocked to discover that a photo of video of themselves they didn't want publicly available is now available for everyone to see and then they blame Facebook for not protecting their privacy. They should in fact be blaming themselves for not learning the methods to control their own privacy.

    As for Diesel jeans, for me personally I wouldn't shop in any store that had a camera in it's dressing room as I don't think I would feel comfortable having a camera right there and not 100% knowing if it was recording me or if it was off.

  • http://twitter.com/kkmett/status/15246451431 Keith Kmett

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/berpelding/status/15247555989 Brad

    Do You “Like” How I Look In These Jeans? – Is the interconnected Web bringing us together, or making us all distrac… http://ow.ly/17AqJH

  • http://arnoldwaldstein.com awaldstein

    Thanks much for this post…great to disagree with something so well thought out and written;)

    1. Facebook’s push outwards (while mismanaged and adolescent in its communications) doesn’t in my mind change the value of Facebook to the groups and brands that use and value it. We may no longer love it, but its value is deepening not lessening to us…at least till there is a replacement.

    My take on this on my blog @ http://bt.io/FKlv

    2. Re: the Diesel-cam. I can’t quite figure out the connection of this with privacy but as an example of smart social commerce and a happy solution to the boredom of Facebook fan pages, I’m a big fan. In fact this Diesel outside-in ‘Like’ paradigm is on the same plane of smart creativity as the Disney inside-out one with their Toy Story 3 Tickets Together app.

    My take on this here http://bt.io/FKlP

    Thanks again for your post…it got me thinking early today.

  • http://www.sweetsoaps.com Ellen Cagnassola

    Deisel is also partnering with a furniture company creating furniture for young urban types. They are branching out for sure.

  • http://simplytrece.wordpress.com Trece

    This creeped me out.
    I'm not talking about diesel – I'd die before I asked anyone how I looked in something. Actually, I'd almost rather die than shop for clothes. But.
    The whole Facebook thing has me flummoxed. I don't think I'm comfortable with the privacy issues, but then again, although I'm “on” Facebook, I rarely go there; it's more that “everyone” is on there, and I kept being asked to “like” them.
    I don't like the way everything is becoming more beige. If everyone likes everone, or is friends with them, then we're all the same, and I for one am not yet ready to give up my individuality.
    Sorry for the rant.

  • http://twitter.com/juliehallboston/status/15250665116 juliehallboston

    This is brilliant RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://ciaoenrico.com Ciaoenrico

    That sure shows a lot of confidence on their part, making that kind of investment on technology that could be altered tomorrow. How many businesses had to redo their in-store print advertising so people would “Like” them instead of “Become a fan?” I don't doubt Facebook's Like elements will be around for a while, since they've spent so much time and money making sure we all know about it. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

    Aside from that, philosophically, I don't really have a problem with it. More enterprising social media users (“Socialists?”) have likely already been taking pictures with their cell phones and posting them on their own. My Facebook footprint is also made up of people I already know – if someone is hell bent on connecting with everyone on Facebook already, I'm guessing they have a bit of exhibitionist in them already.

  • http://ciaoenrico.com Ciaoenrico

    That sure shows a lot of confidence on their part, making that kind of investment on technology that could be altered tomorrow. How many businesses had to redo their in-store print advertising so people would “Like” them instead of “Become a fan?” I don't doubt Facebook's Like elements will be around for a while, since they've spent so much time and money making sure we all know about it. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

    Aside from that, philosophically, I don't really have a problem with it. More enterprising social media users (“Socialists?”) have likely already been taking pictures with their cell phones and posting them on their own. My Facebook footprint is also made up of people I already know – if someone is hell bent on connecting with everyone on Facebook already, I'm guessing they have a bit of exhibitionist in them already.

  • http://dannybrown.me Danny Brown

    I guess the main problem with pretty much any social site is that you don't really have control what's on there. You don't need to be on Facebook, for example, to be tagged in a photo, nor on Twitter to be in a TwitPic.

    The same's true offline – people can get images of you from their desktop and share anywhere they want (making funny mock-ups, for example, or humorous greetings cards).

    Then again, there are a bunch of folks already using their smartphones to send images to friends offline, and asking their opinion on something. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.”

    Perhaps if Facebook's new privacy terms allow you to have complete filter control, more stores will adopt this approach? At the end of the day, I guess it's another service and it boils down to the question – what do I tell and share about myself?

    Interesting times, for sure.

  • http://www.matthewdutile.com Matthew Dutile

    Really great thoughts. I do agree that eventually Facebook will have to apply sub-groups of Friends for any meaningful insight. You can pretty much do this right now through privacy settings and creating lists, but it's a bit tedious. Also, hiding on your feed “friends” whose advice you haven't really vetted out is an option. Then again, maybe they have a great nugget of wisdom in there. The oops factor comes into play again when you post something personal on Facebook you'd rather not have privy to that non-friend “friend” and the entire world. To that I say, don't post anything you wouldn't want everyone to see. Comes back to self moderation.

  • http://twitter.com/johnfmoore/status/15253432309 John Moore

    Thanks for sharing this @JayBaer, Do You “Like” How I Look In These Jeans? http://bit.ly/augUcC

  • http://twitter.com/johnfmoore/status/15253432309 John Moore

    Thanks for sharing this @JayBaer, Do You “Like” How I Look In These Jeans? http://bit.ly/augUcC

  • http://twitter.com/bkmacdaddy/status/15253571920 bkmacdaddy designs

    Do You "Like" How I Look In These Jeans – Social Curation – http://bit.ly/aKPYeG

  • http://twitter.com/bkmacdaddy/status/15253571920 bkmacdaddy designs

    Do You "Like" How I Look In These Jeans – Social Curation – http://bit.ly/aKPYeG

  • http://twitter.com/codingkoala/status/15253607293 Coding Koala

    RT @bkmacdaddy Do You "Like" How I Look In These Jeans – Social Curation – http://bit.ly/aKPYeG

  • http://twitter.com/codingkoala/status/15253607293 Coding Koala

    RT @bkmacdaddy Do You "Like" How I Look In These Jeans – Social Curation – http://bit.ly/aKPYeG

  • http://twitter.com/brickandclick/status/15253645016 Jeff Crites

    RT @bkmacdaddy: Do You "Like" How I Look In These Jeans – Social Curation – http://bit.ly/aKPYeG

  • http://twitter.com/brickandclick/status/15253645016 Jeff Crites

    RT @bkmacdaddy: Do You "Like" How I Look In These Jeans – Social Curation – http://bit.ly/aKPYeG

  • http://twitter.com/henriettehedlov/status/15254135298 Henriette Hedløv

    Liker du hvordan jeg ser ut i disse jeansene? http://bit.ly/dzGkbJ #meningsfull markedsføring :)

  • http://twitter.com/henriettehedlov/status/15254135298 Henriette Hedløv

    Liker du hvordan jeg ser ut i disse jeansene? http://bit.ly/dzGkbJ #meningsfull markedsføring :)

  • http://www.mikestenger.com Mike Stenger

    Um, that's just weird. I couldn't see doing anything like that when it comes to a dressing room. Kinda creepy.

    I highly value my friend's and follower's opinions, but in a different realm. I'm sure most can agree with that. The day I take a picture of what I'm wearing to get people's opinion, is the day I'm entered into Social Media Rehab.

  • http://twitter.com/leeodden/status/15254347245 Lee Odden

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/leeodden/status/15254347245 Lee Odden

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/kristendaukas/status/15254402872 Kristen Daukas

    How far will you go to get your "friend's" input?

    Do You “Like” How I Look In These Jeans?

    http://ow.ly/1T26A http://bit.ly/aFPxz7

  • http://twitter.com/kristendaukas/status/15254402872 Kristen Daukas

    How far will you go to get your "friend's" input?

    Do You “Like” How I Look In These Jeans?

    http://ow.ly/1T26A http://bit.ly/aFPxz7

  • http://twitter.com/bryanthill/status/15254440046 Bryant

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cubanalaf/status/15254457529 Lauren Fernandez

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cubanalaf/status/15254457529 Lauren Fernandez

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cubanalaf/status/15254457529 Lauren Fernandez

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/randylewiskemp/status/15255054889 Randy Kemp

    Do You “Like” How I Look In These Jeans? http://bit.ly/augUcC

  • http://twitter.com/randylewiskemp/status/15255054889 Randy Kemp

    Do You “Like” How I Look In These Jeans? http://bit.ly/augUcC

  • http://twitter.com/randylewiskemp/status/15255054889 Randy Kemp

    Do You “Like” How I Look In These Jeans? http://bit.ly/augUcC

  • http://twitter.com/braundoug/status/15257893285 Doug Braun

    Do You "Like" How I Look In These Jeans? http://bit.ly/ba1hVF – Strange or interesting on a few levels (via Jay Baer)

  • http://twitter.com/sharonmarkovsky/status/15258550029 Sharon Markovsky

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism) SCARY!

  • http://twitter.com/sharonmarkovsky/status/15258550029 Sharon Markovsky

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism) SCARY!

  • http://twitter.com/ciaoenrico/status/15258755350 Eric Reid ✔

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/ciaoenrico/status/15258755350 Eric Reid ✔

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/ekinread/status/15258811347 Emily Kinread

    RT @jaybaer Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/ekinread/status/15258811347 Emily Kinread

    RT @jaybaer Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/davorgoldie/status/15259297490 David Goldie

    Interesting cross between physical and online marketing, through Facebook and Diesel. http://bit.ly/augUcC

  • http://twitter.com/davorgoldie/status/15259297490 David Goldie

    Interesting cross between physical and online marketing, through Facebook and Diesel. http://bit.ly/augUcC

  • http://twitter.com/thinklynsen/status/15259394807 thinklynsen

    With "150m blogs, 500+ TV channels, 2m tweets/hour…The killer app isn’t information, it’s curation."
    http://bit.ly/907NAg

  • http://twitter.com/thinklynsen/status/15259394807 thinklynsen

    With "150m blogs, 500+ TV channels, 2m tweets/hour…The killer app isn’t information, it’s curation."
    http://bit.ly/907NAg

  • http://twitter.com/thinklynsen/status/15259394807 thinklynsen

    With "150m blogs, 500+ TV channels, 2m tweets/hour…The killer app isn’t information, it’s curation."
    http://bit.ly/907NAg

  • http://twitter.com/mfbeaudry/status/15259609979 Marie-France

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/mfbeaudry/status/15259609979 Marie-France

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/mfbeaudry/status/15259609979 Marie-France

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN (Facebook, friendships, and voyeurism)

  • http://twitter.com/haakonkalbakk/status/15259972727 Håkon Kalbakk NO

    Kul video og nyskapende marketing RT @henriettehedlov: Liker du hvordan jeg ser ut i disse jeansene? http://bit.ly/dzGkbJ

  • http://twitter.com/haakonkalbakk/status/15259972727 Håkon Kalbakk NO

    Kul video og nyskapende marketing RT @henriettehedlov: Liker du hvordan jeg ser ut i disse jeansene? http://bit.ly/dzGkbJ

  • http://twitter.com/daffronmkt/status/15260312586 Angela Daffron

    RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? @jaybaer poses an interesting question: http://bit.ly/9pWjhu

  • http://twitter.com/daffronmkt/status/15260312586 Angela Daffron

    RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? @jaybaer poses an interesting question: http://bit.ly/9pWjhu

  • http://twitter.com/dfriez/status/15260355769 Debbie Friez

    RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? @jaybaer poses an interesting question: http://bit.ly/9pWjhu

  • http://twitter.com/dfriez/status/15260355769 Debbie Friez

    RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? @jaybaer poses an interesting question: http://bit.ly/9pWjhu

  • http://twitter.com/vedo/status/15260581104 Richie Escovedo

    RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? @jaybaer poses an interesting question: http://bit.ly/9pWjhu

  • http://twitter.com/vedo/status/15260581104 Richie Escovedo

    RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? @jaybaer poses an interesting question: http://bit.ly/9pWjhu

  • http://twitter.com/briansalexander/status/15260603186 Brian Alexander

    Interesting marketing RT @EKinread RT @jaybaer Do You "Like" How I Look In These Jeans? http://tinyurl.com/3yq4rah (Facebook, friendships,

  • http://twitter.com/kyleplacy Kyle Lacy

    I think this poses the question, when we will have gone far enough? Are we that much in need of constant interaction with real or not so real friends? I think this is just the beginning of things to come.

  • http://twitter.com/kyleplacy Kyle Lacy

    I think this poses the question, when we will have gone far enough? Are we that much in need of constant interaction with real or not so real friends? I think this is just the beginning of things to come.

  • http://twitter.com/unmarketing/status/15261740028 Scott Stratten

    Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/unmarketing/status/15261740028 Scott Stratten

    Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/unmarketing/status/15261740028 Scott Stratten

    Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/techguerilla/status/15261902597 Matt Ridings

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/techguerilla/status/15261902597 Matt Ridings

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/a3ella/status/15261989859 Armand Patella

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/a3ella/status/15261989859 Armand Patella

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/theresamoretti/status/15262008868 theresamoretti

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/theresamoretti/status/15262008868 theresamoretti

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/kaceemaree/status/15262073161 Casie Marie

    Facebook dressing room. Interesting concept. RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/canadagooseinc/status/15262189882 Canada Goose Inc

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/canadagooseinc/status/15262189882 Canada Goose Inc

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/missy5ft2/status/15262202194 Missy Knight

    RT @techguerilla: RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/missy5ft2/status/15262202194 Missy Knight

    RT @techguerilla: RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/mikestenger/status/15262435130 Mike Stenger

    Interesting marketing: Do You "Like" How I Look In These Jeans? – http://ow.ly/1T7Cr via @jaybaer

  • http://twitter.com/stevengrech/status/15262609139 Steven Grech

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/stevengrech/status/15262609139 Steven Grech

    RT @unmarketing: Awesomesauce as always RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/peternhall/status/15262774852 Peter Hall

    RT @jaybaer: "Do You "Like" How I Look In These Jeans?" Social Media overdose? Very interesting write-up http://bit.ly/btwxzN

  • http://twitter.com/tiviet/status/15263138512 Tiviet Nguyen

    Do You “Like” How I Look In These Jeans? http://digs.by/bMzmlP

  • http://twitter.com/tiviet/status/15263138512 Tiviet Nguyen

    Do You “Like” How I Look In These Jeans? http://digs.by/bMzmlP

  • http://twitter.com/tiviet/status/15263138512 Tiviet Nguyen

    Do You “Like” How I Look In These Jeans? http://digs.by/bMzmlP

  • http://twitter.com/robert_rose/status/15263727547 Robert Rose

    Good stuff from @jaybaer – Do you "like" how I look in these Jeans…. http://ow.ly/1T8tM

  • http://twitter.com/robert_rose/status/15263727547 Robert Rose

    Good stuff from @jaybaer – Do you "like" how I look in these Jeans…. http://ow.ly/1T8tM

  • http://twitter.com/amyklee/status/15264653351 Amy Lee

    "150m blogs, 500+ TV channels, 2m tweets/hour…The killer app isn’t information, it’s curation."
    http://bit.ly/907NAg (via @thinklynsen)

  • http://twitter.com/dadosmarcompr/status/15265351509 Mike Dado Phares

    Marketing GENIUS or privacy infringement? – Do You "Like" How I Look In These Jeans? – http://bit.ly/btwxzN (via @jaybaer)

  • http://twitter.com/flintgroup/status/15265965765 Flint Group

    Do You Like How I Look In These Jeans? Thanks for the mention @jaybaer – http://bit.ly/aR5fVb

  • http://twitter.com/jaechick/status/15269500259 JustinChick

    Diesel integrates Facebook Like buttons into dressing rooms http://ow.ly/1Tb6W (great post via @jaybaer )

  • http://twitter.com/jaechick/status/15269500259 JustinChick

    Diesel integrates Facebook Like buttons into dressing rooms http://ow.ly/1Tb6W (great post via @jaybaer )

  • http://twitter.com/michaelpmalone/status/15269708258 Mike Malone

    RT @FlintGroup: Do You Like How I Look In These Jeans? Thanks for the mention @jaybaer – http://bit.ly/aR5fVb

  • http://twitter.com/bethaarp/status/15270061083 Beth Mazur – AARP

    "150m blogs, 500+ TV chan, 2m tweets/hr. The killer app isn’t information, it’s curation." http://bit.ly/907NAg (via @thinklynsen, @amyklee)

  • http://twitter.com/ldiomede/status/15272243608 Lisa Diomede

    Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN via @jaybaer #marketing

  • http://twitter.com/ldiomede/status/15272243608 Lisa Diomede

    Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN via @jaybaer #marketing

  • http://twitter.com/ldiomede/status/15272243608 Lisa Diomede

    Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN via @jaybaer #marketing

  • http://twitter.com/erwinjansen/status/15273000187 erwinjansen

    Do You “Like” How I Look In These Jeans? http://tinyurl.com/2w3ru5l

  • http://twitter.com/tweetmaker/status/15273000119 Jim Alexander

    Do You “Like” How I Look In These Jeans? http://bit.ly/d6dRcL via @jaybaer

  • http://twitter.com/webstratagem/status/15273004873 Patrick Calero

    Do You “Like” How I Look In These Jeans?: Is the interconnected Web bringing us together, or making us all distrac… http://bit.ly/d46XQD

  • http://justinchick.com Justin

    This is just creepy.
    Makes me feel even better about deleting my Facebook account, though for those who haven't I'd highly suggest checking over your privacy settings.

  • http://twitter.com/socialmedia411/status/15273704720 Social Media Nuggets

    Do You “Like” How I Look In These Jeans? (Jay Baer): http://bit.ly/9Fm6kX [Facebook meets ChatRoulette?]

  • http://twitter.com/facebook_411/status/15273705156 Facebook 411

    Do You “Like” How I Look In These Jeans? (Jay Baer): http://bit.ly/9Fm6kX [Facebook meets ChatRoulette?]

  • http://twitter.com/lettalondon/status/15273907075 lettalondon

    Yes, Diesel! RT @SocialMedia411 Do You “Like” How I Look In These Jeans? (Jay Baer): http://bit.ly/9Fm6kX [Facebook meets ChatRoulette?]

  • http://twitter.com/nwachristie/status/15273941246 Christie Swanson

    This is just creepy RT @ SocialMedia411 Do You “Like” How I Look In These Jeans? (Jay Baer): http://bit.ly/9Fm6kX

  • http://twitter.com/membershipjedi/status/15274762012 Mike Cassidy

    RT @jaybaer: With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/membershipjedi/status/15274762012 Mike Cassidy

    RT @jaybaer: With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/membershipjedi/status/15274762012 Mike Cassidy

    RT @jaybaer: With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/membershipjedi/status/15274762012 Mike Cassidy

    RT @jaybaer: With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/cmcampbell110/status/15274860548 Christine Campbell

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cmcampbell110/status/15274860548 Christine Campbell

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cmcampbell110/status/15274860548 Christine Campbell

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cmcampbell110/status/15274860548 Christine Campbell

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/mkoskimaloney/status/15275723408 Mary Maloney

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/mkoskimaloney/status/15275723408 Mary Maloney

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/uxfeeder/status/15275900821 UX Feeder

    Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … http://bit.ly/9XdDjH [Research]

  • http://twitter.com/uxfeeder/status/15275900821 UX Feeder

    Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … http://bit.ly/9XdDjH [Research]

  • http://twitter.com/uxfeeder/status/15275900821 UX Feeder

    Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … http://bit.ly/9XdDjH [Research]

  • http://twitter.com/uxfeeder/status/15275900821 UX Feeder

    Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … http://bit.ly/9XdDjH [Research]

  • http://twitter.com/uxfeeder/status/15275900821 UX Feeder

    Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … http://bit.ly/9XdDjH [Research]

  • http://twitter.com/uxfeeder/status/15275900821 UX Feeder

    Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … http://bit.ly/9XdDjH [Research]

  • http://ariwriter.com Ari Herzog

    Label me the minority but I don’t understand why you and most of your commenters think this is creepy. Watching the video, I was reminded of the superficiality of online dating websites: Answer some multiple choice questions, upload some choice photos, and have prospective dates mentally mark yes or no based on your profile.

    Don’t like that analogy? Look at http://hotornot.com and rate how sexy or ugly someone is.

    Fact is, Jay and everyone else, who are you — who are any of us — to say if someone is pretty or ugly, worthy of dating or not, has pretty eyes, nice hair, or a sexy halter top?

    I think this Diesel campaign is genius. I also think what flies in Spain may be different in the U.S.

  • http://twitter.com/tkpleslie/status/15276498340 Leslie Carothers

    RT @jaybaer:Facebook's newest outpost> Diesel's dressing rooms! See this: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/tkpleslie/status/15276498340 Leslie Carothers

    RT @jaybaer:Facebook's newest outpost> Diesel's dressing rooms! See this: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/tkpleslie/status/15276498340 Leslie Carothers

    RT @jaybaer:Facebook's newest outpost> Diesel's dressing rooms! See this: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/tkpleslie/status/15276498340 Leslie Carothers

    RT @jaybaer:Facebook's newest outpost> Diesel's dressing rooms! See this: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/tkpleslie/status/15276498340 Leslie Carothers

    RT @jaybaer:Facebook's newest outpost> Diesel's dressing rooms! See this: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/tkpleslie/status/15276498340 Leslie Carothers

    RT @jaybaer:Facebook's newest outpost> Diesel's dressing rooms! See this: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/cherhoward/status/15276955262 Cheryl A. Howard

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN Are u ready to bring Facebook into the dressing room? Yikes

  • http://twitter.com/kikolani/status/15278529507 Kristi Hines

    RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/kikolani/status/15278529507 Kristi Hines

    RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/kikolani/status/15278529507 Kristi Hines

    RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/kikolani/status/15278529507 Kristi Hines

    RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/kikolani/status/15278529507 Kristi Hines

    RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/kikolani/status/15278529507 Kristi Hines

    RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/glindaharrison/status/15278846579 Glinda Harrison

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/glindaharrison/status/15278846579 Glinda Harrison

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/glindaharrison/status/15278846579 Glinda Harrison

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/glindaharrison/status/15278846579 Glinda Harrison

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/glindaharrison/status/15278846579 Glinda Harrison

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/glindaharrison/status/15278846579 Glinda Harrison

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/sarahbfell/status/15279107717 Sarah Fell

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/sarahbfell/status/15279107717 Sarah Fell

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/gretchengary/status/15279173569 Gretchen Gary

    Do You Like How I Look In These Jeans – Diesel Cam lets clients take photos in the dressing room and post to Facebook http://ow.ly/17AnmX

  • http://twitter.com/membershipjedi/status/15279213570 Mike Cassidy

    How do I look in this tweet? RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/membershipjedi/status/15279213570 Mike Cassidy

    How do I look in this tweet? RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/cartneywv/status/15279297040 Cartney McCracken

    LOL! RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/k2dav/status/15279461887 Kate Voth

    RT @jaybaer Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/k2dav/status/15279461887 Kate Voth

    RT @jaybaer Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/returnonnow/status/15279522915 Return On Now

    RT @K2daV: RT @jaybaer Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/elizabethpw/status/15279640567 Elizabeth Weinstein

    I've posted dressing room pics to twitter. #justsayin RT @membershipjedi RT @jaybaer http://bit.ly/9pWjhu

  • http://twitter.com/desertpanda13/status/15280087989 Jenna D. Rutschman

    I would like to say no but that is what gals do on FB now RT @jaybaer Would u ask ur FB friends if ur butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/desertpanda13/status/15280087989 Jenna D. Rutschman

    I would like to say no but that is what gals do on FB now RT @jaybaer Would u ask ur FB friends if ur butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/jaredkimball/status/15280553175 个Jared Kimball

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/jaredkimball/status/15280553175 个Jared Kimball

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/jaredkimball/status/15280553175 个Jared Kimball

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/bgindra/status/15281059780 Indra Gardiner

    Not a fan. Plays on insecurity. RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/callan_paola/status/15281311006 Callan Green

    @jaybaer I vacillate from thinking this is super cool to thinking that it is super dangerous. http://bit.ly/9pWjhu

  • http://twitter.com/nsyght/status/15282427989 nsyght

    Do You “Like” How I Look In These Jeans? – http://www.convinceandconvert.com http://is.gd/cAdJX

  • http://twitter.com/valeriesimon/status/15284783717 Valerie Merahn Simon

    RT @dfriez: RT @DannyBrown: Would you ask your Facebook friends if your butt looked big? (via @jaybaer ) http://bit.ly/9pWjhu

  • http://www.accuconference.com Maranda Gibson

    Augh — it's too much! I'm sorry, I don't need to ask my Facebook friends if I look good in a pair of jeans. That's why I handpick friends who will come with me and I ask them to give their opinion. The last thing I need when I'm shopping is a barrage of comments that say “no” and “are you crazy?” just from people who think it could be funny.

    I also would prefer not to have this clogging up my news feed that is already clogged up with Farmville and Mafia War updates.

  • http://twitter.com/socialmktg_am/status/15290821932 Ann Marie Bland

    Another layer of Social Media: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN #sm

  • http://twitter.com/rjleaman/status/15297819812 Rebecca Leaman

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/rjleaman/status/15297819812 Rebecca Leaman

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/djingle/status/15299510892 djingle

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/djingle/status/15299510892 djingle

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/djingle/status/15299510892 djingle

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/djingle/status/15299510892 djingle

    RT @jaybaer: Would you ask your Facebook friends if your butt looked big? http://bit.ly/9pWjhu

  • http://twitter.com/michellecruble/status/15301963437 Michelle Ruble

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://trafficcoleman.com/blog/ TrafficColeman

    Howdy,

    Facebook is center around friends that you can contact at will and discuss situations. My experience with it is that its no differ than any other social

    marketing concept…find friends.. and request more friends.

    I wrote a article on my blog about the friend gathering process that most people use to gain more friends on facebook. I must say that blog got a lot of

    attention by thousands of curious people who wanted to know how they can gain more friends fro face book without the spamming.

    It was my goal to show people that it doesn’t matter if you got 100 facebook friends or the limit of 5,000…if no one knows who you really are, than doing

    friend request is just a waste of time.

    You must concentrate on branding yourself before doing face book friend invites.

    Thanks for letting me post my crazy thoughts..

    TrafficColeman ‘Signing Off”

  • http://twitter.com/happinessworks/status/15312084134 Prosperity

    RT @julieodonn: Do you 'like' how I look in these jeans? Diesel cam- take pics in store & post direct to FB http://bit.ly/cxuwuc

  • maryfletcherjones

    I would totally use a feature like this! I think it's great! I do talk/share video about clothes and shopping on Facebook but only because

    (1) Facebook is not Twitter for me. My Facebook friends are actually my friends (I have 100 FB friends but follow 2000 people on Twitter), and I only post once or twice a day
    (2) I know people can “hide” me if I get annoying to them and
    (3) I can segment what I send on Facebook to certain groups of my friends (e.g., just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app.

  • http://twitter.com/f2facebook/status/15314343725 Face to Facebook

    RT @jaybaer Do You “Like” How I Look In These Jeans? http://bit.ly/ad0nR0 #SMM

  • http://twitter.com/tinhangliu/status/15314344386 Tin Hang Liu

    RT @jaybaer Do You “Like” How I Look In These Jeans? http://bit.ly/ad0nR0 #SMM

  • http://twitter.com/oliviahill77/status/15320128523 Olivia Hill

    Diesel's new SM foray >> Do You Like How I Look In These Jeans http://ow.ly/1Tqym

  • http://twitter.com/maatmann/status/15324169516 maatmann

    @JeansStyle RT @lorirtaylor This is future! U have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/maatmann/status/15324169516 maatmann

    @JeansStyle RT @lorirtaylor This is future! U have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/mckra1g/status/15324219774 Molly Cantrell-Kraig

    Yep. RT @SeanPlatt: This is the future! You have 2C what Diesel is doing 2 promote their jeans w/social media http://bit.ly/dk8NPo #sm

  • http://twitter.com/mckra1g/status/15324219774 Molly Cantrell-Kraig

    Yep. RT @SeanPlatt: This is the future! You have 2C what Diesel is doing 2 promote their jeans w/social media http://bit.ly/dk8NPo #sm

  • http://twitter.com/thejaneway/status/15324437863 The Janeway

    Peer reviewing: Diesel promotes their jeans with social media http://bit.ly/aTH2RZ / cc @chng @Marjolijn

  • http://twitter.com/thejaneway/status/15324437863 The Janeway

    Peer reviewing: Diesel promotes their jeans with social media http://bit.ly/aTH2RZ / cc @chng @Marjolijn

  • http://twitter.com/thejaneway/status/15324437863 The Janeway

    Peer reviewing: Diesel promotes their jeans with social media http://bit.ly/aTH2RZ / cc @chng @Marjolijn

  • http://twitter.com/thejaneway/status/15324437863 The Janeway

    Peer reviewing: Diesel promotes their jeans with social media http://bit.ly/aTH2RZ / cc @chng @Marjolijn

  • http://twitter.com/yozness/status/15324438231 Cosmin Pojoranu

    Hmm RT @SeanPlatt: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1Tckm

  • http://twitter.com/yozness/status/15324438231 Cosmin Pojoranu

    Hmm RT @SeanPlatt: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1Tckm

  • http://twitter.com/yozness/status/15324438231 Cosmin Pojoranu

    Hmm RT @SeanPlatt: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1Tckm

  • http://twitter.com/oscarbelmont/status/15324451047 Oscar Belmont

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/oscarbelmont/status/15324451047 Oscar Belmont

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/mediacominc/status/15324775381 Rocky S. Progano

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/mediacominc/status/15324775381 Rocky S. Progano

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/mediacominc/status/15324775381 Rocky S. Progano

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/tflirty/status/15324826027 Pia

    RT @lettalondon Yes, Diesel! RT @SocialMedia411 Do You “Like” How I Look In These Jeans? (Jay Baer): http://bit.ly/9Fm6kX

  • http://twitter.com/tflirty/status/15324826027 Pia

    RT @lettalondon Yes, Diesel! RT @SocialMedia411 Do You “Like” How I Look In These Jeans? (Jay Baer): http://bit.ly/9Fm6kX

  • http://twitter.com/fgchevrier/status/15325258714 fgchevrier

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/fgchevrier/status/15325258714 fgchevrier

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/wkmyrhang/status/15325353709 William Myrhang

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/wkmyrhang/status/15325353709 William Myrhang

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/cotftransform/status/15325370115 rick smyre

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/cotftransform/status/15325370115 rick smyre

    RT @lorirtaylor: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1TciF

  • http://twitter.com/mimul/status/15325637548 HoJin Ha

    Diesel도 매장에 캠 설치해서 Facebook에 올려 네트워크 효과를 유도하는군요. Facebook이 이젠 마켓 뿐만 아니라, 세일 포인트도 되는군요. : http://j.mp/bqbsPF

  • http://twitter.com/mimul/status/15325637548 HoJin Ha

    Diesel도 매장에 캠 설치해서 Facebook에 올려 네트워크 효과를 유도하는군요. Facebook이 이젠 마켓 뿐만 아니라, 세일 포인트도 되는군요. : http://j.mp/bqbsPF

  • http://twitter.com/bluegod/status/15327745479 Marius Comper

    RT @SeanPlatt: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1Tckm

  • http://twitter.com/mrghaz/status/15327989944 Mr Ghaz

    RT @kikolani: RT @jaybaer With friends like these, who needs friends? http://bit.ly/aR5fVb (Facebook & the future of curation)

  • http://twitter.com/nicholasgroen/status/15331526459 Nicholas Groen

    RT @seanplatt: This is the future! You have to see what Diesel is doing to promote their jeans with social media http://ht.ly/1Tckm

  • http://mediafunnel.com Derek

    Interesting campaign – probably working well with a certain subset, but not for me, thanks.

    Re: Curation – I use Friend lists to filter out some of the noise, but you're right, more is less.

    I value my friends and associate's opinions on the web, but I don't think I'll be asking them anytime soon if my butt looks good in these jeans… However, I do have access to them via direct/private messaging if I need their input.

  • http://twitter.com/bobnunn/status/15334775672 bob nunn

    Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. http://ow.ly/1TlPQ #retail

  • http://twitter.com/launch_partners/status/15340885414 Launch Partnership

    Do You Like How I Look In These Jeans – Social Curation | facebook http://ht.ly/1SWKF

  • http://twitter.com/launch_partners/status/15340885414 Launch Partnership

    Do You Like How I Look In These Jeans – Social Curation | facebook http://ht.ly/1SWKF

  • http://twitter.com/launch_partners/status/15340885414 Launch Partnership

    Do You Like How I Look In These Jeans – Social Curation | facebook http://ht.ly/1SWKF

  • http://twitter.com/aaronzwas/status/15343037740 Aaron Zwas

    Does this outdo Levi's excellent use of FB? Diesel Jeans create the first dressing room mirror on the web. http://ow.ly/1THvj

  • http://www.convinceandconvert.com jaybaer

    But what if the people whose opinion you wanted really were friends, but they just weren't with you at the time? Would you email them a photo, instead of using Facebook? Just curious.

  • http://www.convinceandconvert.com jaybaer

    This is the type of campaign where I wonder if the media coverage is more valuable than the actual execution?

    • http://cheapwebsitehosting.eu Cheap Website Hosting

      It is a PR stunt and a show of technical acumen and a hopping on of the facebook wagon. A fusion of trends and marketing styles. I can taste a hint of brand acceleration and trying to appeal to the youth of today

  • http://www.convinceandconvert.com jaybaer

    Indeed, Facebook does allow you to segment your content in ways that Twitter doesn't. Interesting that you view your Facebook and Twitter crowds much differently. Me too, although the lines are blurring.

  • http://www.convinceandconvert.com jaybaer

    Good stuff. Thanks for the comment. What good is a “friend” request, if that person doesn't even know you?

  • http://www.convinceandconvert.com jaybaer

    I recommend you hide updates from all applications in your FB setting. Once I did that, and got rid of Farmville and Mafia Wars, my FB enjoyment went up A LOT.

  • http://www.convinceandconvert.com jaybaer

    When did you delete? Did you do it because of the recent privacy dust-up, or did you just tire of the whole thing?

  • http://www.convinceandconvert.com jaybaer

    I completely agree. I'm not sure whether to shudder or be fired up about it, but this is the tip of the spear.

  • http://www.convinceandconvert.com jaybaer

    Really well said about self-moderation. I think the challenge is that we haven't as a society established clear norms or morays about what's right/wrong in that context. We're getting there, but it's still a point of confusion/concern for so many people.

  • http://www.convinceandconvert.com jaybaer

    I wonder if cavemen went around and made humorous cave paintings of others without their permission?

  • http://www.convinceandconvert.com jaybaer

    Eric you raise a brilliant point about the day-to-day impact on business of Facebook's constant waffling. Thanks for bringing that into the conversation. For the record, I'll be putting a QR code sticker (maybe Stickybits) on my ass soon. I'm all about leapfrogging technology, baby!

  • http://dannybrown.me Danny Brown

    Quite possibly – some of these drawings are downright weird… ;-)

  • http://www.convinceandconvert.com jaybaer

    Not a rant at all Trece, and your notion of “if everyone is doing it, it become beige” is dead-on. If everyone is on Facebook, what's the point of Facebook? I'm not sure I'm ready to ask that question, but almost.

  • http://www.convinceandconvert.com jaybaer

    I wonder if their angle is really to just be a brand, and not about any particular item(s). Smart, as long as you don't get a backlash or sell out. Mossimo had that rolling until they showed up in Target.

  • http://www.convinceandconvert.com jaybaer

    Exactly. Friend has lost value. Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. They've steadfastly held on to a culture of “I connect with people I know” (for the most part). Hmmm.

  • http://www.convinceandconvert.com jaybaer

    How do you feel about the new FB privacy settings? Better? Or not enough to convince you?

  • maryfletcherjones

    I think I look at Facebook differently from Twitter because the platform, for me, provides a more in-depth experience that feels more intimate and personal than Twitter (not to mention the privacy controls make me feel like I can talk about silly stuff, like nail polish, which I wouldn't dare do on Twitter!). All my family are on Facebook (they're not on Twitter), all my high school friends. But mostly, they are other women (all ages). Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. I almost never blend the two in terms of updates, not even on my Page that much.

    I post on Facebook because I want to, and I post on Twitter because I feel I have to :)

  • http://www.mikestenger.com Mike Stenger

    I think I'd much rather text them a photo instead of posting it on Facebook for all to see.

  • http://ciaoenrico.com Ciaoenrico

    Oh Jay. Am I really supposed to say nothing about sticky bits on your ass? Can I possibly be expected to pass up this piece of comedy gold?

  • http://twitter.com/philbaumann/status/15354346293 Phil Baumann

    Going too far with online marketing? – http://bit.ly/cjkiqq

  • http://twitter.com/bobfine/status/15357700322 Robert Fine

    RT @PhilBaumann: Going too far with online marketing? – http://bit.ly/cjkiqq

  • http://twitter.com/bobfine/status/15357700322 Robert Fine

    RT @PhilBaumann: Going too far with online marketing? – http://bit.ly/cjkiqq

  • http://twitter.com/agi_sandro/status/15387834337 Sandro Verrelli

    Do You "Like" How I Look In These Jeans? – http://bit.ly/btwxzN – "Diesel Cam"… creepy or incredibly creative?

  • http://twitter.com/barneydavey/status/15393505025 Barney Davey

    On social media…The killer app isn’t information, it’s curation. from Do You “Like” How I Look In These Jeans?@jaybaer http://ht.ly/1TUE3

  • http://twitter.com/brennaelise/status/15415624939 Brenna DeLeo

    Diesel rolls out with new social media campaign, Do you "like" how I look in These Jeans http://bit.ly/cxuwuc

  • http://twitter.com/thinkpyxl/status/15415992202 Pyxl, Inc.

    The first "mirror on the wall" that works with Social Networking http://bit.ly/cxuwuc

  • http://twitter.com/prnicolev/status/15416337586 Nicole VanScoten

    Cool idea! RT @ThinkPyxl: The first "mirror on the wall" that works with Social Networking http://bit.ly/cxuwuc

  • http://twitter.com/karawiem28/status/15416795498 Kara Wiemert

    RT @PRNicoleV: Cool idea! RT @ThinkPyxl: The first "mirror on the wall" that works with Social Networking http://bit.ly/cxuwuc

  • http://twitter.com/schumpert/status/15421380057 Scott Schumpert

    RT @schumpert: With friends like these, who needs friends? – http://bit.ly/aR5fVb /by @jaybaer #fb

  • http://twitter.com/dieselusa/status/15434357151 Diesel USA

    if Diesel Cam was avail in US dressing rooms, would you use it? http://ow.ly/1TRlX via @jaybaer

  • http://www.birdsontheblog.co.uk/ Sarah Arrow

    I am with you there Mike, the day I am web-camming to see what people think of my clothing options is the day I go into social media rehab! It's not even the sort of thing I would take a pic with my phone and send. shopping is social just not hat kinda social!

  • http://www.convinceandconvert.com jaybaer

    That's really interesting, that you don't feel you can be silly on Twitter. I almost look at it the opposite. I “know” so few people on Twitter, that I just let it fly. Crap. Maybe I jumped the Twitter shark?

  • http://www.convinceandconvert.com jaybaer

    Now that I re-read it, it vaguely sounds like those animated bear commercials. Didn't I write a post about that long ago?

  • http://twitter.com/schumpert/status/15460951221 Scott Schumpert

    With friends like these, who needs friends? – http://bit.ly/aR5fVb /by @jaybaer #fb

  • http://twitter.com/niallmcs/status/15494191702 Niall McSheffrey

    RT @jaybaer: Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/alexblom/status/15560667552 Alexander Blom

    This is a good move just for the pr – diesel integrate like button to dressing rooms http://bit.ly/cET9ZK

  • http://twitter.com/travelinreid/status/15571558730 Reid Williams

    @BrandoNRG @WELDlife "Peep" this implementation of social media interactive kiosk: http://ht.ly/1UKl3

  • http://twitter.com/btdirectories/status/15723208588 BTCustomerstreet

    http://is.gd/cHwuq – Check this out: Do You “Like” How I Look In These Jeans? #BTCustomerstreet

  • http://twitter.com/devseo/status/15761307192 Alex Hall

    Check this out: Do You “Like” How I Look In These Jeans? – http://su.pr/2EuWM3

  • http://twitter.com/btdirectories/status/15913829118 BTCustomerstreet

    Awesome Do You “Like” How I Look In These Jeans? – http://is.gd/cHwuq #BTCustomerstreet

  • http://twitter.com/wadeontweets/status/16718747740 Wade Kwon

    Will Facebook help or hurt value of curation with Likes and bigger friend pools? http://bit.ly/907NAg (via @thinklynsen)

  • http://twitter.com/jessicavance/status/16718925345 jessicavance

    Will Facebook help or hurt value of curation with Likes and bigger friend pools? http://bit.ly/907NAg (via @thinklynsen, @wadeontweets)

  • http://twitter.com/infocyte/status/16719920712 Steve Raikow

    Will Facebook help or hurt value of curation with Likes and bigger friend pools? http://bit.ly/907NAg (via @wadeontweets @jessicavance)

  • http://twitter.com/timgasper/status/16720124062 Tim Gasper

    Will Facebook help or hurt value of curation with Likes and friend pools? http://bit.ly/907NAg (via @wadeontweets @jessicavance @infocyte)

  • http://twitter.com/roadshownews/status/17393592102 Kirk Fetzer

    Do You Like How I Look In These Jeans – Facebook now in your dressing room. http://bit.ly/cgPLQU

  • http://twitter.com/harrisonpainter/status/21030769361 Harrison Painter

    RT @jaybaer: Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/thebrandbuilder/status/21030795425 Olivier Blanchard

    RT @jaybaer: Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/bertucciusa/status/21031019706 bertucciusa

    RT @jaybaer: Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/jenajean/status/21031181836 Jenifer Olson

    Yes, but to your last question, not so much :-) RT @jaybaer Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/pcmguy/status/21031693571 pcmguy

    U cannot answer that question right no matter what RT @jaybaer: Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/marketingfltr/status/21031738950 marketingfltr

    RT @jaybaer Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/leighdow/status/21032476176 leighdow

    So cool RT @jaybaer Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/lorimoreno/status/21043840374 LoriMoreno

    RT @thebrandbuilder RT @jaybaer
    Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/imadnaffa/status/21044658166 Imad Naffa

    This is Crazy!!! >> Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/kesmit3/status/21044815363 Kim Smith

    RT @imadnaffa: This is Crazy!!! >> Do You "Like" How I Look In These Jeans? http://bit.ly/btwxzN

  • http://twitter.com/publicme/status/21045820927 publicme

    RT @jaybaer: Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://twitter.com/hemantmmehta/status/21055129259 hemantmmehta

    RT @jaybaer Do You “Like” How I Look In These Jeans? http://bit.ly/c283L6

  • http://plrzone.com/ PLR

    I dont know is this post worth my time? It seems really like a one hit wonder piece of news. then i never hear about it again

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/