Digital Marketing, Email, Social Media Tools, Email Marketing Advice, Facebook, Integrated Marketing and Media

Email Isn’t Dead Among Facebook’s Exec Team

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address.

There’s been a lot written about the folly of this “email is dead” conviction, and in fact I’ll soon be publishing here at Convince & Convert my recent presentation on the integration of Facebook and email.

But for now, please enjoy the thick and delicious irony of this interview of Facebook COO Sheryl Sandberg who says “I check my email the first thing in the morning, and the last thing at night.”

Even Facebook Loves Email

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  1. HJE says

    On the “thick and delicious irony” front, it’s not news that the team at Facebook use email. It’s just that a younger generation perhaps aren’t as reliant on it:”(Zuckerberg)said he started thinking about those numbers after talking with a group of high school students who told him that they rarely use e-mail. It’s too slow, they told him. “I was kind of boggled by this,” Zuckerberg said.

    “I remember having a similar conversation with my parents about why e-mail was good and regular mail was slow…,” he said. “At Facebook, we’re all so used to using e-mail. It’s interesting to see that all kinds of folks don’t see it that way.”Source:

  2. nrobins1 says

    You know which blog posts I read immediately in the morning? The ones that are e-mailed to me :) Of course, I found this one in the Facebook newsfeed, whoops!

  3. michaelleander says

    When will we ever remember to remember that habits are human nature. If you have spent 5, 10, 15 years interacting with email on a daily basis, it takes an enormous effort to get used to an alternative for most people.

  4. WillKriski says

    email sucks you back into social networks via their notifications and many things scroll down the newsfeed so emails can get you re-engaged…or maybe I’m just old school

  5. MikeSherratt says

    Hey Jay,

    I always thought there was life in email marketing thank you for the awesome incurragement and amazing post have wrote about this today on my site


  6. DavidCooperFrank says

    Email has its place in a work environment now but for those coming up it is less important. With tools like chatter and basecamp task management and collaboration in the work place will be social. Email isn’t leaving fast but it will die.

  7. RolvHeggenhougen says

    There’s no doubt that email marketing works BUT in addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.

    The basic idea behind WRAPmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free at

    WRAPmail also helps search for missing children with every email sent by incorporating an optional RSS feed from the Center for Missing and Exploited Children

  8. NetThink says

    I laughed when I read this, because I just wrote a post called “Social Newsfeeds are the Death Knell of Email” … I agree that old habits die hard. Email is still “king” with me, but I expect that spam filters will start to understand my social network to merge what we think of as email and social newsfeeds. No one has asked me for my facebook username yet (since there are hundreds of guys with my name apparently), which is why your email address (a 100% unique address) can’t go away entirely just like phone numbers can never go away. That said, I don’t know most of my friend’s phone numbers anymore because I don’t dial phones anymore. I sync my only phone with LinkedIn and Facebook and get numbers that way — or even if I manually enter a number, it is forgotten as soon as I press “save” on the contact form.

  9. says

    Jay – I KNOW Email isn’t dead because my email is the single most important communication tool for ME. Of course I hate spam & distraction…. but I cherish certain regular emails. Why? Because they’re important to me because: I learn, I’m inspired, I’m helped.The reality is that Email Marketing DONE RIGHT is more powerful than all your Social Media platforms combined.

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