Social Media Strategy, Social Media Tools, Social CRM

Is Twitter for Business Even Worth the Trouble?

We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds.

Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We just did it voluntarily. And for what?

Certainly not because of the math.

is twitter worth it for business 1 Is Twitter for Business Even Worth the Trouble?A new research study of 1,400 U.S. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians.

Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. Can you imagine an “Illinois Marketing for Dummies” book? Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy”?

On the surface, the time and effort we’re spending cultivating our Twitter followings is flat-out ridiculous. But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes.

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough:

The Iceberg Effect. The actual reach of Twitter is actually double the user base. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly.

Interaction. Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them. Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Think about that for a moment. Customers follow you on Twitter not to be informed, but to be interacted with. They follow you because you answer back and treat them like an individual, if only for 140 characters. But yet so many companies are using Twitter as a post-modern headline news service. Wrong approach.

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. (think @ford vs. @scottmonty) Consumers believe branded accounts are more reliable and accurate. Twitter gives you the opportunity to make your logo more than a logo, providing compassion, insight, information, and even entertainment in bite-sized chunks. Try that with a press release…

Nowhere to Run. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. However, consumers are much more likely to use Twitter as an escalation, meaning the people with whom you’re interacting on Twitter may already be frustrated with your organization.

Said one respondent:

If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it. The company can’t ignore me then!”

Influence. The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users.

In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

is twitter worth it Is Twitter for Business Even Worth the Trouble?

This research raises two interesting questions:

– Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Which do you believe?

– Even though the numbers are small, is the Twitter effort worth it?

Check out the Twitter X-Factors study here.

  • http://www.postadvertising.com Jon Thomas

    My immediate reaction to hearing the low followership of brands was, “Just because there isn’t a huge population of brand-followers, doesn’t mean that having a brand presence on Twitter is less important.” You certainly covered some great reasons to that point.

    I always like to tell the story of how I first joined Twitter. As a marketer, you’d think I would have joined it to be an early adopter, but no. I joined it to yell at Wachovia Bank because they were mistreating my wife with inexplicable fees. I wasn’t a follower of the brand, but there was obvious value in the fact that they had a Twitter presence and responded to my concerns better than the customer service rep.

    It’s not about how many are following you as a brand because there are so many other sources of value by having a presence in social media. If nothing else, you’re part of the conversation.

    Jon Thomas
    Story Worldwide
    http://www.postadvertising.com

  • http://twitter.com/doktormarketing/status/20962592547 Doktor Marketing

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9O9JI4 #ConvinceandConvert

  • http://twitter.com/thgbusiness/status/20962592379 Santi Chacon

    Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending countless employee… http://bit.ly/9O9JI4

  • http://twitter.com/blogmanana/status/20962592404 Blog Manana

    New @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/9O9JI4

  • http://twitter.com/tinhangliu/status/20962592498 Tin Hang Liu

    RT @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/bp3oLw #SMM

  • http://twitter.com/epopdev/status/20962592424 Jim Weldon

    Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending countless employee… http://bit.ly/9O9JI4

  • http://twitter.com/thgbusiness/status/20962592379 Santi Chacon

    Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending countless employee… http://bit.ly/9O9JI4

  • http://twitter.com/per_call/status/20962592538 Per Call

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9O9JI4

  • http://twitter.com/innovateaz/status/20962592332 Innovate AZ

    Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending countless employee… http://bit.ly/9agIg3

  • http://twitter.com/blogmanana/status/20962592404 Blog Manana

    New @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/9O9JI4

  • http://twitter.com/f2facebook/status/20962592778 Face to Facebook

    RT @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/bp3oLw #SMM

  • http://twitter.com/erwinjansen/status/20962595070 erwinjansen

    Is Twitter for Business Even Worth the Trouble? http://tinyurl.com/2auwgww

  • http://twitter.com/hotspotpromo/status/20962595265 Darlene Hull

    Rt @jaybaer Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending countl… http://bit.ly/cE8wwL

  • http://twitter.com/veillesmo/status/20962595151 Medias Sociaux

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9O9JI4 /via @jaybaer

  • http://twitter.com/adelinapeltea/status/20963633164 Adelina Peltea

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/kworkmanflood/status/20963930217 Kelly Workman-Flood

    Jay Baer Blog: Is Twitter for Business Even Worth the Trouble? http://bit.ly/dBbhn5 Full http://bit.ly/czCuAO

  • http://twitter.com/birdbathbuzz/status/20964428271 Chris Isaac

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/18xuj5

  • http://twitter.com/thewhirlers/status/20964447028 The Whirlers

    Is Twitter for Business Even Worth the Trouble? http://ht.ly/18xua4

  • http://twitter.com/redactedtv/status/20964510228 {redactedmedia}

    #mktg Is Twitter for Business Even Worth the Trouble? – We built our own Frankenstein. We are spending countless emp… http://ht.ly/18xtIN

  • http://twitter.com/webstratagem/status/20964510281 Patrick Calero

    #mktg Is Twitter for Business Even Worth the Trouble? – We built our own Frankenstein. We are spending countless emp… http://ht.ly/18xtIM

  • http://twitter.com/aronstevenson/status/20964569263 Aron Stevenson

    Is Twitter for Business Even Worth the Trouble? – We built our own Frankenstein. We are spending countless employee … http://ow.ly/18xtfU

  • http://twitter.com/edhartigan/status/20964801441 Ed Hartigan

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oy1x by @jaybaer

  • http://twitter.com/hansschepers/status/20965526862 Hans Schepers

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bNtFCo

  • http://twitter.com/arnevodegel/status/20965697519 Arne Vodegel

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • Gregg Morris

    Some very interesting findings. "Is Twitter for Business Even Worth the Trouble" http://j.mp/aL2W0H

  • http://twitter.com/amdinapoli/status/20967110016 Anne DiNapoli

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/leshannepretty/status/20967140557 Leshanne Pretty

    Only 5% of Americans follow even one brand on Twitter http://bit.ly/9rmFbd

  • http://twitter.com/smartreno Bret Simmons

    I love Twitter. I don't use it to monitor brands but to connect with influential people that I can learn from and they in turn can share my content with their followers. Twitter is also where aggregators (e.g. smartbrief) have found me. I've taken complaints about brands to Twitter and gotten great results. My blog and Twitter are the best places to voice concerns about brands that get real results.

  • http://twitter.com/smartreno Bret Simmons

    I love Twitter. I don't use it to monitor brands but to connect with influential people that I can learn from and they in turn can share my content with their followers. Twitter is also where aggregators (e.g. smartbrief) have found me. I've taken complaints about brands to Twitter and gotten great results. My blog and Twitter are the best places to voice concerns about brands that get real results.

  • http://twitter.com/tweetmaker/status/20968269206 Jim Alexander

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/ar8kYB via @jaybaer

  • http://occamsrazr.com Ike Pigott

    Bingo, but I quibble with the “Population of Illinois” example.

    The population of Illinois can't be reached through a single mechanism. And the population of Illinois doesn't share significant factors about being earlier-adopters, tech-enabled, or influencers with their peers.

    But yeah — a LOT of the blather about Twitter ignores the reality that it's just one of many channels you have to consider and/or include.

  • http://twitter.com/sadiemharris/status/20968816041 Sadie Harris

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9PIoLm

  • http://twitter.com/desabol/status/20968867821 Dave Sabol

    Sharing: Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending countless… http://bit.ly/9agIg3

  • http://bcroke.wordpress.com Brandon Croke

    Yes Jay! These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. ;)

    I absolutely love Twitter (that's how I found this) , but I don't love it for companies who are looking to maximize their influence online.

    Thanks for taking the time to share this today.

  • http://twitter.com/actweb/status/20968904848 actweb.fr

    Is Twitter for Business Even Worth the Trouble http://ht.ly/2ozus

  • http://twitter.com/jeromelesur/status/20968905418 Jerome Lesur

    Is Twitter for Business Even Worth the Trouble http://ht.ly/2ozuX

  • http://twitter.com/smediaxpertclub/status/20968905697 SocialMediaXpertClub

    Is Twitter for Business Even Worth the Trouble http://ht.ly/2ozuY

  • http://twitter.com/twcontact/status/20968905950 TwContact

    Is Twitter for Business Even Worth the Trouble http://ht.ly/2ozuZ

  • http://twitter.com/franckohrel/status/20970878791 Franck

    actweb: Is Twitter for Business Even Worth the Trouble http://ht.ly/2ozus http://ow.ly/18xza1

  • http://twitter.com/charmcityrun/status/20971119448 Charm City Run

    RT @tweetmaker: Is #Twitter for Business Even Worth the Trouble? http://bit.ly/ar8kYB via @jaybaer

  • http://twitter.com/swoodruff/status/20971144016 Steve Woodruff

    Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer http://ow.ly/2oxzB

  • http://twitter.com/berpelding/status/20971170141 Brad

    Is Twitter for Business Even Worth the Trouble? – We built our own Frankenstein. We are spending countless employee … http://ow.ly/18xxKB

  • http://twitter.com/ScottMeldrum Scott Meldrum

    Great insights, Jay. I'm beginning to steer my clients away from Twitter as a brand marketing opportunity. I see Twitter for branding working in only the rarest of examples. Twitter for customer service, retention, support and even marketing, offers the lion's share of benefits to brands. Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events.

  • http://www.convinceandconvert.com jaybaer

    Thanks for the comment Jon. I love that you first joined to yell.
    Great example!

  • http://www.convinceandconvert.com jaybaer

    Thanks for the comment Jon. I love that you first joined to yell.
    Great example!

  • http://twitter.com/jeffreylcohen/status/20971724741 Jeffrey L. Cohen

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://www.convinceandconvert.com jaybaer

    Yep. Ultimately, I see Twitter (and even Facebook, largely) as being
    more impactful on loyalty and retention, than on net new revenue.

  • http://www.convinceandconvert.com jaybaer

    Yep. Ultimately, I see Twitter (and even Facebook, largely) as being
    more impactful on loyalty and retention, than on net new revenue.

  • http://twitter.com/lianamiller/status/20972245086 Liana Miller

    Good read RT @swoodruff: Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer http://ow.ly/2oxzB

  • http://www.puredriven.com Patrick Garmoe

    Really agree with Scott and Bret. For big brands, the benefits will be in customer service, rentention, support, PR. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For example: You connect with a media professional via Twitter who does a story about your business. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. Unfortunately too many small businesses don't stick around long enough, so they think it's a waste of time.

  • http://www.puredriven.com Patrick Garmoe

    Really agree with Scott and Bret. For big brands, the benefits will be in customer service, rentention, support, PR. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For example: You connect with a media professional via Twitter who does a story about your business. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. Unfortunately too many small businesses don't stick around long enough, so they think it's a waste of time.

  • http://www.puredriven.com Patrick Garmoe

    Really agree with Scott and Bret. For big brands, the benefits will be in customer service, rentention, support, PR. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For example: You connect with a media professional via Twitter who does a story about your business. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. Unfortunately too many small businesses don't stick around long enough, so they think it's a waste of time.

  • http://www.puredriven.com Patrick Garmoe

    Really agree with Scott and Bret. For big brands, the benefits will be in customer service, rentention, support, PR. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For example: You connect with a media professional via Twitter who does a story about your business. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. Unfortunately too many small businesses don't stick around long enough, so they think it's a waste of time.

  • http://twitter.com/smartel Sylvain Martel

    I work in the fabulous world of advertising, i am twitter user and honestly, for a long time, I retained my clients from investing too much time on it.

    That said, a few months ago, I had a personal experience that kind of proved me that even if there is not that much of the population on Twitter, listening to the discussions and sometimes engaging with unsatisfied customers may have unexpected positive consequences.

    I invite you to compare 2 stories: The Molson's one (my experience – #success) VS the Air Canada story (#fail).

    Molson: http://smartel.posterous.com/molson-or-the-exac
    VS
    Air Canada: http://www.theglobeandmail.com/news/technology/

    I let you decide what your clients should do.

    SM'

  • http://twitter.com/fmi_marketing fmi

    Hey Jay,

    The cynic in me wants to know the demographics of the 1,400 U.S. consumers involved in the study.

    The realist in me says 'these numbers dont surprise me in the least'

    The coffee-addict me says its time for more…

    Great post Jay! Thanks for sharing it…

  • http://www.3hatscommunications.com davinabrewer

    Jay, thanks for the profile of Twitter users. The numbers may be small, but they show some interesting demographics of those with influence.

    That said I gotta agree with Ike, the numbers are one thing.. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. It's not a stand alone tool, but works best when integrated in the marketing mix.

    It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels?

    The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. FWIW.

  • http://twitter.com/tinkweb/status/20973344668 Tink

    Is Twitter for Business Even Worth the Trouble? Un rapport étonnant… http://cot.ag/9Kzitc

  • http://twitter.com/jorisbryon/status/20973503862 Joris Bryon

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bNtFCo. Interesting read.

  • http://www.joemanna.com/blog/ Joseph Manna

    I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format.

    You'd be proud of me, Jay. On a radio show on social media (I'll post about it within a few minutes) a listener asked what to say to a small business owner who doesn't want to use Twitter for their social media strategy. Valid question and I responded with, “You don't need to use Twitter. Twitter is only one of the listening and engagement devices one can use in social media. When they're ready for it or the need arises, Twitter may work for them.” (Or something along those lines.)

    Great topic as we all collectively feed the machine for today, tomorrow and next week. :-)

    ~joe

  • http://www.b2bbloggers.com Jeremy Victor

    Thanks for this Jay

    Great Fact From The Data:
    Customers follow you on Twitter not to be informed, but to be interacted with. They follow you because you answer back and treat them like an individual.

    Most Interesting New Piece Info For Me
    Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. (think @ford vs. @scottmonty) Consumers believe branded accounts are more reliable and accurate.

    Was their any distinction in B2C and B2B brands?

  • http://www.b2bbloggers.com Jeremy Victor

    Thanks for this Jay

    Great Fact From The Data:
    Customers follow you on Twitter not to be informed, but to be interacted with. They follow you because you answer back and treat them like an individual.

    Most Interesting New Piece Info For Me
    Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. (think @ford vs. @scottmonty) Consumers believe branded accounts are more reliable and accurate.

    Was their any distinction in B2C and B2B brands?

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Great post, Jay, and hope you are settling in well in your new home in Indiana!

    With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

    Intuitively speaking, in my brain, there are a few segments of customers most likely to comment on a company online:

    1) Those who have an awful experience (ex: get food poisoning at your restaurant)
    2) Those who have an awesome experience (ex: they've hated their hair their entire lives and you give them the best haircut they ever have)
    3) Those who just – as a rule – like to give their opinions.

    Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale. And, as far as I can figure, the easiest way to identify people who like to give their opinions for the sake of giving their opinions is to look at those who blog, tweet, use Facebook or leverage any other social media channel to share their thoughts. Because these folks are actually rather rare – its in most brands best interest to target them online.

    However, as I've definitely read on this blog more than once, whats critical for businesses is not gaining followers or fans – its figuring out how to use social channels to add real value for their customers. For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. And she might become a more loyal user of Pampers or even switch over from Huggies as a result.

    While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention. Measurement is a fantastic tool for marketers – but the absence of a precise measurement tool should never supersede the chance to take advantage of a valuable opportunity.

  • http://twitter.com/StickyStimuli Yael Davidowitz-Neu

    Great post, Jay, and hope you are settling in well in your new home in Indiana!

    With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

    Intuitively speaking, in my brain, there are a few segments of customers most likely to comment on a company online:

    1) Those who have an awful experience (ex: get food poisoning at your restaurant)
    2) Those who have an awesome experience (ex: they've hated their hair their entire lives and you give them the best haircut they ever have)
    3) Those who just – as a rule – like to give their opinions.

    Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale. And, as far as I can figure, the easiest way to identify people who like to give their opinions for the sake of giving their opinions is to look at those who blog, tweet, use Facebook or leverage any other social media channel to share their thoughts. Because these folks are actually rather rare – its in most brands best interest to target them online.

    However, as I've definitely read on this blog more than once, whats critical for businesses is not gaining followers or fans – its figuring out how to use social channels to add real value for their customers. For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. And she might become a more loyal user of Pampers or even switch over from Huggies as a result.

    While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention. Measurement is a fantastic tool for marketers – but the absence of a precise measurement tool should never supersede the chance to take advantage of a valuable opportunity.

  • http://twitter.com/jasonfalls/status/20975034319 Jason Falls

    Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/ariamedia/status/20975086677 Ariamedia

    Is Twitter for Business Even Worth the Trouble http://ow.ly/2oCss

  • http://twitter.com/ryanathompson/status/20975087551 Ryan Thompson

    Is Twitter for Business Even Worth the Trouble http://ow.ly/2oCtd

  • http://twitter.com/jkerrstevens/status/20975102379 Justin Kerr-Stevens

    RT @JasonFalls: Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/jamespaden/status/20975130746 James Paden

    RT @JasonFalls: Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/socialkwan/status/20975159532 Kwan Morrow

    Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert http://bit.ly/bAJBJ4

  • http://twitter.com/smartreno/status/20975408485 Bret Simmons

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/theesuite/status/20975413616 Dennis Baker

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://bazaarvoice.com/blog Ian Greenleigh

    It certainly doesn't make sense for all companies. But if you sell something at a high enough price-point, such that even an incredibly low conversion rate will yield a healthy ROI, Twitter makes sense even from a siloed “strictly sales” perspective.

    Content marketing is a whole 'nother beast, and that's what Twitter is perfectly suited for, even for most businesses.

    P.S. – Your link-bait title worked on me, Jay. LOL.

  • http://twitter.com/thelarch/status/20975623584 Jeff Larche

    RT @JasonFalls: Is Twitter the echo chamber? Post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se [I'm dutifully echoing]

  • http://twitter.com/mongoosemetrics/status/20975663886 Mongoose Metrics

    Is Twitter 4 biz the echo chamber? Thoughtful post via @jaybaer w/ @ExactTarget research http://ar.gy/0se RT @JasonFalls #B2B

  • http://justinchick.com Justin

    “Customers follow you on Twitter not to be informed, but to be interacted with.”
    Well said, and I completely agree.

    It's surprising to me as well that the majority prefer interacting with the brands themselves rather then an individual speaking on behalf of the brand.

    I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person.

  • http://justinchick.com Justin

    “Customers follow you on Twitter not to be informed, but to be interacted with.”
    Well said, and I completely agree.

    It's surprising to me as well that the majority prefer interacting with the brands themselves rather then an individual speaking on behalf of the brand.

    I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person.

  • http://twitter.com/jkrohrs/status/20977380056 Jeffrey K. Rohrs

    Good to see Jay's still a provocateur even from Indiana: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/storyworldwide/status/20977481015 Story Worldwide

    Is Twitter for Business Even Worth the Trouble? from @JayBaer – http://ht.ly/2oDWo

  • http://twitter.com/story_jon/status/20977481622 Jon Thomas

    Is Twitter for Business Even Worth the Trouble? from @JayBaer – http://ht.ly/2oDWo

  • http://twitter.com/melwebster/status/20977769014 mel webster

    RT @JasonFalls: Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/azsocialmedia/status/20977903293 Arizona Social Media

    C&C Blog Post – Is Twitter for Business Even Worth the Trouble? http://bit.ly/bdBPNQ RT Please

  • http://twitter.com/allenkristina/status/20978315952 Kristina Allen

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/forfeng/status/20978386777 Heather Turner

    Jay Baer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/aSnVMK very interesting article!

  • http://twitter.com/randylewiskemp/status/20978442898 Randy Kemp

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/webinarwisdom/status/20978569347 Dave Williams

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bzN7HU

  • http://twitter.com/bmcd67/status/20978750508 Brian McDonald

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/lotusamy/status/20980072892 Amy Miyamoto

    (Great read re: the real power of Twitter for business.) )RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/lotusamy/status/20980072892 Amy Miyamoto

    (Great read re: the real power of Twitter for business.) )RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/lotusamy/status/20980072892 Amy Miyamoto

    (Great read re: the real power of Twitter for business.) )RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/emrys_s/status/20980231784 Emrys Schoemaker

    RT @JasonFalls: Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/emrys_s/status/20980231784 Emrys Schoemaker

    RT @JasonFalls: Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/emrys_s/status/20980231784 Emrys Schoemaker

    RT @JasonFalls: Is Twitter the echo chamber? Interesting post from @jaybaer today w/@ExactTarget research: http://ar.gy/0se

  • http://twitter.com/internetcoachfr/status/20980253498 sadie harris

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9PIoLm

  • http://twitter.com/internetcoachfr/status/20980253498 sadie harris

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9PIoLm

  • http://twitter.com/internetcoachfr/status/20980253498 sadie harris

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9PIoLm

  • http://twitter.com/jaykeith/status/20980480664 jaykeith

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jaykeith/status/20980480664 jaykeith

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jaykeith/status/20980480664 jaykeith

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/edaly8198/status/20980555262 Erin Sheehan Daly

    Hmmm… RT @cargillcreative Very interesting perspective "Is Twitter for Business Even Worth the Trouble?" by @jaybaer http://bit.ly/b3SFNy

  • http://twitter.com/edaly8198/status/20980555262 Erin Sheehan Daly

    Hmmm… RT @cargillcreative Very interesting perspective "Is Twitter for Business Even Worth the Trouble?" by @jaybaer http://bit.ly/b3SFNy

  • http://twitter.com/edaly8198/status/20980555262 Erin Sheehan Daly

    Hmmm… RT @cargillcreative Very interesting perspective "Is Twitter for Business Even Worth the Trouble?" by @jaybaer http://bit.ly/b3SFNy

  • http://twitter.com/adamvincenzini/status/20980691213 Adam Vincenzini

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX // we'll know more in 12-18 months

  • http://twitter.com/adamvincenzini/status/20980691213 Adam Vincenzini

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX // we'll know more in 12-18 months

  • http://twitter.com/tdefren/status/20980714409 Todd Defren

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer

  • http://twitter.com/tdefren/status/20980714409 Todd Defren

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer

  • http://twitter.com/avinio/status/20980872259 Avi Joseph

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX /By @jaybaer

  • http://twitter.com/mostew/status/20980884675 mostew

    I love when Jay spins his magic! Awesome. RT @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/samreavespr/status/20980946439 Sam Reaves

    This article was "the best… in ages." I posted before. RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/danielbeattydvm/status/20980977014 Daniel Beatty

    As a professional are you using Twitter in this way? I am RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/bsak/status/20981025259 Barbara R. S.

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX by @jaybaer #socialmedia #smm

  • http://twitter.com/peta_gaye/status/20981129231 Peta-Gaye

    RT @allenkristina: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jennom/status/20981202416 Jenn O’Meara

    RT @TDefren Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer

  • http://twitter.com/simasays/status/20981206974 Sima Dahl

    Good question! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/serengeticom/status/20981247401 Serengeti Communicat

    Is Twitter for Business Even Worth the Trouble? Only 5% of Americans follow even 1 brand on Twitter. From @JayBaer http://bit.ly/bylxQR -BH

  • http://twitter.com/letterpress_se/status/20981278156 Christopher McCann

    RT @Avinio: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX /By @jaybaer

  • http://twitter.com/cheeky_geeky/status/20981299106 Dr. Mark Drapeau

    Twitter as "Frankenstein," is it worth the effort? Good read – http://bit.ly/cFN0WX (HT @TDefren) #crisisdata

  • http://twitter.com/smartel/status/20981375795 Sylvain Martel

    I'd say yes, it is worth the trouble: http://ow.ly/2oGfk – RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/tabsharani/status/20981394836 Fred Tabsharani

    RT @mostew: @jaybaer spins his magic. Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/tabsharani/status/20981394836 Fred Tabsharani

    RT @mostew: @jaybaer spins his magic. Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/tabsharani/status/20981394836 Fred Tabsharani

    RT @mostew: @jaybaer spins his magic. Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/tabsharani/status/20981394836 Fred Tabsharani

    RT @mostew: @jaybaer spins his magic. Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/buddymedia/status/20981428822 BuddyMedia

    Are businesses wasting their time on Twitter? Maybe. @jaybaer analyzes here: http://bit.ly/cYOELe (via @TDefren)

  • http://twitter.com/buddymedia/status/20981428822 BuddyMedia

    Are businesses wasting their time on Twitter? Maybe. @jaybaer analyzes here: http://bit.ly/cYOELe (via @TDefren)

  • http://twitter.com/buddymedia/status/20981428822 BuddyMedia

    Are businesses wasting their time on Twitter? Maybe. @jaybaer analyzes here: http://bit.ly/cYOELe (via @TDefren)

  • http://twitter.com/wandalove/status/20981577253 WandaLove

    RT @TDefren: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer

  • http://twitter.com/wandalove/status/20981577253 WandaLove

    RT @TDefren: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer

  • http://twitter.com/wandalove/status/20981577253 WandaLove

    RT @TDefren: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer

  • http://twitter.com/manelectro/status/20981744417 Chris Barnes

    RT @SerengetiCom: Is Twitter for Business Even Worth the Trouble? Only 5% of Americans follow even 1 brand on Twitter. From @JayBaer http://bit.ly/bylxQR -BH

  • http://twitter.com/manelectro/status/20981744417 Chris Barnes

    RT @SerengetiCom: Is Twitter for Business Even Worth the Trouble? Only 5% of Americans follow even 1 brand on Twitter. From @JayBaer http://bit.ly/bylxQR -BH

  • http://twitter.com/ckochster/status/20982009536 Chris Koch

    RT @simasays: Good question! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/ckochster/status/20982009536 Chris Koch

    RT @simasays: Good question! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jamesgowers/status/20982048764 James Gowers

    Makes for an interesting read… Is Twitter for Business Even Worth the Trouble http://bit.ly/bYvZ0G

  • http://twitter.com/luiselissondo/status/20982090861 Luis Elissondo

    RT @randylewiskemp: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/aonbenefacts/status/20982433407 Aon Benefacts

    Interesting Article. Is #Twitter for Business Even Worth the Trouble? http://ow.ly/2oBlg

  • http://twitter.com/baltzco/status/20982546351 Baltz & Company

    Provocative RT @BuddyMedia: Are businesses wasting their time on Twitter? Maybe. @jaybaer analyzes here: http://bit.ly/cYOELe (via @TDefren)

  • http://twitter.com/b2bbloggers/status/20982849638 Jeremy Victor

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oH8l Tell @jaybaer what you think?

  • http://twitter.com/jeremyvictor/status/20982850542 Jeremy Victor

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oH8l Tell @jaybaer what you think?

  • http://twitter.com/makegoodmedia/status/20982852578 Jeremy Victor

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oH8l Tell @jaybaer what you think?

  • http://twitter.com/chasemcmichael/status/20983087940 Chase McMichael

    Is #Twitter for Business Even Worth the Trouble? http://bit.ly/bL04lJ #SMMSF #SocialMedia

  • http://twitter.com/susuh/status/20983208819 Susuh

    "Is #Twitter for #Business Even Worth the Trouble?" @JayBaer http://bit.ly/9aCI2N #socialmediamarketing

  • http://twitter.com/elizkellypr/status/20983509083 Elizabeth Kelly PR

    Not sure I'm convinced… Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/avenueright/status/20983510066 Avenue Right

    RT @jeremyvictor: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oH8l Tell @jaybaer what you think?

  • http://twitter.com/jon_ferrara/status/20983577960 JonFerrara SocialCRM

    Is Twitter for Business Even Worth the Trouble? #sCRM #SocialMedia – http://ht.ly/2oH4h

  • http://twitter.com/sarahd423/status/20983645639 Sarah Davis

    Interesting to see how consumers really view & use Twitter RT @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/clpb2b/status/20983838224 Clint Poole

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/cmsinsider/status/20983918883 John Austin

    RT @tinkweb Is Twitter for Business Even Worth the Trouble? Un rapport étonnant… http://cot.ag/9Kzitc

  • http://twitter.com/merryannmoore/status/20984001922 Merry Ann Moore

    Some compelling reasons fr RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX The answer is YES!

  • http://twitter.com/dukkytweets/status/20984320147 Dukky

    Interesting stats here: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/chriscbaldwin/status/20984327131 Chris Baldwin

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/lanmarkgroup/status/20984443045 Lanmark Group

    A good read for all: Is Twitter for Business Even Worth the Trouble http://tinyurl.com/26p9727

  • http://twitter.com/sharisax/status/20984496152 Shari Weiss

    RT @jaybaer: Is Twitter for Business IS Worth the Trouble? http://bit.ly/cFN0WX Great Reasons ffor brands to use Twitter rom Jay Baer

  • http://twitter.com/be3d/status/20984554575 Ian Greenleigh

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bSuwil @jaybaer being a contrarian, and then not so much :-)

  • http://twitter.com/sharisax/status/20984611741 Shari Weiss

    Want to know WHY you should start using Twitter for Business? Here's the "word": http://bit.ly/bSuwil http://fb.me/vlGSQcjW

  • http://twitter.com/atomicdust/status/20984621894 Atomicdust

    Love this post from @jaybaer on #Twitter for business. Is it worth it? http://ow.ly/2oIc0 I think it is, and his points are spot on.

  • http://twitter.com/carmenhill/status/20984674952 Carmen Hill

    Customers use Twitter for interaction, yet many companies use it as a post-modern headline news service. – @jaybaer: http://bit.ly/bSuwil

  • http://twitter.com/babcockjenkins/status/20984680261 Babcock :: Jenkins

    Customers use Twitter for interaction, yet many companies use it as a post-modern headline news service. – @jaybaer: http://bit.ly/bSuwil

  • http://twitter.com/joezuc Joseph Zuccaro

    Great points, each social media channel has its strengths and weaknesses. Organizations needs to experiment to find the optimal combination of channels to use, based on quantifiable objectives they have set, otherwise it is indeed a fun but unproductive timesink.

    Twitter is a tactical tool can be an integral part of an organization's marketing strategy and we've only just begun using it. What is hard to measure is whether or not followers actually get value out of the Twitter relationship, but I think anecdotally we all think they do or else they wouldn't follow. This is especially hard to measure in the B2B world.

    The B2B Twitterer of the Year Awards have been created to recognize companies for their successful use of Twitter. You can learn more about B2B companies “doing the right thing” when it comes to Twitter by following @b2btoty and nominating an organization at the http://www.b2btoty.com website when it relaunches later this fall.

    It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn.

    If you think a B2B company bringing value to an audience

  • http://twitter.com/neogeografen/status/20984938278 Søren Johannessen

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/mbossed/status/20984955469 Ryan McAbee

    "Daily Twitter users r 300-400% more likely 2 write a blog, review products,[...] than r non-users."-@jaybaer http://bit.ly/bj7A3K #printsm

  • http://twitter.com/kpjterametric/status/20985052035 Kristen Johnson

    RT @jaybaer: Even though the numbers are small, is the Twitter effort worth it for Business? http://bit.ly/cFN0WX

  • http://twitter.com/mtext/status/20985410395 martin

    Is Twitter for Business Even Worth the Trouble? http://ht.ly/2oIDB #Twitter #SocialMedia

  • http://twitter.com/russ_dean/status/20985626138 Russell Dean Roering

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jaechick/status/20986113475 Justin Chick

    Is twitter use for businesses even worth it? Just think about it for a minute… http://ow.ly/2oJ5l

  • http://twitter.com/cegeland/status/20986945457 cegeland

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/smartcookiemktg/status/20986970937 OneSmartCookieMktg

    yes! good post RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • Todd hyten

    Great post Jay. Sorry to say I have to disagree with some of my fellow commenters who don't think Twitter is useful for businesses. Small businesses can benefit enormously, especially ones in the food/restaurant biz. I recently blogged about two small restaurant chains in the Boston area that have done extremely well via Twitter: Boloco (a burritos-n-more biz) and Upper Crust Pizzeria. Both have about 3,800 followers each.

    Also, I don't think price point of the product or service has anything to do with Twitter. Threadless sells T-shirts for about $18; burritos aren't pricey – nor is a slice of pizza. Threadless has more than 1.5 million followers on Twitter. Yes, you read that right: more than 1.5 million.

    Also, Twitter as a business intelligence tool to find out what competitors are doing (blogging about, RT-ing) is priceless. Especially for local info.

  • http://twitter.com/newraycom/status/20987826666 Ray Hiltz

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/annlietwit/status/20988292236 Annelieke Achterberg

    RT @hansschepers Is Twitter for Business Even Worth the Trouble? http://bit.ly/bNtFCo

  • http://twitter.com/paoloterni/status/20988594030 Paolo Terni

    Well-reasoned piece RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/haraldwalker/status/20989916967 haraldwalker

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/cindyfsolomon/status/20990436293 Cindy F Solomon

    Actual Twitter reach double the user base http://bit.ly/c2rLDL @jaybaer #socialmedia

  • http://twitter.com/worob/status/20990468013 Andrew Worob

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/etrigue/status/20990686846 Jim Meyer, GM/VP

    Interesting observations on Twitter for businesses http://bit.ly/bzN7HU

  • http://twitter.com/karenmw/status/20991498812 Karen Malone Wright

    Daily tweeters are 300-400% more likely to write a blog. RT @Worob: RT @jaybaer: Is Twitter for Biz Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/JanetAronica Janet Aronica

    I like your point, Ike. I think that's part of the reason why I really like Twitter for marketing, especially for small businesses. If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with. They are the squeaky wheels. They are the ones who are more likely to blog… if they have an issue with your company they are probably going to tweet, Yelp, post it as their Facebook status, their gChat status and tell all their friends about it. Also, if they love you, they are going to do the same thing…they are influencers. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it.

    Janet Aronica
    Community Manager
    oneforty.com

  • http://twitter.com/JanetAronica Janet Aronica

    I like your point, Ike. I think that's part of the reason why I really like Twitter for marketing, especially for small businesses. If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with. They are the squeaky wheels. They are the ones who are more likely to blog… if they have an issue with your company they are probably going to tweet, Yelp, post it as their Facebook status, their gChat status and tell all their friends about it. Also, if they love you, they are going to do the same thing…they are influencers. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it.

    Janet Aronica
    Community Manager
    oneforty.com

  • http://twitter.com/JanetAronica Janet Aronica

    I like your point, Ike. I think that's part of the reason why I really like Twitter for marketing, especially for small businesses. If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with. They are the squeaky wheels. They are the ones who are more likely to blog… if they have an issue with your company they are probably going to tweet, Yelp, post it as their Facebook status, their gChat status and tell all their friends about it. Also, if they love you, they are going to do the same thing…they are influencers. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it.

    Janet Aronica
    Community Manager
    oneforty.com

  • http://twitter.com/JanetAronica Janet Aronica

    I like your point, Ike. I think that's part of the reason why I really like Twitter for marketing, especially for small businesses. If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with. They are the squeaky wheels. They are the ones who are more likely to blog… if they have an issue with your company they are probably going to tweet, Yelp, post it as their Facebook status, their gChat status and tell all their friends about it. Also, if they love you, they are going to do the same thing…they are influencers. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it.

    Janet Aronica
    Community Manager
    oneforty.com

  • http://twitter.com/businessapps/status/20992369705 Small Business Apps

    Is Twitter for Business Even Worth the Trouble | social crm … http://bit.ly/ak3Kx8 #crm

  • http://twitter.com/jacobedenfield/status/20992480824 Jacob Edenfield

    Why would you name your junk Twitter? RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://twitter.com/prestondlee/status/20992617789 Preston D Lee

    RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://twitter.com/zoeamar/status/20992689185 zoe amar

    RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://twitter.com/tracydiziere/status/20993389769 Tracy Diziere

    On Mon. I wrote: I'd rather follow a #brand on #twitter first, then visit the site if interested.Today via @jaybaer: http://bit.ly/cFN0WX

  • http://twitter.com/doromarketing/status/20993525387 Mia M. Jackson

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/sidelinepass/status/20993527292 SidelinePass

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/mschechter/status/20993899270 Michael Schechter

    Is Twitter for Business Even Worth the Trouble? http://instapaper.com/zfuyz431n

  • http://twitter.com/hacool/status/20994082640 Heidi Cool

    It certainly seems so. RT @MSchechter: Is Twitter for Business Even Worth the Trouble? http://bit.ly/czBdjS

  • http://twitter.com/suekim00/status/20994117584 Sue Kim

    RT @AonBenefacts: Interesting Article. Is #Twitter for Business Even Worth the Trouble? http://ow.ly/2oBlg

  • http://twitter.com/3hatscomm/status/20994323382 Davina Brewer @3hats

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX [depends on biz, #sm strategy; it's just 1 tool]

  • http://twitter.com/waxgirl333 waxgirl333

    Twitter operates well in a couple ways for brands – first, customer service. But not only is it a great way to publicly fix problems and look oh so swell, it's also a great way to publicize the comments of happy customers. I think brands often forget that side of it. Second, twitter is like an online billboard, a quick hit that drives traffic to the places I can really talk to customers in depth, such as a website or even a FB page.

  • Paul McConaughy

    The fallacy in your case is that you are assuming the important factor is who follows a brand, because you are putting the brand first. Put the person – “follower” – first and how the brand is listening to them becomes most important. A person does not have to be following a brand to have a major impact on them. I don't seek out a connection with a brand before I Tweet about how they failed. I just tell all the people that follow me. If it was a major fail they will re-tweet and their followers will re-tweet and on and on. Before long the whole world will know that United Breaks Guitars. Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. Anyone who thinks Twitter isn't worth it for business just doesn't get Twitter.

  • http://twitter.com/cptn_heartless/status/20994741968 j.coleman

    great article RT @MSchechter: Is Twitter for Business Even Worth the Trouble? http://bit.ly/czBdjS

  • http://twitter.com/mktgcorporate/status/20994930963 Marketing Corporate

    [EN] Is Twitter for Business Even Worth the Trouble? http://bit.ly/9YhTgm

  • http://twitter.com/nancycawleyjean/status/20995435239 NancyCawleyJean

    To tweet or not to tweet… nice post! RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://twitter.com/annatalerico/status/20995456127 Anna Talerico

    RT @allenkristina: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://www.socialreflections.com Shailesh

    This is a very revealing post. The usage numbers are quite stunning. I get the sense (no numbers to back this up), that the general public's fascination with Twitter is receding. While I've seen all kinds of people from my circle join Facebook (my mom for instance who can barely do anything on line), but I don't see that with Twitter. Twitter is going to continue to recede into an information sharing domain for marketing types, PR, techies and the like. Same goes for location based social networks.

  • http://twitter.com/pwestcott/status/20995593707 Pam Westcott

    RT @NancyCawleyJean: To tweet or not to tweet… nice post! RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://twitter.com/harebrains/status/20995936209 Hare Communications

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/sdrutten/status/20996028260 Sandri Dekker

    Great insights on what Twitter is good for… RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/cindyfsolomon/status/20996063224 Cindy F Solomon

    RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://twitter.com/prtodd/status/20996203473 Todd Lynch

    From jaybaer: Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://www.convinceandconvert.com jaybaer

    Maybe read the post first, comment second.

    • http://twitter.com/steveonprocess Steve Kirstein

      and I read in a follow up article that United’s sales numbers were completely unaffected by United Breaks Guitars. Much as we would like to think that our public griping will transform everyone’s behavior, it doesn’t.

  • http://twitter.com/oomphgroup/status/20996310045 Johanna Hoffmann

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oK8B Great post by @jaybaer via @birdbathbuzz

  • http://twitter.com/jeffhurt/status/20996312368 Jeff Hurt

    Is Twitter for Business Even Worth the Trouble? by @jaybaer [Must read!] http://ow.ly/2oIGK

  • http://twitter.com/stacey_alex/status/20996440526 Stacey Alexander

    Is Twitter for Business Even Worth the Trouble? Post by @jaybaer http://bit.ly/9F1np2

  • http://twitter.com/socialmediafltr/status/20996659785 Social Media Filter

    RT @JeffHurt Is Twitter for Business Even Worth the Trouble? by @jaybaer [Must read!] http://ow.ly/2oIGK

  • http://twitter.com/wtgradschool/status/20996802745 WTAMU Grad School

    Interesting article regarding businesses using Twitter. What do you think? http://bit.ly/9EVhs5

  • http://twitter.com/birdbathbuzz/status/20997219143 Chris Isaac

    RT @OomphGroup Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oK8B Great post by @jaybaer via @birdbathbuzz /MUST read 4 biz

  • http://twitter.com/hotspotpromo/status/20997504912 Darlene Hull

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert http://bit.ly/aaOg4V

  • http://twitter.com/socialmedia411/status/20997681623 Social Media Insider

    Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/whiteysauto Scott Almhjell

    I manage my parent's auto repair shop that has been in business for 45 years. I'm 40 years old and have been doing this pretty much my entire life, save two years in the Army. I have had to adapt and embrace both Twitter and FB and because of my growing Twitter connections, landed my company a spot on TV the local news as an “expert” on an auto recall issue. We have a huge customer base but I think it's crucial that a small business like ours finds ways to stay relevant and continue to reach out to new customers.

  • http://twitter.com/whiteysauto Scott Almhjell

    I manage my parent's auto repair shop that has been in business for 45 years. I'm 40 years old and have been doing this pretty much my entire life, save two years in the Army. I have had to adapt and embrace both Twitter and FB and because of my growing Twitter connections, landed my company a spot on TV the local news as an “expert” on an auto recall issue. We have a huge customer base but I think it's crucial that a small business like ours finds ways to stay relevant and continue to reach out to new customers.

  • http://twitter.com/whiteysauto Scott Almhjell

    I manage my parent's auto repair shop that has been in business for 45 years. I'm 40 years old and have been doing this pretty much my entire life, save two years in the Army. I have had to adapt and embrace both Twitter and FB and because of my growing Twitter connections, landed my company a spot on TV the local news as an “expert” on an auto recall issue. We have a huge customer base but I think it's crucial that a small business like ours finds ways to stay relevant and continue to reach out to new customers.

  • http://twitter.com/kgool/status/20997730308 Kelly Goolsby

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/libel/status/20997807230 Marga van Rijssel 

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://mediafunnel.com Steve Chipman

    Just because a consumer doesn't follow a brand, that doesn't mean that they won't log a complaint (or compliment) on Twitter. The brands that are adopters have figured this out and cast a wide net in terms of keyword monitoring in order to address even the casual commenters.

  • http://twitter.com/glenn_ferrell/status/20998111078 Glenn Ferrell

    RT @JayBaer Is Twitter for Business Even Worth the Trouble? (Some very cool insights !) http://bit.ly/cFN0WX

  • http://twitter.com/evanbelford/status/20998121825 Evan Belford

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/infoerosion/status/20998606682 小笠原治 Osamu Ogasahara

    企業のフラストレーション:たかがtwitter されどtwitter という感じの記事 Is Twitter for Business Even Worth the Trouble | social crm | http://ow.ly/2oIGK

  • http://twitter.com/noahglazov/status/20998744127 Noah Glazov

    RT @MusicalSean: Excellent perspective! RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? http://bit.ly/aTEALW

  • http://twitter.com/christianbroder/status/20998979625 Christian Broder

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/prsanews/status/20999024309 PRSA Intelligence

    RT @TDefren: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer ^RM

  • http://twitter.com/jongreer/status/20999256154 Jon Greer

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/shellykramer/status/20999268724 Shelly Kramer

    Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/wileyccoyote/status/20999329611 Courtney Wiley

    RT @shellykramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/ruxtermobi/status/20999452185 Mike Craig

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/ruxtermobi/status/20999452185 Mike Craig

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/trulsdishington/status/20999498968 Truls Dishington

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/trulsdishington/status/20999498968 Truls Dishington

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://socialbutterflyguy.com/ DJ Waldow

    Sorry, but that reply was kinda funny.

  • http://socialbutterflyguy.com/ DJ Waldow

    Sorry, but that reply was kinda funny.

  • http://twitter.com/rickyuzzi/status/20999619897 Rick Yuzzi

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/rickyuzzi/status/20999619897 Rick Yuzzi

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/kfcatoe/status/20999641239 Kathy F. Catoe

    Customers prefer Twitter as the mechanism to truly interact with brands and learn more about them. http://ht.ly/2oQsp

  • http://twitter.com/urbanverse/status/20999653454 Cindy FrewenWuellner

    Gd pts RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? http://twurl.nl/0ym6nk | great read from @jaybaer

  • http://twitter.com/janetaronica/status/20999700707 Janet Aronica

    Great article by @jaybaer – Is Twitter for Business Even Worth the Trouble? I like @ikepigott's comment. http://bit.ly/bnXPM4

  • http://twitter.com/cathoreson/status/20999849406 cat thoreson

    Even after reading, I would still have to say yes: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX (via @prsanews)

  • http://socialbutterflyguy.com/ DJ Waldow

    Jay:

    You wrote…

    “Customers follow you on Twitter not to be informed, but to be interacted with. They follow you because you answer back and treat them like an individual, if only for 140 characters. But yet so many companies are using Twitter as a post-modern headline news service. Wrong approach.”

    Bingo. Then again, everyone uses Twitter differently, right? Some follow brands just for deals and specials, others for conversation. I realize that you are pointing out what the ET study showed, but thought that was worth mentioning.

    This point kinda surprised me: “…respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. (think @ford vs. @scottmonty).” I would have assumed just the opposite. Then again, if they know/trust the person behind the corporate brand…

    Thanks for sharing yet another great post.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://twitter.com/webwriterawai/status/20999923329 WealthyWebWriter

    RT @randylewskemp Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/lizbradley/status/21000031943 Liz Bradley

    RT @JanetAronica: Great article by @jaybaer – Is Twitter for Business Even Worth the Trouble? I like @ikepigott's comment. http://bit.ly/bnXPM4

  • http://twitter.com/devaneypr_diana/status/21000072254 Diana Creasy

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/wordkitchen/status/21000083929 Sarah Mote

    Indeed. RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/karlkoelle/status/21000115373 Karl Koelle

    RT @ruxtermobi: RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | @jaybaer I vote yes to Twitter.

  • http://twitter.com/iampramit/status/21000186369 Pramit J Nathan

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer | RT @GregM39

  • http://twitter.com/mulberrychicago/status/21000392203 MulberryChicago

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/joycecherrier/status/21000539673 Joyce Cherrier

    RT @GregM39: RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/kristofcreative/status/21000686137 Kristof

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/tweetreports/status/21000686128 TweetReports

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/mongoosemetrics/status/21000870102 Mongoose Metrics

    Is Twitter For Business Even Worth The Trouble? http://bit.ly/bnXPM4 #B2B RT @oneforty

  • http://twitter.com/uncaudrey/status/21000901623 Audrey Beckett

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/techtalkformoms/status/21000901030 techtalkformoms

    RT @mongoosemetrics: Is Twitter For Business Even Worth The Trouble? http://bit.ly/bnXPM4 #B2B RT @oneforty

  • http://twitter.com/jenn_ex/status/21001238959 Jennifer Maggiore

    sheer awesome, Jay. RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/lydiaseabird/status/21001526496 Lydia van den Brink

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/lydiaseabird/status/21001526496 Lydia van den Brink

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/leximaven/status/21001562602 -Alicia-

    The Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. http://bit.ly/cYOELe #socialmedia

  • http://twitter.com/leximaven/status/21001562602 -Alicia-

    The Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. http://bit.ly/cYOELe #socialmedia

  • http://twitter.com/azivaziri/status/21001589878 Azi Vaziri

    RT @shellykramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/azivaziri/status/21001589878 Azi Vaziri

    RT @shellykramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/psalinger/status/21001746273 psalinger

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – great read

  • http://twitter.com/psalinger/status/21001746273 psalinger

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – great read

  • http://twitter.com/andybryant/status/21001915281 Andy Bryant

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/bizfilings/status/21002360332 BizFilings

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX @jaybaer

  • http://twitter.com/davidspinks/status/21002789007 David Spinks

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/davidspinks/status/21002789007 David Spinks

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/sbosm/status/21002880025 SmartBrief on SocMed

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/sbosm/status/21002880025 SmartBrief on SocMed

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/robbirgfeld/status/21002880821 Rob Birgfeld

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/robbirgfeld/status/21002880821 Rob Birgfeld

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/hlong8401/status/21002995178 Heather Long

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/ltwhite/status/21003247956 Leslie White

    RT @JeffHurt: Is Twitter for Business Even Worth the Trouble? by @jaybaer [Must read!] http://ow.ly/2oIGK

  • http://twitter.com/deakaz/status/21003466467 Craig Deakin

    RT @DavidSpinks RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/twitterwire/status/21003854110 News, Status & T

    Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/rachelakay/status/21003980688 Rachel Kay

    RT @brett Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/kimpaysor/status/21004112432 Kim Paysor

    RT @SBoSM: RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • Morgan Stewart

    I was the primary researcher at ExactTarget and sat in on all the focus groups. These comments were definitely directed toward B2C marketers. In interviews and focus groups we were talking about “brands” and when they gave examples, it was clear they were thinking about big B2C brands.

    I believe this still holds true for B2B companies, but an interesting twist. Several folks in the B2B space mentioned checking out Executive Twitter accounts for companies they were considering doing business with. This was generally after the fact and these people would go check out an account (for example, they might check @ScottDorsey, ExactTarget's CEO) when considering my company versus a competitor. Based on what Scott was Tweeting, they may decide whether or not he conveyed values they wanted in a prospective partner.

    EOD, I believe B2B companies are wise to maintain both an “official” account and encourage key executives to tweet.

  • http://twitter.com/erinlynn76/status/21004216369 Erin

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/erinlynn76/status/21004216369 Erin

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/erinlynn76/status/21004216369 Erin

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer

  • http://twitter.com/bullseyevideo/status/21004395235 Dave Katz

    Is Twitter for Business Even Worth the Trouble? http://dld.bz/rBuV

  • http://twitter.com/bullseyevideo/status/21004395235 Dave Katz

    Is Twitter for Business Even Worth the Trouble? http://dld.bz/rBuV

  • http://twitter.com/bullseyevideo/status/21004395235 Dave Katz

    Is Twitter for Business Even Worth the Trouble? http://dld.bz/rBuV

  • Morgan Stewart

    Thanks Joseph, I think it's very cool that ExactTarget pays me to do this!

  • http://www.joemanna.com/blog/ Joseph Manna

    Owned.

  • http://twitter.com/sbwebhosting/status/21004699482 SpikeyByte Hosting

    RT @bullseyevideo: Is Twitter for Business Even Worth the Trouble? http://dld.bz/rBuV

  • http://twitter.com/sbwebhosting/status/21004699482 SpikeyByte Hosting

    RT @bullseyevideo: Is Twitter for Business Even Worth the Trouble? http://dld.bz/rBuV

  • http://twitter.com/sbwebhosting/status/21004699482 SpikeyByte Hosting

    RT @bullseyevideo: Is Twitter for Business Even Worth the Trouble? http://dld.bz/rBuV

  • http://twitter.com/calliekuhn/status/21004792907 claudiakimbrough

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/calliekuhn/status/21004792907 claudiakimbrough

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/philipmulder/status/21004830307 Philip Mulder

    RT @prsanews: RT @TDefren: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – a compelling read via @jaybaer ^RM

  • Morgan Stewart

    The methodology behind the study (which included a note on demograhics) can be found here: http://email.exacttarget.com/sff/methodology.html

    I encourage questions, we have nothing to hide. As the primary researcher, this is my education and passion. Nevertheless, I worked with external academics to validate the integrity of the approach we put together and made adjustments early on based on their feedback. I'm really glad you care enough to ask! :)

  • http://twitter.com/alexandergroup/status/21005393939 Clark Alexander

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/kathiewoehrmann/status/21005937241 Kathie Woehrmann

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jaxx09/status/21006356527 Jackson Wightman

    RT @AdamVincenzini: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX // we'll know more in 12-18 months

  • http://twitter.com/jaxx09/status/21006356527 Jackson Wightman

    RT @AdamVincenzini: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX // we'll know more in 12-18 months

  • http://twitter.com/polskycenter/status/21006845293 Polsky Center

    Great info for small biz: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/parissab/status/21006852621 Parissa Behnia

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert http://ow.ly/2oIGK

  • http://www.convinceandconvert.com jaybaer

    Thank you Ike, for beating the crap out of my straw man statistic. I'd expect nothing less from you!

  • http://www.convinceandconvert.com jaybaer

    From an efficiency of effort standpoint Janet, you're right. The influencers are on Twitter, per the findings on the research. Audience vs. influence is the Facebook vs. Twitter question.

  • http://twitter.com/lgriffio/status/21007228792 Linda Griffioen

    am I wasting my time on Twitter? http://bit.ly/bzN7HU

  • http://www.convinceandconvert.com jaybaer

    Killer comment. Thank you as always. I think it is possible to tie to direct sales, but it requires operational commitment throughout the company, and is pretty tough for B2C companies. Any company where you look your customer in the eye, you should be able to determine (if you want to work at it hard enough) whether that customer was connected to your company via social media before purchase.

  • http://www.convinceandconvert.com jaybaer

    It's about people, not logos.

  • http://twitter.com/mmidas/status/21007292455 mmidas

    "Is #Twitter for #Business Even Worth the Trouble?" @JayBaer http://bit.ly/9aCI2N #socialmediamarketing

  • http://www.convinceandconvert.com jaybaer

    Yes, and the notion of employee as expert (Morgan is a great example), and that employee then sharing personal thought leadership to the benefit of the brand, is much more likely in B2B than in B2C.

  • http://www.convinceandconvert.com jaybaer

    Indeed, the prior ExactTarget study on segmentation of the social media audience showed a segment that very much interacts with companies for deals. Typically, Twitter is not the core vehicle for that – email is. I don't have that research in front of me in this motel in suburban St. Louis, but Morgan might be able to weigh in.

  • http://www.convinceandconvert.com jaybaer

    Indeed Steve. There are plenty of exceptions to prove the rule. See the comment below about people signing up for Twitter for the sole purpose of complaining. Fascinating.

  • http://www.convinceandconvert.com jaybaer

    I kind of get that sense too. I don't know why, but my gut tells me Twitter is getting more and more polarizing all the time. Those that like it, love it. Everyone else is over it like Pogs.

  • http://twitter.com/deirdrereid/status/21007645680 Deirdre Reid, CAE

    Is Twitter for Business Even Worth the Trouble? (by @JayBaer) http://bit.ly/aivQHA (you know what I think)

  • http://www.convinceandconvert.com jaybaer

    Excellent point. The extra credit you receive for helping people in public should not be overlooked.

  • http://twitter.com/billshares/status/21007675111 Bill Paulk

    Is Twitter for Business Even Worth the Trouble? http://ping.fm/Nll3z

  • http://www.convinceandconvert.com jaybaer

    Threadless is a great example. They INTERACT. They don't just broadcast. This is true on FB, on Twitter, and on their other social media outposts. Companies that ARE social will succeed in social media. Just like people who ARE social get more beers bought for them. The rich get richer.

  • http://www.convinceandconvert.com jaybaer

    I'm totally checking it out. Very cool.

  • http://www.convinceandconvert.com jaybaer

    What's really fascinating to me is that people demand interaction on Twitter, yet the 140 character mechanics and such make it logistically inferior to achieve that interaction (certainly in any sort of archivable, truly threadable fashion). If you set out to replace the telephone and email as a customer service and brand ambassador mechanism, would Twitter (which is essentially post-modern CB Radio) come to mind as the ideal solution?

    Having been an Internet marketing consultant since 1994, it continues to amaze me how often we adopt imperfect answers online, and make them work.

  • http://www.convinceandconvert.com jaybaer

    Sure. But by that logic, spam email makes economic sense. It only takes one penis patch order out of every billion emails to make the numbers add up. Doesn't mean it's a good idea.

  • http://www.convinceandconvert.com jaybaer

    I'm always proud of you Joe. Especially your poker playing skillz.

  • http://www.convinceandconvert.com jaybaer

    Yep. That's why two of my least favorite – but often combined – words are “Twitter strategy”.

  • http://www.convinceandconvert.com jaybaer

    Very, very perceptive comment Patrick. Thank you. I love the stream of benefits vs. the flood of benefits analogy. Do I have your permission (cited, of course) to write a follow-up post at some point about that?

  • http://www.convinceandconvert.com jaybaer

    Fantastic. Scott, please send me an email. I might use your case study in my new book (co-written with Amber Naslund).

  • http://www.convinceandconvert.com jaybaer

    That's my speciality Brandon. Taking the noise all around us, and trying to figure out what it means to real people.

  • http://www.convinceandconvert.com jaybaer

    Interesting about your blog getting results from companies. That's good to hear. It always bums me out when I talk about companies here at C&C (both good and bad) and hear nothing but crickets. HEY COMPANIES: GET YOURSELF A GOOGLE ALERT SET UP.

  • http://twitter.com/cameraconcierge/status/21008478168 cameraconcierge

    RT @zacharylong: "consumers more likely to use Twitter as escalation" Is Twitter for Business Even Worth the Trouble? http://j.mp/c3RZsp

  • http://bazaarvoice.com/blog Ian Greenleigh

    And? Doesn't it?

  • http://twitter.com/mwcashley/status/21009706795 mwcashley

    RT @jaybaer: When you're talking about Twitter, why size doesn't matter http://bit.ly/cFN0WX

  • http://www.b2bbloggers.com Jeremy Victor

    Totally agree Jay.

    Morgan, Thanks for jumping in with more information. I agree with you and Jay that the personal accounts of senior leaders in the org have started to and will continue to influence B2B purchases in the future. Keep up the good work.

  • http://twitter.com/klingaman/status/21012171199 klingaman

    Customers follow you on Twitter not to be informed, but to be interacted with. -Twitter for Business Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jcsanchez_/status/21012697652 jcsanchez

    RT @SBoSM: RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/rinforsideweb/status/21014090926 rinforsideweb

    Is #Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX #socialmedia

  • http://twitter.com/pops131/status/21019815576 pops131

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://membershipjedi.com MikeCassidy

    I appreciate your ideas on interacting versus a salesy relationship. If one scans the main twitter feed, it looks like a bunch of marketers simply marketing to each other with the occasional “I just had the best sushi ever” mixed in. The diligent brands are truly caring and monitoring their brand presence, creating extremely valuable (ROIable?) relationships. Even with Ford, was our relationship with Ford or Scott, knowing Scott was Ford? We also cannot forget Dell's early foray into b2c killer sales — could that be the model? People dramatically quitting their jobs (hoax or not) seem to garner the viral attention all brands desire, yet few are finding a formula or pattern that has replicable staying power. The kind of power that has people waiting for what will come next with constant historical levels of re-tweets. As always, thanks for the awesome food for thought.

  • http://twitter.com/2morrowknight/status/21021185705 2morrowknight

    Is Twitter for Business Even Worth The Trouble? http://hub.am/cHiDcx /via @jaybaer @ShellyKramer @wileyccoyote

  • http://www.convinceandconvert.com jaybaer

    Thanks for the thoughtful comment, as always. To answer your question
    directly, for me it is Scott. But, I'm thinking hard about buying a Ford,
    and that's 65% Scott, 15% the fact that they are not going out of business,
    and 20% the actual vehicle.

  • http://twitter.com/manielse/status/21022004699 Mark Nielsen

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bNtFCo

  • http://justinchick.com Justin

    It's by no stretch of the imagination an ideal solution for any in depth communication.

    But think of it, people want the 1 to 1 relationship with brands and Twitter can provide that remarkably well.

    Not to mention the ego boost or perceived clout of having someone or something you admire reach out to you and in the public sphere no less. Much different from what we're used to and we're possibly taking it to an extreme…like most things.
    =)

  • http://twitter.com/steveakinsseo/status/21038747113 steveakinsseo

    Is Twitter for Business Even Worth The Trouble? http://hub.am/cHiDcx /via @jaybaer @ShellyKramer @wileyccoyote @2morrowknight

  • http://twitter.com/helmblogger/status/21039336695 helmblogger

    RT @SteveAkinsSEO: Is Twitter for Business Even Worth The Trouble? http://hub.am/cHiDcx /via @jaybaer @ShellyKramer @wileyccoyote @2morr …

  • http://twitter.com/persundberg/status/21039872529 persundberg

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/natbourre/status/21040486397 natbourre

    "Customers follow you on Twitter not to be informed, but to be interacted with." http://bit.ly/bPDysg

  • http://twitter.com/natbourre/status/21040502391 natbourre

    "Customers follow (brands) on Twitter not to be informed, but to be interacted with." http://bit.ly/bPDysg

  • http://twitter.com/markvanbaale/status/21040668188 Mark Van Baale

    Interesting perspectives shared by @jaybaer asking Is Twitter for Business Even Worth the Trouble? http://bit.ly/acNK1I

  • http://twitter.com/soniaadvani/status/21042246574 soniaadvani

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK

  • http://twitter.com/consumefashion/status/21042692601 consumefashion

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jodiaceva/status/21042898100 jodiaceva

    Great Post from @jaybaer Is Twitter For Business Even Worth The Trouble? http://ow.ly/2p37T

  • http://twitter.com/ulstrup/status/21044002531 Peter Ulstrup Hansen

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/acNK1I Imagine an “Illinois Marketing for Dummies” Book?

  • http://twitter.com/geoffselvidge/status/21045616368 geoffselvidge

    RT @SocialMedia411: Is Twitter for Your Business Even Worth the Trouble? : http://bit.ly/aTEALW – Interesting article and comments…

  • http://twitter.com/netbursts/status/21045674891 netbursts

    RT @ShellyKramer: Is Twitter for Business Even Worth The Trouble? http://ping.fm/OuDIm | great read from @jaybaer

  • http://twitter.com/elwirakotowska/status/21045675547 elwirakotowska

    #Twitter "We built our own Frankenstein" http://ow.ly/2oIln #in

  • http://twitter.com/makakman/status/21046066043 Richard Dewick

    Is Twitter for Business Even Worth the Trouble? http://tinyurl.com/2vj9pbp

  • http://twitter.com/darylsws/status/21046131685 Daryl Walker-Smith

    RT @makakman: Is Twitter for Business Even Worth the Trouble? http://tinyurl.com/2vj9pbp

  • http://twitter.com/mysticle/status/21047037966 mysticle

    Is #Twitter for Business Even Worth The Trouble? | http://hub.am/cHiDcx | great read from @jaybaer RT @IamPramit @ShellyKramer @GregM39

  • http://twitter.com/centrafair/status/21047758484 centrafair

    Is Twitter for #Business Even Worth the Trouble? by Jay Baer http://tinyurl.com/36whnqf

  • http://twitter.com/aorv/status/21047830729 aorv

    RT @darylsws: RT @makakman: Is Twitter for Business Even Worth the Trouble? http://tinyurl.com/2vj9pbp

  • http://twitter.com/thinkleft/status/21047945223 thinkleft

    RT @aorv: RT @darylsws: RT @makakman: Is Twitter for Business Even Worth the Trouble? http://tinyurl.com/2vj9pbp

  • markwilliamschaefer

    Twitter. The Pogs of the social web. : )

  • http://twitter.com/dfcreativity/status/21048683024 dfcreativity

    Is Twitter for Business Even Worth the Trouble? http://tinyurl.com/2vj9pbp (via @makakman)

  • markwilliamschaefer

    I think the research missed an important point. Many people may not know they are even following a “brand” so how would they even report it?

    For example, Bill Robb of SAP is the SM director for his comapny but interacts <gasp> as a human, not as a man behind the curtain. I've come to know Bill through Twitter and established a friendship offline. If I took the survey, I probably wouldn't even think of reporting that as “following a brand,” yet he is very effective in representing his company on the social web.

    For that matter, you and I are brands. My point is that at its best, Twitter is not B2B or B2C. It's P2P and ONLY “personal” brands exist in my Twitter stream. I can't imagine following a bottle of beer or a restaurant chain on Twitter yet I would eagerly follow marketing professionals from those companies who can enlighten and entertain me.

    Thanks for churning up some great commentary Jay!

  • http://socialbutterflyguy.com/ DJ Waldow

    Mark:

    That's an excellent point. Commenting her so I can be “cc'd” on any follow up from Jay and/or Morgan.

    DJ Waldow
    Director of Community, Blue Sky Factory
    @djwaldow

  • http://www.b2bbloggers.com Jeremy Victor

    Mark – I think the key point here is this – when you describe what exists in “my Twitter stream” Your specific use of it.

    Twitter is personal, not only its connections, but also how and what each individual decides to do with the data stream. There are millions of people who look for coupons, discounts, training offers, events etc … these are all very practical uses of a branded twitter stream. Don't you think?

    I think when we attempt to find a best practice we limit the potential something new can have. Twitter remains early in its adoption – the best course is determining the way Twitter is used by the specific type of people your brand wants to connect with, no?

  • http://twitter.com/mijori23/status/21052256119 mijori23

    RT @SocialMedia411 Is Using Twitter for Your Business Even Worth the Trouble? by @jaybaer http://bit.ly/aTEALW > You bet!

  • http://twitter.com/nahumg/status/21052953100 Nahum Gershon

    RT @SteveAkinsSEO: Is twttr 4 Business Even Worth The Trouble? http://is.gd/efNzn /via @jaybaer @ShellyKramer @wileyccoyote @2morrowknight

  • http://twitter.com/missrocke/status/21057089450 missrocke

    Is the use of twitter for businesses worth all the effort? Interesting blog http://bit.ly/aTEALW

  • http://twitter.com/sm_dougan/status/21059973588 sm dougan

    RT Rinforsideweb Is #Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX #socialmedia

  • http://twitter.com/sm_dougan/status/21060227515 sm dougan

    RT @Rinforsideweb Is #Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX #socialmedia

  • http://twitter.com/dougsohn/status/21061073010 dougsohn

    Is Twitter for Business Even Worth the Trouble? (@JayBaer) #Twitter | http://ht.ly/2p8ia

  • http://twitter.com/bcroke/status/21062069611 bcroke

    Think your business should be on Twitter? Think again… http://ht.ly/2oDDU

  • http://www.puredriven.com Patrick Garmoe

    I'd be honored Jay. Feel free.

    While I've got your ear, mind if I shoot you a potential guest blog post some time? I spent 10 years in journalism, and have worked for the past year in social media/community management, so I have a lot of thoughts on making content creation easier for companies, based on my background. Here's a recent blog post I wrote http://www.puredriven.com/social-media-success-… in case you're interested in seeing my work.

  • http://twitter.com/deanlp/status/21064300131 deanlp
  • http://www.convinceandconvert.com jaybaer

    Send away!

  • http://twitter.com/tweetsmarter/status/21065987694 tweetsmarter

    Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/deluca/status/21066030203 Cristina De Luca

    RT @TweetSmarter – Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/emilmuller/status/21066074641 emilmuller

    RT @TweetSmarter: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/identifyourself/status/21066423913 Jeanette Pham

    Completely interesting! (hint: keep reading) > Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/bforbstaffs/status/21066649023 bforbstaffs

    The answer is Yes RT @TweetSmarter Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/carvedstone/status/21066707283 carvedstone

    RT @TweetSmarter: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE > I often wonder the same thing.

  • http://twitter.com/idabondoe/status/21066833121 idabondoe

    Veldig aktuel sak fra @jaybaer: Is Twitter for Business Worth the Trouble? http://bit.ly/a9KSqv ExactTargets rapporter har mye viktig info!

  • http://twitter.com/lanmarkcontrols/status/21066962430 lanmarkcontrols

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bhK3ym

  • http://twitter.com/tedthebforbbear/status/21067011968 tedthebforbbear

    Ted's happy then RT @BforBStaffs The answer is Yes RT @TweetSmarter Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/isabellemathieu/status/21067255256 isabellemathieu

    Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE RT @TweetSmarter

  • http://twitter.com/katiamillar/status/21067400985 Katia Millar

    RT @TweetSmarter: Is Twitter for Business Even Worth the Trouble? http://bit.ly/arzKbE

  • http://twitter.com/keesdenhartigh/status/21067476291 keesdenhartigh

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/sirgoldsmith/status/21067904528 sirgoldsmith

    RT @TweetSmarter: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/techguerilla/status/21067941174 techguerilla

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/mvpsusi/status/21068416736 Susi Schuele

    RT @TweetSmarter: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE

  • http://twitter.com/sampolanco/status/21068600857 sampolanco

    RT TweetSmarter: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE http://ow.ly/18yzbn

  • http://twitter.com/DanielStoicaTax Daniel Stoica

    Love this: “the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. Can you imagine an “Illinois Marketing for Dummies” book? Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy”?”

    I do have an “Illinois strategy”!

  • http://twitter.com/DanielStoicaTax Daniel Stoica

    Love this: “the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. Can you imagine an “Illinois Marketing for Dummies” book? Or CEOs having thoughtful retreats in exotic locales to discuss their “Illinois strategy”?”

    I do have an “Illinois strategy”!

  • http://twitter.com/priteshpatel9/status/21073223398 priteshpatel9

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/b7nL9f

  • http://twitter.com/patrickcourtney/status/21074047675 Patrick Courtney

    Is Twitter For Business Even Worth The Trouble (via @jaybaer) http://bit.ly/cYOELe great comments

  • http://twitter.com/addoway Addoway.com

    Twitter is just another channel that should be used in combination with other social mechanisms to build brand awareness and engage with your customers.

    Jay I am actually puzzled by the statistic of 1% of users actually would use Twitter to contact a company about an issue. I use Twitter as my first means of contact. I just had an issue yesterday with my car and went right to Twitter.

    Great informational post. I love statistics like this. It helps in writing future blog posts off these posts and referencing them.

  • http://twitter.com/ldmoon_pm/status/21074679882 ldmoon pm

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/emerge2/status/21075251493 emerge2

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/98YoXT – New research study has interesting results

  • http://twitter.com/nj_socialmedia/status/21076506846 nj socialmedia

    Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE RT @AskAaronLee @TweetSmarter

  • http://twitter.com/nysocialmedia/status/21076508177 nysocialmedia

    Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE RT @AskAaronLee @TweetSmarter

  • http://twitter.com/gittyss/status/21076647005 gittyss

    RT @AskAaronLee: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE RT @TweetSmarter

  • http://twitter.com/thejongardner/status/21076788617 thejongardner

    RT @TrendTracker: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE [What about positioning for future?]

  • http://twitter.com/rochorbeancurd/status/21076972788 rochorbeancurd

    via @AskAaronLee: Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE RT @TweetSmarter

  • http://twitter.com/practicalcafe/status/21077344194 practicalcafe

    Is Twitter for Business Even Worth the Trouble http://bit.ly/bhK3ym Excellent points

  • http://twitter.com/cakobu/status/21079554016 cakobu

    Great article, Jay! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/anicho/status/21079828920 anicho

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/albarce/status/21081004904 albarce

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/rpendse/status/21081127914 rpendse

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/oliviahill77/status/21081350537 oliviahill77

    Is Twitter for Business Even Worth the Trouble http://ow.ly/2padJ

  • http://twitter.com/bconrey/status/21081468400 bconrey

    Yes, not just numbers! RT @JustInTheSouth:Understanding the power of Twitter means getting past the numbers http://bit.ly/b6hd6X by @jaybaer

  • Tyler

    I run a salon's social media and many of their new clients have put Twitter as the “Where did you hear about us?” answer. Pretty exciting.

  • http://twitter.com/socialbrandproj/status/21081536031 socialbrandproj

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/tammyhwang/status/21081687133 Tammy Hwang

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/addoway/status/21081818077 addoway

    Understanding The Power Of Twitter Means Getting Past The Numbers by @jaybaer http://ow.ly/2pk4d via @flowtown by @jaybaer

  • http://twitter.com/coydavidsoncre/status/21081985265 coydavidsoncre

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/socialmediacre/status/21081986873 socialmediacre

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/standevaughn/status/21083919837 standevaughn

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/standevaughn/status/21083919837 standevaughn

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/wangle/status/21084070527 wangle

    It is bc of the math no one has done good math yet RT @rosskimbarovsky: Is Twitter for Business Even Worth the Trouble? http://bit.ly/c9QlNp

  • http://twitter.com/wangle/status/21084070527 wangle

    It is bc of the math no one has done good math yet RT @rosskimbarovsky: Is Twitter for Business Even Worth the Trouble? http://bit.ly/c9QlNp

  • http://twitter.com/agadorepr3/status/21084561568 agadorepr3

    Thoughts? Can we just be glad people are interacting with our brands without trying to formulate a numeric hypothesis…http://lnkd.in/6TtGg4

  • http://twitter.com/agadorepr3/status/21084561568 agadorepr3

    Thoughts? Can we just be glad people are interacting with our brands without trying to formulate a numeric hypothesis…http://lnkd.in/6TtGg4

  • http://twitter.com/kelmrp30/status/21084750409 kelmrp30

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jordanbenshea/status/21084944364 jordanbenshea

    Understanding the power of #Twitter means getting past the numbers http://ht.ly/2plCt #socialmedia #ROI

  • http://twitter.com/staceface711/status/21085039124 staceface711

    RT @socialbrandproj: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/kiermatthews/status/21085077850 kiermatthews

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/sarahmkt/status/21085093341 sarahmkt

    Good stuff: RT @jordanbenshea Understanding the power of #Twitter means getting past the numbers http://ht.ly/2plCt #socialmedia #ROI #in

  • http://twitter.com/larrycenter/status/21085358465 larrycenter

    Branding thru Twitter is about more than just the numbers http://bit.ly/cYOELe

  • http://twitter.com/wag7000/status/21085390044 wag7000

    Is Twitter for Business Even Worth the Trouble? http://is.gd/egl6x

  • http://twitter.com/suburbanmama/status/21085461604 suburbanmama

    Who's got the X-Factor? RT @jaybaer: Is #Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/kibler/status/21085488004 Kibler

    Is Twitter for Business Working? http://bit.ly/9zfbnq

  • http://twitter.com/wldtrvlbill/status/21085524865 wldtrvlbill

    RT @KierMatthews: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/cruisemaven/status/21085539456 cruisemaven

    Very interesting statistics… RT @KierMatthews: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://www.puredriven.com Patrick Garmoe

    Awesome. Thanks Jay.

  • http://www.puredriven.com Patrick Garmoe

    Awesome. Thanks Jay.

  • http://www.puredriven.com Patrick Garmoe

    Awesome. Thanks Jay.

  • http://www.puredriven.com Patrick Garmoe

    Scott, becoming known locally as an expert is a key reason why small businesses ought to at least try Twitter. Our company did the same as well. We're the local technology expert, thanks to a connection we made via Twitter.

  • http://www.puredriven.com Patrick Garmoe

    Scott, becoming known locally as an expert is a key reason why small businesses ought to at least try Twitter. Our company did the same as well. We're the local technology expert, thanks to a connection we made via Twitter.

  • http://www.puredriven.com Patrick Garmoe

    Scott, becoming known locally as an expert is a key reason why small businesses ought to at least try Twitter. Our company did the same as well. We're the local technology expert, thanks to a connection we made via Twitter.

  • http://twitter.com/iampramit/status/21085824450 iampramit

    Is Twitter for Business Even Worth the Trouble http://bit.ly/arzKbE RT @AskAaronLee @TweetSmarter | RT @TrendTracker

  • http://twitter.com/thisismolotov/status/21085966060 thisismolotov

    Do you think using @Twitter for business is worth the effort? http://bit.ly/aApRdV #socialmedia #marketing

  • http://twitter.com/contextoptional/status/21086214749 contextoptional

    Understanding the power of Twitter means getting past the numbers – http://bit.ly/cYOELe

  • http://twitter.com/thedigitalchick/status/21086313927 thedigitalchick

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/bmaldonado/status/21086722435 bmaldonado

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – YES!

  • http://twitter.com/nick_martini/status/21086799489 nick martini

    Understanding the Power of Twitter Means Getting Past the Numbers | http://ow.ly/2pmr2 #data #sm

  • http://twitter.com/nick_martini/status/21086799489 nick martini

    Understanding the Power of Twitter Means Getting Past the Numbers | http://ow.ly/2pmr2 #data #sm

  • http://twitter.com/cotweet/status/21086824137 CoTweet

    Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HU

  • http://twitter.com/cotweet/status/21086824137 CoTweet

    Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HU

  • http://twitter.com/addowayfan/status/21086862770 addowayfan

    RT @addoway: Understanding The Power Of Twitter Means Getting Past The Numbers by @jaybaer http://ow.ly/2pk4d via @flowtown by @jaybaer

  • http://twitter.com/addowayfan/status/21086862770 addowayfan

    RT @addoway: Understanding The Power Of Twitter Means Getting Past The Numbers by @jaybaer http://ow.ly/2pk4d via @flowtown by @jaybaer

  • http://twitter.com/voxoptima/status/21086910089 voxoptima

    Excellent @jaybaer posting about using Twitter for business … http://ht.ly/2oO0r

  • http://twitter.com/voxoptima/status/21086910089 voxoptima

    Excellent @jaybaer posting about using Twitter for business … http://ht.ly/2oO0r

  • http://twitter.com/firecrackerdigi/status/21087179442 firecrackerdigi

    cotweet: Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HUhttp://bit.ly/aDER9r

  • http://twitter.com/firecrackerdigi/status/21087179442 firecrackerdigi

    cotweet: Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HUhttp://bit.ly/aDER9r

  • http://twitter.com/jocmbarnett/status/21087517010 jocmbarnett

    @jaybaer talks about how effective Twitter for business is … http://ht.ly/2oNZ9

  • http://twitter.com/rinforsideweb/status/21087537888 rinforsideweb

    RT @sm_dougan RT @Rinforsideweb Is #Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX #socialmedia

  • http://twitter.com/mirnabard/status/21087679031 mirnabard

    [EXCELLENT Jay! Always love your insights!] RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/asiperes/status/21088120984 asiperes

    Is twitter for business worth the trouble? http://bit.ly/b1OGNF Apparently it is!

  • http://twitter.com/technicktips/status/21088763031 technicktips

    RT @jaybaer: Crunching the numbers about twitter for business- http://bit.ly/cFN0WX

  • http://twitter.com/technicktips/status/21088763031 technicktips

    RT @jaybaer: Crunching the numbers about twitter for business- http://bit.ly/cFN0WX

  • http://twitter.com/siliconglen/status/21088777686 Craig Cockburn

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/siliconglen/status/21088777686 Craig Cockburn

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/technicktips/status/21088802096 technicktips

    RT @jaybaer: Crunching the numbers about #twitter for #business- http://bit.ly/cFN0WX

  • http://twitter.com/technicktips/status/21088802096 technicktips

    RT @jaybaer: Crunching the numbers about #twitter for #business- http://bit.ly/cFN0WX

  • http://twitter.com/digitaldoll/status/21088936555 digitaldoll

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/digitaldoll/status/21088936555 digitaldoll

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/tribestrategist/status/21089220663 tribestrategist

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert http://bit.ly/bhK3ym

  • http://www.pushingsocial.com Stanford @ PushingSocial

    “Respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. (think @ford vs. @scottmonty)”

    This was a shocker. I would think that people would prefer the face over the logo. Afterall, I've been guilty of saying that people would rather connect with a person than a shoe, can of pop, or stick of deoderant. It seems like credibility and trust trump the touchy-feely stuff.

    Thanks Jay – tons to think about here.

  • http://twitter.com/amanet/status/21090538231 amanet

    Is Twitter for Business Even Worth the Trouble? (@JayBaer) #Twitter | http://ht.ly/2p8ia

  • http://twitter.com/billives/status/21090592064 billives

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bzN7HU good points via @SBoSM

  • http://twitter.com/brett/status/21090713055 Brett Petersel

    ICYMI: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX (via @jaybaer)

  • http://twitter.com/joansotkin/status/21090723941 Joan Sotkin

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2potZ

  • http://twitter.com/zacharycohen/status/21090804092 zacharycohen

    RT @brett: ICYMI: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX (via @jaybaer)

  • http://twitter.com/estrellabella10/status/21090922075 Nikki Stephan

    Is Twitter for business even worth the trouble? http://bit.ly/cYOELe I say yes, but only if it makes sense for the biz.

  • http://twitter.com/twit4restos/status/21090997119 twit4restos

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/fcseh/status/21091146259 fcseh

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bzN7HU good points via @SBoSM rt @BillIves

  • http://twitter.com/lilestyle/status/21091300516 lilestyle

    Is Twitter for Business Even Worth the Trouble? This article indicates "YES" http://om.ly/qyCu

  • http://twitter.com/tnixon16/status/21091501250 Tom Nixon

    Depends. Who r ur audiences + what do u want 2 acheive? RT @EstrellaBella10: Is Twitter 4 business worth the trouble? http://bit.ly/cYOELe

  • http://twitter.com/sadiemharris/status/21091521191 sadiemharris

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/aP5lOC

  • http://twitter.com/evolutionfiles/status/21093285044 Bear Files

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cVCge1 by @jaybaer

  • http://twitter.com/aliriop/status/21094014405 aliriop

    Understanding the power of Twitter means getting past the numbers http://goo.gl/Xwa4

  • http://twitter.com/litsaahern/status/21094070838 litsaahern

    RT @evolutionfiles: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cVCge1 by @jaybaer

  • http://twitter.com/blueriobranding/status/21094459280 blueriobranding

    Is Twitter for Business Even Worth the Trouble – Convince & Convert: http://bit.ly/9HNXAD via @addthis

  • http://twitter.com/internetcoachfr/status/21094561224 internetcoachfr

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/aP5lOC

  • jeffthesensei

    Hi Jay,

    First time reading your blog; sorry I live in the marketing wilderness apparently…

    Its an interesting question and one with a simple answer i believe and that answer is a definite yes it is worth it for enterprise companies especially. I work with one of the top B2B companies in the world and while we were designing their SM strategy two of the key questions we asked are 1)where does the audience live online and 2)where do they expect a market leader to be? The answer to that is the same… everywhere and everywhere.

    The learning that most companies are failing to realize is that nothing stands alone anymore; marketing, sales and relationship development is all integrated. When customers look at your brand they experience it based on situation(why i am i coming to you) and channel(where am i coming to you). Further, they see the world not just through their own eyes, but through a reference model based on the eyes of their friends, family, colleagues and network. Situation, channel and reference create one one defining experience that ultimately influences our decisions for everything in life and business. This means marketing strategies must include SM and then the question becomes how and to what scale.

    For us, we built a simple road map that quickly interconnects all of the key marketing and relationship touch points that are both expected and preferred by my customer's key target audiences. This included a modest Twitter presence, but far more attention to blogs, micro and customer communities and experiential events.

    The other big realization is regarding influence and here is where I don't buy in to your point “The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period.” Let's face it, most of the content on Twitter is pure tripe and regurgitation. Influence is now all around us like the air we breathe; it comes from so many sources and directions, both credible and questionable, that its really hard to track back even personally how and who influenced you at any given time.

    Its certain that there is great content on Twitter and obviously a fair number of influencers on Twitter, but to make a claim like that is a bit myopic. No offense intended. How many authors are actively using Twitter? I would say their books, what our peers are saying about them/their ideas and speaking engagements are far more influential.

    Further, I think we really over estimate our own influence as marketers or thought leaders (if we are claiming that title). Do we have more influence over a man than his wife or co-worker? Nope. Do we have more influence over that woman buying Tide than that carefully constructed packaging and messaging? Nope! I think we tend to think we are more important than we are because a very small fraction of the world enjoys what we have to say.

    So is Twitter useful for business? Yes. But so are advertising, events, online, Direct Mail, and all the other ways to connect with people now. The trick is always how and that is different for every company.

    Sorry to go on but hey, I'm a marketer…

    Great post though and excellent discussion.

    Cheers!

    Jeff – Sensei

  • http://twitter.com/edn2z/status/21096157374 edn2z

    RT @BillIves: Is Twitter 4 Biz Even Worth the Trouble? http://bit.ly/bzN7HU good points via @SBoSM <<Forrester missed the boat this time

  • http://twitter.com/blendermedia/status/21096755062 blendermedia

    http://ht.ly/2pr1j [Use Twitter to treat customers as individuals (that's what they expect), not as a headline news service]

  • http://twitter.com/mmesocialmedia/status/21096804222 mmesocialmedia

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/aP5lOC

  • http://twitter.com/yakhtar/status/21097650176 yakhtar

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert: http://bit.ly/9HNXAD

  • http://twitter.com/todd_little/status/21099633735 todd little

    "Is Twitter Even Worth the Trouble for Businesses?" http://bit.ly/cFN0WX RT @jaybaer

  • http://twitter.com/walkernews/status/21100012123 Andrea Walker

    RT @MIWomensForum: "Customers follow you on Twitter not to be informed, but to be interacted…" http://ht.ly/2prWD

  • http://twitter.com/a_golden_girl/status/21100081312 a golden girl

    Interesting food for thought: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/ceo_of_me/status/21100245214 ceo_of_me

    Is Twitter for Business Even Worth the Trouble http://goo.gl/Xwa4

  • http://twitter.com/inceptresults/status/21100682458 inceptresults

    “Is Twitter for Business Even Worth the Trouble?” http://ow.ly/2pdva

  • http://twitter.com/socialmedia_jpn/status/21100922521 socialmedia jpn

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince … http://bit.ly/ak3Kx8 #socialmedia #smm

  • http://twitter.com/ccoyle13/status/21100968890 ccoyle13

    RT @MIWomensForum: "Customers follow you on Twitter not to be informed, but to be interacted with." (Ignore the preposition…) http://ht.ly/2prWD

  • http://twitter.com/barbandersonams/status/21100970756 barbandersonams

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX #socialmedia

  • http://twitter.com/nahumg/status/21101070071 Nahum Gershon

    RT @EdN2z: RT @BillIves: Is Twitter 4 Biz Even Worth the Trouble? http://bit.ly/bzN7HU good points via @SBoSM <<Forrester missed t …

  • http://twitter.com/socialmedia_jpn/status/21101985746 socialmedia jpn

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince … http://bit.ly/ak3Kx8 #socialnetworking

  • http://twitter.com/giantowidianto/status/21102137889 giantowidianto

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert: Tags: … http://bit.ly/c3E5fg

  • http://twitter.com/socialradius/status/21102487038 socialradius

    Is #Twitter for Business Even Worth the Trouble? http://ow.ly/2pqFw

  • http://twitter.com/uservoice/status/21104139091 UserVoice

    Something to chew on before you go home for the week: Is Twitter for Business Even Worth The Trouble? http://bit.ly/a8udgo

  • http://twitter.com/__fury/status/21104599097 fury

    Facebook : Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert: http://bit.ly/ak3Kx8

  • http://twitter.com/rwhitecabbell/status/21104894983 rwhitecabbell

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/paulting_/status/21105733559 paulting

    RT @cotweet: Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HU

  • http://twitter.com/fianxu/status/21107205236 fianxu

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9E1MTA

  • http://twitter.com/donnoman/status/21107629766 donnoman

    @denastern RT @UserVoice: Is Twitter for Business Even Worth The Trouble? http://bit.ly/a8udgo

  • http://twitter.com/islandbookstore/status/21108480987 islandbookstore

    Customers follow U on Twitter not 2B informed, but 2B interacted with. (Ignore preposition) –> http://ht.ly/2prWD [ via @MIWomensForum ]

  • http://twitter.com/rafik_makhlouf/status/21108695797 rafik makhlouf

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/probyn/status/21110947972 LauraProbyn

    I've got your back for grammar ;) RT @IslandBOOKstore Customers follow on Twitter not 2B informed, but 2B interact. http://ht.ly/2prWD

  • http://twitter.com/kiermatthews/status/21111595833 kiermatthews

    I know RT @CruiseMaven: Very interesting statistics…RT @KierMatthews: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/nygallerytours/status/21112541857 Rafael Risemberg

    RT @Zacharycohen: RT @brett: ICYMI: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX (via @jaybaer)

  • http://twitter.com/rootsantic/status/21113801922 Fan Zhu

    Interesting thought. Is twitter is better for B2B than for B2C http://bit.ly/bzN7HU

  • http://twitter.com/cherrykam/status/21115704858 Cherry Kam

    RT @KierMatthews Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/patrick_dague/status/21120854562 Patrick Dague

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/aLArun

  • http://twitter.com/jaycbee/status/21121396950 Jazz Baker

    Understanding the power of Twitter means getting past the numbers http://bit.ly/aevhVE

  • http://twitter.com/raven_73/status/21121582202 Rheda

    RT @jaycbee: Understanding the power of Twitter means getting past the numbers http://bit.ly/aevhVE

  • http://twitter.com/rachelarciniega/status/21122903572 Rachel Arciniega

    RT @jaycbee: Understanding the power of Twitter means getting past the numbers http://bit.ly/aevhVE

  • http://twitter.com/tammi_tammy/status/21123661819 ✔ Verified_Tamaya

    RT @jaycbee: Understanding the power of Twitter means getting past the numbers http://bit.ly/aevhVE

  • http://twitter.com/joshjkelly/status/21125945240 Josh Kelly
  • http://twitter.com/annmariastat annmariastat

    As you point out, it's not just the numbers. In many organizations of 10,000 or 50,000 employees you need to influence only two or three to get your product bought. These are: The technical person who says “We need that”, the budget person who says “We can fit it in the budget” and the person in upper management who says, “Do it”. If you can influence two of those people they'll often bring along the third. THOSE people you need are overwhelmingly on Twitter.

    For me, I'm not on Twitter so much to get business as ideas (although I'm not opposed to getting business!). Usually once a week I will see something on twitter that gets into an article I write or leads me to a new resource or piece of research I can include in my next proposal.

  • http://twitter.com/annmariastat annmariastat

    As you point out, it's not just the numbers. In many organizations of 10,000 or 50,000 employees you need to influence only two or three to get your product bought. These are: The technical person who says “We need that”, the budget person who says “We can fit it in the budget” and the person in upper management who says, “Do it”. If you can influence two of those people they'll often bring along the third. THOSE people you need are overwhelmingly on Twitter.

    For me, I'm not on Twitter so much to get business as ideas (although I'm not opposed to getting business!). Usually once a week I will see something on twitter that gets into an article I write or leads me to a new resource or piece of research I can include in my next proposal.

  • http://twitter.com/annmariastat annmariastat

    As you point out, it's not just the numbers. In many organizations of 10,000 or 50,000 employees you need to influence only two or three to get your product bought. These are: The technical person who says “We need that”, the budget person who says “We can fit it in the budget” and the person in upper management who says, “Do it”. If you can influence two of those people they'll often bring along the third. THOSE people you need are overwhelmingly on Twitter.

    For me, I'm not on Twitter so much to get business as ideas (although I'm not opposed to getting business!). Usually once a week I will see something on twitter that gets into an article I write or leads me to a new resource or piece of research I can include in my next proposal.

  • http://twitter.com/matthewray/status/21128136775 Matthew Ray

    RT @DavidSpinks: RT @brett: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2oIGK (via @jaybaer @jeffhurt)

  • http://twitter.com/vi_ju/status/21130508054 Juliana

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/2morrowknight/status/21132112178 2morrowKnight

    Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/2morrowknight/status/21132112178 2morrowKnight

    Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/justdiii/status/21132173477 Dian ☀

    "@2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee"

  • http://twitter.com/justdiii/status/21132173477 Dian ☀

    "@2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee"

  • http://twitter.com/joefblaze/status/21132172841 Joe Blaze

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/joefblaze/status/21132172841 Joe Blaze

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/leimer/status/21132690801 Bradley Leimer

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/leimer/status/21132690801 Bradley Leimer

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/lennjohnston/status/21133385607 Lenn Johnston

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/tpviews/status/21137196338 Twine Prode

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @ja… http://cli.gs/57YLG

  • http://twitter.com/breizh2008/status/21140316712 breizh2008

    RT @2morrowknight: Understanding the power of #Twitter means getting past the numbers http://bit.ly/aevhVE /via @jaycbee

  • http://twitter.com/lpoolchamber/status/21141557503 Liverpool Chamber

    The Twitter effect for business is about more than just numbers: http://bit.ly/bzN7HU

  • http://www.skypulsemedia.com/ Howie at Sky Pulse Media

    The big issue for both Facebook and Twitter is clutter. I have done studies on both and have found that only 5-10% of the twitter feed or facebook feed is viewed by people. If I follow 200 people on twitter that is 800-1600 tweets per day I receive so getting seen is hard. On Facebook I always have 300+ updates and I read the first page…maybe the second. Rest go into the Cyber Graveyard.

    The problem is brands will try to tweet and update more causing spam. And now with Facebook allowing Websites to post directly into your stream should you be foolish enough to click a Like button this is worse.

    As for your post I agree with you that people prefer to talk/engage on Twitter and that they share more. But it's hard to over come the reality of clutter each effort faces. I think Social needs to accent the over all efforts of a Brand but it will never have the reach of traditional media, at least not in it's current forms.

  • http://www.skypulsemedia.com/ Howie at Sky Pulse Media

    The big issue for both Facebook and Twitter is clutter. I have done studies on both and have found that only 5-10% of the twitter feed or facebook feed is viewed by people. If I follow 200 people on twitter that is 800-1600 tweets per day I receive so getting seen is hard. On Facebook I always have 300+ updates and I read the first page…maybe the second. Rest go into the Cyber Graveyard.

    The problem is brands will try to tweet and update more causing spam. And now with Facebook allowing Websites to post directly into your stream should you be foolish enough to click a Like button this is worse.

    As for your post I agree with you that people prefer to talk/engage on Twitter and that they share more. But it's hard to over come the reality of clutter each effort faces. I think Social needs to accent the over all efforts of a Brand but it will never have the reach of traditional media, at least not in it's current forms.

  • http://twitter.com/hrvojemihajlic/status/21146286377 Hrvoje Mihajlic

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cYOELe

  • http://twitter.com/Paloma Paloma Baytelman

    Hey!
    I posted about your post in my blog… in Spanish!
    http://www.j.mp/Twtr_Empresas
    Than you so much for such an inspiring article.
    Paloma

  • http://twitter.com/Paloma Paloma Baytelman

    Hey!
    I posted about your post in my blog… in Spanish!
    http://www.j.mp/Twtr_Empresas
    Than you so much for such an inspiring article.
    Paloma

  • http://twitter.com/sodapopmedia/status/21152576588 SodaPop Media, LLC

    Understanding the power of Twitter means getting past the numbers – http://bit.ly/btqYKW

  • http://twitter.com/businessdotcom/status/21155620029 Business.com News

    Understanding the power of #twitter means getting past the numbers http://ow.ly/2pjBe

  • http://twitter.com/davidmjenkins/status/21156155372 David Jenkins

    RT @whatworks: Understanding the power of #twitter means getting past the numbers http://ow.ly/2pjCb

  • http://twitter.com/nstaffschamber/status/21156461989 NorthStaffs Chamber

    RT @LpoolChamber: The Twitter effect for business is about more than just numbers: http://bit.ly/bzN7HU

  • http://twitter.com/giantdespair/status/21156820776 Phil

    RT @NStaffsChamber: RT @LpoolChamber: The Twitter effect for business is about more than just numbers: http://bit.ly/bzN7HU

  • http://twitter.com/followthethread/status/21157068866 Liz Thursfield

    RT @NStaffsChamber: RT @LpoolChamber: The Twitter effect for business is about more than just numbers: http://bit.ly/bzN7HU

  • http://twitter.com/k2mediakc/status/21157187030 K2Media

    Recommended read: Is Twitter for Business Even Worth the Trouble?: We built our own Frankenstein. We are spending … http://bit.ly/9O9JI4

  • http://twitter.com/richiestone/status/21157885308 Richard Stone

    RT @NStaffsChamber: RT @LpoolChamber: The Twitter effect for business is about more than just numbers: http://bit.ly/bzN7HU

  • http://twitter.com/wordsbysusan/status/21158272952 Susan Breidenbach

    Jay Baer: Understanding the power of Twitter means getting past the math http://ow.ly/2pChL

  • kimberlymccabe

    Twitter can be awesome for business. It's one of the top referral sources to http://www.oshyn.com and more and more we're hearing people have found us because of twitter. Perhaps the influence and effect will change as more people join and we find more ways to make it useful. I've had plenty of trial and errors and trial and success in seeing what works and what doesn't. From Oshyn's Twitter http://twitter.com/Oshyn_Inc and my Twitter http://twitter.com/kimberlymccabe I've made some amazing connections, built relationships, provided information and received information that I otherwise wouldn't have had access too…. I believe the influence stats – because a lot of users on Twitter seem to be really engaged in their business and engaged on a more altruistic level…

  • http://twitter.com/JMcAferty Jarod McAferty

    Maybe it has already been said but I will restate to provide redundancy. Social networks are for exposure. If a company is only utilizing one social network then this article might have some useful info. Measuring one network is about as helpful as measuring one commercial on T.V. It is not the individual commercial that is important, it is the exposure and redundancy that the company generates that is important.

  • http://twitter.com/socialmedia3p0/status/21166862770 Social Media 3.0

    Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pDNR

  • http://twitter.com/elstan/status/21167342733 Els Tan

    RT @socialmedia3p0: Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pDNR

  • http://twitter.com/socialmedia3p0/status/21167343297 Social Media 3.0

    RT @socialmedia3p0: Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pDNR

  • http://www.convinceandconvert.com jaybaer

    I have to disagree with that a bit. I see social networks as about
    depth and interaction, rather than breadth and the aggregation of
    eyeballs.

  • http://twitter.com/michaelreuter/status/21168179040 Michael Reuter

    Is Twitter for Business Even Worth the Trouble? http://yigg.it/ziw7l @yigg

  • http://twitter.com/b2bonlinemktg/status/21168258394 B2B Online Marketing

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/krismausser/status/21168282595 Kristina Mausser

    Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD (via @jaybaer)

  • http://twitter.com/hoodfilms/status/21168339859 HOODFILMS®

    RT @whatworks: Understanding the power of #twitter means getting past the numbers http://ow.ly/2pjCb

  • http://twitter.com/randymatheson/status/21168377820 Randy Matheson

    With good points on why its is worth it… RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/davidvuk/status/21168471840 David Lee Venters

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/addoway/status/21168553168 Fredrick Nijm

    Understanding The Power Of Twitter Means Getting Past The Numbers http://ow.ly/2pE9A via @jaybaer

  • http://twitter.com/davidcain/status/21168711102 David Cain

    RT @B2BOnlineMktg: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/brianrieger/status/21169217499 Brian Rieger

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/mywebby/status/21169817799 MyWebby

    RT @michaelreuter Is Twitter for Business Even Worth the Trouble? http://yigg.it/ziw7l @yigg

  • http://twitter.com/berniebay/status/21170069503 Bernie Borges

    Yes! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/mais_abusalah/status/21170388879 Mais AbuSalah

    RT @B2BOnlineMktg: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/cbwebvitality/status/21171847237 Chris Buckley

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/plloydchelsea/status/21172727721 Peter Lloyd

    RT Good info from @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/rssirteubal/status/21173205719 Ignacio

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert: http://bit.ly/9pFiT7

  • http://twitter.com/catherinedavis1/status/21174749989 Catherine Davis

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD (some good stats, always good perspective) #socialmedia

  • http://twitter.com/bluemaumau/status/21175307593 Don Sniegowski

    RT @jaybaer: Chains are tweeting. Salespersons too. But are brands creating their own Frankenstein? http://bit.ly/cFN0WX

  • http://twitter.com/tomtsinas/status/21176340665 Tom Tsinas

    just 5% of Americans follow even one brand on Twitter | #social #marketing #brand | http://bit.ly/bvpsB4

  • http://twitter.com/denqers06/status/21177452015 denQers

    RT @elstan: RT @socialmedia3p0: Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pDNR

  • http://twitter.com/seppnl/status/21177452557 SEPPNL

    RT @elstan: RT @socialmedia3p0: Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pDNR

  • http://twitter.com/ivdploeg/status/21177496241 Ilje van der Ploeg

    ach… RT @socialmedia3p0: Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pDNR

  • http://twitter.com/dejakester/status/21177683920 Jake Beckman

    Yes. RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/hillert/status/21179709915 Hillert und Co.

    RT @michaelreuter Is Twitter for Business Even Worth the Trouble? http://yigg.it/ziw7l @yigg #yam

  • http://www.copyblogger.com Brian Clark

    And yet one thing that Twitter has been proven time and again to be good for is content distribution. Isn't there room for both that and conversation? Or should we just give up on Twitter and our own websites and submit to the Facebook overlords per your earlier post?

    Your recent editorial direction perplexes me, because I can't see what your point is. What are you telling your clients to do? Maybe a blog post on that would clear things up so we know exactly where you stand, because those of us who make a living online (without doing consulting) are thinking seemingly different things.

  • http://twitter.com/eduranea/status/21181483198 Ernesto Durán

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://www.convinceandconvert.com jaybaer

    I thought it was pretty clear, but perhaps not.

    1. Be wary of Facebook
    2. Twitter is full of influencers that want to interact with your brand

    My advice is to use Facebook to drive your own success, without
    falling into the trap of them setting the terms. And Twitter is
    adequate as a distribution vehicle, but it's best and highest use may
    be CRM and interaction with advocates.

    In this post in particular, I am interpreting research. If you
    disagree with the findings, that's great, but your disagreement isn't
    with me.

    Is your subtext that somehow those “making a living” online have the
    secret sauce; while the “consultants” fire off crackpot theories? Fine
    if it is, but given you have no real idea about how I make my living,
    or my online background, it's a bit presemptuous to put you and I in
    different camps.

    If I read way too much into that, sincere apologies.

  • http://www.copyblogger.com Brian Clark

    No subtext at all, I read your blog because it's been clear historically that you know what you're talking about. Hence my concern that you'd started hitting the tequila too hard. :)

    This is what bothers me:

    >>But yet so many companies are using Twitter as a post-modern headline news service. Wrong approach.

    Wrong approach? But it clearly works in some contexts. Now, it shouldn't only be *your* headlines, and it shouldn't only *be* headlines, but to some newbie SBO hitting your blog, what do you think they'll take from that?

    I know it's hard to express every nuance in every post, but maybe less use of the word “wrong” in nuanced areas will help. Businesses benefit from sharing content on Twitter, including their own, and that's a powerful part of a good content marketing strategy.

    Anyway, thanks for the reply. I guess I”m seeing a little too much FUD in your recent posts, which is a consultant marketing strategy I loathe. I'll back off and keep reading your thoughts with interest, as usual. ;-)

  • http://www.convinceandconvert.com jaybaer

    You raise a valid point, for sure. At times, I'm trying to make people think and draw their own conclusions, instead of prescribing the exact answer, and in this case I may have failed. I definitely should have said “But yet so many companies are using Twitter solely as a post-modern, headline news service with their business as the only content focus. That approach is short-sighted, and runs counter to what Twitter users say they prefer in this study.”

    I do appreciate people calling me out, and it's a great reminder that I carry some measure of responsibility for what I say on this blog, in terms of the consequential actions taken (or not taken) by readers. You've had a big audience for so long, that responsibility is second nature to you. To me, it's not yet. You've given me a lot to ponder, and I thank you for doing so.

  • http://www.convinceandconvert.com jaybaer

    You raise a valid point, for sure. At times, I'm trying to make people think and draw their own conclusions, instead of prescribing the exact answer, and in this case I may have failed. I definitely should have said “But yet so many companies are using Twitter solely as a post-modern, headline news service with their business as the only content focus. That approach is short-sighted, and runs counter to what Twitter users say they prefer in this study.”

    I do appreciate people calling me out, and it's a great reminder that I carry some measure of responsibility for what I say on this blog, in terms of the consequential actions taken (or not taken) by readers. You've had a big audience for so long, that responsibility is second nature to you. To me, it's not yet. You've given me a lot to ponder, and I thank you for doing so.

  • http://twitter.com/ambercleveland/status/21192210575 Amber Cleveland

    I think so too! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/lornedaniel/status/21192485977 Lorne Daniel

    Beyond-the-hype-thinking: RT @jaybaer via @ambercleveland: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://reallifemadman.blogspot.com Marjorie Clayman

    Wow, a lot to chew here! One apparent inconsistency is bothering me about what the research uncovered.

    The research showed that people prefer to interact person to person (I like Mark William Schaefer's P2P). But then the research showed that people trust an account like @Ford more than an individual's name. This seems very strange to me. I've been on both sides of blogging using a company's name, and on both sides I found it kind of confusing. How can you speak “as a human” when you are speaking for an entire company? Moreover, when I interact with Twitter accounts that are a company or brand name, I have no idea, most of the time, who that person really is. Are you a male or a female? Does the account shift among people? I tend not to interact as personally with a general account as I do with a person's account. Now trust? Eh, I guess that's different, but the saying goes that you find more credible the people you can actually connect with.

    Scratching my head on that one.

    Great post!

  • http://twitter.com/semlady/status/21196436037 Helen M Overland

    RT @tomtsinas: just 5% of Americans follow even one brand on Twitter | #social #marketing #brand | http://bit.ly/bvpsB4

  • http://twitter.com/davidgrahamsa/status/21212061370 David Graham

    RT @berniebay: Yes! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/bodhya/status/21213589149 Jan Friman

    Is Twitter for Business Even Worth the Trouble | Convince & Convert | http://bit.ly/b93mQG – via @persundberg

  • http://twitter.com/janfriman/status/21213589213 janfriman

    Is Twitter for Business Even Worth the Trouble | Convince & Convert | http://bit.ly/b93mQG – via @persundberg

  • http://twitter.com/inforganic/status/21213589133 Inforganic

    Is Twitter for Business Even Worth the Trouble | Convince & Convert | http://bit.ly/b93mQG – via @persundberg

  • http://twitter.com/jeffroach/status/21225985693 Jeff Roach

    Is Twitter for Business Even Worth the Trouble http://ht.ly/2pEql « Worth reading to the end.

  • http://twitter.com/anitafiander/status/21233909431 Anita Fiander

    Is Twitter for Business Worth the Trouble?- http://bit.ly/cU1yrW

  • http://twitter.com/thunderblunders/status/21234462197 Nini White

    RT @anitafiander: Is Twitter for Business Worth the Trouble?- http://bit.ly/cU1yrW

  • http://twitter.com/net4wiseowls/status/21237745563 Bill Mc Cartney

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/yigg/status/21241002517 YiGG

    RT @michaelreuter: Is Twitter for Business Even Worth the Trouble? http://yigg.it/ziw7l

  • http://twitter.com/lorirtaylor/status/21241007443 Lori Taylor

    Is Twitter for Business Even Worth the Trouble? #twitter http://ht.ly/2pLZb

  • http://twitter.com/ramahif/status/21241061914 ramahi

    RT @lorirtaylor: Is Twitter for Business Even Worth the Trouble? #twitter http://ht.ly/2pLZb

  • http://twitter.com/zeniamai/status/21241152050 zeniamai

    Depends on the business… RT @lorirtaylor: Is Twitter for Business Even Worth the Trouble? #twitter http://ht.ly/2pLZb

  • http://twitter.com/jstan/status/21242298192 Johann STAN

    RT @lorirtaylor: Is Twitter for Business Even Worth the Trouble? #twitter http://ht.ly/2pLZb: lorirtaylor: Is T.. http://bit.ly/cgMOQK

  • http://twitter.com/jstan/status/21242298192 Johann STAN

    RT @lorirtaylor: Is Twitter for Business Even Worth the Trouble? #twitter http://ht.ly/2pLZb: lorirtaylor: Is T.. http://bit.ly/cgMOQK

  • http://twitter.com/sfinsfdotcom/status/21243938400 Stan Fairbank

    Twitter for Business – Looking past the metrics : http://ow.ly/2pPCx @jaybaer #socialmedia

  • http://twitter.com/cpwstraining/status/21244602301 CPWS Training

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://ow.ly/2pPKE

  • http://twitter.com/carloz/status/21245553630 carloz

    RT @anitafiander: Is Twitter for Business Worth the Trouble?- http://bit.ly/cU1yrW

  • http://twitter.com/hhcolorlab/status/21249024659 H&H Color Lab

    RT @lorirtaylor: Is Twitter for Business Even Worth the Trouble? r http://ht.ly/2pLZb togs #photogs

  • http://www.keralatourismpackage.com Kerala Tour Packages

    i really like this article..thanks

  • http://twitter.com/scottberg/status/21251456080 Scott Berg

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/sabrinanagel/status/21256687562 Sabrina Nagel

    Hi @unleashedteam read this about twitter for business http://ht.ly/2pGCr ^SN

  • http://twitter.com/timmckane/status/21259998385 tim mckane

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert: http://bit.ly/axpD9T

  • http://twitter.com/ahhagroup/status/21262811313 Ah-Ha Group

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jorgeajh/status/21267074385 Jorge Arturo Jiménez

    RT @twodigitworld: Aún con los riesgos ¿Twitter es para los negocios? http://cot.ag/9Kzitc

  • http://twitter.com/andreasmith77/status/21268890198 Andrea Smith

    Post by @jaybaer on Twitter X-Factors: "Customers follow you on Twitter not to be informed, but to be interacted with." http://cot.ag/9Kzitc

  • http://twitter.com/savitamisra/status/21273910933 Savita

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/davidburn/status/21274172226 David Burn

    "just 5% of Americans follow even one brand on Twitter" -Jay Baer http://bit.ly/bzN7HU

  • http://twitter.com/stevekoss/status/21274306551 Steve Koss

    Competitive intelligence is priceless RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/skfpr/status/21274655733 Sue Kern-Fleischer

    Surprising stats and good commentary: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/schnitzelboy/status/21274742959 Joel M

    Is Twitter for business worth the trouble? Yup! http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/mkogon/status/21274982351 Michael Kogon

    Due to embedding of tweets – 23% of consumers read tweets at least monthly -amazing- http://bit.ly/cYOELe

  • http://twitter.com/robertdwyer/status/21275446148 Robert Dwyer

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS ["companies are using as headline news svc. Wrong approach."]

  • http://twitter.com/debweinstein/status/21275905032 Deborah Weinstein

    Must Read! Is Twitter for Business Even Worth the Trouble? » http://om.ly/rFpS by the brilliant @jaybaer

  • http://twitter.com/conceptg/status/21275988604 Kevin Lyons

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/thinksync/status/21282588764 thinksync

    Twitter for business. Only a small number follow brands, but it's enormous for voicing complaints. http://bit.ly/bG6jfz

  • http://www.afmarcom.com/ Angelique

    “Customers follow you on Twitter not to be informed, but to be interacted with.” Okay, can you, like, find a way to make my clients believe this, because when _I_ say it, it's in one ear and out the other. I'm thinking hypnosis, or powerful cold-war-era psychotropic drugs.

  • http://www.afmarcom.com/ Angelique

    “Customers follow you on Twitter not to be informed, but to be interacted with.” Okay, can you, like, find a way to make my clients believe this, because when _I_ say it, it's in one ear and out the other. I'm thinking hypnosis, or powerful cold-war-era psychotropic drugs.

  • http://twitter.com/blokewriter/status/21289091980 Ian David

    This is a mighty good read: RT @davidburn: "just 5% of Americans follow even one brand on Twitter" http://bit.ly/bzN7HU http://bit.ly/axpD9T

  • http://twitter.com/blokewriter/status/21289328209 Ian David

    Interesting, very interesting: RT @davidburn: "just 5% of Americans follow even one brand on Twitter" http://bit.ly/bzN7HU

  • http://twitter.com/prefacestudio/status/21290288454 Preface

    We sure hope so — RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/olgakazaka/status/21290901660 Olga Kazaka

    Research about Twitter in corporate communication: "We built our own Frankenstein…" http://ow.ly/2pYQF

  • http://twitter.com/doorn/status/21290966736 Louise Doorn

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/doorn/status/21290966736 Louise Doorn

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/cedricvanhaver/status/21291253246 Cedric Vanhaver

    Is Twitter Worth the Trouble? http://bit.ly/apg52t Make sure to read past the 4th paragraph. This is not just another Twitter bashing story

  • http://twitter.com/larsv/status/21296090162 Lars Voedisch

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/artiwil/status/21296474206 artiwil

    "Customers follow u not to be informed but to be interacted with" – Twitter 4 business: worth it? http://bit.ly/cFN0WX via @larsv @jaybaer

  • http://twitter.com/kenbanks/status/21298619538 Ken Banks

    Is #Twitter for Business Even Worth the Trouble? http://ow.ly/2pSwc Powerful Insights by Jay @jaybaer #SM

  • http://twitter.com/liritahugo/status/21299660989 Lirita Hugo

    RT @SocialNetDaily: Is #Twitter for Business Even Worth the Trouble? http://ow.ly/2pSwc #SM

  • http://twitter.com/henryalzamora/status/21300773334 Henry Alzamora

    Understanding the power of Twitter means getting past the numbers http://bit.ly/dxxg7t

  • http://twitter.com/dannydevriendt/status/21302489887 Danny Devriendt

    Understanding the power of Twitter means getting past the numbers- http://bit.ly/cYOELe #pnid

  • http://twitter.com/sdebakker/status/21302585215 Suzanne de Bakker

    Waarom twitteren bedrijven eigenlijk? Is het wat waard? RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/cmortonrealtor/status/21308490200 Chris Morton

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/kristiinameme/status/21308805946 Kristiina Pääkkönen

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/9zyf0Y

  • http://twitter.com/hrfdtb/status/21308811321 Harry Ravelomanantso

    Using #Twitter for your business, is it worth it? http://bit.ly/cYOELe – definitely worth a read. #marketing #socialmedia

  • http://twitter.com/iamjustellen/status/21311140730 just ellen

    RT @KristiinaMeme: Is Twitter for Business Even Worth the Trouble? http://bit.ly/9zyf0Y

  • http://twitter.com/brett/status/21311853898 Brett Petersel

    Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/thenetworkhub/status/21311930868 The Network Hub

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2q6dC

  • http://twitter.com/tkpleslie/status/21312067302 Leslie Carothers

    Here's the link to @jaybaer's great post: http://bit.ly/bP7cdy

  • http://twitter.com/circolocon/status/21312236256 job4top

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/benatkins/status/21312271369 Ben Atkins

    Is Twitter for business even worth the trouble? Thanks for the thoughtful post at convince&convert http://bit.ly/cYOELe

  • http://twitter.com/paula_freeman/status/21312285582 Paula Freeman

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/socialologist/status/21313040570 Stephanie Schwab

    RT @brett: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/dominic_tyer/status/21314336975 Dominic_Tyer

    RT @BenAtkins: Is Twitter for business even worth the trouble? Thanks for the thoughtful post at convince&convert http://bit.ly/cYOELe

  • http://twitter.com/socialbrown/status/21315441265 Shawnee Brown

    Just read, Is Twitter for business worth the trouble: http://cot.ag/9Kzitc via/ @jaybaer > good post and comments

  • http://twitter.com/tommartin/status/21316649732 Tom Martin

    Is Twitter for Business Even Worth the Trouble? via @jaybaer http://ow.ly/2q7qo

  • http://twitter.com/oluoyekanmi/status/21316961676 Olusegun Oyekanmi

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/nosadigital/status/21316966064 NosaDigital

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/nosacosmetics/status/21316970795 NosaCosmetics

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/cYOELe

  • http://twitter.com/kaywhitaker/status/21317187589 Kay Whitaker

    RT @randymatheson With good points on why its is worth it… RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/triveraguy/status/21317749524 Tom Snyder

    Is Twitter for Business Even Worth the Trouble? http://ht.ly/2pnw8

  • http://twitter.com/bobransford/status/21318097763 Bob Ransford

    Know Twitter pros & cons before investing time tweeting RT @thenetworkhub Is Twitter for Business Even Worth the Trouble? http://ow.ly/2q6dC

  • http://twitter.com/jeffroach/status/21318471643 Jeff Roach

    "So many companies are using Twitter as a post-modern headline news service. Wrong approach." http://ht.ly/2pQks @jaybaer

  • http://twitter.com/spencerkollas/status/21320022395 Spencer Kollas

    Interesting article by @jaybaer about the power of those following your brand on Twitter http://bit.ly/cYOELe #socialmedia

  • http://twitter.com/grantslab/status/21320529289 Grant Slabbert

    RT @SocialMedia411: Is Using Twitter for Your Business Even Worth the Trouble? (Jay Baer): http://bit.ly/aTEALW

  • http://twitter.com/gaborgy/status/21324426798 Gabor Gyarmati

    We built our own Frankenstein: RT @BenAtkins: Is Twitter for business even worth the trouble? http://bit.ly/cYOELe #hcsmeu

  • http://twitter.com/travel_quest/status/21325016052 TravelQuest

    5% of Americans follow businesses on Twitter– is it even worth the hassle? http://ow.ly/2qdXQ

  • http://twitter.com/randymatheson/status/21326372930 Randy Matheson

    Is Twitter for Business Even Worth the Trouble | Convince & Convert – http://bit.ly/dl2lmI

  • http://twitter.com/pixellabpdx/status/21326733939 Pixel Lab PDX

    "So many companies are using Twitter as a post-modern headline news service. Wrong approach." http://ow.ly/2ptCg

  • http://twitter.com/denisonprint/status/21327427219 Denison Print

    RT @randymatheson: Is Twitter for Business Even Worth the Trouble | Convince & Convert – http://bit.ly/dl2lmI

  • http://twitter.com/aysmedia/status/21327514028 AYS Media

    RT @SpencerKollas Interesting article by @jaybaer about the power of those following your brand on Twitter http://bit.ly/cYOELe #socialmedia

  • http://twitter.com/newpueblosmm/status/21327556804 Kathy Weir

    Don't be fooled by the numbers. When used correctly Twitter can be a powerful marketing tool for your business. http://fb.me/DLjShElg

  • http://twitter.com/rutasilina/status/21328695540 Ruta Silina

    RT @OlgaKazaka: Research about Twitter in corporate communication: "We built our own Frankenstein…" http://ow.ly/2pYQF

  • http://twitter.com/yycsocmed/status/21328808553 Calgary Social Media

    Understanding the power of Twitter means getting past the numbers http://bit.ly/yycsm150 (from @jaybaer)

  • http://twitter.com/eosmarketing/status/21332233208 EOS Marketing

    5% of Americans follow brands on Twitter – is all the effort worth it for businesses? http://ht.ly/2pQb5

  • http://www.lackfat.com Weight Loss

    Jay Baer is a tequila-loving, hype-free social media strategy consultant and coach. An online marketing pro since 1994? The internet didnt go commerical until May 1995.

  • http://twitter.com/jgombita/status/21332975022 Judy Gombita

    [I'm NOT a fan of "squeaky wheel" Twitter-as-customer-service] RT @jaybaer Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://www.convinceandconvert.com jaybaer

    Yep. I bought the first ad on Inc.com in early 95, and was VP of the world's first Web hosting company, starting in 1994.

    • http://jasonkeath.com jakrose

      I hate people with the name “Weight Loss.” What horrible parents they must have.

  • http://twitter.com/keelysaye/status/21334976418 KeelySaye

    "Overwhelmingly, respondents in the study prefer interacting w official branded accts rather than personal [employees] http://bit.ly/8ZR6kw

  • http://twitter.com/taterann/status/21335045219 Stacey Graham

    Competitive intelligence is priceless RT @stevekoss RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/sharefeed/status/21335199704 Share Feed

    Is Twitter for Business Even Worth the Trouble? http://kiss.ly/c0y7dx

  • http://twitter.com/launchite/status/21335424893 Michael McMahon

    RT @KeelySaye: "Overwhelmingly, respondents in the study prefer interacting w official branded accts rather than personal [employees] http://bit.ly/8ZR6kw

  • http://twitter.com/danielmckean/status/21335823702 Daniel McKean

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/lisapet/status/21335906303 lisa peterson

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/larry_slo/status/21336206761 larry_slo

    Great blog post! RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/gallinghouse_jg/status/21336339296 Joanne Gallinghouse

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/gallinghouse_jg/status/21336339296 Joanne Gallinghouse

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/gallinghouse_jg/status/21336339296 Joanne Gallinghouse

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/heidicohen/status/21336523986 heidicohen

    Useful insight 4 social media & email=>RT @brett: Is Twitter 4 Business Worth the Trouble? http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/heidicohen/status/21336523986 heidicohen

    Useful insight 4 social media & email=>RT @brett: Is Twitter 4 Business Worth the Trouble? http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/heidicohen/status/21336523986 heidicohen

    Useful insight 4 social media & email=>RT @brett: Is Twitter 4 Business Worth the Trouble? http://om.ly/rFpS (via @jaybaer)

  • http://twitter.com/riggspartners/status/21336755234 Riggs Partners

    RT @KeelySaye: People prefer interacting w official branded accts rather than personal [employees] . Keely told me! http://bit.ly/8ZR6kw

  • http://twitter.com/riggspartners/status/21336755234 Riggs Partners

    RT @KeelySaye: People prefer interacting w official branded accts rather than personal [employees] . Keely told me! http://bit.ly/8ZR6kw

  • http://twitter.com/riggspartners/status/21336755234 Riggs Partners

    RT @KeelySaye: People prefer interacting w official branded accts rather than personal [employees] . Keely told me! http://bit.ly/8ZR6kw

  • http://twitter.com/gallinghouse/status/21337031538 Gallinghouse
  • http://twitter.com/3greenangels/status/21337208586 Sommer, Jen & Alicia

    Is Twitter even worth it for your business? You decide http://ow.ly/2ql3C ^sp

  • http://twitter.com/dprgroup/status/21337724247 Christine Randle

    What businesses should and shouldn't expect from Twitter. RT @jaybaer Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/jgombita/status/21338500614 Judy Gombita

    @PRAMITASEN thanks for the info. Reco to read @jaybaer Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS #commschat

  • http://twitter.com/zealintmark/status/21342121538 Zeal Internet Market

    Twitter for complaints! http://cot.ag/9Kzitc ^CC

  • http://twitter.com/digitalcement/status/21343090944 Digital Cement

    How many of you have been asked is Twitter worth it? On the surface could be hard to explain, but deep down it's a YES! http://bit.ly/cYOELe

  • http://twitter.com/matchbox_inc/status/21344412998 Matchbox Inc

    Twitter accounts for businesses, are they really that effective, an interesting study http://ow.ly/2q3e8 although it's based in the US

  • http://twitter.com/mindsprout/status/21349683065 Sarah Hartshorn

    Understanding the power of Twitter means getting past the numbers http://ow.ly/2pIGM

  • http://twitter.com/harperlindsey/status/21351660757 Lindsey Harper

    Just 5% of Americans follow brands on twitter – good question, is it worth the #twitter effort for your #business? – http://ow.ly/2pocG

  • http://twitter.com/lorirtaylor/status/21354691973 Lori Taylor

    Understanding the power of Twitter means getting past the numbers #twitter http://ht.ly/2q79U

  • http://twitter.com/lorirtaylor/status/21354691973 Lori Taylor

    Understanding the power of Twitter means getting past the numbers #twitter http://ht.ly/2q79U

  • http://twitter.com/mkt150/status/21354718886 Marketing 150

    Via @jaybaer http://bit.ly/9dF00C
    Is Twitter for Business Even Worth the Trouble?

  • http://twitter.com/chandlee/status/21354834410 Chandlee Bryan

    RT @lorirtaylor: Understanding the power of Twitter means getting past the numbers #twitter http://ht.ly/2q79U

  • http://twitter.com/jstan/status/21355581719 Johann STAN

    RT @lorirtaylor: Understanding the power of Twitter means getting past the numbers #twitter http://ht.ly/2q79U:.. http://bit.ly/94OCiJ

  • http://twitter.com/dinactate/status/21362585256 Dina C. Tate

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2qqvr

  • http://twitter.com/keithwillis1/status/21370412032 Coach to Achieve

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/b2bonlinemktg/status/21375094839 B2B Online Marketing

    Great post and especially enjoyed all the comments.RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/bdcanswers/status/21376677100 Business.com Answers

    RT @B2BOnlineMktg: Great post, comments. RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD ^hc

  • http://twitter.com/nataliekenna/status/21378424123 Natalie Kenna

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/imafterdotcom/status/21378532799 Danjal Es

    On Twitter: Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX http://bit.ly/9HqbJ6

  • http://twitter.com/imafterdotcom/status/21378537120 Danjal Es

    On Twitter: Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX http://bit.ly/dsMsWx

  • http://twitter.com/d1va5339/status/21380598985 Lorren Allen

    RT @BDCAnswers: RT @B2BOnlineMktg: Great post, comments. RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD ^hc

  • http://twitter.com/jamesloadholt/status/21382822356 James Loadholt

    Thought provoking post w/great comments – RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/emarketing_buzz/status/21383076119 Tina Cush

    RT @B2BOnlineMktg: Great post and especially enjoyed all the comments.RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/philmanning72/status/21384885637 Phil Manning

    RT @B2BOnlineMktg: Great post and especially enjoyed all the comments.RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/philmanning72/status/21384885637 Phil Manning

    RT @B2BOnlineMktg: Great post and especially enjoyed all the comments.RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rBdD

  • http://twitter.com/chris_carlsson/status/21387743835 Christian Carlsson

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/catherineallen/status/21399969216 catherineallen

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX – I agree with @janetaronica's squeaky wheel note too.

  • http://twitter.com/sti_merchants/status/21400196302 Shoptoit.ca Merchant

    Is Twitter for Business Even Worth the Trouble | social crm | Social Media Consulting – Convince & Convert http://om.ly/rMGJ

  • http://twitter.com/pattersonbach/status/21401868763 Patterson Bach

    RT @jaybaer Is Twitter for #Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/ericadechi/status/21404396766 Eric

    5% follow brands on twitter a bit larger than Illinois, r u working on ur Illinois strategy? via @jaybaer http://bit.ly/aYMjrB

  • http://twitter.com/slappyjones/status/21404553819 Chris Walston

    RT @CMortonRealtor: Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/trafficprm/status/21408087150 TrafficPRM

    Good read: is Twitter for business a waste of time? From @jaybaer – http://ow.ly/2qwrh

  • http://twitter.com/imafterdotcom/status/21408138761 Danjal Es

    On Twitter: Good read: is Twitter for business a waste of time? From @jaybaer – http://ow.ly/2qwrh http://bit.ly/9w4G0H

  • http://twitter.com/jrealmarketing/status/21410087674 Bennette Warren

    Is Twitter worth it for your business? Do you agree with this article http://ht.ly/2qLDd

  • http://twitter.com/pilotpmr/status/21411317015 Pilot PMR

    #Digital Is Twitter for Business Even Worth the Trouble? http://bit.ly/dkIGCK [convinceandconvert.com]

  • http://twitter.com/niallkennedy/status/21416764308 NiallKennedy

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX #digitalmarketing #socialmedia

  • http://twitter.com/ohnobleone/status/21422063007 Katrina Noble

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/thetg/status/21425688204 TheTARGETEDGroup

    Understanding the power of Twitter means getting past the numbers: http://bit.ly/cYOELe

  • http://twitter.com/innsikt/status/21425807379 Kommunikator

    RT @cotweet: Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HU

  • http://twitter.com/allverdig/status/21426240543 Jens F. Allworthy

    RT @cotweet: Is Twitter for Business Even Worth the Trouble? Great post from @jaybaer. http://j.mp/bzN7HU

  • http://twitter.com/canyoncomm/status/21434259513 Canyon Comm

    Twitter effort is worth it RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/testingtweetka/status/21438476864 Tom Richards

    Is Twitter for Business Even Worth the Trouble | social crm …http://bit.ly/d49bj2

  • http://twitter.com/aronstevenson/status/21468172188 Aron Stevenson

    Is Twitter for Business Even Worth the Trouble? http://j.mp/b7ZBHK

  • http://twitter.com/organicjournlst/status/21495379980 Mary Modney

    RT @WordsBySusan: Jay Baer: Understanding the power of Twitter means getting past the math http://ow.ly/2pChL

  • http://twitter.com/sandraburrowes/status/21503877524 sandraburrowes

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX [Spoiler alert: the answer's YES!]

  • http://twitter.com/clark_king/status/21507834518 Clark King

    Former favorite child of marketers becoming a step child? | "Is Twitter for Business Even Worth the Trouble" | http://goo.gl/j8V1

  • http://twitter.com/robquigley/status/21518483506 Rob Quigley

    @ChipHanlon Ppl prefer Twitter as the mechanism to truly interact w/ brands & Twitter's reach is double yr follower base http://j.mp/bIOGAH

  • http://twitter.com/rtwebsem/status/21527772016 Simone Verhulst

    Why do we tweet? Its certainly not because of the math http://bit.ly/cFN0WX (via RT @jaybaer)

  • abutterflyloves

    Twitter for business could work really well, if the company's Twitter correspondent truly interacts as the positive force for the company. In my experience, one large corporation proved to me their brand is better than competition. @suntimes is a Chicago newspaper. Whomever is running social media/Twitter is right on! The other brand of Chicago newspaper lacks that. If I retweet and article, or mention a post, I will always get a response. @suntimes lets me know they are there, and listening.

    The moral of this story to me is this. If you are going to have a Twitter for your business, you must allow the resources to manage it. There is no easy follow. You can't expect to have a “base” and that we stay interested when you ignore people.

  • http://twitter.com/nu_fortunes/status/21543090021 David Huskisson

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/blackshamancom/status/21557087322 Alex Webley

    RT @yycsocmed: Understanding the power of Twitter means getting past the numbers http://bit.ly/yycsm150 (from @jaybaer)

  • http://twitter.com/theprwriter/status/21607049482 Delroy A. Whyte-Hall

    Understanding the power of Twitter means getting past the numbers http://bit.ly/9JhPKn

  • http://twitter.com/tomhumbarger/status/21618118414 Tom Humbarger

    Is Twitter for Business Even Worth the Trouble | from @jaybaer – the #'s are small, but is Twitter worth it? http://ow.ly/2sa6F

  • http://twitter.com/hedvig_blext/status/21650746868 Hedvig Blext

    Is Twitter for Business Even Worth the Trouble? – http://bit.ly/cFN0WX

  • http://twitter.com/commnation/status/21655005942 CommNation

    Is Twitter for Business Even Worth the Trouble? http://ow.ly/2sk5J

  • http://twitter.com/legalzoom/status/21673608373 LegalZoom

    Is it working for you? RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://zoo.mn/9CgfvN

  • http://twitter.com/maggiereefaflac/status/21681078922 Maggie Reef

    Just a note to remind everyone that this networking does work. I just closed business on a networking referral…. http://fb.me/FoEqZYLB

  • http://twitter.com/matthewrayscott/status/21836139085 Matthew Ray Scott

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://om.ly/rFpS

  • http://twitter.com/isabellaprdcts/status/21839847515 Isabella Products

    interesting numbers to review RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/mantychgroup/status/21908467673 Christine Mantych

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bI8Oo2 @jaybaer, like your blog, just came across it recently. well done.

  • http://twitter.com/mantychgroup/status/21908467673 Christine Mantych

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bI8Oo2 @jaybaer, like your blog, just came across it recently. well done.

  • http://twitter.com/davedonelson/status/21911571630 Dave Donelson

    RT @jaybaer: Is Twitter for Business Even Worth the Trouble? http://bit.ly/cFN0WX

  • http://twitter.com/perkconsulting/status/21928387458 Sherrie Perkovich

    STUDY: A study found that 5% of Americans follow brands on Twitter — roughly equivalent to the population of Illinois http://ht.ly/2qt2Q

  • http://twitter.com/JMcAferty Jarod McAferty

    Yes, you are correct by thinking it is about depth and interaction. I see it as a means to an end. While there is a lot of support for social media currently the fact remains that there are businesses out there that still think it’s nonsense. While some companies have embraced the notion others have completely ignored it. These companies (the ones ignoring) want to see the bottom line, the numbers, and most importantly the money. They are the ones that have been doing the same stuff for 30 years and don’t see any ROI with social media. They don’t want to hear about interaction, depth, holding hands and singing songs. There is a huge bias when it comes to social media and business. At least in my neck of the woods. It is still not a proven platform, which is a shame.

  • http://twitter.com/fingerpaintmc3/status/22082919164 Matthew Carson, III

    #twitter #business #marketing #socialmedia Is Twitter for Business Even Worth the Trouble?, http://bit.ly/cYOELe

  • http://twitter.com/tylerwilman/status/22108838252 Tyler Wilman

    Is Twitter for Business Even Worth the Trouble? – "…just 5% of Americans follow even one brand on Twitter." http://ow.ly/2uJq8

  • http://twitter.com/thinksync/status/22131154406 thinksync

    Is Twitter for Business Even Worth the Trouble? http://bit.ly/bG6jfz

  • http://twitter.com/onpath/status/22204353896 DIALOG Magazine

    Is Twitter for business even worth the trouble? http://ow.ly/2sB3u

  • http://twitter.com/onpath/status/22204353896 DIALOG Magazine

    Is Twitter for business even worth the trouble? http://ow.ly/2sB3u

  • http://twitter.com/onpath/status/22204353896 DIALOG Magazine

    Is Twitter for business even worth the trouble? http://ow.ly/2sB3u

  • http://twitter.com/onpath/status/22204353896 DIALOG Magazine

    Is Twitter for business even worth the trouble? http://ow.ly/2sB3u

  • http://twitter.com/rod_izumi/status/22268464489 Hiroto Izumi

    企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある、という話。 http://bit.ly/b4YPKu

  • http://twitter.com/tsubukore/status/22268767021 つぶコレ

    RT @rod_izumi: 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある、という話。 http://bit.ly/b4YPKu

  • http://twitter.com/hiroaki_tanaka/status/22268840755 田中宏明

    RT @tsubukore: RT @rod_izumi: 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある、という話。 http://bit.ly/b4YPKu

  • http://twitter.com/take_yuji/status/22269263305 take yuji

    5%の牽引層が市場を作り出している!RT @rod_izumi: 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え‥ http://bit.ly/b4YPKu

  • http://twitter.com/psyji_election/status/22270409404 酒と涙と音子と音無

    RT @rod_izumi: 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある、という話。 http://bit.ly/b4YPKu

  • http://twitter.com/psyji_election/status/22270775939 酒と涙と音子と音無

    激しく同意 RT @rod_izumi: 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある話。 http://bit.ly/b4YPKu

  • http://twitter.com/kuronamaco_soap/status/22271095468 乾燥肌、肌荒れに!黒なまこ石鹸,楽天市場

    RT @psyji_election: 激しく同意 RT @rod_izumi: 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある話。 http://bit.ly/b4YPKu

  • http://twitter.com/yukihiro_iwase/status/22273663397 岩瀬恭裕

    RT @rod_izumi 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある、という話。 http://bit.ly/b4YPKu

  • http://twitter.com/satomi_kokoro/status/22276611946 男澤深里

    RT @rod_izumi 企業やブランドのTwitterアカウントをフォローしている人は全米人口のわずか5%。だが、Twitterユーザーは、意見や感想を積極的に発信し、消費者の23%に影響を与え得る存在でもある、という話。 http://bit.ly/b4YPKu

  • 1worldlinkedup

    Good read. However I do use, and appreciate twitter for the information/links provided rather than the CB style tweets. I focus on the real information shared. Those post-modern headline news tweets can provide useful infomation from restaurants like kogibbq, and journalists like Henry Blodget.

  • Anonymous

    Twitter is part of a broader category of social marketing. A major trend that is very evident and will continue to increase is the use of social media to attract leads and potential customers. Tools such as Customer Relationship Management (CRM) put the customer in the center of daily operations and allow for a 360 degree view of the client. SocialCRM is a way to combine traditional front office processes (such as email marketing, lead qualification, forecasting, opportunity management, etc.) with social marketing avenues like Twitter, Facebook, and LinkedIn.

  • http://twitter.com/RyanCritchett Ryan Critchett

    Interesting article for sure. That’s amazing.. that person said “I’ll complain here, they can’t possibly ignore it!”

    I align with the fact that Twitter is definitely used the wrong way by most people, like you said, for headlines and so forth.

    I see, based both on the fact that people are getting fed up with robot posts AND influence by Google in their new “social ranking factors”, that people are becoming more “how to use Twitter” conscious.

    Ultimately, I think that Twitter is awesome, if you consciously cultivate great relationships with high quality people that are important to you and your business, and for the purposes of good old human connection.

    I think Facebook users definitely are the influencers. There are more options to express a playful attitude and to.. do other stuff on Facebook!

    At any rate, great article, as usual.

  • http://twitter.com/SMMagic SocialMediaMagic

    It’s surprising to me to learn that facebook users are setting trends more than twitter users. Social media is such a great way to reach customers right away. I was thinking twitter would be the stronger spot for customers and conversions, interesting stuff! Thanks for a great article!

    J. Souza
    SocialMediaMagic.Com

  • letstalkandchat

    If you’re looking for webinar software, then check out Evergreen Business System. Its perfect for marketers and let’s you automate the scheduling of your webinars, build your list, and even follow up with your webinar registrants. If you’re going to buy Evergreen Business System, then you might as well get a free bonus! So check out http://www.mikelmurphy.com/evergreen-business-system-bonus-webinar-software/ and you’ll get a great bonus that tells you how to create a webinar, what is a webinar, and a blueprint for making a successful one. None of the other people offering bonuses are offering this. Hurry in case the guy (some dude that worked on Lord of the RIngs) offering the bonus decides to pull it down.

  • juandecop