Social Media Tools

The 2 Ways Most People Are Misusing Vine

The Baer Facts Social Media Controversies

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Vine, Twitter’s new super-short video/animated gif app.

Here’s the thing. Vine is strangely addicting to watch, and the ease with which you can create these short clips is astounding. But Vine is not revolutionizing content marketing. That’s just foolishness.

You’ve been able to make a 6 second video since the invention of video (tweet this).

In addition to the concept not really being new, the other issues I have with Vine are the 2 ways most people are misusing it, so that it adds nothing to the equation.

1. Not Having a Narrative In Your Vine

The best Vines tell a story (albeit a brief one). There is a narrative structure; a beginning, a middle and an end.

2. Not Using Multiple Scenes

If you just point your phone at a tree, or a car, or a building and make a Vine, you don’t have a story, you have an Instagram photo that takes six seconds to look at, which is ridiculous.

Here’s my Vine about eating chipotle seaweed snacks for the first time.


If you’re going to use Vine, think it through. Watch this short video for more:

Also, another perspective on Vine from Ann Handley on MarketingProfs. Great post.