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75 People You Need to Know in Social Media

Screen Shot 2012 10 03 at 2.33.43 PM1 e1353465131679 75 People You Need to Know in Social Media

badge jay says 75 People You Need to Know in Social MediaWhat a year it’s been. So much to be thankful for, on every level. For my American visitors, Happy Thanksgiving! And to all, sincere appreciation for the gift you continue to give me on a regular basis, the gift of your attention. I know your time is in short supply, and that you choose to spend some of it with me is gratifying and still sort of amazes me after all these years of writing this blog.

If you’ve been following our adventures at Convince & Convert this year, you know that we’ve expanded our team and our content program.

From ebooks about how to measure content marketing; how Facebook and email are more alike than different; and how to combine data and customer insights to improve your Facebook program, we’ve done a lot more longer-form “bricks content.”

We launched the daily One Social Thing email newsletter to provide you just ONE important, must-read link in the worlds of social media and content marketing.

I started doing weekly The Baer Facts videos with my friends at ExactTarget, so I can get in one, good 3-minute rant per week!

And of course, we launched the Social Pros podcast, which wasn’t even my idea but has become one of my favorite weekly endeavors. Listenership for the show is way up, and I am so thankful for the remarkable group of guests who have come on the show to tell us how some of the biggest and most interesting brands in the world handle social media and content marketing in the trenches. Our sponsors for Social Pros have been so supportive, especially Argyle Social – which is the lead sponsor, handles production, brought Eric Boggs and me together, and is what I use day-to-day for my social media posting and stats.

Social Pros Shout Outs: People Worthy of Your Attention

Perhaps my favorite segment of Social Pros is the Social Pros Shout Outs, where our guest shines the light on people in social media who are educational or inspirational to them, but who do not get enough credit or visibility.

The whole idea of Social Pros is to focus on Real People Doing Real Work, and the shout outs allow me, Eric, and our listeners (and readers, since we turn every episode into a blog post) to discover more great people in social. It reminds me of the good old days when all of this was more about the social, and less about the media.

As a special thanks to our guests, listeners, readers and especially those who have been shouted out on the show, I’ve created this special list of everyone who’s been mentioned on the show in episodes 1-46. I sincerely hope this will help you find new inspiration, education and collaboration.

Thanks again for being there for me. Lots of exciting new stuff on the way, including a new book that I can’t wait to share with you.

75 People You Should Know in Social Media….As Mentioned on Social Pros

Nifty list from List.ly. Enjoy!

Social Pros Shout Outs
Listly by Jay Baer

Social Pros Shout Outs

Every amazing person mentioned by guests on Social Pros, episodes 1 - 42. Social Pros is a weekly podcast hosted by Jay Baer and Eric Boggs that features real people doing real work in social media.

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    1. marcpic normal 75 People You Need to Know in Social Media

      Marcus Sheridan - @TheSalesLion

      Passionately writing about all things inbound & content marketing, business, & life success principles. Also the best dang speaker you've ever heard! :)

    2.  75 People You Need to Know in Social Media

      Jason Falls - @JasonFalls

      I am the CEO of Social Media Explorer, a digital marketing agency and education products company. I like bourbon. And the Pittsburgh Pirates. Heh.

    3. ann handley headshot normal 75 People You Need to Know in Social Media

      Ann Handley - @MarketingProfs

      Head of Content here at ‘Profs. People seem to like my writing: http://t.co/nsi0NuYV http://t.co/QOdgMNfS

    4. 1 JNF normal 75 People You Need to Know in Social Media

      Neil Ferree @FerreeMoney

      Social Shares is the Future of SEO → So I Built a DiY Content Marketing System → http://bit.ly/How2BuildCMSystem that let's you Max your http://bit.ly/RichSnippet

    5.  75 People You Need to Know in Social Media

      TED: Ideas worth spreading

      TED is a nonprofit devoted to Ideas Worth Spreading -- through TED.com, our annual conferences, the annual TED Prize and local TEDx events.

    6.  75 People You Need to Know in Social Media

      Jeremiah Owyang - @jowyang

      Industry Analyst, Partner at Altimeter Group. Some tweets publish on timer. How I use Twitter http://t.co/jSLf5YOu

    7.  75 People You Need to Know in Social Media

      Jamie Sandford - @jsandford

      Work at Alabama Power Company, but these thoughts are my own; creative, yet technical, pastry chef or Indy driver in former life. Let's talk.

    8. MackAllHat normal 75 People You Need to Know in Social Media

      Mack Collier - @MackCollier

      Helping companies understand the 'Social' part of Social Media & with a Southern accent. Founder of #Blogchat, Sun nights at 8pm CT

    9. lee headshot med normal 75 People You Need to Know in Social Media

      Lee Odden - @leeodden

      Author: OptimizeBook.com CEO @TopRank Online Marketing w/ insights on strategic Social Media, Search, Content & PR. Proud dad, world traveler, foodie.

    10. Mitch 320x240 normal 75 People You Need to Know in Social Media

      Mitch Joel - @mitchjoel

      President of Twist Image. Marketer. Speaker. Author. Media Hacker. Blogger and Podcaster of Six Pixels of Separation. New book - CTRL ALT DEL - out soon.

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    About Jay Baer

    Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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    • http://twitter.com/cksyme Chris Syme

      Great list Jay. I just added a few more people to my Twitter lists.

    • http://www.sociallyactive.ca/ Cher Jones

      Great list…however it’s sad to see that there isn’t much diversity…not even one African American(Canadian:) listed. I hope to be one of the many to change that. Your list, as well as your article http://www.convinceandconvert.com/social-media-staffing-and-operations/blinded-by-the-white-social-media-and-diversity/ motivates me for 2013! Thanks for posting.

      • http://www.convinceandconvert.com/ jaybaer

        Thanks Cher. Good point. Each guest does their own shout out on the podcast, but we’ll be more aware.

    • Ken Hittel

      Seems like a pretty bogus list to me — admittedly cursorily-read, but i noticed only one exec of a company — everyone else is a vendor, consultant, pr guy, or guru, ninja, etc. — people selling stuff to or “guiding” the people in companies who are actually doing the work, not just tactically but strategically. admittedly some interesting people here, but i think a much more interesting & impressive list would encompass the people who are actually doing things, w/ or w/o the advice of your gurus.

      • http://www.convinceandconvert.com/ jaybaer

        Fair enough Ken, although if you look closely very few of those folks are consultants. Not saying it is THE list, but is the list of people mentioned on the podcast.

    • http://twitter.com/tribes_bill Bill Kolbenschlag

      Cool list thanks. One downside is that most of these people don’t follow back. They have tens of thousands of followers and they follow about 1,000 people each. I think a real good relationship builder on social media should follow back people in their field.

      • http://www.convinceandconvert.com/ jaybaer

        I agree to a point. The day comes where following so many people makes Twitter very hard to sift. Would you subscribe to 25000 email newsletters?

      • http://jonloomer.com/blog Jon Loomer

        Man, I completely disagree. In my opinion, it’s the complete opposite. It’s often difficult to sort the people worthy of being followed from the posers. It’s far too easy to get a large follower count by following everyone. So if people have that deep count without following everyone, it tells me they’re legit.

        Along those lines, I’m more willing to follow someone who follows me while following fewer than 1,000 people back than someone who has 100,000 followers and follows 100,000. In most cases (99.99%), they didn’t consciously choose to follow me. Just some stupid automated service following me for the sole purpose of getting another follower.

        So, yeah. I’m all about substance. Follow people who are actually interested in following. Once that number exceeds 1,000 or so, it’s more and more for show.

    • http://jonloomer.com/blog Jon Loomer

      Interesting list. Goes to show you how perspectives completely alter views of the world. Many of the people I consider “the biggest” aren’t even in this top 75. That seems crazy to me. Doesn’t make it a bad list, but makes it an eye opener in terms of how deep this marketing world actually is.

      • http://www.convinceandconvert.com/ jaybaer

        The list is intentionally supposed to be people “under the radar”.

        • http://dannybrown.me/ Danny Brown

          Adding to @jonloomer:disqus’s point, are you saying Jason Falls, Ann Handley, TED, Jeremiah Owyang, Lee Odden, Mack Collier, Mitch Joel, Charlene Li, Seth Godin, Peter Shankman, April Dunford and Matt Ingram are “under the radar”? :)

          The second half of the list would be more geared towards that approach, but the names just listed in this comment are pretty much well-established and followed/known players in the space, mate, no?

          • http://www.convinceandconvert.com/ jaybaer

            Danny, the list are people that were mentioned by guests on the podcast, period. I have no editorial input into the list, nor its ranking. It was originally created in episode order, and list.ly of course allows for ranking and sorting.

            As described in the post, guests on Social Pros are asked to name people who are “under the radar.” That is of course a subjective distinction. Some of our guests have done a great job surfacing really interesting folks that perhaps are less well-known. Other guests have nominated candidates that you and I would perhaps consider to be more obvious. We have also been more pointed with guests on recent shows about making sure they provide names that are likely to be less familiar to listeners of the podcast.

            • http://dannybrown.me/ Danny Brown

              No, I get that completely mate – my point was more in relation to your reply to @jonloomer:disqus, as opposed to the list itself.

    • http://twitter.com/mgwitham Michael Witham

      What’s the avg. Klout score of the list? :)

    • http://twitter.com/invinciblesaad Muhammad Saad Khan

      It is indeed a Great List of Amazing people but I am pretty Disappointed of not seeing Sir. Mark Schaefer in the List.

    • Chandler Bryson

      What a great list of great people Jay, thank you very much for posting this list. I appreciate that on their name you provided link of their twitter profile. It made my work of following them so easy.

    • http://pop-pr.blogspot.com Jeremy Pepper

      Agree with some, disagree with others, and think that a few of them are coasting on other people’s work.

      Love ya Jay, hope you’re well and having a good end of year.

    • http://www.ferreemoney.com/blog/ Neil Ferree

      Lists are Lists → at least the top 10 are all solid citizen’s → except TED Talks • would be my #1