Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish
August 21, 2008 Leave a Comment
Ad Agency New Business Survey – Take It
My friend Michael Gass, who writes the excellent Fueling Ad Agency New Business blog, has launched a survey of small and mid-sized ad agencies and the current state of their business development program. With the economy getting as ugly as pre-surgery Joan Rivers, figuring out how to keep your agency in front of key prospects
