Google’s Popularity is Costing You Money
- June 30th, 2008 | Written By: Jay Baer
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Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed [...]
Tagged as: ad sense, conversion rate, cost per click, keyword selection, online media planning, pay-per-click, ppc, ppc programs, PPC tips, recession proof marketing, ROI, search management, search marketing, SEM
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Pennies from Heaven? Contextual Advertising Generates Online Ad Revenue
- December 1st, 2004 | Written By: Jay Baer
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Not long after the beginning, when the first-ever ad appeared on the previously commercial free World Wide Web (for Absolut Vodka, on wired.com), the consensus among the Internet and advertising intellectuals and futurists was that thousands of Web sites would “narrow-cast” their content to specific niche audiences, and even small Web site publishers could earn [...]
Tagged as: ad sense, contextual advertising, pay-per-click
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