Just Being There Isn’t Enough
- August 5th, 2009 | Written By: Adam Pierno
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Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part [...]
Tagged as: adage, adam pierno, santy, Social Media Marketing, social media strategy, the counter, twitter
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AdAge Social Media Blindness
- January 28th, 2009 | Written By: Jay Baer
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Ken Wheaton penned an acidic column in AdAge that discounted the impact and legitimacy of social media. And not just in a “I’m not sure this social media thing is all it’s cracked up to be” kind of way, but with snarkiness, derision and hubris. Here are excerpts from the piece, titled “Web 2.0 cured [...]
Tagged as: adage, social media, Social Media Marketing, social media ROI, social media strategy
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